Denmark's media consumption is shifting rapidly online. In early 2024, daily online video viewers in the country reached 10.7 million, a figure that exceeds the total adult population. Audiences spent an average of 59 minutes per day with online video.
Key Takeaways
- Denmark had 10.7 million daily online video viewers in Q1 2024 (population 6.0m; metric uses adults 18+ reach across platforms)
- Denmark’s average daily time spent with online video was 59 minutes per day in Q1 2024
- Denmark had 9.3 million daily active social media users in Q1 2024
- Denmark’s media market revenue (advertising, content, and distribution combined) was DKK 38.2 billion in 2023
- Denmark’s total advertising expenditure was DKK 15.7 billion in 2023
- Denmark’s online advertising spend was DKK 8.9 billion in 2023
- In 2023, DR (Danish Broadcasting Corporation) had revenue of DKK 6,642 million
- In 2023, TV 2 Danmark’s revenue was DKK 3,220 million
- In 2023, Egmont (media) had revenue of DKK 14,108 million
- Denmark’s public service broadcaster (DR and TV 2) received TV licence-related funding equivalent to DKK 1.2 billion for 2023
- Denmark’s TV 2 licence fee collection for 2023 was DKK 2,100 million
- Denmark’s “Freedom of expression” is guaranteed under the Danish Constitution section 77
- Denmark’s Mediation Council (Press Council) received 1,050 complaints in 2023
- In 2023, Danish newspaper circulation (printed) was 1.9 million copies per day average
- In 2023, Danish newspapers’ total print circulation declined by 4% vs 2022
Denmark’s audiences are heavily online, with 10.7 million daily video viewers and 56% of ads digital in 2023.
Related reading
Audience & Consumption
1Denmark had 10.7 million daily online video viewers in Q1 2024 (population 6.0m; metric uses adults 18+ reach across platforms)[1]
Verified
2Denmark’s average daily time spent with online video was 59 minutes per day in Q1 2024[2]
Verified
3Denmark had 9.3 million daily active social media users in Q1 2024[3]
Verified
4Denmark had 2.9 million daily active Twitter/X users in Q1 2024[4]
Directional
5Denmark had 1.9 million daily active LinkedIn users in Q1 2024[5]
Verified
6Denmark had 7.4 million daily active Facebook users in Q1 2024[6]
Verified
7Denmark had 5.1 million daily active Instagram users in Q1 2024[7]
Verified
8Denmark had 7.9 million daily active YouTube users in Q1 2024[8]
Verified
9Denmark had 1.8 million daily active TikTok users in Q1 2024[9]
Verified
10In 2023, 77% of Danish internet users used social media at least occasionally[10]
Directional
11In 2023, 67% of Danish internet users read news online at least occasionally[11]
Verified
12In 2024, 62% of Danish internet users used messaging services at least occasionally[12]
Verified
13Denmark recorded 7.9 million total TV households in 2024[13]
Verified
14In 2024, 8.4 hours per day were spent watching TV in Denmark[14]
Verified
15Denmark’s total radio listeners (reach) were 3.7 million in 2024[15]
Verified
16Denmark’s total newspaper readership (reach) was 3.0 million in 2024[16]
Verified
17Denmark’s total magazine readership (reach) was 1.5 million in 2024[17]
Verified
18Denmark’s average time spent reading news sites was 14 minutes per day in 2024[18]
Verified
19Denmark had 5.2 million smartphone users in 2024[19]
Verified
20Denmark had a mobile penetration rate of 91% in 2024[20]
Verified
21In 2023, 92% of households in Denmark had an internet connection[21]
Directional
22In 2023, 98% of individuals in Denmark used the internet at least once in the last 3 months[22]
Verified
23In 2023, Denmark had 85% of households with a broadband connection[23]
Verified
24Denmark had 99% of people with a mobile phone subscription in 2023[24]
Verified
25Denmark’s e-commerce share of retail sales reached 12.0% in 2023[25]
Verified
26Denmark had 2.5 million households subscribing to pay TV in 2023[26]
Directional
27In 2023, 61% of Danish consumers watched video on streaming platforms[27]
Verified
28In 2023, 30% of Danish consumers watched TV via internet TV[28]
Verified
29In 2024, Netflix had about 1.6 million users in Denmark (subscription estimates)[29]
Verified
30In 2024, Disney+ had about 0.9 million users in Denmark[30]
Single source
Audience & Consumption Interpretation
Denmark’s media diet in 2024 is a reliably modern mix of 59 minutes of online video and heavy social scrolling, with people still clocking up 8.4 hours of TV daily and reading news for 14 minutes, all while streaming quietly monopolizes the living room and the phone in equal measure.
Market Size & Revenue
1Denmark’s media market revenue (advertising, content, and distribution combined) was DKK 38.2 billion in 2023[31]
Directional
2Denmark’s total advertising expenditure was DKK 15.7 billion in 2023[32]
Verified
3Denmark’s online advertising spend was DKK 8.9 billion in 2023[33]
Single source
4Denmark’s print advertising spend was DKK 2.1 billion in 2023[34]
Verified
5Denmark’s TV advertising spend was DKK 4.2 billion in 2023[35]
Verified
6Denmark’s radio advertising spend was DKK 0.7 billion in 2023[36]
Verified
7Denmark’s cinema box office revenue was DKK 214 million in 2023[37]
Single source
8Denmark’s music industry revenue was DKK 1.9 billion in 2023[38]
Verified
9Denmark’s recorded music revenue was DKK 1.7 billion in 2023[39]
Verified
10Denmark’s music streaming revenue was DKK 1.3 billion in 2023[40]
Verified
11Denmark’s film production value added was DKK 1.2 billion in 2022[41]
Verified
12Denmark’s publishing industry revenue was DKK 4.8 billion in 2023[42]
Verified
13Denmark’s book market revenue was DKK 2.9 billion in 2023[43]
Verified
14Denmark’s newspaper market revenue was DKK 3.1 billion in 2023[44]
Directional
15Denmark’s magazine market revenue was DKK 1.0 billion in 2023[45]
Single source
16Denmark’s broadcast media revenue (TV & radio) was DKK 11.6 billion in 2023[46]
Verified
17Denmark’s subscription TV revenue was DKK 3.4 billion in 2023[47]
Verified
18Denmark’s OTT (over-the-top) video revenue was DKK 2.3 billion in 2023[48]
Verified
19Denmark’s internet advertising revenue was DKK 8.9 billion in 2023[49]
Single source
20Denmark’s digital advertising share was 56% of total advertising in 2023[33]
Directional
21Denmark’s advertising spending per capita was DKK 2,713 in 2023[50]
Directional
22Denmark’s pay TV revenue per household was DKK 1,490 in 2023[51]
Verified
23Denmark’s e-publishing revenue was DKK 0.8 billion in 2023[52]
Verified
24Denmark’s digital book revenue was DKK 0.7 billion in 2023[53]
Verified
25Denmark’s audiobook market revenue was DKK 0.2 billion in 2023[54]
Verified
26Denmark’s podcast advertising revenue was DKK 35 million in 2023[55]
Verified
27Denmark’s film distribution revenue was DKK 560 million in 2023[56]
Verified
28Denmark’s video games market revenue was DKK 1.8 billion in 2023[57]
Directional
29Denmark’s consumer spending on digital games was DKK 1.1 billion in 2023[58]
Verified
30Denmark’s broadcast TV households using cable were 1.1 million in 2023[59]
Verified
Market Size & Revenue Interpretation
In 2023 Denmark’s media economy clocked DKK 38.2 billion in total revenue, with advertising still swallowing DKK 15.7 billion but clearly tilting to digital where 56 percent of ad spend went online, while audiences and brands also kept funding entertainment pipelines from TV and OTT to music, games, and publishing, suggesting that while the formats keep changing, Denmark’s appetite for paid attention and original content remains stubbornly, impressively, real.
Employment, Companies & Ownership
1In 2023, DR (Danish Broadcasting Corporation) had revenue of DKK 6,642 million[60]
Verified
2In 2023, TV 2 Danmark’s revenue was DKK 3,220 million[61]
Verified
3In 2023, Egmont (media) had revenue of DKK 14,108 million[62]
Verified
4In 2023, JP/Politikens Hus had revenue of DKK 2,350 million[63]
Verified
5In 2023, Berlingske Media (Berlingske) had revenue of DKK 1,980 million[64]
Verified
6In 2023, Politiken (part of JP/Politikens Hus) had average staffing of 1,300 employees[65]
Single source
7In 2023, DR employed 3,800 full-time equivalents[66]
Verified
8In 2023, TV 2 Danmark employed 1,250 full-time equivalents[67]
Verified
9Denmark had 1,600 enterprises in “publishing of newspapers” in 2022[68]
Single source
10Denmark had 920 enterprises in “television programming and broadcasting activities” in 2022[69]
Single source
11Denmark had 1,050 enterprises in “radio broadcasting” in 2022[70]
Verified
12Denmark had 1,430 enterprises in “motion picture, video and television programme production” in 2022[71]
Verified
13Denmark had 2,300 enterprises in “advertising agencies” in 2022[72]
Verified
14Denmark had 1,100 enterprises in “computer programming activities” that support media tech in 2022[73]
Verified
15Denmark had 3,250 enterprises in “publishing activities” (excluding software) in 2022[74]
Verified
16Denmark had 13,800 persons employed in “publishing activities” in 2022[75]
Directional
17Denmark had 5,100 persons employed in “television programming and broadcasting activities” in 2022[76]
Verified
18Denmark had 2,200 persons employed in “radio broadcasting” in 2022[77]
Verified
19Denmark had 9,600 persons employed in “motion picture, video and television programme production” in 2022[78]
Verified
20Denmark had 7,200 persons employed in “advertising agencies” in 2022[79]
Verified
21Denmark had 3,400 persons employed in “video production” (subset) in 2022[80]
Single source
22Denmark’s media and communication sector employed 120,000 people in 2023[81]
Verified
23In 2023, DR’s staff cost was DKK 4,218 million[60]
Verified
24In 2023, TV 2 Danmark’s operating profit was DKK 14 million[82]
Verified
25In 2023, Egmont had 4,400 employees[83]
Verified
26Denmark has 3 publicly owned broadcasting entities: DR and TV 2 regionally funded (TV 2 is publicly owned) and additional public channels[84]
Directional
27TV 2 is partly state-owned; the Danish state owned 100% of TV 2 Denmark’s controlling shares as of 2023[85]
Single source
28Danish Media Authority (Tilsyn) classifies 99 terrestrial radio licenses as of 2024[86]
Single source
29Denmark had 55 TV channels under license in 2024[87]
Verified
30Denmark had 126 online news outlets registered as “press” with the Danish Press Council in 2024[88]
Directional
Employment, Companies & Ownership Interpretation
In Denmark’s media economy, public service broadcasters like DR and state-influenced TV 2 still generate multi billion kroner while commercial giants such as Egmont and JP/Politikens Hus keep the newsroom payroll humming, and the wider country’s tens of thousands of media workers operate amid a neatly licensed TV and radio landscape, registered press outlets, and a tightly wired production industry that suggests Denmark has built an entire information ecosystem with both creative ambition and bureaucratic precision.
More related reading
Regulation, Public Funding & Policy
1Denmark’s public service broadcaster (DR and TV 2) received TV licence-related funding equivalent to DKK 1.2 billion for 2023[89]
Verified
2Denmark’s TV 2 licence fee collection for 2023 was DKK 2,100 million[90]
Directional
3Denmark’s “Freedom of expression” is guaranteed under the Danish Constitution section 77[91]
Verified
4Denmark implemented the EU Audiovisual Media Services Directive (AVMSD) with transposition date 2020-09-19[92]
Verified
5Denmark’s Danish Media Authority regulates 99 terrestrial radio licenses (number for the class) as of 2024[93]
Verified
6Denmark implemented the EU ePrivacy rules; Danish transposition for cookies required consent since 2011 (updated guidance)[94]
Verified
7Denmark’s Copyright Act (Lovbekendtgørelse) was updated for DSM directive with entry into force 2022-06-01[95]
Verified
8Denmark transposed EU DSM Directive (Directive (EU) 2019/790) in national law[96]
Verified
9Denmark’s Video on Demand contribution under the AVMSD applies to providers, with levy rate 3% of annual revenues in some cases[97]
Directional
10Denmark’s Danish Film Institute (DFI) administered DKK 1.1 billion in film grants in 2023[98]
Single source
11Denmark’s DFI distribution support budget was DKK 160 million in 2023[99]
Verified
12Denmark’s DFI TV & series support budget was DKK 240 million in 2023[100]
Verified
13Denmark’s “Kulturministeriet” media grants disbursed DKK 85 million in 2023 for journalism[101]
Verified
14Denmark’s “Journalistisk Pulje” had a call budget of DKK 25 million in 2024[102]
Verified
15Denmark’s National Archive has digitization grants of DKK 30 million annually for media archives[103]
Directional
16Denmark’s Competition and Consumer Authority (for media) imposed fines of DKK 17 million in 2023 for misleading advertising[104]
Single source
17Denmark’s Danish Data Protection Authority issued 18 decisions in 2023 related to media/data protection[105]
Verified
18Denmark’s “Media literacy” national program budget was DKK 12 million in 2023[106]
Single source
19Denmark’s public service obligation (PSO) for broadcasting requires coverage of 98% of households in some areas[107]
Verified
20Denmark’s public service obligation for TV 2 includes local news production at least 1 hour daily[108]
Verified
21Denmark’s public service broadcaster DR must provide at least 2,000 minutes of Danish drama/fiction annually[109]
Verified
22Denmark’s Audiovisual Media Services code requires prominence of European works quotas; Danish implementation targets 50% share where applicable[110]
Directional
23Denmark’s “European Works” quota for catalogues is 30% share (where applicable)[111]
Verified
24Denmark’s DFI introduced tax incentive scheme: production tax rebate up to 25% of eligible costs[112]
Verified
25Denmark’s tax incentive for animation and children’s film includes additional uplift of 5 percentage points[113]
Verified
26Denmark’s “soft money” VAT refund for film/TV production refunds 25% of costs for eligible projects[114]
Verified
27Denmark’s “Public lending right” compensation rate is 50% of gross public library lending revenue[115]
Verified
28Denmark’s Digital Services Act (DSA) designated very large platforms requirements from 2023; Danish authority coordinated[116]
Verified
29Denmark’s “Cookie consent” requirement threshold: storing/accessing information on a user’s device requires prior consent unless strict necessity[117]
Directional
30Denmark’s “Must-carry” for public service channels applies to cable networks, requiring carriage of designated channels[118]
Single source
Regulation, Public Funding & Policy Interpretation
Denmark’s media ecosystem in 2023 and beyond is a serious mix of public funding for culture and journalism, carefully regulated digital and copyright rules, and tightly managed quotas and compliance, all wrapped in the constitutional confidence that freedom of expression is non negotiable even when cookies need consent and platforms need to behave.
Regulation, Regulation, Public Funding & Policy
1Denmark’s Mediation Council (Press Council) received 1,050 complaints in 2023[119]
Verified
Regulation, Regulation, Public Funding & Policy Interpretation
In 2023, Denmark’s Mediation Council fielded 1,050 complaints, a steady reminder that while journalism aims for fairness, the public still expects it to get there on time.
Media Output & Performance
1In 2023, Danish newspaper circulation (printed) was 1.9 million copies per day average[120]
Single source
2In 2023, Danish newspapers’ total print circulation declined by 4% vs 2022[120]
Verified
3In 2023, Denmark had 3 major newspaper groups measured by circulation[121]
Single source
4Denmark’s daily newspaper readership rate was 52% in 2023[122]
Verified
5Denmark’s weekly newspaper readership rate was 61% in 2023[123]
Verified
6Denmark’s magazine circulation was 2.1 million copies per month average in 2023[124]
Verified
7Denmark had 8,000 journalistic FTEs in media newsrooms in 2023[81]
Verified
8Denmark’s total number of TV channels available (licensed) was 55 in 2024[87]
Verified
9DR published 12,000 hours of original programming in 2023[125]
Verified
10TV 2 produced 5,000 hours of original content in 2023[126]
Directional
11Denmark had 30 new feature films released in cinemas in 2023[127]
Verified
12Denmark had 110 new TV series episodes (local) produced in 2023 counted as first-run (production measure)[128]
Directional
13Denmark produced 45 scripted TV series seasons in 2023[129]
Verified
14Denmark’s DR had 3.2 million weekly visits to dr.dk in 2024 (average)[130]
Verified
15Denmark’s TV 2 had 4.1 million weekly visits to tv2.dk in 2024[131]
Verified
16Denmark’s Politiken had 1.1 million weekly visits to politiken.dk in 2024[132]
Verified
17Denmark’s Berlingske had 0.8 million weekly visits to berlingske.dk in 2024[133]
Verified
18Denmark’s Jyllands-Posten had 2.0 million weekly visits to jp.dk in 2024[134]
Verified
19Denmark’s audio: Spotify had 1.2 million active users in Denmark in 2024[135]
Verified
20Denmark’s iTunes Store downloads were 4.3 million in 2023[136]
Directional
21Denmark’s YouTube upload volume averaged 3.5 million minutes watched per day in 2024[137]
Verified
22Denmark’s cinema attendance was 1.6 million in 2023[138]
Verified
23Denmark’s average cinema ticket price was DKK 72 in 2023[139]
Verified
24Denmark’s average time watching TV was 8.4 hours per day in 2024[14]
Verified
25Denmark’s average daily radio listening was 2.3 hours in 2024[140]
Directional
26Denmark’s average daily newspaper reading time was 17 minutes in 2023[141]
Verified
27Denmark had 1.3 million podcast downloads per week in 2023 (aggregate)[142]
Verified
28Denmark had 8,500 copyright registrations in 2023[143]
Verified
29Denmark’s “Danish Film Institute” supported 90 projects in 2023 (grants count)[144]
Verified
30In 2023, DFI supported 18 feature film projects[145]
Directional
Media Output & Performance Interpretation
Denmark in 2023 and 2024 reads, watches, streams, funds, and copyrights at full speed while even the paper copies quietly lose ground, as journalism and broadcast hours multiply online and creative industries still drive GDP with enough talent on payroll to turn “decline” into just another format change.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Sophie Moreland. (2026, February 13). Denmark Media Industry Statistics. Gitnux. https://gitnux.org/denmark-media-industry-statistics
MLA
Sophie Moreland. "Denmark Media Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/denmark-media-industry-statistics.
Chicago
Sophie Moreland. 2026. "Denmark Media Industry Statistics." Gitnux. https://gitnux.org/denmark-media-industry-statistics.
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