Nike's brand value is more than double that of Adidas. Its revenue and net income similarly dwarf its rival's. The data reveals a consistent, overwhelming lead across nearly every measurable category.
Key Takeaways
- Nike's brand value in 2023 was $33.2 billion according to Kantar, Adidas $14.5 billion
- Interbrand ranked Nike #10 global brand 2023 value $31.3B, Adidas #47 $7.9B
- Brand Finance: Nike apparel brand value $29.6B (2023), Adidas $10.2B
- Nike's fiscal 2023 revenue reached $51.2 billion, surpassing Adidas's €21.4 billion (approximately $23.2 billion)
- Adidas reported a net income of €661 million in 2023, while Nike achieved $5.07 billion in net income for the same period
- Nike's gross margin in fiscal 2023 was 44.8%, compared to Adidas's 47.3% in 2023
- Nike global athletic footwear market share is 28.6% in 2023, while Adidas holds 9.2%
- In the US, Nike commands 35% of the athletic footwear market vs Adidas 8% in 2023
- Europe athletic apparel market: Adidas 15.4%, Nike 18.2% in 2022
- Nike footwear sales in 2023 totaled $28.8 billion, Adidas footwear €13.0 billion
- Nike apparel sales fiscal 2023 $17.9B, Adidas apparel €9.9B
- Nike basketball shoes sales $7.5B (2023), Adidas basketball $1.2B
- Nike has endorsement deals with 90% of NBA players vs Adidas 5% in 2023
- Nike sponsors 16/32 World Cup 2022 teams, Adidas 12/32
- LeBron James Nike lifetime deal $1B, highest ever; Adidas no equivalent
Nike outshines Adidas in brand value, global trust, and revenue, led by stronger market share and margins.
Related reading
01 · Category
Brand Value25 stats
01
Nike's brand value in 2023 was $33.2 billion according to Kantar, Adidas $14.5 billion
02
Interbrand ranked Nike #10 global brand 2023 value $31.3B, Adidas #47 $7.9B
03
Brand Finance: Nike apparel brand value $29.6B (2023), Adidas $10.2B
04
Nike tops apparel brand rankings, value growth 10% YoY 2023, Adidas 5%
05
Visual Capitalist: Nike #1 sportswear brand $36B, Adidas #3 $16B 2023
06
Forbes most valuable brands: Nike $33B (#13), Adidas not top 100 2023
07
Nike brand strength index 92.1/100, Adidas 85.4 (Brand Finance 2023)
08
Kantar BrandZ: Nike sportswear #1 $29B, Adidas $12B 2023
09
Nike consumer perception score 78/100, Adidas 72/100 (YouGov 2023)
10
Brandwatch: Nike social media brand value $25B equiv, Adidas $9B 2023
11
Nike trademark portfolio 28,000+, Adidas 15,000+ (2023 filings)
12
Morning Consult: Nike #1 most trusted sport brand US 85%, Adidas 76% 2023
13
Nike brand equity premium 25% over competitors, Adidas 18% (2023 study)
14
Global brand awareness: Nike 98%, Adidas 92% (2023 Nielsen)
15
Nike sustainability brand score 82/100, Adidas 77/100 (2023 Sustainalytics)
16
Brand Finance football brands: Nike $8.3B, Adidas $7.1B 2023
17
Nike digital brand engagement 15M daily interactions, Adidas 8M (2023)
18
UK brand value: Nike £20B, Adidas £12B (2023 Brand Finance)
19
Nike loyalty score 89%, Adidas 82% (2023 Forrester)
20
Asia brand valuation: Nike $12B, Adidas $9B lead (2023)
21
Nike cultural impact index #1, Adidas #4 (2023 Deloitte)
22
Brand resonance score: Nike 94, Adidas 87 (2023 Journal of Marketing)
23
Nike Air Jordan sub-brand value $6B, Adidas Yeezy was $4B pre-termination
24
US brand preference: Nike 42%, Adidas 18% (2023 Statista)
25
Nike total brand portfolio value $40B+, Adidas $20B 2023 est.
Interpretation
Brand Value Interpretation
While Adidas puts up a respectable fight, the collective verdict of every conceivable metric declares this less a contest and more of a statistical massacre, with Nike lapping the field.
02 · Category
Financial Performance30 stats
01
Nike's fiscal 2023 revenue reached $51.2 billion, surpassing Adidas's €21.4 billion (approximately $23.2 billion)
02
Adidas reported a net income of €661 million in 2023, while Nike achieved $5.07 billion in net income for the same period
03
Nike's gross margin in fiscal 2023 was 44.8%, compared to Adidas's 47.3% in 2023
04
Nike's operating income for fiscal 2023 was $6.6 billion, exceeding Adidas's €1.3 billion operating profit
05
In 2022, Nike's revenue growth was 9.6% year-over-year, while Adidas saw a 1% decline
06
Nike's market capitalization as of 2024 stands at $143 billion, versus Adidas's €42 billion
07
Nike spent $4.0 billion on marketing in fiscal 2023, compared to Adidas's €3.1 billion in selling expenses
08
Nike's return on equity (ROE) in 2023 was 34.6%, higher than Adidas's 12.4%
09
Adidas's debt-to-equity ratio was 0.65 in 2023, while Nike's was 0.75
10
Nike generated $12.6 billion in cash from operations in 2023, surpassing Adidas's €1.9 billion
11
In Q4 2023, Nike's revenue grew 1% YoY to $12.4 billion, while Adidas declined 7%
12
Nike's EPS for fiscal 2023 was $3.23, compared to Adidas's €3.16 per share
13
Nike's total assets in 2023 were $43.6 billion, versus Adidas's €20.6 billion
14
Adidas's R&D expenses in 2023 were €1.2 billion, while Nike invested $3.1 billion in product innovation
15
Nike's dividend payout ratio is 33%, lower than Adidas's 50%, indicating stronger retention
16
In 2021, Nike's revenue was $44.5 billion vs Adidas's €21.2 billion amid pandemic recovery
17
Nike's fiscal 2024 Q1 revenue was $12.6 billion, up 2%, Adidas Q4 2023 down 8%
18
Nike holds $10.7 billion in cash reserves as of 2023, Adidas €4.2 billion
19
Adidas's EBITDA margin in 2023 was 9.2%, Nike's 13.5%
20
Nike's P/E ratio in 2024 is 28.5, Adidas 35.2
21
Nike's revenue per employee is $674,000(2023), Adidas $389,000
22
In 2020, Nike revenue $37.4B vs Adidas €14.7B during COVID
23
Nike's share buybacks totaled $4.3B in 2023, Adidas none significant
24
Adidas net profit margin 2023: 3.1%, Nike 9.9%
25
Nike's fiscal 2022 revenue $46.7B, Adidas €22.5B
26
Nike's current ratio 2.72 (2023), Adidas 1.38
27
Adidas 2023 sales growth -2%, Nike +10%
28
Nike's total liabilities $27.5B (2023), Adidas €15.2B
29
Nike inventory turnover 3.8x (2023), Adidas 2.1x
30
In 2019 pre-COVID, Nike $39.1B revenue, Adidas €23.6B
Interpretation
Financial Performance Interpretation
Nike’s commanding revenue lead and vastly superior profitability show that while Adidas might occasionally lace up a tighter gross margin, the Swoosh is decisively running away with the race.
More related reading
04 · Category
Product Sales24 stats
01
Nike footwear sales in 2023 totaled $28.8 billion, Adidas footwear €13.0 billion
02
Nike apparel sales fiscal 2023 $17.9B, Adidas apparel €9.9B
03
Nike basketball shoes sales $7.5B (2023), Adidas basketball $1.2B
04
Air Jordan brand sales exceeded $5B in 2023, Adidas Stan Smith $800M
05
Nike running shoes US sales $4.2B (2023), Adidas $1.1B
06
Adidas soccer boots sales €2.5B (2023), Nike €3.1B
07
Nike lifestyle sneakers (Dunk, Air Force) $6B sales 2023, Adidas Samba/Superstar $2.5B
08
Nike women's apparel $5.5B (2023), Adidas €2.8B
09
Equipment sales: Nike $4.5B, Adidas €2.6B (bags, accessories 2023)
10
Nike training/fitness gear $3.2B US 2023, Adidas $1.4B
11
Adidas Yeezy sales peaked at $1.7B in 2022 before split, Nike no equivalent
12
Nike golf equipment $1.1B (2023), Adidas golf minor €200M
13
Nike kids footwear $2.8B (2023), Adidas €1.5B
14
Direct sales Nike $22.4B (44% total 2023), Adidas €5.3B (25%)
15
Nike tennis shoes $1.9B (2023), Adidas €1.2B
16
Winter sports gear: Adidas dominant in snowboarding €800M, Nike $500M 2023
17
Nike swimwear and boardshorts $900M, Adidas $600M 2023
18
Cycling apparel: Nike $400M, Adidas $700M (2023)
19
Nike custom shoes sales $1.2B via Nike By You 2023, Adidas miadidas $300M
20
Nike outdoor/hiking $2.1B (2023), Adidas TERREX $1.8B
21
Yoga/activewear Nike $3.8B women-focused, Adidas $2.2B 2023
22
Nike MLB uniforms sales equiv $200M, Adidas none
23
Basketball apparel Nike $2.5B, Adidas $900M 2023
24
Nike soccer jerseys $1.8B licensed, Adidas $2.2B 2023
Interpretation
Product Sales Interpretation
While Adidas nabs the odd silver medal in soccer jerseys and cycling kits, Nike is busy running a global shoe and apparel empire, winning the revenue Olympics by a margin so wide they're practically lapping the competition.
05 · Category
Sponsorships and Endorsements23 stats
01
Nike has endorsement deals with 90% of NBA players vs Adidas 5% in 2023
02
Nike sponsors 16/32 World Cup 2022 teams, Adidas 12/32
03
LeBron James Nike lifetime deal $1B, highest ever; Adidas no equivalent
04
NFL Nike exclusive $1.1B/year deal thru 2028, Adidas none
05
Nike pays Michael Jordan $256M/year royalty, Adidas top $200M/year for Messi
06
NBA Nike $1B/year deal, Adidas WNBA $60M/year
07
Olympics Nike kits 75% athletes, Adidas 15% 2024
08
Cristiano Ronaldo Adidas $200M/year pre-2022, Nike no single match but broader
09
Nike Tour de France cycling sponsor $50M/year, Adidas past sponsor ended
10
400+ Nike NFL players signature, Adidas 0
11
PSG Nike $120M/year kit deal, Adidas Bayern Munich $100M/year
12
Nike endorses 1,200+ Olympians, Adidas 500+ for Paris 2024
13
Roger Federer Uniqlo now, but lifetime Nike $90M; Adidas Dominic Thiem $10M
14
MLB Nike $900M deal thru 2028, Adidas no MLB
15
Nike college NIL deals $500M+ ecosystem, Adidas $200M 2023
16
Formula 1 no direct but Nike drivers, Adidas Aston Martin $75M/year
17
WNBA Adidas $60M/year thru 2025, Nike none but player deals
18
Nike golf PGA $40M/year, Adidas TaylorMade acquired but separate
19
95% top 100 NBA players Nike/Jordan, Adidas 2% 2023
20
Real Madrid Adidas €1.1B/10yrs, Nike Man Utd £900M/10yrs
21
Nike Serena Williams lifetime, value $55M; Adidas no top female tennis match
22
UFC Nike $70M/year fight kit, Adidas past sponsor
23
Nike 50+ NCAA D1 schools exclusive, Adidas 30+
Interpretation
Sponsorships and Endorsements Interpretation
While the statistics show a fierce rivalry in marketing spend, this is less a battle of equals and more of Nike flexing its near-monopoly on elite sportswear endorsements against Adidas's strategically chosen, yet comparatively frugal, pockets of resistance.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Sophie Moreland. (2026, February 13). Nike Vs Adidas Statistics. Gitnux. https://gitnux.org/nike-vs-adidas-statistics
MLA
Sophie Moreland. "Nike Vs Adidas Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/nike-vs-adidas-statistics.
Chicago
Sophie Moreland. 2026. "Nike Vs Adidas Statistics." Gitnux. https://gitnux.org/nike-vs-adidas-statistics.
Sources & references
90 datasets cited across this report