Key Takeaways
- In 2023, China's catering industry generated total revenue of 5.31 trillion yuan, up 20.4% from 2022.
- The catering market size in China reached 4.67 trillion yuan in 2022, recovering strongly post-COVID.
- By 2027, China's catering industry is projected to exceed 6.5 trillion yuan in market value.
- China's catering industry CAGR from 2018-2023 was 8.2%.
- Projected CAGR for 2023-2028 is 9.1% for China's catering market.
- Foodservice market expected to grow at 10.5% annually to 2027.
- 68% of consumers dined out weekly in urban China in 2023.
- 45% of millennials prefer quick-service over full-service restaurants.
- Online ordering accounted for 52% of all catering orders in 2023.
- Haidilao operated over 1,500 restaurants in China by end-2023.
- Xi'an Famous Foods expanded to 300 outlets in 2023.
- McDonald's China had 5,500 stores generating 45 billion yuan revenue.
- Total catering employment reached 28 million workers in 2023.
- Average wage in catering sector was 45,000 yuan annually in 2023.
- 65% of catering workforce are migrants from rural areas.
China's catering industry thrives with strong growth and diverse popular segments.
Consumer Behavior
- 68% of consumers dined out weekly in urban China in 2023.
- 45% of millennials prefer quick-service over full-service restaurants.
- Online ordering accounted for 52% of all catering orders in 2023.
- 62% of consumers prioritize food safety in restaurant choices.
- Average spend per meal in casual dining was 85 yuan in 2023.
- 71% of Gen Z favor milk tea and bubble tea outlets daily.
- Health-conscious meals chosen by 55% of urban consumers weekly.
- 48% prefer local cuisines over international in tier-1 cities.
- Peak dining time shifted to 18:00-20:00 for 65% of diners.
- 37% of consumers use loyalty apps for discounts regularly.
- Vegetarian options demanded by 28% of diners in 2023 surveys.
- Group dining (4+ people) comprised 42% of restaurant visits.
- 59% check online reviews before dining out.
- Solo dining rose to 22% of total meals in urban areas.
- Spicy food preference at 67% among southern consumers.
- 51% willing to pay premium for sustainable sourcing.
- Weekend brunch popular with 39% of white-collar workers.
- Delivery preferred over dine-in by 60% during weekdays.
- 44% of families dine out for children's birthdays annually.
- Craft beer consumption up 35% among 25-35 age group.
- 73% use WeChat Pay or Alipay for restaurant payments.
- Low-calorie menu items ordered by 31% of female diners.
- 56% prefer chain brands for consistency in quality.
- Hotpot social dining chosen by 49% for gatherings.
- 64% of tourists try local street food on visits.
Consumer Behavior Interpretation
Employment and Operations
- Total catering employment reached 28 million workers in 2023.
- Average wage in catering sector was 45,000 yuan annually in 2023.
- 65% of catering workforce are migrants from rural areas.
- Turnover rate in restaurants averaged 35% in 2023.
- Female employees comprised 52% of total catering staff.
- Chefs numbered 8.5 million in China's catering industry 2023.
- Service staff total 12 million, with training coverage 40%.
- Automation reduced manual labor needs by 15% in chains.
- Part-time workers made up 28% during peak seasons.
- Supply chain logistics employed 3.2 million in catering.
Employment and Operations Interpretation
Growth and Projections
- China's catering industry CAGR from 2018-2023 was 8.2%.
- Projected CAGR for 2023-2028 is 9.1% for China's catering market.
- Foodservice market expected to grow at 10.5% annually to 2027.
- Online catering delivery projected to reach 1.5 trillion yuan by 2025.
- Full-service restaurants expected to grow 7.8% CAGR to 2028.
- Quick-service segment CAGR forecasted at 11.2% through 2027.
- Hotpot market projected to hit 800 billion yuan by 2025, CAGR 12%.
- Milk tea market growth rate of 15% expected annually to 2026.
- Overall industry recovery post-2022 expected to sustain 15% growth in 2024.
- Street food vendors projected to increase revenue by 18% YoY in 2024.
- Fine dining segment growth forecast at 6.5% CAGR to 2028.
- Delivery platforms market share to rise from 20% to 30% by 2027.
- Western cuisine growth in tier-2 cities at 13% CAGR projected.
- Health-focused catering projected CAGR of 14.2% to 2026.
- Coffee market in catering to grow 16% annually to 2025.
- Banquet services recovery growth of 22% expected in 2024.
- Rural catering market CAGR 11.8% forecasted to 2027.
- Plant-based menu items growth at 20% YoY projected.
- AI-integrated restaurants to capture 5% market growth by 2028.
- Tourism-driven catering growth 25% in 2024 post-recovery.
- Chain store expansion CAGR 9.5% to 2026.
- Zero-waste catering models growth 18% annually projected.
- Premium alcohol-pairing dining CAGR 10% to 2027.
- E-commerce integrated catering sales growth 28% YoY forecast.
Growth and Projections Interpretation
Major Chains and Players
- Haidilao operated over 1,500 restaurants in China by end-2023.
- Xi'an Famous Foods expanded to 300 outlets in 2023.
- McDonald's China had 5,500 stores generating 45 billion yuan revenue.
- KFC China outlets numbered 10,000 with 60 billion yuan sales.
- Starbucks China surpassed 6,500 stores in 2023.
- Nayuki milk tea chain had 1,200 outlets revenue 12 billion yuan.
- Haidilao's average store revenue was 120 million yuan annually.
- Dicos fast food chain operated 8,000 stores in 2023.
- Pizza Hut China had 2,800 outlets with strong pizza sales.
- Luckin Coffee expanded to 8,000+ stores surpassing Starbucks.
- Yonghe King congee chain had 400 outlets revenue growth 15%.
- Green Tea Restaurant chain totaled 500 stores in China.
- Huang Ji Huang brand hotpot chain 350 stores.
- Mixue Bingcheng ice cream tea had 25,000 outlets.
- Tim Hortons entered with 200 stores in 2023.
- Papa John's China 150 stores focusing pizza delivery.
- Subway China reached 700 outlets in 2023.
- Coco milk tea franchise 4,500 stores revenue 20 billion.
- Chagee tea chain grew to 1,000 stores rapidly.
- Vietnamese Pho chains like Pho 24 had 100 outlets.
Major Chains and Players Interpretation
Market Size and Revenue
- In 2023, China's catering industry generated total revenue of 5.31 trillion yuan, up 20.4% from 2022.
- The catering market size in China reached 4.67 trillion yuan in 2022, recovering strongly post-COVID.
- By 2027, China's catering industry is projected to exceed 6.5 trillion yuan in market value.
- Full-service restaurants accounted for 55% of total catering revenue in 2023, totaling about 2.92 trillion yuan.
- Quick service restaurants contributed 1.8 trillion yuan to China's catering revenue in 2023.
- In 2023, the average annual revenue per catering enterprise in China was 1.2 million yuan.
- China's catering industry revenue per capita reached 3,780 yuan in 2023.
- The online catering delivery segment generated 1.03 trillion yuan in 2023, 19% of total industry revenue.
- In H1 2023, catering revenue nationwide hit 2.44 trillion yuan, up 76.4% year-on-year.
- Beijing's catering industry revenue was 1,200 billion yuan in 2023, leading all provinces.
- Shanghai catering revenue reached 950 billion yuan in 2023.
- Guangdong province contributed 780 billion yuan to national catering revenue in 2023.
- The catering industry's GDP contribution in China was 4.5% in 2023.
- Total catering outlets numbered 12.9 million in China as of 2023.
- Revenue from hotpot segment alone was 500 billion yuan in 2023.
- Barbecue catering revenue hit 300 billion yuan in 2023.
- Snack and street food revenue totaled 1.1 trillion yuan in 2023.
- Fine dining segment revenue was 400 billion yuan, growing 15% YoY in 2023.
- Casual dining outlets generated 2.1 trillion yuan in 2023.
- The industry's total assets value stood at 8.2 trillion yuan end of 2023.
- In 2023, catering revenue growth rate was highest in central China at 25.3%.
- Western fast food revenue in China was 450 billion yuan in 2023.
- Traditional Chinese restaurant revenue totaled 3.2 trillion yuan in 2023.
- Delivery platform commissions contributed 150 billion yuan to revenue streams in 2023.
- Banquet and event catering revenue was 250 billion yuan in 2023.
- Tea house and milk tea revenue reached 600 billion yuan in 2023.
- Seafood restaurant revenue was 350 billion yuan in 2023.
- Vegetarian and health food catering revenue grew to 180 billion yuan in 2023.
- Coffee shop chain revenue totaled 280 billion yuan in 2023.
- The catering industry's export-related revenue was 120 billion yuan in 2023.
Market Size and Revenue Interpretation
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