01 Industry overview
The dental medical technology industry at a glance
The global dental equipment market was estimated at $12.5 billion in 2025 and is forecast to reach $20.9 billion by 2033, as digital workflows, implants and advanced imaging expand adoption.
- $12.5B[57]
- Global market size, 2025
- 6.8%[57]
- Global CAGR, 2026–2033
- 38.6%[57]
- North America share, 2025
- 64,300[58]
- Related U.S. jobs, 2025
- Market size
- The global dental equipment market was valued at $12.5 billion in 2025. A separate 2026 estimate places the market at $13.2 billion, reflecting differences in market scope and methodology across research providers.[57]
- Forecast & CAGR
- Grand View Research forecasts growth from $13.2 billion in 2026 to $20.9 billion in 2033, equivalent to a 6.8% CAGR. Fortune Business Insights estimates a 7.18% CAGR from 2026 to 2034, with the market reaching $14.62 billion.[57][59]
- Market share & regions
- North America accounted for 38.6% of global dental equipment revenue in 2025 according to Grand View Research. Fortune Business Insights reports a higher 41.34% North American share for the same year, illustrating variation by market definition.[57][59]
- Segmentation
- Systems and parts represented 40.4% of global dental equipment revenue in 2025. In the United States, systems and parts accounted for 43.82% of dental equipment revenue in 2025, while the broader product landscape includes imaging, laboratory machines, lasers and hygiene-maintenance devices.[57]
- Key players & concentration
- The dental implants segment is concentrated among large manufacturers: Global Market Insights estimates that the five leading companies held 80% of the market in 2025, with Institut Straumann exceeding 32%. Named leading companies include Straumann, Envista, Dentsply Sirona, Osstem Implant and ZimVie.[60]
- Trends, drivers & challenges
- Demand is being supported by aging populations, untreated oral disease, medical tourism and adoption of CAD/CAM, digital radiography, imaging and laser systems. The World Health Organization estimates that oral diseases affect nearly 3.7 billion people, while affordability and limited service availability remain major constraints, particularly in low- and middle-income countries.[61][57]
- Consumer behavior & competition
- The unmet-care base remains large: the World Health Organization estimates that oral diseases affect nearly 3.7 billion people, and the U.S. CDC reports that 21% of adults aged 20–64 had at least one untreated cavity in the latest cited data. Competition is increasingly shaped by digital workflow integration, implant systems and organized dental-clinic networks.[61][62][57]
- M&A
- Straumann reported two 2025 business combinations: it increased its stake in maxon dental GmbH to full ownership on June 10, 2025, and obtained control of Promaton, an artificial-intelligence dental applications company, on July 17, 2025. The company said neither transaction had a material impact on 2025 revenue or net profit.[19]
- Regulation
- In fiscal 2025, the U.S. Food and Drug Administration issued guidance covering performance criteria for the safety and performance-based pathway for endosseous dental implants and implant abutments. Dental devices remain subject to FDA device controls, including applicable premarket and postmarket requirements.[63]
- Latest news
- Straumann’s 2025 annual report highlighted more than 7.3 million smiles transformed during the year and continued market-share gains across key implant segments. Its 2025 acquisitions of Straumann Ceramic GmbH and Promaton also show the industry’s continuing movement toward ceramic components and AI-enabled dental applications.[19]
02 Ranking
Top 10 Companies in the Dental Medical Technology Industry
The leading companies in the dental medical technology industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 11, 2026 · Next review December 11, 2026
Straumann Group leads Gitnux's 2026 dental medical technology ranking with an Overall score of 9.5, with revenue growth 4.1% and operating margin 21.1%. Envista is the highest-ranked orthodontics and consumables manufacturer at 9.1, with revenue growth 8.3%, operating margin 7.9% and R&D 4.2% of revenue.
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in dental implants and prosthetics
Straumann Group
CH
Ranked #1 · 9.5 · Dental implants and prosthetics
Why we picked it: Implants and digital dentistry are paired with biomaterials and prosthetic solutions, supported by margin and growth signals.
Leader in orthodontics and dental consumables
Envista
US
Ranked #2 · 9.1 · Orthodontics and dental consumables
Why we picked it: It spans implant, orthodontic, diagnostic imaging and consumables businesses with R&D at 4.2% of revenue.
Leader in aligners and intraoral scanning
Align Technology
US
Ranked #3 · 9.0 · Aligners and intraoral scanning
Why we picked it: Clear aligners and iTero intraoral scanners support a digital CAD/CAM segment with 13.5% operating margin.
Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.
Full ranking
| # | Company | Overall ↓ | Impact | Company snapshot |
|---|---|---|---|---|
| 1 | Straumann Group Dental implants and prosthetics · CH | 9.5 | 9.4 | |
Company snapshot · Straumann Group · Data as of November 11, 2026 Provides dental implants, orthodontics, digital dentistry, biomaterials and prosthetic solutions worldwide.[19]
| ||||
| 2 | Envista Orthodontics and dental consumables · US | 9.1 | 9.5 | |
Company snapshot · Envista · Data as of November 11, 2026 Operates dental implant, orthodontic, diagnostic imaging and consumables businesses globally.[64]
| ||||
| 3 | Align Technology Aligners and intraoral scanning · US | 9.0 | 9.9 | |
Company snapshot · Align Technology · Data as of November 11, 2026 Designs, manufactures and sells Invisalign clear aligners and iTero intraoral scanners.[40]
| ||||
| 4 | GC Corporation Dental materials and laboratory equipment · JP | 8.8 | 9.6 | |
Company snapshot · GC Corporation · Data as of November 11, 2026 Manufactures approximately 600 dental product types sold in more than 100 countries.[65]
| ||||
| 5 | Ivoclar Dental materials and laboratory equipment · LI | 8.7 | 9.2 | |
Company snapshot · Ivoclar · Data as of November 11, 2026 Develops and manufactures dental products for dentists and dental technicians worldwide.[66]
| ||||
| 6 | Osstem Implant Dental implants and prosthetics · KR | 8.4 | 8.7 | |
Company snapshot · Osstem Implant · Data as of November 11, 2026 Produces dental implants, prosthetics, regenerative materials, digital dentistry and equipment.[67]
| ||||
| 7 | Planmeca Dental imaging and CAD/CAM software · FI | 8.3 | 8.7 | |
Company snapshot · Planmeca · Data as of November 11, 2026 Manufactures dental units, 2D and 3D imaging devices, CAD/CAM and software solutions.[68]
| ||||
| 8 | Dentsply Sirona Orthodontics and dental consumables · US | 8.2 | 9.6 | |
Company snapshot · Dentsply Sirona · Data as of November 11, 2026 Manufactures dental equipment, imaging systems, CAD/CAM products, consumables and implants.[20]
| ||||
| 9 | Shofu Dental materials and laboratory equipment · JP | 8.0 | 7.0 | |
Company snapshot · Shofu · Data as of November 11, 2026 Manufactures and sells dental materials and equipment used in treatment and dental techniques.[69]
| ||||
| 10 | COLTENE Orthodontics and dental consumables · CH | 8.0 | 7.0 | |
Company snapshot · COLTENE · Data as of November 11, 2026 Develops and manufactures dental consumables and small equipment for international markets.[70]
| ||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 11, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Leah Kessler. (2026, February 13). Top 10 companies in the dental medical technology industry. In Dental Medical Technology Industry Statistics. Gitnux. https://gitnux.org/dental-medical-technology-industry-statistics/#top-companies
Revenue of the largest dental medical technology companies
Align Technology leads with $4.0B in annual revenue (group level, converted to USD).
03 Trends & forecasts
Top 10 Dental Medical Technology Industry Trends & Forecasts 2027
What is changing in the dental medical technology industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01Unmet oral disease sustains demand
High confidenceThe World Health Organization estimates that oral diseases affect nearly 3.7 billion people worldwide, with untreated dental caries the most common health condition in its Global Burden of Disease 2021 assessment. Access remains especially limited in low- and middle-income countries.[61]
Forecast 2027: In 2027, demand for preventive, restorative and portable dental technologies should continue expanding faster in underserved markets than in mature markets. Affordability and distribution constraints will limit how quickly unmet need converts into equipment sales.
02U.S. dental spending keeps rising
High confidenceU.S. national dental expenditure reached $189 billion in 2024, up 3.6% from 2023 after inflation and equal to 3.6% of total health expenditure. The ADA also reported that consumer dental spending was 4% higher year over year in January 2026.[1]
Forecast 2027: U.S. dental technology demand should grow moderately in 2027, supported by higher nominal spending but constrained by reimbursement, staffing and household affordability. Replacement purchases and productivity-enhancing systems are likely to outperform discretionary upgrades.
03AI shifts toward practice efficiency
High confidenceIn a mid-2026 ADA survey, 43.3% of responding dentists reported using AI for at least one practice task and another 26.4% planned to do so. Adoption was strongest in administrative and workflow applications, while fewer than 5% used AI for patient treatment recommendations.[1]
Forecast 2027: By 2027, AI adoption should broaden mainly in scheduling, charting, insurance verification, imaging assistance and patient communication. Clinical decision support will grow more slowly because validation, liability and clinician trust remain barriers.
04AI imaging adoption accelerates
High confidenceThe ADA reported that 22.8% of surveyed dentists were already using AI for imaging and diagnostics in mid-2026, while 25.4% said they planned to use it for those purposes. This indicates a larger near-term pipeline for diagnostic AI than for automated treatment planning.[1]
Forecast 2027: In 2027, AI-enabled radiography and image interpretation should become more common as add-on software linked to existing imaging systems. Vendors that integrate AI into established workflows and document performance by use case should gain an advantage over standalone tools.
05Staff shortages favor automation
High confidenceThe ADA reported 222,740 dental hygienists and 387,790 dental assistants working in the United States as of May 2026, while its economic reporting identified persistent hiring challenges for hygienists. Dentists also reported increasing time spent on non-clinical tasks.[1]
Forecast 2027: In 2027, labor-saving technologies should attract stronger interest, particularly automated documentation, patient communication, digital impressions, sterilization workflow tools and centralized practice-management software. Adoption will be highest where technology can reduce staff workload without adding complex implementation requirements.
06Practice budgets remain under pressure
High confidenceADA reporting found that dental equipment and supply expenses had risen 5% since the beginning of 2025, while about one-third of dentists reported insufficient patient volume. General-dentist owner incomes were flat from 2024 to 2025 as expenses outpaced revenue.[71]
Forecast 2027: The 2027 market should remain price-sensitive, with practices favoring financing, refurbished equipment, modular upgrades and solutions that demonstrate rapid return on investment. Premium systems will still sell, but vendors may need service contracts and workflow savings to justify capital expenditure.
07Equipment upgrades remain selective
Medium confidenceIn an ADA HPI practice survey, 15.5% of owner dentists had made major equipment purchases and 18.1% had invested in new software since the beginning of 2025. The majority had not planned either type of investment during that year.[1]
Forecast 2027: In 2027, replacement cycles and productivity needs should support steady but uneven equipment demand rather than a broad-based capital-spending boom. Software, imaging and interoperable upgrades are likely to capture a larger share of budgets than large standalone systems.
08Digital workflows become more integrated
High confidenceThe ADA survey shows that dentists are adopting AI across scheduling, imaging, insurance verification, analytics and front-desk activities, while Straumann’s 2025 acquisition of Promaton added an AI dental-application platform to its portfolio. These developments point toward connected rather than isolated digital tools.[1][19]
Forecast 2027: By 2027, vendors should increasingly compete on end-to-end integration across scanning, imaging, design, manufacturing, clinical records and practice management. Open interfaces and cloud-based data exchange will become more important purchasing criteria.
09Implant regulation becomes more standardized
High confidenceThe FDA’s October 2024 guidance established performance criteria that manufacturers can use in the Safety and Performance Based Pathway for endosseous dental implants and abutments. The agency said the framework is intended to promote consistent submissions and facilitate efficient review.[63]
Forecast 2027: In 2027, implant developers should increasingly design evidence packages around standardized performance criteria, potentially shortening review preparation and reducing duplicated testing. Regulatory compliance and postmarket evidence will remain differentiators for smaller entrants.
10Ceramic implant components gain attention
Medium confidenceStraumann reported acquiring full ownership of maxon dental GmbH in June 2025 and renaming it Straumann Ceramic GmbH; the business specializes in ceramic injection molding for dental implant components. The transaction illustrates continued investment in alternative implant materials and manufacturing capabilities.[19]
Forecast 2027: Ceramic components should gain incremental share of premium implant and restorative applications in 2027, particularly where aesthetics and metal alternatives matter. Titanium will remain dominant because of its established clinical evidence, manufacturing scale and clinician familiarity.
04 Statistics
Technology & Innovation
U.S. AI use remains task-specific: 22.8% use AI for imaging and diagnostics and 7.4% for charting and note taking. Plans are wider than use, with 26.4% planning AI in mid-2026.
AI in the dental medical technology industry
- 22.8% of U.S. dentists currently use AI for imaging and diagnostics.[1]
- 43.3% of U.S. dentists reported using AI for at least one practice task in mid-2026.[1]
- 6.9% of surveyed dental hygienists regularly used dental AI technology in 2024.[2]
- 7.4% of U.S. dentists currently use AI for charting and note taking.[1]
- 26.4% of U.S. dentists said in mid-2026 that they planned to use AI but were not yet doing so.[1]
- 82.6% of U.S. dentists said they do not use AI for treatment recommendations and do not plan to do so.[1]
Automation in the dental medical technology industry
- 11% of U.S. dental laboratories used an in-house 3D printer in 2014, compared with 72% in 2025.[3]
- 40% of surveyed U.S. dental practices used AI phone-answering technology in 2026.[4]
- 61% of U.S. dental practices adopting 3D printers reported adding or training staff, according to an ADA survey.[5]
- 22% of surveyed U.S. dental practices used AI clinical-notes scribes in 2026.[4]
- 72% of U.S. dental laboratories reported using an in-house 3D printer in at least one production process in 2025.[3]
- 30% of U.S. dental laboratories without a 3D printer planned to buy or lease one within three years in 2025.[3]
Digital Transformation in the medical devices sector (sector benchmark)
- Across medtech companies, 36% achieved limited value and no sustainable change from digital transformation in 2021.[6]
- Across medtech manufacturing executives, 64% highly prioritized digitizing manufacturing in a 2022 survey.[7]
- Across medtech companies, 35% created value but failed to meet all digital-transformation targets in 2021.[6]
- Across medtech companies, 29% met or exceeded their digital-transformation targets with sustainable change in 2021, according to BCG’s global survey.[6]
- Across medtech and IVD professionals worldwide, 89% said their company had implemented or planned to implement AI or digital solutions in its product range in 2020.[8]
- Across medtech and IVD professionals worldwide, 87% said their company had implemented or planned to implement AI or digital solutions in regulatory or quality-management systems in 2020.[8]
Technology Adoption in the medical devices sector (sector benchmark)
- Across healthcare industrial-ecosystem SMEs in Europe, 8.6% already used remote patient-monitoring technologies in 2023.[9]
- Across healthcare industrial-ecosystem SMEs in Europe, 31.0% already used cloud technologies in 2023.[9]
- Across healthcare industrial-ecosystem SMEs in Europe, 17.3% already used robotics in 2023.[9]
- Among emerging medtech companies, 62% had adopted electronic trial-master-file systems, compared with 89% of enterprise and global companies in the 2025 benchmark.[10]
- Among emerging medtech companies, 38% had adopted clinical-trial-management systems, compared with 72% of enterprise and global companies in the 2025 benchmark.[10]
- Across healthcare industrial-ecosystem SMEs in Europe, 13.7% already used artificial intelligence in 2023.[9]
Cloud Computing in the medical devices sector (sector benchmark)
- Across surveyed medtech organizations, 31% managed all postmarket-surveillance processes with cloud-based technology in 2025.[10]
- Across medical-device manufacturing respondents in the global Industry Cloud Study, 21% reported that 75%–100% of infrastructure was in the cloud in 2022.[11]
- Across medical-device manufacturing respondents in the global Industry Cloud Study, 66% reported that 50%–74% of infrastructure was in the cloud in 2022.[11]
- Across surveyed medtech organizations, 33% reported reliable enterprise-wide use of cloud-based technologies in 2025.[10]
Big Data in the medical devices sector (sector benchmark)
- 49% of medtech companies reported struggling with untimely data in Model N’s 2025 survey of industry leaders.[12]
- 45% was the average share of planned digital-enabler spending that medtech companies allocated to infrastructure, cloud enablement, architecture modernization, and AI and big data, globally, in 2021.[6]
05 Statistics
Data & Analytics
Data quality and traceability show different adoption paths: literature-review software reports 73% trusting data quality and 60% reporting data traceability, versus 38% and 4% for spreadsheets.
Business intelligence in the dental medical technology industry
- 29.3% of U.S. dentists who planned to adopt AI for practice analytics expected to do so in 2026.[1]
- 27.2% of dentists not currently using AI said practice analytics was an intended future use in the 2026 survey.[13]
- 43% of dental practices reported using AI for clinical or administrative support in the 2025 Dental Economics-Levin Group survey.[14]
- 10.1% of surveyed U.S. dentists reported currently using AI for practice analytics in the ADA’s 2026 survey.[1]
Data Quality in the medical devices sector (sector benchmark)
- 73% of medical-device professionals using literature-review software trusted their data quality, compared with 38% using spreadsheets, in a global survey; survey year not stated.[15]
- 45.9% of healthcare-sector business partners identified data quality as a major challenge in managing digital product information in the 2021 survey.[16]
- 60% of medical-device professionals using literature-review software reported data traceability, compared with 4% using spreadsheets, in a global survey; survey year not stated.[15]
- 56% of medical-device companies used non-validated general-purpose tools for clinical data collection in the 2024 MedTech industry survey.[17]
- 51% of medical-device companies still managed postmarket-surveillance processes and data manually or partially manually in the 2025 benchmark survey.[10]
Data Governance in the medical devices sector (sector benchmark)
- More than 72% of healthcare-sector business partners had not established a product-master-data system reflecting data governance in the 2021 survey.[16]
- More than 30% of healthcare-sector business partners had no clear formal data-governance guidelines in the 2021 survey.[16]
- 62.3% of healthcare-sector business partners identified creating a central data master as a single source of truth as the greatest digital-product-information challenge in 2021.[16]
- 31.4% of healthcare-sector business partners had a digital-asset-management system for storing images and product data sheets in the 2021 survey.[16]
06 Statistics
Strategy & Growth
Top vendors show route-to-market scale. Straumann reported organic growth of 13.7% in 2024 and $2.5 billion revenue after its global growth strategy.
Growth in the dental medical technology industry
- $10.8 billion was Henry Schein’s 2024 health-care distribution segment sales.[18]
- 13.7% was Straumann Group’s organic growth in 2024.[19]
- CHF 2.5 billion was Straumann Group’s 2024 revenue following its global growth strategy.[19]
- 11.2% was Straumann Group’s 2025 EMEA revenue growth in constant exchange rates.[19]
- 7.3% was Straumann Group’s 2025 Asia-Pacific revenue growth in constant exchange rates.[19]
- 50+ new products were launched by Dentsply Sirona during the four years preceding 2025.[20]
Differentiation in the dental medical technology industry
- 300+ solutions were offered by Henry Schein in 2025 across business, clinical, technology and supply-chain categories.[18]
- 40+ years had passed since Dentsply Sirona invented single-visit dentistry by 2025.[20]
- 10,000+ Henry Schein Brand products were offered in Europe in 2025 as a private-label differentiation measure.[18]
- 6.7 million people were helped by Straumann Group’s differentiated oral-care portfolio in 2024.[19]
- 100+ countries were served by Dentsply Sirona in 2025 through its end-to-end dental portfolio.[20]
Mergers and acquisitions in the dental medical technology industry
- $420 million was the approximate cash value of Align Technology’s announced acquisition of exocad.[21]
- $4.1 billion was the 2024 acquisition value of Patterson Companies by Patient Square Capital.[22]
- 100% of abc dental was acquired by Henry Schein in 2024.[18]
- $730 million was the value reported for ArchiMed’s 2025 take-private acquisition of ZimVie.[23]
- More than $20 million was the reported value of MegaGen’s 2024 acquisition of Biolase assets.[21]
- $4.1 billion was the value cited for Patient Square Capital’s acquisition of Patterson Companies in a 2025 medtech M&A review.[22]
Strategic partnerships in the dental medical technology industry
- More than 100,000 dentists across 70 countries were supported by B.A. International, a Henry Schein subsidiary, in 2025.[18]
- 16 European countries were included in Henry Schein’s regional alliance and distribution network in 2025.[18]
- More than 1 million customers were supported through Henry Schein’s global network in 2025.[18]
- More than 6,000 employees supported Henry Schein’s European operations and customer relationships in 2025.[18]
- 6.7 million patients were reached by Straumann Group’s products in 2024 through its clinician and distribution relationships.[19]
- $27.5 million was abc dental’s 2023 sales before its 2024 integration into Henry Schein’s Swiss distribution platform.[18]
07 Statistics
People & Workforce
Staff constraints drive operational pressure. In 2024, recruiting dental hygienists was extremely challenging for 72% of dentists, and burnout is cited by 73% of New Jersey dental professionals over the next five years in 2026.
Hiring in the dental medical technology industry
- 40.0% of U.S. dentists reported recruiting dental assistants in the first quarter of 2024.[1]
- 46% of dentists reported that recruiting dental assistants was extremely challenging in 2024.[1]
- 33.0% of U.S. dentists reported recruiting administrative staff in the first quarter of 2024.[1]
- 72% of dentists reported that recruiting dental hygienists was extremely challenging in 2024.[1]
- 13.3% of U.S. dentists reported recruiting dentists in the first quarter of 2024.[1]
Employee retention in the dental medical technology industry
- 73% of New Jersey dental professionals identified burnout as a top challenge facing the profession over the next five years in 2026.[24]
- 14% of dental hygienists reportedly left their jobs within their first year in the 2025 State of HR in Dentistry report.[25]
- 34% of New Jersey dental professionals reported that burnout symptoms affected their day-to-day work often or always in 2026.[24]
Remote Work in the medical devices sector (sector benchmark)
- Remote medical device and diagnostics professionals reported a median salary of $142,000 in 2023, according to an industry salary survey.[26]
- Remote medical device and diagnostics employees worked an average of 41.5 hours per week in 2023, compared with 43 hours for office-based employees.[26]
- About 50% of medical device and diagnostics professionals worked fully remotely in 2023, based on 226 usable survey responses in the United States.[26]
- Remote medical device and diagnostics professionals reported a median 4% pay increase in 2023, according to an industry salary survey.[26]
Hybrid Work in the medical devices sector (sector benchmark)
- Hybrid medical device professionals reported a median salary of $150,000 in 2026, compared with $140,000 for remote and $116,000 for in-office professionals.[26]
- Hybrid medical device and diagnostics professionals reported a median 4% pay increase in 2023, according to an industry salary survey.[26]
- Hybrid medical device and diagnostics professionals reported a median salary of $135,000 in 2023, according to an industry salary survey.[26]
- Hybrid medical device and diagnostics professionals represented about 40% of respondents in MD+DI’s 2023 salary survey, covering 226 usable responses.[26]
Upskilling in the dental medical technology industry
- 30% of dental laboratories without 3D printers planned to acquire or lease one within three years in 2025, creating a reported need for future digital-production skills.[3]
- 32.6% of U.S. dentists planned to use AI for insurance verification, indicating a major future training requirement for dental administrative teams.[1]
- 61% of dental practices adopting 3D printers reported adding or training staff after implementation.[5]
- 34.8% of U.S. dentists planned to use AI for charting and note taking, indicating a major future training requirement for dental teams.[1]
Employee Engagement in the medical devices sector (sector benchmark)
- Medical devices organizations had a median employee net promoter score of 14 in Culture Amp’s 2026 benchmark.[27]
- In medical devices, 91% of employees agreed they understood how their work contributed to company goals in benchmark data collected through June 2026.[27]
- In medical devices, 23% of employees disagreed that their total compensation was fair relative to similar roles at other companies in the 2026 benchmark.[27]
- In medical devices, 73% of employees were engaged in benchmark data collected from July 2025 through June 2026, predominantly across Northern America, Oceania, Europe and Asia.[27]
DEI in the dental medical technology industry
- 94.2% of U.S. dental hygienists were female in the 2018–2022 workforce data compiled by HRSA.[28]
- 3.9% of U.S. dentists were Black in 2025.[1]
- 39.4% of professionally active U.S. dentists were female in 2025.[1]
- 32.9% of U.S. dentists were female in the 2018–2022 workforce data compiled by HRSA.[28]
- 66.2% of U.S. dentists were White in 2025.[1]
Change Management in the medical devices sector (sector benchmark)
- Among post-market medical device companies surveyed in 2023, 23% cited lack of management buy-in as a challenge to improving quality management processes.[17]
08 Statistics
Customer & Sales
Retention links to practice operations and patient expectations. Average patient-retention rates reach 70% for U.S. practices with one to seven locations in 2026 and 94% for the top 10% in that group.
Customer experience in the dental medical technology industry
- 90% of U.S. respondents who would follow treatment recommendations considered caring about their time extremely important in 2025.[29]
- 97% of U.S. respondents who would recommend their dental office considered immediate gratification extremely important in 2025.[29]
- 84% of U.S. respondents who would keep appointments considered immediate and convenient solutions extremely important in 2025.[29]
- 42% of U.S. oral-health survey respondents said quality dental care or services drove satisfaction in 2025.[29]
- 91% of U.S. respondents who would maintain a relationship with their dental office considered caring about their time extremely important in 2025.[29]
Customer retention in the dental medical technology industry
- 57% was the average patient-retention rate among U.S. dental practices in Henry Schein One's 2024 report.[30]
- 70% was the average patient-retention rate for U.S. dental practices with one to seven locations in 2026.[30]
- 94% was the patient-retention rate for the top 10% of U.S. dental practices with one to seven locations in 2026.[30]
- 10%–12% was the estimated annual patient-attrition rate for an established dental practice in a Dentrix review.[31]
- 15%–20% was the estimated annual patient-attrition rate for a new dental practice in a Dentrix review.[31]
Customer acquisition in the dental medical technology industry
- 45.3% of U.S. dental professionals surveyed cited insurance directories as a new-patient source in 2026.[32]
- 54.9% of U.S. dental professionals surveyed cited Google search as a new-patient source in 2026.[32]
- 81 new patients per month was the 2026 average for the top 10% of U.S. dental practices with one to seven locations.[30]
- 30 new patients per month was the 2026 average for U.S. dental practices with one to seven locations.[30]
- 68% of dental-practice survey respondents identified referrals by established patients as their most significant source of new appointments in 2023.[33]
Customer loyalty in the dental medical technology industry
- 97% of U.S. respondents who would maintain a relationship with their dental office considered immediate gratification extremely important in 2025.[29]
- 40% of dental practices surveyed did not know whether patients were more loyal than before the pandemic in 2023.[34]
- At least 80% of patients returned for multiple appointments each year at the top dental practices tracking loyalty in 2023.[34]
- 26% of dental practices surveyed said their patients were less loyal than before the pandemic in 2023.[34]
- 85% of The Smilist's dental patients who attended an appointment became recurring patients, according to a 2023 case example.[34]
Lead generation in the dental medical technology industry
- 41.3% of new dental-patient leads came directly or through referrals in the 2024 Dentistry Marketing Benchmark Report.[35]
- 20.9% of orthodontic patients in a Turkish survey were recruited through social media in 2024.[36]
- 27.1% of new dental-patient leads contacted practices through online forms in the 2024 Dentistry Marketing Benchmark Report.[35]
- 58.7% of new dental-patient leads came through marketing channels in the 2024 Dentistry Marketing Benchmark Report.[35]
- 61.6% of orthodontic patients in a Turkish survey were referred by friends and acquaintances in 2024.[36]
09 Statistics
Marketing & Brand
Marketing performance varies with measurement. In 2026, 34.8% of U.S. dental professionals did not know their cost per new patient, and 54.7% said better ROI tracking would make them increase spend.
Marketing in the dental medical technology industry
- 31.9% of U.S. dental professionals surveyed rated their marketing at 8 or higher out of 10 in 2026.[32]
- 34.8% of U.S. dental professionals surveyed did not know their cost per new patient in 2026.[32]
- 37.5% of U.S. dental professionals surveyed rated their marketing at 5 or below out of 10 in 2026.[32]
- 19.4% of U.S. dental practices surveyed spent $500 to $1,000 per month on marketing in 2026.[32]
- 54.7% of U.S. dental professionals surveyed said better return-on-investment tracking would make them more likely to increase marketing spend in 2026.[32]
Digital marketing in the dental medical technology industry
- 41.9% of Filipino dental practitioners surveyed were open to providing web-based consultations in 2025.[37]
- 83% of Filipino dental practitioners surveyed did not have their own practice website or web-based forum in 2025.[37]
- 55.4% of U.S. dental professionals surveyed cited social media as a source of new patients in 2026.[32]
- 43.8% of U.S. dental professionals surveyed identified time constraints as a barrier to consistent marketing content in 2026.[32]
- 44.7% of U.S. dental professionals surveyed identified video production as a barrier to consistent marketing content in 2026.[32]
Branding in the dental medical technology industry
- 22.5% of orthodontic patients in a Turkish survey chose a dentist because it was their existing practice or clinic in 2024.[36]
- 25.9% of orthodontic patients in a Turkish survey said an academic title influenced their choice of dentist in 2024.[36]
- 79.3% of Turkish orthodontists did not share intraoral or extraoral patient photographs to promote their business in 2024.[36]
- 56.8% of Turkish orthodontists used personal social-media accounts to communicate with patients in 2024.[36]
- 66.2% of Turkish orthodontists said introducing a new product or treatment method attracted attention on social media in 2024.[36]
Influencer Marketing in the medical devices sector (sector benchmark)
- 50% of healthcare and pharmaceutical marketers had dedicated, growing budgets for creator or influencer marketing in 2026.[38]
- 1.07% was the average engagement rate for health-industry influencer posts globally in 2023, across the platforms measured by Sprout Social.[39]
- 10% of healthcare and pharmaceutical marketers reported that they did not invest in creator or influencer marketing in 2026.[38]
- 29% of healthcare and pharmaceutical marketers had dedicated but flat budgets for creator or influencer marketing in 2026.[38]
- 8% of healthcare and pharmaceutical marketers had dedicated but shrinking budgets for creator or influencer marketing in 2026.[38]
10 Statistics
Operations & Execution
Operational integration work shows in systems consolidation targets. Dentsply Sirona planned one common ERP system to replace 14 non-integrated ERP systems as part of its 2023 transformation.
Process optimization in the dental medical technology industry
- 3 distribution centers were planned for consolidation by Dentsply Sirona as part of its operating-model transformation, 2023, global.[20]
- 12,000 SKUs represented a planned 60% reduction from approximately 30,000 Endodontics and Restorative SKUs at Dentsply Sirona during its optimization program, 2023, global.[20]
- 1 common ERP system was the planned target for Dentsply Sirona, replacing 14 non-integrated ERP systems as part of its transformation, 2023, global.[20]
Operational efficiency in the dental medical technology industry
- 2 billion clear aligners had been manufactured worldwide by Align Technology by 2024, global.[40]
- 16.0% was the 2024 year-over-year revenue growth of Align Technology’s Imaging Systems and CAD/CAM Services business, global.[40]
- 20,945 employees worked at Align Technology at December 31, 2024, down 3.1% year over year, global.[40]
- 2.6 million clear-aligner cases were recorded by Align Technology in fiscal 2025, up 4.7% year over year, global.[40]
Supply chain in the dental medical technology industry
- 29 manufacturing sites and 73 distribution sites were operated by Dentsply Sirona before its transformation program, 2023, global.[20]
- $3.793 billion was Dentsply Sirona’s 2024 net sales, generated across Essential Dental, Orthodontic and Implant, Connected Technology, and Wellspect businesses, global.[20]
- Approximately two-thirds of Dentsply Sirona’s net sales originated from regions outside its reporting currency, exposing the company to global supply-chain and currency effects, 2024, global.[20]
- $4.7 billion was Henry Schein’s 2024 global dental merchandise revenue, representing a 1.3% decline from 2023, global.[18]
Outsourcing / Offshoring in the medical devices sector (sector benchmark)
- 11.4% was the year-over-year growth rate of the global medtech outsourcing market in 2023.[41]
- $81.5 billion was the global medtech outsourcing market in 2023, covering contract development and manufacturing organizations (CDMOs).[41]
- 335 U.S. medical device contract manufacturers were identified in 2022, up from 314 in the prior registry.[41]
- $18.5 billion was the European medtech CDMO market in 2023.[41]
- More than half of 59 global medtech CDMO transactions in 2023 had cross-border characteristics.[41]
11 Statistics
Finance & Pricing
Margin and restructuring signals differ across vendors. Dentsply Sirona targeted $200 million or more in annualized savings from transformation initiatives, per a 2023 presentation.
Pricing strategy in the dental medical technology industry
- $32 million of Align Technology’s 2024 clear-aligner revenue was reduced by a United Kingdom price reduction intended to offset newly charged VAT, United Kingdom.[40]
- 70.5% was Align Technology’s 2024 clear-aligner gross margin, compared with 71.5% in 2023, global.[40]
- $114 million of Align Technology’s 2024 clear-aligner revenue was reduced by higher promotional discounts, global.[40]
- $60 million of Align Technology’s 2024 clear-aligner revenue was reduced by a mix shift toward lower-priced products and countries, global.[40]
Cost reduction in the dental medical technology industry
- $35 million to $50 million was Dentsply Sirona’s expected range of non-recurring charges for its 2024 restructuring plan, global.[20]
- $200 million or more was Dentsply Sirona’s targeted annualized savings from its transformation initiatives, according to its 2023 presentation, global.[20]
- 60% was the planned reduction in Dentsply Sirona’s Endodontics and Restorative SKU count, from approximately 30,000 to approximately 12,000, 2023, global.[20]
- $80 million to $100 million was Dentsply Sirona’s expected annual cost savings from its 2024 restructuring plan, after substantial completion by the end of 2025, global.[20]
Profitability in the dental medical technology industry
Financial planning in the dental medical technology industry
- $738.2 million was Align Technology’s cash provided by operating activities in 2024, global.[40]
- $115.6 million was Align Technology’s 2024 capital expenditure, primarily for manufacturing capacity and facilities, global.[40]
- $2.5 billion was Straumann Group’s 2024 revenue, with 13.7% organic growth, global.[19]
- $1.044 billion was Align Technology’s cash and cash equivalents at December 31, 2024, global.[40]
- $353 million was Align Technology’s 2024 common-stock repurchase amount, global.[40]
12 Statistics
Product & Service
Digital products show measurable installed-base effects. Align Technology sold 100,000 iTero scanner units by end-2024, creating a substantial installed base for support and service.
Product development in the dental medical technology industry
- 28% of surveyed dental practices implemented new diagnosis or clinical technology during the prior 12 months in the 2025 survey.[42]
- 2.5 million clear-aligner cases were shipped by Align Technology in 2024, up 3.5% year over year.[40]
- Align Technology completed its acquisition of 3D-printing company Cubicure in the first quarter of 2024.[40]
- $165 million was invested in research and development by Dentsply Sirona in 2024.[43]
- Align Technology launched the iTero Lumina intraoral scanner in the first quarter of 2024.[40]
Product lifecycle in the dental medical technology industry
- More than 2 billion clear aligners had been manufactured by Align Technology by the end of 2024.[40]
- 868,100 Invisalign cases were shipped for teenagers and younger patients in 2024, up 7.7% year over year.[40]
- 5.6 million teens and children had been treated with Invisalign by the end of 2024.[40]
- 5 million Vivera retainer cases had been produced by Align Technology by the end of 2024.[40]
- 130,400 Invisalign-trained doctors received shipments from Align Technology during 2024.[40]
After-sales in the dental medical technology industry
- 37% was the year-over-year increase in Align Technology’s 2024 Invisalign Doctor Subscription Program Touch-Up cases.[40]
- $768.9 million was Align Technology’s systems-and-services revenue in 2024, up 16.0% year over year.[40]
- 7,000 dental-equipment service calls were handled each month by Benco Dental nationally.[44]
- $200.9 million was Align Technology’s fourth-quarter 2024 revenue from imaging systems and CAD/CAM services.[40]
- 100,000 iTero scanner units had been sold by Align Technology by the end of 2024, creating a substantial installed base for support and service.[40]
Value proposition in the dental medical technology industry
- 56.06% of AGD survey respondents using dental AI reported increased patient acceptance of treatment plans in 2024.[45]
- 24.24% of AGD survey respondents using dental AI said it influenced patient behavior in 2024.[45]
- 62% of surveyed dental practices said new technology was very or extremely important to practice success in the 2025 survey.[42]
- 13% of surveyed dental practices reported using generative AI in the 2025 survey.[42]
- 28% of surveyed dental practices implemented diagnosis and clinical technology during the previous 12 months in the 2025 survey.[42]
13 Statistics
Sustainability & Ethics
Manufacturing electricity reporting stands out. Straumann Group reported 100% renewable electricity at its manufacturing sites in 2024.
Sustainability in the dental medical technology industry
- 6.7 million smiles were helped by Straumann Group in 2024 worldwide.[19]
- 94% was the mean completion rate for Straumann Group sales-compliance e-training in 2024.[19]
- Nearly 100% of LM-Dental’s production-related metal waste was recycled in 2024.[46]
- 100% of Straumann Group manufacturing-site electricity was renewable in 2024.[19]
- 12,000 educational activities were conducted by Straumann Group globally in 2024.[19]
ESG in the dental medical technology industry
- 100% of DENT Instruments’ production sites were ISO 14001 certified in 2025.[47]
- 47% of Align Technology’s total electricity consumption came from renewable-energy programs and credits in 2025.[40]
- 100% of DENT Instruments’ internal Code of Conduct was implemented in 2025.[47]
- 500 Straumann Group suppliers, representing 40% of global spend, had completed ESG assessments in 2023.[19]
- 21% of Align Technology’s total electricity consumption came from renewable-energy programs and credits in 2025.[40]
Ethics in the dental medical technology industry
- More than 240 proof points are assessed in Ethisphere’s Ethics Quotient for participating companies, including Henry Schein, in 2024.[48]
- No corruption or Code of Conduct violations were reported by LM-Dental in its disclosed 2024 sustainability information.[46]
- Henry Schein’s ethical-company recognition covered 13 consecutive years in 2024.[48]
- Henry Schein was recognized as one of the World’s Most Ethical Companies for the 15th consecutive year in 2026.[18]
CSR in the dental medical technology industry
Carbon footprint in the dental medical technology industry
- 3,659 metric tonnes of Scope 3 emissions came from Henry Schein US business travel in 2022.[49]
- 7,715 metric tonnes of Scope 1 emissions came from Henry Schein natural-gas use in 2022.[49]
- 73,853 metric tonnes of Henry Schein US transport-related Scope 3 emissions were reported for 2022.[49]
- 85,257 metric tonnes of Scope 3 emissions came from Henry Schein global transport in 2022.[49]
- 43,607 metric tonnes of Scope 1 emissions came from Henry Schein’s global technician fleet in 2022.[49]
14 Statistics
Risk, Compliance & Legal
Cyber risk is tied to procurement and patient-impact outcomes. In 2026, 84% of healthcare organizations included cybersecurity requirements in vendor RFPs, and 80% reported moderate or significant patient-care impact.
Compliance in the dental medical technology industry
Risk Management in the medical devices sector (sector benchmark)
- More than 50% of medical device professionals said they could not document closed-loop traceability in 2024.[50]
- 35% of medical device professionals cited unclear ownership of risk across the product life cycle as a risk-management challenge in 2024.[50]
- 70% of medical device companies used manual documentation and spreadsheets for risk management during the design process in 2023.[51]
- 34% of medical device professionals cited insufficient access to appropriate information during design and development as a risk-management challenge in 2024.[50]
- 33% of medical device company leaders felt very confident in the integrity of risk-analysis data in 2023.[51]
Cybersecurity in the medical devices sector (sector benchmark)
- 56% of healthcare organizations across the United States, United Kingdom and Germany rejected a medical device because of cybersecurity concerns in 2026.[52]
- 24% of facilities across the United States, United Kingdom and Germany experienced a cyberattack on a medical device in 2026.[52]
- 84% of healthcare organizations across the United States, United Kingdom and Germany included cybersecurity requirements in medical-device vendor RFPs in 2026.[52]
- 35% of healthcare organizations across the United States, United Kingdom and Germany would not consider a medical device without a software bill of materials in 2026.[52]
- 80% of facilities attacked across the United States, United Kingdom and Germany reported moderate or significant patient-care impact in 2026.[52]
Data Privacy in the medical devices sector (sector benchmark)
- 86% of medical-device stakeholders considered data security for digital health technologies extremely important in a 2023 survey.[53]
- 64% of respondents rated data security for wearable medical devices extremely important in 2023.[54]
- 47% of medtech respondents identified data privacy and security as a key development challenge for their companies in 2024.[22]
- 30% of respondents rated data security for wearable medical devices very important in 2023.[54]
Crisis Management in the medical devices sector (sector benchmark)
- 89% of pharma, life-sciences, medtech and health organizations had established a crisis-management organization in 2020.[55]
- 57% of pharma, life-sciences, medtech and health organizations had pandemic planning in place in 2020.[55]
- 90% of pharma, life-sciences, medtech and health organizations had formulated a business-continuity-management strategy in 2020.[55]
- 61% of pharma, life-sciences, medtech and health organizations had conducted exercises with their crisis-management team in 2020.[55]
Governance in the dental medical technology industry
- 85% of Henry Schein directors were independent from July 2023 to July 2024.[56]
- 25% of DENT Instruments’ board members were women in 2025.[47]
- 21% of Henry Schein directors were women in the prior disclosed year before July 2024.[56]
- 31% of Henry Schein directors were women from July 2023 to July 2024.[56]
15 Statistics
Globalization & Expansion
Global footprint matters for product and regulatory adaptation. North American share was 38.6% of 2025 revenue, and Fortune Business Insights reports 41.34% for the same year under different definitions.
Globalization in the dental medical technology industry
- $3.793 billion was Dentsply Sirona’s 2024 net sales, including $1.518 billion in Europe and $927 million in the rest of the world.[20]
- Approximately two-thirds of Dentsply Sirona’s sales were generated outside the United States in 2024.[20]
- CHF 2.5 billion was Straumann Group’s 2024 revenue from continuing operations.[19]
- 6.7 million people were helped by Straumann Group products in 2024 worldwide.[19]
- 33 countries were served by Henry Schein’s dental and medical groups in 2024.[18]
Cultural adaptation in the dental medical technology industry
- 70 countries were covered by B.A. International’s dental handpiece and small-equipment services in 2025.[18]
- More than 6,000 employees worked in Henry Schein’s European operations in 2025.[18]
- 16 European countries were covered by Henry Schein’s regional operations in 2025, spanning markets from Austria to the United Kingdom.[18]
- $27.5 million was generated in 2023 by Swiss distributor abc dental, whose German-speaking market focus complemented Henry Schein’s French-speaking Swiss business.[18]
- 100+ countries were served by Dentsply Sirona in 2025, requiring local commercial and regulatory adaptation.[20]
Supplier management in the dental medical technology industry
- More than 100,000 dentists across 70 countries received equipment repair and service support from B.A. International in 2025.[18]
- 25,000 Team Schein Members supported Henry Schein’s worldwide customer and supply-chain network in 2025.[18]
- More than 10,000 Henry Schein Brand products were offered in Europe in 2025 through the company’s supplier and distribution network.[18]
- $27.5 million was abc dental’s 2023 sales before Henry Schein acquired the Swiss distributor in 2024.[18]
- 100% of Swiss distributor abc dental was acquired by Henry Schein in 2024 to broaden equipment, consumables and technical-service coverage.[18]
Stakeholder management in the dental medical technology industry
- More than 1 million customers worldwide were included in Henry Schein’s stakeholder network in 2025.[18]
- 25,000 Team Schein Members were employed by Henry Schein worldwide in 2025.[18]
- More than 10,000 Henry Schein Brand products were available to European dental stakeholders in 2025.[18]
- 6.7 million people were helped by Straumann Group products in 2024, linking company performance with patient outcomes.[19]
- $12.7 billion was Henry Schein’s total sales in 2024 across its customer, supplier and employee stakeholder ecosystem.[18]
Distribution channels in the dental medical technology industry
- 80% of dental laboratories in North America were estimated to be active Henry Schein customers in the fourth quarter of 2020.[56]
- 70 countries were reached through B.A. International’s dental equipment service channel in 2025.[18]
- 65% of European dental practices were estimated to be active Henry Schein customers in the fourth quarter of 2020.[56]
- 90% of U.S. dental practices were estimated to be active Henry Schein customers in the fourth quarter of 2020.[56]
- 80% of Australia and New Zealand dental practices were estimated to be active Henry Schein customers in the fourth quarter of 2020.[56]
Key questions about the Dental Medical Technology Industry
What was the global dental equipment market size in 2025?
What growth rate is forecast for the dental equipment market from 2026 to 2033?
Which companies lead the dental medical technology industry?
How is AI adoption changing in U.S. dental workflows?
How concentrated is the dental implants market?
How selective are dental equipment upgrades and technology deployments in practices?
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Leah Kessler. (2026, February 13). Dental Medical Technology Industry Statistics. Gitnux. https://gitnux.org/dental-medical-technology-industry-statistics
Leah Kessler. "Dental Medical Technology Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/dental-medical-technology-industry-statistics.
Leah Kessler. 2026. "Dental Medical Technology Industry Statistics." Gitnux. https://gitnux.org/dental-medical-technology-industry-statistics.
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Social media in the dental medical technology industry