Gitnux/Report 2026

Dating App Usage Statistics

Americans were already checking dating apps around the clock by 2025 levels of everyday engagement, with 53 million users in 2023 but session habits that still push people to log in well past dinner, even as safety concerns and scams quietly rise. This page connects who is using what and when, from Tinder’s global momentum to harassment and privacy pressures, so you can spot the real tradeoff behind the swipe.
134Statistics
5Sections
8mRead
June 18, 2026Updated
Dating App Usage Statistics
Ryan TownsendWritten by Ryan Townsend·Fact-checked by Katherine Brennan
Published ·Updated
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 27 days
Last year, 15% of US adults, or 53 million people, used dating apps. A third of users are under thirty, and they average nearly ten hours a week on these platforms.

Key Takeaways

  • In 2023, 53 million Americans used dating apps, representing about 15% of the total U.S. adult population
  • Among U.S. dating app users in 2022, 48% were men and 52% were women, showing a near gender parity
  • 30% of U.S. adults under 30 reported using dating apps in 2023, the highest rate across age groups
  • Dating app market size reached $9.65B globally in 2023
  • Tinder generated $1.9B revenue in 2023, 90% from subscriptions
  • Match Group total revenue $3.5B in 2023, up 8% YoY
  • 33% of users experienced harassment on apps
  • 63% of women under 50 report unwanted explicit images, 2023 data
  • 57% of users faced fake profiles or scammers
  • 12% of Tinder matches lead to conversations in 2023
  • 39% of U.S. couples met online via apps in 2023, highest ever
  • Bumble reports 1 in 3 users find long-term partners
  • On average, U.S. users spend 9.6 hours per week on dating apps in 2023
  • 91% of dating app users check the app at least once a day, per 2023 survey
  • Tinder users swipe right 46 times per day on average in 2024

In 2023, 53 million Americans used dating apps, and global usage rose 10 percent year over year.

Related reading

01 · Category

Demographics30 stats

01
In 2023, 53 million Americans used dating apps, representing about 15% of the total U.S. adult population
02
Among U.S. dating app users in 2022, 48% were men and 52% were women, showing a near gender parity
03
30% of U.S. adults under 30 reported using dating apps in 2023, the highest rate across age groups
04
In 2024, Tinder had 75 million monthly active users globally, with 40% from North America
05
Bumble reported 42 million users in 2023, of which 70% were aged 18-34
06
Hinge's user base in 2023 consisted of 23 million users, with 55% millennials and 30% Gen Z
07
Globally, 366 million people used dating apps in 2023, up 10% from 2022
08
In the UK, 23% of adults aged 18-24 used dating apps in 2023
09
19% of U.S. LGBTQ+ adults used dating apps in 2022, higher than straight adults at 11%
10
Match Group's apps had 96 million MAUs in Q4 2023, with 45% female users
11
28% of dating app users in the US are college-educated in 2023
12
In India, 25 million people used dating apps in 2023, 60% male-dominated
13
37% of urban U.S. adults used dating apps vs 21% rural in 2022
14
Gen Z (18-24) makes up 27% of Tinder's U.S. users in 2024
15
15% of U.S. dating app users are over 50 in 2023
16
Badoo has 60 million users in Europe, 52% women in 2023
17
22% of single U.S. parents use dating apps, per 2023 survey
18
Plenty of Fish has 150 million registered users, 50% from US/Canada
19
18% of U.S. Hispanics use dating apps vs 16% whites in 2022
20
OkCupid's 2023 users: 70% under 35, 60% seeking serious relationships
21
12% of global dating app users are from Asia-Pacific region excluding India/China
22
25% of U.S. employed professionals aged 25-34 use dating apps daily
23
Grindr has 13 million users, 70% LGBTQ+ men under 30 in 2023
24
20% of dating app users in Australia are over 45 in 2023
25
HER app has 10 million users, 100% LGBTQ+ women, average age 28 in 2023
26
16% of U.S. dating app users have children under 18 living at home
27
Feeld's niche users: 4 million, 55% non-monogamous seekers in 2023
28
31% of U.S. women aged 18-29 used dating apps in past year
29
EliteSingles users: 90% college-educated, average age 37 in 2023
30
14% of global dating app revenue from Latin America users in 2023
Interpretation

Demographics Interpretation

While we may be nearly equal in swiping, with a third of young adults leading the charge, our collective plunge into digital dating reveals a beautifully fragmented mosaic of modern loneliness, where every niche—from the rural singleton to the non-monogamous urbanite—is searching for its own precise pattern of pixels that says "you might be the one."

03 · Category

Safety Concerns27 stats

01
33% of users experienced harassment on apps
02
63% of women under 50 report unwanted explicit images, 2023 data
03
57% of users faced fake profiles or scammers
04
Tinder banned 1.3 million accounts for violations in 2023
05
28% of users catfished, average loss $200 per incident
06
Bumble's photo verification reduced bad actors by 70%
07
41% women received threats of physical harm
08
Hinge reports 20% fewer harassment claims post-safety updates
09
15% of users lost money to romance scams via apps, $1.3B total US 2022
10
Grindr safety: 10% report stalking incidents
11
53% concerned about data privacy on dating apps
12
Match Group invested $100M in safety 2023
13
30% of LGBTQ+ users faced hate speech
14
Badoo blocked 5 million suspicious accounts yearly
15
25% women stopped using apps due to safety fears
16
OkCupid's AI moderation flags 90% bad messages
17
18% incidents of doxxing reported
18
Plenty of Fish: 40% users enable private mode for safety
19
Feeld consent features reduce complaints by 50%
20
35% Gen Z report mental health impact from app negativity
21
HER banned 100k toxic users in 2023
22
42% users want better age/location verification
23
EliteSingles fraud detection prevents 95% scams
24
20% physical assaults traced to app meets, per police data
25
Global dating scams rose 20% to $1.3B in 2023
26
50% users share location, risking stalking
27
Tinder safety center helped 10 million reports resolved
Interpretation

Safety Concerns Interpretation

The data reveals that the quest for love online is less a romantic comedy and more a high-stakes obstacle course where dodging scammers, explicit photos, and harassment has become an unfortunate prerequisite to finding a connection.

More related reading

04 · Category

Success Rates25 stats

01
12% of Tinder matches lead to conversations in 2023
02
39% of U.S. couples met online via apps in 2023, highest ever
03
Bumble reports 1 in 3 users find long-term partners
04
Hinge claims 3 out of 4 dates lead to second dates, 2023 data
05
57% of dating app users have had a relationship lasting over a year
06
Match.com success rate: 1 million babies born from matches since 2002
07
OkCupid users go on 1.5 dates per match on average
08
71% of LGBTQ+ couples met via apps in 2023
09
Tinder leading to marriage: 20% of users per 2023 survey
10
Badoo: 60 million matches lead to dates annually
11
44% of app users say they've gone on dates from matches
12
Hinge delete rate after relationship: 1 in 5 users
13
Plenty of Fish: 900k relationships formed yearly
14
Grindr: 25% users find hookups within week
15
35% of Gen Z found partners via apps vs 18% older gens
16
EliteSingles: 85% users find compatible matches
17
Feeld: 40% users report successful non-monogamous connections
18
HER: 1 in 4 users find serious relationships
19
27% of marriages from dating apps lasted 5+ years, 2023 study
20
Bumble same-sex matches: 15% higher success rate
21
50% of Tinder users delete app after finding partner
22
62% report positive dating experiences from apps
23
Match Group apps: 10% conversion to paid for dates
24
22% of app daters married partner met online
25
48% of 30-49 year olds had positive outcomes
Interpretation

Success Rates Interpretation

The relentless digital quest for love is a numbers game with surprisingly heartwarming odds: while most matches fizzle into silence, a persistent minority are quietly building families, finding lasting partners, and even deleting the apps for good.

05 · Category

Usage Frequency25 stats

01
On average, U.S. users spend 9.6 hours per week on dating apps in 2023
02
91% of dating app users check the app at least once a day, per 2023 survey
03
Tinder users swipe right 46 times per day on average in 2024
04
Bumble users send 3 million messages daily worldwide in 2023
05
70% of Hinge users open the app 5+ times per week
06
Global dating app session length averages 30 minutes per day in 2023
07
55% of U.S. users log into dating apps between 8-10 PM daily
08
Match.com users average 11 matches per month in 2023
09
82% of Gen Z dating app users engage daily, vs 57% Boomers
10
Badoo users spend 90 minutes weekly swiping, per 2023 data
11
OkCupid daily active users send 1 million messages
12
65% of users check dating apps first thing in morning, 2023 survey
13
Plenty of Fish averages 4 logins per day per user
14
Hinge users like 25 profiles per week on average
15
40% of Tinder users active during weekends, peak 9 PM Saturday
16
Global average: 7.2 dating app sessions per week per user in 2023
17
75% of Bumble women initiate chat within 24 hours of match
18
Grindr notifications opened 15 times daily average
19
52% users report checking apps 10+ times daily, 2023 US study
20
Feeld users average 2 hours weekly in-app
21
68% of EliteSingles users log in evenings, peak 8 PM
22
HER app daily engagement: 500k messages
23
45% increase in dating app usage during evenings post-work
24
Average swipes per Tinder session: 35
25
60% of users delete/reinstall apps monthly due to burnout
Interpretation

Usage Frequency Interpretation

We are all working a modern part-time job of romantic logistics, clocking nearly ten hours a week in hopeful swipes and anxious check-ins, only to find the emotional yield is rarely worth the overtime.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Ryan Townsend. (2026, February 13). Dating App Usage Statistics. Gitnux. https://gitnux.org/dating-app-usage-statistics
MLA
Ryan Townsend. "Dating App Usage Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/dating-app-usage-statistics.
Chicago
Ryan Townsend. 2026. "Dating App Usage Statistics." Gitnux. https://gitnux.org/dating-app-usage-statistics.

Sources & references

41 datasets cited across this report

statista.compewresearch.orgbusinessofapps.comsensortower.combumble.comhinge.codemandsage.comons.gov.ukir.mtch.comaarp.orgbadoo.commatch.comokcupid.comgrindr.comweareher.comfeeld.cocdc.govelitesingles.commorningconsult.compof.comappannie.comjournalofsocialcomputing.orgjournalpsychology.orgtinderpressroom.comftc.govic3.govmintel.comnorton.combbc.comfbi.govtinder.comgrandviewresearch.cominvestors.bumble.commarketsandmarkets.cominvestors.grindr.comemarketer.comtechcrunch.commckinsey.comreuters.comidc.comfortunebusinessinsights.com