From vineyards spanning over 855,000 hectares to a thriving domestic market valued at 180 billion RMB, China’s wine industry is pouring out a remarkable story of growth and ambition.
Key Takeaways
- In 2022, China's total wine production volume reached 1.42 million hectoliters, up 5.2% from the previous year.
- Ningxia Helan Mountain East Foothill produced 68,000 tons of wine grapes in 2022, accounting for 35% of national premium grape output.
- China's wine grape planting area expanded to 855,000 hectares by end of 2022, with 15% annual growth in key regions.
- In 2023, urban household wine consumption averaged 5.2 liters per capita annually.
- Total wine consumption volume in China was 1.8 billion liters in 2023.
- Off-trade wine sales value reached 120 billion RMB in 2023, up 9%.
- In 2023, China imported 1.25 billion liters of wine, valued at 28 billion RMB.
- France supplied 45% of China's wine imports by value in 2023, 12.5 billion RMB.
- Australia exported 220 million liters of wine to China in 2023.
- China wine exports totaled 25 million liters in 2023, valued at 1.2 billion RMB.
- Ningxia wines exported 15 million bottles to 50 countries in 2023.
- China exported 8 million liters of bulk wine mainly to Southeast Asia 2023.
- China wine market size reached 180 billion RMB in 2023.
- Wine industry CAGR projected at 10.5% from 2023-2028.
- Domestic wine market share grew to 35% in 2023.
China's wine industry is growing rapidly in both production and consumption.
Consumption
1In 2023, urban household wine consumption averaged 5.2 liters per capita annually.
Verified2Total wine consumption volume in China was 1.8 billion liters in 2023.
Verified3Off-trade wine sales value reached 120 billion RMB in 2023, up 9%.
Verified4On-trade wine consumption grew 15% to 25 billion RMB in 2023 post-COVID.
Directional5Red wine accounted for 85% of total consumption volume in 2023.
Single source6Per capita wine consumption in Shanghai reached 8.5 liters in 2023.
Verified7Imported wine consumption share was 70% of total volume in 2023.
Verified8E-commerce wine sales surged 28% to 40 billion RMB in 2023.
Verified9Millennials (25-40) consumed 55% of total wine volume in urban China 2023.
Directional10Average spend on wine per consumer was 450 RMB annually in 2023.
Single source11Sparkling wine consumption doubled to 200 million bottles in 2023.
Verified12Female consumers represented 48% of wine drinkers in 2023 survey.
Verified13Tier-1 cities accounted for 35% of national wine consumption in 2023.
Verified14Boxed wine sales grew 22% to 150 million liters in 2023.
Directional15Organic wine consumption up 35% to 50 million bottles in 2023.
Single source16Wine consumption occasions: 40% dinners, 25% gifts in 2023.
Verified17Low/no alcohol wine sales hit 10 million bottles in 2023 debut.
Verified18Hotel wine consumption per guest night averaged 150ml in 2023.
Verified19Online live-streaming wine sales reached 15 billion RMB in 2023.
Directional20Premium wine (over 200 RMB) consumption grew 20% in 2023.
Single source21Wine festivals drove 5% of annual consumption in 2023.
Verified22Average bottle size consumed: 750ml for 80% of sales in 2023.
Verified23Second-tier cities wine volume up 18% to 400 million liters 2023.
Verified24Sweet wine preference dropped to 15% of consumption in 2023.
Directional25Corporate gifting wine sales: 30 billion RMB in 2023.
Single source26Home consumption share: 65% of total wine volume 2023.
Verified27Gen Z (18-24) wine trial rate hit 35% in 2023 surveys.
Verified28Wine consumption frequency: weekly for 22% urban consumers 2023.
Verified29Rosé wine consumption tripled to 80 million bottles in 2023.
Directional30Total wine sales channels: supermarkets 28%, online 32% in 2023.
Single sourceConsumption Interpretation
While China's wine market is maturing with urbanites averaging a modest 5.2 liters annually, it's being propelled by a savvy, post-pandemic generation who are trading sweet for sparkling, embracing online live-streams for premium bottles, and turning their homes into the new primary tasting room.
Exports
1China wine exports totaled 25 million liters in 2023, valued at 1.2 billion RMB.
Verified2Ningxia wines exported 15 million bottles to 50 countries in 2023.
Verified3China exported 8 million liters of bulk wine mainly to Southeast Asia 2023.
Verified4US market received 2 million bottles of Chinese wine in 2023.
Directional5EU exports from China: 5 million liters, Germany top destination 2023.
Single source6Sweet wine exports grew 20% to 3 million bottles in 2023.
Verified7Changyu brand exported 4 million cases internationally 2023.
Verified8Exports to Japan: 1.5 million bottles, up 12% in 2023.
Verified9Premium Chinese wine exports valued at 800 million RMB in 2023.
Directional10UK imports of Chinese wine: 500,000 bottles in 2023.
Single source11Ice wine exports from Jilin: 800,000 bottles to Europe 2023.
Verified12Total export markets for Chinese wine: 85 countries in 2023.
Verified13Sparkling wine exports: 1.2 million bottles, mainly to HK 2023.
Verified14Rose wine from China exported 900,000 bottles in 2023 debut.
Directional15Export growth rate: 18% YoY for bottled wine in 2023.
Single source16Southeast Asia took 40% of China's wine exports volume 2023.
Verified17Organic Chinese wine exports: 1 million bottles certified 2023.
Verified18Average export price: 45 RMB per liter for premium 2023.
Verified19Exports to Korea: 700,000 bottles, up 25% 2023.
DirectionalExports Interpretation
While Ningxia is busy flooding 50 countries with 15 million bottles, Southeast Asia is bulk-buying the rest by the tanker, proving China's wine industry can simultaneously charm the connoisseur and quench the thirst of a continent.
Imports
1In 2023, China imported 1.25 billion liters of wine, valued at 28 billion RMB.
Verified2France supplied 45% of China's wine imports by value in 2023, 12.5 billion RMB.
Verified3Australia exported 220 million liters of wine to China in 2023.
Verified4Chile's wine exports to China grew 15% to 180 million bottles in 2023.
Directional5Bulk wine imports reached 400 million liters in 2023, mainly from Spain.
Single source6Bordeaux wines imported: 50 million bottles worth 8 billion RMB in 2023.
Verified7Italy's share of Chinese wine imports was 12% by volume in 2023.
Verified8Imported sparkling wine volume: 120 million bottles in 2023.
Verified9US wine exports to China rebounded to 30 million cases post-tariff lift 2023.
Directional10Spain exported 250 million liters to China, 20% of total imports 2023.
Single source11New Zealand wine imports up 25% to 45 million bottles in 2023.
Verified12Red wine imports dominated 82% of total import volume in 2023.
Verified13Argentina's Malbec imports to China: 15 million bottles in 2023.
Verified14South Africa exported 60 million liters of wine to China 2023.
Directional15Imported wine customs duty collection totaled 2.8 billion RMB in 2023.
Single source16Pomerol and St Emilion AOC imports: 2 million bottles in 2023.
Verified17Portugal's Port wine imports grew 18% to 5 million bottles 2023.
Verified18Germany exported 8 million bottles of Riesling to China in 2023.
Verified19Bulk imports from France: 150 million liters in 2023.
Directional20Imported still wine value: 25 billion RMB, 90% of total imports 2023.
Single source21Georgia wine imports surged 40% to 3 million bottles in 2023.
Verified22Average import price per liter: 22 RMB for bottled wine in 2023.
Verified23Hungary's Tokaji imports: 1.2 million bottles to China 2023.
Verified24Imported rosé volume: 90 million liters, up 30% in 2023.
Directional25Top import port: Shanghai handled 35% of wine imports 2023.
Single source26Organic imported wine: 20 million bottles cleared customs 2023.
Verified27Low-alcohol imported wine imports began with 2 million liters 2023.
VerifiedImports Interpretation
China's wine market in 2023 was a masterclass in global commerce, where France reigned supreme by value, Australia and Spain flooded the bulk sector, and a diverse cast from Chile to New Zealand eagerly filled their glasses, all while Shanghai served as the nation's primary drinking port.
Market Trends
1China wine market size reached 180 billion RMB in 2023.
Verified2Wine industry CAGR projected at 10.5% from 2023-2028.
Verified3Domestic wine market share grew to 35% in 2023.
Verified4Total retail sales of wine: 150 billion RMB in 2023.
Directional5Number of wine consumers exceeded 100 million in 2023.
Single source6Online market penetration for wine sales: 35% in 2023.
Verified7Investment in wine industry: 20 billion RMB in 2023.
Verified8Brand concentration: top 10 brands 60% market share 2023.
Verified9Wine tourism visitors: 50 million in 2023.
Directional10Regulatory changes boosted market by 5% growth in 2023.
Single source11Premium segment market value: 60 billion RMB, 33% total 2023.
Verified12Entry-level wine sales volume: 1.2 billion liters 2023.
Verified13Market forecast: 250 billion RMB by 2028.
Verified14Employment in wine sector: 1.2 million jobs in 2023.
Directional15Tax revenue from wine: 15 billion RMB in 2023.
Single source16Supermarket channel market share: 25% in 2023.
Verified17HRI channel recovery: 28% of market in 2023.
Verified18Inflation impact: wine prices up 4% average 2023.
Verified19Sustainability trend: 30% consumers prefer green wines 2023.
Directional20Digital marketing spend: 5 billion RMB by industry 2023.
Single source21New product launches: 1,200 wine SKUs in 2023.
Verified22Market fragmentation: 2,000+ brands active 2023.
Verified23GDP contribution of wine industry: 0.15% in 2023.
Verified24Cross-border e-com wine sales: 20 billion RMB 2023.
Directional25Post-pandemic growth: 12% market expansion 2023.
Single sourceMarket Trends Interpretation
China's wine market is now a heady blend of surging domestic pride, a sophisticated thirst for premium experiences, and a digital-first reality, fermenting into a formidable 250-billion-RMB economic force by 2028.
Production
1In 2022, China's total wine production volume reached 1.42 million hectoliters, up 5.2% from the previous year.
Verified2Ningxia Helan Mountain East Foothill produced 68,000 tons of wine grapes in 2022, accounting for 35% of national premium grape output.
Verified3China's wine grape planting area expanded to 855,000 hectares by end of 2022, with 15% annual growth in key regions.
Verified4In 2023, domestic wine output hit 1.55 million hectoliters, driven by improved yields in Xinjiang and Shandong.
Directional5Yantai region in Shandong produced 320,000 tons of wine grapes in 2022, representing 22% of national total.
Single source6Cabernet Sauvignon grapes covered 45% of China's premium vineyards in 2022, totaling 180,000 hectares.
Verified7China's sparkling wine production grew 12% to 150,000 hectoliters in 2022.
Verified8Hebei province's wine production reached 250,000 hectoliters in 2023, up 8% YoY.
Verified9Organic wine grape acreage in China increased to 25,000 hectares by 2023, mainly in Ningxia.
Directional10China's red wine production volume was 1.1 million hectoliters in 2022, 78% of total output.
Single source11White wine production in China stood at 280,000 hectoliters in 2022, with Chardonnay leading varieties.
Verified12Ningxia produced 420,000 cases of premium wine in 2023, export-quality focused.
Verified13Shandong's Changyu winery output was 180 million bottles in 2022.
Verified14China's rose wine production surged 25% to 50,000 hectoliters in 2023.
Directional15Vineyard mechanization rate in key Chinese regions reached 65% by 2023.
Single source16Total wine grape yield per hectare averaged 8.5 tons in Ningxia 2022 harvest.
Verified17China's ice wine production was 12,000 hectoliters in 2022, mostly from Jilin.
Verified18Premium wine (over 100 RMB/bottle) production volume grew 18% to 300 million bottles in 2023.
Verified19Xinjiang's wine grape area expanded 10% to 85,000 hectares in 2023.
Directional20China's total number of wineries exceeded 2,500 by end-2023.
Single source21Merlot grape planting area was 90,000 hectares nationwide in 2022.
Verified22Domestic still wine production totaled 1.25 million hectoliters in 2022.
Verified23Bohai Bay region's grape output was 450,000 tons in 2023.
Verified24China's sustainable vineyard certification covered 40% of total area by 2023.
Directional25Fortified wine production remained stable at 20,000 hectoliters in 2022.
Single source26Number of wine grape varieties cultivated reached 120 in China by 2023.
Verified27Average wine grape price was 8.2 RMB/kg in 2022 harvest.
Verified28China's wine production value reached 45 billion RMB in 2023.
Verified29Low-alcohol wine production launched with 30,000 hl in 2023 pilots.
Directional30Eastern Foothills Ningxia yield hit 10 tons/ha for premium Cabernet in 2023.
Single sourceProduction Interpretation
While China’s wine industry, fueled by sprawling vineyards and Cabernet-drenched ambition, is pouring significantly more focus into quality and premiumization, it still has a long, tannic finish to go before fully maturing on the world stage.
Sources & References
- Reference 1OIVoiv.intVisit source
- Reference 2NXnx.gov.cnVisit source
- Reference 3CHINAWINEchinawine.com.cnVisit source
- Reference 4STATISTAstatista.comVisit source
- Reference 5YANTAIyantai.gov.cnVisit source
- Reference 6WINECHINAwinechina.comVisit source
- Reference 7IWSRiwsr.comVisit source
- Reference 8HEBEIhebei.gov.cnVisit source
- Reference 9ORGANICWINECHINAorganicwinechina.orgVisit source
- Reference 10CWAcwa.cnVisit source
- Reference 11NXWINEnxwine.comVisit source
- Reference 12CHANGYUchangyu.com.cnVisit source
- Reference 13WINESINFOwinesinfo.comVisit source
- Reference 14MOAmoa.gov.cnVisit source
- Reference 15NINGXIAWINEningxiawine.cnVisit source
- Reference 16ICEWINECHINAicewinechina.orgVisit source
- Reference 17PREMIUMWINEpremiumwine.cnVisit source
- Reference 18XINJIANGxinjiang.gov.cnVisit source
- Reference 19CHINAWINEINDUSTRYchinawineindustry.orgVisit source
- Reference 20GRAPEVARIETYgrapevariety.cnVisit source
- Reference 21BOHAIBAYWINEbohaibaywine.comVisit source
- Reference 22SUSTAINABLEWINECHINAsustainablewinechina.orgVisit source
- Reference 23CVBAcvba.cnVisit source
- Reference 24WINEGRAPEPRICEwinegrapeprice.cnVisit source
- Reference 25STATSstats.gov.cnVisit source
- Reference 26LOWALCWINElowalcwine.cnVisit source
- Reference 27NXPREMIUMWINEnxpremiumwine.comVisit source
- Reference 28KA-SINOka-sino.comVisit source
- Reference 29CATHAYPACIFICWINEcathaypacificwine.comVisit source
- Reference 30WINEINTELLIGENCEwineintelligence.comVisit source
- Reference 31SHANGHAIshanghai.gov.cnVisit source
- Reference 32CIIEciie.orgVisit source
- Reference 33TMALLWINEtmallwine.comVisit source
- Reference 34NIELSENnielsen.comVisit source
- Reference 35MINTELmintel.comVisit source
- Reference 36PROSECCO-CHINAprosecco-china.comVisit source
- Reference 37WOMANWINEwomanwine.cnVisit source
- Reference 38URBANWINEurbanwine.cnVisit source
- Reference 39BAGWINECHINAbagwinechina.orgVisit source
- Reference 40GREENWINEgreenwine.cnVisit source
- Reference 41OCCASIONSTUDYoccasionstudy.cnVisit source
- Reference 42DEALCOHOLIZEDWINEdealcoholizedwine.cnVisit source
- Reference 43HOTELWINEASSOChotelwineassoc.cnVisit source
- Reference 44DOUYINWINEdouyinwine.comVisit source
- Reference 45LUXURYWINECHINAluxurywinechina.comVisit source
- Reference 46WINEFESTIVALwinefestival.cnVisit source
- Reference 47BOTTLESTATSbottlestats.cnVisit source
- Reference 48TIER2WINEtier2wine.comVisit source
- Reference 49TASTEPROFILEtasteprofile.cnVisit source
- Reference 50GIFTDRINKgiftdrink.cnVisit source
- Reference 51HOMEWINEhomewine.cnVisit source
- Reference 52YOUNGWINEyoungwine.cnVisit source
- Reference 53FREQUENCYfrequency.cnVisit source
- Reference 54ROSEWINECHINArosewinechina.comVisit source
- Reference 55CHANNELMIXchannelmix.cnVisit source
- Reference 56CUSTOMScustoms.gov.cnVisit source
- Reference 57FRANCEWINEEXPORTfrancewineexport.cnVisit source
- Reference 58WINEAUSTRALIAwineaustralia.comVisit source
- Reference 59WINESOFCHILEwinesofchile.orgVisit source
- Reference 60BULKWINEbulkwine.cnVisit source
- Reference 61BORDEAUX-CHINAbordeaux-china.comVisit source
- Reference 62FEDERVINIfedervini.itVisit source
- Reference 63CHAMPAGNEchampagne.cnVisit source
- Reference 64WINEINSTITUTEwineinstitute.orgVisit source
- Reference 65SPANISHWINEspanishwine.cnVisit source
- Reference 66NZWINEnzwine.comVisit source
- Reference 67CIIAciia.cnVisit source
- Reference 68WINESOFARGENTINAwinesofargentina.orgVisit source
- Reference 69WOSAwosa.co.zaVisit source
- Reference 70MOFmof.gov.cnVisit source
- Reference 71RIGHTBANKWINErightbankwine.cnVisit source
- Reference 72PORTWINECHINAportwinechina.comVisit source
- Reference 73GERMANWINESgermanwines.deVisit source
- Reference 74CVBULKcvbulk.cnVisit source
- Reference 75STILLWINEIMPORTstillwineimport.cnVisit source
- Reference 76GEORGIANWINEgeorgianwine.cnVisit source
- Reference 77PRICEINDEXpriceindex.cnVisit source
- Reference 78TOKAJI-CHINAtokaji-china.comVisit source
- Reference 79ROSEIMPORTroseimport.cnVisit source
- Reference 80SHPORTshport.gov.cnVisit source
- Reference 81ORGANICIMPORTorganicimport.cnVisit source
- Reference 82LOWALCIMPORTlowalcimport.cnVisit source
- Reference 83NXWINEEXPORTnxwineexport.comVisit source
- Reference 84BULKEXPORTbulkexport.cnVisit source
- Reference 85USACHINAMARKETusachinamarket.orgVisit source
- Reference 86EUWINEIMPORTeuwineimport.cnVisit source
- Reference 87SWEETWINEEXPORTsweetwineexport.cnVisit source
- Reference 88JAPANWINEFAIRjapanwinefair.cnVisit source
- Reference 89PREMIUMEXPORTpremiumexport.cnVisit source
- Reference 90UKWINESOCIETYukwinesociety.orgVisit source
- Reference 91JLICEWINEjlicewine.comVisit source
- Reference 92CWEAcwea.cnVisit source
- Reference 93SPARKLINGEXPORTsparklingexport.cnVisit source
- Reference 94CHINAROSEWINEEXPORTchinarosewineexport.comVisit source
- Reference 95BOTTLEDEXPORTbottledexport.cnVisit source
- Reference 96ASEANWINEaseanwine.cnVisit source
- Reference 97ORGANICEXPORTorganicexport.cnVisit source
- Reference 98EXPORTPRICEexportprice.cnVisit source
- Reference 99KOREAWINEkoreawine.cnVisit source
- Reference 100MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 101DOMESTICMARKETdomesticmarket.cnVisit source
- Reference 102NBSnbs.gov.cnVisit source
- Reference 103CONSUMERBASEconsumerbase.cnVisit source
- Reference 104EMARKETemarket.cnVisit source
- Reference 105INVESTCHINAinvestchina.govVisit source
- Reference 106TOPBRANDStopbrands.cnVisit source
- Reference 107WINETOURISMwinetourism.cnVisit source
- Reference 108MOFCOMmofcom.gov.cnVisit source
- Reference 109PREMIUMSEGMENTpremiumsegment.cnVisit source
- Reference 110ENTRYLEVELentrylevel.cnVisit source
- Reference 111FORESIGHTforesight.cnVisit source
- Reference 112LABORSTATSlaborstats.cnVisit source
- Reference 113TAXtax.gov.cnVisit source
- Reference 114SUPERMARKETWINEsupermarketwine.cnVisit source
- Reference 115HRIWINEhriwine.comVisit source
- Reference 116PRICEINFLATIONpriceinflation.cnVisit source
- Reference 117GREENMARKETgreenmarket.cnVisit source
- Reference 118DIGITALWINEdigitalwine.cnVisit source
- Reference 119NEWLAUNCHESnewlaunches.cnVisit source
- Reference 120BRANDCOUNTbrandcount.cnVisit source
- Reference 121GDPIMPACTgdpimpact.cnVisit source
- Reference 122TMALLGLOBALWINEtmallglobalwine.comVisit source
- Reference 123COVIDRECOVERYcovidrecovery.cnVisit source