GITNUX MARKETDATA REPORT 2024

Diversity In The Beauty Industry Statistics [Fresh Research]

Highlights: The Most Important Diversity In The Beauty Industry Statistics

  • Women of color represent only 1 out of 5 executives in the beauty industry.
  • 70% of black women feel underserved by beauty industry.
  • The multicultural beauty products market is expected to reach an estimated $82.2 billion by 2023.
  • In 2021, Sephora committed to dedicating 15% of their shelf space to black-owned brands.
  • As of 2020, only 4% of beauty brands are owned by people of color.
  • Over half (52%) of Gen Z consumers believe in shopping for brands that are sustainably conscious and inclusive.
  • In 2021, the global market value of inclusive beauty products reached around 45.6 billion U.S. dollars.
  • 64% of women of all ages and ethnicities in the U.S. expect beauty brands to be more diverse in their marketing.
  • A 2021 survey showed 97% of UK black women believe the beauty industry needs more diversity.
  • Allure magazine phased out the term “anti-aging”, in an effort to be more inclusive and body-positive.
  • 88% of UK women agree that they are more likely to buy from brands that use diverse models in their advertising.
  • In 2017, POC consumers spent $63.5 million on multicultural beauty products in the U.S.
  • Between 2018 and 2019, Racially Inclusive foundations increased by 104%.
  • A 2021 survey revealed that 75% of UK consumers feel it is important for beauty ads to represent people with different skin types.
  • 80% of consumers believe the beauty industry has made progress in gender diversity, but only 45% believe it’s made progress in racial diversity.
  • In 2018, it was estimated that 36% of US beauty consumers chose brands based on inclusivity.
  • 90% of women of color in the US acknowledge that they are more likely to buy from brands that show diversity in their advertising campaigns.
  • About 15% of new beauty brands in 2020 were created by Black entrepreneurs.
  • As of 2021, 40% of the top 25 mainstream beauty brands offer 40 or more shades of foundation.

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The beauty industry has come a long way in terms of diversity and inclusion, but there is still much progress to be made. This blog post will explore the current statistics on diversity in the beauty industry, from women of color representing only 1 out of 5 executives to Sephora committing 15% shelf space for black-owned brands. We’ll also look at how Gen Z consumers are driving change with their expectations for sustainable and inclusive products, as well as how Rihanna’s Fenty Beauty has become a pioneer in promoting diversity through its 50 shades of foundation. Finally, we’ll examine survey results that show an overwhelming majority (97%) of UK Black women believe more needs to be done by the beauty industry when it comes to representation and inclusion. It’s clear that while strides have been taken towards greater equality within this sector, there is still work left to do before true equity can be achieved.

The Most Important Statistics
Women of color represent only 1 out of 5 executives in the beauty industry. This statistic is a stark reminder of the lack of diversity in the beauty industry. It highlights the fact that women of color are severely underrepresented in executive positions, and that there is still a long way to go in terms of achieving true diversity in the beauty industry. 70% of black women feel underserved by beauty industry. This statistic is a powerful reminder of the need for greater diversity in the beauty industry. It highlights the fact that the industry is not meeting the needs of a large portion of its potential customers, and that there is a clear need for more representation and inclusion. This statistic is an important reminder that the beauty industry needs to do more to ensure that all people feel seen and heard.

Diversity In The Beauty Industry Statistics Overview

The multicultural beauty products market is expected to reach an estimated $82.2 billion by 2023.

This statistic is a testament to the growing importance of diversity in the beauty industry. It shows that the demand for multicultural beauty products is on the rise, indicating that consumers are increasingly recognizing the need for products that cater to a variety of skin tones and hair textures. This is a positive sign that the beauty industry is becoming more inclusive and embracing diversity.

In 2021, Sephora committed to dedicating 15% of their shelf space to black-owned brands.

This statistic is a powerful example of the progress being made in the beauty industry towards greater diversity. It demonstrates that Sephora is taking tangible steps to create a more inclusive environment and to support black-owned businesses. This commitment to diversity is a positive sign that the beauty industry is taking steps to create a more equitable and representative landscape.

As of 2020, only 4% of beauty brands are owned by people of color.

This statistic is a stark reminder of the lack of diversity in the beauty industry. It highlights the fact that people of color are severely underrepresented in the ownership of beauty brands, and that there is still a long way to go in terms of achieving true diversity in the industry. This statistic is a call to action for beauty brands to make a conscious effort to create a more inclusive and equitable environment.

Over half (52%) of Gen Z consumers believe in shopping for brands that are sustainably conscious and inclusive.

This statistic is a powerful indicator of the importance of diversity and sustainability in the beauty industry. It shows that Gen Z consumers are increasingly aware of the need for brands to be conscious of their environmental impact and to be inclusive of all people. This is a clear sign that the beauty industry must take steps to ensure that their products and services are accessible to everyone, and that they are taking steps to reduce their environmental footprint. This statistic is a reminder that the beauty industry must prioritize diversity and sustainability in order to remain competitive and relevant.

In 2021, the global market value of inclusive beauty products reached around 45.6 billion U.S. dollars.

This statistic is a testament to the growing demand for inclusive beauty products, demonstrating the importance of diversity in the beauty industry. It shows that consumers are increasingly recognizing the need for products that cater to a variety of skin tones, hair textures, and other features. This is a positive sign that the beauty industry is becoming more inclusive and diverse, and that companies are responding to the needs of their customers.

64% of women of all ages and ethnicities in the U.S. expect beauty brands to be more diverse in their marketing.

This statistic is a powerful reminder of the importance of diversity in the beauty industry. It shows that the majority of women in the U.S. are looking for more representation in the marketing of beauty brands. This highlights the need for beauty brands to be more inclusive and to create campaigns that reflect the diversity of their customers. This statistic is an important reminder that diversity is not only a moral imperative, but also a business necessity.

A 2021 survey showed 97% of UK black women believe the beauty industry needs more diversity.

This statistic is a powerful reminder of the need for greater diversity in the beauty industry. It highlights the fact that the majority of black women in the UK feel that the industry is not adequately representing them, and that more needs to be done to ensure that everyone is included. This statistic is a call to action for the beauty industry to take steps to ensure that all voices are heard and that everyone is given the opportunity to feel represented.

Allure magazine phased out the term “anti-aging”, in an effort to be more inclusive and body-positive.

This statistic is a powerful example of how the beauty industry is making strides towards inclusivity and body positivity. By phasing out the term “anti-aging”, Allure magazine is sending a message that beauty is not defined by age, and that everyone should be celebrated for their unique features. This shift in language is a step in the right direction towards creating a more diverse and inclusive beauty industry.

88% of UK women agree that they are more likely to buy from brands that use diverse models in their advertising.

This statistic is a powerful indicator of the importance of diversity in the beauty industry. It shows that the majority of UK women are more likely to purchase from brands that use diverse models in their advertising, demonstrating that diversity is a priority for many consumers. This statistic is a clear sign that the beauty industry should strive to be more inclusive and representative of all people, as it is clear that customers are looking for brands that reflect their own values.

In 2017, POC consumers spent $63.5 million on multicultural beauty products in the U.S.

This statistic is a powerful reminder of the importance of diversity in the beauty industry. It shows that POC consumers are actively engaging with and investing in products that are tailored to their needs and preferences. This demonstrates that there is a demand for products that are designed to meet the needs of a diverse range of customers, and that companies should be investing in creating products that are inclusive and accessible to all.

Between 2018 and 2019, Racially Inclusive foundations increased by 104%.

This statistic is a powerful indicator of the progress being made in the beauty industry towards greater racial inclusion. It shows that foundations are taking steps to ensure that their products are accessible to a wider range of people, and that they are taking diversity seriously. This is an important step in the right direction, and one that should be celebrated.

A 2021 survey revealed that 75% of UK consumers feel it is important for beauty ads to represent people with different skin types.

This statistic is a powerful indicator of the public’s desire for more diversity in the beauty industry. It shows that the majority of UK consumers are in favor of seeing people with different skin types represented in beauty ads, which is a clear sign that the industry needs to make more of an effort to be inclusive. This statistic is an important reminder that the beauty industry needs to take steps to ensure that everyone is represented in their advertising and marketing campaigns.

80% of consumers believe the beauty industry has made progress in gender diversity, but only 45% believe it’s made progress in racial diversity.

This statistic is a powerful indicator of the progress that the beauty industry has made in terms of gender diversity, but it also highlights the lack of progress in terms of racial diversity. It serves as a reminder that there is still much work to be done in order to ensure that all people are represented and respected in the beauty industry. This statistic is an important part of the conversation about diversity in the beauty industry and should be taken into consideration when discussing the progress that has been made.

In 2018, it was estimated that 36% of US beauty consumers chose brands based on inclusivity.

This statistic speaks volumes about the importance of inclusivity in the beauty industry. It shows that a large portion of beauty consumers are actively seeking out brands that prioritize diversity and inclusion, demonstrating that these values are becoming increasingly important to the modern consumer. This statistic is a powerful reminder that the beauty industry must continue to strive for greater inclusivity in order to remain competitive and relevant.

90% of women of color in the US acknowledge that they are more likely to buy from brands that show diversity in their advertising campaigns.

This statistic is a powerful indicator of the importance of diversity in advertising campaigns for women of color in the US. It shows that when brands make an effort to represent a variety of people in their campaigns, it resonates with their target audience and encourages them to purchase their products. This statistic is especially relevant to the beauty industry, as it demonstrates the need for brands to create campaigns that accurately reflect the diversity of their customers.

About 15% of new beauty brands in 2020 were created by Black entrepreneurs.

This statistic is a powerful reminder of the progress that has been made in the beauty industry towards greater diversity and inclusion. It highlights the fact that Black entrepreneurs are increasingly being given the opportunity to create their own beauty brands, and that the industry is becoming more open to different perspectives and ideas. This is an important step towards creating a more equitable and inclusive beauty industry, and it is encouraging to see that more Black entrepreneurs are being given the chance to make their mark.

As of 2021, 40% of the top 25 mainstream beauty brands offer 40 or more shades of foundation.

This statistic speaks volumes about the progress the beauty industry has made in terms of diversity. It shows that a significant portion of the top mainstream beauty brands are making an effort to provide a wide range of foundation shades to accommodate a variety of skin tones. This is a positive step forward in the industry’s commitment to inclusivity and representation.

Conclusion

The statistics presented in this blog post demonstrate the progress that has been made towards greater diversity and inclusion within the beauty industry, as well as areas where further improvement is needed. From Rihanna’s Fenty Beauty offering 50 shades of foundation to Sephora dedicating 15% of their shelf space to black-owned brands, it is clear that there are more opportunities for people from all backgrounds to be represented in the beauty industry than ever before. However, with only 4% of beauty brands owned by people of color and 70% of Black women feeling underserved by the industry, there is still much work left to do if we want a truly just and sustainable beauty sector.

References

0. – https://www.theswaddle.com

1. – https://www.allure.com

2. – https://www.prnewswire.com

3. – https://www.refinery29.com

4. – https://www.statista.com

5. – https://www.mintel.com

6. – https://www.voguebusiness.com

7. – https://www.nielsen.com

8. – https://www.beautymatter.com

9. – https://www.ncbi.nlm.nih.gov

10. – https://www.forbes.com

FAQs

What is the current state of diversity and inclusivity in the beauty industry?

Although there has been some progress in recent years, the beauty industry still has a long way to go when it comes to diversity and inclusivity. Many makeup lines are expanding their shade ranges to cater to varying skin tones, and the rising popularity of beauty influencers from different ethnic backgrounds is helping to bring diverse beauty norms to the forefront. However, there is still work to be done in terms of representation in beauty campaigns and addressing the overall inclusivity concerns in the industry.

How has the beauty industry evolved to include more diversity?

The beauty industry has started to evolve by launching more products with diverse shade ranges, collaborating with beauty influencers from various cultural backgrounds, and featuring more diverse models in marketing campaigns. Brands like Fenty Beauty and Anastasia Beverly Hills have led the charge by offering a wider shade range and emphasizing inclusivity in their marketing efforts.

What are some challenges faced by those advocating for greater diversity in the beauty industry?

Challenges include breaking through the traditional Eurocentric beauty standards, changing the mindset of industry leaders, and biases against people of color that can lead to limited opportunities for representation. Additionally, critics argue that some beauty brands use diversity as a marketing ploy rather than making a genuine commitment to inclusivity.

How can consumers support diversity in the beauty industry?

Consumers can support diversity by purchasing products from inclusive and diverse beauty brands, following and engaging with diverse beauty influencers, advocating for greater representation, and holding beauty companies accountable for their promises and commitments to inclusivity.

What impact does increased diversity have on the beauty industry and society as a whole?

Increased diversity in the beauty industry promotes a more inclusive and representative environment, empowering people from all backgrounds to feel seen and confident in their unique beauty. This shift can help break down harmful stereotypes and beauty standards, fostering greater acceptance and celebration of our diverse world.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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