GITNUXREPORT 2026

Janitorial Supplies Industry Statistics

The janitorial supplies market is expanding globally due to heightened hygiene demands and sustainability trends.

Alexander Schmidt

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

US healthcare end-user segment consumed 32% of janitorial supplies, $15.2 billion in 2023.

Statistic 2

Global hospitality industry janitorial spend $4.8 billion in 2023, 24% market share.

Statistic 3

Educational institutions worldwide used 18.5% of supplies, $2.35 billion 2023.

Statistic 4

Office and commercial spaces accounted for 28% global demand, $3.55 billion 2023.

Statistic 5

Retail sector janitorial consumption 12.3% share, $1.56 billion worldwide 2023.

Statistic 6

Manufacturing plants used 9.7% , $1.23 billion global 2023.

Statistic 7

Transportation hubs (airports, etc.) 7.2% share, $910 million 2023.

Statistic 8

Residential end-users 5.4% , $680 million global 2023.

Statistic 9

Government facilities 6.1% share, $770 million worldwide 2023.

Statistic 10

Food service (restaurants) 4.8% , $610 million 2023 global.

Statistic 11

Healthcare in Europe consumed €4.2 billion janitorial supplies 2023, 35% share.

Statistic 12

US schools K-12 spent $2.1 billion on janitorial in 2023.

Statistic 13

Asia-Pacific offices 22% demand share, $2.8 billion 2023.

Statistic 14

Hotels in Middle East used 15% regional supplies, AED 480 million 2023.

Statistic 15

Factories in China manufacturing segment 28% , RMB 33 billion 2023.

Statistic 16

Retail malls in India INR 22 billion spend 2023.

Statistic 17

Airports globally $650 million janitorial 2023.

Statistic 18

Nursing homes US $1.8 billion 2023.

Statistic 19

Restaurants Europe €1.1 billion 2023.

Statistic 20

Public transit systems 3.9% global share, $495 million 2023.

Statistic 21

Gyms and fitness centers 2.2% , $280 million worldwide 2023.

Statistic 22

68% of global janitorial supplies buyers prioritize eco-friendly products in 2023 surveys.

Statistic 23

Adoption of antimicrobial coatings in supplies rose 22% YoY in 2023 globally.

Statistic 24

45% increase in demand for concentrated cleaning formulas to reduce plastic waste in 2023.

Statistic 25

Biodegradable wipes market grew 18.7% to $850 million in 2023.

Statistic 26

73% of US facilities switched to green certified janitorial products by 2023.

Statistic 27

Smart dispensers IoT integration up 31% in commercial use 2023.

Statistic 28

Waterless cleaning products sales surged 25.4% globally in 2023.

Statistic 29

Recycling rates for janitorial packaging reached 52% in Europe 2023.

Statistic 30

Plant-based disinfectants captured 12% market share in 2023.

Statistic 31

UV-C light sanitizers adoption 41% growth in healthcare 2023.

Statistic 32

Zero-waste janitorial programs implemented in 29% of large US firms 2023.

Statistic 33

Enzyme-based cleaners demand up 19.2% worldwide 2023.

Statistic 34

55% of suppliers reported sustainable sourcing certifications increase in 2023.

Statistic 35

Robotic cleaners market within janitorial grew 28% to $1.2 billion 2023.

Statistic 36

Hypochlorous acid generators sales rose 33% in 2023 for eco-disinfection.

Statistic 37

62% Asia-Pacific buyers prefer hypoallergenic supplies 2023 survey.

Statistic 38

Compostable trash bags penetration 21% in Europe 2023.

Statistic 39

AI-optimized inventory for janitorial reduced waste by 17% in 2023 pilots.

Statistic 40

Natural fragrance air fresheners 34% growth 2023.

Statistic 41

47% reduction target in plastic use met by top suppliers 2023.

Statistic 42

Contactless dispensers 76% adoption in high-traffic areas 2023.

Statistic 43

The global janitorial supplies market size was valued at USD 12.5 billion in 2022 and is expected to grow at a CAGR of 5.8% from 2023 to 2030, driven by increasing hygiene awareness post-COVID.

Statistic 44

In the US, the janitorial supplies industry generated $45.2 billion in revenue in 2023, marking a 4.2% increase from 2022 due to commercial cleaning demand.

Statistic 45

Europe's janitorial supplies market is projected to reach €18.7 billion by 2028, with a CAGR of 6.1% fueled by stringent sanitation regulations.

Statistic 46

Asia-Pacific janitorial supplies market grew by 7.3% YoY in 2023, reaching $8.9 billion, led by urbanization in China and India.

Statistic 47

The North American market for janitorial supplies expanded to $22.4 billion in 2023, with a forecasted CAGR of 5.2% through 2030.

Statistic 48

Global janitorial supplies market is anticipated to hit $20.1 billion by 2032, growing at 6.4% CAGR from 2024 base of $13.2 billion.

Statistic 49

US janitorial supplies wholesale revenue reached $48.7 billion in 2023, up 3.9% from prior year amid office reopenings.

Statistic 50

Latin America janitorial supplies market valued at $2.8 billion in 2023, projected CAGR 7.1% to $4.5 billion by 2030.

Statistic 51

Middle East & Africa janitorial supplies sector grew 5.5% in 2023 to $1.9 billion, driven by hospitality investments.

Statistic 52

Canadian janitorial supplies market size was CAD 3.2 billion in 2023, expected to grow at 4.8% CAGR to 2030.

Statistic 53

UK janitorial supplies industry revenue hit £4.1 billion in 2023, with 6.2% growth from green cleaning product adoption.

Statistic 54

Australian market for janitorial supplies reached AUD 2.5 billion in 2023, CAGR projected at 5.9% to 2029.

Statistic 55

Global B2B janitorial supplies e-commerce sales surged 12.4% in 2023 to $4.7 billion.

Statistic 56

India janitorial supplies market valued at INR 150 billion in FY2023, growing 8.2% YoY due to healthcare expansion.

Statistic 57

Brazil janitorial supplies sector at BRL 12.4 billion in 2023, forecasted 6.7% CAGR through 2031.

Statistic 58

Japan market size for janitorial supplies was JPY 850 billion in 2023, up 4.1% amid aging population needs.

Statistic 59

South Korea janitorial supplies revenue reached KRW 4.2 trillion in 2023, CAGR 5.3% expected.

Statistic 60

Germany janitorial supplies market €5.3 billion in 2023, growing 6.0% YoY on sustainability mandates.

Statistic 61

France sector valued at €3.8 billion in 2023, projected 5.7% CAGR to €6.1 billion by 2030.

Statistic 62

Italy janitorial supplies market hit €2.9 billion in 2023, up 4.9% from tourism recovery.

Statistic 63

China janitorial supplies industry RMB 120 billion in 2023, 7.8% growth driven by smart city projects.

Statistic 64

Mexico market size $1.2 billion USD in 2023, CAGR 6.4% forecasted amid manufacturing boom.

Statistic 65

South Africa janitorial supplies R25 billion in 2023, growing 5.1% on mining sector hygiene.

Statistic 66

Singapore market SGD 450 million in 2023, 6.8% CAGR expected from urban cleaning.

Statistic 67

UAE janitorial supplies AED 3.2 billion in 2023, up 7.2% due to expo events.

Statistic 68

Global market share of disinfectants in janitorial supplies rose to 28% in 2023, contributing $3.6 billion.

Statistic 69

US institutional supplies segment grew 5.5% to $15.8 billion in 2023.

Statistic 70

Worldwide paper towel demand in janitorial pushed market growth by 4.3% in 2023.

Statistic 71

Post-pandemic hygiene kits sales boosted global market by additional $1.2 billion in 2023.

Statistic 72

Eco-friendly janitorial supplies submarket expanded 9.2% to $2.4 billion globally in 2023.

Statistic 73

Cleaning chemicals held 42% of US janitorial supplies revenue at $20.6 billion in 2023.

Statistic 74

Global disinfectants segment market share 25.3% in 2023, valued at $3.2 billion.

Statistic 75

Paper towels accounted for 18% of janitorial supplies, $2.3 billion globally in 2023.

Statistic 76

Floor care products represented 22.1% market share, $2.8 billion in 2023 worldwide.

Statistic 77

Hand soaps and sanitizers 15.4% share, $1.95 billion global sales 2023.

Statistic 78

Trash liners and bags 12% of market, $1.5 billion in 2023 globally.

Statistic 79

Wipes category grew to 11.7% share, $1.48 billion worldwide 2023.

Statistic 80

Mops and brooms equipment 9.2% share, $1.16 billion in 2023.

Statistic 81

Toilet paper 8.5% market share, $1.07 billion global 2023.

Statistic 82

Glass cleaners 7.3% share, $920 million in 2023 worldwide.

Statistic 83

Laundry detergents for janitorial 6.1% , $770 million global 2023.

Statistic 84

Microfiber cloths 5.8% share, $730 million in 2023.

Statistic 85

Air fresheners 4.9% , $620 million worldwide 2023.

Statistic 86

Gloves and PPE 14.2% share in US, $7.1 billion 2023.

Statistic 87

Buckets and wringers 3.7% global share, $470 million 2023.

Statistic 88

Surface disinfectants sprays 10.5% Europe share, €1.1 billion 2023.

Statistic 89

Dispensers for soap/paper 4.2% , $530 million global.

Statistic 90

Degreasers 3.1% share, $390 million 2023 worldwide.

Statistic 91

Sponges and scrubbers 2.8% , $350 million global 2023.

Statistic 92

Odor neutralizers 2.4% share, $300 million in 2023.

Statistic 93

US janitorial supplies distributors reported 3.7% revenue growth to $52.1 billion in 2023.

Statistic 94

Online sales of janitorial supplies in Europe hit €2.1 billion in 2023, up 14.5% YoY.

Statistic 95

Top 10 US janitorial wholesalers generated $28.4 billion in 2023 sales, 58% market share.

Statistic 96

Asia-Pacific B2C janitorial product sales reached $3.2 billion in 2023, CAGR 8.1%.

Statistic 97

Canadian retail janitorial supplies revenue CAD 1.1 billion in 2023, up 4.6%.

Statistic 98

UK commercial cleaning supplies sales £1.8 billion in 2023, 5.9% growth.

Statistic 99

Australian wholesaler sales AUD 1.7 billion in 2023 for janitorial products.

Statistic 100

Global janitorial equipment sales $6.8 billion in 2023, 6.2% YoY increase.

Statistic 101

India institutional sales INR 85 billion in FY2023, driven by schools and hospitals.

Statistic 102

Brazil B2B janitorial revenue BRL 8.9 billion in 2023, up 5.4%.

Statistic 103

Japan retail janitorial sales JPY 420 billion in 2023, 3.8% growth.

Statistic 104

South Korea wholesale janitorial KRW 2.1 trillion in 2023.

Statistic 105

German e-commerce janitorial sales €1.2 billion in 2023, 12% rise.

Statistic 106

French hospitality sector janitorial spend €950 million in 2023.

Statistic 107

Italy office supplies janitorial revenue €750 million in 2023.

Statistic 108

China online janitorial platform sales RMB 45 billion in 2023.

Statistic 109

Mexico retail janitorial $450 million USD in 2023.

Statistic 110

South Africa commercial sales R12 billion in 2023.

Statistic 111

Singapore B2B sales SGD 280 million in 2023.

Statistic 112

UAE hospitality janitorial revenue AED 1.5 billion in 2023.

Statistic 113

Disinfectant wipes sales generated $2.1 billion globally in 2023, 7.5% growth.

Statistic 114

US paper products janitorial sales $9.3 billion in 2023.

Statistic 115

Europe floor care chemicals revenue €1.9 billion in 2023.

Statistic 116

Hand sanitizers contributed $1.8 billion to global janitorial sales in 2023.

Statistic 117

Trash bags segment sales $1.4 billion worldwide in 2023.

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From gleaming skyscrapers in Singapore to bustling factories in Brazil, the global janitorial supplies market, valued at a staggering $12.5 billion and climbing steadily, is experiencing a powerful and permanent transformation fueled by unprecedented hygiene awareness and a dynamic shift toward sustainability.

Key Takeaways

  • The global janitorial supplies market size was valued at USD 12.5 billion in 2022 and is expected to grow at a CAGR of 5.8% from 2023 to 2030, driven by increasing hygiene awareness post-COVID.
  • In the US, the janitorial supplies industry generated $45.2 billion in revenue in 2023, marking a 4.2% increase from 2022 due to commercial cleaning demand.
  • Europe's janitorial supplies market is projected to reach €18.7 billion by 2028, with a CAGR of 6.1% fueled by stringent sanitation regulations.
  • US janitorial supplies distributors reported 3.7% revenue growth to $52.1 billion in 2023.
  • Online sales of janitorial supplies in Europe hit €2.1 billion in 2023, up 14.5% YoY.
  • Top 10 US janitorial wholesalers generated $28.4 billion in 2023 sales, 58% market share.
  • Cleaning chemicals held 42% of US janitorial supplies revenue at $20.6 billion in 2023.
  • Global disinfectants segment market share 25.3% in 2023, valued at $3.2 billion.
  • Paper towels accounted for 18% of janitorial supplies, $2.3 billion globally in 2023.
  • US healthcare end-user segment consumed 32% of janitorial supplies, $15.2 billion in 2023.
  • Global hospitality industry janitorial spend $4.8 billion in 2023, 24% market share.
  • Educational institutions worldwide used 18.5% of supplies, $2.35 billion 2023.
  • 68% of global janitorial supplies buyers prioritize eco-friendly products in 2023 surveys.
  • Adoption of antimicrobial coatings in supplies rose 22% YoY in 2023 globally.
  • 45% increase in demand for concentrated cleaning formulas to reduce plastic waste in 2023.

The janitorial supplies market is expanding globally due to heightened hygiene demands and sustainability trends.

End-User Segments

  • US healthcare end-user segment consumed 32% of janitorial supplies, $15.2 billion in 2023.
  • Global hospitality industry janitorial spend $4.8 billion in 2023, 24% market share.
  • Educational institutions worldwide used 18.5% of supplies, $2.35 billion 2023.
  • Office and commercial spaces accounted for 28% global demand, $3.55 billion 2023.
  • Retail sector janitorial consumption 12.3% share, $1.56 billion worldwide 2023.
  • Manufacturing plants used 9.7% , $1.23 billion global 2023.
  • Transportation hubs (airports, etc.) 7.2% share, $910 million 2023.
  • Residential end-users 5.4% , $680 million global 2023.
  • Government facilities 6.1% share, $770 million worldwide 2023.
  • Food service (restaurants) 4.8% , $610 million 2023 global.
  • Healthcare in Europe consumed €4.2 billion janitorial supplies 2023, 35% share.
  • US schools K-12 spent $2.1 billion on janitorial in 2023.
  • Asia-Pacific offices 22% demand share, $2.8 billion 2023.
  • Hotels in Middle East used 15% regional supplies, AED 480 million 2023.
  • Factories in China manufacturing segment 28% , RMB 33 billion 2023.
  • Retail malls in India INR 22 billion spend 2023.
  • Airports globally $650 million janitorial 2023.
  • Nursing homes US $1.8 billion 2023.
  • Restaurants Europe €1.1 billion 2023.
  • Public transit systems 3.9% global share, $495 million 2023.
  • Gyms and fitness centers 2.2% , $280 million worldwide 2023.

End-User Segments Interpretation

It seems hospitals are winning the cleanliness race by a staggering margin, though hotels, schools, and offices are valiantly trying to mop up the competition.

Industry Trends and Sustainability

  • 68% of global janitorial supplies buyers prioritize eco-friendly products in 2023 surveys.
  • Adoption of antimicrobial coatings in supplies rose 22% YoY in 2023 globally.
  • 45% increase in demand for concentrated cleaning formulas to reduce plastic waste in 2023.
  • Biodegradable wipes market grew 18.7% to $850 million in 2023.
  • 73% of US facilities switched to green certified janitorial products by 2023.
  • Smart dispensers IoT integration up 31% in commercial use 2023.
  • Waterless cleaning products sales surged 25.4% globally in 2023.
  • Recycling rates for janitorial packaging reached 52% in Europe 2023.
  • Plant-based disinfectants captured 12% market share in 2023.
  • UV-C light sanitizers adoption 41% growth in healthcare 2023.
  • Zero-waste janitorial programs implemented in 29% of large US firms 2023.
  • Enzyme-based cleaners demand up 19.2% worldwide 2023.
  • 55% of suppliers reported sustainable sourcing certifications increase in 2023.
  • Robotic cleaners market within janitorial grew 28% to $1.2 billion 2023.
  • Hypochlorous acid generators sales rose 33% in 2023 for eco-disinfection.
  • 62% Asia-Pacific buyers prefer hypoallergenic supplies 2023 survey.
  • Compostable trash bags penetration 21% in Europe 2023.
  • AI-optimized inventory for janitorial reduced waste by 17% in 2023 pilots.
  • Natural fragrance air fresheners 34% growth 2023.
  • 47% reduction target in plastic use met by top suppliers 2023.
  • Contactless dispensers 76% adoption in high-traffic areas 2023.

Industry Trends and Sustainability Interpretation

The numbers don't lie: the janitorial aisle has gone from just cleaning up messes to ethically saving the planet, one smart, concentrated, plant-based, and likely robot-dispensed swipe at a time.

Market Size and Growth

  • The global janitorial supplies market size was valued at USD 12.5 billion in 2022 and is expected to grow at a CAGR of 5.8% from 2023 to 2030, driven by increasing hygiene awareness post-COVID.
  • In the US, the janitorial supplies industry generated $45.2 billion in revenue in 2023, marking a 4.2% increase from 2022 due to commercial cleaning demand.
  • Europe's janitorial supplies market is projected to reach €18.7 billion by 2028, with a CAGR of 6.1% fueled by stringent sanitation regulations.
  • Asia-Pacific janitorial supplies market grew by 7.3% YoY in 2023, reaching $8.9 billion, led by urbanization in China and India.
  • The North American market for janitorial supplies expanded to $22.4 billion in 2023, with a forecasted CAGR of 5.2% through 2030.
  • Global janitorial supplies market is anticipated to hit $20.1 billion by 2032, growing at 6.4% CAGR from 2024 base of $13.2 billion.
  • US janitorial supplies wholesale revenue reached $48.7 billion in 2023, up 3.9% from prior year amid office reopenings.
  • Latin America janitorial supplies market valued at $2.8 billion in 2023, projected CAGR 7.1% to $4.5 billion by 2030.
  • Middle East & Africa janitorial supplies sector grew 5.5% in 2023 to $1.9 billion, driven by hospitality investments.
  • Canadian janitorial supplies market size was CAD 3.2 billion in 2023, expected to grow at 4.8% CAGR to 2030.
  • UK janitorial supplies industry revenue hit £4.1 billion in 2023, with 6.2% growth from green cleaning product adoption.
  • Australian market for janitorial supplies reached AUD 2.5 billion in 2023, CAGR projected at 5.9% to 2029.
  • Global B2B janitorial supplies e-commerce sales surged 12.4% in 2023 to $4.7 billion.
  • India janitorial supplies market valued at INR 150 billion in FY2023, growing 8.2% YoY due to healthcare expansion.
  • Brazil janitorial supplies sector at BRL 12.4 billion in 2023, forecasted 6.7% CAGR through 2031.
  • Japan market size for janitorial supplies was JPY 850 billion in 2023, up 4.1% amid aging population needs.
  • South Korea janitorial supplies revenue reached KRW 4.2 trillion in 2023, CAGR 5.3% expected.
  • Germany janitorial supplies market €5.3 billion in 2023, growing 6.0% YoY on sustainability mandates.
  • France sector valued at €3.8 billion in 2023, projected 5.7% CAGR to €6.1 billion by 2030.
  • Italy janitorial supplies market hit €2.9 billion in 2023, up 4.9% from tourism recovery.
  • China janitorial supplies industry RMB 120 billion in 2023, 7.8% growth driven by smart city projects.
  • Mexico market size $1.2 billion USD in 2023, CAGR 6.4% forecasted amid manufacturing boom.
  • South Africa janitorial supplies R25 billion in 2023, growing 5.1% on mining sector hygiene.
  • Singapore market SGD 450 million in 2023, 6.8% CAGR expected from urban cleaning.
  • UAE janitorial supplies AED 3.2 billion in 2023, up 7.2% due to expo events.
  • Global market share of disinfectants in janitorial supplies rose to 28% in 2023, contributing $3.6 billion.
  • US institutional supplies segment grew 5.5% to $15.8 billion in 2023.
  • Worldwide paper towel demand in janitorial pushed market growth by 4.3% in 2023.
  • Post-pandemic hygiene kits sales boosted global market by additional $1.2 billion in 2023.
  • Eco-friendly janitorial supplies submarket expanded 9.2% to $2.4 billion globally in 2023.

Market Size and Growth Interpretation

It seems the world has collectively decided it's no longer enough to just tidy up, as global janitorial markets are scrubbing their way to record growth, fueled by our newfound and near-religious devotion to hygiene.

Product Category Breakdown

  • Cleaning chemicals held 42% of US janitorial supplies revenue at $20.6 billion in 2023.
  • Global disinfectants segment market share 25.3% in 2023, valued at $3.2 billion.
  • Paper towels accounted for 18% of janitorial supplies, $2.3 billion globally in 2023.
  • Floor care products represented 22.1% market share, $2.8 billion in 2023 worldwide.
  • Hand soaps and sanitizers 15.4% share, $1.95 billion global sales 2023.
  • Trash liners and bags 12% of market, $1.5 billion in 2023 globally.
  • Wipes category grew to 11.7% share, $1.48 billion worldwide 2023.
  • Mops and brooms equipment 9.2% share, $1.16 billion in 2023.
  • Toilet paper 8.5% market share, $1.07 billion global 2023.
  • Glass cleaners 7.3% share, $920 million in 2023 worldwide.
  • Laundry detergents for janitorial 6.1% , $770 million global 2023.
  • Microfiber cloths 5.8% share, $730 million in 2023.
  • Air fresheners 4.9% , $620 million worldwide 2023.
  • Gloves and PPE 14.2% share in US, $7.1 billion 2023.
  • Buckets and wringers 3.7% global share, $470 million 2023.
  • Surface disinfectants sprays 10.5% Europe share, €1.1 billion 2023.
  • Dispensers for soap/paper 4.2% , $530 million global.
  • Degreasers 3.1% share, $390 million 2023 worldwide.
  • Sponges and scrubbers 2.8% , $350 million global 2023.
  • Odor neutralizers 2.4% share, $300 million in 2023.

Product Category Breakdown Interpretation

It seems the world is so obsessed with staying clean that we've turned grime into a golden empire, where chemicals reign supreme and even a humble paper towel is a billion-dollar business.

Revenue and Sales Statistics

  • US janitorial supplies distributors reported 3.7% revenue growth to $52.1 billion in 2023.
  • Online sales of janitorial supplies in Europe hit €2.1 billion in 2023, up 14.5% YoY.
  • Top 10 US janitorial wholesalers generated $28.4 billion in 2023 sales, 58% market share.
  • Asia-Pacific B2C janitorial product sales reached $3.2 billion in 2023, CAGR 8.1%.
  • Canadian retail janitorial supplies revenue CAD 1.1 billion in 2023, up 4.6%.
  • UK commercial cleaning supplies sales £1.8 billion in 2023, 5.9% growth.
  • Australian wholesaler sales AUD 1.7 billion in 2023 for janitorial products.
  • Global janitorial equipment sales $6.8 billion in 2023, 6.2% YoY increase.
  • India institutional sales INR 85 billion in FY2023, driven by schools and hospitals.
  • Brazil B2B janitorial revenue BRL 8.9 billion in 2023, up 5.4%.
  • Japan retail janitorial sales JPY 420 billion in 2023, 3.8% growth.
  • South Korea wholesale janitorial KRW 2.1 trillion in 2023.
  • German e-commerce janitorial sales €1.2 billion in 2023, 12% rise.
  • French hospitality sector janitorial spend €950 million in 2023.
  • Italy office supplies janitorial revenue €750 million in 2023.
  • China online janitorial platform sales RMB 45 billion in 2023.
  • Mexico retail janitorial $450 million USD in 2023.
  • South Africa commercial sales R12 billion in 2023.
  • Singapore B2B sales SGD 280 million in 2023.
  • UAE hospitality janitorial revenue AED 1.5 billion in 2023.
  • Disinfectant wipes sales generated $2.1 billion globally in 2023, 7.5% growth.
  • US paper products janitorial sales $9.3 billion in 2023.
  • Europe floor care chemicals revenue €1.9 billion in 2023.
  • Hand sanitizers contributed $1.8 billion to global janitorial sales in 2023.
  • Trash bags segment sales $1.4 billion worldwide in 2023.

Revenue and Sales Statistics Interpretation

The global janitorial supplies market is briskly scrubbing its way to steady growth, proving that cleanliness isn't just next to godliness—it's a multi-billion dollar business.