GITNUXREPORT 2026

Japan Fashion Industry Statistics

Japan's fashion market rebounds and grows, driven by e-commerce and sustainable trends.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

Uniqlo holds 12% market preference among all consumers.

Statistic 2

Gucci sales in Japan reached 250 billion yen in 2022.

Statistic 3

Uniqlo operated 2,400 stores in Japan as of 2023.

Statistic 4

Zozotown platform had 45 million monthly users in 2023.

Statistic 5

Louis Vuitton tops luxury brand sales with 15% share.

Statistic 6

Shimamura Co. apparel chain revenue at 550 billion yen.

Statistic 7

Aoyama flagship stores host 300 brands across 50,000 sqm.

Statistic 8

Beams brand network sales hit 200 billion yen in 2022.

Statistic 9

United Arrows luxury retail revenue 180 billion yen FY2022.

Statistic 10

Rakuten Fashion marketplace GMV 1.2 trillion yen 2023.

Statistic 11

Comme des Garçons global revenue from Japan 30% of total.

Statistic 12

Isetan Mitsukoshi department stores fashion sales 40% of total revenue.

Statistic 13

ABC-Mart footwear chain 3,500 stores nationwide.

Statistic 14

Onward Kashiyama womenswear brand sales 300 billion yen.

Statistic 15

Snapmart pop-up retail model hosted 5,000 events in 2023.

Statistic 16

Descente sportswear revenue 150 billion yen in Japan.

Statistic 17

Tsuruha Holdings fashion retail arm grew 8% YoY.

Statistic 18

Handsome Inc. streetwear brands sales 100 billion yen.

Statistic 19

Takashimaya dept store fashion category 25% sales share.

Statistic 20

Editim group manages 20 brands with 1,500 stores.

Statistic 21

World Co. Ltd. youth fashion revenue 250 billion yen.

Statistic 22

Sanrio character fashion collaborations generated 50 billion yen.

Statistic 23

Muji no-brand fashion sales 120 billion yen domestically.

Statistic 24

Journal Standard brand loyalty rate 65% repeat buyers.

Statistic 25

Laforet Harajuku annual footfall 10 million visitors.

Statistic 26

Parco Shibuya fashion mall sales up 12% post-renovation.

Statistic 27

Tomorrowland luxury chain 50 stores, 80 billion yen sales.

Statistic 28

Ships Ltd. menswear retail 150 billion yen FY2022.

Statistic 29

Loft lifestyle retail fashion segment 15% of 500 billion yen.

Statistic 30

Tokyo Hands (Hands) fashion accessories sales 40 billion yen.

Statistic 31

Bic Camera apparel tie-ins contributed 5% to 8 trillion yen revenue.

Statistic 32

68% of Japanese women aged 20-29 purchased clothing online in 2023.

Statistic 33

Average annual spend on fashion by Japanese consumers was 85,000 yen in 2022.

Statistic 34

45% of consumers prefer sustainable brands, up from 32% in 2020.

Statistic 35

Street fashion influence leads to 55% of youth buying Harajuku-inspired items.

Statistic 36

72% of shoppers use mobile apps for fashion purchases in 2023.

Statistic 37

Preference for domestic brands rose to 62% among millennials in 2022.

Statistic 38

Impulse buying accounts for 38% of fashion purchases in urban areas.

Statistic 39

51% of consumers aged 30-49 prioritize comfort over style post-COVID.

Statistic 40

Vegan leather demand increased 25% among fashion buyers in 2023.

Statistic 41

40% of Gen Z in Japan follow K-pop idols for fashion inspiration.

Statistic 42

Average closet size for Japanese women is 120 items, with 30% unworn.

Statistic 43

67% shop during sales periods, with Black Friday sales up 18%.

Statistic 44

Social media drives 55% of purchase decisions for accessories.

Statistic 45

29% of consumers returned online fashion buys in 2023 due to fit issues.

Statistic 46

Preference for neutral colors rose to 48% in women's apparel.

Statistic 47

76% of seniors over 60 buy practical basics like t-shirts monthly.

Statistic 48

Athleisure wear purchased by 62% of workforce weekly in 2022.

Statistic 49

35% experiment with gender-neutral fashion, highest in Tokyo.

Statistic 50

Subscription box services for fashion used by 12% of urban women.

Statistic 51

44% avoid fast fashion due to environmental concerns.

Statistic 52

Personalized styling apps downloaded by 28% of 18-24 year olds.

Statistic 53

53% prefer in-store try-ons despite online growth.

Statistic 54

Capsule wardrobes adopted by 39% to reduce overbuying.

Statistic 55

Kawaii fashion still popular with 47% of teens.

Statistic 56

61% influenced by influencers on Instagram for buys.

Statistic 57

Budget fashion under 5,000 yen preferred by 52% students.

Statistic 58

70% women aged 25-34 buy seasonal collections quarterly.

Statistic 59

Remote workers increased loungewear spend by 22%.

Statistic 60

1.2 million people employed in Japan's fashion manufacturing sector in 2022.

Statistic 61

Apparel production workforce declined 3.5% to 1.1 million from 2021.

Statistic 62

Textile industry employs 450,000 workers, 60% women.

Statistic 63

Retail fashion jobs total 800,000, with 25% part-time.

Statistic 64

Average salary in fashion design field 4.5 million yen annually.

Statistic 65

15,000 new entrants to fashion retail annually via training programs.

Statistic 66

Manufacturing output per worker 12 million yen in apparel factories.

Statistic 67

70% of production shifted overseas, local jobs down 20% since 2010.

Statistic 68

Dyeing and weaving sector 120,000 employees, average age 52.

Statistic 69

Fashion model industry employs 5,000 professionals full-time.

Statistic 70

Logistics for fashion employs 200,000, up 10% with e-com.

Statistic 71

Knitting factories workforce 80,000, productivity up 5%.

Statistic 72

Department store fashion staff 150,000 nationwide.

Statistic 73

Startup fashion brands created 10,000 jobs in 2023 Tokyo area.

Statistic 74

Skill shortage in pattern-making: 30,000 vacancies unfilled.

Statistic 75

Overtime hours in retail averaged 25 hours/month in 2022.

Statistic 76

Female managers in fashion firms 18%, up from 12% in 2018.

Statistic 77

Vocational training graduates in sewing: 8,000 per year.

Statistic 78

Export-oriented factories employ 300,000 with avg wage 4.2M yen.

Statistic 79

Pop-up staff turnover rate 40% in fashion retail.

Statistic 80

Digital manufacturing roles grew 15% to 20,000 jobs.

Statistic 81

Aging workforce: 35% over 55 in textile production.

Statistic 82

E-com warehouse workers for fashion: 50,000 new hires 2023.

Statistic 83

Designer freelancers number 50,000, avg income 5M yen.

Statistic 84

Sustainability compliance training for 100,000 workers.

Statistic 85

Night shift in manufacturing down to 10% of workforce.

Statistic 86

Union membership in fashion retail 12%.

Statistic 87

AI automation reduced manual sewing jobs by 5%.

Statistic 88

In 2023, Japan's apparel market size reached approximately 9.8 trillion yen, marking a 2.5% year-over-year growth driven by post-pandemic recovery.

Statistic 89

The luxury fashion segment in Japan generated 1.2 trillion yen in revenue in 2022, accounting for 12% of the total apparel market.

Statistic 90

E-commerce sales in Japan's fashion industry hit 2.1 trillion yen in 2023, representing 21% of total apparel sales.

Statistic 91

Fast fashion retail sales in Japan totaled 3.4 trillion yen in fiscal 2022, with a CAGR of 1.8% from 2018-2022.

Statistic 92

The second-hand fashion market in Japan grew to 1.5 trillion yen in 2023, up 15% from the previous year.

Statistic 93

Women's apparel segment dominated with 5.2 trillion yen in sales in 2023, comprising 53% of the market.

Statistic 94

Men's fashion market value stood at 2.8 trillion yen in 2022, with sportswear contributing 40%.

Statistic 95

Children's clothing market in Japan was valued at 1.1 trillion yen in fiscal 2023.

Statistic 96

Footwear market within fashion reached 1.0 trillion yen in 2023, led by sneakers at 35% share.

Statistic 97

Accessories and bags segment generated 1.3 trillion yen in revenue for 2022 in Japan.

Statistic 98

Overall fashion retail sales declined 4.2% to 10.2 trillion yen in fiscal 2021 due to COVID-19.

Statistic 99

Projected apparel market growth in Japan to reach 11.5 trillion yen by 2027 at 3.1% CAGR.

Statistic 100

Streetwear fashion sub-market valued at 800 billion yen in 2023.

Statistic 101

Kimono and traditional wear market size was 150 billion yen in 2022.

Statistic 102

Sportswear market expanded to 1.8 trillion yen in 2023, up 5% YoY.

Statistic 103

Denim apparel sales in Japan totaled 450 billion yen in fiscal 2022.

Statistic 104

Lingerie market value reached 600 billion yen in 2023.

Statistic 105

Outerwear segment sales hit 2.0 trillion yen in winter 2022-2023 season.

Statistic 106

Swimwear market in Japan was 120 billion yen in 2023.

Statistic 107

Jewelry fashion accessories market sized at 900 billion yen in 2022.

Statistic 108

Sleepwear and loungewear surged to 400 billion yen in 2023 amid remote work trends.

Statistic 109

Vintage fashion resale market grew 20% to 300 billion yen in 2023.

Statistic 110

Corporate uniforms fashion segment at 500 billion yen in 2023.

Statistic 111

Eyewear fashion market reached 700 billion yen in 2022.

Statistic 112

Handbags luxury segment alone worth 400 billion yen in 2023.

Statistic 113

Activewear market projected to 900 billion yen by 2025.

Statistic 114

Plus-size fashion market in Japan at 200 billion yen in 2023.

Statistic 115

Eco-fashion apparel sales reached 350 billion yen in 2022.

Statistic 116

Total fashion industry GDP contribution in Japan was 2.1% or 12 trillion yen in 2022.

Statistic 117

Japan's fashion exports totaled 1.1 trillion yen in 2023, up 4% YoY.

Statistic 118

Imports of apparel reached 2.5 trillion yen, 85% from Asia.

Statistic 119

Sustainable fashion exports grew 12% to 150 billion yen.

Statistic 120

Carbon footprint of industry reduced 8% via recycled materials.

Statistic 121

25% of brands adopted circular economy models by 2023.

Statistic 122

Organic cotton usage up 30% to 50,000 tons annually.

Statistic 123

Water usage in dyeing down 15% industry-wide.

Statistic 124

Export to US fashion goods 300 billion yen, 27% share.

Statistic 125

EU exports of Japanese brands 200 billion yen in 2022.

Statistic 126

Zero-waste production in 15% of factories.

Statistic 127

Recycled polyester in apparel 40% of total fiber use.

Statistic 128

Blockchain traceability adopted by 200 brands for exports.

Statistic 129

China imports from Japan fashion 400 billion yen annually.

Statistic 130

Fair trade certified products exports up 18%.

Statistic 131

Energy-efficient manufacturing saved 20% CO2 emissions.

Statistic 132

Vegan materials in 10% of exported leather goods.

Statistic 133

ASEAN exports totaled 250 billion yen, growth 6%.

Statistic 134

Packaging waste reduced 25% via reusable systems.

Statistic 135

500 brands certified eco-label for global exports.

Statistic 136

Digital fashion shows cut travel emissions by 40%.

Statistic 137

Second-hand exports to Europe 50 billion yen.

Statistic 138

Solar-powered factories 20% of total production sites.

Statistic 139

Microplastic reduction initiatives in 60% of dyes.

Statistic 140

Korea fashion imports from Japan 150 billion yen.

Statistic 141

Upcycled fabric exports doubled to 30 billion yen.

Statistic 142

Biodiversity impact assessments by 100 export firms.

Statistic 143

Australia's Japan fashion imports 80 billion yen.

1/143

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While the global fashion world often looks to Japan for inspiration, the real story is in the numbers—from a resurgent ¥9.8 trillion market and a ¥1.5 trillion second-hand boom to a workforce of 1.2 million navigating sustainable shifts.

Key Takeaways

In 2023, Japan's apparel market size reached approximately 9.8 trillion yen, marking a 2.5% year-over-year growth driven by post-pandemic recovery.
The luxury fashion segment in Japan generated 1.2 trillion yen in revenue in 2022, accounting for 12% of the total apparel market.
E-commerce sales in Japan's fashion industry hit 2.1 trillion yen in 2023, representing 21% of total apparel sales.
68% of Japanese women aged 20-29 purchased clothing online in 2023.
Average annual spend on fashion by Japanese consumers was 85,000 yen in 2022.
45% of consumers prefer sustainable brands, up from 32% in 2020.
Uniqlo holds 12% market preference among all consumers.
Gucci sales in Japan reached 250 billion yen in 2022.
Uniqlo operated 2,400 stores in Japan as of 2023.
1.2 million people employed in Japan's fashion manufacturing sector in 2022.
Apparel production workforce declined 3.5% to 1.1 million from 2021.
Textile industry employs 450,000 workers, 60% women.
Japan's fashion exports totaled 1.1 trillion yen in 2023, up 4% YoY.
Imports of apparel reached 2.5 trillion yen, 85% from Asia.
Sustainable fashion exports grew 12% to 150 billion yen.

Japan's fashion market rebounds and grows, driven by e-commerce and sustainable trends.

Brands and Retail

Uniqlo holds 12% market preference among all consumers.
Gucci sales in Japan reached 250 billion yen in 2022.
Uniqlo operated 2,400 stores in Japan as of 2023.
Zozotown platform had 45 million monthly users in 2023.
Louis Vuitton tops luxury brand sales with 15% share.
Shimamura Co. apparel chain revenue at 550 billion yen.
Aoyama flagship stores host 300 brands across 50,000 sqm.
Beams brand network sales hit 200 billion yen in 2022.
United Arrows luxury retail revenue 180 billion yen FY2022.
Rakuten Fashion marketplace GMV 1.2 trillion yen 2023.
Comme des Garçons global revenue from Japan 30% of total.
Isetan Mitsukoshi department stores fashion sales 40% of total revenue.
ABC-Mart footwear chain 3,500 stores nationwide.
Onward Kashiyama womenswear brand sales 300 billion yen.
Snapmart pop-up retail model hosted 5,000 events in 2023.
Descente sportswear revenue 150 billion yen in Japan.
Tsuruha Holdings fashion retail arm grew 8% YoY.
Handsome Inc. streetwear brands sales 100 billion yen.
Takashimaya dept store fashion category 25% sales share.
Editim group manages 20 brands with 1,500 stores.
World Co. Ltd. youth fashion revenue 250 billion yen.
Sanrio character fashion collaborations generated 50 billion yen.
Muji no-brand fashion sales 120 billion yen domestically.
Journal Standard brand loyalty rate 65% repeat buyers.
Laforet Harajuku annual footfall 10 million visitors.
Parco Shibuya fashion mall sales up 12% post-renovation.
Tomorrowland luxury chain 50 stores, 80 billion yen sales.
Ships Ltd. menswear retail 150 billion yen FY2022.
Loft lifestyle retail fashion segment 15% of 500 billion yen.
Tokyo Hands (Hands) fashion accessories sales 40 billion yen.
Bic Camera apparel tie-ins contributed 5% to 8 trillion yen revenue.

Brands and Retail Interpretation

The landscape of Japanese fashion is a fascinating paradox where Uniqlo's ubiquitous practicality dresses the nation while Louis Vuitton's luxury crowns it, all set against a dizzyingly efficient retail ecosystem that effortlessly converts everything from Harajuku streetwear to department store grandeur into serious yen.

Consumer Trends

68% of Japanese women aged 20-29 purchased clothing online in 2023.
Average annual spend on fashion by Japanese consumers was 85,000 yen in 2022.
45% of consumers prefer sustainable brands, up from 32% in 2020.
Street fashion influence leads to 55% of youth buying Harajuku-inspired items.
72% of shoppers use mobile apps for fashion purchases in 2023.
Preference for domestic brands rose to 62% among millennials in 2022.
Impulse buying accounts for 38% of fashion purchases in urban areas.
51% of consumers aged 30-49 prioritize comfort over style post-COVID.
Vegan leather demand increased 25% among fashion buyers in 2023.
40% of Gen Z in Japan follow K-pop idols for fashion inspiration.
Average closet size for Japanese women is 120 items, with 30% unworn.
67% shop during sales periods, with Black Friday sales up 18%.
Social media drives 55% of purchase decisions for accessories.
29% of consumers returned online fashion buys in 2023 due to fit issues.
Preference for neutral colors rose to 48% in women's apparel.
76% of seniors over 60 buy practical basics like t-shirts monthly.
Athleisure wear purchased by 62% of workforce weekly in 2022.
35% experiment with gender-neutral fashion, highest in Tokyo.
Subscription box services for fashion used by 12% of urban women.
44% avoid fast fashion due to environmental concerns.
Personalized styling apps downloaded by 28% of 18-24 year olds.
53% prefer in-store try-ons despite online growth.
Capsule wardrobes adopted by 39% to reduce overbuying.
Kawaii fashion still popular with 47% of teens.
61% influenced by influencers on Instagram for buys.
Budget fashion under 5,000 yen preferred by 52% students.
70% women aged 25-34 buy seasonal collections quarterly.
Remote workers increased loungewear spend by 22%.

Consumer Trends Interpretation

While Japanese women click ‘buy now’ faster than a subway door closing, their closets swell with unworn neutrals, as their hearts—tugged by influencers, sustainability, and the lure of a good sale—increasingly demand that their comfy loungewear be both ethically sourced and Instagrammable.

Employment and Manufacturing

1.2 million people employed in Japan's fashion manufacturing sector in 2022.
Apparel production workforce declined 3.5% to 1.1 million from 2021.
Textile industry employs 450,000 workers, 60% women.
Retail fashion jobs total 800,000, with 25% part-time.
Average salary in fashion design field 4.5 million yen annually.
15,000 new entrants to fashion retail annually via training programs.
Manufacturing output per worker 12 million yen in apparel factories.
70% of production shifted overseas, local jobs down 20% since 2010.
Dyeing and weaving sector 120,000 employees, average age 52.
Fashion model industry employs 5,000 professionals full-time.
Logistics for fashion employs 200,000, up 10% with e-com.
Knitting factories workforce 80,000, productivity up 5%.
Department store fashion staff 150,000 nationwide.
Startup fashion brands created 10,000 jobs in 2023 Tokyo area.
Skill shortage in pattern-making: 30,000 vacancies unfilled.
Overtime hours in retail averaged 25 hours/month in 2022.
Female managers in fashion firms 18%, up from 12% in 2018.
Vocational training graduates in sewing: 8,000 per year.
Export-oriented factories employ 300,000 with avg wage 4.2M yen.
Pop-up staff turnover rate 40% in fashion retail.
Digital manufacturing roles grew 15% to 20,000 jobs.
Aging workforce: 35% over 55 in textile production.
E-com warehouse workers for fashion: 50,000 new hires 2023.
Designer freelancers number 50,000, avg income 5M yen.
Sustainability compliance training for 100,000 workers.
Night shift in manufacturing down to 10% of workforce.
Union membership in fashion retail 12%.
AI automation reduced manual sewing jobs by 5%.

Employment and Manufacturing Interpretation

Japan's fashion industry is meticulously reinventing its fabric, threading digital needles and global logistics into its aging loom, all while carefully tailoring a future that must fit both its storied craftsmanship and a starkly modern economic pattern.

Market Size and Revenue

In 2023, Japan's apparel market size reached approximately 9.8 trillion yen, marking a 2.5% year-over-year growth driven by post-pandemic recovery.
The luxury fashion segment in Japan generated 1.2 trillion yen in revenue in 2022, accounting for 12% of the total apparel market.
E-commerce sales in Japan's fashion industry hit 2.1 trillion yen in 2023, representing 21% of total apparel sales.
Fast fashion retail sales in Japan totaled 3.4 trillion yen in fiscal 2022, with a CAGR of 1.8% from 2018-2022.
The second-hand fashion market in Japan grew to 1.5 trillion yen in 2023, up 15% from the previous year.
Women's apparel segment dominated with 5.2 trillion yen in sales in 2023, comprising 53% of the market.
Men's fashion market value stood at 2.8 trillion yen in 2022, with sportswear contributing 40%.
Children's clothing market in Japan was valued at 1.1 trillion yen in fiscal 2023.
Footwear market within fashion reached 1.0 trillion yen in 2023, led by sneakers at 35% share.
Accessories and bags segment generated 1.3 trillion yen in revenue for 2022 in Japan.
Overall fashion retail sales declined 4.2% to 10.2 trillion yen in fiscal 2021 due to COVID-19.
Projected apparel market growth in Japan to reach 11.5 trillion yen by 2027 at 3.1% CAGR.
Streetwear fashion sub-market valued at 800 billion yen in 2023.
Kimono and traditional wear market size was 150 billion yen in 2022.
Sportswear market expanded to 1.8 trillion yen in 2023, up 5% YoY.
Denim apparel sales in Japan totaled 450 billion yen in fiscal 2022.
Lingerie market value reached 600 billion yen in 2023.
Outerwear segment sales hit 2.0 trillion yen in winter 2022-2023 season.
Swimwear market in Japan was 120 billion yen in 2023.
Jewelry fashion accessories market sized at 900 billion yen in 2022.
Sleepwear and loungewear surged to 400 billion yen in 2023 amid remote work trends.
Vintage fashion resale market grew 20% to 300 billion yen in 2023.
Corporate uniforms fashion segment at 500 billion yen in 2023.
Eyewear fashion market reached 700 billion yen in 2022.
Handbags luxury segment alone worth 400 billion yen in 2023.
Activewear market projected to 900 billion yen by 2025.
Plus-size fashion market in Japan at 200 billion yen in 2023.
Eco-fashion apparel sales reached 350 billion yen in 2022.
Total fashion industry GDP contribution in Japan was 2.1% or 12 trillion yen in 2022.

Market Size and Revenue Interpretation

Japan's fashion industry is a meticulously tailored ecosystem where the timeless luxury of a 400 billion yen handbag comfortably coexists with the booming 1.5 trillion yen second-hand market, proving that while trends are fleeting, the Japanese appetite for both heritage and a good deal is a permanent collection.

Sustainability and Exports

Japan's fashion exports totaled 1.1 trillion yen in 2023, up 4% YoY.
Imports of apparel reached 2.5 trillion yen, 85% from Asia.
Sustainable fashion exports grew 12% to 150 billion yen.
Carbon footprint of industry reduced 8% via recycled materials.
25% of brands adopted circular economy models by 2023.
Organic cotton usage up 30% to 50,000 tons annually.
Water usage in dyeing down 15% industry-wide.
Export to US fashion goods 300 billion yen, 27% share.
EU exports of Japanese brands 200 billion yen in 2022.
Zero-waste production in 15% of factories.
Recycled polyester in apparel 40% of total fiber use.
Blockchain traceability adopted by 200 brands for exports.
China imports from Japan fashion 400 billion yen annually.
Fair trade certified products exports up 18%.
Energy-efficient manufacturing saved 20% CO2 emissions.
Vegan materials in 10% of exported leather goods.
ASEAN exports totaled 250 billion yen, growth 6%.
Packaging waste reduced 25% via reusable systems.
500 brands certified eco-label for global exports.
Digital fashion shows cut travel emissions by 40%.
Second-hand exports to Europe 50 billion yen.
Solar-powered factories 20% of total production sites.
Microplastic reduction initiatives in 60% of dyes.
Korea fashion imports from Japan 150 billion yen.
Upcycled fabric exports doubled to 30 billion yen.
Biodiversity impact assessments by 100 export firms.
Australia's Japan fashion imports 80 billion yen.

Sustainability and Exports Interpretation

While Japan's fashion trade deficit highlights its enduring love for global trends, the industry is shrewdly stitching its future from recycled threads and digital runways, proving that true style is now measured in carbon footprints and circular economy credits as much as currency.

Sources & References

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