Key Takeaways
- 41% of women gamers spend on cosmetics/skins (Newzoo, 2024)
- 45% of women gamers report buying downloadable content (DLC) (GfK consumer study, 2023)
- 23% of women gamers use in-game purchases monthly (Census/consumer gaming survey, 2023)
- 47% of gamers in Spain are women (ADESE report, 2023)
- 51% of Twitch users are female (2024)
- 30% of women gamers in the UK say they are interested in esports (2023)
- 19% of women gamers create content (posting clips/streams) (StreamElements Twitch study, 2023)
- 24% of women gamers say they use mods/UGC (Steam/Valve user study, 2023)
- 31% of women gamers play live-service games (Gartner consumer report, 2024)
- 53% of women gamers in the UK consider character customization important (2023)
- $56.3 billion global mobile game consumer spend in 2024 (2024)
- Average monthly spend on video games among women in the U.S. was $16.61 (2024)
- Average weekly hours played by women gamers in the U.S. was 6.2 hours (2024)
- Women made up 44% of gaming video watchers on YouTube (2024)
- 42% of gamers who stream content are women (2024)
Women gamers fuel cosmetics, mobile play, DLC and live services, while 47% report sexism.
Related reading
01 · Category
Spending & Monetization4 stats
Spending & Monetization Interpretation
02 · Category
User Demographics4 stats
User Demographics Interpretation
03 · Category
Engagement & Community1 stats
Engagement & Community Interpretation
04 · Category
Industry Trends6 stats
Industry Trends Interpretation
More related reading
05 · Category
Engagement & Spend5 stats
Engagement & Spend Interpretation
06 · Category
Media & Content8 stats
Media & Content Interpretation
07 · Category
Safety & Inclusion3 stats
Safety & Inclusion Interpretation
What Women Gamers Spend On vs What They Buy
Women gamers are more likely to spend on cosmetics/skins, while a large share also purchases downloadable content (DLC) or uses in-game purchases.
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Felix Zimmermann. (2026, February 13). Female Gamers Statistics. Gitnux. https://gitnux.org/female-gamers-statistics
Felix Zimmermann. "Female Gamers Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/female-gamers-statistics.
Felix Zimmermann. 2026. "Female Gamers Statistics." Gitnux. https://gitnux.org/female-gamers-statistics.
Sources & references
31 datasets cited across this report · attribution is report-level
+18 additional datasets cited (not shown individually)

