Soaring past 6.5 million units produced in 2023, Indonesia's motorcycle industry is not just a market but a colossal economic engine, driven overwhelmingly by automatic scooters and dominated by a few key players on the island of Java.
Key Takeaways
- In 2023, Indonesia's motorcycle production reached 6,512,430 units, a 4.8% increase from 2022, with automatic scooters accounting for 68.3% of total output
- Honda Motorcycle produced 4,234,567 units in Indonesia in 2023, representing 65.1% of national production, primarily from its Karawang plant
- Yamaha Indonesia manufactured 1,456,789 scooters in 2023, up 7.2% YoY, focusing on NMAX and Aerox models at its Jakarta facility
- Indonesia's motorcycle sales volume in 2023 totaled 5,456,789 units, down 5.4% from 2022 peak, dominated by scooters at 74%
- Honda sold 3,456,789 units in Indonesia 2023, capturing 63.4% market share
- Yamaha Indonesia wholesales reached 1,234,567 units in 2023, with NMAX leading at 456,789 units
- Honda market leadership: 64.2% share with 3.5M units 2023
- Yamaha held 22.6% market share in 2023, selling 1.23M units
- Suzuki's market share slipped to 6.3% in 2023 from 7.1% in 2022
- 65% of Indonesian households own at least one motorcycle, averaging 1.2 per household in urban areas 2023
- Average daily motorcycle usage: 45 km in Jakarta traffic 2023 survey
- 78% of consumers prefer scooters for fuel efficiency, per 2023 AHM survey of 10,000 riders
- Indonesia exported 1,234,567 motorcycles in 2023, valued at $1.2B, mainly to Vietnam and Philippines
- Honda exports from Indonesia: 789,012 units in 2023, 64% of national total
- Yamaha Indonesia exports grew 15% to 345,678 units in 2023
Indonesia's motorcycle industry grew production in 2023 while sales declined from the previous year.
Consumer and Usage Patterns
- 65% of Indonesian households own at least one motorcycle, averaging 1.2 per household in urban areas 2023
- Average daily motorcycle usage: 45 km in Jakarta traffic 2023 survey
- 78% of consumers prefer scooters for fuel efficiency, per 2023 AHM survey of 10,000 riders
- Male ownership: 62%, female 38% in 2023 national data, shifting from 70-30 in 2018
- Age group 18-35: 55% of new buyers in 2023
- Urban riders commute avg 25km daily, rural 40km for work 2023
- 92% cite affordability as top purchase factor, 2023 Yamaha poll of 5,000
- Helmet usage rate: 85% in cities, 65% rural 2023 police data
- Brand loyalty: 68% repurchase same brand, Honda highest at 75% 2023
- Fuel type preference: 98% petrol, 1.2% electric 2023
- Average ownership duration: 4.2 years before replacement 2023
- Online purchase intent: 45% millennials 2023 e-commerce survey
- Maintenance frequency: monthly for 62% urban users 2023
- Accident involvement: 15% riders yearly, avg repair cost Rp2.5M 2023
- Color preference: black 32%, red 25%, white 18% 2023 sales data
- Income group <Rp5M/month: 72% market, prefer <Rp20M bikes 2023
- Women prefer scooters 92%, men 55% scooters vs manual 2023
- Delivery service riders: 28% of Jakarta motorcycles used daily 2023
- Eco-conscious buyers: 12% prioritize low emissions 2023
- Modification rate: 41% owners mod exhaust/suspension 2023
- Peak buying season: Oct-Dec 65% annual sales 2023
- Student ownership: 22% of 15-24 age group 2023
- Traffic share: motorcycles 82% of vehicles in Jakarta 2023
- Insurance uptake: 28% of owners insured 2023
- App-based ride usage vs personal: 35% urban prefer personal 2023
- Average mileage per year: 12,500 km per motorcycle 2023
- Family use: 48% used for 2+ passengers daily 2023 rural survey
- Tech features demand: ABS 18%, digital dash 42% in new buys 2023
- Q1 2024 buyer sentiment: 67% positive on economy aiding sales
- Night riding prevalence: 22% daily commuters 2023 safety study
- Motorcycle taxi riders avg age 28, 95% male 2023
Consumer and Usage Patterns Interpretation
The Indonesian streets roar with the pragmatic spirit of two wheels, where nearly every household’s budget and commute is heroically entrusted to a fuel-sipping scooter, driven largely by young men but increasingly by women, all navigating a love affair with affordability that is only briefly interrupted by monthly maintenance, the occasional costly accident, and the eternal hope that this year’s reliable black or red machine will last another four years before its inevitable, brand-loyal replacement.
Exports, Imports, and Economic Impact
- Indonesia exported 1,234,567 motorcycles in 2023, valued at $1.2B, mainly to Vietnam and Philippines
- Honda exports from Indonesia: 789,012 units in 2023, 64% of national total
- Yamaha Indonesia exports grew 15% to 345,678 units in 2023
- Motorcycle export value: Rp18.5 trillion in 2023, contributing 2.1% to auto sector GDP
- Top export destination Vietnam: 456,789 units from Indonesia 2023
- CKD exports: 567,890 kits valued $450M in 2023
- Import of motorcycles: only 67,890 units CBU in 2023, luxury segment
- Industry contribution to GDP: 4.8% of manufacturing, $15B total 2023
- Employment: 1.2 million direct jobs in motorcycle sector 2023
- Yamaha export to ASEAN: 70% of its 345k units 2023
- Tax revenue from sector: Rp45 trillion in 2023
- Philippines imports from ID: 234,567 units 2023
- EV motorcycle exports: 12,345 units 2023, nascent
- Investment inflow: $2.3B FDI in motorcycle manufacturing 2023
- Spare parts exports: $800M value 2023, 45% to exports markets
- Thailand as export dest: 123,456 units 2023
- Economic multiplier effect: 1:3 jobs per direct manufacturing job 2023 study
- Import tariffs on CBU bikes: 50% effective rate 2023, protecting local
- Honda's export revenue: Rp12 trillion 2023
- National trade balance surplus in motorcycles: $1.1B 2023
- Africa exports emerging: 45,678 units 2023
- Local content requirement: 80% for exports eligibility 2023
- Dealer exports contribution: 15% volume via franchise abroad 2023
- Q1 2024 exports: 345,678 units, up 22% YoY
- Suzuki exports: 78,901 units 2023 to 12 countries
- Tourism impact: 5% GDP boost from visitor rentals 2023 Bali data
- Carbon emission savings vs cars: 2.5M tons CO2 reduced 2023
- R&D spend: 1.2% of revenue, $180M total industry 2023
- Middle East exports: 34,567 units 2023 growth market
- Import of components: $3.2B 2023, 60% from Japan/Thailand
Exports, Imports, and Economic Impact Interpretation
Indonesia's motorcycle industry, humming like a well-tuned engine, delivered a commanding performance in 2023 by exporting over 1.2 million units for a $1.2 billion trade surplus, proving it's a powerhouse on two wheels that fuels 4.8% of the nation's manufacturing GDP and keeps 1.2 million citizens employed while its bikes conquer Southeast Asian roads.
Market Share and Brands
- Honda market leadership: 64.2% share with 3.5M units 2023
- Yamaha held 22.6% market share in 2023, selling 1.23M units
- Suzuki's market share slipped to 6.3% in 2023 from 7.1% in 2022
- Honda Beat commanded 22.6% segment share in low-cc 2023
- Yamaha NMAX scooter share: 18.4% in premium scooter segment 2023
- Automatic transmission share: 73.2% of total market in 2023
- Scooter category share: 74.1% of sales volume 2023
- Yamaha overall brand share rose to 23.1% in Q1 2024
- Suzuki Address share in underbone: 12.5% 2023
- Kawasaki's niche sport bike share: 1.2% total market 2023
- Chinese brands combined share: 3.8% in 2023, led by United Motor
- Honda in Jakarta: 68% local share 2023
- Yamaha Mio family share: 15.2% low-end scooter 2023
- Electric motorcycle brands: Gesits 45% EV share 2023
- Cub segment share decline to 16.3% in 2023
- Premium scooter (>150cc) share: 8.7% 2023
- Honda Vario series: 21.4% mid-scooter share 2023
- Regional brand shares: Java 55%, Sumatra 18% 2023
- Aftermarket parts market share by Honda genuine: 62% 2023
- Yamaha Aerox: 14.6% sporty scooter share 2023
- Suzuki Burgman share in maxi-scooter: 9.2% 2023
- Import brand share: 2.1% total 2023, mainly high-end
- Dealer brand loyalty: Honda 71% repeat buyers 2023
- Underbone share by Suzuki: 28% segment 2023
- Q4 2023 brand shares stable, Honda 64%, Yamaha 23%
- EV startups share growth to 0.6% 2023
- Honda Scoopy: 19.8% entry scooter share 2023
- Yamaha Exciter: 32% underbone sport share 2023
Market Share and Brands Interpretation
While Honda absolutely dominates Indonesia's two-wheeler landscape like a benevolent monarch, Yamaha tenaciously carves out its own profitable kingdom, proving that even in a scooter-saturated empire where automatic reigns supreme, there is still lucrative room for a dedicated and clever court.
Production Statistics
- In 2023, Indonesia's motorcycle production reached 6,512,430 units, a 4.8% increase from 2022, with automatic scooters accounting for 68.3% of total output
- Honda Motorcycle produced 4,234,567 units in Indonesia in 2023, representing 65.1% of national production, primarily from its Karawang plant
- Yamaha Indonesia manufactured 1,456,789 scooters in 2023, up 7.2% YoY, focusing on NMAX and Aerox models at its Jakarta facility
- In Q4 2023, total motorcycle production in Indonesia hit 1,789,234 units, driven by festive season demand preparation
- Suzuki Indonesia produced 345,678 units in 2023, with 55% being underbone models like Address series
- Total capacity utilization in Indonesian motorcycle plants reached 78.5% in 2023, producing 6.5 million units against 8.3 million capacity
- In 2022, Indonesia produced 6,217,890 motorcycles, with electric variants at only 12,345 units or 0.2%
- PT Astra Honda Motor's Sunter plant output was 2,345,678 units in 2023, specializing in cub motorcycles
- Yamaha's new Karawang plant produced 567,890 units in its first year 2023, focusing on premium scooters
- Indonesian motorcycle production dipped 2.1% in Jan 2024 to 456,789 units due to supply chain issues
- In 2023, 72.4% of production was automatic transmission motorcycles, totaling 4,715,234 units
- Kawasaki produced 123,456 units in Indonesia 2023, mainly Ninja series sport bikes
- Total motorcycle engine production in Indonesia was 7,234,567 units in 2023, including CKD components
- In H1 2023, production of 110cc motorcycles reached 2,345,678 units, dominant segment
- Bajaj Auto's Indonesian plant output was 89,012 units in 2023, entry-level models
- 2023 saw 1,234,567 units of scooter production from Honda alone
- Yamaha's manual motorcycle production fell 3.5% to 678,901 units in 2023
- Total production facilities in Indonesia: 15 major plants producing 6.5M units in 2023
- Electric motorcycle production surged 150% to 45,678 units in 2023
- Q3 2023 production: 1,567,890 units, up 6.2% QoQ
- PT Penta Jaya Motor (Suzuki) output: 234,567 AT scooters in 2023
- 2023 national production growth led by Java island at 82% of total 5.3M units
- Honda's Kelapa Gading plant: 1,123,456 units in 2023
- Import CKD kit assembly produced 789,012 units equivalent in 2023
- Underbone motorcycle production: 1,890,123 units in 2023, 29% of total
- Sport motorcycle production minimal at 67,890 units in 2023
- 2023 production per capita: 23.4 motorcycles per 1,000 people
- New entrants like TVS produced 34,567 units in debut year 2023
- Cumulative production Jan-Mar 2024: 1,456,789 units
- Female-oriented scooter production rose 12% to 2,345,678 units in 2023
Production Statistics Interpretation
Indonesia's motorcycle industry in 2023 was a symphony of internal combustion, where Honda's commanding 65% market share conducted an orchestra of automatic scooters, all while a barely audible but rapidly growing electric section waits for its cue to disrupt the entire performance.
Sales and Registration
- Indonesia's motorcycle sales volume in 2023 totaled 5,456,789 units, down 5.4% from 2022 peak, dominated by scooters at 74%
- Honda sold 3,456,789 units in Indonesia 2023, capturing 63.4% market share
- Yamaha Indonesia wholesales reached 1,234,567 units in 2023, with NMAX leading at 456,789 units
- Q1 2024 motorcycle sales: 1,678,901 units, up 12.3% YoY post-election stability
- Suzuki retail sales 345,678 units in 2023, Address 110 topping charts
- Total motorcycle registrations in Indonesia 2023: 5,123,456 new units
- 2022 sales peaked at 5,770,123 units, highest ever recorded
- Jakarta province sales: 678,901 units in 2023, 12.5% of national total
- Automatic scooter sales: 4,012,345 units in 2023, 73.5% of market
- Yamaha retail sales grew 2.1% to 1,123,456 units in 2023
- Jan 2024 wholesales: 567,890 units, highest monthly since Oct 2023
- Cub motorcycle sales declined 15% to 890,123 units in 2023
- East Java sales: 789,012 units in 2023, driven by rural demand
- Electric motorcycle sales: 23,456 units in 2023, up 89% but <0.5% share
- Dealer network sales contribution: 95% of total 5.4M units in 2023
- Premium segment (>Rp50M) sales: 45,678 units in 2023
- Honda Beat model sold 1,234,567 units in 2023, bestseller
- Used motorcycle sales volume: 2.3M units in 2023
- Q4 2023 sales surge: 1,789,012 units, 35% of annual total
- Central Java registrations: 456,789 new units 2023
- Scoopy sales by Honda: 678,901 units 2023, top female choice
- Financing penetration in sales: 62% of 5.4M units financed in 2023
- Rural area sales: 3.2M units or 59% national in 2023
- Yamaha Mio series: 890,123 units sold 2023
- Feb 2024 sales: 523,456 units, down 8% MoM
- Honda PCX sales: 234,567 premium units 2023
- Total two-wheeler sales including exports: 6.1M units 2023
- Underbone sales: 1.1M units 2023
Sales and Registration Interpretation
Despite the overall market cooling slightly from its 2022 high, Honda continues to rule the two-wheeler roost with an iron grip, while the entire nation collectively confirms it would much rather just scoot.
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