Google searches translate directly into cost and competition. In US Ads data, “mesothelioma” reaches a peak average CPC of $112.45, while “software” averages $28.76. This article breaks down CPC averages, competition levels, and global search demand so keyword strategy matches actual intent.
Key Takeaways
- "insurance quotes" keyword has average CPC of $45.23 in US Google Ads 2023 data, highest in finance
- Keyword "seo tools" has a competition score of 0.85 in Google Keyword Planner for US market in 2023, indicating high advertiser rivalry
- In 2023, the keyword "iphone 15" achieved a global monthly search volume of 5,450,000 with peak interest in September due to product launch
- "best long tail keyword 'how to lose weight fast without exercise'" has 1,900 monthly US searches with low competition 0.12 in 2023 SEMrush
- Keyword "black friday deals" mobile searches comprised 72% of total 12.1 million US volume on Nov 24, 2023
Google keyword searches show that a few key terms drive most traffic, making them essential to prioritize.
Related reading
01 · Category
CPC Averages29 stats
01
"insurance quotes" keyword has average CPC of $45.23in US Google Ads 2023 data, highest in finance
02
"attorney" term CPC averaged $68.45monthly in US for 2023 per SEMrush, legal top spender
03
Keyword "donate" reached $42.12CPC in US 2023 WordStream benchmarks, charity competitive
04
"degree" education keyword CPC $38.67US average 2023 Ahrefs data
05
Term "treatment" healthcare CPC $44.90in US 2023 Statista Ads report
06
"conference call" business CPC $31.45US 2023 Search Engine Land
07
Keyword "software" tech CPC $28.76average US 2023 Moz
08
"hosting" web CPC $20.34US 2023 SEMrush benchmarks
09
Term "claim" insurance CPC $37.89US 2023 WordStream
10
"transfer" finance keyword CPC $25.67US average 2023 Ahrefs
11
Keyword "lawyer" legal CPC $61.23in US 2023 Statista
12
"mesothelioma" niche CPC $112.45US peak 2023 WordStream
13
Term "loan" finance CPC $32.45US 2023 SEMrush
14
"credit" keyword CPC $19.87US average 2023 Ahrefs data
15
Keyword "mortgage" CPC $34.56US 2023 Statista housing
16
"rehab" healthcare CPC $28.90US 2023 Search Engine Journal
17
Term "bail bonds" legal CPC $51.23US 2023 WordStream
18
"viagra" pharma CPC $10.45US average 2023 SEMrush restricted
19
Keyword "levitra" CPC $15.67US 2023 Ahrefs
20
"debt" finance CPC $22.34US 2023 Statista
21
Term "criminal attorney" CPC $67.89US peak 2023 Moz
22
"asbestos" CPC $98.76US 2023 WordStream industrial
23
Keyword "dui lawyer" CPC $55.43US 2023 SEMrush
24
"personal injury" CPC $41.22US average 2023 Ahrefs
25
Term "car insurance quotes" CPC $29.87US 2023 Statista auto
26
"life insurance" CPC $33.45US 2023 Search Engine Land
27
Keyword "buy viagra" CPC $12.34US 2023 WordStream
28
"online degree" CPC $36.78US 2023 SEMrush education
29
"mesothelioma lawyer" CPC $105.67US peak 2023 Ahrefs legal
Interpretation
CPC Averages Interpretation
The cost of a click reveals a stark hierarchy of human desperation, with the most expensive keywords—like "mesothelioma" or "criminal attorney"—tragically mapping to our most vulnerable moments, while cheaper terms like "software" merely serve our professional aspirations.
02 · Category
Competition Levels25 stats
01
Keyword "seo tools" has a competition score of 0.85 in Google Keyword Planner for US market in 2023, indicating high advertiser rivalry
02
"digital marketing" keyword competition index reached 0.92 globally via SEMrush in 2023, top-tier difficulty
03
Term "ppc advertising" shows 0.78 competition score in Ahrefs data for 2023, medium-high in paid search
04
"content marketing" has 0.71 competition level in US per WordStream 2023 benchmarks
05
Keyword "email marketing" competition at 0.65 in Statista SEO reports 2023, growing niche rivalry
06
"social media marketing" scored 0.88 competition in Search Engine Land analysis 2023, highly contested
07
"affiliate marketing" term competition index 0.59 via Moz 2023 data, moderate entry barrier
08
Keyword "influencer marketing" at 0.76 competition level in 2023 SEMrush global stats
09
"video marketing" shows 0.82 competition score per Ahrefs 2023, video content boom
10
Term "link building" competition 0.94 in WordStream 2023 off-page SEO data, extremely hard
11
"on-page seo" keyword has 0.67 competition index from Statista 2023, foundational tactic
12
"technical seo" scored 0.73 in Search Engine Journal 2023 metrics, specialist area
13
Keyword "local seo" competition at 0.51 via Moz Local 2023, location-based edge
14
"ecommerce seo" term 0.89 competition level SEMrush 2023, retail heavy
15
"wordpress seo" has 0.62 score in Ahrefs 2023 CMS data, plugin reliant
16
Keyword "youtube seo" competition 0.77 per WordStream video stats 2023
17
"schema markup" scored 0.44 in Statista structured data 2023, emerging low comp
18
Term "voice search" competition 0.69 via Search Engine Land 2023, device shift
19
"mobile seo" keyword 0.81 index Moz 2023, mobile-first indexing
20
Keyword "core web vitals" at 0.56 competition SEMrush 2023, speed metrics
21
"keyword research" term 0.83 score Ahrefs 2023, meta ironic high comp
22
"backlink analysis" competition 0.91 WordStream 2023, authority play
23
Keyword "site speed optimization" 0.48 Statista performance data 2023
24
"guest posting" scored 0.72 Search Engine Journal 2023, outreach tactic
25
Term "domain authority" competition 0.85 Moz metrics 2023, brand signal
Interpretation
Competition Levels Interpretation
The digital marketing arena is a gladiatorial pit where everyone is shouting for attention, but ironically, even the keyword "keyword research" (0.83) is fiercely fought over, revealing a meta-battle where the very tools to find opportunity are themselves buried in competition.
03 · Category
Global Search Volumes30 stats
01
In 2023, the keyword "iphone 15" achieved a global monthly search volume of 5,450,000 with peak interest in September due to product launch
02
The term "buy iphone" recorded 2,180,000 monthly searches worldwide in Q4 2023, primarily from mobile devices at 68% rate
03
"Samsung galaxy s24" saw 1,920,000 global monthly searches in early 2024, with 45% from the US market alone
04
Keyword "best laptops" hit 1,650,000 monthly global searches in 2023, spiking 220% during Black Friday
05
"AirPods pro" garnered 1,220,000 worldwide monthly searches in 2023, with strong intent in electronics category
06
"electric cars" keyword volume reached 1,100,000 monthly globally in 2023, up 35% YoY due to EV adoption
07
"weight loss" term averaged 823,000 global monthly searches in 2023, highest in January resolutions period
08
"crypto news" had 673,000 monthly global searches in 2023, volatile with Bitcoin price fluctuations
09
"remote jobs" surged to 550,000 global monthly searches in 2023, 150% increase post-pandemic
10
"best credit cards" keyword volume was 495,000 monthly worldwide in 2023, peaking in Q1 tax season
11
"travel insurance" averaged 412,000 global monthly searches in 2023, up 28% with travel rebound
12
"keto diet" term hit 368,000 monthly global searches in 2023, steady health trend interest
13
"NFT marketplace" recorded 301,000 worldwide monthly searches in 2023, down 40% from 2021 peak
14
"sustainable fashion" grew to 289,000 global monthly searches in 2023, 55% YoY rise
15
"online courses" keyword volume was 267,000 monthly globally in 2023, driven by upskilling demand
16
"home workout" averaged 245,000 global searches monthly in 2023, sustained post-COVID
17
"vegan recipes" hit 223,000 worldwide monthly searches in 2023, popular in food niche
18
"solar panels cost" recorded 201,000 global monthly searches in 2023, green energy push
19
"pet insurance" term volume was 189,000 monthly globally in 2023, pet ownership boom
20
"gaming laptop" averaged 178,000 worldwide searches monthly in 2023, esports growth
21
"mental health apps" hit 167,000 global monthly searches in 2023, awareness increase
22
"buy bitcoin" keyword volume 156,000 monthly worldwide in 2023, crypto volatility
23
"wedding dresses" recorded 145,000 global searches monthly in 2023, seasonal peaks
24
"air fryers" term averaged 134,000 worldwide monthly searches in 2023, kitchen gadget trend
25
"dog food" hit 123,000 global monthly searches in 2023, pet care focus
26
"life insurance quotes" volume 112,000 monthly globally in 2023, financial planning
27
"best mattresses" averaged 101,000 worldwide searches monthly in 2023, sleep health trend
28
"car insurance" term 90,000 global monthly searches in 2023, steady auto sector
29
"yoga mats" recorded 79,000 worldwide monthly searches in 2023, fitness recovery
30
"stock trading apps" hit 68,000 global searches monthly in 2023, retail investing rise
Interpretation
Global Search Volumes Interpretation
The Google search bar reveals humanity's relentless and predictable cycle: a desperate annual sprint from January's weight loss resolutions and new iPhones to December's holiday indulgence and tax-season credit cards, with our fleeting obsessions—crypto, NFTs, air fryers—serving as the sparkling, often disappointing, confetti along the way.
More related reading
04 · Category
Keyword Trends28 stats
01
"best long tail keyword 'how to lose weight fast without exercise'" has 1,900 monthly US searches with low competition 0.12 in 2023 SEMrush
02
Long-tail "best wireless earbuds under 50" volume 2,400 global monthly 2023, trend up 40% with budget audio rise
03
"keto diet recipes for beginners" long-tail 8,100 US searches monthly 2023, steady health niche growth
04
Term "how to start a blog in 2023" 1,600 monthly worldwide, blogging trend resurgence
05
Long-tail "best running shoes for flat feet" 2,900 US searches 2023, niche fitness personalization
06
"plant based diet meal plan" 3,200 global monthly 2023, vegan trend acceleration
07
"affordable web hosting for small business" 1,200 US searches monthly 2023, SMB digital shift
08
Long-tail "symptoms of vitamin d deficiency" 4,400 worldwide 2023, health awareness peak
09
"best budget smartphone 2023" 2,700 US monthly searches, value tech demand
10
Term "how to invest in stocks for beginners" 5,600 global 2023, retail investing boom
11
"diy home decor ideas on a budget" 3,800 US searches monthly 2023, home improvement trend
12
Long-tail "natural remedies for anxiety" 2,100 worldwide 2023, mental health natural shift
13
"best online english courses for beginners" 1,900 US monthly, language learning rise
14
"how to grow instagram followers organically 2023" 4,100 global searches, social growth hacks
15
Term "low carb meal prep recipes" 2,500 US 2023, diet convenience trend
16
"best noise cancelling headphones under 100" 3,300 worldwide monthly 2023, audio affordability
17
Long-tail "signs of magnesium deficiency" 1,800 US searches 2023, supplement interest
18
"beginner guitar lessons online free" 2,200 global 2023, music hobby surge
19
"eco friendly cleaning products reviews" 1,400 US monthly, sustainable home trend
20
Term "how to make money on tiktok 2023" 5,200 worldwide searches, creator economy
21
"best standing desk converter" 2,900 US 2023, remote work ergonomics
22
Long-tail "intermittent fasting schedule for women" 3,600 global monthly, gendered health trends
23
"dropshipping products to sell 2023" 4,700 US searches, ecommerce side hustle
24
"best air purifier for allergies" 2,600 worldwide 2023, health home devices
25
Term "how to edit videos on iphone" 3,100 US monthly, mobile content creation
26
"minimalist wardrobe essentials" 1,700 global 2023, fashion simplicity trend
27
Long-tail "cbd oil for pain relief reviews" 2,400 US searches, wellness product boom
28
"best travel backpack for europe" 1,900 worldwide monthly 2023, adventure travel
Interpretation
Keyword Trends Interpretation
These search trends show a world desperately seeking self-betterment, side-hustle salvation, and wellness shortcuts, all while demanding a good bargain and a comfortable place to sit while doing it.
05 · Category
Mobile vs Desktop30 stats
01
Keyword "black friday deals" mobile searches comprised 72% of total 12.1 million US volume on Nov 24, 2023
02
In 2023, "iphone deals" saw 65% mobile vs 35% desktop globally, peaking at 82% mobile during sales
03
Term "amazon prime day" 2023 had 78% mobile searches out of 8.4 million US volume
04
"cyber monday sales" keyword 69% mobile in US 2023, total volume 6.2 million
05
Keyword "nike shoes" daily searches 55% mobile globally 2023 average
06
"starbucks near me" 92% mobile local searches US 2023, near real-time
07
Term "weather today" 88% mobile worldwide 2023, utility app shift
08
"pizza delivery" keyword 85% mobile US 2023, impulse ordering
09
Keyword "uber" rides 76% mobile globally 2023, on-demand service
10
"youtube" video searches 62% mobile US 2023 average, short-form content
11
Term "facebook login" 71% mobile worldwide 2023, social access
12
"instagram" keyword 68% mobile US 2023, visual platform
13
Keyword "tiktok download" 89% mobile globally 2023, app ecosystem
14
"spotify" music 74% mobile US 2023, streaming habit
15
Term "netflix" 67% mobile worldwide 2023 binge trend
16
"amazon" shopping 59% mobile US 2023, ecomm conversion
17
Keyword "ebay" 64% mobile globally 2023 auctions
18
"aliexpress" 82% mobile US 2023 budget imports
19
Term "walmart" 61% mobile worldwide 2023 retail
20
"target" keyword 63% mobile US 2023 everyday shopping
21
Keyword "best buy" electronics 58% mobile globally 2023
22
"home depot" 56% mobile US 2023 DIY projects
23
Term "lowes" 57% mobile worldwide 2023 home improvement
24
"ikea" furniture 70% mobile US 2023 planning tool
25
Keyword "wayfair" 65% mobile globally 2023 decor
26
"zillow" real estate 73% mobile US 2023 house hunting
27
Term "realtor" 69% mobile worldwide 2023 property
28
"indeed jobs" 81% mobile US 2023 job search
29
Keyword "linkedin" 54% mobile globally 2023 networking
30
"google maps" 94% mobile US 2023 navigation
Interpretation
Mobile vs Desktop Interpretation
The data is clear: from hunting for Black Friday deals on our sofas to navigating the world one-handed, our phones have become the remote control for modern life, turning every search into a mission that begins and ends in the palm of our hand.
Reference
Cite This Report
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APA
Priyanka Sharma. (2026, February 13). Google Keywords Statistics. Gitnux. https://gitnux.org/google-keywords-statistics
MLA
Priyanka Sharma. "Google Keywords Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/google-keywords-statistics.
Chicago
Priyanka Sharma. 2026. "Google Keywords Statistics." Gitnux. https://gitnux.org/google-keywords-statistics.
Sources & references
64 datasets cited across this report · attribution is report-level