GITNUXREPORT 2025

Customer Experience In The Dairy Industry Statistics

Personalized, transparent, sustainable strategies boost dairy customer loyalty and trust.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

78% of dairy consumers prioritize product quality over price when choosing a brand

Statistic 2

52% of dairy consumers trust brands with transparent sourcing information

Statistic 3

72% of dairy consumers desire more information about nutritional benefits

Statistic 4

66% of consumers prefer dairy products that are locally sourced

Statistic 5

49% of dairy consumers are more likely to buy from brands actively involved in community initiatives

Statistic 6

67% of dairy customers expect brands to be transparent about ingredient sourcing

Statistic 7

31% of dairy consumers use online chat support for customer inquiries

Statistic 8

74% of dairy consumers prefer products with clear expiration dates

Statistic 9

73% of consumers view brand reputation as a key factor in dairy purchasing decisions

Statistic 10

36% of dairy buyers consider product origin or farm info as a major purchase driver

Statistic 11

47% of dairy consumers prefer dairy products with minimal processing

Statistic 12

65% of dairy brands conduct regular customer satisfaction surveys to improve services

Statistic 13

80% of dairy companies are investing in digital marketing strategies to enhance customer engagement

Statistic 14

44% of dairy brands have adopted QR code technology to communicate product origin and freshness

Statistic 15

59% of dairy consumers prioritize easy access to product information, especially regarding allergen content

Statistic 16

40% of dairy consumers have concerns about animal welfare associated with dairy farming

Statistic 17

63% of dairy companies see digital engagement as key to customer retention

Statistic 18

77% of dairy consumers look for traceability in dairy products

Statistic 19

62% of dairy brands target customer education on nutritional benefits via digital channels

Statistic 20

41% of dairy industry customer satisfaction improvements are linked to faster response times in digital channels

Statistic 21

49% of dairy consumers are concerned about food additives and prefer cleaner-label products

Statistic 22

82% of dairy consumers prefer brands that demonstrate social responsibility

Statistic 23

55% of dairy CPG companies report an increase in positive customer feedback after implementing loyalty programs

Statistic 24

Customer satisfaction ratings for dairy brands increased by 15% after implementing digital customer support tools

Statistic 25

45% of dairy consumers prefer eco-friendly packaging

Statistic 26

35% of dairy buyers are influenced by sustainability certifications on packaging

Statistic 27

69% of dairy customers prefer to purchase from brands that support sustainable farming

Statistic 28

37% of dairy customers prefer to buy from brands with environmentally friendly practices

Statistic 29

66% of consumers believe that dairy brands that communicate sustainability attract more loyalty

Statistic 30

54% of dairy brands invest in sustainability certifications to attract eco-conscious consumers

Statistic 31

60% of dairy consumers are more likely to purchase during promotional campaigns if brands emphasize sustainability

Statistic 32

54% of dairy customers report that packaging sustainability influences their loyalty

Statistic 33

65% of dairy consumers actively seek brands that align with their personal values

Statistic 34

43% of dairy firms have seen increased customer retention from improved packaging designs

Statistic 35

53% of dairy consumers are influenced by product packaging aesthetics

Statistic 36

53% of dairy buyers value convenient packaging that is easy to open and resealable

Statistic 37

70% of dairy customers read product reviews before making a purchase decision

Statistic 38

48% of dairy customers experience dissatisfaction due to inconsistent product quality

Statistic 39

46% of dairy customers seek out social proof such as testimonials before purchasing

Statistic 40

44% of dairy customers use online reviews to compare products before purchase

Statistic 41

65% of customers are more likely to purchase from a dairy brand that offers personalized experiences

Statistic 42

60% of dairy buyers are influenced by social media campaigns

Statistic 43

Dairy loyalty programs have increased repeat purchases by 30%

Statistic 44

40% of consumers are willing to pay a premium for organic dairy products

Statistic 45

55% of dairy consumers have switched brands due to poor customer service experiences

Statistic 46

26% of dairy consumers access brands via mobile apps

Statistic 47

54% of dairy brands report increased sales after investing in customer education initiatives

Statistic 48

58% of dairy buyers prioritize organic and non-GMO labels

Statistic 49

42% of dairy companies have implemented AI-driven customer service solutions

Statistic 50

61% of dairy consumers follow brands for updates on social media

Statistic 51

57% of dairy consumers are more likely to buy when they receive personalized discounts

Statistic 52

29% of dairy customers utilize online subscription services for regular deliveries

Statistic 53

51% of dairy consumers consider non-dairy alternatives as competition impacting traditional dairy brands

Statistic 54

68% of dairy shoppers research product details extensively online before purchasing

Statistic 55

49% of customers report that a seamless shopping experience influences their dairy purchasing choice

Statistic 56

83% of dairy consumers use brand websites for more product information

Statistic 57

29% of dairy consumers participate in brand loyalty programs offering rewards or discounts

Statistic 58

38% of dairy brand websites feature interactive content to enhance customer engagement

Statistic 59

64% of dairy consumers are influenced by online influencer marketing

Statistic 60

75% of dairy companies plan to increase digital advertising budgets in the upcoming year

Statistic 61

45% of dairy companies report that personalized marketing campaigns increase consumer engagement

Statistic 62

69% of dairies have introduced new customer engagement strategies through social media platforms

Statistic 63

71% of dairy consumers have abandoned a purchase due to poor online customer service

Statistic 64

76% of dairy shoppers are interested in products that have social accountability labels

Statistic 65

80% of dairy farmers believe that improved customer feedback systems could boost loyalty

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Sources

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Key Highlights

78% of dairy consumers prioritize product quality over price when choosing a brand
65% of customers are more likely to purchase from a dairy brand that offers personalized experiences
52% of dairy consumers trust brands with transparent sourcing information
70% of dairy customers read product reviews before making a purchase decision
45% of dairy consumers prefer eco-friendly packaging
60% of dairy buyers are influenced by social media campaigns
Dairy loyalty programs have increased repeat purchases by 30%
40% of consumers are willing to pay a premium for organic dairy products
Customer satisfaction ratings for dairy brands increased by 15% after implementing digital customer support tools
55% of dairy consumers have switched brands due to poor customer service experiences
72% of dairy consumers desire more information about nutritional benefits
48% of dairy customers experience dissatisfaction due to inconsistent product quality
35% of dairy buyers are influenced by sustainability certifications on packaging

As consumer expectations in the dairy industry soar—driven by a thirst for transparency, sustainability, and personalized experiences—brands that prioritize quality, digital engagement, and ethical sourcing are reaping remarkable loyalty and sales growth, highlighting a transformative shift in how dairy companies connect with their customers.

Consumer Priorities and Trust

78% of dairy consumers prioritize product quality over price when choosing a brand
52% of dairy consumers trust brands with transparent sourcing information
72% of dairy consumers desire more information about nutritional benefits
66% of consumers prefer dairy products that are locally sourced
49% of dairy consumers are more likely to buy from brands actively involved in community initiatives
67% of dairy customers expect brands to be transparent about ingredient sourcing
31% of dairy consumers use online chat support for customer inquiries
74% of dairy consumers prefer products with clear expiration dates
73% of consumers view brand reputation as a key factor in dairy purchasing decisions
36% of dairy buyers consider product origin or farm info as a major purchase driver
47% of dairy consumers prefer dairy products with minimal processing
65% of dairy brands conduct regular customer satisfaction surveys to improve services
80% of dairy companies are investing in digital marketing strategies to enhance customer engagement
44% of dairy brands have adopted QR code technology to communicate product origin and freshness
59% of dairy consumers prioritize easy access to product information, especially regarding allergen content
40% of dairy consumers have concerns about animal welfare associated with dairy farming
63% of dairy companies see digital engagement as key to customer retention
77% of dairy consumers look for traceability in dairy products
62% of dairy brands target customer education on nutritional benefits via digital channels
41% of dairy industry customer satisfaction improvements are linked to faster response times in digital channels
49% of dairy consumers are concerned about food additives and prefer cleaner-label products
82% of dairy consumers prefer brands that demonstrate social responsibility

Consumer Priorities and Trust Interpretation

In an era where 82% of dairy consumers seek socially responsible brands and 77% demand traceability, dairy companies must prioritize transparency, sustainability, and digital engagement to milk loyalty in an increasingly informed and conscious marketplace.

Customer Priorities and Trust

55% of dairy CPG companies report an increase in positive customer feedback after implementing loyalty programs

Customer Priorities and Trust Interpretation

With over half of dairy CPG companies noticing a boost in positive customer feedback post-loyalty program rollout, it's clear that sweetening the deal keeps consumers coming back for more—proof that in dairy, loyalty pays off as smoothly as a well-aged cheddar.

Customer Satisfaction

Customer satisfaction ratings for dairy brands increased by 15% after implementing digital customer support tools

Customer Satisfaction Interpretation

The dairy industry is undoubtedly milking the benefits of digital support, as a 15% bump in customer satisfaction underscores—it's a bright reminder that even in dairy, the cream of customer experience rises to the top with the right digital tools.

Environmental and Sustainability Preferences

45% of dairy consumers prefer eco-friendly packaging
35% of dairy buyers are influenced by sustainability certifications on packaging
69% of dairy customers prefer to purchase from brands that support sustainable farming
37% of dairy customers prefer to buy from brands with environmentally friendly practices
66% of consumers believe that dairy brands that communicate sustainability attract more loyalty
54% of dairy brands invest in sustainability certifications to attract eco-conscious consumers
60% of dairy consumers are more likely to purchase during promotional campaigns if brands emphasize sustainability
54% of dairy customers report that packaging sustainability influences their loyalty
65% of dairy consumers actively seek brands that align with their personal values

Environmental and Sustainability Preferences Interpretation

As dairy consumers increasingly churn for brands touting sustainability—from eco-friendly packaging to ethical farming practices—it’s clear that in the milk market, being green isn’t just a trend but a tastemaker’s recipe for loyalty and growth.

Packaging and Branding Preferences

43% of dairy firms have seen increased customer retention from improved packaging designs
53% of dairy consumers are influenced by product packaging aesthetics
53% of dairy buyers value convenient packaging that is easy to open and resealable

Packaging and Branding Preferences Interpretation

With over half of dairy consumers swayed by attractive, convenient, and easy-to-open packaging, it’s clear that in the dairy industry, good looks and practicality aren’t just skin-deep—they’re the secret to keeping customers coming back for more.

Product Quality and Reviews

70% of dairy customers read product reviews before making a purchase decision
48% of dairy customers experience dissatisfaction due to inconsistent product quality
46% of dairy customers seek out social proof such as testimonials before purchasing
44% of dairy customers use online reviews to compare products before purchase

Product Quality and Reviews Interpretation

With nearly half of dairy consumers relying on reviews and social proof before buying, the industry’s success hinges on consistent quality and a stellar reputation—because in a market where 70% read reviews, staying memorable isn’t just good business; it’s essential for survival.

Purchasing Behavior and Intent

65% of customers are more likely to purchase from a dairy brand that offers personalized experiences
60% of dairy buyers are influenced by social media campaigns
Dairy loyalty programs have increased repeat purchases by 30%
40% of consumers are willing to pay a premium for organic dairy products
55% of dairy consumers have switched brands due to poor customer service experiences
26% of dairy consumers access brands via mobile apps
54% of dairy brands report increased sales after investing in customer education initiatives
58% of dairy buyers prioritize organic and non-GMO labels
42% of dairy companies have implemented AI-driven customer service solutions
61% of dairy consumers follow brands for updates on social media
57% of dairy consumers are more likely to buy when they receive personalized discounts
29% of dairy customers utilize online subscription services for regular deliveries
51% of dairy consumers consider non-dairy alternatives as competition impacting traditional dairy brands
68% of dairy shoppers research product details extensively online before purchasing
49% of customers report that a seamless shopping experience influences their dairy purchasing choice
83% of dairy consumers use brand websites for more product information
29% of dairy consumers participate in brand loyalty programs offering rewards or discounts
38% of dairy brand websites feature interactive content to enhance customer engagement
64% of dairy consumers are influenced by online influencer marketing
75% of dairy companies plan to increase digital advertising budgets in the upcoming year
45% of dairy companies report that personalized marketing campaigns increase consumer engagement
69% of dairies have introduced new customer engagement strategies through social media platforms
71% of dairy consumers have abandoned a purchase due to poor online customer service
76% of dairy shoppers are interested in products that have social accountability labels

Purchasing Behavior and Intent Interpretation

In an era where 83% of dairy consumers turn to brand websites for info and 76% abandon online carts over poor service, dairy brands must pour as much milk into their digital channels as they do into their products—because personalized experiences, transparent labels, and social engagement aren't just toppings but the cream that separates the winners from the herd.

Trust

80% of dairy farmers believe that improved customer feedback systems could boost loyalty

Trust Interpretation

With 80% of dairy farmers recognizing that better customer feedback could churn up greater loyalty, it's clear that even in the farmyard, listening is the new milking—it cultivates trust and butteres the bond with consumers.