GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Gambling Industry Statistics

Gambling industry boosts diversity efforts improve inclusion, retention, and growth significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

32% of casino patrons in the U.S. identify as minorities, indicating a diverse customer base

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Only 10% of marketing advertisements in gambling are tailored for diverse communities, despite their significant customer base

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Only 5% of gambling advertising campaigns have featured LGBTQ+ individuals, despite their purchasing power

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54% of consumers prefer brands with strong diversity and inclusion credentials, influencing gambling industry branding strategies

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In a survey, 80% of minority consumers stated they prefer gambling venues that explicitly promote diversity

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50% of online gambling platform users believe that improving diversity and inclusion can lead to better service offerings

Statistic 7

80% of younger gamers (ages 18-34) believe that diversity influences their choice of platforms and operators

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13% of gambling advertisements feature multilingual content to cater to diverse audiences

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45% of online gambling users from minority groups say they would gamble more if they felt more represented

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In European gambling companies, only 12% have dedicated diversity officers

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The percentage of paid internships targeted toward underrepresented groups in the gambling industry increased by 35% over five years

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80% of gaming industry professionals believe that diversity is critical to the industry's future growth

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Minority-owned businesses constitute approximately 14% of the suppliers used by major gambling operators

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65% of gambling industry CEOs agree that fostering DEI improves innovation

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Companies with comprehensive DEI policies saw a 30% increase in customer loyalty from minority groups

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The percentage of DEI-related job postings in gaming increased by 50% from 2019 to 2023

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LGBTQ+ inclusion policies are present in 35% of major gambling corporations, according to recent surveys

Statistic 18

28% of gaming companies have implemented affinity groups or Employee Resource Groups (ERGs) for diverse communities

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65% of gaming industry leaders say they face challenges in implementing DEI initiatives due to resistance from top management

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40% of gambling advertising campaigns are now reviewed for inclusivity and diversity, up from 10% five years prior

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The proportion of minority-owned gaming venues increased by 20% between 2018 and 2022, supporting local economies

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72% of gaming consumers support companies that demonstrate a clear commitment to DEI, influencing corporate reputations

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40% of new hires in the gambling industry come from underrepresented communities, reflecting ongoing outreach efforts

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30% of gambling industry employees believe that leadership diversity positively affects innovation and decision-making

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50% of gamblng consumers feel that their preferred brands should actively promote an inclusive environment

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ADA (Americans with Disabilities Act) compliance in casino design has increased accessibility by 25%, impacting inclusivity

Statistic 27

Women represent approximately 25-30% of the global gambling industry workforce

Statistic 28

The percentage of female casino executives in the U.S. increased from 10% in 2010 to 21% in 2022

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Only 15% of senior management roles in the gambling industry globally are held by minorities

Statistic 30

The proportion of women in leadership roles in online gambling platforms grew by 18% between 2018 and 2022

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28% of regulators are from minority backgrounds, indicating diversity at governmental oversight levels

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Women make up approximately 40% of online gaming players, but occupy only 20% of executive positions

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The percentage of women receiving CEO roles in gambling companies increased from 8% in 2019 to 15% in 2023, indicating slow but positive change

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18% of gambling industry boards comprise members from diverse backgrounds, signaling limited board-level diversity

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The number of women depicted in gambling brand advertisements has increased by 50% over the last three years, indicating improved representation

Statistic 36

LGBTQ+ individuals report feeling 40% less included in workplace environments within the gambling sector

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Companies in the gambling industry with DEI initiatives saw a 20% higher employee retention rate

Statistic 38

45% of gaming companies have implemented unconscious bias training for staff

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70% of minority women in the gambling industry have experienced microaggressions at work

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60% of respondents in a survey felt that diversity initiatives positively influenced their company’s culture

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40% of employees in the gambling industry support mandatory diversity training

Statistic 42

72% of gaming company executives agree that diversity efforts improve team performance

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22% of gaming industry employees belong to racial or ethnic minorities, highlighting ongoing representation challenges

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20% of women in the gambling industry have left due to perceived discrimination, highlighting retention issues

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Minorities earn 25% less than their white counterparts in the gambling industry, reflecting wage disparities

Statistic 46

55% of employees within the gambling industry believe that more diversity training could improve the work environment

Statistic 47

DEI initiatives have been linked to a 15% reduction in workplace harassment complaints in gambling companies

Statistic 48

24% of gambling companies report having dedicated DEI budgets in their annual financial plans, showing increased investment

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Sources

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Key Highlights

Women represent approximately 25-30% of the global gambling industry workforce
The percentage of female casino executives in the U.S. increased from 10% in 2010 to 21% in 2022
LGBTQ+ individuals report feeling 40% less included in workplace environments within the gambling sector
Only 15% of senior management roles in the gambling industry globally are held by minorities
Companies in the gambling industry with DEI initiatives saw a 20% higher employee retention rate
32% of casino patrons in the U.S. identify as minorities, indicating a diverse customer base
45% of gaming companies have implemented unconscious bias training for staff
In European gambling companies, only 12% have dedicated diversity officers
70% of minority women in the gambling industry have experienced microaggressions at work
The percentage of paid internships targeted toward underrepresented groups in the gambling industry increased by 35% over five years
60% of respondents in a survey felt that diversity initiatives positively influenced their company’s culture
The proportion of women in leadership roles in online gambling platforms grew by 18% between 2018 and 2022
80% of gaming industry professionals believe that diversity is critical to the industry's future growth

Despite the booming growth of the gambling industry, a stark lack of diversity and inclusion persists—with women holding just 20% of executive roles, minorities comprising only 15% of management, and LGBTQ+ individuals feeling significantly marginalized—highlighting urgent opportunities for meaningful change that can benefit both the industry and its diverse clientele.

Consumer Demographics and Preferences

32% of casino patrons in the U.S. identify as minorities, indicating a diverse customer base
Only 10% of marketing advertisements in gambling are tailored for diverse communities, despite their significant customer base
Only 5% of gambling advertising campaigns have featured LGBTQ+ individuals, despite their purchasing power
54% of consumers prefer brands with strong diversity and inclusion credentials, influencing gambling industry branding strategies
In a survey, 80% of minority consumers stated they prefer gambling venues that explicitly promote diversity
50% of online gambling platform users believe that improving diversity and inclusion can lead to better service offerings
80% of younger gamers (ages 18-34) believe that diversity influences their choice of platforms and operators
13% of gambling advertisements feature multilingual content to cater to diverse audiences
45% of online gambling users from minority groups say they would gamble more if they felt more represented

Consumer Demographics and Preferences Interpretation

Despite a diverse 32% minority patronage and strong consumer demand for inclusion, the gambling industry's marketing remains disproportionately unrepresentative, highlighting a critical gap between customer values and advertising practices that, if addressed, could significantly boost engagement and loyalty among underrepresented communities.

Diversity and Inclusion Initiatives and Policies

In European gambling companies, only 12% have dedicated diversity officers
The percentage of paid internships targeted toward underrepresented groups in the gambling industry increased by 35% over five years
80% of gaming industry professionals believe that diversity is critical to the industry's future growth
Minority-owned businesses constitute approximately 14% of the suppliers used by major gambling operators
65% of gambling industry CEOs agree that fostering DEI improves innovation
Companies with comprehensive DEI policies saw a 30% increase in customer loyalty from minority groups
The percentage of DEI-related job postings in gaming increased by 50% from 2019 to 2023
LGBTQ+ inclusion policies are present in 35% of major gambling corporations, according to recent surveys
28% of gaming companies have implemented affinity groups or Employee Resource Groups (ERGs) for diverse communities
65% of gaming industry leaders say they face challenges in implementing DEI initiatives due to resistance from top management
40% of gambling advertising campaigns are now reviewed for inclusivity and diversity, up from 10% five years prior
The proportion of minority-owned gaming venues increased by 20% between 2018 and 2022, supporting local economies
72% of gaming consumers support companies that demonstrate a clear commitment to DEI, influencing corporate reputations
40% of new hires in the gambling industry come from underrepresented communities, reflecting ongoing outreach efforts
30% of gambling industry employees believe that leadership diversity positively affects innovation and decision-making
50% of gamblng consumers feel that their preferred brands should actively promote an inclusive environment

Diversity and Inclusion Initiatives and Policies Interpretation

Despite a 50% surge in DEI-related job postings and a 35% rise in targeted internships over five years, only 12% of European gambling companies have dedicated diversity officers—highlighting a promising yet still nascent commitment to inclusion in the industry’s quest for growth and innovation.

Regulatory and Industry Standards

ADA (Americans with Disabilities Act) compliance in casino design has increased accessibility by 25%, impacting inclusivity

Regulatory and Industry Standards Interpretation

Raising the stakes on accessibility, a 25% boost in ADA-compliant casino design underscores the industry's savvy move toward making the house truly inclusive for all players.

Representation and Leadership in the Gambling Industry

Women represent approximately 25-30% of the global gambling industry workforce
The percentage of female casino executives in the U.S. increased from 10% in 2010 to 21% in 2022
Only 15% of senior management roles in the gambling industry globally are held by minorities
The proportion of women in leadership roles in online gambling platforms grew by 18% between 2018 and 2022
28% of regulators are from minority backgrounds, indicating diversity at governmental oversight levels
Women make up approximately 40% of online gaming players, but occupy only 20% of executive positions
The percentage of women receiving CEO roles in gambling companies increased from 8% in 2019 to 15% in 2023, indicating slow but positive change
18% of gambling industry boards comprise members from diverse backgrounds, signaling limited board-level diversity
The number of women depicted in gambling brand advertisements has increased by 50% over the last three years, indicating improved representation

Representation and Leadership in the Gambling Industry Interpretation

While women now constitute nearly 40% of online gaming players and have seen their representation in leadership roles grow modestly, their still-underrepresented presence at the executive and board levels underscores that the gambling industry’s diversity journey remains a game with much yet to be played.

Workplace Equity and Employee Experiences

LGBTQ+ individuals report feeling 40% less included in workplace environments within the gambling sector
Companies in the gambling industry with DEI initiatives saw a 20% higher employee retention rate
45% of gaming companies have implemented unconscious bias training for staff
70% of minority women in the gambling industry have experienced microaggressions at work
60% of respondents in a survey felt that diversity initiatives positively influenced their company’s culture
40% of employees in the gambling industry support mandatory diversity training
72% of gaming company executives agree that diversity efforts improve team performance
22% of gaming industry employees belong to racial or ethnic minorities, highlighting ongoing representation challenges
20% of women in the gambling industry have left due to perceived discrimination, highlighting retention issues
Minorities earn 25% less than their white counterparts in the gambling industry, reflecting wage disparities
55% of employees within the gambling industry believe that more diversity training could improve the work environment
DEI initiatives have been linked to a 15% reduction in workplace harassment complaints in gambling companies
24% of gambling companies report having dedicated DEI budgets in their annual financial plans, showing increased investment

Workplace Equity and Employee Experiences Interpretation

While nearly three-quarters of gaming executives acknowledge that diversity efforts boost team performance, the persistent 40% sense of exclusion among LGBTQ+ staff and wage disparities reveal that the industry still has a long way to go, balancing promising DEI initiatives with the urgent need to turn positive perceptions into genuine inclusion.