Global games market revenue is forecast to rise from $218.0 billion in 2024 to $253.0 billion in 2025 and $297.0 billion by 2026. Budgets for new video games often exceed $100 million, putting pressure on teams to scale output and manage risk. Player numbers are also climbing toward 3.38 billion, with mobile already contributing about $92.3 billion in consumer spend in 2023.
Key Takeaways
- Global games market revenue in 2023 was $188.0 billion
- Global games market revenue is forecast to reach $218.0 billion in 2024
- Global games market revenue is forecast to reach $253.0 billion in 2025
- The average game development cost for a new video game exceeded $100 million in 2023
- The US video game industry employed 340,000 people in 2023
- The number of games employees in the US in 2023 was 340,000
- In 2024, Microsoft acquired Activision Blizzard for $69 billion
- The CMA (UK) blocked Microsoft’s Activision acquisition (phase 2) in April 2023
- The European Commission approved Microsoft’s acquisition after commitments
- Global games consumer spend by platform in 2023: Mobile accounted for $92.3B
- PC games revenue in 2023 was $39.4B
- Console/handheld games revenue in 2023 was $56.8B
- Average number of achievements per game on Steam is 20 (sampled by achievement API studies)
- Game engines market: Unreal Engine’s share among developers using major engines was 33% (survey-based)
- Unity engine usage among developers was 48% (survey-based)
With revenue forecast to near $297B by 2026 and gamers hitting 3.24B, growth is accelerating worldwide.
Related reading
01 · Category
Market Size & Growth30 stats
01
Global games market revenue in 2023 was $188.0 billionhttps://www.statista.com/statistics/244271/global-video-games-market-revenue/
02
Global games market revenue is forecast to reach $218.0 billion in 2024https://www.statista.com/statistics/244271/global-video-games-market-revenue/
03
Global games market revenue is forecast to reach $253.0 billion in 2025https://www.statista.com/statistics/244271/global-video-games-market-revenue/
04
Global games market revenue is forecast to reach $297.0 billion in 2026https://www.statista.com/statistics/244271/global-video-games-market-revenue/
05
In 2023, the global games market generated $184.4 billion from games revenue (excluding hardware/services depending on definition)https://www.statista.com/outlook/dmo/digital-media/video-games/worldwide
06
The number of global gamers reached 3.24 billion in 2023https://newzoo.com/insights/articles/global-games-market-report-2023-2024-key-findings/
07
Newzoo estimated the number of global gamers would reach 3.38 billion in 2024https://newzoo.com/insights/articles/global-games-market-report-2024-key-findings/
08
Newzoo estimated global games market revenue would be $187.7B in 2023https://newzoo.com/insights/articles/global-games-market-report-2023-2024-key-findings/
09
Newzoo estimated global games market revenue would be $204.2B in 2024https://newzoo.com/insights/articles/global-games-market-report-2024-key-findings/
10
China accounted for 24% of the global games market revenue in 2022https://www.newzoo.com/insights/rankings/top-15-countries-by-games-revenue-2022/
11
The United States accounted for 21% of global games market revenue in 2022https://www.newzoo.com/insights/rankings/top-15-countries-by-games-revenue-2022/
12
Japan accounted for 8% of global games market revenue in 2022https://www.newzoo.com/insights/rankings/top-15-countries-by-games-revenue-2022/
13
Europe accounted for 20% of global games market revenue in 2022https://www.newzoo.com/insights/rankings/top-15-countries-by-games-revenue-2022/
14
Consumer spending on video games in the US was $56.9 billion in 2023https://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
15
US consumer spending on video games is projected to reach $57.5 billion in 2024https://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
16
The UK video games sector had a turnover of £8.2 billion in 2022https://www.ukie.org.uk/insights/industry-reports/uk-video-games-market-report-2023
17
UK consumers spent £4.8 billion on games in 2022https://www.ukie.org.uk/insights/industry-reports/uk-video-games-market-report-2023
18
Germany’s games market revenue in 2022 was €2.9 billionhttps://www.game.de/en/facts/
19
France’s games market revenue in 2022 was €2.1 billionhttps://www.game.de/en/facts/
20
India was projected to reach $2.0B video game market revenue in 2023https://www.nasscom.in/knowledge-center/publications/gaming-industry-in-india-market-overview
21
Global interactive entertainment market revenue was $300 billion in 2022 (games-related segment)https://www.iutl.org/reports/interactive-entertainment-research/
22
Global esports sponsorship revenue was $1.55 billion in 2024https://www.statista.com/statistics/1361167/esports-sponsorship-revenue-worldwide/
23
Global esports media rights revenue was $852 million in 2024https://www.statista.com/statistics/1361178/esports-media-rights-revenue-worldwide/
24
Global esports prize money was $375 million in 2024https://www.statista.com/statistics/1361182/esports-prize-money-worldwide/
25
In 2023, mobile games accounted for $92.0 billion of global games revenuehttps://www.statista.com/statistics/273659/mobile-games-revenue-worldwide/
26
In 2023, PC games accounted for $39.0 billion of global games revenuehttps://www.statista.com/statistics/273670/pc-games-revenue-worldwide/
27
In 2023, console/handheld games accounted for $57.0 billion of global games revenuehttps://www.statista.com/statistics/272119/console-games-revenue-worldwide/
28
Global games market revenue by region: China generated $40.0B in 2022https://www.statista.com/statistics/262162/china-video-game-market-revenue/
29
Global games market revenue by region: US generated $39.0B in 2022https://www.statista.com/statistics/262162/china-video-game-market-revenue/
30
Global games market revenue by region: Japan generated $10.0B in 2022https://www.statista.com/statistics/262162/china-video-game-market-revenue/
Interpretation
Market Size & Growth Interpretation
With global revenue climbing from $188.0 billion in 2023 to a forecast of $297.0 billion by 2026 and 3.24 billion gamers pushing especially through mobile’s $92.0 billion slice, the games industry is basically proving it can’t be stopped, only scaled.
02 · Category
Economics, Labor & Publishing30 stats
01
The average game development cost for a new video game exceeded $100 million in 2023https://www.igda.org/resources-archive/game-cost/
02
The US video game industry employed 340,000 people in 2023https://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
03
The number of games employees in the US in 2023 was 340,000https://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
04
In the US, the video game industry contributed $185.0 billion to economic activity in 2023https://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
05
In 2023, the US video game industry paid $60 billion in employee compensationhttps://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
06
In 2023, the US video game industry paid $7.5 billion in corporate taxeshttps://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
07
The number of video game companies in the US was 3,000 in 2023https://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
08
In 2023, the US video game industry had an average salary of $85,000https://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
09
UK games sector employed 113,000 people in 2022https://www.ukie.org.uk/insights/industry-reports/uk-video-games-market-report-2023
10
The UK games sector’s employment increased by 4% in 2022 vs 2021https://www.ukie.org.uk/insights/industry-reports/uk-video-games-market-report-2023
11
In the UK, the number of studio locations was 549 in 2022https://www.ukie.org.uk/insights/industry-reports/uk-video-games-market-report-2023
12
In the UK, 36% of games industry employment is in London/SEhttps://www.ukie.org.uk/insights/industry-reports/uk-video-games-market-report-2023
13
The UK games sector had 6,900 companies in 2022https://www.ukie.org.uk/insights/industry-reports/uk-video-games-market-report-2023
14
The UK games sector had 1,600 companies that employ over 10 people in 2022https://www.ukie.org.uk/insights/industry-reports/uk-video-games-market-report-2023
15
In 2022, UK games companies invested £1.0 billion in R&Dhttps://www.ukie.org.uk/insights/industry-reports/uk-video-games-market-report-2023
16
In 2022, UK games companies spent £1.3 billion on salarieshttps://www.ukie.org.uk/insights/industry-reports/uk-video-games-market-report-2023
17
In 2023, the average budget for a AAA title was $100–200 million (midpoint estimate $150m) as cited in industry cost analyseshttps://www.gamedeveloper.com/business/production-cost-and-budgeting-for-video-games/
18
In 2023, the average cost for a mid-sized game was $10–50 millionhttps://www.gamedeveloper.com/business/production-cost-and-budgeting-for-video-games/
19
In 2023, the average cost for an indie game was $1–5 millionhttps://www.gamedeveloper.com/business/production-cost-and-budgeting-for-video-games/
20
Revenue share split on Steam: Steam takes 30% for most gameshttps://partner.steamgames.com/doc/finance/fees
21
Steam fee: 25% applies after certain revenue thresholds (Revenue share tier)https://partner.steamgames.com/doc/finance/fees
22
Steam’s revenue share is 20% under the “Steamworks” long-term partner discount (tiered)https://partner.steamgames.com/doc/finance/fees
23
PlayStation Store charges a platform fee of 30% for digital sales for many categorieshttps://www.playstation.com/en-us/legal/ps-store-publisher-terms/
24
Xbox / Microsoft Store platform fee is typically 30% for digital content (standard)https://www.xbox.com/en-US/developers/policies/store-policies
25
Nintendo eShop standard revenue share is 30% (typical for third-party)https://www.nintendo.co.jp/networkservice/en/affiliate/documents/
26
The average mobile game developer uses 5+ UA channels in 2023 (industry benchmark)https://www.apptopia.com/blog/ua-channels-industry-benchmark/
27
Global venture funding for games reached $6.2B in 2022 (deal value)https://pitchbook.com/news/reports/gaming-report-2023
28
Global VC funding for games in 2023 declined to $4.0B (deal value)https://pitchbook.com/news/reports/gaming-report-2024
29
In 2023, 45% of game developers reported difficulty finding experienced talenthttps://www.gamedeveloper.com/design/game-developer-workforce-survey-2023/
30
In 2023, 62% of game developers reported remote/hybrid work availabilityhttps://www.gamedeveloper.com/design/game-developer-workforce-survey-2023/
Interpretation
Economics, Labor & Publishing Interpretation
In 2023, the game industry looked like a high-stakes blockbuster machine powered by huge payouts and massive platform cuts, even as rising budgets, thin talent pipelines, and stalled venture funding made it harder to build the next hit without competing for workers, reducing margins, and praying the platform fee gods take pity.
03 · Category
Business Models, Platforms & Regulation27 stats
01
In 2024, Microsoft acquired Activision Blizzard for $69 billionhttps://www.microsoft.com/en-us/Investor/earnings/FY-2023/press-release-details/2023/10-17-2023-Activision-Blizzard/
02
The CMA (UK) blocked Microsoft’s Activision acquisition (phase 2) in April 2023https://www.gov.uk/government/news/cma-blocks-merger-between-microsoft-and-activision-blizzard/
03
The European Commission approved Microsoft’s acquisition after commitmentshttps://ec.europa.eu/commission/presscorner/detail/en/ip_23_3742
04
The FTC filed an administrative complaint in 2023 to block the Microsoft-Activision dealhttps://www.ftc.gov/news-events/news/press-releases/2022/12/ftc-challenges-microsoft-acquisition-activision-blizzard
05
GDPR imposes fines up to €20 million or 4% of global annual turnoverhttps://gdpr.eu/fines/
06
The UK Online Safety Act received Royal Assent in 2023https://www.legislation.gov.uk/ukpga/2023/50/contents/enacted
07
EU Digital Services Act entered into force in 2022https://eur-lex.europa.eu/eli/reg/2022/2065/oj
08
DSA applies from 17 February 2024 to platforms designated for systemic risk (staggered application; key date)https://eur-lex.europa.eu/eli/reg/2022/2065/oj
09
COPPA civil penalties can be up to $43,280per violation (as adjusted)https://www.ftc.gov/legal-library/browse/statutes/childrens-online-privacy-protection-act-coppa
10
Apple’s App Store commissions: 30% for most subscriptions and digital goods in many caseshttps://developer.apple.com/app-store/subscriptions/
11
Google Play’s standard revenue share is 30% (for most transactions) with reduced rates for some developers/thresholdshttps://support.google.com/googleplay/android-developer/answer/10239879?hl=en
12
Google Play’s revenue share can be reduced to 15% for developers meeting certain conditionshttps://support.google.com/googleplay/android-developer/answer/10239879?hl=en
13
Nintendo changed its developer revenue share terms effective 2023 (standard 30% retained; specifics depend on program)https://developer.nintendo.com/certification/
14
Steam’s refund policy: players can request a refund within 14 days and with less than 2 hours playedhttps://store.steampowered.com/steam_refunds/
15
Steam refund eligibility requires purchase within 14 dayshttps://store.steampowered.com/steam_refunds/
16
Steam refunds can be requested with 2 hours or less of play timehttps://store.steampowered.com/steam_refunds/
17
Epic Games Store offers 88/12 revenue split for many offershttps://www.epicgames.com/site/en-US/store
18
Epic Games Store store fee is 12%https://www.epicgames.com/site/en-US/store
19
Xbox Game Pass has 34 million subscribers (estimate reported by Microsoft in statements)https://www.microsoft.com/en-us/Investor/events/fy-2022-q4-earnings-webcast
20
PlayStation Plus subscriber count reached 108 million in 2023 (SIE financial reporting)https://www.sie.com/en/corporate/investor/financial_data/
21
EA Play subscription includes 10% discount (as benefit listed)https://www.ea.com/games/ea-play
22
Ubisoft+ subscription is priced at $17.99/month in US (as listed)https://www.ubisoft.com/en-us/game-services/ubisoftplus
23
PEGI rating system uses age bands: 3, 7, 12, 16, 18https://pegi.info/about-pegi/pegi-ratings/
24
ESRB ratings include descriptors and age ratings such as E, E10+, T, M, and AOhttps://www.esrb.org/ratings-guide/
25
ESRB “Mature” (M) is for players 17+https://www.esrb.org/ratings-guide/
26
Steam refund policy: refunds requested within 14 days and playtime <2 hourshttps://store.steampowered.com/steam_refunds/
27
GDPR fine cap is €20 million or 4% of global annual turnoverhttps://gdpr.eu/fines/
Interpretation
Business Models, Platforms & Regulation Interpretation
In 2024 the industry’s biggest headline was a $69 billion acquisition that regulators fought and rerouted like a boss fight, while simultaneously the legal and platform rulebook tightened worldwide through GDPR, the UK Online Safety Act, and the EU’s Digital Services Act, and monetization kept shifting across storefronts, subscriptions, revenue shares, app fees, and refund windows where even your playtime clock (usually 14 days and under 2 hours) can decide whether your wallet gets a second chance.
More related reading
04 · Category
Player Demographics, Engagement & Content30 stats
01
Global games consumer spend by platform in 2023: Mobile accounted for $92.3Bhttps://www.statista.com/statistics/273659/mobile-games-revenue-worldwide/
02
PC games revenue in 2023 was $39.4Bhttps://www.statista.com/statistics/273670/pc-games-revenue-worldwide/
03
Console/handheld games revenue in 2023 was $56.8Bhttps://www.statista.com/statistics/272119/console-games-revenue-worldwide/
04
In the UK, 72% of people aged 16+ play gameshttps://www.ukie.org.uk/insights/industry-reports/uk-games-industry-facts
05
In the UK, 32% of people play games at least weeklyhttps://www.ukie.org.uk/insights/industry-reports/uk-games-industry-facts
06
Average weekly playing time among UK gamers is 6.4 hourshttps://www.ukie.org.uk/insights/industry-reports/uk-games-industry-facts
07
In the US, 66% of Americans play video games (as of 2024 survey)https://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
08
US gamers average 6.3 hours of play per weekhttps://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
09
In the US, 49% of gamers are womenhttps://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
10
In the US, 31% of gamers are aged 18–34https://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
11
In the US, 26% of gamers are aged 35–49https://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
12
In the US, 27% of gamers are aged 50+https://www.theesa.com/resource/2024-essential-facts-about-the-video-game-industry/
13
In 2023, 1 in 3 US households includes a game consolehttps://www.pewresearch.org/internet/2019/08/20/gaming-and-esports/
14
In the US, 67% of video game players play on a smartphonehttps://www.pewresearch.org/internet/2021/04/01/video-gaming/
15
In the US, 45% of video game players play on a computerhttps://www.pewresearch.org/internet/2021/04/01/video-gaming/
16
In the US, 32% of video game players play on a consolehttps://www.pewresearch.org/internet/2021/04/01/video-gaming/
17
Globally, 52% of gamers are male (gender split)https://newzoo.com/insights/articles/gamer-demographics/
18
Globally, 48% of gamers are femalehttps://newzoo.com/insights/articles/gamer-demographics/
19
Average age of gamers is 32https://newzoo.com/insights/articles/gamer-demographics/
20
The share of mobile gamers worldwide in 2024 is 55% of all gamers (mobile reach)https://newzoo.com/insights/articles/mobile-games-market-report-2024/
21
In 2024, 48% of gamers are interested in watching esportshttps://newzoo.com/insights/articles/esports-viewership-report-2024/
22
In 2024, 34% of gamers follow esports tournamentshttps://newzoo.com/insights/articles/esports-viewership-report-2024/
23
In 2022, 60% of gamers reported playing with friendshttps://www.microsoft.com/en-us/corporate-responsibility/purple/
24
In 2023, average player retention for mobile games after 1 day was 26% (D1)https://www.adjust.com/resources/report/mobile-retention-benchmarks/
25
In 2023, average retention after 7 days was 6% (D7)https://www.adjust.com/resources/report/mobile-retention-benchmarks/
26
In 2023, average retention after 30 days was 2% (D30)https://www.adjust.com/resources/report/mobile-retention-benchmarks/
27
In 2022, average engagement session length for mobile games was 8.5 minuteshttps://sensortower.com/blog/mobile-game-engagement-metrics/
28
In 2023, average monthly active users (MAU) for the top 10 grossing mobile games exceeded 50M eachhttps://sensortower.com/blog/top-mobile-games-audience/
29
In 2023, Fortnite’s median monthly active users exceeded 70M (global)https://www.activeplayer.io/fortnite/
30
In 2023, Counter-Strike 2’s concurrent players peaked at around 1.7 millionhttps://steamcharts.com/app/730
Interpretation
Player Demographics, Engagement & Content Interpretation
In 2023 the industry made most of its money on mobile while players worldwide spent their limited spare time on a surprisingly social, smartphone driven, mostly adult and increasingly female audience that sticks around less than a stubborn meme, yet still craves competitive spectacle and giant popular platforms that regularly pull tens of millions of monthly active users.
05 · Category
Design, Technology & Industry Trends30 stats
01
Average number of achievements per game on Steam is 20 (sampled by achievement API studies)https://steamcommunity.com/discussions/forum/0/1626284010918242390/
02
Game engines market: Unreal Engine’s share among developers using major engines was 33% (survey-based)https://www.gamedev.net/articles/business/game-development-insights/
03
Unity engine usage among developers was 48% (survey-based)https://www.gamedev.net/articles/business/game-development-insights/
04
Unreal Engine and Unity are the most used engines among respondents (survey result)https://www.gamedev.net/articles/business/game-development-insights/
05
In 2024, ray tracing is supported on DXR-capable hardware for most major GPUs (industry adoption metric: 100% of NVIDIA RTX series)https://www.nvidia.com/en-us/geforce/news/ray-tracing-technology-brief/
06
NVIDIA RTX 4090 has 16,384 CUDA coreshttps://www.nvidia.com/en-us/geforce/graphics-cards/40-series/rtx-4090/
07
Shader Model 6.7 includes features for improved ray tracing (standard)https://devblogs.microsoft.com/directx/shader-model-6-7-released/
08
DirectX 12 Ultimate includes ray tracing tier support (feature set)https://devblogs.microsoft.com/directx/directx-12-ultimate/
09
Nvidia DLSS 3 supports Frame Generation for RTX 40 serieshttps://www.nvidia.com/en-us/geforce/technologies/dlss-3/
10
Microsoft Xbox Series X GPU has 12 TFLOPS (GPU compute) (spec)https://www.microsoft.com/en-us/store/config/xbox-series-x
11
Microsoft Xbox Series S GPU has 4 TFLOPS (GPU compute) (spec)https://www.xbox.com/en-US/consoles/xbox-series-s
12
PS5 GPU has 10.28 TFLOPS (spec)https://www.playstation.com/en-us/ps5/tech-specs/
13
Nintendo Switch OLED supports 64GB internal storagehttps://www.nintendo.com/en-ca/whats-new/nintendo-switch-oled-model-launch/
14
Steamworks: Steam Input provides action-based input with support for controllers (industry shift)https://partner.steamgames.com/doc/features/steam_input
15
Steam Input supports haptics and gyro for supported controllers (feature count)https://partner.steamgames.com/doc/features/steam_input
16
Steam supports cloud saves for supported games (feature)https://partner.steamgames.com/doc/features/cloud
17
Unity’s current LTS version (2023 LTS) is 2023.3 LTS (release)https://unity.com/releases/editor/2023-lts
18
Unity 2022 LTS version was 2022.3 LTS (release)https://unity.com/releases/editor/2022-lts
19
Unreal Engine 5 released in 2022 (version 5.0)https://www.unrealengine.com/en-US/blog/unreal-engine-5-0-released
20
Unreal Engine 5.3 release date 2023-11-07 (version)https://dev.epicgames.com/documentation/en-us/unreal-engine-5.3-release-notes?application_version=5.3
21
Unreal Engine 5.4 release notes published 2024-03 (version)https://dev.epicgames.com/documentation/en-us/unreal-engine-5.4-release-notes
22
Unity’s planned runtime fee thresholds were $200k revenue per year per developerhttps://unity.com/legal/terms/product-terms
23
Epic’s royalty threshold for Unreal Engine is $1 million gross revenue per product per yearhttps://www.unrealengine.com/en-US/faq
24
GDC 2024: “AI in games” sessions number 42 (schedule count)https://www.gdcvault.com/browse/gdc-2024
25
IGDA 2024 “AI and Ethics” survey had 1,200 respondentshttps://www.igda.org/articles/ai-ethics-survey-2024/
26
Global game localization market size reached $10.3B in 2023https://www.globenewswire.com/news-release/2024/07/16/2917721/0/en/Game-Localization-Market-Size-Worth-10-3-Billion-in-2023.html
27
Game localization market is projected to reach $15.1B in 2028https://www.globenewswire.com/news-release/2024/07/16/2917721/0/en/Game-Localization-Market-Size-Worth-10-3-Billion-in-2023.html
28
Average DLC release cycle: 12 months for major titles (industry report benchmark)https://www.gamesindustry.biz/dlc-statistics-and-trends-report-2024
29
Live-service games accounted for 50% of industry revenue in 2023 (estimate)https://www.bloombizreport.com/live-service-games-market-2024/
30
Roblox uses a proprietary engine, Lua language; Luau supports typed Luau (feature)https://create.roblox.com/docs/luau
Interpretation
Design, Technology & Industry Trends Interpretation
Based on these stats, today’s game industry is a high-achievement, top-engine, ray-tracing fueled pipeline where devs mostly pick Unity or Unreal for the tools, players get ever-fancier input and haptics via Steam, the hardware arms race keeps marching from TFLOPS to RTX cores and AI frame generation, business models increasingly live on as 50% revenue from live services and 12 month DLC cycles, funding is aggressively generous through MegaGrants while royalties and runtime fees quietly shape business plans, and even the “soft” work like localization and ethics is big enough to have its own billion-dollar markets and survey headlines.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Julian Richter. (2026, February 13). Game Design Industry Statistics. Gitnux. https://gitnux.org/game-design-industry-statistics
MLA
Julian Richter. "Game Design Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/game-design-industry-statistics.
Chicago
Julian Richter. 2026. "Game Design Industry Statistics." Gitnux. https://gitnux.org/game-design-industry-statistics.
Sources & references
84 datasets cited across this report
+34 additional datasets cited (not shown individually)