Email open rates remained strong last year, with non-profits and educational newsletters often exceeding 30%. Click-through rates, however, told a different story, with most promotional campaigns struggling to break 3%. This article examines the widening gap between opens and clicks, using recent campaign data from retail, B2B, and e-commerce sectors.
Key Takeaways
- Average CTR for retail email blasts in 2023 was 2.45% across 5 million sends
- E-commerce email blasts generated $42 ROI per $1 spent in 2023 retail campaigns
- Global email deliverability rate for blasts averaged 98.2% in 2023
- Email blast volume grew 25% YoY to 300B daily sends in 2023 globally
- In Q4 2023, retail email blasts achieved an average open rate of 22.45% across 10 million campaigns
Email blasts drive results, and recent data shows higher engagement when you optimize timing and targeting.
Related reading
01 · Category
Click Rates29 stats
01
Average CTR for retail email blasts in 2023 was 2.45% across 5 million sends
02
B2B tech email blasts achieved 3.12% CTR with video thumbnails in 2023
03
Non-profits saw 4.1% CTR on donation drive blasts in late 2023 holidays
04
E-commerce abandonment cart blasts hit 7.8% CTR in 2023 recovery campaigns
05
All-industry average CTR for promotional blasts was 2.3% in 2023
06
Healthcare reminder blasts averaged 3.5% CTR in 2023 patient outreach
07
Travel promo blasts saw 2.9% CTR during peak seasons 2023
08
SaaS product blasts achieved 4.2% CTR with clear CTAs in 2023
09
Generic blasts dropped to 1.8% CTR across industries 2023
10
Education newsletters had 3.7% CTR in enrollment blasts 2023
11
Finance upsell blasts averaged 2.1% CTR in 2023 campaigns
12
Food delivery blasts hit 5.6% CTR during discounts 2023
13
Real estate listing blasts saw 2.7% CTR in 2023 open houses
14
Gaming event blasts averaged 4.8% CTR in 2023 launches
15
Automotive service blasts had 2.4% CTR in 2023 reminders
16
Fashion flash sale blasts reached 6.2% CTR in 2023
17
Hospitality loyalty blasts averaged 3.3% CTR 2023
18
Media content blasts saw 2.9% CTR in Q1 2023 newsletters
19
Professional services webinar blasts hit 5.1% CTR 2023
20
Manufacturing supplier blasts averaged 1.9% CTR 2023
21
Beauty product blasts achieved 4.7% CTR in promo 2023
22
Telecom upgrade blasts saw 2.6% CTR 2023
23
Fitness challenge blasts hit 5.9% CTR 2023
24
Legal consultation blasts averaged 2.2% CTR 2023
25
Energy bill blasts saw 1.7% CTR in reminders 2023
26
Ticketing promo blasts reached 4.3% CTR 2023 events
27
Construction bid blasts averaged 2.0% CTR 2023
28
Pharma info blasts hit 3.4% CTR 2023 newsletters
29
Logistics tracking blasts saw 3.1% CTR 2023 alerts
Interpretation
Click Rates Interpretation
These stats suggest that the best way to get someone's click is to either remind them they already wanted something, offer a deal they can't refuse, or make them feel guilty about abandoning it, while everything else is just shouting into a crowded inbox.
02 · Category
Conversion and ROI29 stats
01
E-commerce email blasts generated $42ROI per $1 spent in 2023 retail campaigns
02
B2B email blasts yielded 3800% ROI on average in lead gen 2023
03
Non-profit blasts converted at 4.2% rate driving $1.2M donations 2023
04
Cart recovery blasts achieved 15-20% conversion lift in e-com 2023
05
Average conversion rate for email blasts was 2.8% across industries 2023
06
Healthcare appt booking blasts converted 12% of opens in 2023
07
Travel booking blasts saw 3.5% conversion in promo 2023
08
SaaS trial signups from blasts hit 8.1% conversion 2023
09
Promotional blasts averaged $36revenue per $1 spent 2023
10
Education course enrollments converted at 6.7% from blasts 2023
11
Finance loan apps saw 2.9% conversion from email blasts 2023
12
Food order blasts converted 9.2% during meals 2023
13
Real estate leads from blasts converted 3.1% to viewings 2023
14
Gaming purchase blasts achieved 7.4% conversion 2023 sales
15
Auto service bookings converted 4.5% from reminders 2023
16
Fashion purchase blasts saw 5.8% conversion in sales 2023
17
Hotel booking blasts converted 4.2% of clicks 2023
18
Media subscription blasts hit 3.9% conversion 2023
19
Service consultation blasts averaged 6.3% conversion 2023
20
Supplier order blasts saw 2.4% conversion 2023
21
Beauty trial blasts converted 8.6% in 2023 promos
22
Plan upgrade blasts hit 3.7% conversion telecom 2023
23
Gym membership blasts converted 10.2% 2023 drives
24
Legal client intakes saw 2.8% conversion from blasts 2023
25
Utility signups converted 1.9% from email 2023
26
Ticket sales blasts achieved 5.5% conversion 2023 events
27
Project bids converted 2.1% construction blasts 2023
28
Patient registrations hit 4.9% pharma blasts 2023
29
Shipment inquiries converted 3.2% logistics 2023
Interpretation
Conversion and ROI Interpretation
While these numbers prove email is far from dead, they also reveal a stark truth: whether your campaign is a cash cow or a ghost town depends entirely on whether you're reminding someone about their abandoned pizza or trying to get them to read the fine print on a utility bill.
03 · Category
Deliverability and Bounces29 stats
01
Global email deliverability rate for blasts averaged 98.2% in 2023
02
B2B blasts had 1.2% hard bounce rate in clean lists 2023
03
Non-profit blasts saw 0.8% bounce rate with verified emails 2023
04
E-com blasts achieved 97.5% inbox placement avoiding spam traps 2023
05
Industry avg soft bounce rate was 0.9% for blasts 2023
06
Healthcare lists maintained 99.1% deliverability in 2023 compliance
07
Travel blasts had 1.5% bounce in seasonal lists 2023
08
SaaS blasts reached 98.7% deliverability with authentication 2023
09
Promotional lists averaged 2.1% hard bounces 2023 unclean data
10
Education blasts saw 0.7% bounce rate double-optin 2023
11
Finance blasts maintained 98.4% inbox rate SPF/DKIM 2023
12
Food service blasts had 1.3% bounce in high-volume 2023
13
Real estate lists achieved 97.8% deliverability 2023
14
Gaming blasts saw 1.0% bounce with engaged segments 2023
15
Auto lists had 1.4% hard bounce rate 2023
16
Fashion blasts reached 98.9% deliverability personalized 2023
17
Hospitality saw 1.6% bounce in loyalty lists 2023
18
Media blasts averaged 0.95% soft bounce 2023
19
Services lists hit 99.3% inbox placement 2023
20
Manufacturing blasts had 1.8% bounce rate 2023
21
Beauty lists maintained 98.6% deliverability 2023
22
Telecom blasts saw 1.1% hard bounce 2023
23
Fitness lists achieved 97.9% inbox rate 2023
24
Legal blasts had 0.9% bounce double-check 2023
25
Energy lists averaged 2.0% bounce high volume 2023
26
Ticketing blasts reached 98.2% deliverability 2023
27
Construction saw 1.7% bounce rate lists 2023
28
Pharma blasts hit 99.0% inbox compliant 2023
29
Logistics alerts had 1.2% bounce tracking 2023
Interpretation
Deliverability and Bounces Interpretation
Even with impressive overall deliverability rates, email marketing success is clearly a story of two lists: the meticulously maintained and compliant ones that consistently land in the inbox, and the neglected, promotional lists where emails vanish into the digital void, proving that good hygiene and permission are non-negotiable for avoiding the dreaded bounce.
More related reading
04 · Category
Industry Benchmarks and Trends29 stats
01
Email blast volume grew 25% YoY to 300B daily sends in 2023 globally
02
59% of marketers increased email blast budgets by 15% avg in 2023
03
Mobile opens dominated 68% of email blasts in 2023 analytics
04
Personalization in blasts boosted engagement 29% industry-wide 2023
05
4.24% avg CTR benchmark across all blast types 2023 reports
06
81% of B2B use blasts as top acquisition channel 2023 surveys
07
Automation blasts rose 40% in usage for e-com 2023
08
73% ROI preference for email over social blasts 2023
09
Subject line A/B testing used in 62% of blast campaigns 2023
10
47% unsubscribe rate under 0.5% for best practice blasts 2023
11
Retail benchmarks open 15.68% CTR 2.48% in Q4 2023
12
AI content gen adopted by 35% for blast copy 2023
13
Zero-party data usage up 52% in segmentation 2023 blasts
14
Cross-channel blasts integrated by 55% marketers 2023
15
Privacy compliance (GDPR) affected 92% blast strategies 2023
16
Interactive elements in blasts used by 28% boosting CTR 2023
17
Re-engagement blasts salvaged 18% dormant lists 2023 avg
18
Video in blasts increased opens 19% benchmark 2023
19
SMS fallback for failed blasts adopted 41% 2023
20
Headless CMS for blasts grew 33% in enterprise 2023
21
Sustainable messaging in blasts by 22% green brands 2023
22
AMP for email in 15% dynamic blasts 2023 pilots
23
Blast frequency optimal 1-2/week per 64% benchmarks 2023
24
User-generated content blasts up 27% engagement 2023
25
Dark mode optimization in 71% mobile blasts 2023
26
Lifecycle blasts automated 78% revenue lift avg 2023
27
B2C benchmarks open 20.1% higher than B2B 2023 data
28
Global blast sends projected 347B daily by 2024 from 2023 base
29
66% marketers plan more blasts AI-driven 2024 post-2023
Interpretation
Industry Benchmarks and Trends Interpretation
Despite the deluge of 300 billion daily emails, the savvy 2023 marketer survived the inbox onslaught by wielding data like a scalpel, betting on personalization and AI, and learning that while everyone's inbox is a battlefield, a well-aimed, personalized message still has the power to be a welcome guest rather than just another anonymous soldier.
05 · Category
Open Rates29 stats
01
In Q4 2023, retail email blasts achieved an average open rate of 22.45% across 10 million campaigns
02
B2B email blasts in technology sector saw open rates of 28.7% when personalized with recipient's name in 2022
03
Non-profit organizations reported 35.2% open rates for email blasts during holiday seasons in 2023
04
E-commerce brands using emoji in subject lines boosted open rates by 15% to an average of 26.1% in 2023 blasts
05
Average open rate for all industries in 2023 email blasts was 21.33%, with mobile-optimized designs increasing it to 24.8%
06
Healthcare email blasts had a 24.1% open rate in 2022, peaking at 29% for appointment reminders
07
Travel industry email blasts opened at 23.5% on average in summer 2023 campaigns
08
Software SaaS companies saw 27.9% open rates for product update email blasts in 2023
09
Average open rate dropped to 20.8% for generic promotional blasts in 2023 across 50k campaigns
10
Educational institutions achieved 32.4% open rates for newsletter blasts in 2022-2023 academic year
11
Finance sector email blasts averaged 19.2% opens in 2023, rising to 25% with urgency words in subjects
12
Food & Beverage blasts hit 25.6% open rates during Black Friday 2023 promotions
13
Real estate email blasts opened at 21.8% average in 2023 listings campaigns
14
Gaming industry saw 29.1% open rates for event invite blasts in 2023
15
Automotive email blasts averaged 22.3% opens in 2022 service reminders
16
Fashion retail blasts reached 24.7% open rates with personalized recommendations in 2023
17
Hospitality sector email blasts for loyalty programs opened at 26.9% in 2023
18
Media & Entertainment blasts averaged 23.4% opens for content newsletters in Q1 2023
19
Professional services firms saw 28.2% open rates in webinar invite blasts 2023
20
Manufacturing email blasts opened at 20.5% for supplier updates in 2023
21
Beauty & Cosmetics blasts hit 27.3% opens during sales events 2023
22
Telecom email blasts averaged 21.9% opens in plan upgrade campaigns 2023
23
Sports & Fitness blasts saw 30.1% open rates for membership drives 2023
24
Legal services email blasts opened at 22.6% for consultation offers 2023
25
Energy & Utilities averaged 19.8% opens in billing reminder blasts 2023
26
Entertainment ticketing blasts reached 28.5% opens in 2023 promotions
27
Construction industry email blasts at 21.2% opens for project updates 2023
28
Pharmaceuticals saw 25.4% open rates in patient newsletter blasts 2023
29
Transportation & Logistics blasts averaged 23.1% opens in shipment alerts 2023
Interpretation
Open Rates Interpretation
While these numbers suggest inboxes remain a battlefield of attention, the clear victors are always the emails that remember there's a human on the other end, whether through a personal touch, a well-placed emoji, or simply sending something the recipient actually wants.
Reference
Cite This Report
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APA
Min-ji Park. (2026, February 13). Email Blast Statistics. Gitnux. https://gitnux.org/email-blast-statistics
MLA
Min-ji Park. "Email Blast Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/email-blast-statistics.
Chicago
Min-ji Park. 2026. "Email Blast Statistics." Gitnux. https://gitnux.org/email-blast-statistics.
Sources & references
16 datasets cited across this report