GITNUX MARKETDATA REPORT 2024

Google Ads Statistics And Trends in 2024

Statistic 1

"The top 3 paid ad spots get 46% of the clicks on the page."

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Statistic 2

"Click-through rates for Google Shopping ads are 0.86%."

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Statistic 3

"The average click-through rate (CTR) in Google Ads across all industries is 1.91% for search."

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Statistic 4

"Google Ads reach over 90% of internet users worldwide."

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Statistic 5

"Google's ad revenue was $147 billion in 2020."

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Statistic 6

"Google Ads yields a 200% ROI."

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Statistic 7

"Google Display Network campaigns reach 80% of global internet users."

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Statistic 8

"Over 80% of global companies use Google Ads for PPC campaigns."

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Statistic 9

"33% of mobile searches are related to a location."

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Statistic 10

"The average conversion rate in Google Ads across all industries is 4.40% on the search network."

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Statistic 11

"Google Ads' return on investment averages 2:1."

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Statistic 12

"64.6% of people click on Google Ads when they are looking to buy an item online."

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Statistic 13

"Video ads on Google Ads see an average view-through rate (VTR) of 31.9%."

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Statistic 14

"Cost per acquisition (CPA) for Google Ads across all industries is $48.96 on the search network."

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Statistic 15

"60% of people can't tell the difference between paid and organic search results."

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Statistic 16

"70% of mobile searchers call a business directly from Google Search."

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Statistic 17

"63% of people have clicked on a Google ad."

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Statistic 18

"Google dominates the paid search market with 73% market share."

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Statistic 19

"Over 1 million small and medium-sized businesses are using Google advertising products."

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