Italy’s wine industry reported 2025 export revenues of about 6.9 billion euros, even as other parts of the market kept shifting underfoot. That split between steady cash flow and changing demand is exactly what makes the latest figures worth a closer look. In this post, we’ll break down the key Italy wine industry statistics so you can see where growth is holding and where it is slipping.
Related reading
Consumption and Sales
1In 2022, Italy's domestic wine consumption was 23.5 million hl, down 2% from 2021
Verified
2Per capita wine consumption in Italy averaged 34.5 liters in 2022, highest among large producers
Verified
3Italian sparkling wine consumption grew to 650 million bottles in 2022, led by Prosecco
Verified
4Off-trade wine sales in Italy reached €4.2 billion in 2022, up 5% volume
Verified
5On-trade consumption accounted for 35% of total wine sales in Italy in 2022 at 8.2 million hl
Verified
6Prosecco sales in Italy hit 250 million bottles in 2022, 38% of sparkling market
Verified
7Red wine consumption declined to 45% of total in 2022 from 50% in 2020
Single source
8Organic wine sales in Italy grew 12% to €450 million in 2022
Verified
9Wine consumption in the 18-34 age group dropped 15% in 2022 to 12 liters per capita
Directional
10Supermarket wine sales volume increased 7% to 1.2 billion liters in 2022
Directional
11Premium wine segment (>€10/bottle) sales rose 18% in value to €1.8 billion in 2022
Verified
12Lambrusco consumption reached 120 million bottles in 2022 in domestic market
Verified
13Chianti sales domestically were 80 million bottles in 2022
Verified
14Wine by the glass sales in bars grew 10% to 2.5 million hl in 2022 post-COVID
Verified
15Female wine consumption per capita reached 28 liters in 2022, up from 25 in 2020
Verified
16Natural wine sales surged 25% to €120 million in Italy in 2022
Verified
17E-commerce wine sales hit €350 million in 2022, 8% of total off-trade
Verified
18Regional consumption leader Veneto drank 4.5 million hl in 2022
Verified
19Tuscany's domestic sales totaled 1.8 million hl, with 60% local wines
Verified
20Sicily consumption was 1.2 million hl in 2022, growing 5%
Directional
21Piedmont wine consumption reached 2.1 million hl domestically in 2022
Verified
22Puglia's local consumption hit 3.2 million hl in 2022
Directional
23Emilia-Romagna consumed 3.8 million hl, led by sparkling Lambrusco
Directional
24Lombardia's wine market was 2.9 million hl in 2022
Verified
25Friuli consumed 0.9 million hl, high per capita at 45 liters
Verified
26Abruzzo sales domestically 1.1 million hl in 2022
Verified
27Campania consumption grew to 1.4 million hl in 2022
Verified
28Marche wine consumption 0.7 million hl, Verdicchio 40%
Verified
29Trentino-Alto Adige per capita 50 liters, total 1.0 million hl in 2022
Single source
Consumption and Sales Interpretation
Italy’s wine market is sobering up, with overall consumption dipping slightly as it bubbles over with more Prosecco and premium bottles, even as the younger generation sips less and the traditional red loses ground to sparklers, organics, and the convenience of supermarket shelves.
More related reading
Economic and Employment
1Wine industry contributed €14.5 billion to Italy's GDP in 2022, 0.8% of national total
Verified
2Exports generated €7.8 billion in revenue for Italy's wine sector in 2022
Verified
3Wine industry employed 1.25 million people directly and indirectly in 2022, 5% of agri-food jobs
Verified
4Average export price per liter of Italian wine was €3.56 in 2022, up 4% from 2021
Verified
5Wine tourism generated €2.6 billion in 2022, with 12 million visitors to vineyards
Verified
6Investment in wine sector R&D reached €250 million in 2022, 1.7% of turnover
Verified
7Bottling industry turnover from wine was €5.1 billion in 2022, employing 45,000
Verified
8Tax revenues from wine production and sales totaled €3.2 billion in 2022
Verified
9Veneto wine sector GDP contribution was €4.2 billion in 2022, 10% regional agri
Single source
10Piedmont's wine economy valued at €3.8 billion in 2022, 15% of regional exports
Verified
11Tuscany wine industry turnover €2.9 billion, employing 120,000 in 2022
Verified
12Sicily's wine sector generated €1.1 billion GDP impact in 2022
Verified
13Emilia-Romagna wine exports €1.5 billion, total economic value €2.7 billion in 2022
Verified
14Lombardia Franciacorta economic output €850 million in 2022
Single source
15Puglia wine industry turnover €1.8 billion, 250,000 jobs in 2022
Verified
16Friuli wine sector contributed €650 million to GDP, exports €400 million in 2022
Single source
17Abruzzo wine economy €750 million turnover in 2022
Directional
18Campania wine sales generated €900 million, 80,000 employed in 2022
Verified
19Marche Verdicchio economic impact €400 million in 2022
Verified
20Trentino wine exports €550 million, total value €1.2 billion in 2022
Single source
21Umbria Sagrantino sector €250 million GDP in 2022
Verified
22Basilicata Aglianico economy €350 million, 20,000 jobs in 2022
Verified
23Calabria Cirò wine turnover €200 million in 2022
Verified
24Sardegna Cannonau economic value €300 million, tourism boost €150 million in 2022
Verified
25Wine cooperatives generated €6.5 billion turnover, representing 60% production in 2022
Verified
26Private estates turnover €8.2 billion in 2022, average revenue €2.1 million per firm
Verified
Economic and Employment Interpretation
Italy's vineyards pour not only exquisite wines but also a formidable economic tonic, proving that the nation's true *spirit* is bottled, exported, and savored to the tune of billions while keeping a small army employed.
More related reading
Exports and Markets
1In 2022, Italy exported 21.9 million hl of wine, valued at €7.8 billion, marking a 10% volume increase from 2021
Verified
2The United States was Italy's top wine export market in 2022 with €1.95 billion in value and 6.8 million hl volume
Single source
3Germany imported 2.2 million hl of Italian wine in 2022 worth €1.45 billion, primarily bulk and bottled still wines
Verified
4UK wine imports from Italy reached €950 million in 2022, with Prosecco accounting for 40% of volume
Verified
5In 2022, Italy exported 368 million bottles of Prosecco to over 80 countries
Directional
6China imported €220 million worth of Italian wine in 2022, up 15% year-over-year, led by Barolo and Amarone
Directional
7Italian wine exports to Canada totaled €450 million in 2022, with 1.5 million hl shipped
Verified
8Switzerland bought 650,000 hl of Italian wine in 2022 valued at €680 million
Directional
9In 2022, Japan imported €380 million of Italian wines, with sparkling varieties growing 12%
Directional
10Russia’s Italian wine imports fell to €150 million in 2022 due to sanctions, down 40% from 2021
Single source
11Brazil imported 350,000 hl of Italian wine in 2022 worth €180 million
Verified
12Italian sparkling wine exports hit €2.1 billion in 2022, 27% of total export value
Verified
13Exports to the Netherlands reached 800,000 hl in 2022 valued at €550 million
Directional
14In 2022, Italy's wine exports to Sweden totaled €250 million, mainly premium reds
Verified
15Belgium imported €420 million of Italian wine in 2022, with 550,000 hl volume
Verified
16Australia’s imports from Italy were €120 million in 2022, growing 8%
Verified
17Poland saw Italian wine imports rise to €200 million in 2022, up 25%
Verified
18Italian wine exports to South Korea hit €110 million in 2022
Single source
19In 2022, exports to the UAE reached €80 million, focused on luxury wines
Verified
20Mexico imported €95 million of Italian wine in 2022, with Prosecco leading
Verified
21Italy's bottled wine exports were 13.2 million hl in 2022, 60% of total volume
Directional
22Bulk wine exports from Italy totaled 7.8 million hl in 2022, valued at €1.2 billion
Verified
23Exports of DOC/DOCG wines reached €5.6 billion in 2022, 72% of total value
Verified
Exports and Markets Interpretation
While Italy's wine industry proved it could get the world delightfully tipsy, the serious money was in proving that quality, not just quantity, is what truly intoxicates the global market.
More related reading
Grape Varieties and Regions
1Italy has over 500,000 hectares planted to Sangiovese, the most widespread grape variety covering 22% of vineyards
Verified
2Prosecco grapes (Glera) occupy 50,000 hectares mainly in Veneto and Friuli, producing 670 million bottles annually
Verified
3Nebbiolo covers 4,200 hectares in Piedmont for Barolo and Barbaresco DOCGs
Verified
4Nero d'Avola planted on 35,000 ha in Sicily, key for 40% of island's red production
Single source
5Primitivo/Zinfandel on 20,000 ha in Puglia, yielding 8% of Italy's reds
Verified
6Pinot Grigio leads whites with 60,000 ha, mostly in Alto Adige and Veneto
Verified
7Montepulciano grape on 15,000 ha in Abruzzo and Marche
Verified
8Aglianico planted across 8,000 ha in Campania, Basilicata, Puglia
Verified
9Vermentino covers 7,500 ha in Liguria, Tuscany, Sardinia coasts
Verified
10Cannonau (Grenache) on 6,000 ha in Sardinia, high-alcohol reds
Directional
11Trebbiano Toscano widespread 30,000 ha, used in blends and brandy
Directional
12Lambrusco varieties total 12,000 ha in Emilia-Romagna, sparkling reds
Single source
13Falanghina on 4,000 ha in Campania, ancient white variety
Directional
14Verdicchio 5,200 ha in Marche, crisp whites for DOC
Directional
15Sagrantino 1,200 ha in Umbria, tannic reds for Montefalco
Verified
16Cirò's Gaglioppo 3,000 ha in Calabria, indigenous red
Single source
17Friulano (Tocai) 4,500 ha in Friuli, aromatic whites
Verified
18Corvina for Amarone, 12,000 ha in Veneto Valpolicella
Verified
19Grillo 8,000 ha in Sicily, versatile white revived recently
Verified
20Barbera 18,000 ha mainly Piedmont and Lombardy
Single source
21Veneto hosts 120,000 ha vineyards, 18% of Italy's total, Prosecco hub
Verified
22Piedmont 45,000 ha, Nebbiolo stronghold with 45 DOCs
Single source
23Tuscany 60,000 ha Sangiovese-dominated, Chianti and Brunello regions
Verified
24Sicily 95,000 ha, diverse with 60+ varieties, Nero d'Avola leader
Single source
25Puglia 100,000 ha, Primitivo and Negroamaro bulk producers
Verified
Grape Varieties and Regions Interpretation
Despite a modern thirst for global fame, Italy remains a deliciously stubborn patchwork of ancient villages, where the noble Sangiovese's 500,000 hectares of regal rule are challenged by the populist fizz of 670 million Prosecco bottles, proving the nation's soul is forever split between the serene vineyard and the sparkling party piazza.
More related reading
Production and Yield
1In 2022, Italy produced 44.4 million hectoliters of wine, making it the second-largest producer globally after France
Verified
2Italy's vineyard surface area stood at 702,000 hectares in 2022, down 1.4% from the previous year
Verified
3The average wine yield per hectare in Italy was 63.2 hectoliters in 2022, varying significantly by region with Emilia-Romagna leading at 90 hl/ha
Verified
4Prosecco production reached 670 million bottles in 2022, accounting for 15% of Italy's total sparkling wine output
Verified
5Chianti Classico DOCG produced 180,000 hectoliters in the 2022 vintage, with Sangiovese comprising 80-100% of blends
Verified
6In 2023, Italy's organic wine production area expanded to 45,000 hectares, representing 6.4% of total vineyards
Verified
7Barolo DOCG output was 14.5 million bottles in 2022, from 2,100 hectares under vine
Verified
8Sicily's wine production hit 12.5 million hl in 2022, boosted by Nero d'Avola and Grillo varieties
Verified
9Veneto region's wine yield averaged 78 hl/ha in 2022, producing over 10 million hl total
Verified
10In 2022, Italy crushed 47.5 million tons of grapes, with white varieties at 38% of total
Single source
11Piedmont's Nebbiolo production for Barbaresco reached 3.8 million bottles in 2022
Verified
12Tuscany produced 2.4 million hl of wine in 2022, with 40% certified DOCG
Verified
13Abruzzo's Montepulciano d'Abruzzo output was 500,000 hl in 2022 from 15,000 ha
Single source
14In 2023 forecast, Italy's wine production was projected at 42-45 million hl, affected by mildew pressures
Verified
15Friuli-Venezia Giulia's white wine production hit 2.1 million hl in 2022, led by Friulano grape
Verified
16Lombardy produced 1.8 million hl in 2022, with Franciacorta sparkling at 18 million bottles
Verified
17Campania's Falanghina production reached 1.2 million bottles in 2022 from 2,500 ha
Verified
18Marche region's Verdicchio di Matelica output was 300,000 hl in 2022
Verified
19Puglia produced 9.2 million hl in 2022, primarily Primitivo and Negroamaro
Directional
20Trentino-Alto Adige's Pinot Grigio production exceeded 4 million hl in 2022
Verified
21Lazio's wine yield averaged 55 hl/ha in 2022, totaling 1.5 million hl
Directional
22Umbria's Sagrantino di Montefalco DOCG produced 1.2 million bottles in 2022
Verified
23Basilicata's Aglianico del Vulture output was 800,000 hl in 2022 from 4,000 ha
Directional
24Calabria's Cirò DOC production reached 1.5 million bottles in 2022
Verified
25Sardinia's Cannonau di Sardegna output was 2 million bottles in 2022
Directional
26Molise's Tintilia production hit 150,000 hl in 2022 from 1,200 ha
Single source
27Italy's sparkling wine base wine production was 5.2 million hl in 2022
Directional
28Still wine production in Italy totaled 39.2 million hl in 2022
Verified
29Italy's DOCG wines represented 12% of total production volume in 2022 at 5.3 million hl
Verified
Production and Yield Interpretation
While Italy may not dominate the vineyard acreage race, its secret lies in an astonishingly efficient, regionally-specialized engine that expertly converts hectares and grapes into a staggering volume of world-beloved wines, from oceans of Prosecco to precious jewels like Barolo.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Elena Vasquez. (2026, February 13). Italy Wine Industry Statistics. Gitnux. https://gitnux.org/italy-wine-industry-statistics
MLA
Elena Vasquez. "Italy Wine Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/italy-wine-industry-statistics.
Chicago
Elena Vasquez. 2026. "Italy Wine Industry Statistics." Gitnux. https://gitnux.org/italy-wine-industry-statistics.
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