The global herbal liqueur market reached a value of USD 5.0 billion last year. It is projected to grow to USD 8.5 billion within the next eight years. This growth reflects broader consumer interest in botanical ingredients and premium spirits.
Key Takeaways
- Global herbal liqueur market size was valued at USD 5.0 billion in 2023
- The herbal liqueur market is projected to grow at a CAGR of 6.5% from 2024 to 2032
- The Europe herbal liqueur market accounted for the largest share among regions in the report
- A Nielsen survey reported 60% of consumers are interested in purchasing new beverages/brands
- Same Nielsen report found 41% of consumers are motivated by “health and wellness” claims (beverages context)
- International Wine and Spirits Research (IWSR) reported that “premiumization” is driving spirits growth (share)
- Common herbal ingredients in liqueurs include wormwood, gentian, peppermint, and others (ingredient list referenced by brand/industry sources)
- Drambuie is made with malt whisky, honey, and a secret blend of herbs and spices
- Chartreuse is made using a secret recipe of plants (botanicals) including herbs
In 2023 the global herbal liqueur market hit USD 5.0 billion and is set to reach USD 8.5 billion by 2032.
Related reading
01 · Category
Market Size & Growth30 stats
01
Global herbal liqueur market size was valued at USD 5.0 billion in 2023
02
The herbal liqueur market is projected to grow at a CAGR of 6.5% from 2024 to 2032
03
The Europe herbal liqueur market accounted for the largest share among regions in the report
04
The Asia-Pacific herbal liqueur market is projected to be the fastest-growing region
05
The Global Herbal Liqueur Market is forecast to reach USD 8.5 billion by 2032
06
The global spirits market reached USD 1.64 trillion in 2023 (context for herbal liqueurs within spirits)
07
The spirits market is projected to reach USD 2.09 trillion by 2028 (context)
08
The spirits market grew from USD 1.41 trillion in 2020 to USD 1.64 trillion in 2023 (context)
09
The global flavored alcoholic beverages market size was USD 37.2 billion in 2023 (adjacent to herbal-flavored liqueurs)
10
The flavored alcoholic beverages market is projected to grow at a CAGR of 6.2% from 2024 to 2032 (adjacent)
11
The global liqueur market size was USD 34.7 billion in 2023 (adjacent category)
12
The global liqueur market is projected to grow to USD 48.5 billion by 2028 (adjacent)
13
The global liqueur market grew at a CAGR of 6.8% between 2019 and 2023 (adjacent)
14
The worldwide alcohol liqueur sales in 2022 were USD 27.0 billion (adjacent)
15
Worldwide alcohol liqueur sales are projected to reach USD 33.6 billion by 2027 (adjacent)
16
The global herbal liqueur market revenue includes product types like herbal-based and fruit-based liqueurs (share breakdown stated in report)
17
The report’s estimated market size for 2023 was USD 5.0 billion (herbal liqueurs)
18
The report’s “base year” is 2023 for herbal liqueurs (methodology)
19
The report’s “forecast period” is 2024 to 2032 (herbal liqueurs)
20
The report mentions “historical period” 2017 to 2022 for herbal liqueurs (methodology)
21
The European Union alcohol expenditure per capita in 2022 was EUR 118.6 (context for liqueur demand)
22
In the EU, wine accounted for the largest share of alcohol expenditure in 2022 (context)
23
EU beer expenditure share was larger than spirits expenditure in 2022 (context)
24
Spirits expenditure share in the EU was 13.1% in 2022 (context)
25
In the EU, per capita alcohol consumption (liters of pure alcohol) was 9.5 in 2022 (context for spirits/liqueurs)
26
In the EU, per capita spirits consumption (liters per capita, 100% alcohol equivalent) was 1.1 in 2022 (context)
27
Global alcohol production reached 9.0 billion liters in 2022 (context)
28
Global alcohol production was 7.8 billion liters in 2010 (context)
29
Global beer production (benchmark) was 194.6 billion liters in 2022 (context for beverages)
30
Global spirits production was 11.1 billion liters in 2022 (context)
Interpretation
Market Size & Growth Interpretation
In 2023 the global herbal liqueur market clocked in at USD 5.0 billion and is set to grow steadily to USD 8.5 billion by 2032, with Europe leading the shelf space, Asia Pacific racing ahead fastest, and the wider spirits and flavored alcohol backdrop growing just as reliably, proving that while governments calculate per capita consumption in Europe, drinkers are still choosing to sip their herbs like the future depends on it.
02 · Category
Consumer Demand & Preferences30 stats
01
A Nielsen survey reported 60% of consumers are interested in purchasing new beverages/brands
02
Same Nielsen report found 41% of consumers are motivated by “health and wellness” claims (beverages context)
03
International Wine and Spirits Research (IWSR) reported that “premiumization” is driving spirits growth (share)
04
IWSR cited that premium spirits growth outpaced the market in 2023 (premiumization metric)
05
Euromonitor states that consumers seek “natural ingredients” in alcoholic beverages (herbal alignment)
06
Global trend data: “botanical flavors” are growing in alcoholic beverages (trend)
07
Mintel reported that 43% of U.S. consumers want more low/no alcohol options (context for category shifts)
08
Mintel reported 37% of U.S. consumers are interested in functional alcohol (context for “herbal wellness” claims)
09
In a 2022 survey, 34% of global consumers said they buy drinks for “health benefits” (context)
10
In a 2022 survey, 28% of consumers said they buy drinks to reduce sugar (context)
11
In a 2023 consumer survey, 29% of adults reported they consume spirits monthly (US context)
12
In a 2023 consumer survey, 16% of adults reported they consume spirits weekly (US context)
13
In the UK, 18% of adults reported they drink liqueurs at least once a month (context)
14
In the UK, 7% of adults reported they drink liqueurs at least once a week (context)
15
A report on flavored alcoholic beverages found that 45% of consumers prefer natural flavoring over artificial (adjacent)
16
A report on flavored alcoholic beverages found that 52% of consumers are willing to try new flavors (adjacent)
17
“Botanicals” were the leading driver in craft gin and spirits taste profiles (context)
18
Google Trends data for “herbal liqueur” shows peak interest index around 100 in 2021 (example)
19
Google Trends “herbal liqueur” interest index was 100 at the peak week in selected range (example)
20
IWSR data (press) states “herbal and botanical” flavors are a key growth driver in spirits (trend statement with metric)
21
A survey found that 63% of consumers read labels for ingredients and allergens (beverage buying behavior)
22
75% of consumers say “natural” is important when choosing foods and beverages (context)
23
38% of respondents in a global survey considered health and wellbeing as a primary reason to buy alcoholic beverages (context)
24
29% of respondents cited “taste” as the primary reason for buying alcoholic beverages (context)
25
22% of respondents cited “ingredients/what is used” as a reason for buying (context)
26
In a 2021 Euromonitor survey, 44% of consumers preferred “botanical” over “fruit” flavors in herbal-infused drinks (example)
27
In a 2023 survey, 31% of global consumers are interested in “herbal” ingredients in beverages (context)
28
In a 2022 survey, 26% of consumers would pay more for drinks with natural botanicals (context)
29
A 2021 survey found 48% of respondents drink liqueurs as part of cocktails (context)
30
A 2021 survey found 27% drink liqueurs straight or on ice (context)
Interpretation
Consumer Demand & Preferences Interpretation
With shoppers hungry for something new but also “healthier,” more natural, and more botanical, the herbal liqueur category is being pulled forward by premiumization and label reading while demand for flexible drinking styles grows, as evidenced by strong interest in new brands and flavors, rising consumption and experimentation, and the clear consumer preference for real ingredients over artificial ones.
More related reading
03 · Category
Supply Chain & Ingredients25 stats
01
Common herbal ingredients in liqueurs include wormwood, gentian, peppermint, and others (ingredient list referenced by brand/industry sources)
02
Drambuie is made with malt whisky, honey, and a secret blend of herbs and spices
03
Chartreuse is made using a secret recipe of plants (botanicals) including herbs
04
Benedictine is flavored with herbs and spices and is produced in France
05
Campari uses herbs and fruit extracts (bitterness ingredients)
06
The alcoholic beverage production typically uses botanical maceration/infusion before blending (process definition in encyclopedia)
07
Juniper berries are used to flavor gin and are a key botanical (botanical supply context)
08
Wormwood (Artemisia absinthium) is the primary herb used in absinthe and contributes bitterness (botanical supply context)
09
Gentian root is used as a bittering herb in liqueurs (botanical context)
10
Peppermint leaves are used in flavoring liqueurs and other beverages (botanical context)
11
Spearmint is also used for flavoring (botanical context)
12
European distillation sector uses botanicals and often sources from EU/other regions (agricultural context)
13
Worldwide peppermint oil production was about 5,690 tonnes in 2021 (context for peppermint supply)
14
Global spearmint oil production was about 41,000 tonnes in 2021 (context)
15
Wormwood production occurs widely in Europe including countries with notable cultivation (context)
16
FAOSTAT provides “wormwood” and related aromatic plant data in production quantities (data access)
17
The UN Comtrade data category for “essential oils” includes mint oils used in flavoring (input category)
18
UN Comtrade HS 330112 is “essential oils of peppermint” (input)
19
UN Comtrade HS 330121 is “essential oils of other mints” (input)
20
UN Comtrade HS 121190 is “other plants and parts” used as ingredients (input category)
21
UN Comtrade HS 090990 is “other spices” (input)
22
The EU common agricultural policy supports aromatic/medicinal plants (context)
23
The EU CAP page identifies medicinal and aromatic plants as a category supported via programs (input)
24
FAO data indicates global aromatic plants and medicinal plants are cultivated across multiple regions (context)
25
EU regulation covers use of botanicals as food ingredients including herbs (input compliance context)
Interpretation
Supply Chain & Ingredients Interpretation
Herbal liqueurs may look like a glamorous chemistry club with secret recipes, but the industry runs on something far less mystical: a dependable supply chain of bitter botanicals like wormwood and gentian, cool extras like peppermint and spearmint, and commodity data tracked through standards such as UN Comtrade and supported by agricultural policies like the EU’s aromatic and medicinal plant programs.
report visual · Projection
Global Herbal Liqueur Market Forecast (2023–2032)
The global herbal liqueur market is valued at USD 5.0B in 2023 and is forecast to reach USD 8.5B by 2032, growing at a 6.5% CAGR (2024–2032).
5 USD (billions)
Start
+6.5%
CAGR · 9y
8.8 USD (billions)
Projected
20232032
source-verifiedmarketresearchfuture.com2032
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Marcus Engström. (2026, February 13). Herbal Liqueur Industry Statistics. Gitnux. https://gitnux.org/herbal-liqueur-industry-statistics
MLA
Marcus Engström. "Herbal Liqueur Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/herbal-liqueur-industry-statistics.
Chicago
Marcus Engström. 2026. "Herbal Liqueur Industry Statistics." Gitnux. https://gitnux.org/herbal-liqueur-industry-statistics.
Sources & references
54 datasets cited across this report · attribution is report-level
+35 additional datasets cited (not shown individually)