GITNUX MARKETDATA REPORT 2024

Diversity In Advertising Statistics [Fresh Research]

Statistic 1

"52% of companies with diverse advertising see a positive impact on their reputation."

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Statistic 2

"Advertising campaigns with ethnically diverse representation see a 20% higher consumer intention to purchase."

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Statistic 3

"45% of Hispanic consumers are more likely to trust brands that include Hispanic culture in their ads."

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Statistic 4

"Running diverse and inclusive ads can increase the effectiveness of ad campaigns by over 30%."

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Statistic 5

"75% of consumers are more likely to purchase from a brand that reflects diversity in its advertising."

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Statistic 6

"Companies featuring inclusive advertising experience a 14% increase in return on investment."

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Statistic 7

"53% of LGBTQ consumers are more likely to consider brands that include LGBTQ representation in their advertisements."

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Statistic 8

"Brands with a higher diversity score in their advertising see a 83% higher consumer preference."

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Statistic 9

"Diverse advertising is likely to earn a 1.5 times higher brand loyalty among consumers."

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Statistic 10

"61% of consumers believe diversity in ads is important for societal progress."

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Statistic 11

"76% of parents prefer brands that promote diversity in advertising because it sets a good example for children."

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Statistic 12

"41% of black consumers find it important for brands to promote diversity in their advertising."

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Statistic 13

"Diversity-conscious companies see their brand value increase by roughly 20%."

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Statistic 14

"About 49% of women prefer brands that advertise diversity."

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Statistic 15

"64% of consumers take action after seeing an ad they consider diverse or inclusive."

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Statistic 16

"70% of Gen Z consumers are more trusting of brands that represent diversity in their advertising."

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Statistic 17

"40% of all Americans say that they have switched to a brand that better represents diversity in its ads."

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Statistic 18

"Only 34% of companies currently adequately represent diversity in their advertising according to consumers."

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Statistic 19

"Diverse ads can increase purchase intent by up to 90% among millennials."

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Statistic 20

"54% of global customers prefer brands that incorporate diversity in their marketing efforts."

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