Gitnux/Report 2026

Italy Tourism Industry Statistics

Italian tourism is still booming as Travel and Tourism supported 5.6 million jobs and accommodation occupancy hit 78.4% in July 2023, yet demand is shifting sharply as domestic visitors make up 58% of overnight stays and a growing share prefers online booking. See how RevPAR reached EUR 75 in 2023 alongside 9.2% more overnights than the year before, while digital and sustainability moves are scaling from 2FA for 58% of small tourism firms to biodiversity-sensitive initiatives across 1.4 million hectares.
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Italy Tourism Industry Statistics
David KowalskiWritten by David Kowalski·Edited by Emilia Santos·Fact-checked by Katherine Brennan
Last verified Jun 25, 2026
Verified via a 4-step process
01Source

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

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Next review Dec 2026
Italy's tourism industry employed 5.6 million people in 2023. The same year, overnights in hotel and similar accommodation reached 457.4 million, a 9.2 percent increase.

Key Takeaways

  • 5.6 million people employed in Travel & Tourism in Italy in 2023
  • Italy’s accommodation occupancy rate reached 78.4% in July 2023
  • Italy hosted 457.4 million nights in 2023 (hotel and similar accommodation, total stays)
  • Overnights in Italy increased by 9.2% in 2023 compared with 2022
  • 61% of Italian travelers used online booking channels for accommodation in 2023
  • 3.1% of Italy’s tourism enterprises reported using AI-enabled customer service tools in 2024
  • 11.3% year-on-year growth in Italy’s domestic short-stay demand in summer 2024
  • Italy implemented 2FA adoption for 58% of small tourism businesses by 2024
  • Italy’s adoption of cloud services by enterprises reached 26% in 2024
  • Italy had 14.0 million internet users purchasing online in 2023 (share of individuals)
  • Airfares to and from Italy increased 8.1% year-on-year in 2023
  • Consumer prices for package holidays in Italy rose 9.4% in 2023
  • Italy’s RevPAR reached EUR 75 in 2023 (upper-midscale chain hotels)
  • Italy’s biodiversity-sensitive tourism initiatives covered 1.4 million hectares in 2022
  • Tourism contributed 13% to Italy’s total final energy consumption in 2022 (direct + indirect)

Italy’s tourism rebounded in 2023 with 457.4 million nights, strong occupancy, and growing demand plus jobs.

Related reading

01 · Category

Market Size1 stats

01
5.6 million people employed in Travel & Tourism in Italy in 2023
Interpretation

Market Size Interpretation

In 2023, Italy’s travel and tourism market size was reflected by 5.6 million people employed in the sector, underscoring the industry’s broad workforce footprint and scale.

02 · Category

Capacity & Demand4 stats

01
Italy’s accommodation occupancy rate reached 78.4% in July 2023
02
Italy hosted 457.4 million nights in 2023 (hotel and similar accommodation, total stays)
03
Overnights in Italy increased by 9.2% in 2023 compared with 2022
04
Domestic tourism accounted for 58% of all overnight stays in Italy in 2023
Interpretation

Capacity & Demand Interpretation

In 2023, Italy’s capacity and demand held strong as occupancy reached 78.4% in July and total nights climbed to 457.4 million, with overnights rising 9.2% year over year and domestic tourism driving 58% of stays.

04 · Category

Digital & Payments3 stats

01
Italy implemented 2FA adoption for 58% of small tourism businesses by 2024
02
Italy’s adoption of cloud services by enterprises reached 26% in 2024
03
Italy had 14.0 million internet users purchasing online in 2023 (share of individuals)
Interpretation

Digital & Payments Interpretation

By 2024, 58% of small tourism businesses in Italy had adopted 2FA and 26% of enterprises were using cloud services, while 14.0 million people were already shopping online in 2023, signaling that digital and payments security plus infrastructure are steadily strengthening alongside consumer e-commerce demand.

05 · Category

Pricing & Cost4 stats

01
Airfares to and from Italy increased 8.1% year-on-year in 2023
02
Consumer prices for package holidays in Italy rose 9.4% in 2023
03
Italy’s RevPAR reached EUR 75 in 2023 (upper-midscale chain hotels)
04
Italy’s food inflation for restaurants increased by 10.2% in 2023
Interpretation

Pricing & Cost Interpretation

In 2023, pricing pressure across Italy’s tourism economy was clear as airfares rose 8.1% year on year and restaurant food inflation jumped 10.2%, while package holiday prices climbed 9.4%, pointing to consistently higher costs that likely helped lift RevPAR to EUR 75 in upper-midscale hotels.

More related reading

06 · Category

Sustainability & Impacts2 stats

01
Italy’s biodiversity-sensitive tourism initiatives covered 1.4 million hectares in 2022
02
Tourism contributed 13% to Italy’s total final energy consumption in 2022 (direct + indirect)
Interpretation

Sustainability & Impacts Interpretation

In 2022, Italy’s biodiversity-sensitive tourism initiatives reached 1.4 million hectares, while tourism also accounted for 13% of the country’s total final energy consumption, underscoring how sustainability efforts must balance protecting natural assets with reducing tourism’s energy footprint.

07 · Category

Performance Metrics2 stats

01
2023 Italy hotel sector recorded 1.9% real growth in labour productivity (output per employed person) vs 2022
02
EUR 75.0 RevPAR in 2023 (upper-midscale chain hotels)
Interpretation

Performance Metrics Interpretation

In Italy’s hotel performance metrics, labour productivity rose 1.9% in 2023 versus 2022 while RevPAR reached EUR 75.0 in upper-midscale chain hotels, signaling improving efficiency alongside solid revenue per available room.

08 · Category

Revenue & Spending1 stats

01
EUR 19.4 billion international passenger transport receipts in 2023 for Italy (travel-related transportation services export receipts)
Interpretation

Revenue & Spending Interpretation

In 2023, Italy earned EUR 19.4 billion from international passenger transport receipts, underscoring that travel related transportation services are a major revenue driver within the tourism spending side of the industry.

09 · Category

Visitor Volumes1 stats

01
Rome (FCO and CIA combined) welcomed 42.1 million passengers in 2023 (total passengers)
Interpretation

Visitor Volumes Interpretation

In the visitor volumes category, Rome’s combined FCO and CIA airports welcomed 42.1 million passengers in 2023, underscoring just how strongly demand concentrates on major gateway cities in Italy.
Reference

Cite This Report

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APA
David Kowalski. (2026, February 13). Italy Tourism Industry Statistics. Gitnux. https://gitnux.org/italy-tourism-industry-statistics
MLA
David Kowalski. "Italy Tourism Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/italy-tourism-industry-statistics.
Chicago
David Kowalski. 2026. "Italy Tourism Industry Statistics." Gitnux. https://gitnux.org/italy-tourism-industry-statistics.

Sources & references

22 datasets cited across this report · attribution is report-level

wttc.orgec.europa.euphocuswright.comstr.comwhc.unesco.orgiucn.orgiea.orgoecd.orgstats.oecd.orgadr.it

+12 additional datasets cited (not shown individually)