GITNUXREPORT 2026

Lingerie Industry Statistics

The global lingerie market is experiencing strong and diverse growth across regions and segments.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

Victoria's Secret holds 18% global lingerie market share in 2023.

Statistic 2

La Perla generated $250 million revenue in 2022.

Statistic 3

Savage X Fenty reached $500 million sales in 2023.

Statistic 4

Triumph International lingerie sales $2.1 billion annually.

Statistic 5

Chantelle Group (France) €400 million turnover 2023.

Statistic 6

Aerie by American Eagle 25% U.S. teen lingerie share.

Statistic 7

Cosabella $100 million revenue, strong in U.S. luxury.

Statistic 8

ThirdLove raised $100M, valued at $750M in 2023.

Statistic 9

Agent Provocateur sales £50 million in UK 2023.

Statistic 10

Playtex (Hanesbrands) 12% U.S. bra market share.

Statistic 11

Bluebella UK DTC sales £30 million 2023.

Statistic 12

Fleur du Mal $45 million revenue growth 2022-23.

Statistic 13

Wacoal Japan 40% domestic market share.

Statistic 14

Marks & Spencer UK lingerie 22% share.

Statistic 15

L Brands (Victoria's Secret parent) $6B lingerie revenue.

Statistic 16

Adore Me subscription model $200M annual sales.

Statistic 17

Hanky Panky $150M U.S. sales 2023.

Statistic 18

Aubade France €120M turnover.

Statistic 19

Skims by Kim Kardashian $750M valuation 2023.

Statistic 20

Pour Moi UK exports 60% of £80M sales.

Statistic 21

Felina (Latin America) $300M regional sales.

Statistic 22

Negative Underwear $50M DTC revenue.

Statistic 23

Onia swim-lingerie hybrid $40M sales.

Statistic 24

Cuup bra brand $25M funding raised.

Statistic 25

Lively $30M revenue pre-acquisition by GS.

Statistic 26

Honey Birdette Australia $200M global sales.

Statistic 27

68% of women aged 25-34 prefer wireless bras, according to a 2023 survey of 5,000 consumers.

Statistic 28

Millennial women account for 42% of lingerie purchases globally, spending average $150 annually.

Statistic 29

55% of Gen Z consumers prioritize sustainability in lingerie choices per 2023 Nielsen report.

Statistic 30

In the U.S., 37% of plus-size women buy lingerie online exclusively, average size 16-18.

Statistic 31

French women aged 35-44 spend €120 yearly on lingerie, highest in Europe.

Statistic 32

72% of Chinese urban women aged 18-35 own seamless lingerie sets.

Statistic 33

UK men purchasing lingerie for partners: 28% of total male buyers in 2023.

Statistic 34

49% of Brazilian consumers prefer lace lingerie, survey of 10,000.

Statistic 35

Indian women 25-40: 61% buy bras monthly, average spend INR 800.

Statistic 36

64% of Australian women over 50 seek comfortable post-surgical lingerie.

Statistic 37

Japan: 53% of women prefer high-waisted shapewear, aged 30-49.

Statistic 38

41% of Middle Eastern women buy modest lingerie online.

Statistic 39

U.S. Gen X: 39% loyal to one brand, average 4 pairs bras/year.

Statistic 40

76% of South Korean women aged 20-30 use bra fitting apps.

Statistic 41

Italy: 58% consumers value Italian craftsmanship in lingerie.

Statistic 42

67% of Spanish millennials seek size-inclusive lingerie.

Statistic 43

Canada: 45% men buy own lingerie, up from 32% in 2020.

Statistic 44

52% Vietnamese women prefer bamboo fabric lingerie.

Statistic 45

Germany: 63% over 40s buy functional sports bras.

Statistic 46

71% UK plus-size shoppers want more representation in ads.

Statistic 47

Mexico: 59% women 18-24 experiment with erotic lingerie.

Statistic 48

48% South African black women prefer bold colors in lingerie.

Statistic 49

Russia: 55% urban women buy 3M bras annually.

Statistic 50

62% Thai consumers aged 25-35 prioritize breathable fabrics.

Statistic 51

Turkey: 66% women seek halal-certified lingerie.

Statistic 52

57% Polish Gen Z buy vintage-style lingerie.

Statistic 53

The global lingerie market is expected to grow at a CAGR of 6.8% from 2023 to 2030, reaching $62.4 billion.

Statistic 54

U.S. lingerie market projected to hit $18.5 billion by 2028 at 5.1% CAGR.

Statistic 55

Asia-Pacific lingerie CAGR forecasted at 7.2% through 2032.

Statistic 56

Europe's lingerie growth rate at 4.3% CAGR to 2027.

Statistic 57

Sustainable lingerie segment to grow 9.5% CAGR to $4.2 billion by 2030.

Statistic 58

E-commerce lingerie sales projected to rise 12% annually to 2025.

Statistic 59

Plus-size lingerie market CAGR 6.7% to $6.8 billion by 2029.

Statistic 60

China lingerie market to expand at 8.4% CAGR to $18 billion by 2030.

Statistic 61

Luxury lingerie global CAGR 5.9% forecasted to 2028.

Statistic 62

Latin America lingerie growth at 6.1% CAGR through 2027.

Statistic 63

Seamless lingerie projected CAGR 7.8% to $9.1 billion by 2032.

Statistic 64

India lingerie market CAGR 11.2% to INR 120,000 crore by 2028.

Statistic 65

Men's lingerie segment to grow 10.3% CAGR to $2.8 billion by 2030.

Statistic 66

UK online lingerie sales CAGR 8.7% to 2026.

Statistic 67

Brazil shapewear lingerie CAGR 7.4% to $4.5 billion by 2029.

Statistic 68

Middle East lingerie market CAGR 6.5% projected to $3.2 billion by 2030.

Statistic 69

Athletic lingerie global growth at 9.1% CAGR to $2.9 billion by 2028.

Statistic 70

Australia lingerie e-commerce CAGR 10.2% through 2027.

Statistic 71

Japan premium lingerie CAGR 4.8% to ¥650 billion by 2030.

Statistic 72

Africa lingerie market CAGR 7.9% to $2.1 billion by 2028.

Statistic 73

Bridal lingerie segment CAGR 5.6% to $4.1 billion by 2032.

Statistic 74

Germany sustainable lingerie growth 8.2% CAGR.

Statistic 75

Seamless tech lingerie CAGR 11.4% in North America.

Statistic 76

Vietnam lingerie export CAGR 12.1% to 2028.

Statistic 77

Italy lingerie innovation CAGR 6.3% projected.

Statistic 78

Turkey lingerie market CAGR 5.7% to $1.5 billion.

Statistic 79

Russia post-pandemic lingerie CAGR 4.9% to 2027.

Statistic 80

The global lingerie market was valued at approximately $36.6 billion in 2022 and is projected to reach $54.9 billion by 2030, growing at a CAGR of 5.2%.

Statistic 81

In 2023, the U.S. lingerie market size stood at $12.4 billion, representing about 32% of the North American market share.

Statistic 82

Europe's lingerie industry generated €18.7 billion in revenue in 2022, with France leading at €4.2 billion.

Statistic 83

The Asia-Pacific lingerie market reached $14.2 billion in 2023, driven by rising disposable incomes in China and India.

Statistic 84

Luxury lingerie segment accounted for 22% of the global market value in 2023, totaling $8.9 billion.

Statistic 85

Brazil's lingerie market was valued at $2.1 billion in 2022, making it the largest in Latin America.

Statistic 86

The organic and sustainable lingerie market niche was worth $1.8 billion globally in 2023.

Statistic 87

UK lingerie retail sales hit £2.3 billion in 2023, up 4% from previous year.

Statistic 88

China's lingerie market size exceeded $10 billion in 2022, with e-commerce contributing 45%.

Statistic 89

The plus-size lingerie segment in North America was valued at $3.5 billion in 2023.

Statistic 90

Australian lingerie industry revenue reached AUD 1.2 billion in 2023.

Statistic 91

Middle East lingerie market stood at $1.9 billion in 2022, growing due to tourism.

Statistic 92

Seamless lingerie category market value was $4.7 billion globally in 2023.

Statistic 93

India's lingerie market hit INR 50,000 crore ($6 billion) in 2023.

Statistic 94

Canadian lingerie sales totaled CAD 1.8 billion in 2022.

Statistic 95

Japanese lingerie market value was ¥450 billion ($3.2 billion) in 2023.

Statistic 96

South Africa's lingerie industry generated ZAR 15 billion in 2023.

Statistic 97

The bridal lingerie sub-market was $2.4 billion worldwide in 2022.

Statistic 98

Germany's lingerie market reached €3.1 billion in 2023.

Statistic 99

Mexico's lingerie retail market was $1.5 billion in 2022.

Statistic 100

The athletic lingerie market valued at $1.2 billion globally in 2023.

Statistic 101

Italy's lingerie production market hit €2.8 billion in 2023.

Statistic 102

Turkey lingerie export market size was $800 million in 2022.

Statistic 103

Russia's lingerie market stood at RUB 120 billion ($1.3 billion) in 2023.

Statistic 104

Spain's lingerie sales reached €1.9 billion in 2023.

Statistic 105

Vietnam's emerging lingerie market was $900 million in 2022.

Statistic 106

The men's lingerie market globally valued at $1.1 billion in 2023.

Statistic 107

Poland lingerie industry revenue €650 million in 2023.

Statistic 108

Thailand lingerie market size $700 million in 2022.

Statistic 109

Global lingerie market in 2023 totaled $40.2 billion including shapewear.

Statistic 110

E-commerce accounts for 38% of global lingerie sales in 2023.

Statistic 111

Offline retail still dominates at 62% of lingerie purchases worldwide.

Statistic 112

Amazon holds 25% market share in U.S. online lingerie sales.

Statistic 113

Lingerie subscription boxes grew 15% YoY in 2023.

Statistic 114

China Taobao/JD.com: 52% of lingerie sold via live streaming.

Statistic 115

Victoria's Secret direct sales: 45% online in 2023.

Statistic 116

Europe department stores: 28% lingerie sales decline due to online shift.

Statistic 117

India Flipkart/Myntra: 40% lingerie via app sales.

Statistic 118

UK ASOS lingerie sales up 22% in 2023 online.

Statistic 119

Brazil Mercado Libre: 35% lingerie marketplace share.

Statistic 120

Social commerce (Instagram/TikTok) 12% of Gen Z lingerie buys.

Statistic 121

Australia department store lingerie sales down 18% to online.

Statistic 122

Japan Uniqlo lingerie: 60% in-store, 40% app-based.

Statistic 123

Pop-up lingerie stores increased 30% in urban areas 2023.

Statistic 124

U.S. Walmart lingerie online penetration 29%.

Statistic 125

France Printemps/ Galeries Lafayette: 55% physical sales.

Statistic 126

Seamless lingerie 70% sold DTC by brands.

Statistic 127

Middle East Namshi.com: 48% lingerie e-com share.

Statistic 128

Canada Hudson's Bay online lingerie up 25%.

Statistic 129

Luxury lingerie 80% sold via brand boutiques.

Statistic 130

Vietnam Shopee/Lazada: 65% lingerie sales volume.

Statistic 131

Italy Intimissimi: 42% revenue from e-commerce 2023.

Statistic 132

Mexico Liverpool online lingerie 33% growth.

Statistic 133

Lace trend sales up 19% in 2023 globally.

Statistic 134

South Africa Takealot: 55% lingerie platform share.

Statistic 135

Russia Wildberries: 50% lingerie via marketplace.

Statistic 136

Thailand Lazada lingerie flash sales 40% volume.

Statistic 137

Turkey Trendyol: 38% lingerie e-com penetration.

Statistic 138

Poland Allegro.pl: 45% online lingerie buys.

1/138

Sources

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Hidden beneath everyday attire, the global lingerie industry is a booming economic powerhouse, projected to surge from a $40.2 billion market in 2023 to over $62 billion by 2030 as it transforms to meet diverse consumer demands across continents.

Key Takeaways

The global lingerie market was valued at approximately $36.6 billion in 2022 and is projected to reach $54.9 billion by 2030, growing at a CAGR of 5.2%.
In 2023, the U.S. lingerie market size stood at $12.4 billion, representing about 32% of the North American market share.
Europe's lingerie industry generated €18.7 billion in revenue in 2022, with France leading at €4.2 billion.
The global lingerie market is expected to grow at a CAGR of 6.8% from 2023 to 2030, reaching $62.4 billion.
U.S. lingerie market projected to hit $18.5 billion by 2028 at 5.1% CAGR.
Asia-Pacific lingerie CAGR forecasted at 7.2% through 2032.
68% of women aged 25-34 prefer wireless bras, according to a 2023 survey of 5,000 consumers.
Millennial women account for 42% of lingerie purchases globally, spending average $150 annually.
55% of Gen Z consumers prioritize sustainability in lingerie choices per 2023 Nielsen report.
E-commerce accounts for 38% of global lingerie sales in 2023.
Offline retail still dominates at 62% of lingerie purchases worldwide.
Amazon holds 25% market share in U.S. online lingerie sales.
Victoria's Secret holds 18% global lingerie market share in 2023.
La Perla generated $250 million revenue in 2022.
Savage X Fenty reached $500 million sales in 2023.

The global lingerie market is experiencing strong and diverse growth across regions and segments.

Companies and Brands

Victoria's Secret holds 18% global lingerie market share in 2023.
La Perla generated $250 million revenue in 2022.
Savage X Fenty reached $500 million sales in 2023.
Triumph International lingerie sales $2.1 billion annually.
Chantelle Group (France) €400 million turnover 2023.
Aerie by American Eagle 25% U.S. teen lingerie share.
Cosabella $100 million revenue, strong in U.S. luxury.
ThirdLove raised $100M, valued at $750M in 2023.
Agent Provocateur sales £50 million in UK 2023.
Playtex (Hanesbrands) 12% U.S. bra market share.
Bluebella UK DTC sales £30 million 2023.
Fleur du Mal $45 million revenue growth 2022-23.
Wacoal Japan 40% domestic market share.
Marks & Spencer UK lingerie 22% share.
L Brands (Victoria's Secret parent) $6B lingerie revenue.
Adore Me subscription model $200M annual sales.
Hanky Panky $150M U.S. sales 2023.
Aubade France €120M turnover.
Skims by Kim Kardashian $750M valuation 2023.
Pour Moi UK exports 60% of £80M sales.
Felina (Latin America) $300M regional sales.
Negative Underwear $50M DTC revenue.
Onia swim-lingerie hybrid $40M sales.
Cuup bra brand $25M funding raised.
Lively $30M revenue pre-acquisition by GS.
Honey Birdette Australia $200M global sales.

Companies and Brands Interpretation

While Victoria's Secret still commands the throne with an 18% global share, the kingdom is now a vibrant, crowded, and fiercely competitive democracy where billion-dollar giants like Skims and Savage X Fenty challenge the crown, niche insurgents carve loyal fiefdoms, and innovation in fit, finance, and feeling is the real currency of power.

Consumer Demographics and Behavior

68% of women aged 25-34 prefer wireless bras, according to a 2023 survey of 5,000 consumers.
Millennial women account for 42% of lingerie purchases globally, spending average $150 annually.
55% of Gen Z consumers prioritize sustainability in lingerie choices per 2023 Nielsen report.
In the U.S., 37% of plus-size women buy lingerie online exclusively, average size 16-18.
French women aged 35-44 spend €120 yearly on lingerie, highest in Europe.
72% of Chinese urban women aged 18-35 own seamless lingerie sets.
UK men purchasing lingerie for partners: 28% of total male buyers in 2023.
49% of Brazilian consumers prefer lace lingerie, survey of 10,000.
Indian women 25-40: 61% buy bras monthly, average spend INR 800.
64% of Australian women over 50 seek comfortable post-surgical lingerie.
Japan: 53% of women prefer high-waisted shapewear, aged 30-49.
41% of Middle Eastern women buy modest lingerie online.
U.S. Gen X: 39% loyal to one brand, average 4 pairs bras/year.
76% of South Korean women aged 20-30 use bra fitting apps.
Italy: 58% consumers value Italian craftsmanship in lingerie.
67% of Spanish millennials seek size-inclusive lingerie.
Canada: 45% men buy own lingerie, up from 32% in 2020.
52% Vietnamese women prefer bamboo fabric lingerie.
Germany: 63% over 40s buy functional sports bras.
71% UK plus-size shoppers want more representation in ads.
Mexico: 59% women 18-24 experiment with erotic lingerie.
48% South African black women prefer bold colors in lingerie.
Russia: 55% urban women buy 3M bras annually.
62% Thai consumers aged 25-35 prioritize breathable fabrics.
Turkey: 66% women seek halal-certified lingerie.
57% Polish Gen Z buy vintage-style lingerie.

Consumer Demographics and Behavior Interpretation

From the self-supporting preferences of young women to the strategic purchases of plus-size shoppers online, the global lingerie industry reveals a complex and deeply human tapestry where comfort wars with allure, sustainability challenges tradition, and the quest for perfect fit is as much about identity as it is about fabric.

Growth and Projections

The global lingerie market is expected to grow at a CAGR of 6.8% from 2023 to 2030, reaching $62.4 billion.
U.S. lingerie market projected to hit $18.5 billion by 2028 at 5.1% CAGR.
Asia-Pacific lingerie CAGR forecasted at 7.2% through 2032.
Europe's lingerie growth rate at 4.3% CAGR to 2027.
Sustainable lingerie segment to grow 9.5% CAGR to $4.2 billion by 2030.
E-commerce lingerie sales projected to rise 12% annually to 2025.
Plus-size lingerie market CAGR 6.7% to $6.8 billion by 2029.
China lingerie market to expand at 8.4% CAGR to $18 billion by 2030.
Luxury lingerie global CAGR 5.9% forecasted to 2028.
Latin America lingerie growth at 6.1% CAGR through 2027.
Seamless lingerie projected CAGR 7.8% to $9.1 billion by 2032.
India lingerie market CAGR 11.2% to INR 120,000 crore by 2028.
Men's lingerie segment to grow 10.3% CAGR to $2.8 billion by 2030.
UK online lingerie sales CAGR 8.7% to 2026.
Brazil shapewear lingerie CAGR 7.4% to $4.5 billion by 2029.
Middle East lingerie market CAGR 6.5% projected to $3.2 billion by 2030.
Athletic lingerie global growth at 9.1% CAGR to $2.9 billion by 2028.
Australia lingerie e-commerce CAGR 10.2% through 2027.
Japan premium lingerie CAGR 4.8% to ¥650 billion by 2030.
Africa lingerie market CAGR 7.9% to $2.1 billion by 2028.
Bridal lingerie segment CAGR 5.6% to $4.1 billion by 2032.
Germany sustainable lingerie growth 8.2% CAGR.
Seamless tech lingerie CAGR 11.4% in North America.
Vietnam lingerie export CAGR 12.1% to 2028.
Italy lingerie innovation CAGR 6.3% projected.
Turkey lingerie market CAGR 5.7% to $1.5 billion.
Russia post-pandemic lingerie CAGR 4.9% to 2027.

Growth and Projections Interpretation

While the world may be facing uncertainty, the global lingerie market is confidently undressing a robust future, projected to reach $62.4 billion by 2030 as innovation, inclusivity, and e-commerce reshape what lies beneath.

Market Size and Value

The global lingerie market was valued at approximately $36.6 billion in 2022 and is projected to reach $54.9 billion by 2030, growing at a CAGR of 5.2%.
In 2023, the U.S. lingerie market size stood at $12.4 billion, representing about 32% of the North American market share.
Europe's lingerie industry generated €18.7 billion in revenue in 2022, with France leading at €4.2 billion.
The Asia-Pacific lingerie market reached $14.2 billion in 2023, driven by rising disposable incomes in China and India.
Luxury lingerie segment accounted for 22% of the global market value in 2023, totaling $8.9 billion.
Brazil's lingerie market was valued at $2.1 billion in 2022, making it the largest in Latin America.
The organic and sustainable lingerie market niche was worth $1.8 billion globally in 2023.
UK lingerie retail sales hit £2.3 billion in 2023, up 4% from previous year.
China's lingerie market size exceeded $10 billion in 2022, with e-commerce contributing 45%.
The plus-size lingerie segment in North America was valued at $3.5 billion in 2023.
Australian lingerie industry revenue reached AUD 1.2 billion in 2023.
Middle East lingerie market stood at $1.9 billion in 2022, growing due to tourism.
Seamless lingerie category market value was $4.7 billion globally in 2023.
India's lingerie market hit INR 50,000 crore ($6 billion) in 2023.
Canadian lingerie sales totaled CAD 1.8 billion in 2022.
Japanese lingerie market value was ¥450 billion ($3.2 billion) in 2023.
South Africa's lingerie industry generated ZAR 15 billion in 2023.
The bridal lingerie sub-market was $2.4 billion worldwide in 2022.
Germany's lingerie market reached €3.1 billion in 2023.
Mexico's lingerie retail market was $1.5 billion in 2022.
The athletic lingerie market valued at $1.2 billion globally in 2023.
Italy's lingerie production market hit €2.8 billion in 2023.
Turkey lingerie export market size was $800 million in 2022.
Russia's lingerie market stood at RUB 120 billion ($1.3 billion) in 2023.
Spain's lingerie sales reached €1.9 billion in 2023.
Vietnam's emerging lingerie market was $900 million in 2022.
The men's lingerie market globally valued at $1.1 billion in 2023.
Poland lingerie industry revenue €650 million in 2023.
Thailand lingerie market size $700 million in 2022.
Global lingerie market in 2023 totaled $40.2 billion including shapewear.

Market Size and Value Interpretation

From France's elegant foundations to America's plus-size power, the global lingerie market is a surprisingly robust $40 billion tapestry of confidence, comfort, and commerce, proving that what lies beneath the surface drives serious economic support.

Sales Channels and Trends

E-commerce accounts for 38% of global lingerie sales in 2023.
Offline retail still dominates at 62% of lingerie purchases worldwide.
Amazon holds 25% market share in U.S. online lingerie sales.
Lingerie subscription boxes grew 15% YoY in 2023.
China Taobao/JD.com: 52% of lingerie sold via live streaming.
Victoria's Secret direct sales: 45% online in 2023.
Europe department stores: 28% lingerie sales decline due to online shift.
India Flipkart/Myntra: 40% lingerie via app sales.
UK ASOS lingerie sales up 22% in 2023 online.
Brazil Mercado Libre: 35% lingerie marketplace share.
Social commerce (Instagram/TikTok) 12% of Gen Z lingerie buys.
Australia department store lingerie sales down 18% to online.
Japan Uniqlo lingerie: 60% in-store, 40% app-based.
Pop-up lingerie stores increased 30% in urban areas 2023.
U.S. Walmart lingerie online penetration 29%.
France Printemps/ Galeries Lafayette: 55% physical sales.
Seamless lingerie 70% sold DTC by brands.
Middle East Namshi.com: 48% lingerie e-com share.
Canada Hudson's Bay online lingerie up 25%.
Luxury lingerie 80% sold via brand boutiques.
Vietnam Shopee/Lazada: 65% lingerie sales volume.
Italy Intimissimi: 42% revenue from e-commerce 2023.
Mexico Liverpool online lingerie 33% growth.
Lace trend sales up 19% in 2023 globally.
South Africa Takealot: 55% lingerie platform share.
Russia Wildberries: 50% lingerie via marketplace.
Thailand Lazada lingerie flash sales 40% volume.
Turkey Trendyol: 38% lingerie e-com penetration.
Poland Allegro.pl: 45% online lingerie buys.

Sales Channels and Trends Interpretation

Despite the digital surge making online shopping for lingerie almost as common as scrolling through social media, the enduring human desire for a tactile, in-store experience ensures that bricks-and-mortar boutiques are still holding up the industry—quite literally.

Sources & References

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