01 Industry overview
The dental support organization industry at a glance
The global dental support organization market was valued at $86.8 billion in 2025, while U.S. DSO affiliation reached 16.1% of dentists in 2024 and large-platform participation continued to expand.
- $86.8B[61]
- Global market size, 2025
- 17.0%[61]
- Global CAGR, 2026–2033
- 16.1%[21]
- U.S. DSO-affiliated dentists, 2024
- 47.2%[61]
- North America market share, 2025
- Market size
- Grand View Research estimates the global dental service organization market at $86.8 billion in 2025 and $100.6 billion in 2026. A separate U.S.-focused estimate places the broader U.S. DSO market at $44.7 billion in 2025, reflecting differences in market definitions and scope.[61][44]
- Forecast & CAGR
- The global market is projected to reach $301.5 billion by 2033, implying a 17.0% CAGR from 2026 to 2033. A separate 2026 industry report projects approximately 18% annual growth for the broader U.S. DSO market through 2034, when it expects the market to approach $200 billion.[61][44]
- Market share & regions
- North America held 47.2% of global DSO market revenue in 2025, with the United States representing the largest national market in the region. Grand View Research identifies Asia Pacific as the fastest-growing regional market through 2033.[61]
- Segmentation
- By service, medical-supplies procurement led with a 20.6% revenue share in 2025; other segments include human resources, marketing and branding, accounting, and other support services. By end use, general dentists held the largest share at 33.3%, ahead of dental surgeons, endodontists, and other specialties.[61]
- Key players & concentration
- The market remains fragmented, with many country-level providers rather than a single dominant global company. Major profiled platforms include Heartland Dental, Colosseum Dental Group, Aspen Dental Management, PDS Health, Dental Care Alliance, MB2 Dental, 42North Dental, North American Dental Group, Affordable Care, and DECA Dental Group.[61]
- Trends, drivers & challenges
- Growth is supported by aging populations, expanded dental benefits and Medicaid coverage, administrative complexity, student debt, private-equity funding, and demand for standardized procurement and workflows. Key challenges include staffing, debt restructuring, technology implementation, reimbursement pressure, and the continued fragmentation of dental markets.[61][62]
- Consumer behavior & competition
- The shift toward larger platforms is visible in dentist practice structure: the share of dentists in practices with 100 or more locations rose from 9.0% in 2022 to 11.8% in 2025, while solo-practice participation fell from 36.5% to 32.6%. Competition is increasingly based on scale, employment and benefits, patient access, specialty integration, digital tools, and operational standardization.[21][61]
- M&A
- DSO M&A remained subdued entering 2026: nearly 75 sale processes were abandoned between June 2022 and the end of 2025, while about eight transactions closed at modest multiples. Reported transactions covered roughly 175 practice locations in the first five months of 2026, with buyers increasingly using earnouts, holdbacks, purchase-price adjustments, and joint ventures.[62]
- Regulation
- DSOs generally provide non-clinical services, while state corporate-practice-of-dentistry rules govern ownership, employment, and clinical control. The ADA notes that some states require dental practices to be owned by professional entities controlled by licensed dentists and that restrictions vary materially by state.[21][63]
- Latest news
- In May 2026, the California attorney general announced a settlement with Aspen Dental Management concerning alleged violations of California’s corporate-practice-of-dentistry restrictions and alleged false or misleading advertising. The episode highlights continuing regulatory scrutiny of DSO branding, ownership structures, and control over dental practices.[31]
02 Ranking
Top 10 Companies in the Dental Support Organization Industry
The leading companies in the dental support organization industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 11, 2026 · Next review December 11, 2026
PDS Health leads Gitnux's 2026 dental support organization ranking with an Overall score of 9.5, with its 1,000th supported practice and dental, specialty, and primary-care support. MB2 Dental is the runner-up at 9.2, driven by surpassing 800 practices in 2025 and reaching 45 states with 1,900 doctors.
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in dental support partnerships
PDS Health
US
Ranked #1 · 9.5 · Dental support partnerships
Why we picked it: It supports integrated dental and medical practices and expanded to its 1,000th supported site.
#2 overall
MB2 Dental
US
Ranked #2 · 9.2 · Dental support partnerships
Why we picked it: It operates large multi-state dental partnerships, reaching 1,900 doctors across 45 states in 2025.
#3 overall
The Aspen Group
US
Ranked #3 · 9.0 · Dental support partnerships
Why we picked it: It runs consumer-facing dental brands and supports independent practices at over 1,400 locations.
Pick 1 is the #1 company overall. No other segment places in the top 5, so picks 2 and 3 follow rank.
Full ranking
| # | Company | Overall ↓ | Impact | Company snapshot |
|---|---|---|---|---|
| 1 | PDS Health Dental support partnerships · US | 9.5 | 9.8 | |
Company snapshot · PDS Health · Data as of November 11, 2026 PDS Health opened its 1,000th supported practice and supports dental, specialty and primary-care practices.[64]
| ||||
| 2 | MB2 Dental Dental support partnerships · US | 9.2 | 9.1 | |
Company snapshot · MB2 Dental · Data as of November 11, 2026 MB2 surpassed 800 practices in 2025 and expanded to 45 states with 1,900 doctors.[65]
| ||||
| 3 | The Aspen Group Dental support partnerships · US | 9.0 | 9.8 | |
Company snapshot · The Aspen Group · Data as of November 11, 2026 TAG supports independent practices operating more than 1,400 locations through five consumer healthcare brands.[66]
| ||||
| 4 | Heartland Dental Dental support partnerships · US | 9.0 | 9.9 | |
Company snapshot · Heartland Dental · Data as of November 11, 2026 Heartland supports more than 1,900 practices and 3,100 doctors across 39 states and DC.[67]
| ||||
| 5 | North American Dental Group Dental support partnerships · US | 8.8 | 8.9 | |
Company snapshot · North American Dental Group · Data as of November 11, 2026 NADG supports more than 200 practices across 15 states and affiliates with over 400 dentists.[68]
| ||||
| 6 | InterDent Western U.S. dental practice support · US | 8.6 | 8.8 | |
Company snapshot · InterDent · Data as of November 11, 2026 InterDent provides business support to a growing network of more than 175 supported dental offices.[69]
| ||||
| 7 | Guardian Dentistry Partners Dental partnership network, United States · US | 8.5 | 7.0 | |
Company snapshot · Guardian Dentistry Partners · Data as of November 11, 2026 Guardian had more than 160 supported practices in 2025 and expanded through a 2026 regional acquisition.[70]
| ||||
| 8 | Dental Care Alliance Multi-specialty dental support, United States · US | 8.1 | 9.0 | |
Company snapshot · Dental Care Alliance · Data as of November 11, 2026 DCA supports approximately 400 allied practices, 900-plus dentists and 150-plus brands.[71]
| ||||
| 9 | 42 North Dental Northeastern dental practice support · US | 7.8 | 7.4 | |
Company snapshot · 42 North Dental · Data as of November 11, 2026 42 North Dental supports more than 100 dental practices and provides business services and operational support.[72]
| ||||
| 10 | Affordable Care Tooth-replacement dental support, United States · US | 7.8 | 8.8 | |
Company snapshot · Affordable Care · Data as of November 11, 2026 Affordable Care supports 380-plus affiliated practices in 39 states through Affordable Dentures & Implants.[73]
| ||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 11, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Aisha Okonkwo. (2026, February 13). Top 10 companies in the dental support organization industry. In Dental Support Organization Industry Statistics. Gitnux. https://gitnux.org/dental-support-organization-industry-statistics/#top-companies
03 Trends & forecasts
Top 10 Dental Support Organization Industry Trends & Forecasts 2027
What is changing in the dental support organization industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01DSO affiliation continues gaining share
High confidenceThe share of U.S. dentists affiliated with DSOs more than doubled from 2015 to 16.1% in 2024. Affiliation was highest among dentists up to 10 years out of dental school, at 26.5%.[21]
Forecast 2027: DSO affiliation is likely to reach approximately 17%–18% of U.S. dentists by 2027, with the fastest gains among early-career dentists and practices in high-growth states. Growth should remain steady rather than replicate the rapid expansion of the late 2010s.
02Large-group practices keep replacing solo models
High confidenceThe ADA reports that one-third of U.S. dentists remain in solo practice, while recent graduates are substantially less likely to practice solo. Its latest practice-modality data state that affiliation with large groups and DSOs continues to grow, especially among early-career dentists.[21]
Forecast 2027: By 2027, the share of dentists working in large multi-location practices should continue rising by roughly 1 percentage point annually, while solo practice should continue a gradual decline. Competition will increasingly favor platforms that can offer centralized services without eliminating local clinical identity.
03Staffing shortages sustain DSO demand
High confidenceAbout 62% of dentists surveyed by the ADA in late 2024 identified staffing shortages as their biggest practice challenge for 2025. The reported shortage included difficulty recruiting dental hygienists and other clinical staff.[31]
Forecast 2027: Staffing pressure will remain a major affiliation driver through 2027. DSOs are likely to compete through centralized recruiting, float staffing, standardized training, benefits and expanded use of scheduling and workforce-management software.
04Administrative AI adoption accelerates
High confidenceBy mid-2026, 43.3% of surveyed dentists reported using AI for at least one practice task and another 26.4% planned to do so. Adoption was concentrated in administrative and efficiency applications; 22.8% used AI for imaging and diagnostics, while fewer than 5% used it for treatment recommendations.[21]
Forecast 2027: By 2027, AI deployment in DSO networks should expand most rapidly in scheduling, charting, insurance verification, call handling, revenue-cycle management and imaging support. Clinical decision-making will remain human-led because of liability, validation and professional-trust concerns.
05Procurement and workflow standardization deepen
Medium confidenceMedical-supplies procurement was the largest DSO support-service segment in the overview, with a 20.6% revenue share in 2025. ADA survey data also show that DSO-affiliated owners were more likely than non-DSO owners to make major equipment purchases, invest in software and add staff in 2025.[21]
Forecast 2027: In 2027, purchasing cooperatives, preferred-vendor contracts, standardized equipment and common operating procedures should remain central to DSO value creation. The strongest platforms will link procurement savings with inventory analytics and clinical workflow consistency.
06M&A shifts toward smaller strategic deals
High confidenceDykema reports that nearly 75 DSO sale processes were abandoned between June 2022 and the end of 2025, while only about eight transactions closed at modest multiples. Buyers increasingly used earnouts, holdbacks, purchase-price adjustments and joint ventures to manage risk.[62]
Forecast 2027: DSO M&A should recover modestly in 2027, but transactions will likely remain smaller and more selective than in 2021. Regional add-ons, specialty practices and under-integrated platforms should attract more interest than large premium-priced consolidations.
07Integration outranks acquisition volume
High confidencePlanet DDS’s 2026 industry outlook states that, beginning in 2023, DSOs shifted away from high-volume practice acquisitions toward integration, process standardization and organic growth. It reports that most DSOs in 2025 focused on integration and organic initiatives while pursuing only highly strategic M&A.[36]
Forecast 2027: Through 2027, established DSOs will prioritize same-store growth, retention, scheduling utilization, clinical productivity and post-acquisition integration. Organic growth will become a larger part of investor returns as financing costs and seller expectations constrain acquisition multiples.
08Medicaid expansion fails to ensure access
High confidenceAs of 2025, 38 states and Washington, D.C. offered enhanced adult Medicaid dental benefits, but the share of U.S. dentists participating in Medicaid or CHIP was 41% in 2024, roughly unchanged from 2015. Medicaid fee-for-service reimbursement in most states remained below 50% of dentist charges and 60% of private-insurance reimbursement.[31]
Forecast 2027: In 2027, DSOs with Medicaid contracting expertise and high-throughput operating models should be better positioned to capture publicly insured demand, but reimbursement pressure will limit participation in many states. Growth will depend more on state rate increases and administrative simplification than on benefit expansion alone.
09Dental spending grows faster in nominal terms
High confidenceU.S. national dental expenditures reached $189 billion in 2024. After inflation adjustment, dental spending increased 4% from 2023, while private dental-insurance spending rose 2.3% and out-of-pocket spending rose 3.3%.[21]
Forecast 2027: Dental spending should continue growing in 2027, supported by population aging, insurance coverage and higher utilization of specialty and elective services. DSOs will seek to protect margins through payer mix management, treatment acceptance programs and operating leverage rather than relying solely on price increases.
10Early-career dentists favor affiliation
High confidenceIn 2024, 26.5% of dentists up to 10 years out of dental school were affiliated with a DSO, compared with 14.4% of dentists 11–25 years out and 9.1% of dentists more than 25 years out. Nearly one-third of dentists less than five years out were affiliated with DSOs.[21]
Forecast 2027: By 2027, DSOs should continue to capture a disproportionate share of new graduates by offering guaranteed employment, mentorship, benefits, continuing education and reduced administrative responsibility. Platforms that provide credible paths to clinical autonomy or equity will have the strongest recruiting advantage.
04 Statistics
Technology & Innovation
Digital adoption remains high across healthcare: 71% of non-federal acute care hospitals used predictive AI integrated into electronic health records in 2024.
Digital Transformation in the healthcare services sector (sector benchmark)
- Across surveyed healthcare practitioners, 60% believed their organizations’ digital experiences met or exceeded customer needs in 2025.[1]
- About 70% of surveyed healthcare executives said investing in technology platforms for digital tools and services would be important or very important in 2025.[2]
- About 90% of surveyed global healthcare C-suite executives expected digital technology use to accelerate in 2025, including 50% anticipating a significant impact.[2]
- Across U.S. non-federal acute care hospitals, 71% used predictive AI integrated into electronic health records in 2024.[3]
- Among healthcare respondents to KPMG’s global technology survey, 49% were adopting DevSecOps approaches to adapt digital-transformation strategies.[4]
Technology Adoption in the healthcare services sector (sector benchmark)
- Across U.S. non-federal acute care hospitals, 84% enabled patients to transmit health information to a third party electronically in 2024.[3]
- Across U.S. non-federal acute care hospitals, 99% enabled patients to view health information electronically in 2024.[3]
- Across U.S. non-federal acute care hospitals, 70% enabled patient access through applications using HL7 FHIR specifications in 2024.[3]
- Across U.S. non-federal acute care hospitals, 96% enabled patients to download health information electronically in 2024.[3]
- Across U.S. non-federal acute care hospitals, 81% enabled patient access through applications using application-programming-interface specifications in 2024.[3]
- Across U.S. non-federal acute care hospitals, 92% enabled patients to securely message providers in 2024.[3]
Cloud Computing in the healthcare services sector (sector benchmark)
- Across surveyed healthcare organizations globally, 27% reported that cloud operations were well managed and integrated into overall IT strategy at the end of 2025.[5]
- Across surveyed healthcare organizations globally, 15% reported that cloud adoption was fully integrated into business strategy at the end of 2025.[5]
- Across surveyed healthcare organizations globally, 31% had a formal cloud strategy and governance framework that was not yet integrated into IT strategy at the end of 2025.[5]
- Across surveyed healthcare organizations globally, 18% had started adopting cloud services but lacked a comprehensive cloud strategy at the end of 2025.[5]
- Across surveyed healthcare organizations globally, 8% reported minimal cloud adoption without formal strategy or governance at the end of 2025.[5]
Big Data in the healthcare services sector (sector benchmark)
- Across Brazilian healthcare facilities conducting Big Data analytics, 38% used geolocation data from mobile phones, wireless connections, or GPS in 2024.[6]
- Across Brazilian healthcare facilities conducting Big Data analytics, 77% used in-house staff rather than external providers in 2024.[6]
- Across Brazilian healthcare facilities conducting Big Data analytics, 65% used patient demographics, forms, or medical-record data in 2024.[6]
- Across Brazilian healthcare facilities conducting Big Data analytics, 48% used social-media data in 2024.[6]
- Across Brazilian healthcare facilities conducting Big Data analytics, 72% used data from smart devices or sensors in 2024.[6]
IoT in the healthcare services sector (sector benchmark)
- Among Brazilian private healthcare facilities with internet access, 6% used IoT in 2024.[7]
- Across Brazilian healthcare facilities with internet access, 4% used IoT in 2024.[7]
- Among Brazilian outpatient healthcare facilities with internet access, 3% used IoT in 2024.[7]
- Among Brazilian inpatient healthcare facilities with more than 50 beds and internet access, 19% used IoT in 2024.[7]
- Among Brazilian inpatient healthcare facilities with up to 50 beds and internet access, 5% used IoT in 2024.[7]
05 Statistics
Data & Analytics
Data infrastructure shows scale pressure, with about 2,360 U.S. DSOs managing more than 33,000 offices as of April 4, 2026.
Business intelligence in the dental support organization industry
- Southern Dental Alliance deployed Jarvis Analytics across more than 50 practices to normalize and aggregate data from disparate practice-management systems.[8]
- Affinity Dental Management operated 45 locations and used AI-based DSO Analytics to identify actionable opportunities from patient-visit data.[9]
- Approximately 2,360 U.S. DSOs managed more than 33,000 offices as of April 4, 2026, highlighting the multi-site scale addressed by DSO business-intelligence systems.[10]
Data analytics in the dental support organization industry
- Southern Dental Alliance selected an analytics platform for all 50 practices to aggregate and analyze disparate data sources across locations.[8]
- Affinity Dental Management’s AI analytics system analyzed every patient visit across its 45 locations in the northeastern United States.[9]
- DSO data infrastructure and quality-management systems track clinical outcomes and consumption patterns at scale, according to a 2026 SEC filing.[10]
Data Quality in the healthcare services sector (sector benchmark)
- 40% of U.S. healthcare clinical data abstractors reported that manual data entry hampers clinical registry efforts in 2024.[11]
- 75% of U.S. healthcare organizations represented in the survey predominantly used clinical registry data for quality and process improvement in 2024.[11]
- 8% of U.S. healthcare organizations rated their provider data as excellent in 2022.[12]
- 50% of U.S. healthcare clinical data abstractors reported that data inaccuracies hamper clinical registry efforts in 2024.[11]
- 40% of U.S. healthcare clinical data abstractors reported that incomplete data hampers clinical registry efforts in 2024.[11]
Data Governance in the healthcare services sector (sector benchmark)
- 72% of healthcare organizations operated governance using approved policy and standards frameworks in 2025.[12]
- 39% of healthcare organizations reported having a formally chartered data-governance function in 2025.[12]
- 66% of healthcare organizations reported multidisciplinary representation in governance, including patient or consumer representatives, in 2025.[12]
- 38% of healthcare organizations had formal data and information quality-management statements in 2025.[12]
- 10% of healthcare organizations managed data governance exclusively within IT in 2025.[12]
- 77% of healthcare organizations reported that their governance functions met at least quarterly in 2025.[12]
KPIs in the dental support organization industry
- The top 10% of multi-location dental practices achieved 90% patient retention in Henry Schein One’s 2026 benchmark.[13]
- DSO locations averaged 46 new patients per month in 2025, according to a 2026 review of dental KPI benchmarks.[14]
- The 2026 Patient Prism review covered 8,593 practices across 497 DSOs when comparing dental KPI benchmarks.[14]
- Top-performing multi-location dental practices achieved a 75% case-acceptance rate in Henry Schein One’s 2026 DSO benchmark.[13]
- The 2026 Patient Prism review analyzed 12.4 million patient-interaction calls tracked during the prior year for dental KPI comparisons.[14]
- Eight-or-more-location practices recorded a 72% average collection rate, while top performers reached 97%, according to the 2026 Catalyst Index.[13]
06 Statistics
Strategy & Growth
Affiliation adds practices across states, while M&A stays limited; nearly 75 sale processes were abandoned between June 2022 and end of 2025.
Growth in the dental support organization industry
- 31 new practices across 14 states were affiliated with Heartland Dental in 2024.[15]
- 700-plus practices were supported by MB2 Dental in 2024 after the organization entered several new states.[15]
- 27% of U.S. dentists fewer than 10 years out of dental school were DSO-affiliated in 2024.[16]
- From more than 20 locations in late 2021 to approximately 90 locations in 2024, GPS Dental expanded by over four times.[15]
- 60-plus dental and medical practices were added by PDS Health in 2024.[15]
- 124% was the approximate increase in U.S. dentist DSO affiliation from 7.2% in 2015 to 16.1% in 2024.[16]
Differentiation in the dental support organization industry
- 200-plus offices across 35-plus states were operated by specialty-focused Specialized Dental Partners in 2024.[15]
- 80 offices formed Marquee Dental Partners’ Southeast-focused network in 2024.[15]
- 11 Midwest states were covered by Bright Direction Dental’s dentist-led affiliation model in 2024.[15]
- 342 dental practices across 42 states were aligned with Freedom Dental Partners’ doctor-centered model in 2024.[15]
- 100-plus practices across five states were supported by Lone Peak Dental Group in 2025.[15]
- 125-plus hours of continuing education were included in Peak Dental Services’ professional-development path for each team member in 2024.[15]
Mergers and acquisitions in the dental support organization industry
Strategic partnerships in the dental support organization industry
- $20 million was raised through MB2 Dental’s internal investment fundraiser from doctor partners in 2023.[15]
- 15 states was Imagen Dental Partners’ footprint after a 2024 partnership with a practice in Ada, Oklahoma.[15]
- $125 million in growth capital was raised by Smile Doctors for affiliations and de novo expansion in 2026.[18]
- 31 practices were added by PDS Health in 2024 through reported practice-growth activity, alongside de novo openings and doctor partnerships.[19]
- 4 partnerships linked 42 North Dental with Invisalign, Women in DSO, the Second Step and the Association of Dental Support Organizations in 2024.[15]
- $2.34 billion was the value of MB2 Dental’s unitranche debt facility used to fund acquisitions and future growth in 2024.[15]
07 Statistics
People & Workforce
Workforce retention drives demand signals: dental hygienists had a 14% first-year left-within-a-year rate in a 2025 survey.
Hiring in the dental support organization industry
- 8,500 dental practices were supported by Association of Dental Support Organizations member companies in 2026.[20]
- 9.0% of U.S. dental hygienists worked in dental service organizations in 2022.[21]
- 80 dental support organization member companies were represented by the Association of Dental Support Organizations in 2026.[20]
- 7.1% of U.S. dental assistants worked in dental service organizations in 2022.[21]
- 15,000 dentists were supported by Association of Dental Support Organizations member companies in 2026.[20]
Employee retention in the dental support organization industry
- 14% of dental hygienists left their practice within the first year in a 2025 U.S. dental-practice survey covering practices and DSOs.[22]
- 31% of U.S. dental-practice respondents identified employee engagement as one of their most challenging HR and compliance issues in 2025.[22]
- 62.2% of dental assistants reported having voluntarily left a dental assisting position in the past, based on 2022 U.S. data.[21]
- 50% of U.S. dental-practice respondents identified employee performance as their biggest HR pain point in 2025.[22]
- 79.5% of dental hygienists reported having voluntarily left a dental hygiene position in the past, based on 2022 U.S. data.[21]
Remote Work in the healthcare services sector (sector benchmark)
- Across U.S. medical groups, 18% of leaders expected their organization’s share of remote or hybrid jobs to decrease during 2024.[23]
- Across U.S. medical groups, 22% of leaders expected their organization’s share of remote or hybrid jobs to increase during 2024.[23]
- Across U.S. medical groups, 52% reported that 1%–25% of their workforce worked remotely at least 50% of the time.[23]
- Across U.S. health care and social assistance, 18% of full-time employees worked fully from home during December 2024–March 2025.[24]
Hybrid Work in the healthcare services sector (sector benchmark)
- Across U.S. health care and social assistance, 24% of full-time employees were in hybrid arrangements during December 2024–March 2025.[24]
- Across U.S. healthcare support roles, 14% had part-time remote availability, equivalent to hybrid availability, in the 2022 McKinsey American Opportunity Survey.[23]
- About 12% of nonclinical healthcare administrative and customer-support jobs were hybrid in a 2024 Robert Half survey cited by the Medical Group Management Association.[23]
- About 6% of U.S. healthcare jobs were hybrid in a 2024 Robert Half survey cited by the Medical Group Management Association.[23]
- Across U.S. healthcare practitioners and technical roles, 16% had part-time remote availability, equivalent to hybrid availability, in the 2022 McKinsey American Opportunity Survey.[23]
Upskilling in the dental support organization industry
- 14.1% of Washington dental-office respondents used apprenticeships as a recruitment strategy in spring 2025.[25]
- 25.0% of Washington dental-office respondents used in-office training for advancement of administrative or assistant staff in spring 2025.[25]
- Approximately 50% of Washington dental-office respondents supported grow-your-own programs such as apprenticeships, residencies or on-the-job training in 2025.[25]
- 25.0% of Washington dental-office respondents reported connections with post-secondary education as a recruitment strategy in spring 2025.[25]
Employee Engagement in the healthcare services sector (sector benchmark)
- Across NHS staff, the national staff-engagement theme score was 6.64 in the second quarter of 2024/25.[26]
- Among U.S. healthcare advanced practice providers, 52% felt heard in 2024.[27]
- Across U.S. healthcare workers, 78% believed their organization cared about their safety in 2024.[27]
- U.S. registered nurses with low teamwork scores were 1.53 times more likely to leave their healthcare organization in 2024.[27]
- Across 2.3 million U.S. healthcare workers, employee engagement declined by 0.02 points in 2024.[27]
Change Management in the healthcare services sector (sector benchmark)
- Across 36 healthcare transformation studies, 64% reported successful transformation, 6% reported partial success, and 17% reported unsuccessful transformation.[28]
- Across healthcare transformation studies using staff surveys, 78% reported successful transformation and 83% reported either success or partial success.[28]
08 Statistics
Customer & Sales
Patient conversion and retention metrics remain central, with 76% the average appointment-confirmation rate for DSO practices in 2025.
Customer experience in the dental support organization industry
Customer retention in the dental support organization industry
Customer acquisition in the dental support organization industry
- 23 days was the average new-patient appointment lead time for multi-location dental practices in 2026.[13]
- 4 days was the new-patient appointment lead time for the top 10% of multi-location dental practices in 2026.[13]
- 63.7% of new patients in general dentistry practices were referred by existing patients, according to an ADA survey cited in its internal-marketing guidance.[21]
Lead generation in the dental support organization industry
- 75% of very large DSOs appeared on the first page for 20 dental-related long-tail keywords tested by DMscore.[30]
- 45% of DSO-affiliated locations scored above 70 for paid advertising performance in DMscore’s study of U.S. dental practices.[30]
- 58% of DSO offices ranked among the top three marketing positions in their local markets in DMscore’s study of 54,000 U.S. dental practices.[30]
09 Statistics
Marketing & Brand
Paid acquisition varies by scale; 60% of large DSOs bought Google Ads compared with 6% of lone dental practices in the DMscore study.
Marketing in the dental support organization industry
- 38% of DSOs with more than 25 offices scored above 70 on DMscore’s marketing-performance scale.[30]
- 60% of large DSOs purchased Google Ads, compared with 6% of lone dental practices, in DMscore’s U.S. study.[30]
- 50% of DSOs with more than 25 offices scored between 40 and 70 on DMscore’s marketing-performance scale.[30]
Digital marketing in the dental support organization industry
- 45% of DSO-affiliated locations scored above 70 in paid advertising performance, according to DMscore’s U.S. dental-practice study.[30]
- 60% of large DSOs bought Google Ads in DMscore’s comparison of 54,000 U.S. dental practices.[30]
- 75% of very large DSOs appeared on the first page for the 20 dental-related long-tail keywords tested by DMscore.[30]
Branding in the dental support organization industry
Influencer Marketing in the healthcare services sector (sector benchmark)
- 50% of U.S. physicians surveyed had changed prescribing choices based on healthcare influencer or KOL content on social media in 2024.[32]
- 38% of posts from U.S.-focused health and wellness influencers promoted a product, service or subscription in 2026.[33]
- 50% of healthcare and pharmaceutical marketers reported dedicated, growing creator/influencer budgets in 2026, compared with 58% globally.[34]
- 33% of U.S.-focused health and wellness influencers promoted a product, service or subscription in more than half of their posts in 2026.[33]
- 8.57 million influencer posts about the health industry generated a 1.07% average engagement rate globally in 2023.[35]
10 Statistics
Operations & Execution
Revenue-cycle and clinic execution metrics quantify leakage and treatment conversion, with 24.5% of gross production as estimated total revenue-cycle leakage in 2026 Planet DDS analysis.
Process optimization in the dental support organization industry
- 3.3% of gross production was the average operational billing gap identified in the 2026 Planet DDS DSO analysis.[36]
- 63% was the 2025 DSO-network hygiene reappointment rate within 12 months in the Patient Prism comparison.[14]
- $890,000 in annual EBITDA was the estimated gain for a DSO generating $10 million in gross production that closed the average operational gap.[36]
- 58% of treatment plans were accepted and 47% were completed in the 2025 DSO-network data summarized by Patient Prism.[14]
- 46 new patients per location per month was the 2025 average for DSO practices in the Planet DDS data, up from 43 in 2024.[14]
Operational efficiency in the dental support organization industry
- 8.2% was the average growth rate for practices with cancellation rates between 10% and 15% in the 2026 Planet DDS analysis.[36]
- 5.3% was the average growth rate for practices with no-show rates below 3% in the 2026 Planet DDS analysis.[36]
- 8.9% was the average growth rate for practices with cancellation rates below 5% in the 2026 Planet DDS analysis.[36]
- 24.5% of gross production represented estimated total revenue-cycle leakage in the 2026 Planet DDS analysis.[36]
- 10.8% was the average growth rate for practices with no-show rates between 15% and 20% in the 2026 Planet DDS analysis.[36]
Supply chain in the dental support organization industry
- 45% less was the supply-spend rate of DSOs with at least 101 locations compared with DSOs with two to 10 locations in Dentira's 2026 data.[37]
- 7.4% of collections was the supply-spend rate for U.S. DSOs with two to 10 locations in Dentira's 2026 procurement dataset.[37]
- 45% of products were ordered outside the formulary even among enterprise DSOs in Dentira's 2026 procurement dataset.[37]
- 3.3 percentage points separated the smallest and largest DSO size groups in supply spending as a share of collections in Dentira's 2026 index.[37]
- 1.1 percentage points of collections was the first-year supply-spend reduction reported by Dentira customers using its platform.[37]
Outsourcing / Offshoring in the healthcare services sector (sector benchmark)
- 46% of global healthcare providers used third-party providers for customer-experience services in 2024, based on a survey of 28 healthcare-provider executives.[38]
- 29% of global healthcare providers used third-party providers for remote patient monitoring in 2024, based on a survey of 28 healthcare-provider executives.[38]
- 20% of U.S. medical-group leaders planned to outsource or automate some revenue-cycle-management activities in 2024, according to an MGMA poll with 262 responses.[23]
- 54% of global healthcare providers used third-party providers for supply-chain services in 2024, based on a survey of 28 healthcare-provider executives.[38]
- 18% of U.S. medical-group leaders planned to outsource or automate patient communications in contact centers in 2024, according to an MGMA poll with 262 responses.[23]
11 Statistics
Finance & Pricing
Pricing administration and recoverability affect economics; 11% of respondents had not updated their fee schedule for more than two years in the 2023 Dental Economics survey.
Pricing strategy in the dental support organization industry
- 11% of respondents had not updated their fee schedule for more than two years in the 2023 Dental Economics survey.[39]
- 85% of respondents used a fee-for-service model in the 2023 Dental Economics fee and staffing survey.[40]
- 23% of respondents had last updated their fee schedule one to two years earlier in the 2023 Dental Economics survey.[39]
- 65% of respondents had updated their fee schedule within the previous year in the 2023 Dental Economics survey.[40]
- 64% of respondents used a preferred-provider-organization model in the 2023 Dental Economics fee and staffing survey.[40]
Cost reduction in the dental support organization industry
- 18% was the increase in the cost of labels and signs from 2021 through 2025 in Dentira's tracked DSO supply categories.[37]
- 15.8% was the increase in the cost of disposables from 2021 through 2025 in Dentira's tracked DSO supply categories.[37]
- $900,000 to $1.25 million was the estimated annual supply-purchasing savings opportunity for a 50-practice DSO spending $5 million annually on supplies.[41]
- $1.5 million in annual savings was reported by Guardian Dentistry Partners after consolidating sourcing with SourceClub.[42]
- 45% to 50% was the average procurement savings opportunity negotiated for Heartland Dental-supported doctors on laboratory and supplier purchases.[43]
Profitability in the dental support organization industry
- 3.9% of gross production represented estimated losses from aged accounts receivable at risk in the 2026 Planet DDS analysis.[36]
- 55% of accounts receivable aged over 90 days was estimated to be unrecoverable in the 2026 Planet DDS analysis.[36]
- 2.9% of gross production represented estimated bad-debt write-off losses in the 2026 Planet DDS analysis.[36]
- $198 million of gross production was estimated as the loss from bad-debt write-offs in the 2026 Planet DDS analysis.[36]
- $796 million of the estimated $1.662 billion in total revenue-cycle leakage was classified as addressable leakage in the 2026 Planet DDS analysis.[36]
Financial planning in the dental support organization industry
- 25 private-equity-backed dental platforms were estimated to be five to seven years into their holding periods in 2026.[44]
- 16.1% of U.S. dentists were affiliated with formal DSOs in 2024 according to the ADA Health Policy Institute measure cited in the 2026 baseline report.[44]
- $200 billion was the projected U.S. DSO market size for 2034 in the Private Practice Research baseline report.[44]
- 30% or more of U.S. dental practices were estimated to have some DSO relationship in 2024 under the broader industry definition cited in the 2026 baseline report.[44]
- $44.7 billion was the estimated U.S. dental support organization market value in 2025 in the Private Practice Research baseline report.[44]
12 Statistics
Product & Service
Enterprise customer bases support product development, with approximately 2,360 DSOs managing more than 33,000 U.S. dental offices as of April 4, 2026.
Product development in the dental support organization industry
- Dentsply Sirona invested approximately 4% of annual net sales in research and development historically, including digital workflow and DS Core platform development.[45]
- Approximately 22% of U.S. dental offices were DSO-affiliated in 2025, according to industry-partner data cited in a 2026 filing.[10]
- Approximately 2,360 DSOs managed more than 33,000 U.S. dental offices as of April 4, 2026, creating an enterprise customer base for dental-product development.[10]
- About 20 large U.S. DSOs operated 150 or more dental practices, according to L.E.K. Consulting’s industry assessment.[46]
After-sales in the dental support organization industry
Value proposition in the dental support organization industry
- Thirteen percent of U.S. dentists were affiliated with a DSO in 2022, rising to 23% among dentists within 10 years of graduation.[31]
- In a national oral-health survey, 84% of respondents were satisfied with their dental office, while 48% cited good customer service as a satisfaction driver.[47]
- Thirty-four percent of dentists intended to work in a DSO immediately after graduation in 2023, according to ADEA data cited by the ADA.[21]
- About 17% of U.S. dentists were affiliated with a DSO in 2025, indicating the scale of the organizational support proposition among practicing dentists.[21]
13 Statistics
Sustainability & Ethics
Medicaid and CHIP exposure appears common: more than 70% of surveyed U.S. DSOs served Medicaid or CHIP-insured patients in at least one state in the study period.
CSR in the dental support organization industry
- 90% of surveyed dental support organizations reported that more than 60% of their affiliated dentists were general dentists.[48]
- 100% of surveyed dental support organizations provided business-management services to affiliated dental practices.[48]
- More than 70% of surveyed U.S. dental support organizations served Medicaid or CHIP-insured patients in at least one state in the study period.[48]
- 96.8% of surveyed dental support organizations were for-profit organizations in the study sample.[48]
- 43.5% of surveyed U.S. dental support organizations reported that all affiliated dentists treated some publicly insured patients in the study period.[48]
14 Statistics
Risk, Compliance & Legal
Regulatory and cybersecurity risks remain prominent: 67% of healthcare organizations reported being hit by ransomware in 2024.
Compliance in the dental support organization industry
- 22 dental offices formed the provider panel serving dental plans managed by Dental Services Organization, LLC, in New Jersey as of December 31, 2024.[49]
- Dental Services Organization, LLC retained approximately 10% of net premiums for administrative expenses and profit in New Jersey in 2024.[49]
- Dental Services Organization, LLC paid approximately 90% of net premiums to provider dental offices in New Jersey in 2024.[49]
- A regulatory examination found Dental Services Organization, LLC compliant with New Jersey statute N.J.S.A. 17:48D-12 concerning policyholder complaint procedures in 2024.[49]
- A regulatory examination found Dental Services Organization, LLC’s sampled advertising materials compliant with New Jersey statute N.J.S.A. 17:48D-15 in 2024.[49]
Risk Management in the healthcare services sector (sector benchmark)
- Across U.S. community hospitals, 92% of responding CEOs identified rising staff, supply and other operating costs as a financial concern in 2024.[50]
- Across U.S. community hospitals, 71% of responding CEOs identified managed-care and other commercial-insurance payments as a financial concern in 2024.[50]
- Across U.S. community hospitals, 65% of responding CEOs identified reducing operating costs as a financial concern in 2024.[50]
- Across U.S. community hospitals, financial challenges and workforce challenges tied as CEOs’ top concerns, each receiving an average rank of 2.8 on an 11-point scale in 2024.[50]
- Across U.S. community hospitals, 50% of responding CEOs identified insufficient clinical staff for timely care as an access-to-care concern in 2024.[50]
Cybersecurity in the healthcare services sector (sector benchmark)
- Across healthcare organizations globally, 63% reported conducting regular cybersecurity training and awareness programs in 2025.[51]
- Across healthcare organizations globally, 74% of organizations experiencing the four studied attack types reported disruption to patient care in 2026.[52]
- Across healthcare organizations globally, 97% experienced at least one cyberattack during the 12 months covered by the 2026 survey.[52]
- Across healthcare organizations globally, 43% cited insufficient in-house expertise as a barrier to achieving a strong cybersecurity posture in 2025.[51]
- Across healthcare organizations globally, 54% reported using multi-factor authentication to reduce email and other email-based attacks in 2025.[51]
Data Privacy in the healthcare services sector (sector benchmark)
- Across U.S. adults, 64% said they were concerned about the privacy of their health information when using an app managed by a health insurance company in 2025.[53]
- Across U.S. adults, 52% said they were concerned about the privacy of their health information when using an app managed by a hospital or other healthcare provider in 2025.[53]
- Across U.S. adults, 78% said they were concerned about the privacy of their health information when using an app managed by the government in 2025.[53]
- Across U.S. adults, 75% said they were concerned about the privacy of their health information when using an app managed by a private technology company in 2025.[53]
- Across healthcare organizations globally, 96% experienced at least two data-loss or exfiltration incidents involving sensitive healthcare data during the two years covered by the 2025 study.[51]
Crisis Management in the healthcare services sector (sector benchmark)
- 41% of surveyed hospitals, including psychiatric hospitals, received emergency-preparedness deficiency citations in United States data covering 2022–2024.[54]
- 67% of healthcare organizations reported being hit by ransomware in 2024, up from 60% in 2023, according to a global sector survey.[55]
- Across U.S. healthcare facilities surveyed by CMS during 2022–2024, 27.7% received at least one emergency-preparedness deficiency citation.[54]
- 217 incidents were declared across NHS organizations in the United Kingdom during 2024, including 19 major incidents and 198 critical incidents.[26]
- Across U.S. hospitals surveyed by CMS during 2022–2024, nearly 41% received an emergency-preparedness deficiency citation.[54]
Governance in the dental support organization industry
- $18 billion in revenue was represented by Association of Dental Support Organizations member companies in its current organizational profile.[20]
- 8,500-plus dental practices were supported by Association of Dental Support Organizations member companies in its current organizational profile.[20]
- 80 dental support organization member companies were represented by the Association of Dental Support Organizations in its current organizational profile.[20]
- 15,000 supported dentists were represented by Association of Dental Support Organizations member companies in its current organizational profile.[20]
15 Statistics
Globalization & Expansion
Coverage expands across states, with Heartland Dental covering 38 states and the District of Columbia with more than 1,800 locations in fiscal 2024.
Globalization in the dental support organization industry
- 24 states contained GPS Dental’s 90 supported offices in 2024.[15]
- 38 states and the District of Columbia were covered by Heartland Dental’s more than 1,800 locations in fiscal 2024.[56]
- 30 states were covered by Smile Brands’ approximately 650 affiliated offices in 2023.[57]
- Every U.S. state had DSO operations by 2024, according to the Medicaid State Dental Association.[58]
- 28 states contained U.S. Oral Surgery Management’s surgeon-partner network heading into 2025.[15]
Supplier management in the dental support organization industry
- 4.1% of collections was the average supply spend for DSOs with at least 101 locations in 2026.[59]
- 20,000-plus supported dental professionals received AI access through Heartland Dental’s partnerships with VideaHealth and Henry Schein One in 2024.[15]
- 33 leading dental practices joined Heartland Dental through its affiliation program in 2023.[56]
- 1,130 new dental operatories were added through Heartland Dental’s 94 newly constructed or relocated supported practices in 2023.[56]
- 7.4% of collections was the average supply spend for DSOs with 10 or fewer locations in 2026.[59]
Stakeholder management in the dental support organization industry
- More than 800 team members supported Coast Dental’s 88 locations and approximately one million patients in 2026.[60]
- 200-plus dentists worked with GPS Dental across its 90 supported offices in 2024.[15]
- 250-plus surgeon partners were part of U.S. Oral Surgery Management’s network in 28 states in 2024.[15]
- 900-plus dental professionals worked across Great Expressions Dental Centers’ approximately 300 sites in 2024.[15]
- 2,800-plus doctors were affiliated with Heartland Dental across more than 1,800 locations in fiscal 2024.[56]
Distribution channels in the dental support organization industry
- 7 dental practices were added by PDS Health in Texas during 2024.[15]
- 10 de novo practices were opened by PDS Health in September 2026 across general, pediatric and orthodontic dentistry.[18]
- 600,000-plus patient visits were delivered annually through Coast Dental’s 88-location network in 2026.[60]
- 59 dental and four primary-care practices were added to PDS Health’s network during 2024.[15]
- 22 dental practices were added by PDS Health in California during 2024.[15]
Key questions about the Dental Support Organization Industry
What is the dental support organization market size in 2025?
How fast is the market expected to grow from 2026 to 2033?
Which companies lead the dental support organization industry?
What technology shifts are showing up in healthcare operations that affect DSOs?
How is the market structured—consolidated or fragmented?
What data and analytics capabilities are being used by multi-site DSOs?
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Aisha Okonkwo. (2026, February 13). Dental Support Organization Industry Statistics. Gitnux. https://gitnux.org/dental-support-organization-industry-statistics
Aisha Okonkwo. "Dental Support Organization Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/dental-support-organization-industry-statistics.
Aisha Okonkwo. 2026. "Dental Support Organization Industry Statistics." Gitnux. https://gitnux.org/dental-support-organization-industry-statistics.
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