GITNUXREPORT 2026

Creative Statistics

Creative has evolved from sound card pioneer to a global audio technology company.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

Creative won CES Innovation Award for Sound BlasterX AE-5 in 2019.

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Red Dot Design Award received for Pebble Plus speakers in 2021.

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Sound Blaster Katana won Best Soundbar at What Hi-Fi? Awards 2022.

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Creative Zen Air true wireless earbuds awarded iF Design Award 2022.

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SXFI Amp received Tom's Hardware Editor's Choice for DACs in 2020.

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Sound Blaster GC5 named Best Audio Interface by PC Gamer 2023.

Statistic 7

Live! Mic Podcast won Podcasting Gear of the Year at Podcast Awards 2022.

Statistic 8

Creative Outlier Pro earned 5-star review and Best TWS under $100 by SoundGuys 2023.

Statistic 9

Pebble V3 speakers received European Hardware Association Gold Award 2022.

Statistic 10

Sound BlasterX G6 won Best USB DAC Award at Head-Fi Meet 2021.

Statistic 11

Muvo 20 portable speaker got T3 Platinum Award for Best Bluetooth Speaker 2020.

Statistic 12

Creative Stage V2 soundbar awarded Best Budget Soundbar by TechRadar 2023.

Statistic 13

Sound Blaster AE-9 sound card received AnandTech Recommended Award 2019.

Statistic 14

Zen Hybrid earbuds won Best Noise-Cancelling Earbuds at Stuff Awards 2023.

Statistic 15

Sound BlasterX AE-7 won Best Sound Card at Eurogamer Awards 2020.

Statistic 16

Creative Pebblemate2 awarded Best Mini Speaker at Tech Awards Asia 2023.

Statistic 17

SXFI Air C gaming headset received 9.5/10 from Headphone Zone review.

Statistic 18

Sound Blaster Katana V2x got Editor's Choice from PCMag 2023.

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Zen Buds 2 earned Gold in Singapore Good Design Award 2022.

Statistic 20

Live! Cam Analogue Converter praised as Innovation Pick at NAB Show 2023.

Statistic 21

Outlier Blaze headset won Best Wireless Gaming Headset under $100 by IGN 2023.

Statistic 22

Creative Stage Air V2 named Top Portable Soundbar by CNET 2023.

Statistic 23

Sound Blaster Play! 5 received 4.5 stars and Recommended by Wirecutter 2023.

Statistic 24

Muvo 2c speaker got Best Value Portable Speaker at What Hi-Fi? 2023.

Statistic 25

Creative Technology Ltd. was founded on July 1, 1981, by Sim Wong Hoo and Ng Kai Wa in Singapore as a pioneer in multimedia technology.

Statistic 26

The company moved its headquarters from Singapore to Milpitas, California, in 1996 to expand its US market presence.

Statistic 27

Creative Technology Ltd. went public on the Singapore Stock Exchange in 1992, marking a significant milestone in its growth.

Statistic 28

Sim Wong Hoo, co-founder, passed away on January 22, 2021, after serving as Chairman Emeritus.

Statistic 29

Creative established its first overseas office in the United States in 1987.

Statistic 30

The company rebranded its corporate site to corporate.creative.com in 2019 to reflect its global identity.

Statistic 31

Creative Technology Ltd. celebrated its 40th anniversary in 2021 with special product retrospectives.

Statistic 32

In 1993, Creative acquired a majority stake in EAX Corporation to bolster graphics capabilities.

Statistic 33

The firm shifted focus back to audio after the dot-com bubble burst in 2001.

Statistic 34

Creative opened a research center in Shanghai, China, in 2005 for Asian market development.

Statistic 35

Company employed over 1,200 people worldwide as of 2010 across 16 countries.

Statistic 36

Creative delisted from NASDAQ in 2019 to streamline operations on SGX.

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Founded with initial capital of SGD 20,000 from personal savings of founders.

Statistic 38

Creative established ZiiLABS in 2009 as a subsidiary for mobile processors.

Statistic 39

The company survived the 1997 Asian Financial Crisis through cost-cutting measures.

Statistic 40

Creative's first product was the Creative Music System in 1987.

Statistic 41

In 2020, Creative acquired a stake in Xiron for wireless audio tech.

Statistic 42

Company restructured in 2014, selling off non-core Cambridge Silicon Radio assets.

Statistic 43

Creative launched its Sound Blaster line, defining PC audio, in 1989.

Statistic 44

Headquarters relocated back to Singapore in 2003 after US challenges.

Statistic 45

Creative Technology Ltd. pioneered the first PC sound card market with 95% share in 1990.

Statistic 46

Company launched its first graphics card, Graphics Blaster, in 1995.

Statistic 47

Creative acquired 3Dlabs in 2002 for advanced graphics technology.

Statistic 48

ZiiLABS subsidiary was sold to Intel in 2012 for $300 million.

Statistic 49

Creative reported FY2023 revenue of SGD 133.6 million, up 2.8% from previous year.

Statistic 50

Net profit for FY2023 stood at SGD 12.4 million, a 15.2% increase YoY.

Statistic 51

Gross margin improved to 28.4% in FY2023 from 26.1% in FY2022.

Statistic 52

Cash and equivalents totaled SGD 84.2 million as of June 30, 2023.

Statistic 53

R&D expenditure was SGD 18.7 million, representing 14% of revenue in FY2023.

Statistic 54

Dividends paid out SGD 0.015 per share for FY2023.

Statistic 55

Total assets reached SGD 248.9 million at end of FY2023.

Statistic 56

Operating expenses decreased by 5.3% to SGD 28.1 million in FY2023.

Statistic 57

EBITDA for FY2023 was SGD 20.1 million, up from SGD 16.8 million prior year.

Statistic 58

Market capitalization stood at approximately SGD 450 million as of December 2023.

Statistic 59

FY2022 revenue was SGD 129.9 million, impacted by supply chain issues.

Statistic 60

Debt-to-equity ratio was 0.02 as of FY2023, indicating strong balance sheet.

Statistic 61

Creative reported peak revenue of SGD 1.3 billion in FY1997 during PC boom.

Statistic 62

FY2021 revenue dropped 20% to SGD 110 million due to COVID impacts.

Statistic 63

Shareholders' equity was SGD 220.5 million as of June 2023.

Statistic 64

Basic EPS for FY2023 was SGD 0.028, up from 0.024.

Statistic 65

Inventories stood at SGD 45.6 million end FY2023.

Statistic 66

Capital expenditure was SGD 4.2 million primarily on equipment in FY2023.

Statistic 67

Current ratio of 4.8 indicates strong liquidity position FY2023.

Statistic 68

Creative holds 45% market share in PC gaming audio peripherals in Asia-Pacific as of 2023.

Statistic 69

Sound Blaster products accounted for 60% of Creative's total revenue in FY2023.

Statistic 70

Global sales of Creative headsets exceeded 5 million units in 2022.

Statistic 71

PC speaker market penetration by Creative reached 22% in North America Q4 2023.

Statistic 72

Online sales channel contributed 75% of total revenue in FY2023.

Statistic 73

Creative's gaming audio segment grew 25% YoY in EMEA region 2023.

Statistic 74

Over 10 million Creative Labs sound cards sold annually worldwide pre-2000.

Statistic 75

Wireless audio products sales surged 40% in FY2023 to SGD 50 million.

Statistic 76

Creative captured 35% of USB DAC market in Southeast Asia 2023.

Statistic 77

Total headset shipments hit 2.5 million units globally in 2023.

Statistic 78

Soundbar sales volume increased 18% to 800,000 units in FY2023.

Statistic 79

Amazon best-seller rank #1 for PC sound cards held for 120 days in 2023.

Statistic 80

Creative held 28% share in external USB sound card market globally 2022.

Statistic 81

Headset revenue grew to SGD 35 million, 27% of total in FY2023.

Statistic 82

1.2 million PC speakers sold in APAC region during 2023.

Statistic 83

Creative's e-commerce direct sales up 50% to 40% of total revenue FY2023.

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Gaming peripherals captured 15% EU market share for audio in 2023.

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Total units shipped exceeded 8 million audio products in FY2023.

Statistic 86

Soundbar segment sales volume at 1.1 million units globally 2023.

Statistic 87

55% market share in Singapore PC audio market as of 2023.

Statistic 88

Wireless earbuds sales hit 3 million units, up 35% YoY 2023.

Statistic 89

Ranked #3 in global USB DAC shipments with 1.5 million units 2023.

Statistic 90

Sound Blaster sound cards have sold over 400 million units worldwide since 1989.

Statistic 91

Creative launched 15 new Super X-Fi headset models between 2019 and 2023.

Statistic 92

The Sound BlasterX G6 external DAC/AMP supports up to 32-bit/384kHz audio playback.

Statistic 93

Pebble V3 speakers feature Bluetooth 5.0 and USB-C charging with 8W RMS power.

Statistic 94

Zen Air Pro true wireless earbuds offer 6 microphones with AI noise cancellation.

Statistic 95

Sound Blaster Katana V2 soundbar delivers 120W peak power with RGB lighting.

Statistic 96

Creative Outlier Air V3 earbuds provide 40 hours total battery life with ANC.

Statistic 97

SXFI Air gamer headset introduced holographic audio processing in 2021.

Statistic 98

Live! Cam Sync 4K webcam supports 30fps at 4K resolution with stereo mics.

Statistic 99

Sound Blaster GC7 integrates XLR inputs for professional streaming setups.

Statistic 100

Pebblemate Bluetooth speakers have IPX7 waterproof rating and 6H battery.

Statistic 101

Creative Stage Air V2 portable soundbar weighs 1.2kg with 30W output.

Statistic 102

Zen Hybrid earbuds feature dual hybrid drivers for balanced sound.

Statistic 103

Sound Blaster Play! 4 mini sound card enhances laptops with 24-bit/96kHz.

Statistic 104

Muvo Play portable speaker offers 10W power and floats on water.

Statistic 105

Sound Blaster Z SE features 116dB SNR and 24-bit/192kHz support.

Statistic 106

Katana Pro soundbar offers 14 drivers with 330W RMS power output.

Statistic 107

Outlier Free Pro+ earbuds provide 37.5 hours battery with wireless charging.

Statistic 108

Sound Blaster Play! 3 USB DAC delivers 24-bit/96kHz audio enhancement.

Statistic 109

Pebble Pro speakers with 10W RMS and Bluetooth 5.3 multipoint.

Statistic 110

Live! Cam Sync 1080p webcam has 25mm lens for wide-angle video.

Statistic 111

SXFI Gamer DSP app supports 7.1 virtual surround on PC/mobile.

Statistic 112

Zen Air Flux earbuds feature 13mm drivers with low latency gaming mode.

Statistic 113

Sound Blaster GC3 has dual TRRS jacks for multi-stream mixing.

Statistic 114

Muvo Mini speaker offers 5W power and built-in strap for portability.

Statistic 115

Creative Stage 360 features Dolby Atmos and DTS:X support.

Statistic 116

Sound BlasterX AE-1 portable DAC/AMP with Scout Mode for gaming.

1/116

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From pioneering multimedia in a Singaporean shop to boasting a global empire where Sound Blaster sales account for 60% of its revenue, Creative's journey from 1981 to today is a masterclass in resilience, innovation, and audio excellence.

Key Takeaways

Creative Technology Ltd. was founded on July 1, 1981, by Sim Wong Hoo and Ng Kai Wa in Singapore as a pioneer in multimedia technology.
The company moved its headquarters from Singapore to Milpitas, California, in 1996 to expand its US market presence.
Creative Technology Ltd. went public on the Singapore Stock Exchange in 1992, marking a significant milestone in its growth.
Creative reported FY2023 revenue of SGD 133.6 million, up 2.8% from previous year.
Net profit for FY2023 stood at SGD 12.4 million, a 15.2% increase YoY.
Gross margin improved to 28.4% in FY2023 from 26.1% in FY2022.
Sound Blaster sound cards have sold over 400 million units worldwide since 1989.
Creative launched 15 new Super X-Fi headset models between 2019 and 2023.
The Sound BlasterX G6 external DAC/AMP supports up to 32-bit/384kHz audio playback.
Creative holds 45% market share in PC gaming audio peripherals in Asia-Pacific as of 2023.
Sound Blaster products accounted for 60% of Creative's total revenue in FY2023.
Global sales of Creative headsets exceeded 5 million units in 2022.
Creative won CES Innovation Award for Sound BlasterX AE-5 in 2019.
Red Dot Design Award received for Pebble Plus speakers in 2021.
Sound Blaster Katana won Best Soundbar at What Hi-Fi? Awards 2022.

Creative has evolved from sound card pioneer to a global audio technology company.

Awards and Recognition

Creative won CES Innovation Award for Sound BlasterX AE-5 in 2019.
Red Dot Design Award received for Pebble Plus speakers in 2021.
Sound Blaster Katana won Best Soundbar at What Hi-Fi? Awards 2022.
Creative Zen Air true wireless earbuds awarded iF Design Award 2022.
SXFI Amp received Tom's Hardware Editor's Choice for DACs in 2020.
Sound Blaster GC5 named Best Audio Interface by PC Gamer 2023.
Live! Mic Podcast won Podcasting Gear of the Year at Podcast Awards 2022.
Creative Outlier Pro earned 5-star review and Best TWS under $100 by SoundGuys 2023.
Pebble V3 speakers received European Hardware Association Gold Award 2022.
Sound BlasterX G6 won Best USB DAC Award at Head-Fi Meet 2021.
Muvo 20 portable speaker got T3 Platinum Award for Best Bluetooth Speaker 2020.
Creative Stage V2 soundbar awarded Best Budget Soundbar by TechRadar 2023.
Sound Blaster AE-9 sound card received AnandTech Recommended Award 2019.
Zen Hybrid earbuds won Best Noise-Cancelling Earbuds at Stuff Awards 2023.
Sound BlasterX AE-7 won Best Sound Card at Eurogamer Awards 2020.
Creative Pebblemate2 awarded Best Mini Speaker at Tech Awards Asia 2023.
SXFI Air C gaming headset received 9.5/10 from Headphone Zone review.
Sound Blaster Katana V2x got Editor's Choice from PCMag 2023.
Zen Buds 2 earned Gold in Singapore Good Design Award 2022.
Live! Cam Analogue Converter praised as Innovation Pick at NAB Show 2023.
Outlier Blaze headset won Best Wireless Gaming Headset under $100 by IGN 2023.
Creative Stage Air V2 named Top Portable Soundbar by CNET 2023.
Sound Blaster Play! 5 received 4.5 stars and Recommended by Wirecutter 2023.
Muvo 2c speaker got Best Value Portable Speaker at What Hi-Fi? 2023.

Awards and Recognition Interpretation

Creative isn't just resting on the laurels of its legendary sound cards, but is now systematically conquering every corner of the audio world, from your desk to your ears to your living room, racking up awards with the precision of a well-tuned equalizer.

Corporate History

Creative Technology Ltd. was founded on July 1, 1981, by Sim Wong Hoo and Ng Kai Wa in Singapore as a pioneer in multimedia technology.
The company moved its headquarters from Singapore to Milpitas, California, in 1996 to expand its US market presence.
Creative Technology Ltd. went public on the Singapore Stock Exchange in 1992, marking a significant milestone in its growth.
Sim Wong Hoo, co-founder, passed away on January 22, 2021, after serving as Chairman Emeritus.
Creative established its first overseas office in the United States in 1987.
The company rebranded its corporate site to corporate.creative.com in 2019 to reflect its global identity.
Creative Technology Ltd. celebrated its 40th anniversary in 2021 with special product retrospectives.
In 1993, Creative acquired a majority stake in EAX Corporation to bolster graphics capabilities.
The firm shifted focus back to audio after the dot-com bubble burst in 2001.
Creative opened a research center in Shanghai, China, in 2005 for Asian market development.
Company employed over 1,200 people worldwide as of 2010 across 16 countries.
Creative delisted from NASDAQ in 2019 to streamline operations on SGX.
Founded with initial capital of SGD 20,000 from personal savings of founders.
Creative established ZiiLABS in 2009 as a subsidiary for mobile processors.
The company survived the 1997 Asian Financial Crisis through cost-cutting measures.
Creative's first product was the Creative Music System in 1987.
In 2020, Creative acquired a stake in Xiron for wireless audio tech.
Company restructured in 2014, selling off non-core Cambridge Silicon Radio assets.
Creative launched its Sound Blaster line, defining PC audio, in 1989.
Headquarters relocated back to Singapore in 2003 after US challenges.
Creative Technology Ltd. pioneered the first PC sound card market with 95% share in 1990.
Company launched its first graphics card, Graphics Blaster, in 1995.
Creative acquired 3Dlabs in 2002 for advanced graphics technology.
ZiiLABS subsidiary was sold to Intel in 2012 for $300 million.

Corporate History Interpretation

From a pioneering 1981 Singapore garage startup to a global audio and graphics innovator, Creative’s 40-year journey has been a masterclass in resilient adaptation, proving that listening to the market—and sometimes just making it sound incredible—is the key to longevity.

Financial Performance

Creative reported FY2023 revenue of SGD 133.6 million, up 2.8% from previous year.
Net profit for FY2023 stood at SGD 12.4 million, a 15.2% increase YoY.
Gross margin improved to 28.4% in FY2023 from 26.1% in FY2022.
Cash and equivalents totaled SGD 84.2 million as of June 30, 2023.
R&D expenditure was SGD 18.7 million, representing 14% of revenue in FY2023.
Dividends paid out SGD 0.015 per share for FY2023.
Total assets reached SGD 248.9 million at end of FY2023.
Operating expenses decreased by 5.3% to SGD 28.1 million in FY2023.
EBITDA for FY2023 was SGD 20.1 million, up from SGD 16.8 million prior year.
Market capitalization stood at approximately SGD 450 million as of December 2023.
FY2022 revenue was SGD 129.9 million, impacted by supply chain issues.
Debt-to-equity ratio was 0.02 as of FY2023, indicating strong balance sheet.
Creative reported peak revenue of SGD 1.3 billion in FY1997 during PC boom.
FY2021 revenue dropped 20% to SGD 110 million due to COVID impacts.
Shareholders' equity was SGD 220.5 million as of June 2023.
Basic EPS for FY2023 was SGD 0.028, up from 0.024.
Inventories stood at SGD 45.6 million end FY2023.
Capital expenditure was SGD 4.2 million primarily on equipment in FY2023.
Current ratio of 4.8 indicates strong liquidity position FY2023.

Financial Performance Interpretation

Creative has wisely trimmed the fat, with profits climbing faster than revenue and a fortress-like balance sheet, proving that sometimes less (operating expense) is indeed more (net profit and cash).

Market Share and Sales

Creative holds 45% market share in PC gaming audio peripherals in Asia-Pacific as of 2023.
Sound Blaster products accounted for 60% of Creative's total revenue in FY2023.
Global sales of Creative headsets exceeded 5 million units in 2022.
PC speaker market penetration by Creative reached 22% in North America Q4 2023.
Online sales channel contributed 75% of total revenue in FY2023.
Creative's gaming audio segment grew 25% YoY in EMEA region 2023.
Over 10 million Creative Labs sound cards sold annually worldwide pre-2000.
Wireless audio products sales surged 40% in FY2023 to SGD 50 million.
Creative captured 35% of USB DAC market in Southeast Asia 2023.
Total headset shipments hit 2.5 million units globally in 2023.
Soundbar sales volume increased 18% to 800,000 units in FY2023.
Amazon best-seller rank #1 for PC sound cards held for 120 days in 2023.
Creative held 28% share in external USB sound card market globally 2022.
Headset revenue grew to SGD 35 million, 27% of total in FY2023.
1.2 million PC speakers sold in APAC region during 2023.
Creative's e-commerce direct sales up 50% to 40% of total revenue FY2023.
Gaming peripherals captured 15% EU market share for audio in 2023.
Total units shipped exceeded 8 million audio products in FY2023.
Soundbar segment sales volume at 1.1 million units globally 2023.
55% market share in Singapore PC audio market as of 2023.
Wireless earbuds sales hit 3 million units, up 35% YoY 2023.
Ranked #3 in global USB DAC shipments with 1.5 million units 2023.

Market Share and Sales Interpretation

While the ghost of their ubiquitous sound card still haunts from the pre-2000 era, Creative today is a thoroughly modern audio beast, deftly pivoting to dominate Asian PC gaming peripherals and wireless earbuds, cleverly using their iconic Sound Blaster brand to drive over half their revenue, all while masterfully riding the e-commerce wave to ship over eight million products globally.

Product Development

Sound Blaster sound cards have sold over 400 million units worldwide since 1989.
Creative launched 15 new Super X-Fi headset models between 2019 and 2023.
The Sound BlasterX G6 external DAC/AMP supports up to 32-bit/384kHz audio playback.
Pebble V3 speakers feature Bluetooth 5.0 and USB-C charging with 8W RMS power.
Zen Air Pro true wireless earbuds offer 6 microphones with AI noise cancellation.
Sound Blaster Katana V2 soundbar delivers 120W peak power with RGB lighting.
Creative Outlier Air V3 earbuds provide 40 hours total battery life with ANC.
SXFI Air gamer headset introduced holographic audio processing in 2021.
Live! Cam Sync 4K webcam supports 30fps at 4K resolution with stereo mics.
Sound Blaster GC7 integrates XLR inputs for professional streaming setups.
Pebblemate Bluetooth speakers have IPX7 waterproof rating and 6H battery.
Creative Stage Air V2 portable soundbar weighs 1.2kg with 30W output.
Zen Hybrid earbuds feature dual hybrid drivers for balanced sound.
Sound Blaster Play! 4 mini sound card enhances laptops with 24-bit/96kHz.
Muvo Play portable speaker offers 10W power and floats on water.
Sound Blaster Z SE features 116dB SNR and 24-bit/192kHz support.
Katana Pro soundbar offers 14 drivers with 330W RMS power output.
Outlier Free Pro+ earbuds provide 37.5 hours battery with wireless charging.
Sound Blaster Play! 3 USB DAC delivers 24-bit/96kHz audio enhancement.
Pebble Pro speakers with 10W RMS and Bluetooth 5.3 multipoint.
Live! Cam Sync 1080p webcam has 25mm lens for wide-angle video.
SXFI Gamer DSP app supports 7.1 virtual surround on PC/mobile.
Zen Air Flux earbuds feature 13mm drivers with low latency gaming mode.
Sound Blaster GC3 has dual TRRS jacks for multi-stream mixing.
Muvo Mini speaker offers 5W power and built-in strap for portability.
Creative Stage 360 features Dolby Atmos and DTS:X support.
Sound BlasterX AE-1 portable DAC/AMP with Scout Mode for gaming.

Product Development Interpretation

While celebrating their ubiquitous 400 million Sound Blaster sales since the dawn of PC audio, Creative has since masterfully expanded its empire far beyond the sound card, meticulously engineering a full-spectrum arsenal of high-fidelity, waterproof, holographic, and RGB-lit gear to ensure that every decibel of your digital life—from a competitive headshot to a poolside playlist—is impeccably crafted and powerfully delivered.