Italy’s wine market is still defined by scale, but 2022 delivers sharp contrasts between what Italians drink at home and what the world buys. Domestic consumption slipped to 23.5 million hl while sparkling demand climbed to 650 million bottles, pushing exports to €7.8 billion. The figures also trace where value is created, from grape hectares and yields to the jobs and GDP impact behind Italy’s biggest varieties.
Key Takeaways
- In 2022, Italy's domestic wine consumption was 23.5 million hl, down 2% from 2021
- Per capita wine consumption in Italy averaged 34.5 liters in 2022, highest among large producers
- Italian sparkling wine consumption grew to 650 million bottles in 2022, led by Prosecco
- Wine industry contributed €14.5 billion to Italy's GDP in 2022, 0.8% of national total
- Exports generated €7.8 billion in revenue for Italy's wine sector in 2022
- Wine industry employed 1.25 million people directly and indirectly in 2022, 5% of agri-food jobs
- In 2022, Italy exported 21.9 million hl of wine, valued at €7.8 billion, marking a 10% volume increase from 2021
- The United States was Italy's top wine export market in 2022 with €1.95 billion in value and 6.8 million hl volume
- Germany imported 2.2 million hl of Italian wine in 2022 worth €1.45 billion, primarily bulk and bottled still wines
- Italy has over 500,000 hectares planted to Sangiovese, the most widespread grape variety covering 22% of vineyards
- Prosecco grapes (Glera) occupy 50,000 hectares mainly in Veneto and Friuli, producing 670 million bottles annually
- Nebbiolo covers 4,200 hectares in Piedmont for Barolo and Barbaresco DOCGs
- In 2022, Italy produced 44.4 million hectoliters of wine, making it the second-largest producer globally after France
- Italy's vineyard surface area stood at 702,000 hectares in 2022, down 1.4% from the previous year
- The average wine yield per hectare in Italy was 63.2 hectoliters in 2022, varying significantly by region with Emilia-Romagna leading at 90 hl/ha
In 2022 Italy’s wine market saw steady exports and booming Prosecco as consumption dipped slightly.
Related reading
01 · Category
Consumption And Sales29 stats
01
In 2022, Italy's domestic wine consumption was 23.5 million hl, down 2% from 2021
02
Per capita wine consumption in Italy averaged 34.5 liters in 2022, highest among large producers
03
Italian sparkling wine consumption grew to 650 million bottles in 2022, led by Prosecco
04
Off-trade wine sales in Italy reached €4.2 billion in 2022, up 5% volume
05
On-trade consumption accounted for 35% of total wine sales in Italy in 2022 at 8.2 million hl
06
Prosecco sales in Italy hit 250 million bottles in 2022, 38% of sparkling market
07
Red wine consumption declined to 45% of total in 2022 from 50% in 2020
08
Organic wine sales in Italy grew 12% to €450 million in 2022
09
Wine consumption in the 18-34 age group dropped 15% in 2022 to 12 liters per capita
10
Supermarket wine sales volume increased 7% to 1.2 billion liters in 2022
11
Premium wine segment (>€10/bottle) sales rose 18% in value to €1.8 billion in 2022
12
Lambrusco consumption reached 120 million bottles in 2022 in domestic market
13
Chianti sales domestically were 80 million bottles in 2022
14
Wine by the glass sales in bars grew 10% to 2.5 million hl in 2022 post-COVID
15
Female wine consumption per capita reached 28 liters in 2022, up from 25 in 2020
16
Natural wine sales surged 25% to €120 million in Italy in 2022
17
E-commerce wine sales hit €350 million in 2022, 8% of total off-trade
18
Regional consumption leader Veneto drank 4.5 million hl in 2022
19
Tuscany's domestic sales totaled 1.8 million hl, with 60% local wines
20
Sicily consumption was 1.2 million hl in 2022, growing 5%
21
Piedmont wine consumption reached 2.1 million hl domestically in 2022
22
Puglia's local consumption hit 3.2 million hl in 2022
23
Emilia-Romagna consumed 3.8 million hl, led by sparkling Lambrusco
24
Lombardia's wine market was 2.9 million hl in 2022
25
Friuli consumed 0.9 million hl, high per capita at 45 liters
26
Abruzzo sales domestically 1.1 million hl in 2022
27
Campania consumption grew to 1.4 million hl in 2022
28
Marche wine consumption 0.7 million hl, Verdicchio 40%
29
Trentino-Alto Adige per capita 50 liters, total 1.0 million hl in 2022
Interpretation
Consumption And Sales Interpretation
In the consumption and sales picture for 2022, Italy saw domestic wine consumption fall to 23.5 million hl while sparkling demand surged to 650 million bottles, with Prosecco driving 250 million of them and off-trade wine sales reaching €4.2 billion.
02 · Category
Economic And Employment26 stats
01
Wine industry contributed €14.5 billion to Italy's GDP in 2022, 0.8% of national total
02
Exports generated €7.8 billion in revenue for Italy's wine sector in 2022
03
Wine industry employed 1.25 million people directly and indirectly in 2022, 5% of agri-food jobs
04
Average export price per liter of Italian wine was €3.56 in 2022, up 4% from 2021
05
Wine tourism generated €2.6 billion in 2022, with 12 million visitors to vineyards
06
Investment in wine sector R&D reached €250 million in 2022, 1.7% of turnover
07
Bottling industry turnover from wine was €5.1 billion in 2022, employing 45,000
08
Tax revenues from wine production and sales totaled €3.2 billion in 2022
09
Veneto wine sector GDP contribution was €4.2 billion in 2022, 10% regional agri
10
Piedmont's wine economy valued at €3.8 billion in 2022, 15% of regional exports
11
Tuscany wine industry turnover €2.9 billion, employing 120,000 in 2022
12
Sicily's wine sector generated €1.1 billion GDP impact in 2022
13
Emilia-Romagna wine exports €1.5 billion, total economic value €2.7 billion in 2022
14
Lombardia Franciacorta economic output €850 million in 2022
15
Puglia wine industry turnover €1.8 billion, 250,000 jobs in 2022
16
Friuli wine sector contributed €650 million to GDP, exports €400 million in 2022
17
Abruzzo wine economy €750 million turnover in 2022
18
Campania wine sales generated €900 million, 80,000 employed in 2022
19
Marche Verdicchio economic impact €400 million in 2022
20
Trentino wine exports €550 million, total value €1.2 billion in 2022
21
Umbria Sagrantino sector €250 million GDP in 2022
22
Basilicata Aglianico economy €350 million, 20,000 jobs in 2022
23
Calabria Cirò wine turnover €200 million in 2022
24
Sardegna Cannonau economic value €300 million, tourism boost €150 million in 2022
25
Wine cooperatives generated €6.5 billion turnover, representing 60% production in 2022
26
Private estates turnover €8.2 billion in 2022, average revenue €2.1 million per firm
Interpretation
Economic And Employment Interpretation
In 2022, Italy’s wine sector strengthened the economic and employment picture with €14.5 billion in GDP contribution while supporting 1.25 million direct and indirect jobs, and export revenues of €7.8 billion underline how trade remains a key driver of both income and work.
03 · Category
Exports And Markets23 stats
01
In 2022, Italy exported 21.9 million hl of wine, valued at €7.8 billion, marking a 10% volume increase from 2021
02
The United States was Italy's top wine export market in 2022 with €1.95 billion in value and 6.8 million hl volume
03
Germany imported 2.2 million hl of Italian wine in 2022 worth €1.45 billion, primarily bulk and bottled still wines
04
UK wine imports from Italy reached €950 million in 2022, with Prosecco accounting for 40% of volume
05
In 2022, Italy exported 368 million bottles of Prosecco to over 80 countries
06
China imported €220 million worth of Italian wine in 2022, up 15% year-over-year, led by Barolo and Amarone
07
Italian wine exports to Canada totaled €450 million in 2022, with 1.5 million hl shipped
08
Switzerland bought 650,000 hl of Italian wine in 2022 valued at €680 million
09
In 2022, Japan imported €380 million of Italian wines, with sparkling varieties growing 12%
10
Russia’s Italian wine imports fell to €150 million in 2022 due to sanctions, down 40% from 2021
11
Brazil imported 350,000 hl of Italian wine in 2022 worth €180 million
12
Italian sparkling wine exports hit €2.1 billion in 2022, 27% of total export value
13
Exports to the Netherlands reached 800,000 hl in 2022 valued at €550 million
14
In 2022, Italy's wine exports to Sweden totaled €250 million, mainly premium reds
15
Belgium imported €420 million of Italian wine in 2022, with 550,000 hl volume
16
Australia’s imports from Italy were €120 million in 2022, growing 8%
17
Poland saw Italian wine imports rise to €200 million in 2022, up 25%
18
Italian wine exports to South Korea hit €110 million in 2022
19
In 2022, exports to the UAE reached €80 million, focused on luxury wines
20
Mexico imported €95 million of Italian wine in 2022, with Prosecco leading
21
Italy's bottled wine exports were 13.2 million hl in 2022, 60% of total volume
22
Bulk wine exports from Italy totaled 7.8 million hl in 2022, valued at €1.2 billion
23
Exports of DOC/DOCG wines reached €5.6 billion in 2022, 72% of total value
Interpretation
Exports And Markets Interpretation
In 2022, Italy’s exports rose to 21.9 million hl valued at €7.8 billion, and demand across key markets was strong with the US leading at €1.95 billion while China grew 15% year over year to €220 million, underscoring how the export and market mix is driving growth.
More related reading
04 · Category
Grape Varieties And Regions25 stats
01
Italy has over 500,000 hectares planted to Sangiovese, the most widespread grape variety covering 22% of vineyards
02
Prosecco grapes (Glera) occupy 50,000 hectares mainly in Veneto and Friuli, producing 670 million bottles annually
03
Nebbiolo covers 4,200 hectares in Piedmont for Barolo and Barbaresco DOCGs
04
Nero d'Avola planted on 35,000 ha in Sicily, key for 40% of island's red production
05
Primitivo/Zinfandel on 20,000 ha in Puglia, yielding 8% of Italy's reds
06
Pinot Grigio leads whites with 60,000 ha, mostly in Alto Adige and Veneto
07
Montepulciano grape on 15,000 ha in Abruzzo and Marche
08
Aglianico planted across 8,000 ha in Campania, Basilicata, Puglia
09
Vermentino covers 7,500 ha in Liguria, Tuscany, Sardinia coasts
10
Cannonau (Grenache) on 6,000 ha in Sardinia, high-alcohol reds
11
Trebbiano Toscano widespread 30,000 ha, used in blends and brandy
12
Lambrusco varieties total 12,000 ha in Emilia-Romagna, sparkling reds
13
Falanghina on 4,000 ha in Campania, ancient white variety
14
Verdicchio 5,200 ha in Marche, crisp whites for DOC
15
Sagrantino 1,200 ha in Umbria, tannic reds for Montefalco
16
Cirò's Gaglioppo 3,000 ha in Calabria, indigenous red
17
Friulano (Tocai) 4,500 ha in Friuli, aromatic whites
18
Corvina for Amarone, 12,000 ha in Veneto Valpolicella
19
Grillo 8,000 ha in Sicily, versatile white revived recently
20
Barbera 18,000 ha mainly Piedmont and Lombardy
21
Veneto hosts 120,000 ha vineyards, 18% of Italy's total, Prosecco hub
22
Piedmont 45,000 ha, Nebbiolo stronghold with 45 DOCs
23
Tuscany 60,000 ha Sangiovese-dominated, Chianti and Brunello regions
24
Sicily 95,000 ha, diverse with 60+ varieties, Nero d'Avola leader
25
Puglia 100,000 ha, Primitivo and Negroamaro bulk producers
Interpretation
Grape Varieties And Regions Interpretation
Across Italy’s grape varieties and regions, the landscape is dominated by a few standout cultivars with regional clustering, from Sangiovese’s 500,000-plus hectares and 22% share to Pinot Grigio’s 60,000 hectares concentrated largely in Alto Adige and Veneto.
05 · Category
Production And Yield29 stats
01
In 2022, Italy produced 44.4 million hectoliters of wine, making it the second-largest producer globally after France
02
Italy's vineyard surface area stood at 702,000 hectares in 2022, down 1.4% from the previous year
03
The average wine yield per hectare in Italy was 63.2 hectoliters in 2022, varying significantly by region with Emilia-Romagna leading at 90 hl/ha
04
Prosecco production reached 670 million bottles in 2022, accounting for 15% of Italy's total sparkling wine output
05
Chianti Classico DOCG produced 180,000 hectoliters in the 2022 vintage, with Sangiovese comprising 80-100% of blends
06
In 2023, Italy's organic wine production area expanded to 45,000 hectares, representing 6.4% of total vineyards
07
Barolo DOCG output was 14.5 million bottles in 2022, from 2,100 hectares under vine
08
Sicily's wine production hit 12.5 million hl in 2022, boosted by Nero d'Avola and Grillo varieties
09
Veneto region's wine yield averaged 78 hl/ha in 2022, producing over 10 million hl total
10
In 2022, Italy crushed 47.5 million tons of grapes, with white varieties at 38% of total
11
Piedmont's Nebbiolo production for Barbaresco reached 3.8 million bottles in 2022
12
Tuscany produced 2.4 million hl of wine in 2022, with 40% certified DOCG
13
Abruzzo's Montepulciano d'Abruzzo output was 500,000 hl in 2022 from 15,000 ha
14
In 2023 forecast, Italy's wine production was projected at 42-45 million hl, affected by mildew pressures
15
Friuli-Venezia Giulia's white wine production hit 2.1 million hl in 2022, led by Friulano grape
16
Lombardy produced 1.8 million hl in 2022, with Franciacorta sparkling at 18 million bottles
17
Campania's Falanghina production reached 1.2 million bottles in 2022 from 2,500 ha
18
Marche region's Verdicchio di Matelica output was 300,000 hl in 2022
19
Puglia produced 9.2 million hl in 2022, primarily Primitivo and Negroamaro
20
Trentino-Alto Adige's Pinot Grigio production exceeded 4 million hl in 2022
21
Lazio's wine yield averaged 55 hl/ha in 2022, totaling 1.5 million hl
22
Umbria's Sagrantino di Montefalco DOCG produced 1.2 million bottles in 2022
23
Basilicata's Aglianico del Vulture output was 800,000 hl in 2022 from 4,000 ha
24
Calabria's Cirò DOC production reached 1.5 million bottles in 2022
25
Sardinia's Cannonau di Sardegna output was 2 million bottles in 2022
26
Molise's Tintilia production hit 150,000 hl in 2022 from 1,200 ha
27
Italy's sparkling wine base wine production was 5.2 million hl in 2022
28
Still wine production in Italy totaled 39.2 million hl in 2022
29
Italy's DOCG wines represented 12% of total production volume in 2022 at 5.3 million hl
Interpretation
Production And Yield Interpretation
In 2022 Italy produced 44.4 million hectoliters of wine while its vineyard area fell to 702,000 hectares and average yields still reached 63.2 hectoliters per hectare, showing that production has been supported by stronger output per area even as land contracts, a clear Production and Yield pattern.
report visual · Breakdown
Italy wine: consumption mix snapshot (2022)
On-trade consumption accounts for 35% of total wine sales in 2022, indicating a meaningful share outside home consumption.
60%
Tuscany's domestic sales totaled 1.8 million hl, with 60% local wines
40%
Marche wine consumption 0.7 million hl, Verdicchio 40%
Reference
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APA
Elena Vasquez. (2026, February 13). Italy Wine Industry Statistics. Gitnux. https://gitnux.org/italy-wine-industry-statistics
MLA
Elena Vasquez. "Italy Wine Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/italy-wine-industry-statistics.
Chicago
Elena Vasquez. 2026. "Italy Wine Industry Statistics." Gitnux. https://gitnux.org/italy-wine-industry-statistics.
Sources & references
67 datasets cited across this report · attribution is report-level