GITNUXREPORT 2025

Customer Experience In The Pet Food Industry Statistics

Pet owners prioritize transparency, sustainability, and health benefits in pet food choices.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of pet owners research brands online before purchasing pet food

Statistic 2

55% of pet owners prefer brands with a strong social media presence

Statistic 3

67% of pet owners look for brands that align with their values on sustainability and animal welfare

Statistic 4

88% of pet owners prefer brands that have a mobile-friendly website

Statistic 5

67% of consumers read about a brand’s sustainability efforts before making a purchase

Statistic 6

90% of pet owners research a brand’s reputation online before purchasing

Statistic 7

65% of pet owners prefer brands that provide easy-to-understand feeding guides and portioning instructions

Statistic 8

85% of pet owners prefer brands that engage consumers through educational campaigns about pet health

Statistic 9

68% of pet owners look for transparent manufacturing practices on labels

Statistic 10

73% of consumers want labels to clearly state the origin of ingredients

Statistic 11

55% of pet owners say that packaging that is eco-friendly or biodegradable increases brand trust

Statistic 12

62% of consumers want to see more transparency in how pet food is sourced

Statistic 13

77% of pet owners prefer brands that actively communicate about their sustainability efforts

Statistic 14

86% of consumers prefer clear labeling about allergen information

Statistic 15

54% of pet owners research the company’s social responsibility initiatives before buying

Statistic 16

55% of consumers consider the ability to recycle packaging an important factor

Statistic 17

77% of pet owners believe transparency about sourcing and manufacturing builds brand trust

Statistic 18

59% of pet owners want brands to donate a portion of profits to animal shelters

Statistic 19

62% of pet owners look for brands that offer clear information about health claims and scientific backing

Statistic 20

71% of consumers seek out pet food brands that participate in ethical animal treatment certifications

Statistic 21

91% of pet owners trust brands that are transparent about testing and quality control processes

Statistic 22

69% of consumers prefer brands that actively share their sustainability certifications and achievements

Statistic 23

85% of pet owners are more likely to trust a brand that provides comprehensive allergy and intolerance information

Statistic 24

78% of pet parents value brands that demonstrate social responsibility through community initiatives

Statistic 25

64% of consumers want to see ethical and environmentally-friendly manufacturing practices

Statistic 26

59% of pet owners prefer to buy from brands that have a clear mission aligned with animal welfare

Statistic 27

65% of pet owners want brands to disclose the environmental impact of their packaging choices

Statistic 28

88% of consumers believe that understanding ingredient sources increases their trust in a brand

Statistic 29

74% of pet owners prefer brands that clearly communicate their production standards on their website and packaging

Statistic 30

57% of customers prefer brands with a clear ethical stance on animal testing

Statistic 31

80% of consumers report that transparency around manufacturing processes boosts confidence and loyalty

Statistic 32

89% of pet owners want detailed information about the provenance of ingredients for trust and safety reasons

Statistic 33

73% of pet owners are influenced by brands that engage in community service projects supporting animal shelters

Statistic 34

61% of consumers say that brands with transparent sustainability goals are more attractive

Statistic 35

83% of consumers want to see clear information about nutritional balance on packaging

Statistic 36

59% of consumers believe that brands that support sustainable farming practices are more trustworthy

Statistic 37

87% of pet owners seek transparency in ingredient sourcing and processing

Statistic 38

68% of pet owners feel more confident purchasing from brands that disclose their environmental impact data

Statistic 39

77% of pet owners are encouraged to buy from brands that actively highlight animal welfare certifications

Statistic 40

62% of consumers are more likely to try new pet food brands if they see positive sustainability ratings

Statistic 41

61% of consumers prefer brands with documented commitments to carbon neutrality

Statistic 42

90% of pet owners value companies that provide transparency about product testing and safety protocols

Statistic 43

76% of pet owners want to see sustainability achievements and progress reported annually

Statistic 44

64% of consumers prefer brands with third-party verification of ethical standards

Statistic 45

63% of consumers research a brand’s sustainability policies before making a purchase

Statistic 46

69% of consumers prioritize brands that demonstrate commitment to reducing their carbon footprint

Statistic 47

83% of pet owners look for transparent information about the origin of raw ingredients

Statistic 48

73% of pet owners are more likely to buy from brands that actively communicate their sustainability progress

Statistic 49

80% of pet owners purchase pet food from a local store, but 35% bought online in the past year

Statistic 50

90% of consumers say customer service impacts their loyalty to pet food brands

Statistic 51

66% of consumers have increased their pet food purchases due to recommendations from veterinarians

Statistic 52

54% of consumers say convenience (ready-to-serve options) significantly impacts their purchase decisions

Statistic 53

69% of consumers are more loyal to brands that regularly engage in sustainable packaging

Statistic 54

49% of pet owners are more likely to recommend brands with excellent customer service

Statistic 55

78% of pet owners prefer purchasing from brands with a loyalty or rewards program

Statistic 56

84% of pet owners are more loyal to brands that provide detailed feeding guidelines

Statistic 57

58% of consumers are more likely to buy pet food if it includes superfoods

Statistic 58

80% of pet parents are engaged via social media campaigns

Statistic 59

63% of consumers are more likely to purchase if the brand offers educational content about pet nutrition

Statistic 60

72% of pet owners appreciate brands that conduct loyalty surveys and solicit feedback

Statistic 61

65% of pet owners are influenced by peer recommendations on social media about pet food brands

Statistic 62

80% of consumers are more loyal to brands that create community-oriented marketing campaigns

Statistic 63

50% of pet owners would switch brands if their current brand made improvements in nutritional quality

Statistic 64

76% of pet owners are influenced by peer reviews and community opinions shared online

Statistic 65

85% of pet owners consider their pets as part of the family

Statistic 66

72% of pet parents prefer brands that offer detailed nutritional information

Statistic 67

78% of pet owners say their satisfaction with pet food is influenced by packaging design

Statistic 68

70% of pet owners consult online reviews before buying pet food

Statistic 69

48% of pet owners said personalized nutrition advice from brands increases brand loyalty

Statistic 70

64% of consumers are concerned about the sustainability practices of pet food brands

Statistic 71

52% of pet owners switch brands based on new product formulations or ingredients

Statistic 72

58% of consumers are influenced by awards and certifications when choosing pet food

Statistic 73

75% of pet parents prefer brands that support pet welfare initiatives

Statistic 74

45% of pet owners want to see more fiber and superfoods in pet food

Statistic 75

82% of pet owners read the ingredient list before purchasing pet food

Statistic 76

87% of pet owners are concerned about artificial preservatives and additives

Statistic 77

60% of pet owners are influenced by the brand’s eco-friendly initiatives

Statistic 78

90% of pet owners consider health and wellness benefits as key when selecting pet food

Statistic 79

71% of pet owners are influenced by brand storytelling and values

Statistic 80

69% of pet owners are interested in grain-free options

Statistic 81

83% of pet owners look for convenient packaging that eliminates mess

Statistic 82

65% of consumers cite the availability of health benefits as a primary reason for choosing premium pet foods

Statistic 83

70% of pet owners check for allergy-friendly labels

Statistic 84

69% of pet owners say their purchasing decisions are influenced by the availability of grain-free and limited ingredient options

Statistic 85

83% of pet owners want to see clear, easy-to-understand labels with health benefit claims

Statistic 86

74% of pet owners prefer brands with eco-conscious packaging that is biodegradable or compostable

Statistic 87

86% of consumers believe that pets’ health is directly linked to the transparency of ingredients used

Statistic 88

68% of pet owners are interested in customized pet food solutions tailored to their pet’s health needs

Statistic 89

83% of pet owners prefer brands with sustainable sourcing policies for ingredients

Statistic 90

58% of pet owners are influenced by packaging innovations that improve convenience and reduce waste

Statistic 91

75% of pet owners want clear guidelines on feeding amounts and portion control in labels

Statistic 92

80% of pet owners consider health and safety warnings essential on pet food packaging

Statistic 93

72% of pet owners seek out brands with clear benefits for their pet’s specific health issues

Statistic 94

83% of pet owners look for products with clear benefit claims related to longevity, vitality, or health

Statistic 95

69% of pet owners seek out products that support not only pet health but also environmental sustainability

Statistic 96

84% of pet owners recognize the importance of ingredient traceability for safety and quality assurance

Statistic 97

67% of pet owners are more inclined to choose brands that offer eco-friendly packaging options

Statistic 98

79% of pet owners prefer natural and minimally processed ingredients over synthetic additives

Statistic 99

70% of pet owners actively look for allergen-free labels when purchasing pet food

Statistic 100

74% of pet owners consider eco labeling and certifications important when choosing pet food

Statistic 101

80% of pet owners are concerned about the use of artificial preservatives and colors

Statistic 102

69% of pet owners want detailed information about the additive and preservative content on ingredient lists

Statistic 103

73% of pet owners consider community involvement and charity work as factors when choosing brands

Statistic 104

79% of pet owners are more likely to purchase from brands that involve pets in marketing campaigns and storytelling

Statistic 105

84% of pet owners prefer brands that include detailed health benefit claims on packaging

Statistic 106

67% of pet owners want their brands to support environmental conservation projects

Statistic 107

60% of consumers are willing to pay more for organic or natural pet food options

Statistic 108

63% of consumers prefer products with natural preservatives

Statistic 109

76% of consumers actively seek out brands that support pet charities

Statistic 110

50% of pet owners would buy more frequently if subscription and auto-replenishment options were available

Statistic 111

79% of pet owners are willing to try new brands if they receive targeted online advertising

Statistic 112

55% of consumers are more inclined to buy if brands promote eco-conscious production processes

Slide 1 of 112

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

85% of pet owners consider their pets as part of the family
65% of pet owners research brands online before purchasing pet food
72% of pet parents prefer brands that offer detailed nutritional information
60% of consumers are willing to pay more for organic or natural pet food options
78% of pet owners say their satisfaction with pet food is influenced by packaging design
70% of pet owners consult online reviews before buying pet food
55% of pet owners prefer brands with a strong social media presence
48% of pet owners said personalized nutrition advice from brands increases brand loyalty
64% of consumers are concerned about the sustainability practices of pet food brands
80% of pet owners purchase pet food from a local store, but 35% bought online in the past year
52% of pet owners switch brands based on new product formulations or ingredients
90% of consumers say customer service impacts their loyalty to pet food brands
68% of pet owners look for transparent manufacturing practices on labels

Pet owners’ evolving expectations for transparency, sustainability, and personalized nutrition are transforming the pet food industry into a consumer-driven landscape where trust and experience reign supreme.

Brand Research and Preferences

65% of pet owners research brands online before purchasing pet food
55% of pet owners prefer brands with a strong social media presence
67% of pet owners look for brands that align with their values on sustainability and animal welfare
88% of pet owners prefer brands that have a mobile-friendly website
67% of consumers read about a brand’s sustainability efforts before making a purchase
90% of pet owners research a brand’s reputation online before purchasing
65% of pet owners prefer brands that provide easy-to-understand feeding guides and portioning instructions
85% of pet owners prefer brands that engage consumers through educational campaigns about pet health

Brand Research and Preferences Interpretation

In an era where pet owners are increasingly tech-savvy and value-driven, brands must blend transparency, sustainability, and engaging digital content to win their trust—because if your website isn’t mobile-friendly or your social media isn’t active, you might as well be ignored in the squeaky wheel marketplace of pet care.

Brand Transparency and Ethical Support

68% of pet owners look for transparent manufacturing practices on labels
73% of consumers want labels to clearly state the origin of ingredients
55% of pet owners say that packaging that is eco-friendly or biodegradable increases brand trust
62% of consumers want to see more transparency in how pet food is sourced
77% of pet owners prefer brands that actively communicate about their sustainability efforts
86% of consumers prefer clear labeling about allergen information
54% of pet owners research the company’s social responsibility initiatives before buying
55% of consumers consider the ability to recycle packaging an important factor
77% of pet owners believe transparency about sourcing and manufacturing builds brand trust
59% of pet owners want brands to donate a portion of profits to animal shelters
62% of pet owners look for brands that offer clear information about health claims and scientific backing
71% of consumers seek out pet food brands that participate in ethical animal treatment certifications
91% of pet owners trust brands that are transparent about testing and quality control processes
69% of consumers prefer brands that actively share their sustainability certifications and achievements
85% of pet owners are more likely to trust a brand that provides comprehensive allergy and intolerance information
78% of pet parents value brands that demonstrate social responsibility through community initiatives
64% of consumers want to see ethical and environmentally-friendly manufacturing practices
59% of pet owners prefer to buy from brands that have a clear mission aligned with animal welfare
65% of pet owners want brands to disclose the environmental impact of their packaging choices
88% of consumers believe that understanding ingredient sources increases their trust in a brand
74% of pet owners prefer brands that clearly communicate their production standards on their website and packaging
57% of customers prefer brands with a clear ethical stance on animal testing
80% of consumers report that transparency around manufacturing processes boosts confidence and loyalty
89% of pet owners want detailed information about the provenance of ingredients for trust and safety reasons
73% of pet owners are influenced by brands that engage in community service projects supporting animal shelters
61% of consumers say that brands with transparent sustainability goals are more attractive
83% of consumers want to see clear information about nutritional balance on packaging
59% of consumers believe that brands that support sustainable farming practices are more trustworthy
87% of pet owners seek transparency in ingredient sourcing and processing
68% of pet owners feel more confident purchasing from brands that disclose their environmental impact data
77% of pet owners are encouraged to buy from brands that actively highlight animal welfare certifications
62% of consumers are more likely to try new pet food brands if they see positive sustainability ratings
61% of consumers prefer brands with documented commitments to carbon neutrality
90% of pet owners value companies that provide transparency about product testing and safety protocols
76% of pet owners want to see sustainability achievements and progress reported annually
64% of consumers prefer brands with third-party verification of ethical standards
63% of consumers research a brand’s sustainability policies before making a purchase
69% of consumers prioritize brands that demonstrate commitment to reducing their carbon footprint
83% of pet owners look for transparent information about the origin of raw ingredients
73% of pet owners are more likely to buy from brands that actively communicate their sustainability progress

Brand Transparency and Ethical Support Interpretation

In an era where pet owners demand transparency akin to open books, brands that honestly disclose ingredient origins, sustainability efforts, and ethical practices not only earn trust but also secure loyalty in the fiercely competitive pet food market.

Consumer Loyalty and Purchase Behavior

80% of pet owners purchase pet food from a local store, but 35% bought online in the past year
90% of consumers say customer service impacts their loyalty to pet food brands
66% of consumers have increased their pet food purchases due to recommendations from veterinarians
54% of consumers say convenience (ready-to-serve options) significantly impacts their purchase decisions
69% of consumers are more loyal to brands that regularly engage in sustainable packaging
49% of pet owners are more likely to recommend brands with excellent customer service
78% of pet owners prefer purchasing from brands with a loyalty or rewards program
84% of pet owners are more loyal to brands that provide detailed feeding guidelines
58% of consumers are more likely to buy pet food if it includes superfoods
80% of pet parents are engaged via social media campaigns
63% of consumers are more likely to purchase if the brand offers educational content about pet nutrition
72% of pet owners appreciate brands that conduct loyalty surveys and solicit feedback
65% of pet owners are influenced by peer recommendations on social media about pet food brands
80% of consumers are more loyal to brands that create community-oriented marketing campaigns
50% of pet owners would switch brands if their current brand made improvements in nutritional quality
76% of pet owners are influenced by peer reviews and community opinions shared online

Consumer Loyalty and Purchase Behavior Interpretation

In a pet food market where local stores still reign supreme, loyalty hinges not only on veterinarian recommendations and nutritional transparency but also on engaging social content, sustainability efforts, and community-building, proving that pet owners’ trust and preference are as much about service and ethics as they are about convenience and peer influence.

Pet Owner Attitudes and Perceptions

85% of pet owners consider their pets as part of the family
72% of pet parents prefer brands that offer detailed nutritional information
78% of pet owners say their satisfaction with pet food is influenced by packaging design
70% of pet owners consult online reviews before buying pet food
48% of pet owners said personalized nutrition advice from brands increases brand loyalty
64% of consumers are concerned about the sustainability practices of pet food brands
52% of pet owners switch brands based on new product formulations or ingredients
58% of consumers are influenced by awards and certifications when choosing pet food
75% of pet parents prefer brands that support pet welfare initiatives
45% of pet owners want to see more fiber and superfoods in pet food
82% of pet owners read the ingredient list before purchasing pet food
87% of pet owners are concerned about artificial preservatives and additives
60% of pet owners are influenced by the brand’s eco-friendly initiatives
90% of pet owners consider health and wellness benefits as key when selecting pet food
71% of pet owners are influenced by brand storytelling and values
69% of pet owners are interested in grain-free options
83% of pet owners look for convenient packaging that eliminates mess
65% of consumers cite the availability of health benefits as a primary reason for choosing premium pet foods
70% of pet owners check for allergy-friendly labels
69% of pet owners say their purchasing decisions are influenced by the availability of grain-free and limited ingredient options
83% of pet owners want to see clear, easy-to-understand labels with health benefit claims
74% of pet owners prefer brands with eco-conscious packaging that is biodegradable or compostable
86% of consumers believe that pets’ health is directly linked to the transparency of ingredients used
68% of pet owners are interested in customized pet food solutions tailored to their pet’s health needs
83% of pet owners prefer brands with sustainable sourcing policies for ingredients
58% of pet owners are influenced by packaging innovations that improve convenience and reduce waste
75% of pet owners want clear guidelines on feeding amounts and portion control in labels
80% of pet owners consider health and safety warnings essential on pet food packaging
72% of pet owners seek out brands with clear benefits for their pet’s specific health issues
83% of pet owners look for products with clear benefit claims related to longevity, vitality, or health
69% of pet owners seek out products that support not only pet health but also environmental sustainability
84% of pet owners recognize the importance of ingredient traceability for safety and quality assurance
67% of pet owners are more inclined to choose brands that offer eco-friendly packaging options
79% of pet owners prefer natural and minimally processed ingredients over synthetic additives
70% of pet owners actively look for allergen-free labels when purchasing pet food
74% of pet owners consider eco labeling and certifications important when choosing pet food
80% of pet owners are concerned about the use of artificial preservatives and colors
69% of pet owners want detailed information about the additive and preservative content on ingredient lists
73% of pet owners consider community involvement and charity work as factors when choosing brands
79% of pet owners are more likely to purchase from brands that involve pets in marketing campaigns and storytelling
84% of pet owners prefer brands that include detailed health benefit claims on packaging
67% of pet owners want their brands to support environmental conservation projects

Pet Owner Attitudes and Perceptions Interpretation

Pet owners treating their pets as family and demanding transparency, sustainability, and health benefits are reshaping the pet food industry into a conscientious market where detailed labeling, eco-friendly packaging, and aligned values are now as essential as the products themselves.

Willingness to Pay and Satisfaction

60% of consumers are willing to pay more for organic or natural pet food options
63% of consumers prefer products with natural preservatives
76% of consumers actively seek out brands that support pet charities
50% of pet owners would buy more frequently if subscription and auto-replenishment options were available
79% of pet owners are willing to try new brands if they receive targeted online advertising
55% of consumers are more inclined to buy if brands promote eco-conscious production processes

Willingness to Pay and Satisfaction Interpretation

With pet owners increasingly prioritizing natural, ethical, and eco-friendly choices—willing to pay premiums and explore new brands—industry leaders must innovate and personalize to keep paws and wallets happy in a competitive market.