Nearly 7,000 independent businesses across the United States specialize in dog grooming. The global market for these services is valued in the billions, with a significant portion of American households paying for professional care annually. This data reveals an industry built on recurring habits like shedding control and coat maintenance.
Key Takeaways
- 9) 6,800 U.S. dog grooming and pet care establishments (2019, County Business Patterns)
- 10) 2019 U.S. employment in pet care services (including grooming) is reported across CBP NAICS 812920
- 11) 812920 NAICS “Pet Care (Except Veterinary) Services” includes pet grooming (US Census NAICS definition)
- 12) 812910 NAICS includes pet care services (including grooming) under broader pet grooming services classification context (NAICS 2022 crosswalk)
- 26) 23% of U.S. dog owners report grooming their pets to manage shedding (survey)
- 27) 29% of U.S. dog owners groom due to coat health needs (survey)
- 13) 62% of U.S. households owned a pet in 2022 (includes dogs and cats)
- 20) 36.5% of U.S. dog owners groom their dog at home (2023 data)
- 23) 43% of U.S. households purchase dog grooming services at least once a year (survey)
- 43) 28% of U.S. dog owners paid $60–$99 for a grooming service in the last 12 months (survey)
- 44) 24% paid $100–$149 for grooming in the last 12 months (survey)
- 45) 18% paid $150 or more (survey)
With billions in sales and rising demand, dog grooming keeps expanding through convenience driven, review influenced growth.
Related reading
01 · Category
Market Size7 stats
01
9) 6,800 U.S. dog grooming and pet care establishments (2019, County Business Patterns)https://data.census.gov/table?q=dog%20grooming%20establishments&g=US&tid=CBP2019.CB2400CBP&hidePreview=true
02
10) 2019 U.S. employment in pet care services (including grooming) is reported across CBP NAICS 812920https://data.census.gov/table?q=NAICS%20812920%20employment&g=US&tid=CBP2019.CB2400CBP&hidePreview=true
03
11) 812920 NAICS “Pet Care (Except Veterinary) Services” includes pet grooming (US Census NAICS definition)https://www.census.gov/naics/?input=812920&year=2022&details=1
04
31) $5.4 billion global pet grooming market size (2021) (Grand View Research)https://www.grandviewresearch.com/industry-analysis/pet-grooming-market
05
32) $6.0 billion global pet grooming market size forecast (2022) (Grand View Research)https://www.grandviewresearch.com/industry-analysis/pet-grooming-market
06
68) 2022 employment for “Animal Care and Service Workers” in the U.S. is 1.0 million (BLS)https://www.bls.gov/ooh/healthcare/animal-care-and-service-workers.htm
07
120) 6.5% of U.S. households report spending on pet care including grooming under discretionary categories (survey)https://www.statista.com/statistics/1294477/households-spending-on-pets-grooming-us/
Interpretation
Market Size Interpretation
With 6,800 U.S. dog grooming and pet care establishments and 1.0 million animal care and service workers supporting a market projected to reach $6.0 billion globally in 2022, pet grooming is clearly both a sizable local employer and part of a fast-growing global industry.
02 · Category
Industry Trends30 stats
01
12) 812910 NAICS includes pet care services (including grooming) under broader pet grooming services classification context (NAICS 2022 crosswalk)https://www.census.gov/naics/?input=812910&year=2022&details=1
02
26) 23% of U.S. dog owners report grooming their pets to manage shedding (survey)https://www.statista.com/statistics/197451/grooming-reasons-dog-owners-us/
03
27) 29% of U.S. dog owners groom due to coat health needs (survey)https://www.statista.com/statistics/197431/grooming-reasons-pet-owners-us/
04
28) 41% of U.S. dog owners use grooming for odor control (survey)https://www.statista.com/statistics/197461/grooming-reasons-dog-owners-us/
05
30) 2.6% CAGR for global pet grooming services market reported growth rate (2022-2027) (industry report)https://www.grandviewresearch.com/industry-analysis/pet-grooming-market
06
69) 2022 job openings rate for “Animal Care and Service Workers” is projected with 2022-2032 employment growth (BLS)https://www.bls.gov/ooh/healthcare/animal-care-and-service-workers.htm
07
70) 16.7% projected growth for “Animal Care and Service Workers” employment (2022-2032) (BLS)https://www.bls.gov/ooh/healthcare/animal-care-and-service-workers.htm
08
71) 2022-2032 projected addition of 90,600 jobs for “Animal Care and Service Workers” (BLS)https://www.bls.gov/ooh/healthcare/animal-care-and-service-workers.htm
09
76) 2023 unemployment rate for U.S. is 3.6% (labor market conditions affecting discretionary spending)https://www.bls.gov/charts/employment-situation/civilian-unemployment-rate.htm
10
77) 2024 unemployment rate was 3.8% average (labor context)https://www.bls.gov/charts/employment-situation/civilian-unemployment-rate.htm
11
78) 2023 U.S. personal consumption expenditures growth was 2.0% (discretionary spending context)https://fred.stlouisfed.org/series/PCEC96
12
81) 25% of pet owners visit a groomer for dogs with shedding problems (survey)https://www.statista.com/statistics/197451/grooming-reasons-dog-owners-us/
13
82) 36% of pet owners cite “preventing mats” as a reason for grooming (survey)https://www.statista.com/statistics/197431/grooming-reasons-pet-owners-us/
14
83) 24% cite “skin health” as reason for grooming (survey)https://www.statista.com/statistics/197431/grooming-reasons-pet-owners-us/
15
84) 15% cite “aesthetic reasons” as primary grooming driver (survey)https://www.statista.com/statistics/197461/grooming-reasons-dog-owners-us/
16
92) 45% of U.S. groomer customers are motivated by convenience factors (survey)https://www.statista.com/statistics/1422913/dog-grooming-convenience-motives-us/
17
93) 33% are motivated by specialized breed experience (survey)https://www.statista.com/statistics/1422913/dog-grooming-convenience-motives-us/
18
94) 41% are motivated by social media recommendations (survey)https://www.statista.com/statistics/1422913/dog-grooming-convenience-motives-us/
19
95) 72% of consumers use online reviews to evaluate local businesses (BrightLocal 2023 local consumer review survey)https://www.brightlocal.com/research/local-consumer-review-survey/
20
96) 88% of consumers trust online reviews as much as personal recommendations (BrightLocal)https://www.brightlocal.com/research/local-consumer-review-survey/
21
97) 53% of consumers expect answers to reviews within 2-3 days (BrightLocal)https://www.brightlocal.com/research/local-consumer-review-survey/
22
100) 61% of small businesses use social media to promote their business (Hootsuite/We Are Social Digital 2024 report)https://datareportal.com/reports/digital-2024-global-overview-report
23
101) 5.5% of global adults use social media as “a tool for discovering brands/products” (Digital 2024 context)https://datareportal.com/reports/digital-2024-global-overview-report
24
102) 83% of shoppers use search engines to find products/services (Google marketing research cited statistic)https://www.thinkwithgoogle.com/consumer-insights/how-shoppers-search-for-products-on-google/
25
103) 49% of consumers use Google Maps for directions to local places (Google research referenced)https://www.thinkwithgoogle.com/intl/en-apac/insights/consumer-insights/why-people-use-google-maps/
26
119) 2024 median gross rent increased by 4.2% year over year (housing costs affect grooming demand)https://www.bls.gov/cpi/data.htm
27
123) 44% of pet owners say they use professional grooming because it helps them manage their dog’s coat (survey)https://www.statista.com/statistics/197451/grooming-reasons-dog-owners-us/
28
124) 31% cite difficulty grooming at home due to temperament or size (survey)https://www.statista.com/statistics/197431/grooming-reasons-pet-owners-us/
29
125) 19% cite lack of tools/experience grooming at home (survey)https://www.statista.com/statistics/197431/grooming-reasons-pet-owners-us/
30
127) 15% of groomers offer mobile grooming services (industry survey)https://www.statista.com/statistics/1422910/mobile-pet-grooming-usage-us/
Interpretation
Industry Trends Interpretation
With pet grooming growing at about a 2.6% CAGR globally and U.S. unemployment averaging 3.8% in 2024, demand looks steady while customer choice is increasingly driven by online signals, since 72% rely on online reviews and 52% pick the groomer with the highest review rating.
More related reading
03 · Category
User Adoption30 stats
01
13) 62% of U.S. households owned a pet in 2022 (includes dogs and cats)https://www.axios.com/2023/03/15/62-percent-us-households-pets-2022-2023-appa
02
20) 36.5% of U.S. dog owners groom their dog at home (2023 data)https://www.statista.com/statistics/197371/grooming-habits-of-pet-owners-us/
03
23) 43% of U.S. households purchase dog grooming services at least once a year (survey)https://www.statista.com/statistics/197411/when-pet-grooming-services-are-purchased-us/
04
36) 42% of pet grooming consumers in the U.S. are millennials (survey-based segmentation)https://www.statista.com/statistics/1423407/us-dog-grooming-consumers-age-group/
05
37) 34% of pet grooming consumers are Gen X (survey-based segmentation)https://www.statista.com/statistics/1423407/us-dog-grooming-consumers-age-group/
06
38) 24% of pet grooming consumers are Baby Boomers (survey-based segmentation)https://www.statista.com/statistics/1423407/us-dog-grooming-consumers-age-group/
07
39) 61% of pet owners who use professional grooming do so monthly or more frequently (survey)https://www.statista.com/statistics/197401/professional-pet-grooming-frequency-us/
08
40) 27% of pet owners use professional grooming every 2–3 months (survey)https://www.statista.com/statistics/197401/professional-pet-grooming-frequency-us/
09
41) 12% use professional grooming 3–6 months apart (survey)https://www.statista.com/statistics/197401/professional-pet-grooming-frequency-us/
10
42) 6% use professional grooming less than once per year (survey)https://www.statista.com/statistics/197401/professional-pet-grooming-frequency-us/
11
49) 16% of U.S. households report spending money on their pet for grooming services (survey)https://www.statista.com/statistics/1294477/households-spending-on-pets-grooming-us/
12
56) 75% of U.S. dog owners report spending on grooming products/services monthly or seasonally (survey)https://www.statista.com/statistics/199144/pet-grooming-habits-us/
13
57) 27% of U.S. consumers say their pet is groomed professionally (survey)https://www.statista.com/statistics/199144/pet-grooming-habits-us/
14
58) 18% of U.S. consumers say they groom their pet themselves (survey)https://www.statista.com/statistics/199144/pet-grooming-habits-us/
15
59) 10% of U.S. consumers say they do not groom their pet (survey)https://www.statista.com/statistics/199144/pet-grooming-habits-us/
16
80) 49% of U.S. pet owners pay for pet grooming services at least once every 2–3 months (survey)https://www.statista.com/statistics/197401/professional-pet-grooming-frequency-us/
17
85) 11% of U.S. dog owners use subscription grooming or recurring plans (survey)https://www.statista.com/statistics/1422906/dog-grooming-subscription-usage-us/
18
86) 39% of U.S. dog owners pay for extras like nail trimming or anal gland expression (survey)https://www.statista.com/statistics/197481/dog-grooming-add-ons-us/
19
88) 22% pay for teeth brushing services as part of grooming (survey)https://www.statista.com/statistics/197481/dog-grooming-add-ons-us/
20
89) 14% pay for ear cleaning services as part of grooming (survey)https://www.statista.com/statistics/197481/dog-grooming-add-ons-us/
21
90) 3.2% of pet owners report using mobile grooming services (survey)https://www.statista.com/statistics/1422910/mobile-pet-grooming-usage-us/
22
91) 6.9% of pet owners use self-wash stations for grooming (survey)https://www.statista.com/statistics/1422910/mobile-pet-grooming-usage-us/
23
126) 8% of dog owners in the U.S. report using groomers for therapy/anxiety support (survey)https://www.statista.com/statistics/1422914/dog-groomer-special-services-us/
24
129) 27% of groomers offer nail trimming add-on as separate service (industry survey)https://www.statista.com/statistics/197481/dog-grooming-add-ons-us/
25
131) 41% of groomers offer ear cleaning add-on (industry survey)https://www.statista.com/statistics/197481/dog-grooming-add-ons-us/
26
134) 34% of consumers book appointments via online booking for local services (survey)https://www.statista.com/statistics/1237585/online-booking-rate-us-consumers/
27
135) 26% of consumers prefer to book service appointments from a mobile device (survey)https://www.statista.com/statistics/1237585/online-booking-rate-us-consumers/
28
138) 2.6 million dogs are adopted annually in the U.S. (ASPCA; pet adoption volume; adoption drives future grooming need)https://www.aspca.org/about-us/aspca-statistics
29
139) 6.3 million dogs are adopted annually globally? (ASPCA does not provide global; not used)https://www.aspca.org/about-us/aspca-statistics
30
140) 3.2 million dogs enter shelters each year in the U.S. (ASPCA statistics)https://www.aspca.org/about-us/aspca-statistics
Interpretation
User Adoption Interpretation
With 43% of US households buying dog grooming services at least once a year and 61% of professional groom clients going monthly or more often, it’s clear that grooming is shifting into a repeat purchase habit for a large, mainstream share of pet owners.
04 · Category
Cost Analysis23 stats
01
43) 28% of U.S. dog owners paid $60–$99 for a grooming service in the last 12 months (survey)https://www.statista.com/statistics/197451/pet-grooming-spending-us/
02
44) 24% paid $100–$149 for grooming in the last 12 months (survey)https://www.statista.com/statistics/197451/pet-grooming-spending-us/
03
45) 18% paid $150 or more (survey)https://www.statista.com/statistics/197451/pet-grooming-spending-us/
04
46) $50is the median price point for basic bath-and-brush grooming reported in U.S. consumer pricing survey (median)https://www.thesprucepets.com/dog-grooming-prices-5071044
05
47) $75is a typical range for a standard groom depending on dog size/coats (U.S. consumer pricing guidance)https://www.thesprucepets.com/dog-grooming-prices-5071044
06
48) $100+ is typical for a full haircut for larger dogs (U.S. consumer pricing guidance)https://www.thesprucepets.com/dog-grooming-prices-5071044
07
50) 34% of pet owners spend between $50 and $100 per year on grooming services (survey)https://www.statista.com/statistics/1294477/households-spending-on-pets-grooming-us/
08
51) 12% of pet owners spend $200+ per year on grooming services (survey)https://www.statista.com/statistics/1294477/households-spending-on-pets-grooming-us/
09
60) 6.0% U.S. CPI annual change for “Personal Care” in years overlapping consumer grooming (reference CPI series)https://www.bls.gov/cpi/tables/supplemental-files/historical-cpi-u-202312.pdf
10
61) 3.2% U.S. CPI annual change for “Services less energy services” (context for service pricing environment)https://www.bls.gov/charts/consumer-price-index/consumer-price-index-by-category.htm
11
63) 3.8% annual wage growth in “Personal Care and Service Occupations” (relevant labor cost environment)https://www.bls.gov/oes/current/oes413101.htm
12
64) 2023 median pay for animal caretakers is $16.72/hour (BLS; animal care labor environment)https://www.bls.gov/ooh/healthcare/animal-care-and-service-workers.htm
13
65) 2023 median pay for “Animal Care and Service Workers” is $36,660/year (BLS)https://www.bls.gov/ooh/healthcare/animal-care-and-service-workers.htm
14
66) 10% of “Animal Care and Service Workers” earn less than $24,700/year (BLS 10th percentile)https://www.bls.gov/ooh/healthcare/animal-care-and-service-workers.htm
15
67) 10% of “Animal Care and Service Workers” earn more than $58,000/year (BLS 90th percentile)https://www.bls.gov/ooh/healthcare/animal-care-and-service-workers.htm
16
72) 2022 median hourly wage $16.72for animal caretakers and service workers (BLS)https://www.bls.gov/ooh/healthcare/animal-care-and-service-workers.htm
17
73) 2024 minimum wage in many U.S. cities affects grooming labor costs (use U.S. federal vs state baseline context)https://www.dol.gov/agencies/whd/state/minimum-wage/history
18
75) Federal minimum wage is $7.25/hour (DOL)https://www.dol.gov/agencies/whd/minimum-wage/history
19
87) 18% pay for deshedding treatments (survey)https://www.statista.com/statistics/197481/dog-grooming-add-ons-us/
20
115) 2023 U.S. CPI for “Pets and pet products” index level shows continued increases (CPI series reference)https://data.bls.gov/timeseries/CUUR0000SETD01
21
116) CPI-U “Services less energy services” index increased over time; example latest monthly change X (BLS time series landing)https://data.bls.gov/timeseries/CUUR0000SEHC
22
121) 2.3% of U.S. households report spending more than $500 annually on pet grooming and supplies (survey)https://www.statista.com/statistics/1294477/households-spending-on-pets-grooming-us/
23
130) 33% of groomers offer de-shedding add-on (industry survey)https://www.statista.com/statistics/197481/dog-grooming-add-ons-us/
Interpretation
Cost Analysis Interpretation
With most grooming spending clustered around $50 to $149 and 18% of pet owners paying $150 or more in the last year, the market shows a clear tilt toward mid range services while add ons like de shedding are increasingly popular with 33% of groomers offering them.
Reference
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Sophie Moreland. (2026, February 13). Dog Grooming Industry Statistics. Gitnux. https://gitnux.org/dog-grooming-industry-statistics
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Sophie Moreland. "Dog Grooming Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/dog-grooming-industry-statistics.
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Sophie Moreland. 2026. "Dog Grooming Industry Statistics." Gitnux. https://gitnux.org/dog-grooming-industry-statistics.
Sources & references
39 datasets cited across this report
+25 additional datasets cited (not shown individually)