GITNUXREPORT 2026

China Fashion Industry Statistics

China's vast, digital-first fashion industry drives huge domestic and global sales.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

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Statistic 1

68% of Chinese consumers aged 18-35 prioritize trendy fashion purchases weekly in 2023 surveys.

Statistic 2

Sustainable materials preference rose to 42% among urban millennials in 2023.

Statistic 3

Live-streaming fashion sales influenced 75% of Gen Z purchases in 2023.

Statistic 4

55% of consumers shifted to domestic brands post-2020, per 2023 polls.

Statistic 5

Luxury resale acceptance grew to 28% among high-income groups in 2023.

Statistic 6

Athleisure wear daily usage reported by 62% of white-collar workers in 2023.

Statistic 7

Personalization demand in fashion reached 51% consumer interest in 2023.

Statistic 8

Gender-neutral fashion appeal to 35% of under-25s in 2023 surveys.

Statistic 9

72% of consumers use social media for fashion inspiration daily in 2023.

Statistic 10

Vegan leather preference up 30% YoY among eco-conscious buyers in 2023.

Statistic 11

48% of shoppers return to brands with good AR try-on experiences in 2023.

Statistic 12

Hanfu traditional fashion worn monthly by 22% of youth in 2023.

Statistic 13

Capsule wardrobe adoption rate 41% in tier-1 cities 2023.

Statistic 14

67% prioritize affordability over brand prestige in mid-market 2023.

Statistic 15

K-pop influenced fashion purchases by 19% of teens in 2023.

Statistic 16

53% women over 40 seek anti-aging functional clothing in 2023.

Statistic 17

Metaverse fashion engagement by 15% of digital natives in 2023 pilots.

Statistic 18

61% prefer contactless fashion shopping post-pandemic in 2023.

Statistic 19

Retro 90s styles favored by 44% Gen Z in 2023 polls.

Statistic 20

37% men invest in grooming-integrated fashion in 2023.

Statistic 21

Family matching outfits purchased by 29% households in 2023.

Statistic 22

50% cite influencers over ads for purchase decisions in 2023.

Statistic 23

Wellness fashion like compression wear up 26% demand 2023.

Statistic 24

64% Tier 2/3 city consumers aspire to luxury entry-level 2023.

Statistic 25

Pet fashion accessories bought by 18% urban pet owners 2023.

Statistic 26

45% demand inclusive sizing beyond standard in 2023 surveys.

Statistic 27

Fashion e-commerce GMV on Tmall reached RMB 800 billion in 2023.

Statistic 28

JD.com fashion sales volume 1.5 billion items in 2023.

Statistic 29

Douyin live-streaming fashion revenue RMB 350 billion 2023.

Statistic 30

Pinduoduo low-end fashion GMV RMB 450 billion 2023.

Statistic 31

Xiaohongshu fashion influencer sales USD 20 billion 2023.

Statistic 32

Cross-border platforms like Shein contributed RMB 200 billion exports 2023.

Statistic 33

AR virtual try-on used by 60% online shoppers in 2023.

Statistic 34

NFT fashion drops sold 500,000 units on Chinese platforms 2023.

Statistic 35

Mobile app fashion sales 85% of total e-com in 2023.

Statistic 36

Social commerce fashion transactions 40% of e-com total 2023.

Statistic 37

Luxury resale platforms like Dewu GMV RMB 150 billion 2023.

Statistic 38

KOL live sales average RMB 5 million per session top 100 in 2023.

Statistic 39

Short video fashion content views 2 trillion in 2023.

Statistic 40

AI recommendation drove 35% conversion uplift in 2023 platforms.

Statistic 41

Metaverse fashion events attracted 10 million users 2023.

Statistic 42

Flash sale fashion deals 70% of daily traffic spikes 2023.

Statistic 43

Overseas Chinese shoppers via Temu USD 15 billion 2023.

Statistic 44

Voice shopping fashion pilots 12% adoption rate 2023.

Statistic 45

Blockchain traced fashion sales up 18% premium segment 2023.

Statistic 46

Omnichannel integration boosted retention 25% in 2023.

Statistic 47

China exported USD 162 billion in textiles and apparel in 2023.

Statistic 48

Apparel exports to US reached USD 35 billion in 2023.

Statistic 49

EU imported USD 28 billion Chinese fashion goods in 2023.

Statistic 50

Japan fashion imports from China USD 22 billion 2023.

Statistic 51

ASEAN markets took 25% of China's apparel exports in 2023.

Statistic 52

Knitwear exports grew 8% to USD 45 billion in 2023.

Statistic 53

Footwear exports USD 52 billion, 60% of global supply 2023.

Statistic 54

Luxury brand OEM exports RMB 300 billion 2023.

Statistic 55

Silk products exported to 180 countries, USD 18 billion 2023.

Statistic 56

Home textile exports USD 38 billion in 2023.

Statistic 57

Vietnam imports RMB 120 billion Chinese fabrics for re-export 2023.

Statistic 58

RCEP boosted fashion exports by 12% to member states 2023.

Statistic 59

Bangladesh sourced 40% raw materials from China 2023.

Statistic 60

E-commerce cross-border fashion exports USD 90 billion 2023.

Statistic 61

US tariffs impacted exports by 5% decline in high-end apparel 2023.

Statistic 62

Africa fashion imports from China up 20% to USD 10 billion 2023.

Statistic 63

Middle East luxury fashion from China USD 15 billion 2023.

Statistic 64

India imported USD 2.5 billion Chinese man-made fabrics 2023.

Statistic 65

Belt and Road countries 35% of total exports 2023.

Statistic 66

Sustainable certified exports grew 22% to USD 20 billion 2023.

Statistic 67

Denim exports to Europe USD 8 billion 2023.

Statistic 68

Sportswear to Southeast Asia USD 12 billion 2023.

Statistic 69

Imports of luxury fashion goods totaled USD 12 billion in 2023.

Statistic 70

China produced 30 billion pieces of apparel in 2022, accounting for 50% of global output.

Statistic 71

Textile yarn production reached 35 million tons in China during 2023.

Statistic 72

Over 50,000 garment factories operate in Guangdong province alone in 2023.

Statistic 73

Fabric production capacity hit 60 billion meters annually in 2023.

Statistic 74

Automation in sewing lines adopted by 40% of large factories by 2023.

Statistic 75

Chemical fiber output was 72 million tons in 2023, 70% of world total.

Statistic 76

Zhejiang province produced 15% of China's knitwear in 2023.

Statistic 77

Leather goods manufacturing output RMB 180 billion in 2023.

Statistic 78

85% of fast fashion items for global brands manufactured in China 2023.

Statistic 79

Silk production totaled 180,000 tons in 2023, leading globally.

Statistic 80

Footwear production 12 billion pairs in 2023.

Statistic 81

Dyeing and finishing capacity 45 billion meters in 2023.

Statistic 82

Over 20 million workers employed in fashion manufacturing sector 2023.

Statistic 83

Sustainable dyeing tech implemented in 25% factories by 2023.

Statistic 84

Cotton consumption 8.5 million tons for apparel in 2023.

Statistic 85

Smart factory adoption rate 35% in top 500 firms 2023.

Statistic 86

Wool yarn production 450,000 tons annually 2023.

Statistic 87

Denim fabric output 1.2 billion meters in 2023.

Statistic 88

Embroidery products manufacturing 2.5 billion units 2023.

Statistic 89

Sportswear production lines expanded by 18% in 2023.

Statistic 90

Recycled polyester fiber production 15 million tons 2023.

Statistic 91

Fur garment production down 15% to 20 million pieces 2023.

Statistic 92

Bag manufacturing output 8 billion units in 2023.

Statistic 93

Hat and cap production 3.5 billion pieces 2023.

Statistic 94

Jewelry manufacturing value RMB 250 billion 2023.

Statistic 95

Underwear production 10 billion pieces annually 2023.

Statistic 96

Children's clothing output 5 billion garments 2023.

Statistic 97

Wedding dress manufacturing 1.2 million units 2023.

Statistic 98

Protective fashion workwear 2 billion pieces 2023.

Statistic 99

In 2023, China's fashion industry generated total revenue of approximately RMB 2.1 trillion, representing 8.5% of the national retail sales of consumer goods.

Statistic 100

The luxury fashion segment in China grew by 12% year-over-year in 2022, reaching USD 45 billion in market value.

Statistic 101

Fast fashion retail sales in China hit RMB 450 billion in 2023, with a CAGR of 7.2% from 2018-2023.

Statistic 102

China's apparel e-commerce market size expanded to RMB 1.2 trillion in 2022, accounting for 55% of total apparel sales.

Statistic 103

The children's wear market in China reached RMB 250 billion in 2023, growing at 9.8% annually since 2020.

Statistic 104

Sportswear segment revenue in China was RMB 380 billion in 2023, up 15% from 2022.

Statistic 105

Men's fashion market value stood at RMB 620 billion in 2022, comprising 35% of the total apparel market.

Statistic 106

Women's apparel sales generated RMB 850 billion in 2023, with a 6.5% YoY increase.

Statistic 107

Footwear market in China valued RMB 420 billion in 2023, driven by athleisure trends.

Statistic 108

Accessories and jewelry fashion segment reached RMB 180 billion in 2022.

Statistic 109

Projected fashion market growth in China to RMB 2.8 trillion by 2027 at 6.3% CAGR.

Statistic 110

Offline fashion retail sales accounted for RMB 950 billion in 2023, down 2% from peak pre-COVID.

Statistic 111

Denim and casual wear subsector hit RMB 320 billion in sales volume in 2023.

Statistic 112

Sustainable fashion market niche grew to RMB 120 billion in 2023, up 25% YoY.

Statistic 113

Wedding and formal wear market valued at RMB 150 billion in 2022.

Statistic 114

Lingerie and underwear segment revenue RMB 280 billion in 2023.

Statistic 115

Outdoor apparel market size RMB 220 billion in 2023, CAGR 12% since 2019.

Statistic 116

Plus-size fashion market emerged at RMB 90 billion in 2023.

Statistic 117

Vintage and second-hand fashion resale market RMB 50 billion in 2023.

Statistic 118

Fur and leather goods fashion sales RMB 110 billion in 2022.

Statistic 119

Swimwear market in China valued RMB 45 billion in summer 2023 season.

Statistic 120

Eyewear fashion segment RMB 130 billion in 2023.

Statistic 121

Bag and handbag market RMB 260 billion in 2023.

Statistic 122

Silk fashion products sales RMB 80 billion in 2023.

Statistic 123

Wool apparel market RMB 140 billion annually as of 2022.

Statistic 124

Cotton-based fashion wear RMB 550 billion in production value 2023.

Statistic 125

High-end tailoring segment RMB 70 billion in 2023.

Statistic 126

Streetwear fashion market RMB 200 billion in urban China 2023.

Statistic 127

Ethnic minority fashion niche RMB 30 billion in 2023.

Statistic 128

Overall fashion industry contribution to GDP was 2.3% in 2023, equating to RMB 2.1 trillion.

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From a vast factory floor producing half the world's clothes to a digital runway where live-streaming stars ignite trends, China's fashion industry is a roaring RMB 2.1 trillion engine of global style.

Key Takeaways

In 2023, China's fashion industry generated total revenue of approximately RMB 2.1 trillion, representing 8.5% of the national retail sales of consumer goods.
The luxury fashion segment in China grew by 12% year-over-year in 2022, reaching USD 45 billion in market value.
Fast fashion retail sales in China hit RMB 450 billion in 2023, with a CAGR of 7.2% from 2018-2023.
68% of Chinese consumers aged 18-35 prioritize trendy fashion purchases weekly in 2023 surveys.
Sustainable materials preference rose to 42% among urban millennials in 2023.
Live-streaming fashion sales influenced 75% of Gen Z purchases in 2023.
China produced 30 billion pieces of apparel in 2022, accounting for 50% of global output.
Textile yarn production reached 35 million tons in China during 2023.
Over 50,000 garment factories operate in Guangdong province alone in 2023.
China exported USD 162 billion in textiles and apparel in 2023.
Apparel exports to US reached USD 35 billion in 2023.
EU imported USD 28 billion Chinese fashion goods in 2023.
Fashion e-commerce GMV on Tmall reached RMB 800 billion in 2023.
JD.com fashion sales volume 1.5 billion items in 2023.
Douyin live-streaming fashion revenue RMB 350 billion 2023.

China's vast, digital-first fashion industry drives huge domestic and global sales.

Consumer Trends

68% of Chinese consumers aged 18-35 prioritize trendy fashion purchases weekly in 2023 surveys.
Sustainable materials preference rose to 42% among urban millennials in 2023.
Live-streaming fashion sales influenced 75% of Gen Z purchases in 2023.
55% of consumers shifted to domestic brands post-2020, per 2023 polls.
Luxury resale acceptance grew to 28% among high-income groups in 2023.
Athleisure wear daily usage reported by 62% of white-collar workers in 2023.
Personalization demand in fashion reached 51% consumer interest in 2023.
Gender-neutral fashion appeal to 35% of under-25s in 2023 surveys.
72% of consumers use social media for fashion inspiration daily in 2023.
Vegan leather preference up 30% YoY among eco-conscious buyers in 2023.
48% of shoppers return to brands with good AR try-on experiences in 2023.
Hanfu traditional fashion worn monthly by 22% of youth in 2023.
Capsule wardrobe adoption rate 41% in tier-1 cities 2023.
67% prioritize affordability over brand prestige in mid-market 2023.
K-pop influenced fashion purchases by 19% of teens in 2023.
53% women over 40 seek anti-aging functional clothing in 2023.
Metaverse fashion engagement by 15% of digital natives in 2023 pilots.
61% prefer contactless fashion shopping post-pandemic in 2023.
Retro 90s styles favored by 44% Gen Z in 2023 polls.
37% men invest in grooming-integrated fashion in 2023.
Family matching outfits purchased by 29% households in 2023.
50% cite influencers over ads for purchase decisions in 2023.
Wellness fashion like compression wear up 26% demand 2023.
64% Tier 2/3 city consumers aspire to luxury entry-level 2023.
Pet fashion accessories bought by 18% urban pet owners 2023.
45% demand inclusive sizing beyond standard in 2023 surveys.

Consumer Trends Interpretation

China’s fashion scene is now a fascinating paradox of rapid consumption and considered values, where the same young consumer who might impulsively buy a trendy outfit via livestream one minute is also demanding sustainability, personalization, and a return to domestic roots the next.

E-commerce & Digital Fashion

Fashion e-commerce GMV on Tmall reached RMB 800 billion in 2023.
JD.com fashion sales volume 1.5 billion items in 2023.
Douyin live-streaming fashion revenue RMB 350 billion 2023.
Pinduoduo low-end fashion GMV RMB 450 billion 2023.
Xiaohongshu fashion influencer sales USD 20 billion 2023.
Cross-border platforms like Shein contributed RMB 200 billion exports 2023.
AR virtual try-on used by 60% online shoppers in 2023.
NFT fashion drops sold 500,000 units on Chinese platforms 2023.
Mobile app fashion sales 85% of total e-com in 2023.
Social commerce fashion transactions 40% of e-com total 2023.
Luxury resale platforms like Dewu GMV RMB 150 billion 2023.
KOL live sales average RMB 5 million per session top 100 in 2023.
Short video fashion content views 2 trillion in 2023.
AI recommendation drove 35% conversion uplift in 2023 platforms.
Metaverse fashion events attracted 10 million users 2023.
Flash sale fashion deals 70% of daily traffic spikes 2023.
Overseas Chinese shoppers via Temu USD 15 billion 2023.
Voice shopping fashion pilots 12% adoption rate 2023.
Blockchain traced fashion sales up 18% premium segment 2023.
Omnichannel integration boosted retention 25% in 2023.

E-commerce & Digital Fashion Interpretation

China's fashion industry is no longer just about dressing up; it's a sprawling, algorithmically-driven digital bazaar where live streams move mountains of merchandise, virtual try-ons are the new fitting room, and your next outfit is as likely to be recommended by AI as it is by a friend, proving that while trends are fleeting, the sheer volume of commerce is a force to be reckoned with.

Exports & International Trade

China exported USD 162 billion in textiles and apparel in 2023.
Apparel exports to US reached USD 35 billion in 2023.
EU imported USD 28 billion Chinese fashion goods in 2023.
Japan fashion imports from China USD 22 billion 2023.
ASEAN markets took 25% of China's apparel exports in 2023.
Knitwear exports grew 8% to USD 45 billion in 2023.
Footwear exports USD 52 billion, 60% of global supply 2023.
Luxury brand OEM exports RMB 300 billion 2023.
Silk products exported to 180 countries, USD 18 billion 2023.
Home textile exports USD 38 billion in 2023.
Vietnam imports RMB 120 billion Chinese fabrics for re-export 2023.
RCEP boosted fashion exports by 12% to member states 2023.
Bangladesh sourced 40% raw materials from China 2023.
E-commerce cross-border fashion exports USD 90 billion 2023.
US tariffs impacted exports by 5% decline in high-end apparel 2023.
Africa fashion imports from China up 20% to USD 10 billion 2023.
Middle East luxury fashion from China USD 15 billion 2023.
India imported USD 2.5 billion Chinese man-made fabrics 2023.
Belt and Road countries 35% of total exports 2023.
Sustainable certified exports grew 22% to USD 20 billion 2023.
Denim exports to Europe USD 8 billion 2023.
Sportswear to Southeast Asia USD 12 billion 2023.
Imports of luxury fashion goods totaled USD 12 billion in 2023.

Exports & International Trade Interpretation

While holding half the world's closets hostage with its footwear, China's fashion industry has tactically threaded the globe, dressing everything from American wardrobes and European denim to Southeast Asian sportswear, all while stitching together a luxury supply chain and weaving its influence into the very fabric of international trade.

Manufacturing & Production

China produced 30 billion pieces of apparel in 2022, accounting for 50% of global output.
Textile yarn production reached 35 million tons in China during 2023.
Over 50,000 garment factories operate in Guangdong province alone in 2023.
Fabric production capacity hit 60 billion meters annually in 2023.
Automation in sewing lines adopted by 40% of large factories by 2023.
Chemical fiber output was 72 million tons in 2023, 70% of world total.
Zhejiang province produced 15% of China's knitwear in 2023.
Leather goods manufacturing output RMB 180 billion in 2023.
85% of fast fashion items for global brands manufactured in China 2023.
Silk production totaled 180,000 tons in 2023, leading globally.
Footwear production 12 billion pairs in 2023.
Dyeing and finishing capacity 45 billion meters in 2023.
Over 20 million workers employed in fashion manufacturing sector 2023.
Sustainable dyeing tech implemented in 25% factories by 2023.
Cotton consumption 8.5 million tons for apparel in 2023.
Smart factory adoption rate 35% in top 500 firms 2023.
Wool yarn production 450,000 tons annually 2023.
Denim fabric output 1.2 billion meters in 2023.
Embroidery products manufacturing 2.5 billion units 2023.
Sportswear production lines expanded by 18% in 2023.
Recycled polyester fiber production 15 million tons 2023.
Fur garment production down 15% to 20 million pieces 2023.
Bag manufacturing output 8 billion units in 2023.
Hat and cap production 3.5 billion pieces 2023.
Jewelry manufacturing value RMB 250 billion 2023.
Underwear production 10 billion pieces annually 2023.
Children's clothing output 5 billion garments 2023.
Wedding dress manufacturing 1.2 million units 2023.
Protective fashion workwear 2 billion pieces 2023.

Manufacturing & Production Interpretation

China is the undisputed, industrious engine room of global fashion, dressing half the world in a dizzying cascade of billions while quietly weaving a more automated and slightly greener thread into its colossal tapestry.

Market Size & Revenue

In 2023, China's fashion industry generated total revenue of approximately RMB 2.1 trillion, representing 8.5% of the national retail sales of consumer goods.
The luxury fashion segment in China grew by 12% year-over-year in 2022, reaching USD 45 billion in market value.
Fast fashion retail sales in China hit RMB 450 billion in 2023, with a CAGR of 7.2% from 2018-2023.
China's apparel e-commerce market size expanded to RMB 1.2 trillion in 2022, accounting for 55% of total apparel sales.
The children's wear market in China reached RMB 250 billion in 2023, growing at 9.8% annually since 2020.
Sportswear segment revenue in China was RMB 380 billion in 2023, up 15% from 2022.
Men's fashion market value stood at RMB 620 billion in 2022, comprising 35% of the total apparel market.
Women's apparel sales generated RMB 850 billion in 2023, with a 6.5% YoY increase.
Footwear market in China valued RMB 420 billion in 2023, driven by athleisure trends.
Accessories and jewelry fashion segment reached RMB 180 billion in 2022.
Projected fashion market growth in China to RMB 2.8 trillion by 2027 at 6.3% CAGR.
Offline fashion retail sales accounted for RMB 950 billion in 2023, down 2% from peak pre-COVID.
Denim and casual wear subsector hit RMB 320 billion in sales volume in 2023.
Sustainable fashion market niche grew to RMB 120 billion in 2023, up 25% YoY.
Wedding and formal wear market valued at RMB 150 billion in 2022.
Lingerie and underwear segment revenue RMB 280 billion in 2023.
Outdoor apparel market size RMB 220 billion in 2023, CAGR 12% since 2019.
Plus-size fashion market emerged at RMB 90 billion in 2023.
Vintage and second-hand fashion resale market RMB 50 billion in 2023.
Fur and leather goods fashion sales RMB 110 billion in 2022.
Swimwear market in China valued RMB 45 billion in summer 2023 season.
Eyewear fashion segment RMB 130 billion in 2023.
Bag and handbag market RMB 260 billion in 2023.
Silk fashion products sales RMB 80 billion in 2023.
Wool apparel market RMB 140 billion annually as of 2022.
Cotton-based fashion wear RMB 550 billion in production value 2023.
High-end tailoring segment RMB 70 billion in 2023.
Streetwear fashion market RMB 200 billion in urban China 2023.
Ethnic minority fashion niche RMB 30 billion in 2023.
Overall fashion industry contribution to GDP was 2.3% in 2023, equating to RMB 2.1 trillion.

Market Size & Revenue Interpretation

Despite China's digital runway surging with over a trillion in e-commerce sales, the fashion industry remains a beautifully tailored and sprawling mosaic, stitched together from a RMB 450 billion fast-fashion habit, a booming RMB 380 billion passion for sportswear, and even a RMB 90 billion embrace of plus-size inclusivity, proving that its RMB 2.1 trillion contribution to the economy is anything but one-size-fits-all.

Sources & References

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