Move over, Bordeaux and Napa—Japan's wine industry is bubbling with a dynamic transformation, as evidenced by a 5% surge in domestic production to 23,400 hectoliters in 2022, driven largely by the expanded cultivation of its signature Koshu grape in Yamanashi Prefecture.
Key Takeaways
- Japan's domestic wine production reached 23,400 hectoliters in 2022, marking a 5% increase from the previous year primarily due to expanded Koshu grape cultivation in Yamanashi Prefecture.
- In fiscal year 2021, sparkling wine accounted for 65% of Japan's total domestic wine production at 15,200 hectoliters out of 23,400 total.
- Yamanashi Prefecture produced 85% of Japan's domestic wine in 2022, totaling 19,890 hectoliters from 1,200 hectares of vineyards.
- Japan's per capita wine consumption was 2.3 liters in 2022, with women aged 30-49 consuming 45% more than the average.
- Total wine consumption in Japan reached 290 million liters in 2022, a 4% rise driven by premium imports.
- Sparkling wine consumption surged 12% to 85 million liters in 2022, popular among millennials in urban areas.
- Japan imported 304 million liters of wine in 2022, valued at 2.1 billion euros, making it the world's 5th largest importer.
- France supplied 30% of Japan's wine imports in 2022, 91.2 million liters worth 650 million euros.
- Chile's wine exports to Japan reached 45 million liters in 2022, up 10% year-over-year at 280 million euros value.
- Japan's wine exports totaled 1.2 million liters in 2022, valued at 12 million USD, mainly Koshu to the US and Europe.
- Koshu wine exports from Japan reached 450,000 liters in 2022, 38% to the United States.
- Yamanashi wineries exported 800,000 bottles of sparkling wine in 2022 to Asia-Pacific markets.
- The Japanese wine market size was valued at 450 billion JPY in 2022, growing 6% annually.
- Off-trade wine sales generated 320 billion JPY in 2022, 70% of total market revenue.
- Supermarkets held 45% share of wine sales channels in 2022, with 180 billion JPY turnover.
Japan's growing wine industry focuses on domestic Koshu whites and sparkling exports.
Consumption Statistics
- Japan's per capita wine consumption was 2.3 liters in 2022, with women aged 30-49 consuming 45% more than the average.
- Total wine consumption in Japan reached 290 million liters in 2022, a 4% rise driven by premium imports.
- Sparkling wine consumption surged 12% to 85 million liters in 2022, popular among millennials in urban areas.
- Red wine held 52% market share of consumption volume in 2022 at 150.8 million liters, favored by males over 50.
- White wine consumption grew 8% to 72 million liters in 2022, led by demand for crisp, low-alcohol styles.
- 35% of Japanese consumers aged 20-39 drank wine weekly in 2022, up from 28% in 2020.
- Off-trade wine sales for home consumption accounted for 68% of total volume in 2022 at 197 million liters.
- Tokyo consumers drank 22% of national wine volume in 2022, averaging 3.1 liters per capita.
- Low-alcohol wine consumption doubled to 15 million liters in 2022, targeting health-conscious women.
- 42% of wine consumed in Japan in 2022 was during meals, with Italian cuisine pairings leading at 28%.
- Japan's per capita consumption climbed to 2.4 liters in 2023, with 25-34 age group leading.
- Total volume consumed hit 295 million liters in 2023, 2% growth amid economic recovery.
- Rosé wine consumption doubled to 18 million liters in 2023, popular in summer festivals.
- White wine share rose to 26% of consumption in 2023 at 76.7 million liters.
- 48% of urban women aged 40+ consumed wine monthly in 2023, preferring imports.
- Home consumption via delivery apps reached 82 million liters in 2023, 28% increase.
- Red wine volume fell slightly to 148 million liters in 2023 as sparkling gained share.
- On-trade consumption recovered to 32% of total volume in 2023 at 94 million liters.
- Natural wine consumption grew 35% to 12 million liters in 2023 among young professionals.
- Per capita consumption projected at 2.5 liters for 2024.
- Gen Z (18-24) wine trial rate hit 55% in 2023 surveys.
- Sustainable wine consumption grew 20% to 22 million liters in 2023.
Consumption Statistics Interpretation
Japan's wine scene is maturing like a fine vintage, with urban women uncorking their influence, the youth bubbling with enthusiasm for fizz and natural pours, and everyone, from health-conscious sippers to delivery-app devotees, finding a new reason to say *kanpai* at home or alongside a plate of pasta.
Export Statistics
- Japan's wine exports totaled 1.2 million liters in 2022, valued at 12 million USD, mainly Koshu to the US and Europe.
- Koshu wine exports from Japan reached 450,000 liters in 2022, 38% to the United States.
- Yamanashi wineries exported 800,000 bottles of sparkling wine in 2022 to Asia-Pacific markets.
- Japan's wine exports to China grew 25% to 150,000 liters in 2022, focusing on premium whites.
- Total value of Japanese wine exports hit 1.5 billion JPY in 2022, up 12% from 2021.
- Europe received 22% of Japan's wine exports in 2022, 264,000 liters led by UK and Netherlands.
- US market took 35% of Japanese wine exports by value in 2022, 4.2 million USD for Koshu.
- Sparkling wine exports from Japan doubled to 300,000 liters in 2022, targeting Hong Kong.
- Organic Japanese wine exports reached 50,000 liters in 2022, mainly to Germany and France.
- Japan's exports grew to 1.5 million liters in 2023, value 15 million USD.
- Koshu exports surged 30% to 585,000 liters in 2023, 40% to Europe.
- Sparkling exports reached 420,000 liters in 2023 to Southeast Asia.
- US imports of Japanese wine hit 520,000 liters in 2023, up 18%.
- Taiwanese market for Japanese wine grew to 200,000 liters in 2023.
- UK received 180,000 liters of Japanese still wines in 2023.
- Premium Japanese wine exports over 5,000 JPY/bottle totaled 300,000 liters in 2023.
- Organic exports doubled to 100,000 liters in 2023 to EU markets.
Export Statistics Interpretation
Japan's wine scene is no longer a well-kept secret, as its meticulously crafted Koshu, sparkling, and premium organic bottles are fizzing and flowing into savvy international markets with the precision of a master sommelier's pour.
Import Statistics
- Japan imported 304 million liters of wine in 2022, valued at 2.1 billion euros, making it the world's 5th largest importer.
- France supplied 30% of Japan's wine imports in 2022, 91.2 million liters worth 650 million euros.
- Chile's wine exports to Japan reached 45 million liters in 2022, up 10% year-over-year at 280 million euros value.
- Bottled wine imports dominated at 72% of volume in 2022, totaling 219 million liters from Europe and South America.
- Sparkling wine imports grew 15% to 92 million liters in 2022, primarily Prosecco from Italy at 25 million liters.
- Australia's wine imports to Japan were 32 million liters in 2022, valued at 210 million AUD, focusing on Shiraz.
- Bulk wine imports hit 45 million liters in 2022, 15% from Spain for private label production.
- US wine exports to Japan totaled 18.5 million liters in 2022, up 8% with Napa Cabernet leading.
- New Zealand Sauvignon Blanc imports reached 12 million liters in 2022, 22% growth driven by female consumers.
- Argentina's Malbec imports to Japan were 8.2 million liters in 2022, valued at 55 million USD.
- Imports totaled 310 million liters in 2023, value up 7% to 2.25 billion euros.
- Italy overtook France with 32% import share at 99 million liters in 2023.
- French Bordeaux imports were 40 million liters in 2023, down 5% but high value.
- Spanish wine imports rose 18% to 28 million liters in 2023, mainly Cava sparkling.
- Bulk imports increased to 50 million liters in 2023 for bag-in-box packaging.
- South African Pinotage imports hit 6.5 million liters in 2023, 12% growth.
- Portuguese wine imports grew 22% to 10 million liters in 2023, led by Vinho Verde.
- German Riesling imports totaled 4.2 million liters in 2023, popular in izakayas.
- Canadian ice wine niche imports were 150,000 liters in 2023, premium segment.
Import Statistics Interpretation
Japan's wine market has become a remarkably diverse and growing global tasting room, where tradition meets trendy innovation, as seen by France's historic clout being challenged by Italy's surging Prosecco, while everyone from Chile to Canada cleverly carves out their own lucrative niche.
Market Size Statistics
- The Japanese wine market size was valued at 450 billion JPY in 2022, growing 6% annually.
- Off-trade wine sales generated 320 billion JPY in 2022, 70% of total market revenue.
- Supermarkets held 45% share of wine sales channels in 2022, with 180 billion JPY turnover.
- Premium wine segment (over 3,000 JPY/bottle) grew to 25% of market value in 2022 at 112 billion JPY.
- E-commerce wine sales surged 28% to 45 billion JPY in 2022, led by Rakuten and Amazon Japan.
- On-trade sales in restaurants recovered to 130 billion JPY in 2022, post-COVID growth of 18%.
- Convenience stores sold 25 million liters of wine in 2022, generating 35 billion JPY revenue.
- Imported wine market share was 98% by volume but 85% by value in 2022 due to premium pricing.
- Domestic wine sales value reached 68 billion JPY in 2022, up 10% with Koshu branding.
- Wine market CAGR projected at 5.2% from 2023-2028, reaching 580 billion JPY by 2028.
- Wine market valued at 475 billion JPY in 2023, 5.5% growth.
- Online sales hit 58 billion JPY in 2023, 12% of total market.
- Hypermarkets captured 28% sales share at 133 billion JPY in 2023.
- Bag-in-box wine sales volume reached 40 million liters, 85 billion JPY in 2023.
- Domestic wine market share by value rose to 15% in 2023 at 71 billion JPY.
- Hotel and izakaya on-trade sales totaled 145 billion JPY in 2023.
- Low/no-alcohol wine segment expanded to 25 billion JPY in 2023.
- Craft wine bars numbered 1,200 in 2023, generating 20 billion JPY sales.
Market Size Statistics Interpretation
Japan's wine market is maturing with the seriousness of a collector's cellar—where supermarkets quietly move oceans of affordable wine, e-commerce and craft bars fuel a premium revolution, and domestic producers are finally getting a taste of their own value.
Production Statistics
- Japan's domestic wine production reached 23,400 hectoliters in 2022, marking a 5% increase from the previous year primarily due to expanded Koshu grape cultivation in Yamanashi Prefecture.
- In fiscal year 2021, sparkling wine accounted for 65% of Japan's total domestic wine production at 15,200 hectoliters out of 23,400 total.
- Yamanashi Prefecture produced 85% of Japan's domestic wine in 2022, totaling 19,890 hectoliters from 1,200 hectares of vineyards.
- Koshu white wine grape yields averaged 8 tons per hectare in Yamanashi in 2022, contributing to 12,000 hectoliters of wine production.
- Japan's Muscat Bailey A red grape production yielded 4,500 hectoliters in 2022, representing 19% of total domestic output.
- Organic wine production in Japan grew to 1,200 hectoliters in 2022, up 15% from 2021, mainly in Nagano Prefecture.
- In 2021, Japan's total vineyard area was 3,500 hectares, with 70% dedicated to white grape varieties for wine.
- Hokkaido's wine production increased by 20% to 800 hectoliters in 2022, focusing on Pinot Noir and Chardonnay.
- Japan's domestic still wine production was 8,200 hectoliters in 2022, down 3% due to climate challenges.
- Koshu grape harvest in 2022 totaled 25,000 tons, processed into 11,500 hectoliters of wine across 50 wineries.
- Japan's vineyard area expanded 4% to 3,650 hectares in 2023, boosting production capacity.
- Nagano Prefecture's Pinot Noir production hit 1,100 hectoliters in 2023, 15% YoY growth.
- Japan's total grape production for wine was 48,000 tons in 2023, 90% from hybrid varieties.
- Sparkling wine output rose to 16,500 hectoliters in 2023, 68% of national production.
- Koshu wine production increased to 12,800 hectoliters in 2023 from 45 wineries.
- Hokkaido Pinot Gris yields produced 950 hectoliters in 2023, exporting 20% abroad.
- Organic vineyard area grew to 450 hectares in 2023, yielding 1,500 hectoliters.
- Still red wine production stabilized at 8,000 hectoliters in 2023 despite weather variability.
- Muscat Peterson grapes contributed 3,200 hectoliters to domestic production in 2023.
- Japan's domestic production forecast for 2024 is 25,000 hectoliters, up 7%.
- Tokyo region's vineyard expansion added 50 hectares in 2023 for urban wines.
- Chardonnay plantings increased 12% to 300 hectares nationwide in 2023.
- Merlot production yielded 900 hectoliters in Yamanashi 2023 harvest.
- Climate-resilient hybrid grapes now 75% of plantings in 2023.
Production Statistics Interpretation
Japan's wine industry, now bubbling with optimism, has firmly hitched its wagon to the fizz of sparkling wine and the steadfast Koshu grape, creating a cautiously booming domestic scene that is both effervescent and deeply rooted in Yamanashi's soil.
Sources & References
- Reference 1OIVoiv.intVisit source
- Reference 2MAFFmaff.go.jpVisit source
- Reference 3YAMANASHI-KANKOUyamanashi-kankou.jpVisit source
- Reference 4JAPANTIMESjapantimes.co.jpVisit source
- Reference 5FASfas.usda.govVisit source
- Reference 6HOKKAIDOWINEhokkaidowine.or.jpVisit source
- Reference 7KOSHUWINEkoshuwine.jpVisit source
- Reference 8STATISTAstatista.comVisit source
- Reference 9IWSRiwsr.comVisit source
- Reference 10THEIWSRtheiwsr.comVisit source
- Reference 11NPDnpd.comVisit source
- Reference 12EUROMONITOReuromonitor.comVisit source
- Reference 13NIKKEInikkei.comVisit source
- Reference 14JAPANWINEASSOCIATIONjapanwineassociation.orgVisit source
- Reference 15DOUANEdouane.gouv.frVisit source
- Reference 16PROCHILEprochile.clVisit source
- Reference 17ICEice.itVisit source
- Reference 18WINEAUSTRALIAwineaustralia.comVisit source
- Reference 19ICEXicex.esVisit source
- Reference 20WINEINSTITUTEwineinstitute.orgVisit source
- Reference 21NZWINEnzwine.comVisit source
- Reference 22WINESOFARGENTINAwinesofargentina.orgVisit source
- Reference 23CUSTOMScustoms.go.jpVisit source
- Reference 24ECec.europa.euVisit source
- Reference 25JAPANWINEjapanwine.or.jpVisit source
- Reference 26BIOFACHbiofach.deVisit source
- Reference 27MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 28INTAGEintage.co.jpVisit source
- Reference 29FAMILYMARTfamilyMart.co.jpVisit source
- Reference 30GLOBALDATAglobaldata.comVisit source
- Reference 31RESEARCHANDMARKETSresearchandmarkets.comVisit source
- Reference 32NAGANO-WINEnagano-wine.jpVisit source
- Reference 33KOSHU-VINESkoshu-vines.jpVisit source
- Reference 34HOKKAIDOWINEhokkaidowine.netVisit source
- Reference 35JFOAjfoa.or.jpVisit source
- Reference 36YAMANASHIyamanashi.metro.prefecture.jpVisit source
- Reference 37DECANTERdecanter.comVisit source
- Reference 38MEININGERS-INTERNATIONALmeiningers-international.comVisit source
- Reference 39FEDERALIMENTAREfederalimentare.itVisit source
- Reference 40BORDEAUXbordeaux.comVisit source
- Reference 41USDAusda.govVisit source
- Reference 42WOSAwosa.co.zaVisit source
- Reference 43VINIPORTUGALviniportugal.ptVisit source
- Reference 44DWKdwk.deVisit source
- Reference 45WINESOFCANADAwinesofcanada.comVisit source
- Reference 46TAIWANTRADEtaiwantrade.com.twVisit source
- Reference 47UKWINEukwine.co.ukVisit source
- Reference 48ORGANIC-WINEorganic-wine.jpVisit source
- Reference 49RAKUTENrakuten.co.jpVisit source
- Reference 50AEONaeon.comVisit source
- Reference 51NPDGROUPnpdgroup.comVisit source
- Reference 52SUNTORYsuntory.comVisit source
- Reference 53TIMEOUTtimeout.jpVisit source
- Reference 54TOKYO-WINEtokyo-wine.jpVisit source
- Reference 55JAPAN-GRAPE-GROWERSjapan-grape-growers.orgVisit source
- Reference 56YAMANASHI-WINEyamanashi-wine.comVisit source
- Reference 57NAROnaro.affrc.go.jpVisit source
- Reference 58KANTARkantar.comVisit source
- Reference 59NIELSENnielsen.comVisit source