GITNUXREPORT 2025

Customer Experience In The Farming Industry Statistics

Farmers prioritize excellent customer experience driven by digital, personalized, and quick service.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

81% of agricultural clients value transparency about supply chain and sourcing

Statistic 2

66% of farmers look for environmentally sustainable practices when choosing suppliers, affecting customer perceptions of service

Statistic 3

85% of farmers prioritize customer experience when choosing suppliers

Statistic 4

72% of customers in the farming industry are more likely to remain loyal if they have a positive experience

Statistic 5

68% of farming companies reported increasing their investment in customer service over the past two years

Statistic 6

61% of farmers are willing to pay more for products with superior customer support

Statistic 7

52% of farmers have stopped purchasing from a supplier due to poor customer service

Statistic 8

65% of agricultural companies believe improving customer experience increases revenue

Statistic 9

69% of farming businesses use CRM systems to enhance customer relationships

Statistic 10

33% of farmers have experienced dissatisfaction due to lack of follow-up from suppliers

Statistic 11

80% of agricultural buyers prefer mobile-friendly websites for product research and ordering

Statistic 12

55% of farmers say that having transparent pricing improves their trust in suppliers

Statistic 13

35% of farming organizations have a dedicated customer experience team

Statistic 14

58% of farmers believe that technology can significantly improve their purchasing experience

Statistic 15

82% of farmers expect consistency in service across all channels

Statistic 16

67% of agricultural companies track customer satisfaction through surveys and feedback

Statistic 17

54% of farmers report that negative customer experiences have influenced their purchasing decisions

Statistic 18

77% of farming businesses believe that improving customer service positively impacts their brand reputation

Statistic 19

43% of farmers value fast delivery times as a critical aspect of customer experience

Statistic 20

60% of farmers have switched suppliers due to poor communication or customer service

Statistic 21

71% of agricultural companies believe that training staff on customer relations is essential

Statistic 22

53% of farmers are more likely to buy from suppliers who offer flexible payment options

Statistic 23

69% of farmers value clear and timely communication about product availability

Statistic 24

40% of farmers feel that digital tools have made customer interactions more efficient

Statistic 25

61% of agricultural suppliers use data analytics to personalize customer experience

Statistic 26

49% of farmers prefer to receive educational content from their suppliers, such as how-to guides and product tips

Statistic 27

54% of farmers have left reviews or provided feedback after a positive service experience

Statistic 28

75% of farming companies see customer experience as a competitive differentiator

Statistic 29

64% of farmers expect a seamless experience when switching between online and offline interactions

Statistic 30

50% of farming businesses use automated systems to manage customer inquiries

Statistic 31

62% of farmers consider 24/7 customer support as a key factor in their loyalty

Statistic 32

47% of farming companies report that improved customer experience leads to increased sales volume

Statistic 33

34% of farmers have used virtual reality tools to explore products or farm equipment

Statistic 34

67% of farmers say that excellent customer service is a key factor in their loyalty to a brand

Statistic 35

59% of farmers report that their overall satisfaction increased after resolving a customer service issue promptly

Statistic 36

44% of agricultural businesses prioritize training staff to improve customer interactions

Statistic 37

53% of farmers are more likely to buy repeatedly from brands that provide easy return and refund policies

Statistic 38

63% of farmers say that engaging through multiple channels (phone, online, in-person) enhances their experience

Statistic 39

76% of agricultural suppliers use customer satisfaction data to improve their offerings

Statistic 40

48% of farmers feel frustrated when digital interfaces are complicated or non-intuitive

Statistic 41

70% of farmers believe that consistent experience across all platforms influences their purchasing decisions

Statistic 42

74% of farming companies say that customer feedback helps them improve their services and products

Statistic 43

63% of agricultural companies believe that investing in customer experience leads to higher customer lifetime value

Statistic 44

42% of farmers want easier access to technical support and service

Statistic 45

48% of farmers prioritize speed of issue resolution as critical to customer satisfaction

Statistic 46

76% of vendors who actively seek customer feedback report improvements in service quality

Statistic 47

82% of farmers find value in supplier responsiveness during critical periods like planting and harvest

Statistic 48

61% of farming companies use customer segmentation to tailor their marketing and service efforts

Statistic 49

47% of farmers value ongoing support and training as part of their customer experience

Statistic 50

69% of farmers would switch to a competitor if their current supplier failed to meet customer service standards

Statistic 51

55% of farming businesses track complaints and resolution times to improve service

Statistic 52

58% of agricultural companies rely on digital surveys to gather customer feedback regularly

Statistic 53

65% of customers would recommend a farming supplier after a positive service experience

Statistic 54

58% of farming businesses report an increase in customer retention after implementing a loyalty program

Statistic 55

37% of farmers participate in loyalty programs that reward repeat purchases

Statistic 56

52% of farmers report that personalized service makes them more loyal to a brand

Statistic 57

74% of farmers have recommended their supplier based on efficient and helpful customer service

Statistic 58

45% of agricultural buyers prefer to engage with vendors through digital channels

Statistic 59

78% of farming clients expect personalized communication from their suppliers

Statistic 60

70% of farmers expect quick responses to their inquiries, with 40% expecting responses within one hour

Statistic 61

48% of small-scale farmers use social media platforms to communicate with suppliers

Statistic 62

49% of farmers prefer interacting with suppliers via live chat or instant messaging

Statistic 63

44% of farming customers prefer email communication for order updates and inquiries

Statistic 64

46% of farmers prefer vendor interactions that include virtual demonstrations or tutorials

Statistic 65

55% of farmers feel that clear communication reduces misunderstandings and errors

Statistic 66

72% of customers in the farming industry prefer receiving offers and updates through SMS or text messages

Statistic 67

50% of farmers are influenced by user-generated content and reviews when choosing suppliers

Statistic 68

69% of farm businesses have increased their communication frequency with customers in recent years

Statistic 69

41% of farmers use online chat support during business hours

Statistic 70

53% of farmers prefer receiving educational webinars and virtual workshops from their suppliers

Statistic 71

59% of farmers have used online portals for order tracking and service requests

Statistic 72

43% of farmers feel that regular updates on market trends and prices enhance their relationship with suppliers

Statistic 73

59% of farmers cite product knowledge and service as key factors influencing their satisfaction

Statistic 74

49% of farmers prefer suppliers that provide detailed product information and specifications

Statistic 75

55% of farmers have utilized digital tools for after-sales support, such as troubleshooting or usage guides

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Key Highlights

85% of farmers prioritize customer experience when choosing suppliers
72% of customers in the farming industry are more likely to remain loyal if they have a positive experience
68% of farming companies reported increasing their investment in customer service over the past two years
59% of farmers cite product knowledge and service as key factors influencing their satisfaction
45% of agricultural buyers prefer to engage with vendors through digital channels
61% of farmers are willing to pay more for products with superior customer support
78% of farming clients expect personalized communication from their suppliers
52% of farmers have stopped purchasing from a supplier due to poor customer service
65% of agricultural companies believe improving customer experience increases revenue
69% of farming businesses use CRM systems to enhance customer relationships
70% of farmers expect quick responses to their inquiries, with 40% expecting responses within one hour
33% of farmers have experienced dissatisfaction due to lack of follow-up from suppliers
80% of agricultural buyers prefer mobile-friendly websites for product research and ordering

In an industry where trust, loyalty, and efficiency are paramount, the farming sector is increasingly recognizing that outstanding customer experience—driven by digital innovation, personalized service, and swift support—is transforming supplier relationships and boosting overall profitability.

Business Practices and Competitive Behavior

81% of agricultural clients value transparency about supply chain and sourcing
66% of farmers look for environmentally sustainable practices when choosing suppliers, affecting customer perceptions of service

Business Practices and Competitive Behavior Interpretation

With 81% valuing transparency and two-thirds prioritizing sustainability, it’s clear that today’s agricultural clients are cultivating loyalty through honesty and eco-friendly practices as much as through crop yields.

Customer Experience and Satisfaction

85% of farmers prioritize customer experience when choosing suppliers
72% of customers in the farming industry are more likely to remain loyal if they have a positive experience
68% of farming companies reported increasing their investment in customer service over the past two years
61% of farmers are willing to pay more for products with superior customer support
52% of farmers have stopped purchasing from a supplier due to poor customer service
65% of agricultural companies believe improving customer experience increases revenue
69% of farming businesses use CRM systems to enhance customer relationships
33% of farmers have experienced dissatisfaction due to lack of follow-up from suppliers
80% of agricultural buyers prefer mobile-friendly websites for product research and ordering
55% of farmers say that having transparent pricing improves their trust in suppliers
35% of farming organizations have a dedicated customer experience team
58% of farmers believe that technology can significantly improve their purchasing experience
82% of farmers expect consistency in service across all channels
67% of agricultural companies track customer satisfaction through surveys and feedback
54% of farmers report that negative customer experiences have influenced their purchasing decisions
77% of farming businesses believe that improving customer service positively impacts their brand reputation
43% of farmers value fast delivery times as a critical aspect of customer experience
60% of farmers have switched suppliers due to poor communication or customer service
71% of agricultural companies believe that training staff on customer relations is essential
53% of farmers are more likely to buy from suppliers who offer flexible payment options
69% of farmers value clear and timely communication about product availability
40% of farmers feel that digital tools have made customer interactions more efficient
61% of agricultural suppliers use data analytics to personalize customer experience
49% of farmers prefer to receive educational content from their suppliers, such as how-to guides and product tips
54% of farmers have left reviews or provided feedback after a positive service experience
75% of farming companies see customer experience as a competitive differentiator
64% of farmers expect a seamless experience when switching between online and offline interactions
50% of farming businesses use automated systems to manage customer inquiries
62% of farmers consider 24/7 customer support as a key factor in their loyalty
47% of farming companies report that improved customer experience leads to increased sales volume
34% of farmers have used virtual reality tools to explore products or farm equipment
67% of farmers say that excellent customer service is a key factor in their loyalty to a brand
59% of farmers report that their overall satisfaction increased after resolving a customer service issue promptly
44% of agricultural businesses prioritize training staff to improve customer interactions
53% of farmers are more likely to buy repeatedly from brands that provide easy return and refund policies
63% of farmers say that engaging through multiple channels (phone, online, in-person) enhances their experience
76% of agricultural suppliers use customer satisfaction data to improve their offerings
48% of farmers feel frustrated when digital interfaces are complicated or non-intuitive
70% of farmers believe that consistent experience across all platforms influences their purchasing decisions
74% of farming companies say that customer feedback helps them improve their services and products
63% of agricultural companies believe that investing in customer experience leads to higher customer lifetime value
42% of farmers want easier access to technical support and service
48% of farmers prioritize speed of issue resolution as critical to customer satisfaction
76% of vendors who actively seek customer feedback report improvements in service quality
82% of farmers find value in supplier responsiveness during critical periods like planting and harvest
61% of farming companies use customer segmentation to tailor their marketing and service efforts
47% of farmers value ongoing support and training as part of their customer experience
69% of farmers would switch to a competitor if their current supplier failed to meet customer service standards
55% of farming businesses track complaints and resolution times to improve service
58% of agricultural companies rely on digital surveys to gather customer feedback regularly

Customer Experience and Satisfaction Interpretation

In the competitive field of farming, where 85% of farmers pick suppliers based on customer experience, it's clear that cultivating loyalty, leveraging technology, and ensuring consistency across channels isn't just good practice—it's the seed for increased revenue and a thriving agricultural brand.

Customer Loyalty and Recommendations

65% of customers would recommend a farming supplier after a positive service experience
58% of farming businesses report an increase in customer retention after implementing a loyalty program
37% of farmers participate in loyalty programs that reward repeat purchases
52% of farmers report that personalized service makes them more loyal to a brand
74% of farmers have recommended their supplier based on efficient and helpful customer service

Customer Loyalty and Recommendations Interpretation

These statistics reveal that in the farming industry, exceptional service seeds loyalty and advocacy—proving that even in agriculture, cultivating relationships is the true crop of success.

Digital Engagement and Communication

45% of agricultural buyers prefer to engage with vendors through digital channels
78% of farming clients expect personalized communication from their suppliers
70% of farmers expect quick responses to their inquiries, with 40% expecting responses within one hour
48% of small-scale farmers use social media platforms to communicate with suppliers
49% of farmers prefer interacting with suppliers via live chat or instant messaging
44% of farming customers prefer email communication for order updates and inquiries
46% of farmers prefer vendor interactions that include virtual demonstrations or tutorials
55% of farmers feel that clear communication reduces misunderstandings and errors
72% of customers in the farming industry prefer receiving offers and updates through SMS or text messages
50% of farmers are influenced by user-generated content and reviews when choosing suppliers
69% of farm businesses have increased their communication frequency with customers in recent years
41% of farmers use online chat support during business hours
53% of farmers prefer receiving educational webinars and virtual workshops from their suppliers
59% of farmers have used online portals for order tracking and service requests
43% of farmers feel that regular updates on market trends and prices enhance their relationship with suppliers

Digital Engagement and Communication Interpretation

In an industry where 78% of farmers crave personalized, real-time communication and nearly half turn to social media or instant messaging, it's clear that embracing digital engagement isn't just a trend but a vital harvest for vendors seeking to grow trust, reduce misunderstandings, and satisfy a connected, content-savvy agricultural clientele.

Product Knowledge and Service Quality

59% of farmers cite product knowledge and service as key factors influencing their satisfaction
49% of farmers prefer suppliers that provide detailed product information and specifications
55% of farmers have utilized digital tools for after-sales support, such as troubleshooting or usage guides

Product Knowledge and Service Quality Interpretation

With over half of farmers valuing expert knowledge and digital support, the farming industry must cultivate not only their crops but also their supplier relationships—proving that in modern agriculture, good information and service are as essential as good soil.