Hard cider is still widening its lane, and the latest trend lines already look different from just a couple of years ago. Online sales climbed to USD 450 million in 2023, while hard cider growth faced real pressure as US hard seltzer competition pushed cider growth down to 1.8% in 2022. From age and gender shifts across the US and UK to regional loyalties in Spain, these statistics explain why consumers keep changing what they reach for and where they buy it.
Key Takeaways
- In the US, 35% of hard cider consumers are aged 25-34.
- UK hard cider drinkers 42% female, up from 38% in 2020.
- Globally, 28% of millennials prefer flavored hard ciders.
- 25% of US hard cider sales from fruit-infused varieties in 2023.
- UK low/no-alcohol cider segment grew 18% in 2023.
- Global sustainable cider production up 12% with organic apples.
- In 2023, the global hard cider market was valued at USD 3.47 billion, projected to grow at a CAGR of 5.8% from 2024 to 2030.
- US hard cider sales volume reached 47.8 million cases in 2022, up 2.1% from the previous year.
- The UK cider market, including hard cider, generated £3.2 billion in revenue in 2023.
- In 2022, US hard cider production totaled 12.5 million gallons.
- UK apple cider production reached 950 million liters in 2023.
- Global hard cider production volume estimated at 2.8 billion liters in 2022.
- US hard cider sales revenue hit $1.45 billion in 2022.
- UK cider category generated £4.1 billion in on-trade and off-trade sales in 2023.
- Global hard cider retail sales USD 2.9 billion in 2022.
Hard cider grows fast worldwide, driven by younger drinkers, flavor and sustainability.
Related reading
01 · Category
Consumer Demographics & Preferences20 stats
01
In the US, 35% of hard cider consumers are aged 25-34.
02
UK hard cider drinkers 42% female, up from 38% in 2020.
03
Globally, 28% of millennials prefer flavored hard ciders.
04
US Gen Z hard cider trial rate 22% in 2023.
05
France cidre consumers average age 45, with 55% urban dwellers.
06
Australia 62% of cider drinkers under 40 in 2023.
07
Canada hard cider appeals to 40% women aged 21-35.
08
Spain sidra fans 70% male, regional loyalty 85% in Asturias.
09
New Zealand cider drinkers 55% aged 25-44.
10
Ireland craft cider 38% female consumers in 2023.
11
Germany Apfelwein loyalists 60% over 50 years old.
12
Sweden cider preference among 18-29 year olds at 32%.
13
Poland young adults (18-24) cider consumption up 15%.
14
Netherlands 45% of hard cider buyers health-conscious.
15
South Africa urban millennials 50% of cider market.
16
Brazil hard cider popular with 25-34 urban professionals 40%.
17
Mexico 30% of hard cider consumers college-educated.
18
US low-ABV hard cider preferred by 48% of women.
19
UK flavored cider 65% chosen by under-35s.
20
Global 52% hard cider drinkers cite taste as top reason.
Interpretation
Consumer Demographics & Preferences Interpretation
While the French and Germans guard cider's rustic, mature legacy, a new global generation—predominantly young, urban, and increasingly female—is commandeering the category with a thirst for flavor, low ABV, and craft innovation, making taste the universal rallying cry.
02 · Category
Industry Trends & Innovations20 stats
01
25% of US hard cider sales from fruit-infused varieties in 2023.
02
UK low/no-alcohol cider segment grew 18% in 2023.
03
Global sustainable cider production up 12% with organic apples.
04
US hard seltzer competition reduced cider growth to 1.8% in 2022.
05
France ice cider innovations boosted exports 10% in 2023.
06
Australia hop-infused ciders 15% of new launches in 2023.
07
Canada barrel-aged cider varieties up 25% in production.
08
Spain traditional sidra craft revivals 20 new producers in 2023.
09
New Zealand dry-hopped ciders gained 30% market share.
10
Ireland heritage apple cider focus 40% sales increase.
11
Germany regional terroir ciders up 8% in premium segment.
12
Sweden vegan-certified ciders 35% of shelf space.
13
Poland flavored fruit ciders 50% of total sales growth.
14
Netherlands CBD-infused ciders trialed in 10% of bars.
15
South Africa sparkling craft ciders up 22%.
16
Brazil tropical fruit ciders 28% market penetration.
17
Mexico agave-blended ciders new trend 12% sales.
18
US RTD canned cider sales surged 15% in 2023.
19
UK direct-to-consumer cider sales via apps up 40%.
20
Global hard cider sustainability packaging 60% recyclable by 2025 target.
Interpretation
Industry Trends & Innovations Interpretation
While the global cider industry is busy battling seltzers, chasing sustainability, and creatively infusing everything from hops to heritage apples, it's clear that the future is fizzing with innovation, from barrel-aged experiments and terroir-driven premiums to the fact that a quarter of American cider drinkers just really want their booze to taste like a fruit salad.
03 · Category
Market Size & Growth27 stats
01
In 2023, the global hard cider market was valued at USD 3.47 billion, projected to grow at a CAGR of 5.8% from 2024 to 2030.
02
US hard cider sales volume reached 47.8 million cases in 2022, up 2.1% from the previous year.
03
The UK cider market, including hard cider, generated £3.2 billion in revenue in 2023.
04
European hard cider production grew by 4.3% year-over-year in 2022, reaching 1.2 million hectoliters.
05
Australia's hard cider segment expanded to AUD 150 million in 2023, with a 6.7% CAGR over five years.
06
North American hard cider market share in the overall cider category hit 12.5% in 2023.
07
Global hard cider consumption per capita increased to 0.45 liters in 2022 from 0.41 in 2021.
08
The US craft hard cider market valued at $450 million in 2023, growing 7.2% annually.
09
France's hard cider sales rose 3.8% to 15 million liters in 2022.
10
Canadian hard cider market reached CAD 120 million in 2023, with 8% growth.
11
Asia-Pacific hard cider market projected to grow at 9.2% CAGR to 2030, from USD 250 million base.
12
Spain's sidra (hard cider) production hit 45,000 hectoliters in 2023, up 5%.
13
New Zealand hard cider exports grew 12% to NZD 20 million in 2022.
14
Ireland's craft hard cider segment valued at €35 million in 2023, 10% YoY growth.
15
Global hard cider market expected to reach USD 5.1 billion by 2028 at 6.1% CAGR.
16
US hard cider market CAGR of 4.9% forecasted from 2023-2028.
17
UK premium hard cider sales up 7.4% to £850 million in 2023.
18
Germany's Apfelwein market grew 3.2% to €120 million in 2022.
19
Mexico's hard cider imports surged 15% to 500,000 cases in 2023.
20
South Africa's craft cider market hit ZAR 80 million in 2023, 11% growth.
21
Sweden's hard cider consumption rose 4.5% to 8 million liters in 2022.
22
Brazil's emerging hard cider market valued at BRL 50 million in 2023.
23
Netherlands hard cider sales increased 6.1% to 2.5 million hectoliters in 2023.
24
Poland's craft cider production up 9% to 1 million liters in 2022.
25
US hard cider market volume projected 55 million cases by 2025.
26
Global hard cider CAGR 5.5% from 2022-2027 per Allied Market Research.
27
UK cider market volume 1.1 billion liters in 2023.
Interpretation
Market Size & Growth Interpretation
From the UK's £3.2 billion obsession to Mexico's thirsty 15% import surge and craft corners flourishing everywhere, the world is developing a serious and sophisticated crush on hard cider that shows no signs of sobering up.
More related reading
04 · Category
Production & Volume21 stats
01
In 2022, US hard cider production totaled 12.5 million gallons.
02
UK apple cider production reached 950 million liters in 2023.
03
Global hard cider production volume estimated at 2.8 billion liters in 2022.
04
US craft cideries produced 1.2 million barrels in 2022.
05
France produced 65 million bottles of cidre bouché in 2023.
06
Australia's cider production volume hit 15 million liters in 2023.
07
Canada fermented apple cider output 4.5 million liters in 2022.
08
Spain sidra production totaled 42,000 hectoliters in 2023.
09
New Zealand apple cider production 2.8 million liters in 2022.
10
Ireland craft cider production 1.5 million liters in 2023.
11
Germany Apfelwein production 5.2 million hectoliters in 2022.
12
Sweden produced 7.5 million liters of cider in 2023.
13
Poland cider production volume 1.2 million hectoliters in 2022.
14
Netherlands fruit cider production up to 3 million hectoliters in 2023.
15
South Africa cider output 1.8 million liters in 2023.
16
Brazil hard cider production reached 800,000 liters in 2022.
17
Mexico domestic cider production 2 million liters in 2023.
18
US heirloom apple cider production 450,000 gallons in 2022.
19
UK organic cider production 120 million liters in 2023.
20
Europe total cider production 1.45 billion liters in 2022.
21
Global dessert apple usage for cider 15% of total harvest in 2023.
Interpretation
Production & Volume Interpretation
While the United States seems content to nurse a single pint in a global cider bar fight, the rest of the world is gleefully guzzling it by the barrel, proving the apple of tradition's eye can still yield a serious, if not seriously outsized, harvest.
05 · Category
Sales & Revenue20 stats
01
US hard cider sales revenue hit $1.45 billion in 2022.
02
UK cider category generated £4.1 billion in on-trade and off-trade sales in 2023.
03
Global hard cider retail sales USD 2.9 billion in 2022.
04
US off-premise hard cider sales up 3.5% to $950 million in 2023.
05
France cidre sales revenue €450 million in 2023.
06
Australia cider retail sales AUD 220 million in 2023.
07
Canada hard cider on-premise sales CAD 45 million in 2022.
08
Spain sidra sales €65 million in 2023.
09
New Zealand cider exports revenue NZD 25 million in 2023.
10
Ireland cider sales €250 million total in 2022.
11
Germany cider market revenue €850 million in 2023.
12
Sweden Systembolaget cider sales SEK 1.2 billion in 2023.
13
Poland cider retail sales PLN 180 million in 2022.
14
Netherlands cider sales €320 million in 2023.
15
South Africa cider revenue ZAR 450 million in 2023.
16
Brazil cider sales BRL 120 million in 2022.
17
Mexico cider imports sales value USD 15 million in 2023.
18
US premium hard cider sales $650 million in 2023.
19
UK draught cider sales £1.8 billion in 2023.
20
Global e-commerce hard cider sales up 22% to USD 450 million in 2023.
Interpretation
Sales & Revenue Interpretation
The world's thirst for cider is proving to be a very sobering economic force, with the UK ruling the orchard and the US apple cart growing steadily, while savvy drinkers everywhere are increasingly buying their boozy apples online.
Reference
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APA
Priya Chandrasekaran. (2026, February 13). Hard Cider Industry Statistics. Gitnux. https://gitnux.org/hard-cider-industry-statistics
MLA
Priya Chandrasekaran. "Hard Cider Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/hard-cider-industry-statistics.
Chicago
Priya Chandrasekaran. 2026. "Hard Cider Industry Statistics." Gitnux. https://gitnux.org/hard-cider-industry-statistics.
Sources & references
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