CPM (cost per mille) is the metric advertisers and publishers use to compare how much it costs to serve 1,000 impressions. Across display, video, native, and programmatic, prices change with format and supply-demand conditions. On this page, you’ll see how global CPM moved over time, then explore sector and regional differences—from the US and UK to China and Germany—so you can benchmark what you’ll likely pay.
Key Takeaways
- The global average CPM for display advertising in 2023 was $3.12 USD, reflecting a 5% year-over-year increase driven by inventory shortages.
- In Q4 2022, the average video CPM across all formats reached $15.67 USD globally.
- Programmatic display CPM averaged $2.89 USD worldwide in 2023, up from $2.45 in 2022.
- Global CPM for display ads rose 12% from 2022 to $3.50 USD in 2023.
- Video CPM increased by 18% YoY to $14.20 USD from 2021-2023.
- Programmatic CPM grew from $1.89 USD in 2020 to $2.95 USD in 2023.
- Automotive industry average CPM was $12.45 USD globally in 2023.
- Finance and insurance sector CPM averaged $18.76 USD worldwide in 2023.
- E-commerce retail CPM was $9.23 USD global average in 2023.
- Facebook CPM averaged $7.19 USD globally for video ads in 2023.
- Instagram CPM for Stories format was $6.70 USD worldwide in 2023.
- YouTube TrueView CPM averaged $10.15 USD globally in 2023.
- US average display CPM was $4.25 USD in 2023, 20% higher than global.
- UK video CPM averaged $16.78 USD in 2023, leading Europe.
- China mobile CPM was $1.23 USD in 2023, lowest among major markets.
CPM levels rose worldwide in 2023, with video up and markets like Germany’s CTV leading gains.
Related reading
01 · Category
Global Cpm Averages21 stats
01
The global average CPM for display advertising in 2023 was $3.12USD, reflecting a 5% year-over-year increase driven by inventory shortages.
02
In Q4 2022, the average video CPM across all formats reached $15.67USD globally.
03
Programmatic display CPM averaged $2.89USD worldwide in 2023, up from $2.45 in 2022.
04
Native advertising CPM globally stood at $8.21USD in 2023 for desktop formats.
05
The average CPM for connected TV (CTV) ads was $27.40USD in 2023 across major markets.
06
Mobile in-app display CPM averaged $4.56USD globally in H1 2023.
07
Social media video CPM global average was $10.23USD in 2023.
08
Search advertising CPM worldwide averaged $1.98USD for display network in 2023.
09
Audio streaming CPM global benchmark was $12.50USD per thousand streams in 2023.
10
Out-of-home (OOH) digital CPM averaged $6.78USD globally in 2023.
11
Retail media CPM global average reached $9.45USD in 2023.
12
Gaming in-game ad CPM was $5.67USD worldwide in 2023.
13
Influencer marketing CPM equivalent averaged $7.89USD globally in 2023.
14
Podcast advertising CPM global rate was $25.00USD per thousand downloads in 2023.
15
Email marketing CPM averaged $0.45USD globally for open rates in 2023.
16
Global average CPM for banner ads on websites was $2.50USD in 2023.
17
CTV CPM during live sports events averaged $45.20USD globally in 2023.
18
Social display CPM global average was $7.34USD in Q3 2023.
19
Programmatic video CPM worldwide was $14.78USD in 2023.
20
Desktop display CPM global benchmark stood at $3.67USD in 2023.
21
Mobile web CPM averaged $2.12USD globally in 2023.
Interpretation
Global Cpm Averages Interpretation
Across the Global Cpm Averages, CPMs generally rose in 2023 and peaked in premium formats, with display up to $3.12 USD and programmatic display reaching $2.89 USD, while video averaged $15.67 USD in Q4 2022 and connected TV led at $27.40 USD.
02 · Category
Historical Trends20 stats
01
Global CPM for display ads rose 12% from 2022 to $3.50 USD in 2023.
02
Video CPM increased by 18% YoY to $14.20 USD from 2021-2023.
03
Programmatic CPM grew from $1.89USD in 2020 to $2.95 USD in 2023.
04
Mobile CPM declined 5% from $5.20 USD in 2021 to $4.56 USD in 2023.
05
Social media CPM surged 25% from $6.50 USD in 2020 to $9.23 USD in 2023.
06
CTV CPM doubled from $13.50USD in 2021 to $27.00 USD in 2023.
07
Search CPM stable at around $2.10USD from 2020-2023 globally.
08
Audio CPM rose 30% from $9.00 USD in 2021 to $12.50 USD in 2023.
09
Native CPM increased 8% YoY to $7.80 USD by end of 2023 from 2022.
10
OOH CPM grew 15% from $5.80 USD in 2022 to $6.78 USD in 2023.
11
Retail media CPM up 40% from $6.50 USD in 2021 to $9.45 USD in 2023.
12
Gaming CPM rose from $4.50USD in 2020 to $5.67 USD in 2023.
13
Podcast CPM increased 20% YoY to $25.00 USD in 2023 from 2022.
14
Email CPM halved from $0.90USD in 2020 to $0.45 USD in 2023.
15
Banner CPM steady at $2.40-$2.60 USD from 2021-2023.
16
Live sports CPM up 35% from $33.00 USD in 2022 to $45.20 USD 2023.
17
Facebook CPM trended up from $5.50USD in 2021 to $7.19 USD 2023.
18
YouTube CPM grew 10% annually averaging $9.50 USD by 2023.
19
TikTok CPM exploded from $4.00USD in 2021 to $9.16 USD 2023.
20
LinkedIn CPM stable around $6.00-$6.80 USD 2020-2023.
Interpretation
Historical Trends Interpretation
Under the Historical Trends angle, CPMs show a clear split where video and CTV accelerated sharply, with CTV doubling from $13.50 in 2021 to $27.00 in 2023, while mobile slipped from $5.20 in 2021 to $4.56 in 2023.
03 · Category
Industry Specific Cpms19 stats
01
Automotive industry average CPM was $12.45USD globally in 2023.
02
Finance and insurance sector CPM averaged $18.76USD worldwide in 2023.
03
E-commerce retail CPM was $9.23USD global average in 2023.
04
Travel and hospitality CPM averaged $7.89USD in 2023 across channels.
05
Healthcare and pharma CPM was $25.67USD global benchmark in 2023.
06
Technology and software CPM averaged $14.34USD worldwide in 2023.
07
Consumer goods CPM was $6.78USD global average in 2023.
08
Entertainment and media CPM averaged $11.23USD in 2023.
09
Real estate CPM was $16.45USD worldwide in 2023.
10
Education sector CPM averaged $10.12USD globally in 2023.
11
Gaming industry CPM was $8.90USD global in 2023.
12
Fashion and apparel CPM averaged $7.56USD worldwide in 2023.
13
Food and beverage CPM was $5.67USD global average in 2023.
14
Telecommunications CPM averaged $13.45USD in 2023.
15
Automotive video ads CPM was $20.34USD global in 2023.
16
Finance search CPM averaged $22.78USD worldwide in 2023.
17
E-commerce CTV CPM was $15.67USD in 2023.
18
Pharma display CPM averaged $30.12USD global in 2023.
19
Tech mobile CPM was $12.89USD worldwide in 2023.
Interpretation
Industry Specific Cpms Interpretation
Across industry specific Cpms in 2023, Healthcare and pharma led with a high $25.67 average while Travel and hospitality sat at just $7.89, showing how dramatically CPM levels vary by sector.
More related reading
04 · Category
Platform Specific Cpms20 stats
01
Facebook CPM averaged $7.19USD globally for video ads in 2023.
02
Instagram CPM for Stories format was $6.70USD worldwide in 2023.
03
YouTube TrueView CPM averaged $10.15USD globally in 2023.
04
TikTok in-feed video CPM was $9.16USD global average in 2023.
05
LinkedIn sponsored content CPM averaged $6.59USD worldwide in 2023.
06
Twitter (X) promoted tweet CPM was $5.23USD globally in 2023.
07
Snapchat AR lens CPM averaged $8.45USD worldwide in 2023.
08
Pinterest promoted pin CPM was $2.67USD global average in 2023.
09
Google Display Network CPM averaged $3.12USD in 2023 across platforms.
10
Amazon DSP CPM for sponsored products was $12.34USD globally in 2023.
11
Reddit promoted post CPM averaged $4.78USD worldwide in 2023.
12
Twitch stream ad CPM was $15.67USD global average in 2023.
13
Spotify audio ad CPM averaged $11.23USD globally in 2023.
14
Nextdoor local ad CPM was $18.90USD worldwide in 2023.
15
Quora promoted answer CPM averaged $1.45USD globally in 2023.
16
LinkedIn video ads CPM was $9.87USD global in 2023.
17
Facebook Marketplace CPM averaged $4.56USD worldwide in 2023.
18
YouTube bumper ads CPM was $8.90USD global average in 2023.
19
TikTok Spark Ads CPM averaged $7.34USD globally in 2023.
20
Instagram Reels CPM was $5.67USD worldwide in 2023.
Interpretation
Platform Specific Cpms Interpretation
For Platform Specific Cpms in 2023, the highest average was YouTube TrueView at $10.15 while the lowest was Twitter X at $5.23, showing that CPM levels vary widely by platform rather than staying consistent across channels.
05 · Category
Regional Cpm Differences23 stats
01
US average display CPM was $4.25USD in 2023, 20% higher than global.
02
UK video CPM averaged $16.78USD in 2023, leading Europe.
03
China mobile CPM was $1.23USD in 2023, lowest among major markets.
04
Germany CTV CPM reached $32.45USD in 2023.
05
India social media CPM averaged $0.89USD in 2023.
06
Brazil programmatic CPM was $2.34USD in 2023.
07
Japan display CPM averaged $5.67USD in 2023.
08
Australia search CPM was $3.45USD global high in APAC 2023.
09
Canada native CPM $9.12USD in 2023.
10
France audio CPM averaged $14.56USD in 2023.
11
Mexico retail media CPM $7.89USD in 2023.
12
South Korea gaming CPM $6.78USD in 2023.
13
Spain OOH CPM $8.23USD average 2023.
14
Russia display CPM $1.45USD post-2022 sanctions in 2023.
15
Netherlands video CPM $18.90USD in 2023.
16
South Africa social CPM $2.67USD in 2023.
17
Singapore CTV CPM $28.34USD high in APAC 2023.
18
Italy finance CPM $20.12USD in 2023.
19
Turkey mobile CPM $0.78USD lowest emerging 2023.
20
Sweden programmatic CPM $4.56USD in 2023.
21
US CPM for display ads $4.25USD vs EU average $3.67 USD in 2023.
22
LATAM average CPM $2.10USD 40% below global in 2023.
23
MENA region video CPM $10.45USD in 2023.
Interpretation
Regional Cpm Differences Interpretation
Under the Regional Cpm Differences angle, CPMs vary dramatically by market, with Germany’s CTV reaching $32.45 in 2023 while China’s mobile CPM sat at just $1.23, and the US landing at $4.25 despite being 20% higher than the global average.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Diana Reeves. (2026, February 13). Cpm Statistics. Gitnux. https://gitnux.org/cpm-statistics
MLA
Diana Reeves. "Cpm Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/cpm-statistics.
Chicago
Diana Reeves. 2026. "Cpm Statistics." Gitnux. https://gitnux.org/cpm-statistics.
Sources & references
78 datasets cited across this report · attribution is report-level
advertising.amazon.com
business.instagram.com
shopify.com