GITNUXREPORT 2026

Flower Sales Statistics

The global flower market is thriving, projected to nearly double this decade.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

Online flower delivery channels accounted for 30% of US sales, $3 billion in 2023.

Statistic 2

Supermarket flower sales US 40% market share, $4 billion 2022.

Statistic 3

Florist shops generated 25% of sales, $2 billion US 2023.

Statistic 4

Wholesale markets handled 50% volume, $6 billion globally 2022.

Statistic 5

Farmgate direct sales 10% US, $1 billion 2023.

Statistic 6

E-commerce platforms like 1-800-Flowers $1.2 billion revenue 2023.

Statistic 7

Garden centers 20% bedding plants sales $2.5 billion US 2022.

Statistic 8

Subscription box flowers $500 million US market 2023.

Statistic 9

Airport retail flower kiosks $100 million global 2022.

Statistic 10

Hotel and event florists $800 million US 2023.

Statistic 11

Big box stores like Walmart 15% share $1.5 billion 2022.

Statistic 12

Farmers markets flower stalls $300 million US 2023.

Statistic 13

Corporate gifting channels $400 million flowers 2022.

Statistic 14

Mobile flower trucks $50 million emerging US 2023.

Statistic 15

Export air freight flowers 70% volume, $10 billion value 2022.

Statistic 16

Street vendors 5% urban sales $500 million global 2023.

Statistic 17

Pop-up shops seasonal $200 million 2022.

Statistic 18

DTC brands like The Bouqs $100 million 2023.

Statistic 19

Auction houses like Aalsmeer $4 billion turnover 2022.

Statistic 20

Mass market discounters 8% share $800 million EU 2023.

Statistic 21

US wholesale flower receipts $15 billion in 2022.

Statistic 22

Amazon flower sales $200 million US 2023.

Statistic 23

Costco floral department $1 billion annually 2022.

Statistic 24

In the US, Valentine's Day flower sales reached $2.6 billion in 2023.

Statistic 25

Mother's Day US flower purchases totaled $2.6 billion in 2022.

Statistic 26

Christmas poinsettia sales in US hit $254 million in 2023.

Statistic 27

Halloween floral decor sales rose 15% to $150 million in US 2023.

Statistic 28

US wedding flower spending averaged $2,500 per event in 2022, total market $1.5 billion.

Statistic 29

Spring seasonal flower sales in US surged 20% in March-May 2023.

Statistic 30

Summer patio plant sales US $800 million in 2022.

Statistic 31

Fall mum sales in US reached 25 million pots worth $200 million in 2023.

Statistic 32

New Year's Eve floral arrangements US sales $100 million in 2023.

Statistic 33

Easter lily sales US 10 million plants, $50 million revenue 2023.

Statistic 34

Thanksgiving centerpiece sales US $120 million in 2022.

Statistic 35

Prom season flower sales US $300 million annually.

Statistic 36

Back-to-school bouquet sales US $75 million in 2023.

Statistic 37

Global Valentine's flower market $15 billion in 2023.

Statistic 38

Europe Mother's Day rose sales 50 million stems in 2022.

Statistic 39

Asia Lunar New Year flower sales $3 billion in 2023.

Statistic 40

Australia Father's Day floral gifts $200 million in 2022.

Statistic 41

UK Christmas wreath sales 5 million units, £50 million 2023.

Statistic 42

India Diwali marigold sales 1 billion flowers, INR 5,000 crore 2023.

Statistic 43

Brazil Carnival flower decor $100 million in 2023.

Statistic 44

Japan Cherry blossom viewing flower sales ¥20 billion 2022.

Statistic 45

Canada Thanksgiving floral sales CAD 80 million 2023.

Statistic 46

Mexico Day of the Dead cempasuchil sales 100 million flowers 2023.

Statistic 47

South Africa Valentine's protea sales R500 million 2023.

Statistic 48

France Bastille Day bouquet sales €30 million 2022.

Statistic 49

Germany Oktoberfest floral decor €15 million 2023.

Statistic 50

US online flower sales during holidays reached 40% of total in 2023.

Statistic 51

US flower sales peaked at 250 million stems on Valentine's 2023.

Statistic 52

The global floriculture market was valued at USD 41.06 billion in 2021 and is projected to reach USD 89.15 billion by 2030, growing at a CAGR of 10.4%.

Statistic 53

In 2022, the worldwide cut flower market generated revenues of approximately USD 35 billion.

Statistic 54

Europe's flower market accounted for 35% of global floriculture revenues in 2023, valued at over USD 15 billion.

Statistic 55

The U.S. floriculture market size reached USD 12.5 billion in 2022, with a projected CAGR of 6.8% through 2028.

Statistic 56

Asia-Pacific floriculture market grew by 12% year-over-year in 2023, reaching USD 18 billion.

Statistic 57

Global ornamental plant sales contributed USD 25 billion to the floriculture sector in 2022.

Statistic 58

The cut flowers segment dominated the global market with 45% share in 2023, valued at USD 20 billion.

Statistic 59

Latin America's flower exports market expanded to USD 8.5 billion in 2022.

Statistic 60

Potted plants sales globally hit USD 16 billion in 2023, up 8% from previous year.

Statistic 61

The Middle East floriculture market is expected to grow at 11% CAGR from 2023-2030.

Statistic 62

North America held 25% of global flower market share in 2022, approx. USD 12 billion.

Statistic 63

Global flower bulb market valued at USD 2.1 billion in 2023.

Statistic 64

Indoor plants segment grew to USD 10 billion globally in 2022.

Statistic 65

Africa's cut flower production market reached USD 3 billion in exports in 2023.

Statistic 66

Global e-floriculture sales surged to USD 5 billion in 2023.

Statistic 67

Bedding plants market worldwide at USD 9.5 billion in 2022.

Statistic 68

Global rose market valued at USD 4.2 billion in 2023.

Statistic 69

Tulip bulb sales generated USD 1.8 billion globally in 2022.

Statistic 70

Chrysanthemum floriculture market at USD 3.5 billion in 2023.

Statistic 71

Orchid sales worldwide reached USD 2.8 billion in 2022.

Statistic 72

Lily flower market size USD 1.9 billion globally in 2023.

Statistic 73

Carnation production sales at USD 1.2 billion in 2022.

Statistic 74

Gerbera daisy market valued USD 900 million in 2023.

Statistic 75

Sunflower sales generated USD 750 million globally in 2022.

Statistic 76

Hydrangea market at USD 600 million in 2023.

Statistic 77

Peony flower sales USD 500 million worldwide 2022.

Statistic 78

Roses accounted for 25% of global cut flower sales, 150 million stems monthly in 2023.

Statistic 79

Tulips represented 18% of bulb sales, 2 billion bulbs traded yearly worldwide 2022.

Statistic 80

Chrysanthemums held 15% market share in potted plants, $2 billion sales 2023.

Statistic 81

Orchids generated $3 billion in sales, 20% of indoor plant market 2022.

Statistic 82

Lilies comprised 12% of cut flowers, 500 million stems annually 2023.

Statistic 83

Carnations sales volume 300 million stems/year globally 2022.

Statistic 84

Gerberas 10% of market, $1 billion revenue 2023.

Statistic 85

Sunflowers 8% share, 200 million stems sold 2022.

Statistic 86

Hydrangeas $800 million sales, growing 10% yearly 2023.

Statistic 87

Peonies premium sales $700 million, 50 million stems 2022.

Statistic 88

Dahlias tuber sales 1 million units, $50 million 2023.

Statistic 89

Alstroemeria 5% market, 100 million stems 2022.

Statistic 90

Proteas exotic sales $200 million South Africa origin 2023.

Statistic 91

Anthuriums $400 million tropical sales 2022.

Statistic 92

Phalaenopsis orchids 15 million pots sold yearly $1.5 billion.

Statistic 93

Freesias 50 million stems, $100 million 2023.

Statistic 94

Gladioli declining to 4% share, 80 million stems 2022.

Statistic 95

Irises bulb sales $300 million 2023.

Statistic 96

Snapdragons $150 million niche sales 2022.

Statistic 97

Zinnias seed sales 10 million packets $20 million 2023.

Statistic 98

In the US, total florist sales were $8.2 billion in 2022.

Statistic 99

California produced 75% of US cut flowers, sales $1.2 billion in 2023.

Statistic 100

Florida bedding plants sales $900 million in 2022.

Statistic 101

Netherlands exported €5.2 billion in flowers in 2023.

Statistic 102

Colombia flower exports to US $1.8 billion in 2023.

Statistic 103

Ecuador rose exports sales $850 million in 2022.

Statistic 104

Kenya cut flower exports £1 billion to Europe in 2023.

Statistic 105

China domestic flower sales RMB 200 billion in 2023.

Statistic 106

Japan flower market ¥500 billion in 2022.

Statistic 107

UK retail flower sales £2.5 billion in 2023.

Statistic 108

Germany wholesale flower market €4 billion 2022.

Statistic 109

France consumer flower spending €3.8 billion 2023.

Statistic 110

Italy potted plant sales €1.2 billion 2022.

Statistic 111

Spain cut flower production sales €800 million 2023.

Statistic 112

Australia flower industry turnover AUD 1.5 billion 2022.

Statistic 113

India floriculture exports $100 million, domestic $2 billion 2023.

Statistic 114

Thailand orchid exports $150 million 2022.

Statistic 115

Ethiopia rose exports $250 million 2023.

Statistic 116

Turkey tulip bulb sales $50 million 2022.

Statistic 117

Canada greenhouse flower sales CAD 1 billion 2023.

Statistic 118

Mexico poinsettia exports $80 million 2022.

Statistic 119

South Korea flower market KRW 3 trillion 2023.

Statistic 120

New Zealand cut flower exports NZD 20 million 2022.

Statistic 121

US Northeast region flower sales $1.5 billion 2023.

Statistic 122

US Midwest bedding plants $600 million 2022.

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The global flower market isn't just blooming; it's exploding into a multi-billion dollar industry, as revealed by a fascinating bouquet of sales statistics from every corner of the planet.

Key Takeaways

The global floriculture market was valued at USD 41.06 billion in 2021 and is projected to reach USD 89.15 billion by 2030, growing at a CAGR of 10.4%.
In 2022, the worldwide cut flower market generated revenues of approximately USD 35 billion.
Europe's flower market accounted for 35% of global floriculture revenues in 2023, valued at over USD 15 billion.
In the US, Valentine's Day flower sales reached $2.6 billion in 2023.
Mother's Day US flower purchases totaled $2.6 billion in 2022.
Christmas poinsettia sales in US hit $254 million in 2023.
In the US, total florist sales were $8.2 billion in 2022.
California produced 75% of US cut flowers, sales $1.2 billion in 2023.
Florida bedding plants sales $900 million in 2022.
Roses accounted for 25% of global cut flower sales, 150 million stems monthly in 2023.
Tulips represented 18% of bulb sales, 2 billion bulbs traded yearly worldwide 2022.
Chrysanthemums held 15% market share in potted plants, $2 billion sales 2023.
Online flower delivery channels accounted for 30% of US sales, $3 billion in 2023.
Supermarket flower sales US 40% market share, $4 billion 2022.
Florist shops generated 25% of sales, $2 billion US 2023.

The global flower market is thriving, projected to nearly double this decade.

Distribution and Retail Channels

Online flower delivery channels accounted for 30% of US sales, $3 billion in 2023.
Supermarket flower sales US 40% market share, $4 billion 2022.
Florist shops generated 25% of sales, $2 billion US 2023.
Wholesale markets handled 50% volume, $6 billion globally 2022.
Farmgate direct sales 10% US, $1 billion 2023.
E-commerce platforms like 1-800-Flowers $1.2 billion revenue 2023.
Garden centers 20% bedding plants sales $2.5 billion US 2022.
Subscription box flowers $500 million US market 2023.
Airport retail flower kiosks $100 million global 2022.
Hotel and event florists $800 million US 2023.
Big box stores like Walmart 15% share $1.5 billion 2022.
Farmers markets flower stalls $300 million US 2023.
Corporate gifting channels $400 million flowers 2022.
Mobile flower trucks $50 million emerging US 2023.
Export air freight flowers 70% volume, $10 billion value 2022.
Street vendors 5% urban sales $500 million global 2023.
Pop-up shops seasonal $200 million 2022.
DTC brands like The Bouqs $100 million 2023.
Auction houses like Aalsmeer $4 billion turnover 2022.
Mass market discounters 8% share $800 million EU 2023.
US wholesale flower receipts $15 billion in 2022.
Amazon flower sales $200 million US 2023.
Costco floral department $1 billion annually 2022.

Distribution and Retail Channels Interpretation

While online blooms have firmly rooted a $3 billion stake in the American market, the humble supermarket bouquet still reigns supreme in sheer dollars, proving that even in a digital age, the impulse buy at the checkout lane can outflower the most deliberate click.

Holiday and Seasonal Sales

In the US, Valentine's Day flower sales reached $2.6 billion in 2023.
Mother's Day US flower purchases totaled $2.6 billion in 2022.
Christmas poinsettia sales in US hit $254 million in 2023.
Halloween floral decor sales rose 15% to $150 million in US 2023.
US wedding flower spending averaged $2,500 per event in 2022, total market $1.5 billion.
Spring seasonal flower sales in US surged 20% in March-May 2023.
Summer patio plant sales US $800 million in 2022.
Fall mum sales in US reached 25 million pots worth $200 million in 2023.
New Year's Eve floral arrangements US sales $100 million in 2023.
Easter lily sales US 10 million plants, $50 million revenue 2023.
Thanksgiving centerpiece sales US $120 million in 2022.
Prom season flower sales US $300 million annually.
Back-to-school bouquet sales US $75 million in 2023.
Global Valentine's flower market $15 billion in 2023.
Europe Mother's Day rose sales 50 million stems in 2022.
Asia Lunar New Year flower sales $3 billion in 2023.
Australia Father's Day floral gifts $200 million in 2022.
UK Christmas wreath sales 5 million units, £50 million 2023.
India Diwali marigold sales 1 billion flowers, INR 5,000 crore 2023.
Brazil Carnival flower decor $100 million in 2023.
Japan Cherry blossom viewing flower sales ¥20 billion 2022.
Canada Thanksgiving floral sales CAD 80 million 2023.
Mexico Day of the Dead cempasuchil sales 100 million flowers 2023.
South Africa Valentine's protea sales R500 million 2023.
France Bastille Day bouquet sales €30 million 2022.
Germany Oktoberfest floral decor €15 million 2023.
US online flower sales during holidays reached 40% of total in 2023.
US flower sales peaked at 250 million stems on Valentine's 2023.

Holiday and Seasonal Sales Interpretation

From Valentine's billions to prom season millions, these numbers bloom into a single truth: floristry is the global language of "I messed up" and "I love you," monetizing every holiday, season, and sentiment in between.

Market Size and Growth

The global floriculture market was valued at USD 41.06 billion in 2021 and is projected to reach USD 89.15 billion by 2030, growing at a CAGR of 10.4%.
In 2022, the worldwide cut flower market generated revenues of approximately USD 35 billion.
Europe's flower market accounted for 35% of global floriculture revenues in 2023, valued at over USD 15 billion.
The U.S. floriculture market size reached USD 12.5 billion in 2022, with a projected CAGR of 6.8% through 2028.
Asia-Pacific floriculture market grew by 12% year-over-year in 2023, reaching USD 18 billion.
Global ornamental plant sales contributed USD 25 billion to the floriculture sector in 2022.
The cut flowers segment dominated the global market with 45% share in 2023, valued at USD 20 billion.
Latin America's flower exports market expanded to USD 8.5 billion in 2022.
Potted plants sales globally hit USD 16 billion in 2023, up 8% from previous year.
The Middle East floriculture market is expected to grow at 11% CAGR from 2023-2030.
North America held 25% of global flower market share in 2022, approx. USD 12 billion.
Global flower bulb market valued at USD 2.1 billion in 2023.
Indoor plants segment grew to USD 10 billion globally in 2022.
Africa's cut flower production market reached USD 3 billion in exports in 2023.
Global e-floriculture sales surged to USD 5 billion in 2023.
Bedding plants market worldwide at USD 9.5 billion in 2022.
Global rose market valued at USD 4.2 billion in 2023.
Tulip bulb sales generated USD 1.8 billion globally in 2022.
Chrysanthemum floriculture market at USD 3.5 billion in 2023.
Orchid sales worldwide reached USD 2.8 billion in 2022.
Lily flower market size USD 1.9 billion globally in 2023.
Carnation production sales at USD 1.2 billion in 2022.
Gerbera daisy market valued USD 900 million in 2023.
Sunflower sales generated USD 750 million globally in 2022.
Hydrangea market at USD 600 million in 2023.
Peony flower sales USD 500 million worldwide 2022.

Market Size and Growth Interpretation

The global flower industry is in full, fragrant bloom, proving that even in a digital age, our enduring need to cultivate, gift, and surround ourselves with natural beauty is a growth business with deep roots and a very healthy bottom line.

Sales by Flower Variety

Roses accounted for 25% of global cut flower sales, 150 million stems monthly in 2023.
Tulips represented 18% of bulb sales, 2 billion bulbs traded yearly worldwide 2022.
Chrysanthemums held 15% market share in potted plants, $2 billion sales 2023.
Orchids generated $3 billion in sales, 20% of indoor plant market 2022.
Lilies comprised 12% of cut flowers, 500 million stems annually 2023.
Carnations sales volume 300 million stems/year globally 2022.
Gerberas 10% of market, $1 billion revenue 2023.
Sunflowers 8% share, 200 million stems sold 2022.
Hydrangeas $800 million sales, growing 10% yearly 2023.
Peonies premium sales $700 million, 50 million stems 2022.
Dahlias tuber sales 1 million units, $50 million 2023.
Alstroemeria 5% market, 100 million stems 2022.
Proteas exotic sales $200 million South Africa origin 2023.
Anthuriums $400 million tropical sales 2022.
Phalaenopsis orchids 15 million pots sold yearly $1.5 billion.
Freesias 50 million stems, $100 million 2023.
Gladioli declining to 4% share, 80 million stems 2022.
Irises bulb sales $300 million 2023.
Snapdragons $150 million niche sales 2022.
Zinnias seed sales 10 million packets $20 million 2023.

Sales by Flower Variety Interpretation

While roses rule the cut-flower roost at a quarter of sales, tulips bulbously dominate gardens, chrysanthemums pot powerfully, and orchids reign with luxurious roots, proving the global flower trade is a multi-billion dollar ecosystem where every petal has its price.

Sales by Region

In the US, total florist sales were $8.2 billion in 2022.
California produced 75% of US cut flowers, sales $1.2 billion in 2023.
Florida bedding plants sales $900 million in 2022.
Netherlands exported €5.2 billion in flowers in 2023.
Colombia flower exports to US $1.8 billion in 2023.
Ecuador rose exports sales $850 million in 2022.
Kenya cut flower exports £1 billion to Europe in 2023.
China domestic flower sales RMB 200 billion in 2023.
Japan flower market ¥500 billion in 2022.
UK retail flower sales £2.5 billion in 2023.
Germany wholesale flower market €4 billion 2022.
France consumer flower spending €3.8 billion 2023.
Italy potted plant sales €1.2 billion 2022.
Spain cut flower production sales €800 million 2023.
Australia flower industry turnover AUD 1.5 billion 2022.
India floriculture exports $100 million, domestic $2 billion 2023.
Thailand orchid exports $150 million 2022.
Ethiopia rose exports $250 million 2023.
Turkey tulip bulb sales $50 million 2022.
Canada greenhouse flower sales CAD 1 billion 2023.
Mexico poinsettia exports $80 million 2022.
South Korea flower market KRW 3 trillion 2023.
New Zealand cut flower exports NZD 20 million 2022.
US Northeast region flower sales $1.5 billion 2023.
US Midwest bedding plants $600 million 2022.

Sales by Region Interpretation

America may be the florist's cash register with its $8.2 billion in sales, but the global garden is overwhelmingly tilled by giants like the Netherlands and Colombia, proving that when it comes to flowers, the world buys local but sources globally.

Sources & References

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