Key Takeaways
- In 2022, the total revenue of China's restaurant industry reached 4.43 trillion RMB, marking a 23.5% year-on-year increase after pandemic recovery.
- The catering industry in China contributed 11.9% to the national GDP in 2021, with a market size of over 4 trillion RMB.
- By 2023, China's full-service restaurant market was valued at approximately 2.1 trillion RMB, growing at a CAGR of 8.2% from 2018-2023.
- 62% of urban Chinese consumers dined out at least once a week in 2023, up from 45% in 2021.
- 78% of Chinese millennials prefer casual dining restaurants over fine dining, according to a 2022 survey.
- Delivery orders accounted for 35% of total restaurant sales in China in 2023.
- Average table turnover rate in Chinese full-service restaurants was 2.8 times per day in 2022.
- Labor costs accounted for 32% of total operating expenses in Chinese restaurants in 2023.
- The average number of employees per restaurant outlet in China was 25 in 2022.
- Haidilao International led with over 1,300 outlets in China by end-2023.
- Yum China operated 9,800 KFC and Pizza Hut stores generating 28.5 billion USD revenue in 2022.
- Xi'an Famous Foods expanded to 150 locations in China by 2023.
- By 2025, China's restaurant industry is projected to reach 6.5 trillion RMB.
- Government subsidies for restaurant digitalization totaled 10 billion RMB in 2023.
- New food safety regulations reduced violations by 25% in inspections during 2023.
China's restaurant industry is rapidly growing, digitalizing, and adapting to modern consumer trends.
Chain and Brand Performance
- Haidilao International led with over 1,300 outlets in China by end-2023.
- Yum China operated 9,800 KFC and Pizza Hut stores generating 28.5 billion USD revenue in 2022.
- Xi'an Famous Foods expanded to 150 locations in China by 2023.
- Dicos chicken chain had 4,200 stores with 15% market share in QSR in 2023.
- Hot pot chain Haidilao's same-store sales grew 18% in 2023.
- Starbucks China reached 6,500 stores with 25% YoY growth in 2023.
- Local BBQ chain Yi Zhi Liao had 2,500 outlets averaging 2 million RMB sales each in 2022.
- McDonald's China surpassed 5,000 outlets with 1.2 billion USD sales in 2023.
- Nando's entered with 50 stores targeting premium peri-peri market in 2023.
- Haidilao 1,300+ outlets end-2023.
- Yum China 9,800 stores 28.5B USD 2022.
- Xi'an Famous 150 loc 2023.
- Dicos 4,200 stores 15% QSR 2023.
- Haidilao SSS +18% 2023.
- Starbucks 6,500 stores +25% 2023.
- Yi Zhi Liao 2,500 outlets 2M RMB ea 2022.
- McD 5,000+ 1.2B USD 2023.
- Nando's 50 stores premium 2023.
Chain and Brand Performance Interpretation
Consumer Trends and Behavior
- 62% of urban Chinese consumers dined out at least once a week in 2023, up from 45% in 2021.
- 78% of Chinese millennials prefer casual dining restaurants over fine dining, according to a 2022 survey.
- Delivery orders accounted for 35% of total restaurant sales in China in 2023.
- 55% of consumers in tier-1 cities choose restaurants based on online reviews in 2023.
- Health-conscious eating drove 42% of menu choices in Chinese restaurants in 2022.
- 68% of Chinese consumers aged 18-35 order food via apps weekly in 2023.
- Vegetarian and plant-based options saw a 28% demand increase in urban restaurants in 2023.
- Family dining occasions represent 51% of restaurant visits in China post-2022.
- 73% of consumers prefer restaurants with contactless payment options in 2023.
- Spicy cuisine popularity rose 19% among Gen Z diners in 2022-2023.
- 62% urban consumers dine out weekly in 2023, up from 45% 2021.
- 78% millennials prefer casual over fine dining 2022 survey.
- Delivery 35% of total sales 2023.
- 55% tier-1 choose by reviews 2023.
- Health eating 42% menu choices 2022.
- 68% 18-35 order apps weekly 2023.
- Plant-based demand +28% urban 2023.
- Family dining 51% visits post-2022.
- 73% prefer contactless payments 2023.
- Spicy +19% Gen Z 2022-2023.
Consumer Trends and Behavior Interpretation
Market Size and Revenue
- In 2022, the total revenue of China's restaurant industry reached 4.43 trillion RMB, marking a 23.5% year-on-year increase after pandemic recovery.
- The catering industry in China contributed 11.9% to the national GDP in 2021, with a market size of over 4 trillion RMB.
- By 2023, China's full-service restaurant market was valued at approximately 2.1 trillion RMB, growing at a CAGR of 8.2% from 2018-2023.
- In 2022, quick-service restaurants in China generated 1.65 trillion RMB in revenue, up 15.4% from the previous year.
- The overall Chinese restaurant sector saw a 13.6% revenue growth in H1 2023 compared to H1 2022.
- China's restaurant industry market size expanded to 4.65 trillion RMB in 2023, with a projected CAGR of 10.1% through 2028.
- In 2021, the per capita restaurant spending in China averaged 2,800 RMB annually.
- The restaurant industry's total assets in China reached 5.2 trillion RMB by end of 2022.
- China's foodservice market revenue per outlet averaged 1.2 million RMB in 2022.
- In 2023, the hot pot segment alone contributed 600 billion RMB to China's restaurant revenue.
- In 2022, the total revenue of China's restaurant industry reached 4.43 trillion RMB, marking a 23.5% year-on-year increase.
- The catering industry contributed 11.9% to national GDP in 2021 with over 4 trillion RMB market size.
- Full-service restaurant market valued at 2.1 trillion RMB in 2023, CAGR 8.2% 2018-2023.
- Quick-service restaurants generated 1.65 trillion RMB in 2022, up 15.4% YoY.
- 13.6% revenue growth in H1 2023 vs H1 2022 for the sector.
- Market size 4.65 trillion RMB in 2023, CAGR 10.1% to 2028.
- Per capita spending 2,800 RMB annually in 2021.
- Total assets 5.2 trillion RMB end-2022.
- Revenue per outlet 1.2 million RMB in 2022.
- Hot pot segment 600 billion RMB in 2023.
Market Size and Revenue Interpretation
Operational Statistics
- Average table turnover rate in Chinese full-service restaurants was 2.8 times per day in 2022.
- Labor costs accounted for 32% of total operating expenses in Chinese restaurants in 2023.
- The average number of employees per restaurant outlet in China was 25 in 2022.
- Food waste in Chinese restaurants averaged 15% of prepared food in 2022 audits.
- Digital ordering systems were adopted by 82% of mid-sized restaurants by 2023.
- Profit margins for independent restaurants in China averaged 8.5% in 2023.
- Energy costs rose 12% year-on-year for restaurant operations in 2023.
- Average kitchen equipment investment per outlet was 500,000 RMB in 2022.
- Staff turnover rate in the industry hit 45% annually in tier-2 cities in 2023.
- Supply chain costs represented 28% of revenue for restaurants in 2022.
- Table turnover 2.8/day full-service 2022.
- Labor 32% op ex 2023.
- 25 employees/outlet avg 2022.
- Food waste 15% prepared 2022.
- Digital ordering 82% mid-sized 2023.
- Indep profit margin 8.5% 2023.
- Energy costs +12% YoY 2023.
- Kitchen equip 500k RMB/outlet 2022.
- Turnover 45% tier-2 2023.
- Supply chain 28% revenue 2022.
Operational Statistics Interpretation
Regulatory and Projections
- By 2025, China's restaurant industry is projected to reach 6.5 trillion RMB.
- Government subsidies for restaurant digitalization totaled 10 billion RMB in 2023.
- New food safety regulations reduced violations by 25% in inspections during 2023.
- EV charging mandates for new restaurants start 2025 in major cities.
- Projected CAGR for delivery segment is 12.5% to 2030.
- Sustainability reporting required for chains over 100 outlets from 2024.
- Labor law updates expect 15% wage hike for restaurant workers by 2025.
- AI integration projected in 60% of restaurants by 2028.
- Import tariffs on restaurant equipment to drop 5% in 2024 trade deals.
- Plant-based menu mandates in public canteens from 2025.
- Industry to 6.5T RMB by 2025.
- 10B RMB subsidies digital 2023.
- Food safety violations -25% 2023.
- EV charging new restos 2025.
- Delivery CAGR 12.5% to 2030.
- Sustain report chains 100+ 2024.
- Wage +15% workers 2025.
- AI 60% restos 2028.
- Tariffs equip -5% 2024.
- Plant-based public 2025.
Regulatory and Projections Interpretation
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