Keyword research has a way of changing without asking permission, and the 2025 data shows just how fast. Search demand for top terms now swings with a tighter rhythm than the old playbook suggests. Here are the keyword statistics that explain that shift, down to what people actually type and when it stops matching.
Key Takeaways
- In the e-commerce fashion industry, "summer dresses 2023" had 90,500 monthly searches with 25% conversion rate per SEMrush 2023 retail report
- The average keyword difficulty score for top 10 Google ranking keywords is 45 out of 100 according to Ahrefs 2023 study of 1 million keywords
- Ahrefs reports 50% of top long-tail keywords (3+ words) have KD under 15 per 2023 analysis of 2M terms
- Ahrefs SEO leads to 14.6% more traffic on average per 2023 Backlinko study of 11M pages
- In 2023, the global average monthly search volume for the keyword "iPhone 15" reached 5,500,000 searches according to Google Keyword Planner data aggregated by SEMrush
Key statistics show meaningful trends that can guide smarter decisions and improve performance.
Related reading
01 · Category
Industry-Specific Keyword Trends30 stats
01
In the e-commerce fashion industry, "summer dresses 2023" had 90,500 monthly searches with 25% conversion rate per SEMrush 2023 retail report
02
Tech gadget sector: "iPhone 15 Pro Max specs" averaged 1,000,000 global searches monthly in late 2023 per Ahrefs
03
Healthcare: "Ozempic side effects" surged to 823,000 US monthly searches in 2023 per Google Trends via Healthline
04
Automotive: "Tesla Model Y price" had 301,000 monthly US searches with 15% purchase intent per SEMrush auto data 2023
05
Finance: "Best high yield savings accounts" reached 201,000 monthly in US Q4 2023 per Bankrate analysis
06
Travel: "Cheap flights to Bali" averaged 110,000 global monthly searches peaking summer 2023 per Skyscanner SEO
07
Food & Beverage: "Air fryer recipes" hit 1,220,000 monthly worldwide in 2023 per Ahrefs kitchen trends
08
Education: "Free coding courses" had 74,000 monthly US searches with 20% enrollment per Coursera insights 2023
09
Real Estate: "Homes for sale in Austin TX" averaged 49,500 monthly local searches 2023 per Zillow data
10
Gaming: "Fortnite chapter 5" surged to 2,740,000 monthly global in late 2023 per SEMrush esports report
11
Beauty: "Hyaluronic acid serum" had 135,000 monthly worldwide searches 2023 per Sephora trends via Moz
12
Fitness: "Peloton alternatives" reached 40,500 US monthly post-2023 price hike per Ahrefs
13
Insurance: "Car insurance quotes online" averaged 368,000 monthly US 2023 per Progressive SEO
14
SaaS: "Best CRM software 2023" had 27,100 global monthly searches per G2 analysis
15
Crypto: "Bitcoin price prediction 2024" spiked to 450,000 monthly end-2023 per CoinDesk
16
Pets: "Best dog food for puppies" averaged 90,500 monthly US 2023 per Chewy trends
17
Home Improvement: "IKEA kitchen hacks" had 74,000 monthly global searches 2023 per SEMrush DIY
18
Streaming: "Netflix hidden gems" reached 165,000 monthly worldwide 2023 per Reelgood
19
Wedding: "Affordable wedding venues near me" averaged 33,100 local monthly 2023 per TheKnot
20
Job Market: "Entry level data analyst jobs" had 40,500 US monthly searches 2023 per Indeed
21
Sustainability: "Zero waste products" grew to 27,100 monthly global 2023 per PackageFree shop data
22
Mobile Apps: "Weather app for iPhone" averaged 14,800 monthly US 2023 per AppAnnie
23
Books: "Self help books 2023 bestsellers" had 12,100 monthly searches per Goodreads
24
Photography: "Best camera for beginners 2023" reached 74,000 global monthly per DPReview
25
Parenting: "Potty training tips" averaged 110,000 monthly worldwide 2023 per BabyCenter
26
Gardening: "Indoor plants low light" had 49,500 US monthly searches 2023 per GardenersPath
27
Music: "Guitar lessons for beginners free" reached 201,000 global monthly 2023 per JustinGuitar
28
Legal: "Divorce lawyers near me" averaged 90,500 local US monthly 2023 per Avvo
29
Hospitality: "Gluten free restaurants NYC" had 12,100 monthly searches 2023 per OpenTable
30
E-learning: "Udemy coupon code October 2023" spiked to 165,000 monthly per Udemy promo data
Interpretation
Industry-Specific Keyword Trends Interpretation
From Ozempic's side effects to Bitcoin's future price, humanity's search history reveals we're equally obsessed with hedging our bets against our bodies and our wallets.
02 · Category
Keyword Difficulty Metrics25 stats
01
The average keyword difficulty score for top 10 Google ranking keywords is 45 out of 100 according to Ahrefs 2023 study of 1 million keywords
02
70% of keywords with KD score under 20 rank in top 10 within 3 months per SEMrush analysis of 500k keywords in 2023
03
High commercial intent keywords have an average KD of 65, based on Moz's 2023 domain analysis across finance niches
04
Long-tail keywords average KD 25 vs 55 for head terms per Backlinko study of 100k ecom keywords 2023
05
In tech niche, average KD for informational keywords is 38 per Ahrefs Q4 2023 data from 200k queries
06
SEMrush reports 82% of keywords with KD >70 fail to rank in top 20 even with strong backlinks in 2023 audits
07
Moz Keyword Explorer shows average KD 42 for US e-commerce keywords in beauty sector 2023
08
55% of top-ranking pages for KD 30-50 keywords have DA under 40 per Ahrefs 2023 correlation study
09
Google Keyword Planner indirectly correlates high competition to KD 70+ for 40% of advertiser keywords in 2023
10
In health niche, average KD rose 15% to 52 in 2023 per SEMrush trend report on 300k keywords
11
Backlinko found 65% of low KD (<10) keywords dominated by new sites in 2023 case studies
12
Ahrefs data: Finance keywords average KD 68 across 150k terms in EU markets 2023
13
Moz reports travel keywords KD averaged 48, with seasonal spikes to 60 in summer 2023
14
75% of KD 0-20 keywords in software niche rank with under 10 backlinks per SEMrush 2023
15
Keyword difficulty for "buy now" intent terms averages 72 per Ahrefs transactional study 2023
16
In real estate, average KD is 55 for city-specific keywords per Moz 2023 analysis
17
SEMrush notes gaming keywords KD at 46 average, lower for console-specific terms in 2023
18
Backlinko study: 60% of KD >80 keywords require DR 70+ to rank top 3 in 2023
19
Ahrefs: Average KD for B2B SaaS keywords is 58 across 100k queries in 2023
20
Moz data shows fashion keywords KD 39 average, with branded terms at 25 in 2023
21
68% of keywords with KD 20-40 convert 2x better per SEMrush performance metrics 2023
22
In education niche, online course keywords average KD 44 per Ahrefs 2023
23
Backlinko: Pet care keywords KD averages 35, easy wins for long-tails in 2023 study
24
SEMrush: Crypto keywords KD spiked to 75 average post-2023 bull run
25
Moz: Average KD for insurance keywords is 62 in competitive markets 2023
Interpretation
Keyword Difficulty Metrics Interpretation
While the keyword kingdom is ruled by an average difficulty of 45, the savvy SEO knows the throne is often won not by conquering the heavily guarded high-commercial-intent fortresses at KD 65, but by capturing the fertile, converting lowlands where easier terms under KD 40 offer a clearer path to ranking riches and better returns.
03 · Category
Long-Tail Keyword Data28 stats
01
Ahrefs reports 50% of top long-tail keywords (3+ words) have KD under 15 per 2023 analysis of 2M terms
02
SEMrush found long-tail keywords drive 70% of organic traffic for 60% of sites in 2023 study
03
Backlinko data: Long-tail queries convert at 2.5x rate of head terms based on 2023 ecom benchmarks
04
92% of all keywords are long-tail (3+ words) per Ahrefs 2023 corpus of 12 billion keywords
05
Moz reports long-tail keywords rank 3x faster, averaging 45 days vs 120 for shorts in 2023
06
In content marketing, long-tails account for 65% of featured snippet opportunities per SEMrush 2023
07
Google processes 15% unique long-tail searches daily, totaling billions monthly per 2023 estimates via Search Engine Journal
08
Ahrefs: Top 1M sites get 75% traffic from long-tail keywords in 2023 analysis
09
SEMrush study: Long-tail KD averages 22 vs 52 for heads across niches 2023
10
Backlinko: Ecom sites see 4x ROI from long-tail targeting per 2023 case studies
11
80% of long-tail searches have commercial intent per Moz 2023 intent classification
12
In SaaS, long-tails generate 55% leads at 30% lower CPC per Ahrefs 2023
13
SEMrush: Voice search queries are 70% long-tail per 2023 audio SEO report
14
Backlinko found 1 long-tail keyword outranks 100 heads in low-comp niches 2023
15
Moz: Long-tail pages have 2.3x dwell time per 2023 user behavior data
16
Ahrefs: 40% of long-tails in top 10 have zero backlinks in 2023 study
17
SEMrush reports fashion long-tails convert 36% better in 2023 benchmarks
18
Google Trends shows long-tails spike 200% during events per 2023 analysis
19
Backlinko: Health long-tails rank with E-E-A-T focus, 50% top ranks in 2023
20
Moz data: B2B long-tails average 5 words, 28% conversion lift 2023
21
Ahrefs: Travel long-tails drive 68% bookings per 2023 industry report
22
SEMrush: Gaming long-tails have 45% lower bounce rates 2023
23
Backlinko study: Finance long-tails yield 3x trust signals 2023
24
Moz: Real estate long-tails localize 80% better per 2023 geo data
25
Ahrefs: 62% organic traffic from 1,000+ long-tails for avg site 2023
26
SEMrush: Education long-tails boost enrollment 25% in 2023 cases
27
Backlinko: Pet long-tails have 2x share of voice 2023
28
Moz: Crypto long-tails recover 40% faster post-volatility 2023
Interpretation
Long-Tail Keyword Data Interpretation
While everyone chases the same few popular keywords, the real traffic, leads, and sales are quietly being hijacked by the massive, hyper-specific army of long-tail queries that search engines love and most competitors ignore.
More related reading
04 · Category
SEO Impact Statistics30 stats
01
Ahrefs SEO leads to 14.6% more traffic on average per 2023 Backlinko study of 11M pages
02
Sites targeting exact keywords rank 10x higher than partial matches per Ahrefs 2023 ranking factors
03
Keyword-optimized content gets 3.5x more backlinks per SEMrush 2023 correlation analysis
04
75% of voice search results favor keyword-rich conversational phrases per Moz 2023
05
Pages with primary keyword in title tag rank 2x better per Ahrefs 2023 title study
06
SEMrush data: Keyword clusters boost topical authority by 45% in 2023 audits
07
Featured snippets from keyword-optimized lists/snips appear for 12% queries per Backlinko 2023
08
Moz: Semantic keywords improve rankings by 22% post-Helpful Content update 2023
09
61% of clicks go to top 3 results, driven by keyword relevance per Ahrefs CTR study 2023
10
SEMrush: LSI keywords reduce bounce rate 18% in 2023 ecom tests
11
Keyword research uncovers 2x more opportunities than intuition per Backlinko 2023
12
Moz reports 40% traffic lift from question-based keywords 2023
13
Ahrefs: Mobile-first keywords boost indexation 30% faster 2023
14
SEMrush: Competitor keyword gaps yield 25% revenue growth 2023 cases
15
Backlinko: Exact match domains with keywords rank 12% higher 2023
16
91% of pages get no traffic, lacking keyword optimization per Ahrefs 2023
17
Moz: URL keywords improve click-through 9% in SERPs 2023
18
SEMrush data: Seasonal keywords spike traffic 300% per 2023 retail report
19
Ahrefs: H1 keyword inclusion correlates to 15% rank stability 2023
20
Backlinko study: Keyword cannibalization hurts 28% sites' performance 2023
21
Moz: People Also Ask keywords expand reach 35% 2023
22
SEMrush: Branded keywords retain 70% traffic loyalty 2023
23
Ahrefs: Low-volume keywords add 20% total traffic 2023 mid-size sites
24
Backlinko: Core Web Vitals + keywords lift rankings 11% 2023
25
Moz data: Local keywords drive 46% searches to stores 2023
26
SEMrush: Video keywords boost dwell time 50% 2023 YouTube SEO
27
Ahrefs: Intent-matched keywords convert 2.7x 2023
28
Backlinko: Schema markup with keywords gains 30% rich results 2023
29
Moz: Trend keywords capture 40% early traffic surges 2023
30
SEMrush: Multi-language keywords expand reach 55% globally 2023
Interpretation
SEO Impact Statistics Interpretation
Despite the ever-shifting algorithms, the data screams that the humble keyword, when researched intelligently and woven into content with purpose, remains the stubbornly reliable engine for driving traffic, earning links, and ultimately convincing both search engines and humans that your page is the relevant answer they seek.
05 · Category
Search Volume Statistics30 stats
01
In 2023, the global average monthly search volume for the keyword "iPhone 15" reached 5,500,000 searches according to Google Keyword Planner data aggregated by SEMrush
02
The keyword "best credit cards" had 1,220,000 monthly searches in the US in Q4 2023, with a 12% YoY increase per Ahrefs Keyword Explorer
03
"Weight loss" keyword averaged 823,000 monthly global searches in 2023, peaking at 1.2 million during January per Google Trends data via Backlinko
04
In the UK, "electric cars" saw 301,000 monthly searches in 2023, up 45% from 2022 according to SEMrush analytics
05
"Crypto news" keyword volume hit 2,740,000 monthly worldwide in early 2023 before dropping to 1,100,000 by year-end per Ahrefs
06
US searches for "home workouts" surged to 1,000,000 monthly in 2023, a 30% rise post-pandemic per Google Keyword Planner via Moz
07
"Sustainable fashion" averaged 90,500 monthly global searches in 2023 with 25% growth per SEMrush
08
"AI tools" keyword reached 165,000 monthly searches globally by Q4 2023, up 300% YoY according to Ahrefs data
09
In India, "online shopping" had 1,830,000 monthly searches in 2023 per Google Trends analyzed by Search Engine Journal
10
"Mental health" keyword volume was 450,000 monthly in the US in 2023, increasing 18% per SEMrush
11
"Remote jobs" saw 673,000 global monthly searches in 2023, peaking at 900,000 in March per Ahrefs
12
"Vegan recipes" averaged 201,000 monthly searches worldwide in 2023 per Google Keyword Planner via Backlinko
13
In Australia, "solar panels" had 74,000 monthly searches in 2023, up 22% YoY per SEMrush
14
"Podcast equipment" keyword volume reached 49,500 monthly globally in 2023 per Ahrefs Keyword Explorer
15
"Digital marketing" averaged 135,000 monthly searches in the US in 2023 per Moz data
16
"Keto diet" had 1,220,000 global monthly searches in 2023, stable from previous year per SEMrush
17
In Canada, "real estate" keyword volume was 301,000 monthly in 2023 per Google Trends via Realtor.com insights
18
"Gaming laptops" saw 450,000 monthly global searches in 2023 per Ahrefs
19
"Plant-based meat" averaged 40,500 monthly searches worldwide in 2023, up 15% per SEMrush
20
"Cybersecurity software" had 27,100 monthly US searches in 2023 per Moz
21
"Travel insurance" keyword volume reached 368,000 globally monthly in 2023 per Google Keyword Planner via Travelpayouts
22
In Europe, "electric bikes" averaged 110,000 monthly searches in 2023 per SEMrush EU data
23
"Freelance writing" saw 74,000 monthly global searches in 2023 per Ahrefs
24
"Smart home devices" had 201,000 monthly US searches in 2023 per Backlinko
25
"Online courses" averaged 550,000 monthly worldwide searches in 2023 per SEMrush
26
"Pet insurance" keyword volume was 90,500 monthly in the UK in 2023 per Google Trends via Comparethemarket
27
"Fitness trackers" reached 301,000 global monthly searches in 2023 per Ahrefs
28
"Cloud storage" had 368,000 monthly US searches in 2023 per Moz
29
"Organic skincare" averaged 74,000 monthly worldwide searches in 2023 per SEMrush
30
"Stock trading apps" saw 110,000 monthly global searches in 2023 per Search Engine Journal
Interpretation
Search Volume Statistics Interpretation
From these search statistics, our collective digital id seems to ping frantically between buying the latest shiny object, fixing ourselves inside and out, and frantically future-proofing our lives—all while questioning if our credit cards and cybersecurity can keep up with the chaos.
Reference
Cite This Report
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APA
James Okoro. (2026, February 13). Keywords Statistics. Gitnux. https://gitnux.org/keywords-statistics
MLA
James Okoro. "Keywords Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/keywords-statistics.
Chicago
James Okoro. 2026. "Keywords Statistics." Gitnux. https://gitnux.org/keywords-statistics.
Sources & references
32 datasets cited across this report · attribution is report-level