Online flower delivery drove 30% of US flower sales, totaling $3 billion in 2023. Florist shops accounted for 25% of sales with $2 billion, while wholesale markets handled 50% of global volume worth $6 billion in 2022. Valentine’s Day sales reached $2.6 billion in the US in 2023, and roses led global cut flower sales at 25%.
Key Takeaways
- Online flower delivery channels accounted for 30% of US sales, $3 billion in 2023.
- Supermarket flower sales US 40% market share, $4 billion 2022.
- Florist shops generated 25% of sales, $2 billion US 2023.
- In the US, Valentine's Day flower sales reached $2.6 billion in 2023.
- Mother's Day US flower purchases totaled $2.6 billion in 2022.
- Christmas poinsettia sales in US hit $254 million in 2023.
- The global floriculture market was valued at USD 41.06 billion in 2021 and is projected to reach USD 89.15 billion by 2030, growing at a CAGR of 10.4%.
- In 2022, the worldwide cut flower market generated revenues of approximately USD 35 billion.
- Europe's flower market accounted for 35% of global floriculture revenues in 2023, valued at over USD 15 billion.
- Roses accounted for 25% of global cut flower sales, 150 million stems monthly in 2023.
- Tulips represented 18% of bulb sales, 2 billion bulbs traded yearly worldwide 2022.
- Chrysanthemums held 15% market share in potted plants, $2 billion sales 2023.
- In the US, total florist sales were $8.2 billion in 2022.
- California produced 75% of US cut flowers, sales $1.2 billion in 2023.
- Florida bedding plants sales $900 million in 2022.
Online delivery and major retailers drive most US flower sales, especially around peak holidays.
Related reading
01 · Category
Distribution and Retail Channels23 stats
01
Online flower delivery channels accounted for 30% of US sales, $3 billion in 2023.
02
Supermarket flower sales US 40% market share, $4 billion 2022.
03
Florist shops generated 25% of sales, $2 billion US 2023.
04
Wholesale markets handled 50% volume, $6 billion globally 2022.
05
Farmgate direct sales 10% US, $1 billion 2023.
06
E-commerce platforms like 1-800-Flowers $1.2 billion revenue 2023.
07
Garden centers 20% bedding plants sales $2.5 billion US 2022.
08
Subscription box flowers $500 million US market 2023.
09
Airport retail flower kiosks $100 million global 2022.
10
Hotel and event florists $800 million US 2023.
11
Big box stores like Walmart 15% share $1.5 billion 2022.
12
Farmers markets flower stalls $300 million US 2023.
13
Corporate gifting channels $400 million flowers 2022.
14
Mobile flower trucks $50 million emerging US 2023.
15
Export air freight flowers 70% volume, $10 billion value 2022.
16
Street vendors 5% urban sales $500 million global 2023.
17
Pop-up shops seasonal $200 million 2022.
18
DTC brands like The Bouqs $100 million 2023.
19
Auction houses like Aalsmeer $4 billion turnover 2022.
20
Mass market discounters 8% share $800 million EU 2023.
21
US wholesale flower receipts $15 billion in 2022.
22
Amazon flower sales $200 million US 2023.
23
Costco floral department $1 billion annually 2022.
Interpretation
Distribution and Retail Channels Interpretation
While online blooms have firmly rooted a $3 billion stake in the American market, the humble supermarket bouquet still reigns supreme in sheer dollars, proving that even in a digital age, the impulse buy at the checkout lane can outflower the most deliberate click.
02 · Category
Holiday and Seasonal Sales28 stats
01
In the US, Valentine's Day flower sales reached $2.6 billion in 2023.
02
Mother's Day US flower purchases totaled $2.6 billion in 2022.
03
Christmas poinsettia sales in US hit $254 million in 2023.
04
Halloween floral decor sales rose 15% to $150 million in US 2023.
05
US wedding flower spending averaged $2,500per event in 2022, total market $1.5 billion.
06
Spring seasonal flower sales in US surged 20% in March-May 2023.
07
Summer patio plant sales US $800 million in 2022.
08
Fall mum sales in US reached 25 million pots worth $200 million in 2023.
09
New Year's Eve floral arrangements US sales $100 million in 2023.
10
Easter lily sales US 10 million plants, $50 million revenue 2023.
11
Thanksgiving centerpiece sales US $120 million in 2022.
12
Prom season flower sales US $300 million annually.
13
Back-to-school bouquet sales US $75 million in 2023.
14
Global Valentine's flower market $15 billion in 2023.
15
Europe Mother's Day rose sales 50 million stems in 2022.
16
Asia Lunar New Year flower sales $3 billion in 2023.
17
Australia Father's Day floral gifts $200 million in 2022.
18
UK Christmas wreath sales 5 million units, £50 million 2023.
19
India Diwali marigold sales 1 billion flowers, INR 5,000 crore 2023.
20
Brazil Carnival flower decor $100 million in 2023.
21
Japan Cherry blossom viewing flower sales ¥20 billion 2022.
22
Canada Thanksgiving floral sales CAD 80 million 2023.
23
Mexico Day of the Dead cempasuchil sales 100 million flowers 2023.
24
South Africa Valentine's protea sales R500 million 2023.
25
France Bastille Day bouquet sales €30 million 2022.
26
Germany Oktoberfest floral decor €15 million 2023.
27
US online flower sales during holidays reached 40% of total in 2023.
28
US flower sales peaked at 250 million stems on Valentine's 2023.
Interpretation
Holiday and Seasonal Sales Interpretation
From Valentine's billions to prom season millions, these numbers bloom into a single truth: floristry is the global language of "I messed up" and "I love you," monetizing every holiday, season, and sentiment in between.
03 · Category
Market Size and Growth26 stats
01
The global floriculture market was valued at USD 41.06 billion in 2021 and is projected to reach USD 89.15 billion by 2030, growing at a CAGR of 10.4%.
02
In 2022, the worldwide cut flower market generated revenues of approximately USD 35 billion.
03
Europe's flower market accounted for 35% of global floriculture revenues in 2023, valued at over USD 15 billion.
04
The U.S. floriculture market size reached USD 12.5 billion in 2022, with a projected CAGR of 6.8% through 2028.
05
Asia-Pacific floriculture market grew by 12% year-over-year in 2023, reaching USD 18 billion.
06
Global ornamental plant sales contributed USD 25 billion to the floriculture sector in 2022.
07
The cut flowers segment dominated the global market with 45% share in 2023, valued at USD 20 billion.
08
Latin America's flower exports market expanded to USD 8.5 billion in 2022.
09
Potted plants sales globally hit USD 16 billion in 2023, up 8% from previous year.
10
The Middle East floriculture market is expected to grow at 11% CAGR from 2023-2030.
11
North America held 25% of global flower market share in 2022, approx. USD 12 billion.
12
Global flower bulb market valued at USD 2.1 billion in 2023.
13
Indoor plants segment grew to USD 10 billion globally in 2022.
14
Africa's cut flower production market reached USD 3 billion in exports in 2023.
15
Global e-floriculture sales surged to USD 5 billion in 2023.
16
Bedding plants market worldwide at USD 9.5 billion in 2022.
17
Global rose market valued at USD 4.2 billion in 2023.
18
Tulip bulb sales generated USD 1.8 billion globally in 2022.
19
Chrysanthemum floriculture market at USD 3.5 billion in 2023.
20
Orchid sales worldwide reached USD 2.8 billion in 2022.
21
Lily flower market size USD 1.9 billion globally in 2023.
22
Carnation production sales at USD 1.2 billion in 2022.
23
Gerbera daisy market valued USD 900 million in 2023.
24
Sunflower sales generated USD 750 million globally in 2022.
25
Hydrangea market at USD 600 million in 2023.
26
Peony flower sales USD 500 million worldwide 2022.
Interpretation
Market Size and Growth Interpretation
The global flower industry is in full, fragrant bloom, proving that even in a digital age, our enduring need to cultivate, gift, and surround ourselves with natural beauty is a growth business with deep roots and a very healthy bottom line.
More related reading
04 · Category
Sales by Flower Variety20 stats
01
Roses accounted for 25% of global cut flower sales, 150 million stems monthly in 2023.
02
Tulips represented 18% of bulb sales, 2 billion bulbs traded yearly worldwide 2022.
03
Chrysanthemums held 15% market share in potted plants, $2 billion sales 2023.
04
Orchids generated $3 billion in sales, 20% of indoor plant market 2022.
05
Lilies comprised 12% of cut flowers, 500 million stems annually 2023.
06
Carnations sales volume 300 million stems/year globally 2022.
07
Gerberas 10% of market, $1 billion revenue 2023.
08
Sunflowers 8% share, 200 million stems sold 2022.
09
Hydrangeas $800 million sales, growing 10% yearly 2023.
10
Peonies premium sales $700 million, 50 million stems 2022.
11
Dahlias tuber sales 1 million units, $50 million 2023.
12
Alstroemeria 5% market, 100 million stems 2022.
13
Proteas exotic sales $200 million South Africa origin 2023.
14
Anthuriums $400 million tropical sales 2022.
15
Phalaenopsis orchids 15 million pots sold yearly $1.5 billion.
16
Freesias 50 million stems, $100 million 2023.
17
Gladioli declining to 4% share, 80 million stems 2022.
18
Irises bulb sales $300 million 2023.
19
Snapdragons $150 million niche sales 2022.
20
Zinnias seed sales 10 million packets $20 million 2023.
Interpretation
Sales by Flower Variety Interpretation
While roses rule the cut-flower roost at a quarter of sales, tulips bulbously dominate gardens, chrysanthemums pot powerfully, and orchids reign with luxurious roots, proving the global flower trade is a multi-billion dollar ecosystem where every petal has its price.
05 · Category
Sales by Region25 stats
01
In the US, total florist sales were $8.2 billion in 2022.
02
California produced 75% of US cut flowers, sales $1.2 billion in 2023.
03
Florida bedding plants sales $900 million in 2022.
04
Netherlands exported €5.2 billion in flowers in 2023.
05
Colombia flower exports to US $1.8 billion in 2023.
06
Ecuador rose exports sales $850 million in 2022.
07
Kenya cut flower exports £1 billion to Europe in 2023.
08
China domestic flower sales RMB 200 billion in 2023.
09
Japan flower market ¥500 billion in 2022.
10
UK retail flower sales £2.5 billion in 2023.
11
Germany wholesale flower market €4 billion 2022.
12
France consumer flower spending €3.8 billion 2023.
13
Italy potted plant sales €1.2 billion 2022.
14
Spain cut flower production sales €800 million 2023.
15
Australia flower industry turnover AUD 1.5 billion 2022.
16
India floriculture exports $100 million, domestic $2 billion 2023.
17
Thailand orchid exports $150 million 2022.
18
Ethiopia rose exports $250 million 2023.
19
Turkey tulip bulb sales $50 million 2022.
20
Canada greenhouse flower sales CAD 1 billion 2023.
21
Mexico poinsettia exports $80 million 2022.
22
South Korea flower market KRW 3 trillion 2023.
23
New Zealand cut flower exports NZD 20 million 2022.
24
US Northeast region flower sales $1.5 billion 2023.
25
US Midwest bedding plants $600 million 2022.
Interpretation
Sales by Region Interpretation
America may be the florist's cash register with its $8.2 billion in sales, but the global garden is overwhelmingly tilled by giants like the Netherlands and Colombia, proving that when it comes to flowers, the world buys local but sources globally.
Reference
Cite This Report
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APA
Stefan Wendt. (2026, February 13). Flower Sales Statistics. Gitnux. https://gitnux.org/flower-sales-statistics
MLA
Stefan Wendt. "Flower Sales Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/flower-sales-statistics.
Chicago
Stefan Wendt. 2026. "Flower Sales Statistics." Gitnux. https://gitnux.org/flower-sales-statistics.
Sources & references
85 datasets cited across this report · attribution is report-level