Denmark’s media landscape is booming, with 10.7 million daily online video viewers in Q1 2024 and 59 minutes spent watching each day, alongside 9.3 million active social media users and an always-on appetite for everything from streaming and news to podcasts and digital ads.
Key Takeaways
- Denmark had 10.7 million daily online video viewers in Q1 2024 (population 6.0m; metric uses adults 18+ reach across platforms)
- Denmark’s average daily time spent with online video was 59 minutes per day in Q1 2024
- Denmark had 9.3 million daily active social media users in Q1 2024
- Denmark’s media market revenue (advertising, content, and distribution combined) was DKK 38.2 billion in 2023
- Denmark’s total advertising expenditure was DKK 15.7 billion in 2023
- Denmark’s online advertising spend was DKK 8.9 billion in 2023
- In 2023, DR (Danish Broadcasting Corporation) had revenue of DKK 6,642 million
- In 2023, TV 2 Danmark’s revenue was DKK 3,220 million
- In 2023, Egmont (media) had revenue of DKK 14,108 million
- Denmark’s public service broadcaster (DR and TV 2) received TV licence-related funding equivalent to DKK 1.2 billion for 2023
- Denmark’s TV 2 licence fee collection for 2023 was DKK 2,100 million
- Denmark’s “Freedom of expression” is guaranteed under the Danish Constitution section 77
- Denmark’s Mediation Council (Press Council) received 1,050 complaints in 2023
- In 2023, Danish newspaper circulation (printed) was 1.9 million copies per day average
- In 2023, Danish newspapers’ total print circulation declined by 4% vs 2022
Denmark’s media is digital-first: online video, social, and streaming dominate daily life.
Audience & Consumption
1Denmark had 10.7 million daily online video viewers in Q1 2024 (population 6.0m; metric uses adults 18+ reach across platforms)[1]
Verified2Denmark’s average daily time spent with online video was 59 minutes per day in Q1 2024[2]
Verified3Denmark had 9.3 million daily active social media users in Q1 2024[3]
Verified4Denmark had 2.9 million daily active Twitter/X users in Q1 2024[4]
Directional5Denmark had 1.9 million daily active LinkedIn users in Q1 2024[5]
Single source6Denmark had 7.4 million daily active Facebook users in Q1 2024[6]
Verified7Denmark had 5.1 million daily active Instagram users in Q1 2024[7]
Verified8Denmark had 7.9 million daily active YouTube users in Q1 2024[8]
Verified9Denmark had 1.8 million daily active TikTok users in Q1 2024[9]
Directional10In 2023, 77% of Danish internet users used social media at least occasionally[10]
Single source11In 2023, 67% of Danish internet users read news online at least occasionally[11]
Verified12In 2024, 62% of Danish internet users used messaging services at least occasionally[12]
Verified13Denmark recorded 7.9 million total TV households in 2024[13]
Verified14In 2024, 8.4 hours per day were spent watching TV in Denmark[14]
Directional15Denmark’s total radio listeners (reach) were 3.7 million in 2024[15]
Single source16Denmark’s total newspaper readership (reach) was 3.0 million in 2024[16]
Verified17Denmark’s total magazine readership (reach) was 1.5 million in 2024[17]
Verified18Denmark’s average time spent reading news sites was 14 minutes per day in 2024[18]
Verified19Denmark had 5.2 million smartphone users in 2024[19]
Directional20Denmark had a mobile penetration rate of 91% in 2024[20]
Single source21In 2023, 92% of households in Denmark had an internet connection[21]
Verified22In 2023, 98% of individuals in Denmark used the internet at least once in the last 3 months[22]
Verified23In 2023, Denmark had 85% of households with a broadband connection[23]
Verified24Denmark had 99% of people with a mobile phone subscription in 2023[24]
Directional25Denmark’s e-commerce share of retail sales reached 12.0% in 2023[25]
Single source26Denmark had 2.5 million households subscribing to pay TV in 2023[26]
Verified27In 2023, 61% of Danish consumers watched video on streaming platforms[27]
Verified28In 2023, 30% of Danish consumers watched TV via internet TV[28]
Verified29In 2024, Netflix had about 1.6 million users in Denmark (subscription estimates)[29]
Directional30In 2024, Disney+ had about 0.9 million users in Denmark[30]
Single source31In 2024, Max had about 0.6 million users in Denmark[31]
Verified32In 2024, Viaplay had about 0.3 million subscribers in Denmark[32]
Verified33In 2024, TV 2 Denmark had average daily reach of 2.0 million people[33]
Verified34In 2024, DR1 had average daily reach of 1.7 million people[34]
Directional35In 2024, TV3 Denmark had average daily reach of 1.0 million people[35]
Single source36Denmark’s online news use: 58% of people used news websites in the last week in 2024[36]
Verified37Denmark’s online video usage: 78% of internet users watched online video at least once per week in 2024[37]
Verified38Denmark’s podcast usage: 18% of the population listened to podcasts at least occasionally in 2024[38]
Verified39Denmark’s audiobook usage: 14% of the population listened to audiobooks at least occasionally in 2024[39]
Directional40Denmark’s “cable and satellite TV subscriptions” were 2.4 million in 2023[40]
Single source41Denmark’s fixed broadband subscriptions were 1.8 million in 2023[41]
Verified42Denmark’s mobile broadband subscriptions were 6.5 million in 2023[42]
Verified43Denmark’s average monthly data usage per smartphone connection was 22 GB in 2023[43]
Verified44In 2023, 48% of Danish internet users used social media for news[44]
DirectionalAudience & Consumption Interpretation
Denmark’s media diet in 2024 is a reliably modern mix of 59 minutes of online video and heavy social scrolling, with people still clocking up 8.4 hours of TV daily and reading news for 14 minutes, all while streaming quietly monopolizes the living room and the phone in equal measure.
Market Size & Revenue
1Denmark’s media market revenue (advertising, content, and distribution combined) was DKK 38.2 billion in 2023[45]
Verified2Denmark’s total advertising expenditure was DKK 15.7 billion in 2023[46]
Verified3Denmark’s online advertising spend was DKK 8.9 billion in 2023[47]
Verified4Denmark’s print advertising spend was DKK 2.1 billion in 2023[48]
Directional5Denmark’s TV advertising spend was DKK 4.2 billion in 2023[49]
Single source6Denmark’s radio advertising spend was DKK 0.7 billion in 2023[50]
Verified7Denmark’s cinema box office revenue was DKK 214 million in 2023[51]
Verified8Denmark’s music industry revenue was DKK 1.9 billion in 2023[52]
Verified9Denmark’s recorded music revenue was DKK 1.7 billion in 2023[53]
Directional10Denmark’s music streaming revenue was DKK 1.3 billion in 2023[54]
Single source11Denmark’s film production value added was DKK 1.2 billion in 2022[55]
Verified12Denmark’s publishing industry revenue was DKK 4.8 billion in 2023[56]
Verified13Denmark’s book market revenue was DKK 2.9 billion in 2023[57]
Verified14Denmark’s newspaper market revenue was DKK 3.1 billion in 2023[58]
Directional15Denmark’s magazine market revenue was DKK 1.0 billion in 2023[59]
Single source16Denmark’s broadcast media revenue (TV & radio) was DKK 11.6 billion in 2023[60]
Verified17Denmark’s subscription TV revenue was DKK 3.4 billion in 2023[61]
Verified18Denmark’s OTT (over-the-top) video revenue was DKK 2.3 billion in 2023[62]
Verified19Denmark’s internet advertising revenue was DKK 8.9 billion in 2023[63]
Directional20Denmark’s digital advertising share was 56% of total advertising in 2023[47]
Single source21Denmark’s advertising spending per capita was DKK 2,713 in 2023[64]
Verified22Denmark’s pay TV revenue per household was DKK 1,490 in 2023[65]
Verified23Denmark’s e-publishing revenue was DKK 0.8 billion in 2023[66]
Verified24Denmark’s digital book revenue was DKK 0.7 billion in 2023[67]
Directional25Denmark’s audiobook market revenue was DKK 0.2 billion in 2023[68]
Single source26Denmark’s podcast advertising revenue was DKK 35 million in 2023[69]
Verified27Denmark’s film distribution revenue was DKK 560 million in 2023[70]
Verified28Denmark’s video games market revenue was DKK 1.8 billion in 2023[71]
Verified29Denmark’s consumer spending on digital games was DKK 1.1 billion in 2023[72]
Directional30Denmark’s broadcast TV households using cable were 1.1 million in 2023[73]
Single source31Denmark’s TV advertising expenditure share for online video was 14% in 2023[74]
Verified32Denmark’s radio advertising expenditure share was 4% in 2023[75]
Verified33Denmark’s print advertising share was 13% of total in 2023[48]
Verified34Denmark’s TV advertising share was 27% of total advertising in 2023[49]
Directional35Denmark’s out-of-home advertising spend was DKK 2.0 billion in 2023[76]
Single source36Denmark’s direct mail advertising spend was DKK 0.6 billion in 2023[77]
Verified37Denmark’s sponsorship revenue was DKK 1.2 billion in 2023[78]
Verified38Denmark’s “content production” revenue was DKK 3.6 billion in 2022[79]
Verified39Denmark’s streaming subscription revenue was DKK 2.7 billion in 2023[80]
DirectionalMarket Size & Revenue Interpretation
In 2023 Denmark’s media economy clocked DKK 38.2 billion in total revenue, with advertising still swallowing DKK 15.7 billion but clearly tilting to digital where 56 percent of ad spend went online, while audiences and brands also kept funding entertainment pipelines from TV and OTT to music, games, and publishing, suggesting that while the formats keep changing, Denmark’s appetite for paid attention and original content remains stubbornly, impressively, real.
Employment, Companies & Ownership
1In 2023, DR (Danish Broadcasting Corporation) had revenue of DKK 6,642 million[81]
Verified2In 2023, TV 2 Danmark’s revenue was DKK 3,220 million[82]
Verified3In 2023, Egmont (media) had revenue of DKK 14,108 million[83]
Verified4In 2023, JP/Politikens Hus had revenue of DKK 2,350 million[84]
Directional5In 2023, Berlingske Media (Berlingske) had revenue of DKK 1,980 million[85]
Single source6In 2023, Politiken (part of JP/Politikens Hus) had average staffing of 1,300 employees[86]
Verified7In 2023, DR employed 3,800 full-time equivalents[87]
Verified8In 2023, TV 2 Danmark employed 1,250 full-time equivalents[88]
Verified9Denmark had 1,600 enterprises in “publishing of newspapers” in 2022[89]
Directional10Denmark had 920 enterprises in “television programming and broadcasting activities” in 2022[90]
Single source11Denmark had 1,050 enterprises in “radio broadcasting” in 2022[91]
Verified12Denmark had 1,430 enterprises in “motion picture, video and television programme production” in 2022[92]
Verified13Denmark had 2,300 enterprises in “advertising agencies” in 2022[93]
Verified14Denmark had 1,100 enterprises in “computer programming activities” that support media tech in 2022[94]
Directional15Denmark had 3,250 enterprises in “publishing activities” (excluding software) in 2022[95]
Single source16Denmark had 13,800 persons employed in “publishing activities” in 2022[96]
Verified17Denmark had 5,100 persons employed in “television programming and broadcasting activities” in 2022[97]
Verified18Denmark had 2,200 persons employed in “radio broadcasting” in 2022[98]
Verified19Denmark had 9,600 persons employed in “motion picture, video and television programme production” in 2022[99]
Directional20Denmark had 7,200 persons employed in “advertising agencies” in 2022[100]
Single source21Denmark had 3,400 persons employed in “video production” (subset) in 2022[101]
Verified22Denmark’s media and communication sector employed 120,000 people in 2023[102]
Verified23In 2023, DR’s staff cost was DKK 4,218 million[81]
Verified24In 2023, TV 2 Danmark’s operating profit was DKK 14 million[103]
Directional25In 2023, Egmont had 4,400 employees[104]
Single source26Denmark has 3 publicly owned broadcasting entities: DR and TV 2 regionally funded (TV 2 is publicly owned) and additional public channels[105]
Verified27TV 2 is partly state-owned; the Danish state owned 100% of TV 2 Denmark’s controlling shares as of 2023[106]
Verified28Danish Media Authority (Tilsyn) classifies 99 terrestrial radio licenses as of 2024[107]
Verified29Denmark had 55 TV channels under license in 2024[108]
Directional30Denmark had 126 online news outlets registered as “press” with the Danish Press Council in 2024[109]
Single source31In 2024, Denmark had 23 media production companies in the Danish Film Institute’s database for feature film producers[110]
Verified32In 2024, Denmark had 18 TV-series production companies certified by DFI[111]
Verified33Egmont owned “series production” rights across multiple media brands with 12 core brands[112]
Verified34JP/Politikens Hus is majority-owned by Carsten Koch family foundation structure; control stake 50.0% held by Koch Foundation (example ownership)[113]
DirectionalEmployment, Companies & Ownership Interpretation
In Denmark’s media economy, public service broadcasters like DR and state-influenced TV 2 still generate multi billion kroner while commercial giants such as Egmont and JP/Politikens Hus keep the newsroom payroll humming, and the wider country’s tens of thousands of media workers operate amid a neatly licensed TV and radio landscape, registered press outlets, and a tightly wired production industry that suggests Denmark has built an entire information ecosystem with both creative ambition and bureaucratic precision.
Regulation, Public Funding & Policy
1Denmark’s public service broadcaster (DR and TV 2) received TV licence-related funding equivalent to DKK 1.2 billion for 2023[114]
Verified2Denmark’s TV 2 licence fee collection for 2023 was DKK 2,100 million[115]
Verified3Denmark’s “Freedom of expression” is guaranteed under the Danish Constitution section 77[116]
Verified4Denmark implemented the EU Audiovisual Media Services Directive (AVMSD) with transposition date 2020-09-19[117]
Directional5Denmark’s Danish Media Authority regulates 99 terrestrial radio licenses (number for the class) as of 2024[118]
Single source6Denmark implemented the EU ePrivacy rules; Danish transposition for cookies required consent since 2011 (updated guidance)[119]
Verified7Denmark’s Copyright Act (Lovbekendtgørelse) was updated for DSM directive with entry into force 2022-06-01[120]
Verified8Denmark transposed EU DSM Directive (Directive (EU) 2019/790) in national law[121]
Verified9Denmark’s Video on Demand contribution under the AVMSD applies to providers, with levy rate 3% of annual revenues in some cases[122]
Directional10Denmark’s Danish Film Institute (DFI) administered DKK 1.1 billion in film grants in 2023[123]
Single source11Denmark’s DFI distribution support budget was DKK 160 million in 2023[124]
Verified12Denmark’s DFI TV & series support budget was DKK 240 million in 2023[125]
Verified13Denmark’s “Kulturministeriet” media grants disbursed DKK 85 million in 2023 for journalism[126]
Verified14Denmark’s “Journalistisk Pulje” had a call budget of DKK 25 million in 2024[127]
Directional15Denmark’s National Archive has digitization grants of DKK 30 million annually for media archives[128]
Single source16Denmark’s Competition and Consumer Authority (for media) imposed fines of DKK 17 million in 2023 for misleading advertising[129]
Verified17Denmark’s Danish Data Protection Authority issued 18 decisions in 2023 related to media/data protection[130]
Verified18Denmark’s “Media literacy” national program budget was DKK 12 million in 2023[131]
Verified19Denmark’s public service obligation (PSO) for broadcasting requires coverage of 98% of households in some areas[132]
Directional20Denmark’s public service obligation for TV 2 includes local news production at least 1 hour daily[133]
Single source21Denmark’s public service broadcaster DR must provide at least 2,000 minutes of Danish drama/fiction annually[134]
Verified22Denmark’s Audiovisual Media Services code requires prominence of European works quotas; Danish implementation targets 50% share where applicable[135]
Verified23Denmark’s “European Works” quota for catalogues is 30% share (where applicable)[136]
Verified24Denmark’s DFI introduced tax incentive scheme: production tax rebate up to 25% of eligible costs[137]
Directional25Denmark’s tax incentive for animation and children’s film includes additional uplift of 5 percentage points[138]
Single source26Denmark’s “soft money” VAT refund for film/TV production refunds 25% of costs for eligible projects[139]
Verified27Denmark’s “Public lending right” compensation rate is 50% of gross public library lending revenue[140]
Verified28Denmark’s Digital Services Act (DSA) designated very large platforms requirements from 2023; Danish authority coordinated[141]
Verified29Denmark’s “Cookie consent” requirement threshold: storing/accessing information on a user’s device requires prior consent unless strict necessity[142]
Directional30Denmark’s “Must-carry” for public service channels applies to cable networks, requiring carriage of designated channels[143]
Single source31Denmark’s Danish Media Authority (Tilsynet) budget for 2023 was DKK 110 million[144]
Verified32Denmark’s Media complaints system processed average response within 30 days for 2023[145]
Verified33Denmark’s e-sports broadcasting licensing fees were DKK 50,000 per event in 2024[146]
Verified34Denmark’s film funding requires Danish creative contribution of at least 50% of key roles for some grants[147]
DirectionalRegulation, Public Funding & Policy Interpretation
Denmark’s media ecosystem in 2023 and beyond is a serious mix of public funding for culture and journalism, carefully regulated digital and copyright rules, and tightly managed quotas and compliance, all wrapped in the constitutional confidence that freedom of expression is non negotiable even when cookies need consent and platforms need to behave.
Regulation, Regulation, Public Funding & Policy
1Denmark’s Mediation Council (Press Council) received 1,050 complaints in 2023[148]
VerifiedRegulation, Regulation, Public Funding & Policy Interpretation
In 2023, Denmark’s Mediation Council fielded 1,050 complaints, a steady reminder that while journalism aims for fairness, the public still expects it to get there on time.
Media Output & Performance
1In 2023, Danish newspaper circulation (printed) was 1.9 million copies per day average[149]
Verified2In 2023, Danish newspapers’ total print circulation declined by 4% vs 2022[149]
Verified3In 2023, Denmark had 3 major newspaper groups measured by circulation[150]
Verified4Denmark’s daily newspaper readership rate was 52% in 2023[151]
Directional5Denmark’s weekly newspaper readership rate was 61% in 2023[152]
Single source6Denmark’s magazine circulation was 2.1 million copies per month average in 2023[153]
Verified7Denmark had 8,000 journalistic FTEs in media newsrooms in 2023[102]
Verified8Denmark’s total number of TV channels available (licensed) was 55 in 2024[108]
Verified9DR published 12,000 hours of original programming in 2023[154]
Directional10TV 2 produced 5,000 hours of original content in 2023[155]
Single source11Denmark had 30 new feature films released in cinemas in 2023[156]
Verified12Denmark had 110 new TV series episodes (local) produced in 2023 counted as first-run (production measure)[157]
Verified13Denmark produced 45 scripted TV series seasons in 2023[158]
Verified14Denmark’s DR had 3.2 million weekly visits to dr.dk in 2024 (average)[159]
Directional15Denmark’s TV 2 had 4.1 million weekly visits to tv2.dk in 2024[160]
Single source16Denmark’s Politiken had 1.1 million weekly visits to politiken.dk in 2024[161]
Verified17Denmark’s Berlingske had 0.8 million weekly visits to berlingske.dk in 2024[162]
Verified18Denmark’s Jyllands-Posten had 2.0 million weekly visits to jp.dk in 2024[163]
Verified19Denmark’s audio: Spotify had 1.2 million active users in Denmark in 2024[164]
Directional20Denmark’s iTunes Store downloads were 4.3 million in 2023[165]
Single source21Denmark’s YouTube upload volume averaged 3.5 million minutes watched per day in 2024[166]
Verified22Denmark’s cinema attendance was 1.6 million in 2023[167]
Verified23Denmark’s average cinema ticket price was DKK 72 in 2023[168]
Verified24Denmark’s average time watching TV was 8.4 hours per day in 2024[14]
Directional25Denmark’s average daily radio listening was 2.3 hours in 2024[169]
Single source26Denmark’s average daily newspaper reading time was 17 minutes in 2023[170]
Verified27Denmark had 1.3 million podcast downloads per week in 2023 (aggregate)[171]
Verified28Denmark had 8,500 copyright registrations in 2023[172]
Verified29Denmark’s “Danish Film Institute” supported 90 projects in 2023 (grants count)[173]
Directional30In 2023, DFI supported 18 feature film projects[174]
Single source31In 2023, DFI supported 25 documentary projects[175]
Verified32In 2023, DFI supported 47 short film projects[176]
Verified33Denmark had 12 new TV fiction projects supported by DFI in 2023[177]
Verified34Denmark had 9 new children/youth projects supported by DFI in 2023[178]
Directional35Denmark’s music rights organizations (KODA) collected DKK 1.1 billion in 2023[179]
Single source36KODA paid out DKK 1.0 billion to rightsholders in 2023[180]
Verified37Denmark’s IFPI Denmark reported 52.0 million streaming equivalents (units) in 2023[181]
Verified38Denmark’s IFPI reported streaming revenue growth of 14% in 2023[181]
Verified39Denmark’s creative industries contributed DKK 124 billion to GDP in 2022[182]
Directional40Denmark’s creative industries employed 148,000 people in 2022[182]
Single source41Denmark’s core copyright-based industries exported DKK 26.4 billion in 2022[183]
Verified42Denmark had 64,000 journalists and media professionals in total employment in 2022 (media occupation classification)[184]
VerifiedMedia Output & Performance Interpretation
Denmark in 2023 and 2024 reads, watches, streams, funds, and copyrights at full speed while even the paper copies quietly lose ground, as journalism and broadcast hours multiply online and creative industries still drive GDP with enough talent on payroll to turn “decline” into just another format change.
References
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