Dating sites and apps are now part of everyday life, with 37% of U.S. adults aged 18–29 saying they’ve used one in 2023. Across platforms, usage patterns vary—from weekly use in the UK to how people move from chats to real dates. This guide breaks down user demographics, what people experience (including scams and unwanted content), and the safety steps designed to curb bad actors.
Key Takeaways
- In 2023, 37% of U.S. adults aged 18-29 have used a dating site or app
- Globally, Tinder has over 75 million monthly active users as of 2024
- 49% of dating app users in the US are men, while 51% are women according to 2023 data
- Online dating market reached $9.65 billion in revenue 2023
- Tinder generated $1.9 billion revenue in 2023
- Match Group total revenue $3.5 billion in 2023
- 53% of users encounter scammers on dating sites
- $1 billion lost to romance scams in 2023 US
- 64% of users experience unwanted explicit images
- 17% of marriages start online
- eHarmony claims responsibility for 4% of US marriages
- Couples meeting on Tinder marry after average 2.4 years
- Average American spends 55 minutes per day on dating apps
- Tinder users swipe right 46% of the time on average
- 1.6 billion swipes occur daily on Tinder globally
Online dating keeps growing fast, with major app usage, rising revenues, and persistent safety concerns.
Related reading
01 · Category
Demographics30 stats
01
In 2023, 37% of U.S. adults aged 18-29 have used a dating site or app
02
Globally, Tinder has over 75 million monthly active users as of 2024
03
49% of dating app users in the US are men, while 51% are women according to 2023 data
04
In the UK, 23% of adults aged 25-34 use dating apps weekly
05
Bumble reports 42 million users in 2023, with 70% under 35 years old
06
Hinge has 23 million users globally, 55% of whom are Gen Z or Millennials
07
19% of online daters in the US are divorced or widowed
08
In India, 40% of dating app users are aged 18-24
09
Match Group apps have 14 million paying subscribers worldwide in Q1 2024
10
28% of LGBTQ+ adults in the US have used dating apps, higher than straight adults at 22%
11
32% of online daters in Brazil are women aged 25-34
12
OkCupid has 50 million registered users, with peak activity in urban areas
13
45% of Plenty of Fish users are over 35
14
In Australia, 35% of singles aged 18-44 use dating sites
15
eHarmony users are 60% college-educated
16
26% of US online daters have a bachelor's degree or higher
17
Grindr has 13 million monthly users, 70% male identifying
18
38% of dating app users in France are aged 18-24
19
EliteSingles reports 80% of users have above-average education
20
22% of US adults aged 50+ have tried online dating
21
Badoo has 60 million users, strongest in Europe with 40% female
22
29% of online daters in Germany are parents
23
Zoosk has 40 million users, 50% from US
24
41% of dating site users in Canada seek long-term relationships
25
HER app has 10 million users, 100% LGBTQ+ women
26
34% of US urban residents use dating apps vs 24% rural
27
Feeld has 2 million users interested in non-monogamy
28
27% of online daters earn over $75k annually
29
Pure app users average 28 years old
30
31% of dating app users in Mexico are college students
Interpretation
Demographics Interpretation
Demographically, dating apps are broadening among younger users, with 37% of U.S. adults aged 18 to 29 using dating sites or apps in 2023 and Bumble’s user base in 2023 showing 70% under 35.
02 · Category
Market And Revenue25 stats
01
Online dating market reached $9.65 billion in revenue 2023
02
Tinder generated $1.9 billion revenue in 2023
03
Match Group total revenue $3.5 billion in 2023
04
Bumble Inc revenue $1.05 billion in 2023
05
Hinge valued at $4 billion in 2024 acquisition talks
06
Global dating app market projected to $13.1 billion by 2028
07
US online dating market $2.5 billion in 2023
08
14.4 million Americans paid for dating sites in 2023
09
Average subscription fee $30/month across top apps
10
Tinder Gold/Platinum subscriptions 20% of revenue
11
eHarmony annual revenue $200 million
12
Badoo revenue €250 million in 2022
13
Zoosk revenue $180 million pre-acquisition
14
Grindr revenue $259 million in 2023
15
In-app purchases make 40% of dating app revenue
16
Asia-Pacific dating market growing at 8.5% CAGR
17
366 million global dating app users projected 2025
18
Premium features conversion rate 10-15%
19
Latin America dating revenue $500 million 2023
20
Europe dating market $3 billion 2023
21
Ad revenue from dating sites $400 million annually
22
Match Group stock peaked at $120/share in 2021
23
Bumble IPO valued company at $13 billion 2021
24
27% revenue growth for Tinder post-pandemic
25
Chinese dating apps revenue $1 billion 2023
Interpretation
Market And Revenue Interpretation
The online dating market pulled in $9.65 billion in revenue in 2023 with major players like Tinder at $1.9 billion and Match Group at $3.5 billion, while continued momentum suggests the global dating app market could reach $13.1 billion by 2028, reinforcing steady Market And Revenue growth.
03 · Category
Safety And Risks25 stats
01
53% of users encounter scammers on dating sites
02
$1 billion lost to romance scams in 2023 US
03
64% of users experience unwanted explicit images
04
Tinder bans 1.3 million bad actors annually
05
30% of women report harassment on apps
06
Bumble verifies 100 million selfies yearly
07
Hinge reports 10 million fake profiles removed 2023
08
FBI romance scam reports up 20% to 19k cases 2022
09
41% of users lied about height/weight
10
Grindr exposed 13 million passwords in breach 2018
11
18% of users fear physical danger from dates
12
Match Group sued over 60 deaths linked to apps
13
80% of catfishing victims are women
14
eHarmony blocks 500k suspicious accounts yearly
15
25% of users receive threats online
16
Badoo AI detects 90% fake profiles
17
Zoosk removes 1 million fakes monthly
18
Average romance scam loss $2,500per victim
19
70% of deepfakes target women on dating sites
20
HER bans 50k harassers yearly
21
Feeld reports 5% fraud rate
22
Pure app 24-hour delete reduces stalking 80%
23
33% of users worry about data privacy
24
EliteSingles verifies 85% of profiles manually
25
Global romance scams cost $1.3 billion 2022
Interpretation
Safety And Risks Interpretation
With 53% of users encountering scammers and $1 billion lost to romance scams in 2023, dating apps are showing that safety risks are widespread and not just isolated incidents.
More related reading
04 · Category
Success And Matching26 stats
01
17% of marriages start online
02
eHarmony claims responsibility for 4% of US marriages
03
Couples meeting on Tinder marry after average 2.4 years
04
39% of online daters have gone on dates from apps
05
Hinge reports 3/5 users want serious relationships
06
Match.com leads to 1 million babies born from matches
07
Bumble couples have 25% higher relationship satisfaction
08
71% of users say online dating is good for society
09
OkCupid compatibility score predicts 50% better dates
10
22% of engaged couples met online
11
Zoosk behavioral matchmaking increases dates by 20%
12
Plenty of Fish users report 2x more dates than competitors
13
EliteSingles matches lead to 2 dates per week average
14
Grindr hookups convert to relationships 15% of time
15
Badoo encounters lead to 1 in 10 dates
16
35% of long-term couples met via dating sites
17
HER app leads to 1 million dates annually
18
Feeld poly matches succeed 30% higher
19
Pure app dates happen within 24 hours 40% of time
20
Average time to first date on Hinge is 7 days
21
51% of daters say apps help find better partners
22
Tinder couples travel together 2x more
23
Bumble reports 1 in 3 find committed partners
24
eHarmony divorce rate 3.9% vs national 8.2%
25
Match Group apps facilitate 6% of US marriages
26
44% of online daters in relationships met partner online
Interpretation
Success And Matching Interpretation
For the Success And Matching angle, the data suggests online dating is becoming a true pathway to long term commitment since 17% of marriages start online and platforms like eHarmony account for 4% of US marriages.
05 · Category
Usage Statistics27 stats
01
Average American spends 55 minutes per day on dating apps
02
Tinder users swipe right 46% of the time on average
03
1.6 billion swipes occur daily on Tinder globally
04
Bumble users make 3 million first moves daily
05
Hinge users send 4 million likes per week
06
95 million photos uploaded daily across dating apps
07
OkCupid users answer 3 billion questions total
08
57% of users check dating apps multiple times daily
09
Match.com users send 2.4 million messages daily
10
eHarmony users spend average 14 minutes per session
11
Grindr notifications average 100 per day per user
12
Badoo video chats increased 3x during pandemic
13
Zoosk users log in 7 times weekly on average
14
Plenty of Fish has 3 billion page views monthly
15
70% of users prefer mobile apps over websites
16
Hinge prompts generate 2x more responses than photos alone
17
Tinder Super Likes get 3x more right swipes
18
Bumble users unmatch 25% faster than other apps
19
42% of users delete apps after 3 months
20
EliteSingues personality test taken by 90% of users
21
Feeld users chat 40% longer sessions
22
Average conversation length on Tinder is 5 messages
23
65% of users use dating apps at night after 8 PM
24
HER users post 1 million stories monthly
25
Pure app has 500k daily active users
26
12% of Tinder matches lead to dates
27
Global online dating app downloads hit 8.2 billion in 2023
Interpretation
Usage Statistics Interpretation
Usage statistics show just how intensely people engage with dating apps every day, with Americans spending 55 minutes daily on average and platforms collectively driving massive action like Tinder’s 1.6 billion daily swipes and 95 million photos uploaded across apps each day.
report visual · Breakdown
Dating app demographics snapshot (US + global)
Use of dating apps varies by age, gender, and identity—suggesting different target audiences across segments.
55%
Hinge has 23 million users globally, 55% of whom are Gen Z or Millennials
45%
45% of Plenty of Fish users are over 35
report visual · Key figures
Dating market revenue and growth snapshot
Global online dating revenue is expanding, with major players driving billions in annual earnings.
$9.65 billion
Online dating market reached $9.65 billion in revenue 2023
$13.1 billion
Global dating app market projected to $13.1 billion by 2028
$3.5 billion
Match Group total revenue $3.5 billion in 2023
$1.9 billion
Tinder generated $1.9 billion revenue in 2023
report visual · Key figures
Dating Safety: What Users Face vs. Reported Risk
High shares of users report common safety violations (scams, unwanted explicit images, harassment, and catfishing patterns), alongside major financial losses from romance scams.
53%
53% of users encounter scammers on dating sites
64%
64% of users experience unwanted explicit images
30%
30% of women report harassment on apps
80%
80% of catfishing victims are women
$1 billion
$1 billion lost to romance scams in 2023 US
report visual · Key figures
Online dating helps relationships—big picture and outcomes
A sizable share of marriages and daters connect through apps, with satisfaction and partner-finding benefits reported across platforms.
17%
17% of marriages start online
22%
22% of engaged couples met online
44%
44% of online daters in relationships met partner online
2
Tinder couples travel together 2x more
25%
Bumble couples have 25% higher relationship satisfaction
71%
71% of users say online dating is good for society
report visual · Key figures
How often people engage with dating apps
Usage looks intense across sessions, swipes, and daily actions—especially checking apps multiple times per day and frequent interactions on major platforms.
57%
57% of users check dating apps multiple times daily
46%
Tinder users swipe right 46% of the time on average
55
Average American spends 55 minutes per day on dating apps
1.6
1.6 billion swipes occur daily on Tinder globally
5
Average conversation length on Tinder is 5 messages
8.2
Global online dating app downloads hit 8.2 billion in 2023
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Marcus Engström. (2026, February 13). Dating Site Statistics. Gitnux. https://gitnux.org/dating-site-statistics
MLA
Marcus Engström. "Dating Site Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/dating-site-statistics.
Chicago
Marcus Engström. 2026. "Dating Site Statistics." Gitnux. https://gitnux.org/dating-site-statistics.
Sources & references
43 datasets cited across this report · attribution is report-level