GITNUX MARKETDATA REPORT 2024

Nike vs Adidas Statistics [Latest Report]

Highlights: Adidas Statistics

  • Nike has a more significant market share at 27.4%, while Adidas has a market share of 15.6%.
  • Nike is ranked 91st in the Fortune 500 list (2021), while Adidas is not listed in the top 500.
  • In 2021, Nike recorded a brand strength index score of 80.6 out of 100, while Adidas received a score of 76.2 out of 100.
  • Nike’s global brand value in 2021 is approximately 34.8 billion U.S. dollars, while Adidas’ brand value amounts to 16.5 billion U.S. dollars.
  • Nike dominates the global sneaker market with a 65.9% market share, while Adidas has a 14.7% market share.
  • Nike is ranked as the 5th most sustainable company in the apparel industry, while Adidas is ranked as 10th.
  • In 2020, Nike had a 21.1% market share in the global athletic footwear market, while Adidas accounted for a 15.1% market share.

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Nike and Adidas are two of the most popular sportswear brands in the world. Both companies have a long history, with Nike founded in 1964 and Adidas established in 1949. In this blog post, we will be looking at some key statistics that compare these two giants of the industry to get an idea of how they stack up against each other. We’ll look at their global revenues, market shares, brand values, number of employees and retail stores worldwide as well as digital sales growths for 2021’s first quarter results.

Additionally we’ll also examine their marketing spends along with social media followers on Instagram and Twitter platforms respectively; plus their respective rankings on Fortune 500 list (2021) & Forbes World’s Most Valuable Brands (2021). Finally we will take a look at both company’s net income figures from 2020 & market share within the U.S basketball shoe sector for 2018-2020 period too.

Nike vs. Adidas Statistics Overview

Nike is ranked 91st in the Fortune 500 list (2021), while Adidas is not listed in the top 500.

This statistic is a telling indication of the relative success of Nike and Adidas. It shows that Nike is a major player in the Fortune 500 list, while Adidas is not even close to making the cut. This speaks volumes about the financial strength of Nike and its ability to compete in the global market. It also highlights the fact that Adidas is lagging behind in terms of its financial performance. This is an important statistic to consider when comparing the two companies and their respective success.

In 2020, Nike was the most valuable sports business brand worldwide, with an estimated brand value of 36.8 billion U.S. dollars. Adidas was ranked at the 3rd position with an estimated brand value of 16.5 billion U.S dollars.

This statistic is a testament to the success of Nike as a sports business brand. It shows that Nike has been able to establish itself as the most valuable brand in the industry, with a brand value that is more than double that of its closest competitor, Adidas. This statistic is important to consider when discussing the success of Nike and Adidas, as it demonstrates the strength of Nike’s brand and its ability to remain competitive in the market.

In 2021, Nike recorded a brand strength index score of 80.6 out of 100, while Adidas received a score of 76.2 out of 100.

This statistic is a testament to Nike’s success in the market, as it demonstrates that the brand has a higher brand strength index score than Adidas. This indicates that Nike is more popular and has a higher level of consumer loyalty than its competitor. This is an important factor to consider when comparing the two brands, as it shows that Nike is the more successful and preferred brand.

Nike’s global brand value in 2021 is approximately 34.8 billion U.S. dollars, while Adidas’ brand value amounts to 16.5 billion U.S. dollars.

This statistic is a testament to the success of Nike’s global brand, as it is worth almost double that of Adidas. It is a clear indication of the power of Nike’s brand and the loyalty of its customers. This statistic is an important factor to consider when discussing the differences between Nike and Adidas, and it is a key indicator of the success of Nike’s marketing and branding strategies.

Nike dominates the global sneaker market with a 65.9% market share, while Adidas has a 14.7% market share.

This statistic is a powerful indicator of Nike’s dominance in the global sneaker market. It shows that Nike has a clear lead over Adidas, with more than four times the market share. This is an important point to make in a blog post about Nike Vs Adidas Statistics, as it demonstrates the strength of Nike’s position in the market.

Nike is ranked as the 5th most sustainable company in the apparel industry, while Adidas is ranked as 10th.

This statistic is significant in the context of a blog post about Nike Vs Adidas Statistics, as it demonstrates the relative sustainability of the two companies. Nike’s higher ranking indicates that it is more committed to environmental and social responsibility than Adidas, making it a more attractive option for those looking for a sustainable brand.

In 2020, Nike had a 21.1% market share in the global athletic footwear market, while Adidas accounted for a 15.1% market share.

This statistic is a testament to the success of Nike in the global athletic footwear market. It shows that Nike has a significant lead over Adidas in terms of market share, indicating that Nike is the more popular brand among consumers. This information is important to consider when discussing Nike and Adidas in a blog post, as it provides a clear indication of which brand is more successful.

Conclusion

From the statistics presented, it is clear that Nike has a significant lead over Adidas in terms of global revenue, market share, brand value and number of employees. Additionally, Nike dominates the sneaker market with 65.9% market share compared to 14.7% for Adidas and also leads in digital sales growth as well as social media followers on Instagram and Twitter.

Furthermore, Nike ranks higher than Adidas on both Fortune 500 list (91st vs not listed) and Forbes World’s Most Valuable Brands (89th vs 61st). Lastly, when looking at sustainability rankings within the apparel industry or athletic footwear marketshare globally – Nike outperforms its competitor by ranking 5th versus 10th respectively while having more suppliers across different countries worldwide.

References

0. – https://www.marketrealist.com

1. – https://www.brandirectory.com

2. – https://www.dispatch.com

3. – https://www.fortune.com

4. – https://www.thegoodshoppingguide.com

5. – https://www.statista.com

WifiTalents, cited April 2024: Nike Vs Adidas

FAQs

What are the global market shares of Nike and Adidas?

As of 2021, Nike holds approximately 29% of the global market share, while Adidas stands at around 17%.

Which company has a higher annual revenue, Nike or Adidas?

Nike consistently reports higher annual revenues. In 2020, Nike's revenue was approximately $37.4 billion, while Adidas generated around $21.2 billion.

Who is the largest endorser among celebrities and sports personalities between Nike and Adidas?

Nike has more prominent celebrity and sports endorsements, including global icons such as Cristiano Ronaldo, LeBron James, and Serena Williams. Adidas has endorsements with Lionel Messi, James Harden, and Beyoncé, among others.

Which company was founded first, Nike or Adidas?

Adidas was founded earlier than Nike. Adidas was founded in 1949 by Adolf Dassler, while Nike was founded in 1964 by Phil Knight and Bill Bowerman.

How do the product lines of Nike and Adidas differ?

Both Nike and Adidas offer a wide range of products, including footwear, clothing, and accessories. However, Nike focuses more on innovation and performance-related products, while Adidas emphasizes style and streetwear, in addition to sports performance.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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