Gitnux/Report 2026

Floristry Industry Statistics

The global floriculture market is forecast to reach $114.2 billion by 2035 at a 4.6% CAGR (2026–2035), explore the figures behind growth, companies and trends.
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November 11, 2026Updated
Floristry Industry Statistics
Emilia SantosWritten by Emilia Santos·Edited by Min-ji Park·Fact-checked by Claire Beaumont
Published ·Updated
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The floristry industry at a glance

U.S. floriculture sales reached $8.41 billion in 2025, while the broader florist retail market generated $5.88 billion in 2024, showing a large but fragmented industry spanning growers, shops, supermarkets and online delivery.

$8.41B[48]
U.S. floriculture sales, 2025
$5.88B[59]
U.S. florist revenue, 2024
45,200[19]
Floral designers employed, 2025
4.6%[60]
Global floriculture CAGR, 2026–2035
Market size
U.S. floriculture operations reported $8.41 billion in sales in 2025, including bedding and garden plants, herbaceous perennials, potted flowering plants, foliage, propagative materials, cut flowers and florist greens. Separately, U.S. florist establishments recorded $5.88 billion in 2024 revenue, the latest Census Bureau measure for NAICS 453110.[48][59]
Forecast & CAGR
Global floriculture revenue was estimated at $73.1 billion in 2025 and is forecast to reach $114.2 billion by 2035, implying a 4.6% CAGR from 2026 to 2035. A separate cut-flower estimate places that segment at $40.8 billion in 2025, with a projected 5.2% CAGR through 2033.[60][61]
Market share & regions
The Asia-Pacific region was identified as the largest global floriculture market in 2025 by Global Market Insights. In the United States, Florida generated $1.408 billion and California $1.110 billion in 2025; together they represented about 30% of national floriculture sales.[60][48]
Segmentation
U.S. 2025 floriculture sales were led by annual bedding and garden plants at $3.119 billion, followed by herbaceous perennial plants at $1.472 billion, potted flowering plants at $1.407 billion and foliage plants at $974.9 million. Cut flowers contributed $389.0 million among operations with at least $100,000 in sales.[48]
Key players & concentration
The global floriculture market remains highly fragmented: the five leading companies identified by Global Market Insights—Flamingo Horticulture, Ball Horticultural, Dümmen Orange, Syngenta Flowers and Florensis—held a combined 3% share in 2025. In U.S. retail, 1-800-FLOWERS.COM reported $1.686 billion in fiscal-2025 net revenue across floral, gifting and related businesses, but its figure is not directly comparable with florist-only market revenue.[60][29]
Pricing
The median annual wage for U.S. floral designers was $37,360 in May 2025, while designers employed specifically by florists had median pay of $36,870. Cost pressure is material because the U.S. relies heavily on imported cut flowers, particularly from Colombia and Ecuador, exposing retailers to freight, labor and tariff changes.[19][39]
Trends, drivers & challenges
Demand is supported by weddings, funerals, holidays, everyday gifting and online ordering, but labor and shop-count pressures remain significant: floral-designer employment is projected to decline 6% from 2025 to 2035. In 2025, U.S. floriculture operations with hired workers totaled 8,478, up 13% from 2024, while the average peak workforce was 15 workers per operation.[19][48]
Consumer behavior & competition
Online and delivery platforms are expanding the service area of local shops, but the Bureau of Labor Statistics notes that this can also reduce the need for additional shops as existing businesses fulfill wider geographic demand. 1-800-FLOWERS.COM reported that fiscal-2025 revenue fell 8.0% to $1.686 billion as consumers moderated discretionary and everyday-gifting spending.[19][29]
M&A
M&A activity accelerated in floriculture during the second half of 2025, with Oaklins recording 62 transactions compared with 47 in the first half. U.S. consolidation continued in wholesale distribution: Mayesh acquired Sooner Wholesale Florist in January 2026, expanding its regional network and resources.[15][62]
Regulation
Commercial U.S. floriculture statistics cover operations that produce and sell at least $10,000 annually in surveyed floriculture crops, including cut flowers, potted plants, foliage, bedding plants, perennials, florist greens and propagative material. Imported flowers are inspected by U.S. agricultural authorities for plant pests and diseases; Miami processed approximately 990 million stems during the 2026 Valentine’s season.[48][39]
Latest news
The latest USDA floriculture release reported $8.41 billion in U.S. floriculture sales and 11,728 operations in 2025, with Florida and California together accounting for about 30% of sales. In 2026, wholesale consolidation continued through Mayesh’s acquisition of Sooner Wholesale Florist, while imported-flower costs remained affected by tariffs and higher production costs.[48][62][39]

02 Ranking

Top 10 Companies in the Floristry Industry

The leading companies in the floristry industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Ball Horticultural Company stands out for ornamental crops because it is a global breeder, producer and marketer of ornamental crops, while Sakata Seed Corporation focuses on ornamental seed genetics since products are sold in more than 130 countries.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in ornamental breeding

    Ball Horticultural Company

    US

    Ranked #1 · 9.3 · Ornamental breeding

    Why we picked it: Ball is a global breeder, producer and marketer of ornamental crops and young plants.

    See in ranking ↓Visit ballhort.com ↗

  2. Leader in flower genetics

    Suntory Flowers

    JP

    Ranked #3 · 9.0 · Flower genetics

    Why we picked it: Suntory Flowers developed Surfinia and Million Bells genetics used in flower genetics, cuttings and young plants.

    See in ranking ↓Visit suntoryflowers.com ↗

  3. Leader in floral consumables

    Smithers-Oasis

    US

    Ranked #5 · 8.8 · Floral consumables

    Why we picked it: Smithers-Oasis created OASIS floral foam and manufactures floral design and postharvest products globally.

    See in ranking ↓Visit smithersoasis.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the floristry industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Ball Horticultural Company

Ornamental breeding · US

9.3
2

Sakata Seed Corporation

Ornamental breeding · JP

9.1
3

Suntory Flowers

Flower genetics · JP

9.0
4

Syngenta Flowers

Ornamental breeding · CH

8.9
5

Smithers-Oasis

Floral consumables · US

8.8
6

Beekenkamp Group

Ornamental young plants and chrysanthemums · NL

8.3
7

Danziger

Flower breeding, cuttings and flower farms worldwide · IL

8.3
8

Royal Van Zanten

Cut flowers, pot plants and flower bulbs worldwide · NL

8.3
9

Anthura

Orchids, anthuriums and bromeliads worldwide · NL

8.0
10

Benary

Ornamental flower seeds worldwide · DE

7.9

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Emilia Santos. (2026, February 13). Top 10 companies in the floristry industry. In Floristry Industry Statistics. Gitnux. https://gitnux.org/floristry-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

Digital ordering and AI discovery feed online conversion: 22% of U.S. retail florist sales came from e-commerce in 2023, up from 14% in 2019.

AI in the floristry industry

  • 15 million U.S. adults used generative AI as their primary search method in 2024, affecting how consumers discover florists and floral businesses.[1]
  • Nearly tenfold growth in AI-driven website traffic was reported through 2025, creating a new customer-acquisition channel for florists.[1]

Automation in the floristry industry

  • 22% of U.S. retail florist sales came from e-commerce in 2023, up from 14% in 2019, indicating increased use of digital ordering and fulfillment systems.[2]
  • 13% growth in total U.S. floral-product spending was recorded through 2023, increasing the importance of technology that supports online sales and operational efficiency.[2]

Digital Transformation in the home and personal services sector (sector benchmark)

  • Among England adult social care providers, 73% used digital social care records in February–March 2025.[3]
  • Among England adult social care providers, 63% used digital rostering tools in February–March 2025.[3]
  • Across U.S. service-based SMBs, 69% used at least one operational automation to save time in data collected in December 2025.[4]
  • Across U.S. service-based SMBs, 42% said they could not survive without their digital tools in data collected in December 2025.[4]

Technology Adoption in the home and personal services sector (sector benchmark)

  • Among surveyed homecare businesses, 94% used auditing and compliance software in 2024.[5]
  • Among England adult social care providers, 73% used at least one care technology for care and support in February–March 2025.[3]
  • Among surveyed homecare businesses, 96% used rostering software in 2024.[5]
  • Among surveyed homecare businesses, 92% used finance software in 2024.[5]
  • Among surveyed homecare businesses, 98% used care-management software in 2024.[5]

Cloud Computing in the home and personal services sector (sector benchmark)

  • Across EU businesses, 45% bought cloud-computing services in 2023.[6]
  • Across EU small and medium-sized enterprises, 44% bought cloud-computing services in 2023.[6]
  • Across EU large businesses, 78% bought cloud-computing services in 2023.[6]
  • Among EU businesses using cloud computing, 83% used it to host email systems in 2023.[6]
  • Among EU businesses using cloud computing, 68% used it for file storage in 2023.[6]

Big Data in the home and personal services sector (sector benchmark)

  • Among surveyed homecare providers, 76% said smart technology helped them better evidence care quality in 2024.[5]
  • Among surveyed homecare providers, 64% said smart technology helped them better audit care quality in 2024.[5]
  • Among surveyed homecare agencies with reporting tools, 22% were not using their data to inform business decisions or benefit clients in 2025.[7]
  • Among surveyed homecare providers, 57% reported improved visibility of care after adopting smart technology in 2024.[5]

IoT in the home and personal services sector (sector benchmark)

  • Among England adult social care providers, 5% used voice-operated or remote-controlled technology in February–March 2025.[3]
  • Among England adult social care providers, 14% used audio assistants such as smart speakers in February–March 2025.[3]
  • Among England adult social care providers, 35% used personal alarms in February–March 2025.[3]
  • Among England adult social care providers, 43% used monitoring equipment with sensors in February–March 2025.[3]
  • Among England adult social care providers, 6% used smartwatches in February–March 2025.[3]

Innovation in the floristry industry

  • 65% of Society of American Florists survey respondents attributed sales increases to a higher average order value in 2023.[2]
  • 60.6% of surveyed U.S. retail florists made no changes to the way they designed flowers, while 39.4% changed their design approach.[8]
  • 86.8% of surveyed retail flower businesses used novel sales approaches during the study period.[8]

05 Statistics

Data & Analytics

Operational visibility is uneven: 11,728 domestic floriculture operators were recorded in the United States in 2025, while data-quality and data-governance benchmarks vary across organizations.

Business intelligence in the floristry industry

  • 43 of 96 surveyed Intermountain West florists, or 45%, sold gift items in addition to cut flowers.[9]
  • $6.43 billion was the reported value of U.S. floriculture sales across retail outlets in 2022.[9]
  • 8,951 U.S. floriculture producers were represented in the 2022 industry sales estimate.[9]
  • 11,728 domestic floriculture operators were recorded in the United States in 2025.[10]
  • $8.4 billion was the latest reported total value of U.S. floriculture-crop sales in 2025.[10]
  • 600 floral-wholesaler doors and approximately 400 wholesaler operations were estimated in the United States.[10]

Data analytics in the floristry industry

  • 40% of respondents bought cut flowers from a florist or floral shop for Mother’s Day in the 2021 U.S. survey.[8]
  • 41% of respondents bought cut flowers from a florist or floral shop for birthday gifts in the 2021 U.S. survey.[8]
  • 45% of U.S. cut-flower purchasers bought flowers online in a 2022 consumer survey.[11]
  • 55% of U.S. cut-flower purchasers bought flowers in stores in a 2022 consumer survey.[11]
  • 65% of U.S. cut-flower purchasers in the 2022 survey were women and 34% were men.[11]
  • 8,502 U.S. consumers participated in a nationally representative online cut-flower purchasing survey conducted in June 2021.[8]

Data Quality in the home and personal services sector (sector benchmark)

  • Across supply-management organizations, 23% reported spending at least 21% of their time cleaning data in 2024.[12]
  • Across supply-management organizations, 49% reported that their data quality was good or excellent in 2024, based on a survey of more than 121 respondents.[12]
  • Across supply-management organizations, 67% said their data quality was better or significantly better than two years earlier in 2024.[12]
  • Across organizations in APQC cross-industry research, 43% reported already using data-quality assessments within data governance in 2024.[13]

Data Governance in the home and personal services sector (sector benchmark)

  • Among organizations surveyed globally, 47% reported housing their data-governance function in a center of excellence in 2024.[12]
  • Among consumer-services companies, 31% reported having a formal data-governance organization in 2024, making this a relevant benchmark for personal-services businesses.[14]
  • Among organizations surveyed globally, 81% considered their data-governance program useful in 2024.[12]
  • Among organizations surveyed globally, 53% of companies with more than 10,000 employees reported a formal data-governance organization in 2024.[14]
  • Among organizations surveyed globally, 61% reported having a dedicated data-governance function in 2024.[12]

KPIs in the floristry industry

  • 27% of respondents planned to buy flowers or plants for others more often in 2025.[10]
  • 23% of Mother’s Day flower and plant purchasers used a local florist in 2025.[10]
  • 72% of Mother’s Day purchasers bought fresh bouquets in 2025.[10]
  • 62% of Mother’s Day purchasers bought flowers or plants for their own mothers in 2025.[10]
  • 29% of Mother’s Day purchasers bought flowering houseplants in 2025.[10]
  • 63% of Mother’s Day purchasers bought fresh floral arrangements in 2025.[10]

06 Statistics

Strategy & Growth

Mother’s Day economics remain sensitive to costs and tariffs: 68% of surveyed U.S. florists saw average Mother’s Day order values increase in 2024.

Growth in the floristry industry

  • 68% of surveyed U.S. florists saw average Mother’s Day order values increase in 2024.[10]
  • $3.2 billion was the expected U.S. Mother’s Day spending on flowers in 2025.[10]
  • $7 billion is spent annually on cut flowers in the United States, according to a 2024 florist-market overview.[9]
  • 27% of U.S. consumers planned to buy flowers or plants more often in the future in 2025.[10]
  • 38% of Americans bought flowers or plants for Mother’s Day in 2025, up from 36% in 2024.[10]
  • $71 was the average U.S. Mother’s Day flower or plant purchase in 2025, up from $60 in 2024.[10]

Differentiation in the floristry industry

  • 88% of U.S. floral consumers rated a product guarantee important when choosing where to buy flowers.[10]
  • 77% of U.S. floral consumers rated value for money important when choosing where to buy flowers.[10]
  • 83% of U.S. floral consumers rated convenience and ease of ordering important when choosing where to buy flowers.[10]
  • 77% of U.S. floral consumers rated delivery service, including same-day delivery, important when choosing where to buy flowers.[10]
  • 67% of U.S. floral consumers rated professional design important when choosing where to buy flowers.[10]
  • 93% of U.S. floral consumers rated flower quality and freshness important when choosing where to buy flowers.[10]

Mergers and acquisitions in the floristry industry

  • 2 Colorado floral brands, Palmer Flowers and Paul Wood Florist, were acquired by Family Flowers in March 2024.[10]
  • 1 Ecuadorian rose grower, Ecuatorian Flowers, was acquired by Rosaprima in February 2024.[15]
  • 1 U.S. tulip grower, De Goede Bulb Farm, was acquired by Wazelnut Farm in February 2024.[15]
  • 2 U.S. wholesale fresh-cut-flower companies were acquired by the same private-equity-backed platform within six months through Ferris Brothers Wholesale Florist and Kennicott-Paramus.[15]
  • 3 locations were operated by Palmer Flowers in Northern Colorado before its 2024 acquisition by Family Flowers.[10]
  • 1 U.S. indoor-plant grower, Battlefield Farms, was acquired by Costa Farms in January 2024.[15]

Strategic partnerships in the floristry industry

  • $12 was Interflora’s stated international delivery charge in the United Kingdom’s international-delivery information.[16]
  • 1 business day was Teleflora’s stated delivery target for most countries through its international florist network.[17]
  • £22 was the annual price of Interflora’s platinum delivery pass for free international delivery and other deliveries.[16]
  • 130-plus countries are covered by Interflora’s florist network for international delivery.[16]
  • 42 regional units supported Teleflora’s Arts & Education Program in its membership materials.[17]
  • 30,000-plus florists participate in Interflora’s international network across more than 130 countries.[16]

07 Statistics

People & Workforce

Labor availability tightens operations, with floral-designer employment projected to decline 6% from 2025 to 2035.

Hiring in the floristry industry

  • 75.5% of U.S. retail-florist workers had a high-school education or higher in 2022.[18]
  • 77,125 people worked in the U.S. retail-florists industry in 2022.[18]

Remote Work in the home and personal services sector (sector benchmark)

  • Across U.S. service occupations, 6.5% of workers did some work at home on average in 2024–2025.[19]
  • Across U.S. leisure and hospitality industries, 7.2% of workers did some work at home on average in 2024–2025.[19]
  • Across U.S. education and health-services industries, 28.1% of workers did some work at home on average in 2024–2025.[19]
  • Across U.S. other-services industries, 32.6% of workers did some work at home on average in 2024–2025.[19]

Hybrid Work in the home and personal services sector (sector benchmark)

  • Among U.S. full-time employees able to work from home, 44.4% were hybrid during December 2023–March 2024.[20]
  • Across U.S. full-time wage-and-salary employees, 28% worked in a hybrid arrangement during December 2023–March 2024.[20]
  • Across U.S. professional and business services, 22% of full-time employees were hybrid during December 2023–March 2024.[20]
  • Across U.S. education industries, 44% of full-time employees were hybrid during December 2023–March 2024.[20]
  • Across U.S. health-care and social-assistance industries, 30% of full-time employees were hybrid during December 2023–March 2024.[20]

Upskilling in the floristry industry

  • 40% of Australian floristry businesses responding to a 2023 training survey offered staff-accredited training.[21]
  • 80% of Australian floristry businesses responding to a 2023 training survey had some form of accredited training within the business.[21]
  • 90.91% of surveyed florist respondents in a U.S. florist-market study identified as women.[9]
  • 80% of surveyed Australian floristry businesses considered floral-design skills a must for staff.[21]

Employee Engagement in the home and personal services sector (sector benchmark)

  • Globally, 27% of managers were engaged at work in 2025, down from 30% in 2024.[22]
  • In the United States, 32% of employees were engaged at work in 2025.[22]
  • Across 183,000 business units in 53 industries and 90 countries, top-quartile engagement teams achieved 23% higher profitability than bottom-quartile teams in Gallup’s meta-analysis.[22]
  • Across the United States and Canada, 31% of employees were engaged at work in 2025.[22]

DEI in the floristry industry

  • 26.7% of White workers in the U.S. retail-florists industry were men in 2022.[18]
  • 73.3% of White workers in the U.S. retail-florists industry were women in 2022.[18]
  • 22,383 men worked in the U.S. retail-florists industry in 2022.[18]
  • Average annual pay in U.S. retail florists was $40,761 for men and $27,021 for women in 2022.[18]
  • 61,123 White workers were employed in the U.S. retail-florists industry in 2022.[18]

Change Management in the home and personal services sector (sector benchmark)

  • In a 2025 U.S. employee survey, 69% said major new product and service launches made their organizations better.[23]
  • Prosci’s 2023 change-management benchmark included 2,668 respondents across 38 industries and 101 countries.[24]
  • In Prosci’s 2023 change-management benchmark, 22% of participating organizations had fewer than 500 employees.[24]
  • In Prosci’s 2023 change-management benchmark, 28% of respondents were based in the United States.[24]
  • In Prosci’s 2023 change-management benchmark, 36% of participating organizations reported revenue below $50 million.[24]

08 Statistics

Customer & Sales

Online acceptance is near-universal: 94% of brick-and-mortar florists accepted online orders, and 100% of online florists accepted online orders in the floral-industry survey.

Customer experience in the floristry industry

  • 16% of Japanese flower-shop customers who were dissatisfied remained silent rather than expressing their complaints in 2021.[25]
  • 5.6% of Japanese flower-shop customers expressed dissatisfaction during the previous year in 2021.[25]
  • 83% of Millennials reported enjoying the in-store shopping experience for floral products in Kantar’s 2022 data.[26]
  • 33% of adults said they rarely received good customer service in Kantar’s 2022 floral-market research.[26]
  • 81% of Gen Z respondents reported enjoying the in-store shopping experience for floral products in Kantar’s 2022 data.[26]

Customer retention in the floristry industry

  • 10.2% of FTD customers returned five years later, according to U.S. floral-service retention analysis.[27]
  • 11.4% of Farmgirl Flowers customers returned five years later, according to U.S. floral-service retention analysis.[27]
  • 31.5% of The Bouqs Co. customers returned one year later, according to U.S. floral-service retention analysis.[27]
  • 7.6% of The Bouqs Co. customers returned five years later, according to U.S. floral-service retention analysis.[27]
  • 34.3% of Farmgirl Flowers customers returned one year later, according to U.S. floral-service retention analysis.[27]

Customer acquisition in the floristry industry

  • 20.5% of floral-industry firms said B2B e-commerce enabled direct sales that were previously unavailable, in the 2020 survey.[28]
  • 94% of brick-and-mortar florists accepted online orders in the floral-industry survey.[28]
  • 100% of online florists accepted online orders in the floral-industry survey.[28]
  • 8.4% of floral-industry firms said B2B e-commerce enabled selling through wholesale florists or distributors, in the 2020 survey.[28]
  • 28.2% of floral-industry firms said B2B e-commerce enabled business expansion that was previously unavailable, in the 2020 survey.[28]

Customer loyalty in the floristry industry

  • 9% of 1-800-Flowers.com customers were Passport members during fiscal 2026.[29]
  • 30% of U.S. consumers identified girlfriends or wives as the people who most appreciate flowers in the 2016 study.[30]
  • 46% of U.S. consumers viewed people who give flowers as taking time to give something special in the 2016 study.[30]
  • 19% of 1-800-Flowers.com revenue came from Passport members during fiscal 2026.[29]
  • 51% of U.S. consumers viewed people who give flowers as sincere in the 2016 study.[30]

09 Statistics

Marketing & Brand

Omnichannel tactics spread through the channel: 55% of brick-and-mortar florists used social media, while 34% used email marketing with buy buttons.

Marketing in the floristry industry

  • 10% of U.S. consumers said floral workshops, classes or events would motivate them to shop at a local florist more often in 2016.[30]
  • 54% of U.S. consumers said special offers, discounts or promotions would motivate them to shop at a local florist more often in 2016.[30]
  • 23% of U.S. consumers said unique, personalized styles and looks would motivate more local-florist shopping in 2016.[30]
  • 15% of U.S. consumers said referral discounts would motivate them to shop at a local florist more often in 2016.[30]
  • 31% of U.S. consumers said a variety of bouquet or arrangement price points would motivate more local-florist shopping in 2016.[30]

Digital marketing in the floristry industry

  • 55% of brick-and-mortar florists used social media as part of their omnichannel strategy in the floral-industry survey.[28]
  • 38% of online florists used email marketing with buy buttons in their omnichannel strategy.[28]
  • 34% of brick-and-mortar florists used email marketing with buy buttons in their omnichannel strategy.[28]
  • 68% of wire services used their own webstore as part of their omnichannel strategy in the floral-industry survey.[28]
  • 50% of online florists used their own website as part of their omnichannel strategy in the floral-industry survey.[28]

Branding in the floristry industry

  • 30% of U.S. consumers identified friends as the people who most appreciate flowers in 2016.[30]
  • 20% of U.S. consumers associated people who give flowers with being old-fashioned in 2016.[30]
  • 39% of U.S. consumers associated people who give flowers with having good taste in 2016.[30]
  • 2% of U.S. consumers associated people who give flowers with being cheap in 2016.[30]
  • 20% of U.S. consumers associated people who give flowers with being sophisticated in 2016.[30]

Social media in the floristry industry

  • 55% of brick-and-mortar florists used social media in their omnichannel strategy in the floral-industry survey.[28]
  • 41% of wholesale florists used social media in their omnichannel strategy in the floral-industry survey.[28]
  • 36% of allied-trade distributors used social media in their omnichannel strategy in the floral-industry survey.[28]
  • 49% of domestic growers used social media in their omnichannel strategy in the floral-industry survey.[28]
  • 46% of international growers used social media in their omnichannel strategy in the floral-industry survey.[28]

Influencer Marketing in the home and personal services sector (sector benchmark)

  • Among U.S. home-services businesses, 33% expected to try influencer marketing for the first time in 2026.[31]
  • Globally, 40% of brands engaged influencers on an extended basis in 2025, up from 29% previously.[32]
  • Among U.S. Gen Z beauty shoppers, 90% bought a beauty product based on an influencer recommendation during the previous year.[33]
  • Across surveyed brands, 83% perceived influencer marketing as effective in 2023.[34]
  • Across surveyed brands, 54.3% used views, reach, or impressions as their primary influencer-marketing success metric in 2024.[34]

10 Statistics

Operations & Execution

Execution metrics emphasize delivery performance and throughput, including 98.8% of Royal FloraHolland transactions delivered within the agreed deadline in 2025.

Process optimization in the floristry industry

  • 5% higher logistics process efficiency was reported by Royal FloraHolland in 2025, reflecting improvements across its flower and plant handling operations.[35]
  • 98.8% of Royal FloraHolland transactions were delivered within the agreed deadline in 2025.[35]
  • 7.5% labor productivity growth was recorded for U.S. florists in 2025, measured as the annual change in output per labor hour.[36]
  • $524 in average floral sales per square foot was recorded by U.S. supermarket floral departments overall in the 2023 benchmark.[37]
  • 282,446 clock and direct transactions were processed by Royal FloraHolland on its busiest day in 2025.[35]

Operational efficiency in the floristry industry

  • 17.3% was the annual increase in U.S. florist labor productivity in 1996.[36]
  • Fewer than 0.2% of deliveries were reported as complaints by Royal FloraHolland in 2025.[35]
  • 21.6% was the annual decline in U.S. florist labor productivity in 2023.[36]
  • 4.13% was the year-over-year growth in average floral sales per U.S. supermarket store in the 2023 benchmark.[37]
  • 7.5% was the annual increase in U.S. florist labor productivity in 2025.[36]

Quality management in the floristry industry

  • 12% was the reported floral shrink rate in the Midwest U.S. region in the 2023 benchmark.[37]
  • 7.5% was the reported floral shrink rate in the Mid-Atlantic U.S. region in the 2023 benchmark.[37]
  • 5% or less is identified as a potential shrink target for flower businesses applying improved total quality management practices.[38]
  • 9% was the overall shrink rate for U.S. supermarket floral departments in the 2023 benchmark.[37]
  • 10% was the reported floral shrink rate in the Southeast U.S. region in the 2023 benchmark.[37]

Supply chain in the floristry industry

  • 1,500 tons of flowers arrived daily at Miami International Airport during the January–February 2024 Valentine season.[39]
  • $560.4 million of U.S. fresh-cut flower imports came from Ecuador, representing 25% of the market in the cited supply-chain data.[10]
  • 91% of U.S. air flower imports were received by Miami International Airport, according to a 2025 airport projection.[40]
  • Up to 85% of flowers sold in the United States are imported, according to a Society of American Florists supply-chain guide.[10]
  • $113.02 million of U.S. fresh-cut flower imports came from Canada, representing 5% of the market in the cited supply-chain data.[10]

Outsourcing / Offshoring in the home and personal services sector (sector benchmark)

  • 32% of building-service contractors expected a trend toward increased outsourcing of cleaning tasks, according to a 2024 U.S. market study.[41]
  • 43% of facility organizations worldwide reported no change in their use of outsourcing or contractors during October–December 2025.[42]
  • 37% of facility organizations worldwide reported increasing their use of outsourcing or contractors in the October–December 2025 survey period.[42]
  • 33% of facilities-maintenance activities were contracted out on average by hospitals in the United States, according to a 2024 operations survey.[43]
  • 91% of 200 leading food-services and facility-management buyers in the United States and Europe expected their outsourcing budgets to increase over the five years to 2030, based on a 2024 survey.[44]

11 Statistics

Finance & Pricing

Cost structure drives pricing outcomes: 20%–25% of retail price is the benchmark cost for flowers and greens contained within florist arrangements.

Pricing strategy in the floristry industry

  • 16% of sales is the potential net profit before taxes for high-performing florist shops in the cited 2025 benchmark.[45]
  • 20%–25% of retail price is the benchmark cost for flowers and greens contained within florist arrangements.[45]
  • 35%–38% of sales is the benchmark for total shop cost of goods when arrangements represent 65% of sales.[45]
  • 27%–33% of retail price is the recommended cost-of-goods range for florist arrangements in a 2025 industry benchmark.[45]
  • 10% of sales is the target net profit before taxes for retail florist businesses in a 2025 industry benchmark.[45]

Cost reduction in the floristry industry

  • 3%–4% of sales is the benchmark advertising expense range for florist shops.[45]
  • 5% or less is the shrink level FloraLife identifies as achievable through improved flower care and handling routines.[38]
  • 8.5% of sales is the average facilities expense benchmark for florist shops.[45]
  • 20% of sales is the recommended payroll ceiling for florist shops below $600,000 in annual sales, excluding owner or manager payroll.[45]
  • 10% of sales is the maximum recommended facilities-expense level for florist shops.[45]

Profitability in the floristry industry

  • 29% of sales was the estimated contribution after gross margin, labor and shrink for supermarket floral departments in the 2025 benchmark summary.[46]
  • 20%–25% was the high-performer EBITDA range cited for florist businesses in the Florist Margin Report.[47]
  • 50% was the gross margin for New England U.S. supermarket floral departments in the 2023 benchmark.[37]
  • 5%–20% was the cited actual net-margin range for florist businesses in the Florist Margin Report.[47]
  • 41% was the gross margin for Mid-Atlantic U.S. supermarket floral departments in the 2023 benchmark.[37]

Financial planning in the floristry industry

  • 73% of wire-in sales and 20% of wire-out sales were the financial-reporting percentages cited for florist accounting purposes.[10]
  • 300 relay orders at $12 in fees were estimated to reduce annual florist profit by $3,600 in the cited financial example.[47]
  • 15%–20% of revenue was the cited overhead-cost benchmark for florist businesses.[47]
  • $33.50–$42.00 was the cited fulfillment cost per florist order in the Florist Margin Report.[47]
  • 25%–35% of revenue was the cited labor-cost benchmark for florist businesses.[47]

12 Statistics

Product & Service

Plants carry category strength over cut flowers: U.S. 2025 floriculture sales were led by annual bedding and garden plants at $3.119 billion.

Product development in the floristry industry

  • 251.36 million stems of stock were produced for sale by 650 U.S. floriculture operations in 2022.[48]
  • 14.79 million stems of hybrid-tea roses were sold by U.S. floriculture operations in 2022, valued at $19.80 million.[48]
  • 18.34 million stems of tulips were sold by U.S. floriculture operations in 2022, with sales valued at $14.17 million.[48]
  • 16.29 million stems of snapdragons were sold by U.S. floriculture operations in 2022, valued at $10.29 million.[48]
  • 251.36 million stems of stock were sold by U.S. floriculture operations in 2022, generating $132.04 million in sales.[48]

Product lifecycle in the floristry industry

  • 3.51 million stems of snapdragons were sold by U.S. floriculture operations in 2022, valued at $3.89 million.[48]
  • 10 million cut flowers were estimated to be purchased each day by Americans in the cited industry overview.[9]
  • 13.42 million stems of garden roses were sold by U.S. floriculture operations in 2022, valued at $7.81 million.[48]
  • 8,951 U.S. floriculture producers generated $6.69 billion in wholesale sales in 2022.[9]
  • 247.48 million stems of stock were sold by U.S. floriculture operations in 2022, valued at $126.63 million.[48]

After-sales in the floristry industry

  • 53% of consumers who used the internet when purchasing flowers went online to view pictures of arrangements.[49]
  • 76% of consumers considered flower quality and freshness very important when shopping at a florist.[49]
  • 42% of consumers used the internet to send flowers outside their local area.[49]
  • 70% of consumers considered flower longevity very important when shopping at a florist.[49]
  • 45% of consumers who used the internet when purchasing flowers went online to compare prices.[49]

Value proposition in the floristry industry

  • 12% of cut-flower purchases were associated with birthdays, making birthdays one of the leading purchase occasions.[10]
  • 12% of cut-flower purchases were associated with anniversaries.[10]
  • 67% of fresh-flower purchases were gifts, compared with 33% bought for the purchaser’s own use.[10]
  • 63% of U.S. floral purchases were made for the buyer’s own use, while 37% were gifts.[10]
  • 77% of cut-flower purchases were made for a specific reason or occasion, while 23% were bought without a special occasion.[10]

13 Statistics

Sustainability & Ethics

Sustainability certification remains limited in retail: 9.7% of surveyed U.S. retail florists held sustainability certification in 2024.

Sustainability in the floristry industry

  • 18% of surveyed U.S. growers had sustainability plans in 2024, while 29% were considering one.[50]
  • 58% of surveyed U.S. suppliers identified implementation cost as a barrier to sustainable practices in 2024.[50]
  • 63% of surveyed U.S. floriculture suppliers had a sustainability plan in 2024.[50]
  • 27% of surveyed U.S. wholesalers had sustainability plans in 2024.[50]
  • 45% of surveyed U.S. wholesalers identified uncertainty about profitability as a sustainability barrier in 2024.[50]

ESG in the floristry industry

  • 9.7% of surveyed U.S. retail florists held sustainability certification in 2024.[51]
  • 5.3% of surveyed U.S. floriculture growers held sustainability certification in 2024.[51]
  • 21.0% of surveyed U.S. floriculture suppliers held sustainability certification in 2024, the highest rate among the four main segments studied.[51]

Ethics in the floristry industry

  • 70% of Dutch Flower Group’s purchased flowers and plants met its sustainability baseline by the end of 2021.[52]
  • 201 pesticide compounds were identified in a review of flower production, including 93 compounds banned by the European Union.[53]
  • 71% of Dutch Flower Group’s purchased flowers and plants met its sustainability baseline in the latest Sustainable Sourcing Scan result reported by AIPH.[52]

CSR in the floristry industry

  • 81% of Dutch Flower Group’s potted-plant purchases met its sustainability baseline in 2020.[52]
  • 73% of Dutch Flower Group’s purchased flowers and plants met its sustainability baseline in 2019.[52]
  • 70% of Dutch Flower Group’s cut-flower purchases met its sustainability baseline in 2020.[52]
  • 81% of Dutch Flower Group’s purchased flowers and plants met its sustainability baseline in 2020.[52]

Circular economy in the floristry industry

  • 52% of surveyed U.S. florists used recycled materials in 2024.[50]
  • 61% of surveyed U.S. florists recycled containers as a sustainability practice in 2024.[50]
  • 93% of floriculture waste was plant waste during the 2018–2019 measurement period reported for the sector.[54]
  • 53% of floriculture hazardous waste consisted of pesticide containers and packaging during 2018–2019.[54]
  • 1,193 kilograms of materials per hectare were used annually on average by the floriculture sector during 2018–2019.[54]

Carbon footprint in the floristry industry

  • Less than 20 grams of CO2e was the estimated footprint of locally grown outdoor allium in the 2025 sustainability report.[55]
  • 37 grams of CO2e was the estimated footprint of allium sourced from Spain in the 2025 sustainability report.[55]
  • 1,000 grams of CO2e was the estimated footprint of a rose grown in a natural-gas-heated Northern European greenhouse in the 2025 sustainability report.[55]
  • 20 grams of CO2e was the estimated footprint of eucalyptus sourced from Portugal in the 2025 sustainability report.[55]
  • 60 grams of CO2e was the estimated footprint of roses transported by sea freight or grown in the Netherlands using geothermal energy and green electricity.[55]

15 Statistics

Globalization & Expansion

U.S. supply is international and import-dependent: up to 85% of flowers sold in the United States are imported.

Globalization in the floristry industry

  • $2.702 billion was the United States’ 2024 import value for cut flowers.[37]
  • 49.1% was the Netherlands’ share of global floriculture, nursery and Christmas-tree exports in 2024.[57]
  • 3% was the increase in global floral-product imports in 2024.[37]
  • 80% of flowers sold in the United States are grown internationally, according to a 2024 market overview.[9]
  • $11 billion was the global export value of potted plants in 2024.[37]

Cultural adaptation in the floristry industry

  • 2 days’ advance ordering is required for some Japanese international deliveries because of time-zone and local delivery differences.[58]
  • 43% of U.S. consumers cited mood improvement as a floral-purchase influence in 2024.[10]
  • 43% of U.S. consumers cited convenience as a floral-purchase influence in 2024.[10]
  • 40% of U.S. consumers cited finances or budget as a floral-purchase influence in 2024.[10]
  • 77% of U.S. cut-flower purchases were made for a specific reason or occasion in the cited consumer study.[10]

Supplier management in the floristry industry

  • $18.567806 billion was the Netherlands’ 2024 floriculture, nursery and Christmas-tree export value.[57]
  • 80% of flowers sold in the United States are sourced internationally from climate-optimal countries such as Ecuador, Colombia and Kenya.[9]
  • $3.267849 billion was Colombia’s 2024 floriculture, nursery and Christmas-tree export value.[57]
  • $1.074532 billion was Kenya’s 2024 floriculture, nursery and Christmas-tree export value.[57]
  • $1.425296 billion was Ecuador’s 2024 floriculture, nursery and Christmas-tree export value.[57]

Stakeholder management in the floristry industry

  • 63% of surveyed U.S. florists reported higher average Mother’s Day order values in 2025 because of rising costs and tariffs.[10]
  • 49% of surveyed U.S. florists reported higher Mother’s Day sales in 2025, while 31% reported flat sales.[10]
  • 34% of surveyed U.S. florists reported lower Mother’s Day unit sales in 2025.[10]
  • 46% of surveyed U.S. florists rated Mother’s Day product quality good in 2025.[10]
  • 27% of surveyed U.S. florists reported flat Mother’s Day unit sales in 2025.[10]

Distribution channels in the floristry industry

  • 39% of U.S. Mother’s Day florist orders originated by phone in 2024.[10]
  • 22% of U.S. Mother’s Day florist orders originated from walk-ins in 2024.[10]
  • 37% of U.S. Mother’s Day floral orders were received through florists’ websites in 2025.[10]
  • 23% of U.S. Mother’s Day floral orders were received from walk-in customers in 2025.[10]
  • 35% of U.S. Mother’s Day florist orders were made through websites in 2024.[10]

Key questions about the Floristry Industry

What is the latest U.S. floriculture market size used in industry coverage?
U.S. floriculture sales reached $8.41 billion in 2025, including bedding and garden plants, herbaceous perennials, potted flowering plants, foliage, propagative materials, cut flowers and florist greens.
How fast is global floriculture expected to grow from 2026 to 2035?
Global floriculture revenue is forecast to reach $114.2 billion by 2035, implying a 4.6% CAGR from 2026 to 2035.
Which companies lead the floristry industry?
Ball Horticultural Company stands out for ornamental crops because it is a global breeder, producer and marketer of ornamental crops, while Sakata Seed Corporation focuses on ornamental seed genetics since products are sold in more than 130 countries.
What technology shift is changing how customers find florists?
In 2024, 15 million U.S. adults used generative AI as their primary search method, and nearly tenfold growth in AI-driven website traffic was reported through 2025.
How fragmented is competition in the global floriculture market?
The global floriculture market remains highly fragmented, with the five leading companies holding a combined 3% share in 2025.
Where does most U.S. flower supply come from, and what risk does that create?
Up to 85% of flowers sold in the United States are imported, and cost pressure exposes retailers to freight, labor and tariff changes.
Reference

Cite This Report

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APA
Emilia Santos. (2026, February 13). Floristry Industry Statistics. Gitnux. https://gitnux.org/floristry-industry-statistics
MLA
Emilia Santos. "Floristry Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/floristry-industry-statistics.
Chicago
Emilia Santos. 2026. "Floristry Industry Statistics." Gitnux. https://gitnux.org/floristry-industry-statistics.

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