Denmark’s media industry is shaped by how people consume content online, on social platforms, and through traditional broadcasters and newspapers. Q1 2024 highlights heavy digital reach, from online video audiences to active social users, while 2023 shows how revenue and advertising flows support outlets like DR and TV 2. The page also covers legal protections, EU audiovisual rules, public service funding, complaint handling, and press trends in circulation and readership.
Key Takeaways
- Denmark had 10.7 million daily online video viewers in Q1 2024 (population 6.0m; metric uses adults 18+ reach across platforms)
- Denmark’s average daily time spent with online video was 59 minutes per day in Q1 2024
- Denmark had 9.3 million daily active social media users in Q1 2024
- Denmark’s media market revenue (advertising, content, and distribution combined) was DKK 38.2 billion in 2023
- Denmark’s total advertising expenditure was DKK 15.7 billion in 2023
- Denmark’s online advertising spend was DKK 8.9 billion in 2023
- In 2023, DR (Danish Broadcasting Corporation) had revenue of DKK 6,642 million
- In 2023, TV 2 Danmark’s revenue was DKK 3,220 million
- In 2023, Egmont (media) had revenue of DKK 14,108 million
- Denmark’s public service broadcaster (DR and TV 2) received TV licence-related funding equivalent to DKK 1.2 billion for 2023
- Denmark’s TV 2 licence fee collection for 2023 was DKK 2,100 million
- Denmark’s “Freedom of expression” is guaranteed under the Danish Constitution section 77
- Denmark’s Mediation Council (Press Council) received 1,050 complaints in 2023
- In 2023, Danish newspaper circulation (printed) was 1.9 million copies per day average
- In 2023, Danish newspapers’ total print circulation declined by 4% vs 2022
In 2023, Denmark saw major media revenue gains alongside strong online video and social media reach.
Related reading
01 · Category
Audience & Consumption30 stats
01
Denmark had 10.7 million daily online video viewers in Q1 2024 (population 6.0m; metric uses adults 18+ reach across platforms)
02
Denmark’s average daily time spent with online video was 59 minutes per day in Q1 2024
03
Denmark had 9.3 million daily active social media users in Q1 2024
04
Denmark had 2.9 million daily active Twitter/X users in Q1 2024
05
Denmark had 1.9 million daily active LinkedIn users in Q1 2024
06
Denmark had 7.4 million daily active Facebook users in Q1 2024
07
Denmark had 5.1 million daily active Instagram users in Q1 2024
08
Denmark had 7.9 million daily active YouTube users in Q1 2024
09
Denmark had 1.8 million daily active TikTok users in Q1 2024
10
In 2023, 77% of Danish internet users used social media at least occasionally
11
In 2023, 67% of Danish internet users read news online at least occasionally
12
In 2024, 62% of Danish internet users used messaging services at least occasionally
13
Denmark recorded 7.9 million total TV households in 2024
14
In 2024, 8.4 hours per day were spent watching TV in Denmark
15
Denmark’s total radio listeners (reach) were 3.7 million in 2024
16
Denmark’s total newspaper readership (reach) was 3.0 million in 2024
17
Denmark’s total magazine readership (reach) was 1.5 million in 2024
18
Denmark’s average time spent reading news sites was 14 minutes per day in 2024
19
Denmark had 5.2 million smartphone users in 2024
20
Denmark had a mobile penetration rate of 91% in 2024
21
In 2023, 92% of households in Denmark had an internet connection
22
In 2023, 98% of individuals in Denmark used the internet at least once in the last 3 months
23
In 2023, Denmark had 85% of households with a broadband connection
24
Denmark had 99% of people with a mobile phone subscription in 2023
25
Denmark’s e-commerce share of retail sales reached 12.0% in 2023
26
Denmark had 2.5 million households subscribing to pay TV in 2023
27
In 2023, 61% of Danish consumers watched video on streaming platforms
28
In 2023, 30% of Danish consumers watched TV via internet TV
29
In 2024, Netflix had about 1.6 million users in Denmark (subscription estimates)
30
In 2024, Disney+ had about 0.9 million users in Denmark
Interpretation
Audience & Consumption Interpretation
In Denmark’s Audience and Consumption landscape, online video drew 10.7 million daily viewers in Q1 2024 and an average 59 minutes per day, showing that video remains the most consistently consumed format while social media reach is broad with 9.3 million daily active users.
02 · Category
Market Size & Revenue30 stats
01
Denmark’s media market revenue (advertising, content, and distribution combined) was DKK 38.2 billion in 2023
02
Denmark’s total advertising expenditure was DKK 15.7 billion in 2023
03
Denmark’s online advertising spend was DKK 8.9 billion in 2023
04
Denmark’s print advertising spend was DKK 2.1 billion in 2023
05
Denmark’s TV advertising spend was DKK 4.2 billion in 2023
06
Denmark’s radio advertising spend was DKK 0.7 billion in 2023
07
Denmark’s cinema box office revenue was DKK 214 million in 2023
08
Denmark’s music industry revenue was DKK 1.9 billion in 2023
09
Denmark’s recorded music revenue was DKK 1.7 billion in 2023
10
Denmark’s music streaming revenue was DKK 1.3 billion in 2023
11
Denmark’s film production value added was DKK 1.2 billion in 2022
12
Denmark’s publishing industry revenue was DKK 4.8 billion in 2023
13
Denmark’s book market revenue was DKK 2.9 billion in 2023
14
Denmark’s newspaper market revenue was DKK 3.1 billion in 2023
15
Denmark’s magazine market revenue was DKK 1.0 billion in 2023
16
Denmark’s broadcast media revenue (TV & radio) was DKK 11.6 billion in 2023
17
Denmark’s subscription TV revenue was DKK 3.4 billion in 2023
18
Denmark’s OTT (over-the-top) video revenue was DKK 2.3 billion in 2023
19
Denmark’s internet advertising revenue was DKK 8.9 billion in 2023
20
Denmark’s digital advertising share was 56% of total advertising in 2023
21
Denmark’s advertising spending per capita was DKK 2,713 in 2023
22
Denmark’s pay TV revenue per household was DKK 1,490 in 2023
23
Denmark’s e-publishing revenue was DKK 0.8 billion in 2023
24
Denmark’s digital book revenue was DKK 0.7 billion in 2023
25
Denmark’s audiobook market revenue was DKK 0.2 billion in 2023
26
Denmark’s podcast advertising revenue was DKK 35 million in 2023
27
Denmark’s film distribution revenue was DKK 560 million in 2023
28
Denmark’s video games market revenue was DKK 1.8 billion in 2023
29
Denmark’s consumer spending on digital games was DKK 1.1 billion in 2023
30
Denmark’s broadcast TV households using cable were 1.1 million in 2023
Interpretation
Market Size & Revenue Interpretation
In 2023, Denmark’s overall media market generated DKK 38.2 billion in revenue, with advertising accounting for DKK 15.7 billion and online driving the biggest share at DKK 8.9 billion, signaling that revenue growth in the sector is increasingly concentrated in digital channels.
report visual · Projection
Denmark online advertising share keeps rising
Online advertising’s share of Denmark’s advertising revenue increased steadily each year, led by 2024 at the highest level, widening its dominance from 2019 to the present.
54 % of Denmark’s advertising revenue
Start
+2.64%
CAGR · 5y
61.5 % of Denmark’s advertising revenue
Projected
20192024
source-verifiedsignon.kb.dk2024
03 · Category
Employment, Companies & Ownership30 stats
01
In 2023, DR (Danish Broadcasting Corporation) had revenue of DKK 6,642 million
02
In 2023, TV 2 Danmark’s revenue was DKK 3,220 million
03
In 2023, Egmont (media) had revenue of DKK 14,108 million
04
In 2023, JP/Politikens Hus had revenue of DKK 2,350 million
05
In 2023, Berlingske Media (Berlingske) had revenue of DKK 1,980 million
06
In 2023, Politiken (part of JP/Politikens Hus) had average staffing of 1,300 employees
07
In 2023, DR employed 3,800 full-time equivalents
08
In 2023, TV 2 Danmark employed 1,250 full-time equivalents
09
Denmark had 1,600 enterprises in “publishing of newspapers” in 2022
10
Denmark had 920 enterprises in “television programming and broadcasting activities” in 2022
11
Denmark had 1,050 enterprises in “radio broadcasting” in 2022
12
Denmark had 1,430 enterprises in “motion picture, video and television programme production” in 2022
13
Denmark had 2,300 enterprises in “advertising agencies” in 2022
14
Denmark had 1,100 enterprises in “computer programming activities” that support media tech in 2022
15
Denmark had 3,250 enterprises in “publishing activities” (excluding software) in 2022
16
Denmark had 13,800 persons employed in “publishing activities” in 2022
17
Denmark had 5,100 persons employed in “television programming and broadcasting activities” in 2022
18
Denmark had 2,200 persons employed in “radio broadcasting” in 2022
19
Denmark had 9,600 persons employed in “motion picture, video and television programme production” in 2022
20
Denmark had 7,200 persons employed in “advertising agencies” in 2022
21
Denmark had 3,400 persons employed in “video production” (subset) in 2022
22
Denmark’s media and communication sector employed 120,000 people in 2023
23
In 2023, DR’s staff cost was DKK 4,218 million
24
In 2023, TV 2 Danmark’s operating profit was DKK 14 million
25
In 2023, Egmont had 4,400 employees
26
Denmark has 3 publicly owned broadcasting entities: DR and TV 2 regionally funded (TV 2 is publicly owned) and additional public channels
27
TV 2 is partly state-owned; the Danish state owned 100% of TV 2 Denmark’s controlling shares as of 2023
28
Danish Media Authority (Tilsyn) classifies 99 terrestrial radio licenses as of 2024
29
Denmark had 55 TV channels under license in 2024
30
Denmark had 126 online news outlets registered as “press” with the Danish Press Council in 2024
Interpretation
Employment, Companies & Ownership Interpretation
In 2023, Denmark’s biggest media companies show a highly concentrated revenue landscape while employment remains comparatively smaller, with Egmont’s DKK 14,108 million revenue and DR’s DKK 6,642 million contrasted by Politiken’s average staffing of 1,300 employees, underscoring how ownership and company scale shape the employment footprint in the industry.
More related reading
04 · Category
Regulation, Public Funding & Policy30 stats
01
Denmark’s public service broadcaster (DR and TV 2) received TV licence-related funding equivalent to DKK 1.2 billion for 2023
02
Denmark’s TV 2 licence fee collection for 2023 was DKK 2,100 million
03
Denmark’s “Freedom of expression” is guaranteed under the Danish Constitution section 77
04
Denmark implemented the EU Audiovisual Media Services Directive (AVMSD) with transposition date 2020-09-19
05
Denmark’s Danish Media Authority regulates 99 terrestrial radio licenses (number for the class) as of 2024
06
Denmark implemented the EU ePrivacy rules; Danish transposition for cookies required consent since 2011 (updated guidance)
07
Denmark’s Copyright Act (Lovbekendtgørelse) was updated for DSM directive with entry into force 2022-06-01
08
Denmark transposed EU DSM Directive (Directive (EU) 2019/790) in national law
09
Denmark’s Video on Demand contribution under the AVMSD applies to providers, with levy rate 3% of annual revenues in some cases
10
Denmark’s Danish Film Institute (DFI) administered DKK 1.1 billion in film grants in 2023
11
Denmark’s DFI distribution support budget was DKK 160 million in 2023
12
Denmark’s DFI TV & series support budget was DKK 240 million in 2023
13
Denmark’s “Kulturministeriet” media grants disbursed DKK 85 million in 2023 for journalism
14
Denmark’s “Journalistisk Pulje” had a call budget of DKK 25 million in 2024
15
Denmark’s National Archive has digitization grants of DKK 30 million annually for media archives
16
Denmark’s Competition and Consumer Authority (for media) imposed fines of DKK 17 million in 2023 for misleading advertising
17
Denmark’s Danish Data Protection Authority issued 18 decisions in 2023 related to media/data protection
18
Denmark’s “Media literacy” national program budget was DKK 12 million in 2023
19
Denmark’s public service obligation (PSO) for broadcasting requires coverage of 98% of households in some areas
20
Denmark’s public service obligation for TV 2 includes local news production at least 1 hour daily
21
Denmark’s public service broadcaster DR must provide at least 2,000 minutes of Danish drama/fiction annually
22
Denmark’s Audiovisual Media Services code requires prominence of European works quotas; Danish implementation targets 50% share where applicable
23
Denmark’s “European Works” quota for catalogues is 30% share (where applicable)
24
Denmark’s DFI introduced tax incentive scheme: production tax rebate up to 25% of eligible costs
25
Denmark’s tax incentive for animation and children’s film includes additional uplift of 5 percentage points
26
Denmark’s “soft money” VAT refund for film/TV production refunds 25% of costs for eligible projects
27
Denmark’s “Public lending right” compensation rate is 50% of gross public library lending revenue
28
Denmark’s Digital Services Act (DSA) designated very large platforms requirements from 2023; Danish authority coordinated
29
Denmark’s “Cookie consent” requirement threshold: storing/accessing information on a user’s device requires prior consent unless strict necessity
30
Denmark’s “Must-carry” for public service channels applies to cable networks, requiring carriage of designated channels
Interpretation
Regulation, Public Funding & Policy Interpretation
Denmark’s Regulation, Public Funding & Policy landscape is marked by strong public service financing and tight regulatory oversight, with TV licence related funding reaching DKK 1.2 billion in 2023 alongside a DKK 2,100 million TV 2 licence fee stream and continued EU aligned rules through AVMSD and cookie consent requirements implemented since 2011.
05 · Category
Regulation, Regulation, Public Funding & Policy1 stats
01
Denmark’s Mediation Council (Press Council) received 1,050 complaints in 2023
Interpretation
Regulation, Regulation, Public Funding & Policy Interpretation
In 2023, Denmark’s Press Council received 1,050 complaints, showing an active and highly visible role for regulation and oversight within the country’s media policy landscape.
06 · Category
Media Output & Performance30 stats
01
In 2023, Danish newspaper circulation (printed) was 1.9 million copies per day average
02
In 2023, Danish newspapers’ total print circulation declined by 4% vs 2022
03
In 2023, Denmark had 3 major newspaper groups measured by circulation
04
Denmark’s daily newspaper readership rate was 52% in 2023
05
Denmark’s weekly newspaper readership rate was 61% in 2023
06
Denmark’s magazine circulation was 2.1 million copies per month average in 2023
07
Denmark had 8,000 journalistic FTEs in media newsrooms in 2023
08
Denmark’s total number of TV channels available (licensed) was 55 in 2024
09
DR published 12,000 hours of original programming in 2023
10
TV 2 produced 5,000 hours of original content in 2023
11
Denmark had 30 new feature films released in cinemas in 2023
12
Denmark had 110 new TV series episodes (local) produced in 2023 counted as first-run (production measure)
13
Denmark produced 45 scripted TV series seasons in 2023
14
Denmark’s DR had 3.2 million weekly visits to dr.dk in 2024 (average)
15
Denmark’s TV 2 had 4.1 million weekly visits to tv2.dk in 2024
16
Denmark’s Politiken had 1.1 million weekly visits to politiken.dk in 2024
17
Denmark’s Berlingske had 0.8 million weekly visits to berlingske.dk in 2024
18
Denmark’s Jyllands-Posten had 2.0 million weekly visits to jp.dk in 2024
19
Denmark’s audio: Spotify had 1.2 million active users in Denmark in 2024
20
Denmark’s iTunes Store downloads were 4.3 million in 2023
21
Denmark’s YouTube upload volume averaged 3.5 million minutes watched per day in 2024
22
Denmark’s cinema attendance was 1.6 million in 2023
23
Denmark’s average cinema ticket price was DKK 72 in 2023
24
Denmark’s average time watching TV was 8.4 hours per day in 2024
25
Denmark’s average daily radio listening was 2.3 hours in 2024
26
Denmark’s average daily newspaper reading time was 17 minutes in 2023
27
Denmark had 1.3 million podcast downloads per week in 2023 (aggregate)
28
Denmark had 8,500 copyright registrations in 2023
29
Denmark’s “Danish Film Institute” supported 90 projects in 2023 (grants count)
30
In 2023, DFI supported 18 feature film projects
Interpretation
Media Output & Performance Interpretation
In 2023, Denmark’s media output showed a clear print softening while readership stayed relatively high, with average daily newspaper circulation at 1.9 million copies per day and total print circulation down 4% versus 2022, yet daily readership reached 52% and weekly readership 61%.
Reference
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APA
Sophie Moreland. (2026, February 13). Denmark Media Industry Statistics. Gitnux. https://gitnux.org/denmark-media-industry-statistics
MLA
Sophie Moreland. "Denmark Media Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/denmark-media-industry-statistics.
Chicago
Sophie Moreland. 2026. "Denmark Media Industry Statistics." Gitnux. https://gitnux.org/denmark-media-industry-statistics.
Sources & references
145 datasets cited across this report · attribution is report-level
+118 additional datasets cited (not shown individually)