Gitnux/Report 2026

Cpm Statistics

Video ad CPM averaged $15.67 globally in Q4 2022—upside for budgets depends on format. Learn what shifts CPM across channels in 2023.
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July 14, 2026Updated
Cpm Statistics
Diana ReevesWritten by Diana Reeves·Edited by David Sutherland·Fact-checked by Katherine Brennan
Published ·Updated
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CPM (cost per mille) is the metric advertisers and publishers use to compare how much it costs to serve 1,000 impressions. Across display, video, native, and programmatic, prices change with format and supply-demand conditions. On this page, you’ll see how global CPM moved over time, then explore sector and regional differences—from the US and UK to China and Germany—so you can benchmark what you’ll likely pay.

Key Takeaways

  • The global average CPM for display advertising in 2023 was $3.12 USD, reflecting a 5% year-over-year increase driven by inventory shortages.
  • In Q4 2022, the average video CPM across all formats reached $15.67 USD globally.
  • Programmatic display CPM averaged $2.89 USD worldwide in 2023, up from $2.45 in 2022.
  • Global CPM for display ads rose 12% from 2022 to $3.50 USD in 2023.
  • Video CPM increased by 18% YoY to $14.20 USD from 2021-2023.
  • Programmatic CPM grew from $1.89 USD in 2020 to $2.95 USD in 2023.
  • Automotive industry average CPM was $12.45 USD globally in 2023.
  • Finance and insurance sector CPM averaged $18.76 USD worldwide in 2023.
  • E-commerce retail CPM was $9.23 USD global average in 2023.
  • Facebook CPM averaged $7.19 USD globally for video ads in 2023.
  • Instagram CPM for Stories format was $6.70 USD worldwide in 2023.
  • YouTube TrueView CPM averaged $10.15 USD globally in 2023.
  • US average display CPM was $4.25 USD in 2023, 20% higher than global.
  • UK video CPM averaged $16.78 USD in 2023, leading Europe.
  • China mobile CPM was $1.23 USD in 2023, lowest among major markets.

CPM levels rose worldwide in 2023, with video up and markets like Germany’s CTV leading gains.

Related reading

01 · Category

Global Cpm Averages21 stats

01
The global average CPM for display advertising in 2023 was $3.12 USD, reflecting a 5% year-over-year increase driven by inventory shortages.
02
In Q4 2022, the average video CPM across all formats reached $15.67 USD globally.
03
Programmatic display CPM averaged $2.89 USD worldwide in 2023, up from $2.45 in 2022.
04
Native advertising CPM globally stood at $8.21 USD in 2023 for desktop formats.
05
The average CPM for connected TV (CTV) ads was $27.40 USD in 2023 across major markets.
06
Mobile in-app display CPM averaged $4.56 USD globally in H1 2023.
07
Social media video CPM global average was $10.23 USD in 2023.
08
Search advertising CPM worldwide averaged $1.98 USD for display network in 2023.
09
Audio streaming CPM global benchmark was $12.50 USD per thousand streams in 2023.
10
Out-of-home (OOH) digital CPM averaged $6.78 USD globally in 2023.
11
Retail media CPM global average reached $9.45 USD in 2023.
12
Gaming in-game ad CPM was $5.67 USD worldwide in 2023.
13
Influencer marketing CPM equivalent averaged $7.89 USD globally in 2023.
14
Podcast advertising CPM global rate was $25.00 USD per thousand downloads in 2023.
15
Email marketing CPM averaged $0.45 USD globally for open rates in 2023.
16
Global average CPM for banner ads on websites was $2.50 USD in 2023.
17
CTV CPM during live sports events averaged $45.20 USD globally in 2023.
18
Social display CPM global average was $7.34 USD in Q3 2023.
19
Programmatic video CPM worldwide was $14.78 USD in 2023.
20
Desktop display CPM global benchmark stood at $3.67 USD in 2023.
21
Mobile web CPM averaged $2.12 USD globally in 2023.
Interpretation

Global Cpm Averages Interpretation

Across the Global Cpm Averages, CPMs generally rose in 2023 and peaked in premium formats, with display up to $3.12 USD and programmatic display reaching $2.89 USD, while video averaged $15.67 USD in Q4 2022 and connected TV led at $27.40 USD.

03 · Category

Industry Specific Cpms19 stats

01
Automotive industry average CPM was $12.45 USD globally in 2023.
02
Finance and insurance sector CPM averaged $18.76 USD worldwide in 2023.
03
E-commerce retail CPM was $9.23 USD global average in 2023.
04
Travel and hospitality CPM averaged $7.89 USD in 2023 across channels.
05
Healthcare and pharma CPM was $25.67 USD global benchmark in 2023.
06
Technology and software CPM averaged $14.34 USD worldwide in 2023.
07
Consumer goods CPM was $6.78 USD global average in 2023.
08
Entertainment and media CPM averaged $11.23 USD in 2023.
09
Real estate CPM was $16.45 USD worldwide in 2023.
10
Education sector CPM averaged $10.12 USD globally in 2023.
11
Gaming industry CPM was $8.90 USD global in 2023.
12
Fashion and apparel CPM averaged $7.56 USD worldwide in 2023.
13
Food and beverage CPM was $5.67 USD global average in 2023.
14
Telecommunications CPM averaged $13.45 USD in 2023.
15
Automotive video ads CPM was $20.34 USD global in 2023.
16
Finance search CPM averaged $22.78 USD worldwide in 2023.
17
E-commerce CTV CPM was $15.67 USD in 2023.
18
Pharma display CPM averaged $30.12 USD global in 2023.
19
Tech mobile CPM was $12.89 USD worldwide in 2023.
Interpretation

Industry Specific Cpms Interpretation

Across industry specific Cpms in 2023, Healthcare and pharma led with a high $25.67 average while Travel and hospitality sat at just $7.89, showing how dramatically CPM levels vary by sector.

More related reading

04 · Category

Platform Specific Cpms20 stats

01
Facebook CPM averaged $7.19 USD globally for video ads in 2023.
02
Instagram CPM for Stories format was $6.70 USD worldwide in 2023.
03
YouTube TrueView CPM averaged $10.15 USD globally in 2023.
04
TikTok in-feed video CPM was $9.16 USD global average in 2023.
05
LinkedIn sponsored content CPM averaged $6.59 USD worldwide in 2023.
06
Twitter (X) promoted tweet CPM was $5.23 USD globally in 2023.
07
Snapchat AR lens CPM averaged $8.45 USD worldwide in 2023.
08
Pinterest promoted pin CPM was $2.67 USD global average in 2023.
09
Google Display Network CPM averaged $3.12 USD in 2023 across platforms.
10
Amazon DSP CPM for sponsored products was $12.34 USD globally in 2023.
11
Reddit promoted post CPM averaged $4.78 USD worldwide in 2023.
12
Twitch stream ad CPM was $15.67 USD global average in 2023.
13
Spotify audio ad CPM averaged $11.23 USD globally in 2023.
14
Nextdoor local ad CPM was $18.90 USD worldwide in 2023.
15
Quora promoted answer CPM averaged $1.45 USD globally in 2023.
16
LinkedIn video ads CPM was $9.87 USD global in 2023.
17
Facebook Marketplace CPM averaged $4.56 USD worldwide in 2023.
18
YouTube bumper ads CPM was $8.90 USD global average in 2023.
19
TikTok Spark Ads CPM averaged $7.34 USD globally in 2023.
20
Instagram Reels CPM was $5.67 USD worldwide in 2023.
Interpretation

Platform Specific Cpms Interpretation

For Platform Specific Cpms in 2023, the highest average was YouTube TrueView at $10.15 while the lowest was Twitter X at $5.23, showing that CPM levels vary widely by platform rather than staying consistent across channels.

05 · Category

Regional Cpm Differences23 stats

01
US average display CPM was $4.25 USD in 2023, 20% higher than global.
02
UK video CPM averaged $16.78 USD in 2023, leading Europe.
03
China mobile CPM was $1.23 USD in 2023, lowest among major markets.
04
Germany CTV CPM reached $32.45 USD in 2023.
05
India social media CPM averaged $0.89 USD in 2023.
06
Brazil programmatic CPM was $2.34 USD in 2023.
07
Japan display CPM averaged $5.67 USD in 2023.
08
Australia search CPM was $3.45 USD global high in APAC 2023.
09
Canada native CPM $9.12 USD in 2023.
10
France audio CPM averaged $14.56 USD in 2023.
11
Mexico retail media CPM $7.89 USD in 2023.
12
South Korea gaming CPM $6.78 USD in 2023.
13
Spain OOH CPM $8.23 USD average 2023.
14
Russia display CPM $1.45 USD post-2022 sanctions in 2023.
15
Netherlands video CPM $18.90 USD in 2023.
16
South Africa social CPM $2.67 USD in 2023.
17
Singapore CTV CPM $28.34 USD high in APAC 2023.
18
Italy finance CPM $20.12 USD in 2023.
19
Turkey mobile CPM $0.78 USD lowest emerging 2023.
20
Sweden programmatic CPM $4.56 USD in 2023.
21
US CPM for display ads $4.25 USD vs EU average $3.67 USD in 2023.
22
LATAM average CPM $2.10 USD 40% below global in 2023.
23
MENA region video CPM $10.45 USD in 2023.
Interpretation

Regional Cpm Differences Interpretation

Under the Regional Cpm Differences angle, CPMs vary dramatically by market, with Germany’s CTV reaching $32.45 in 2023 while China’s mobile CPM sat at just $1.23, and the US landing at $4.25 despite being 20% higher than the global average.
Reference

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APA
Diana Reeves. (2026, February 13). Cpm Statistics. Gitnux. https://gitnux.org/cpm-statistics
MLA
Diana Reeves. "Cpm Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/cpm-statistics.
Chicago
Diana Reeves. 2026. "Cpm Statistics." Gitnux. https://gitnux.org/cpm-statistics.

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