Italy's hotel sector recorded 436.5 million overnight stays in 2023, a 12.5% increase from the previous year. The industry's total revenue reached €193 billion, representing over 10% of the national GDP.
Key Takeaways
- In 2023, Italy's hotel sector recorded 436.5 million overnight stays, marking a 12.5% increase from 2022
- Italy's hospitality sector employed 1.3 million people in 2023, 6.8% of total workforce
- Italy's restaurants numbered 380,000 in 2023, generating €85 billion turnover
- Italy's hospitality industry generated €193 billion in total revenue in 2023, representing 10.2% of national GDP
- Italy welcomed 134 million international tourist arrivals in 2023, a 15% increase from 2019 levels
Italy’s hospitality sector is steadily growing, driven by rising tourism demand and stronger guest spending.
Related reading
01 · Category
Accommodation28 stats
01
In 2023, Italy's hotel sector recorded 436.5 million overnight stays, marking a 12.5% increase from 2022
02
The average occupancy rate in Italian hotels reached 64.2% in 2023, up from 57.8% in 2022
03
Italy had 33,400 hotels in operation in 2023, providing 1.2 million beds
04
Luxury hotels (5-star) in Italy saw a 15% rise in room rates in 2023, averaging €450 per night
05
Short-term rentals like Airbnb in Italy hosted 25 million guest nights in 2023
06
Agritourism establishments in Italy numbered 24,000 in 2023, with 1.1 million beds offered
07
Campgrounds in Italy provided 400,000 pitches in 2023, attracting 12 million visitors
08
Youth hostels in Italy totaled 150 facilities with 15,000 beds in 2023
09
Hotel investments in Italy reached €2.5 billion in 2023, focused on Milan and Rome
10
Sustainability certifications in Italian hotels rose to 25% in 2023 from 18% in 2022
11
In 2023, Italy's 4-star hotels accounted for 42% of total room supply with 250,000 rooms
12
Bed and breakfasts in Italy grew to 45,000 units offering 180,000 beds in 2023
13
Resort hotels in coastal areas had 75% occupancy in peak season 2023
14
Historic hotels (under cultural heritage) numbered 500 in Italy 2023
15
Hotel room supply in Tuscany reached 120,000 in 2023
16
Eco-hotels in Italy increased to 3,500 properties in 2023
17
Average hotel room size in Italy was 22 sqm in 2023
18
Spa hotels comprised 15% of total hotels in Italy 2023
19
City hotels in Rome had ADR of €210 in 2023
20
3-star hotels in Italy: 8,200 properties with 200,000 rooms in 2023
21
Vacation rentals managed professionally: 50,000 units 2023
22
Mountain hotels occupancy: 55% annual average 2023
23
Palace hotels in historic centers: 1,200 in 2023
24
Room occupancy in Sardinia hotels: 68% in 2023
25
Pet-friendly hotels: 60% of total in Italy 2023
26
Conference hotels: 2,000 venues hosting 5 million delegates 2023
27
Budget hotels (1-2 star): 12,000 with 300,000 beds 2023
28
Thermal hotels: 350 facilities in 2023
Interpretation
Accommodation Interpretation
Accommodation in Italy is clearly gaining momentum in 2023, with hotel overnight stays rising to 436.5 million and occupancy climbing to 64.2%, supported by a growing capacity of 33,400 hotels and 1.2 million beds.
02 · Category
Employment30 stats
01
Italy's hospitality sector employed 1.3 million people in 2023, 6.8% of total workforce
02
Hotels provided 450,000 direct jobs in Italy in 2023
03
Restaurants and bars employed 1.6 million in hospitality in 2023
04
Female employment in Italian hospitality was 45% in 2023
05
Youth under 30 made up 28% of hospitality workforce in Italy 2023
06
Average salary in Italian hotels was €1,550 monthly in 2023
07
Seasonal jobs in hospitality peaked at 800,000 in summer 2023
08
Training programs for hospitality workers reached 50,000 participants in 2023
09
Turnover rate in Italian hotels was 22% in 2023
10
Foreign workers comprised 15% of hospitality staff in 2023
11
Hospitality jobs growth: +5.2% or 65,000 new positions in 2023
12
Restaurants hired 120,000 new staff in 2023
13
Hotel managers average age: 48 years in 2023
14
Part-time employment in hospitality: 32% in 2023
15
Digital skills gap affected 40% of hospitality workers 2023
16
Union membership in sector: 28% of workforce 2023
17
Apprenticeships in hospitality: 35,000 contracts in 2023
18
Gender pay gap in hotels: 12% lower for women in 2023
19
Remote work adoption in hospitality admin: 8% in 2023
20
Staff shortages reported by 65% of hotels in 2023
21
Chef employment in F&B: 250,000 professionals 2023
22
Waitstaff jobs: 600,000 in 2023
23
Sommelier certifications: 25,000 active in hospitality 2023
24
Housekeeping staff: 180,000 in hotels 2023
25
Receptionists turnover: 25% in 2023
26
Diversity training coverage: 35% of firms 2023
27
Overtime hours in peak season: average 200 per worker 2023
28
Certification programs completed: 40,000 in 2023
29
Age 50+ workers: 22% of workforce 2023
30
Barista jobs: 300,000 nationwide 2023
Interpretation
Employment Interpretation
In Italy’s hospitality employment landscape, 1.3 million people worked in 2023, with hotels employing 450,000 directly, while the workforce was notably diverse with 45% female representation and 28% under 30.
03 · Category
F&b27 stats
01
Italy's restaurants numbered 380,000 in 2023, generating €85 billion turnover
02
Pizzerias in Italy totaled 120,000 outlets in 2023
03
Average spend per tourist on food in Italy was €45 daily in 2023
04
Michelin-starred restaurants in Italy: 395 in 2023
05
Wine tourism generated €2.5 billion in F&B revenue in 2023
06
Cafes and bars in Italy: 150,000 establishments serving 10 billion coffees yearly in 2023
07
Agriturismo restaurants offered meals to 8 million guests in 2023
08
Delivery and takeaway sales in Italian F&B rose 25% to €12 billion in 2023
09
Organic food consumption in hospitality increased 18% in 2023
10
Fine dining restaurants: 15,000 in Italy with €20 billion turnover 2023
11
Street food vendors contributed €5 billion to F&B in 2023
12
Average restaurant bill per person: €35 in 2023
13
Gelaterias: 40,000 outlets selling 9 billion gelati in 2023
14
Craft beer pubs grew to 2,500 in Italy 2023
15
Vegan/vegetarian options in 70% of restaurants 2023
16
Hotel restaurants revenue: €10 billion in 2023
17
Export of Italian food products for hospitality: €50 billion 2023
18
Waste reduction initiatives in F&B: 40% adoption rate 2023
19
Fast casual chains: 5,000 outlets €15 billion sales 2023
20
Pasta consumption in restaurants: 4 kg per capita 2023
21
Cocktail bar revenues: €4 billion 2023
22
Bakery-pasticceria integration in hotels: 80% 2023
23
Seafood F&B spend: €12 billion 2023
24
Local sourcing in restaurants: 75% ingredients 2023
25
Food festivals impact: €1.5 billion F&B revenue 2023
26
Allergen-free menus: 60% availability 2023
27
Coffee shop chains growth: 15% to 3,200 outlets 2023
Interpretation
F&b Interpretation
Italy’s F&B scene is broad and thriving in 2023 with 380,000 restaurants and 120,000 pizzerias, and it is further amplified by strong beverage and tourism spending such as €2.5 billion from wine tourism and 10 billion coffees served by 150,000 cafes and bars.
More related reading
04 · Category
Revenue29 stats
01
Italy's hospitality industry generated €193 billion in total revenue in 2023, representing 10.2% of national GDP
02
Hotel revenues in Italy increased by 18.7% to €18.4 billion in 2023
03
Tourism exports from Italy amounted to €52 billion in 2023
04
Food and beverage sales in Italian hospitality hit €45 billion in 2023
05
Average daily rate (ADR) for hotels in Italy was €142 in 2023, up 11% YoY
06
Revenue per available room (RevPAR) in Italian hotels reached €91 in 2023
07
Rome's hospitality revenue surged 22% to €4.2 billion in 2023
08
Venice hotel revenues totaled €1.8 billion in 2023 despite overtourism issues
09
Southern Italy's hospitality revenue grew 14% to €12 billion in 2023
10
Online travel agency bookings contributed €15 billion to Italy's hospitality in 2023
11
Tourism GDP contribution in Italy was €189 billion in 2023
12
Total T&E spending (travel & entertainment) in Italy hit €110 billion in 2023
13
Extra-hotel accommodations revenue grew 20% to €8 billion in 2023
14
Bar and cafe revenues totaled €40 billion in hospitality sector 2023
15
RevPAR in 5-star hotels Italy averaged €280 in 2023
16
Sicily hospitality revenue reached €10 billion in 2023, up 16%
17
Corporate travel spending on Italian hospitality: €6.5 billion 2023
18
Wedding tourism generated €3 billion in revenue for hospitality 2023
19
Cruise passenger spending on land hospitality: €1.2 billion 2023
20
Digital bookings accounted for 65% of hotel revenue in Italy 2023
21
GDP from domestic tourism: €140 billion in 2023
22
Inbound tourism revenue: €53 billion in 2023
23
Campground revenues: €3.5 billion 2023
24
Agritourism revenue: €2.8 billion in 2023
25
5-star RevPAR: €320 in Milan 2023
26
Trentino-Alto Adige hospitality revenue: €5 billion 2023
27
MICE sector revenue: €4.5 billion for hospitality 2023
28
Leisure travel 75% of total revenue in 2023
29
Loyalty program redemptions: €1 billion value 2023
Interpretation
Revenue Interpretation
In 2023 Italy’s hospitality revenue totaled €193 billion, with hotel earnings up 18.7% to €18.4 billion as ADR climbed to €142 and RevPAR reached €91, signaling broad-based strength across the revenue streams.
05 · Category
Tourists29 stats
01
Italy welcomed 134 million international tourist arrivals in 2023, a 15% increase from 2019 levels
02
Domestic tourists in Italy numbered 215 million in 2023, accounting for 62% of total stays
03
Top source market: Germany with 14.5 million arrivals to Italy in 2023
04
US tourists to Italy reached 6.8 million in 2023, up 20% YoY
05
Average length of stay in Italian hotels was 3.2 nights in 2023
06
48% of tourists to Italy visited cultural sites in 2023
07
Summer season (June-Aug) saw 42% of total tourist arrivals in Italy 2023
08
Milan hosted 11 million tourists in 2023, driven by events
09
Florence welcomed 10.2 million overnight stays in 2023
10
Overtourism in Venice led to 30 million day-trippers in 2023
11
France sent 13 million tourists to Italy in 2023
12
UK market: 5.9 million visitors to Italy 2023, up 12%
13
Chinese tourists recovered to 1.2 million arrivals in Italy 2023
14
35% of tourists chose Italy for gastronomy in 2023 survey
15
Shoulder season stays increased 25% in 2023
16
Naples attracted 7.5 million tourists in 2023
17
Lake Garda region: 25 million overnight stays 2023
18
Sustainable tourism preference: 55% of visitors in 2023
19
Repeat visitors to Italy: 42% in 2023
20
Business travelers: 18 million stays in 2023
21
Netherlands tourists: 4.2 million to Italy 2023
22
Spain: 3.8 million visitors 2023
23
India outbound to Italy: 450,000 in 2023
24
Beach tourism: 30% of total stays 2023
25
Bologna tourists: 4.5 million overnight stays 2023
26
Amalfi Coast: 5 million visitors 2023
27
Family travel: 28% of market 2023
28
Adventure tourism growth: 22% in 2023
29
Solo travelers: 15% increase to 12 million 2023
Interpretation
Tourists Interpretation
In the Tourists segment, Italy saw 134 million international arrivals in 2023, up 15% from 2019, with an average stay of 3.2 nights and nearly half of visitors, 48%, seeking cultural sites.
report visual · Breakdown
Italy hospitality is growing—occupancy and overnight stays up
In 2023, Italy’s hotel sector expanded with higher overnight stays and stronger average occupancy, signaling improved demand across the hospitality industry.
25%
Sustainability certifications in Italian hotels rose to 25% in 2023 from 18% in 2022
75%
Resort hotels in coastal areas had 75% occupancy in peak season 2023
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Alexander Schmidt. (2026, February 13). Italy Hospitality Industry Statistics. Gitnux. https://gitnux.org/italy-hospitality-industry-statistics
MLA
Alexander Schmidt. "Italy Hospitality Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/italy-hospitality-industry-statistics.
Chicago
Alexander Schmidt. 2026. "Italy Hospitality Industry Statistics." Gitnux. https://gitnux.org/italy-hospitality-industry-statistics.
Sources & references
74 datasets cited across this report · attribution is report-level