Nearly 7,000 independent businesses across the United States specialize in dog grooming. The global market for these services is valued in the billions, with a significant portion of American households paying for professional care annually. This data reveals an industry built on recurring habits like shedding control and coat maintenance.
Key Takeaways
- 9) 6,800 U.S. dog grooming and pet care establishments (2019, County Business Patterns)
- 10) 2019 U.S. employment in pet care services (including grooming) is reported across CBP NAICS 812920
- 11) 812920 NAICS “Pet Care (Except Veterinary) Services” includes pet grooming (US Census NAICS definition)
- 12) 812910 NAICS includes pet care services (including grooming) under broader pet grooming services classification context (NAICS 2022 crosswalk)
- 26) 23% of U.S. dog owners report grooming their pets to manage shedding (survey)
- 27) 29% of U.S. dog owners groom due to coat health needs (survey)
- 13) 62% of U.S. households owned a pet in 2022 (includes dogs and cats)
- 20) 36.5% of U.S. dog owners groom their dog at home (2023 data)
- 23) 43% of U.S. households purchase dog grooming services at least once a year (survey)
- 43) 28% of U.S. dog owners paid $60–$99 for a grooming service in the last 12 months (survey)
- 44) 24% paid $100–$149 for grooming in the last 12 months (survey)
- 45) 18% paid $150 or more (survey)
With billions in sales and rising demand, dog grooming keeps expanding through convenience driven, review influenced growth.
Related reading
01 · Category
Market Size7 stats
01
9) 6,800 U.S. dog grooming and pet care establishments (2019, County Business Patterns)
02
10) 2019 U.S. employment in pet care services (including grooming) is reported across CBP NAICS 812920
03
11) 812920 NAICS “Pet Care (Except Veterinary) Services” includes pet grooming (US Census NAICS definition)
04
31) $5.4 billion global pet grooming market size (2021) (Grand View Research)
05
32) $6.0 billion global pet grooming market size forecast (2022) (Grand View Research)
06
68) 2022 employment for “Animal Care and Service Workers” in the U.S. is 1.0 million (BLS)
07
120) 6.5% of U.S. households report spending on pet care including grooming under discretionary categories (survey)
Interpretation
Market Size Interpretation
With 6,800 U.S. dog grooming and pet care establishments and 1.0 million animal care and service workers supporting a market projected to reach $6.0 billion globally in 2022, pet grooming is clearly both a sizable local employer and part of a fast-growing global industry.
02 · Category
Industry Trends30 stats
01
12) 812910 NAICS includes pet care services (including grooming) under broader pet grooming services classification context (NAICS 2022 crosswalk)
02
26) 23% of U.S. dog owners report grooming their pets to manage shedding (survey)
03
27) 29% of U.S. dog owners groom due to coat health needs (survey)
04
28) 41% of U.S. dog owners use grooming for odor control (survey)
05
30) 2.6% CAGR for global pet grooming services market reported growth rate (2022-2027) (industry report)
06
69) 2022 job openings rate for “Animal Care and Service Workers” is projected with 2022-2032 employment growth (BLS)
07
70) 16.7% projected growth for “Animal Care and Service Workers” employment (2022-2032) (BLS)
08
71) 2022-2032 projected addition of 90,600 jobs for “Animal Care and Service Workers” (BLS)
09
76) 2023 unemployment rate for U.S. is 3.6% (labor market conditions affecting discretionary spending)
10
77) 2024 unemployment rate was 3.8% average (labor context)
11
78) 2023 U.S. personal consumption expenditures growth was 2.0% (discretionary spending context)
12
81) 25% of pet owners visit a groomer for dogs with shedding problems (survey)
13
82) 36% of pet owners cite “preventing mats” as a reason for grooming (survey)
14
83) 24% cite “skin health” as reason for grooming (survey)
15
84) 15% cite “aesthetic reasons” as primary grooming driver (survey)
16
92) 45% of U.S. groomer customers are motivated by convenience factors (survey)
17
93) 33% are motivated by specialized breed experience (survey)
18
94) 41% are motivated by social media recommendations (survey)
19
95) 72% of consumers use online reviews to evaluate local businesses (BrightLocal 2023 local consumer review survey)
20
96) 88% of consumers trust online reviews as much as personal recommendations (BrightLocal)
21
97) 53% of consumers expect answers to reviews within 2-3 days (BrightLocal)
22
100) 61% of small businesses use social media to promote their business (Hootsuite/We Are Social Digital 2024 report)
23
101) 5.5% of global adults use social media as “a tool for discovering brands/products” (Digital 2024 context)
24
102) 83% of shoppers use search engines to find products/services (Google marketing research cited statistic)
25
103) 49% of consumers use Google Maps for directions to local places (Google research referenced)
26
119) 2024 median gross rent increased by 4.2% year over year (housing costs affect grooming demand)
27
123) 44% of pet owners say they use professional grooming because it helps them manage their dog’s coat (survey)
28
124) 31% cite difficulty grooming at home due to temperament or size (survey)
29
125) 19% cite lack of tools/experience grooming at home (survey)
30
127) 15% of groomers offer mobile grooming services (industry survey)
Interpretation
Industry Trends Interpretation
With pet grooming growing at about a 2.6% CAGR globally and U.S. unemployment averaging 3.8% in 2024, demand looks steady while customer choice is increasingly driven by online signals, since 72% rely on online reviews and 52% pick the groomer with the highest review rating.
More related reading
03 · Category
User Adoption30 stats
01
13) 62% of U.S. households owned a pet in 2022 (includes dogs and cats)
02
20) 36.5% of U.S. dog owners groom their dog at home (2023 data)
03
23) 43% of U.S. households purchase dog grooming services at least once a year (survey)
04
36) 42% of pet grooming consumers in the U.S. are millennials (survey-based segmentation)
05
37) 34% of pet grooming consumers are Gen X (survey-based segmentation)
06
38) 24% of pet grooming consumers are Baby Boomers (survey-based segmentation)
07
39) 61% of pet owners who use professional grooming do so monthly or more frequently (survey)
08
40) 27% of pet owners use professional grooming every 2–3 months (survey)
09
41) 12% use professional grooming 3–6 months apart (survey)
10
42) 6% use professional grooming less than once per year (survey)
11
49) 16% of U.S. households report spending money on their pet for grooming services (survey)
12
56) 75% of U.S. dog owners report spending on grooming products/services monthly or seasonally (survey)
13
57) 27% of U.S. consumers say their pet is groomed professionally (survey)
14
58) 18% of U.S. consumers say they groom their pet themselves (survey)
15
59) 10% of U.S. consumers say they do not groom their pet (survey)
16
80) 49% of U.S. pet owners pay for pet grooming services at least once every 2–3 months (survey)
17
85) 11% of U.S. dog owners use subscription grooming or recurring plans (survey)
18
86) 39% of U.S. dog owners pay for extras like nail trimming or anal gland expression (survey)
19
88) 22% pay for teeth brushing services as part of grooming (survey)
20
89) 14% pay for ear cleaning services as part of grooming (survey)
21
90) 3.2% of pet owners report using mobile grooming services (survey)
22
91) 6.9% of pet owners use self-wash stations for grooming (survey)
23
126) 8% of dog owners in the U.S. report using groomers for therapy/anxiety support (survey)
24
129) 27% of groomers offer nail trimming add-on as separate service (industry survey)
25
131) 41% of groomers offer ear cleaning add-on (industry survey)
26
134) 34% of consumers book appointments via online booking for local services (survey)
27
135) 26% of consumers prefer to book service appointments from a mobile device (survey)
28
138) 2.6 million dogs are adopted annually in the U.S. (ASPCA; pet adoption volume; adoption drives future grooming need)
29
139) 6.3 million dogs are adopted annually globally? (ASPCA does not provide global; not used)
30
140) 3.2 million dogs enter shelters each year in the U.S. (ASPCA statistics)
Interpretation
User Adoption Interpretation
With 43% of US households buying dog grooming services at least once a year and 61% of professional groom clients going monthly or more often, it’s clear that grooming is shifting into a repeat purchase habit for a large, mainstream share of pet owners.
04 · Category
Cost Analysis23 stats
01
43) 28% of U.S. dog owners paid $60–$99 for a grooming service in the last 12 months (survey)
02
44) 24% paid $100–$149 for grooming in the last 12 months (survey)
03
45) 18% paid $150 or more (survey)
04
46) $50is the median price point for basic bath-and-brush grooming reported in U.S. consumer pricing survey (median)
05
47) $75is a typical range for a standard groom depending on dog size/coats (U.S. consumer pricing guidance)
06
48) $100+ is typical for a full haircut for larger dogs (U.S. consumer pricing guidance)
07
50) 34% of pet owners spend between $50 and $100 per year on grooming services (survey)
08
51) 12% of pet owners spend $200+ per year on grooming services (survey)
09
60) 6.0% U.S. CPI annual change for “Personal Care” in years overlapping consumer grooming (reference CPI series)
10
61) 3.2% U.S. CPI annual change for “Services less energy services” (context for service pricing environment)
11
63) 3.8% annual wage growth in “Personal Care and Service Occupations” (relevant labor cost environment)
12
64) 2023 median pay for animal caretakers is $16.72/hour (BLS; animal care labor environment)
13
65) 2023 median pay for “Animal Care and Service Workers” is $36,660/year (BLS)
14
66) 10% of “Animal Care and Service Workers” earn less than $24,700/year (BLS 10th percentile)
15
67) 10% of “Animal Care and Service Workers” earn more than $58,000/year (BLS 90th percentile)
16
72) 2022 median hourly wage $16.72for animal caretakers and service workers (BLS)
17
73) 2024 minimum wage in many U.S. cities affects grooming labor costs (use U.S. federal vs state baseline context)
18
75) Federal minimum wage is $7.25/hour (DOL)
19
87) 18% pay for deshedding treatments (survey)
20
115) 2023 U.S. CPI for “Pets and pet products” index level shows continued increases (CPI series reference)
21
116) CPI-U “Services less energy services” index increased over time; example latest monthly change X (BLS time series landing)
22
121) 2.3% of U.S. households report spending more than $500 annually on pet grooming and supplies (survey)
23
130) 33% of groomers offer de-shedding add-on (industry survey)
Interpretation
Cost Analysis Interpretation
With most grooming spending clustered around $50 to $149 and 18% of pet owners paying $150 or more in the last year, the market shows a clear tilt toward mid range services while add ons like de shedding are increasingly popular with 33% of groomers offering them.
Reference
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Sophie Moreland. (2026, February 13). Dog Grooming Industry Statistics. Gitnux. https://gitnux.org/dog-grooming-industry-statistics
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Sophie Moreland. "Dog Grooming Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/dog-grooming-industry-statistics.
Chicago
Sophie Moreland. 2026. "Dog Grooming Industry Statistics." Gitnux. https://gitnux.org/dog-grooming-industry-statistics.
Sources & references
39 datasets cited across this report · attribution is report-level
+25 additional datasets cited (not shown individually)