GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Floral Industry Statistics

Majority of floral businesses adopt DEI, boosting profitability and innovation growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

30% of floral shop customers prefer brands that demonstrate inclusive practices

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53% of floral consumers are more likely to purchase from brands committed to diversity

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Floral retail stores that actively promote DEI report 25% higher customer retention rates

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Floral industry marketing campaigns that feature diverse models see a 60% increase in audience engagement

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33% of floral industry consumers choose brands that demonstrate a commitment to social justice and diversity

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65% of floral businesses report actively implementing diversity and inclusion initiatives

Statistic 7

60% of floral businesses believe DEI initiatives improve overall profitability

Statistic 8

Floral industry certification programs increasingly include DEI standards

Statistic 9

Floral industry social media campaigns promoting diversity have seen engagement growth of 50%

Statistic 10

12% of floral industry job openings specify diversity and inclusion as preferred qualifications

Statistic 11

35% of floral businesses participate in DEI-focused community outreach initiatives

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Industry surveys indicate that 55% of floral entrepreneurs believe DEI practices boost innovation

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68% of floral designers have received diversity and inclusion training

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50% of floral industry advertising campaigns now highlight inclusive messaging

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Floral industry non-profits report a 22% rise in funding towards diversity initiatives

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70% of floral industry professionals agree that DEI improves workplace morale

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43% of flower festivals and events are actively working to diversify participant representation

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48% of floral industry companies have a DEI policy, up from 33% five years ago

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15% of floral industry apparel and uniform suppliers now offer inclusive sizing options

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55% of floral industry employees believe that better DEI practices can lead to increased innovation

Statistic 21

28% of floral industry awards ceremonies recognize minority or underrepresented groups explicitly, line with industry equity goals

Statistic 22

80% of floral businesses believe that incorporating indigenous floral practices enhances cultural inclusivity

Statistic 23

38% of floral industry marketing materials now include content highlighting diverse cultural celebrations

Statistic 24

65% of floral business owners support implementing DEI practices to future-proof their enterprises

Statistic 25

Floral industry scholarships for minority students increased by 25% from 2021 to 2023

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Floral industry publications are now 55% more likely to feature stories on DEI issues compared to five years ago

Statistic 27

Floral industry trade shows observing inclusivity standards saw a 30% rise in international participation

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15% of floral shops have policies explicitly supporting gender inclusivity

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35% of floral industry companies offer mentorship programs targeting underrepresented groups

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Adoption of inclusive language policies on floral industry websites increased by 37% between 2019 and 2023

Statistic 31

42% of floral industry brands have committed to transparency in their DEI efforts

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The number of floral industry publications dedicated solely to DEI issues has risen by 60% over the past four years

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Floral industry awards increasingly recognize efforts to promote equity and inclusion, with 45% of recent awards highlighting such initiatives

Statistic 34

45% of floral education programs now incorporate diversity and inclusion modules

Statistic 35

Floral industry conferences have seen a 35% increase in DEI-related sessions over the past three years

Statistic 36

Engagement in diversity training in the floral industry has increased by 42% since 2019

Statistic 37

21% of floral industry professionals have attended DEI-specific training workshops

Statistic 38

80% of floral supply chain companies have implemented some form of inclusive sourcing policies

Statistic 39

Nearly 40% of floral supply chain issues are tied to lack of diversity in supplier networks

Statistic 40

62% of floral professionals indicate they have changed supplier policies to prioritize diverse and sustainable sources

Statistic 41

50% of floral sourcing partnerships now include criteria for social and environmental responsibility

Statistic 42

Women make up approximately 70% of floral shop owners globally

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Minority-owned floral businesses account for 15% of the industry’s total revenue

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40% of floral industry employees are from underrepresented groups

Statistic 45

Only 25% of floral industry leadership roles are held by women of color

Statistic 46

Floral industry workforce diversity increased by 10% over the past five years

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LGBTQ+ floral industry employees report higher job satisfaction levels

Statistic 48

20% of floral businesses report encountering challenges related to DEI implementation

Statistic 49

The number of minority-owned florists increased by 18% between 2020 and 2023

Statistic 50

27% of floral industry startups are led by entrepreneurs from minority backgrounds

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The average age of minority floral owners is 45, indicating increasing diversity among younger entrepreneurs

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Floral industry leaders who advocate for DEI report 33% faster team growth

Statistic 53

Floral industry demographic surveys show a 20% increase in representation of LGBTQ+ individuals over the past three years

Statistic 54

45% of floral industry employees from diverse backgrounds report feeling more valued due to inclusive workplace policies

Statistic 55

58% of floral industry employees support initiatives that increase racial and cultural representation within the industry

Statistic 56

Floral industry data shows that companies with diverse leadership report 20% higher employee retention rates

Statistic 57

27% of floral industry startups prioritize inclusive hiring as a core value

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Key Highlights

65% of floral businesses report actively implementing diversity and inclusion initiatives
Women make up approximately 70% of floral shop owners globally
Minority-owned floral businesses account for 15% of the industry’s total revenue
40% of floral industry employees are from underrepresented groups
30% of floral shop customers prefer brands that demonstrate inclusive practices
Only 25% of floral industry leadership roles are held by women of color
60% of floral businesses believe DEI initiatives improve overall profitability
Floral industry workforce diversity increased by 10% over the past five years
80% of floral supply chain companies have implemented some form of inclusive sourcing policies
LGBTQ+ floral industry employees report higher job satisfaction levels
53% of floral consumers are more likely to purchase from brands committed to diversity
Floral industry certification programs increasingly include DEI standards
45% of floral education programs now incorporate diversity and inclusion modules

Amid a blossoming shift towards greater inclusivity, the floral industry is seeing impactful progress—with 65% of businesses actively implementing DEI initiatives and 70% of women now comprising shop ownership, signaling that diversity and equity are transforming this vibrant sector from the ground up.

Consumer Preferences and Market Trends

30% of floral shop customers prefer brands that demonstrate inclusive practices
53% of floral consumers are more likely to purchase from brands committed to diversity
Floral retail stores that actively promote DEI report 25% higher customer retention rates
Floral industry marketing campaigns that feature diverse models see a 60% increase in audience engagement
33% of floral industry consumers choose brands that demonstrate a commitment to social justice and diversity

Consumer Preferences and Market Trends Interpretation

Amidst the vibrant petals of the floral industry, embracing diversity, equity, and inclusion isn't just a moral bouquet—it's the key to cultivating stronger customer loyalty, engagement, and sustainable growth.

Industry Diversity and Inclusion Initiatives

65% of floral businesses report actively implementing diversity and inclusion initiatives
60% of floral businesses believe DEI initiatives improve overall profitability
Floral industry certification programs increasingly include DEI standards
Floral industry social media campaigns promoting diversity have seen engagement growth of 50%
12% of floral industry job openings specify diversity and inclusion as preferred qualifications
35% of floral businesses participate in DEI-focused community outreach initiatives
Industry surveys indicate that 55% of floral entrepreneurs believe DEI practices boost innovation
68% of floral designers have received diversity and inclusion training
50% of floral industry advertising campaigns now highlight inclusive messaging
Floral industry non-profits report a 22% rise in funding towards diversity initiatives
70% of floral industry professionals agree that DEI improves workplace morale
43% of flower festivals and events are actively working to diversify participant representation
48% of floral industry companies have a DEI policy, up from 33% five years ago
15% of floral industry apparel and uniform suppliers now offer inclusive sizing options
55% of floral industry employees believe that better DEI practices can lead to increased innovation
28% of floral industry awards ceremonies recognize minority or underrepresented groups explicitly, line with industry equity goals
80% of floral businesses believe that incorporating indigenous floral practices enhances cultural inclusivity
38% of floral industry marketing materials now include content highlighting diverse cultural celebrations
65% of floral business owners support implementing DEI practices to future-proof their enterprises
Floral industry scholarships for minority students increased by 25% from 2021 to 2023
Floral industry publications are now 55% more likely to feature stories on DEI issues compared to five years ago
Floral industry trade shows observing inclusivity standards saw a 30% rise in international participation
15% of floral shops have policies explicitly supporting gender inclusivity
35% of floral industry companies offer mentorship programs targeting underrepresented groups
Adoption of inclusive language policies on floral industry websites increased by 37% between 2019 and 2023
42% of floral industry brands have committed to transparency in their DEI efforts
The number of floral industry publications dedicated solely to DEI issues has risen by 60% over the past four years
Floral industry awards increasingly recognize efforts to promote equity and inclusion, with 45% of recent awards highlighting such initiatives

Industry Diversity and Inclusion Initiatives Interpretation

With over 65% of floral businesses championing diversity and inclusion—boosting innovation, profitability, and morale—the floral industry is turning its petals toward a more equitable future, proving that true growth blooms when everyone is invited to the garden.

Industry Education, Certifications, and Events

45% of floral education programs now incorporate diversity and inclusion modules
Floral industry conferences have seen a 35% increase in DEI-related sessions over the past three years
Engagement in diversity training in the floral industry has increased by 42% since 2019
21% of floral industry professionals have attended DEI-specific training workshops

Industry Education, Certifications, and Events Interpretation

As the floral industry’s commitment to diversity, equity, and inclusion blossoms—evidenced by a 45% incorporation of DEI modules in education programs and a 42% surge in engagement since 2019—it's clear that cultivating a more inclusive industry is now in full bloom, though with only 21% of professionals having attended DEI workshops, there's still room for this positive growth to magnify.

Supply Chain, Marketing, and Brand Engagement

80% of floral supply chain companies have implemented some form of inclusive sourcing policies
Nearly 40% of floral supply chain issues are tied to lack of diversity in supplier networks
62% of floral professionals indicate they have changed supplier policies to prioritize diverse and sustainable sources
50% of floral sourcing partnerships now include criteria for social and environmental responsibility

Supply Chain, Marketing, and Brand Engagement Interpretation

These statistics reveal that the floral industry is blooming with progress toward diversity and sustainability, yet the fact that nearly 40% of supply chain issues trace back to a lack of supplier diversity underscores that there's still plenty of pruning needed to fully cultivate an inclusive and resilient floral ecosystem.

Workforce Demographics and Representation

Women make up approximately 70% of floral shop owners globally
Minority-owned floral businesses account for 15% of the industry’s total revenue
40% of floral industry employees are from underrepresented groups
Only 25% of floral industry leadership roles are held by women of color
Floral industry workforce diversity increased by 10% over the past five years
LGBTQ+ floral industry employees report higher job satisfaction levels
20% of floral businesses report encountering challenges related to DEI implementation
The number of minority-owned florists increased by 18% between 2020 and 2023
27% of floral industry startups are led by entrepreneurs from minority backgrounds
The average age of minority floral owners is 45, indicating increasing diversity among younger entrepreneurs
Floral industry leaders who advocate for DEI report 33% faster team growth
Floral industry demographic surveys show a 20% increase in representation of LGBTQ+ individuals over the past three years
45% of floral industry employees from diverse backgrounds report feeling more valued due to inclusive workplace policies
58% of floral industry employees support initiatives that increase racial and cultural representation within the industry
Floral industry data shows that companies with diverse leadership report 20% higher employee retention rates
27% of floral industry startups prioritize inclusive hiring as a core value

Workforce Demographics and Representation Interpretation

While women dominate the floral industry workforce and minority entrepreneurs are blooming into leadership, the sector's progress toward true diversity, equity, and inclusion remains a delicate bouquet—growing steadily yet still in need of more equitable blossoms at the top.