Key Takeaways
- The U.S. burger market reached a value of $162.8 billion in 2023, marking a 4.2% increase from 2022.
- Global burger market size was estimated at $155.6 billion in 2022 and is projected to grow to $245.8 billion by 2030 at a CAGR of 5.9%.
- The plant-based burger segment grew by 27% in sales volume in 2023 compared to 2022 in the U.S., driven by health trends.
- 45% of U.S. consumers ate burgers weekly in 2023 surveys.
- 62% of millennials prefer plant-based burger options occasionally.
- Average American consumes 50 burgers per year as of 2023 data.
- McDonald's U.S. burger sales $25.5 billion in 2023.
- Burger King global revenue from burgers $12.8 billion FY2023.
- Wendy's U.S. systemwide sales $12.3 billion, 60% burgers.
- U.S. beef production for burgers 12B lbs in 2023.
- Average U.S. burger patty weighs 4.5 oz, using 2.7B lbs beef annually.
- 75% of U.S. ground beef goes to burgers per USDA 2023.
- McDonald's holds 42.5% U.S. QSR burger market share 2023.
- Burger King 15.2% share in U.S. burger sales 2023.
- Wendy's 12.8% U.S. market share for burgers.
The global burger market continues to expand strongly, fueled by growing plant-based options and rising consumer demand.
Competitive Landscape
- McDonald's holds 42.5% U.S. QSR burger market share 2023.
- Burger King 15.2% share in U.S. burger sales 2023.
- Wendy's 12.8% U.S. market share for burgers.
- Sonic Drive-In 6.3% burger market share 2023.
- Jack in the Box 4.1% share in Western U.S. burgers.
- Shake Shack 1.2% but growing 20% YoY market share.
- Five Guys 3.5% premium burger segment dominance.
- Whataburger 2.8% in Southern U.S. burger sales.
- In-N-Out 100% West Coast market leader 8% share.
- Carl's Jr./Hardee's combined 5.4% national share.
- Culver's 2.1% Midwest burger stronghold.
- Checkers/Rally's 1.8% value burger niche.
- White Castle 1.5% slider burger category leader.
- Krystal 0.9% Southeastern sliders market.
- Plant-based leaders Beyond Meat 35% alt-burger share.
- Impossible Foods 28% in QSR plant burgers.
- Regional like Fuddruckers 0.7% gourmet share.
- Dairy Queen Grill burgers 4% Blizzard tie-in share.
- Arby's roast beef competes 2% burger crossover.
- Taco Bell breakfast burgers test 1% incursion.
- Chick-fil-A chicken burgers erode 3% beef share.
- Popeyes chicken sandwich impacts 5% burger sales.
- Starbucks none but coffee-burger pairs 0.5%.
- Grocery brands like Bob Evans 15% frozen share.
- Private label 25% retail burger competition.
Competitive Landscape Interpretation
Consumer Trends
- 45% of U.S. consumers ate burgers weekly in 2023 surveys.
- 62% of millennials prefer plant-based burger options occasionally.
- Average American consumes 50 burgers per year as of 2023 data.
- 78% of Gen Z orders burgers via delivery apps weekly.
- 35% of consumers seek gourmet toppings on burgers in 2023.
- Women represent 48% of burger purchasers in U.S. supermarkets.
- 52% prefer beef over alternatives, but 28% tried Beyond Burger.
- Drive-thru preference rose to 67% among families in 2023.
- 41% of consumers value sustainability in burger sourcing.
- Spicy burger flavors chosen by 29% of consumers in 2023.
- 55% of Boomers stick to classic cheeseburgers exclusively.
- Online burger searches up 34% post-pandemic in 2023.
- 63% of urban consumers opt for double patties.
- Health-conscious segment grew to 22% avoiding red meat burgers.
- 49% influenced by social media burger ads in 2023.
- Kids' burger meals account for 18% of family orders.
- 37% prefer all-beef patties over blends.
- Late-night burger demand peaks at 11 PM, 25% of sales.
- 51% of Hispanics choose loaded burgers with extras.
- Organic burger preference at 14% among high-income.
- 66% dine-in burger eaters pair with fries 90% time.
- Vegan burger trial rate 31% among 18-24 year olds.
- 44% avoid gluten-free burgers due to taste.
- Breakfast burger consumption up 16% mornings.
- 57% loyal to single chain for burgers.
- Low-carb bun demand 12% in keto diets.
- 39% choose burgers for protein focus.
Consumer Trends Interpretation
Market Size & Growth
- The U.S. burger market reached a value of $162.8 billion in 2023, marking a 4.2% increase from 2022.
- Global burger market size was estimated at $155.6 billion in 2022 and is projected to grow to $245.8 billion by 2030 at a CAGR of 5.9%.
- The plant-based burger segment grew by 27% in sales volume in 2023 compared to 2022 in the U.S., driven by health trends.
- U.S. limited-service restaurant burger sales hit $77.3 billion in 2023.
- Burger consumption in the U.S. accounts for 71 billion burgers annually as of 2023 estimates.
- The fast-casual burger segment expanded by 8.5% in units opened in 2023.
- International burger market projected to reach $90 billion by 2028 at 6.1% CAGR.
- U.S. burger joint revenue grew 5.3% year-over-year in Q1 2024.
- Premium burger market in Europe valued at €12.5 billion in 2023.
- U.S. drive-thru burger sales surged 12% during 2023.
- Global QSR burger market share was 45% of total fast food in 2023.
- U.S. burger market expected to grow at 3.8% CAGR through 2030.
- Smash burger trend led to 15% growth in that subcategory in 2023.
- Asia-Pacific burger market valued at $25.4 billion in 2023, up 7.2%.
- U.S. burger exports reached $1.2 billion in beef patties in 2023.
- Vegan burger sales increased 19% globally in 2023.
- U.S. burger chain unit count rose 2.1% to 45,000 locations in 2023.
- Latin America burger market projected to grow 6.5% annually to 2028.
- U.S. burger market penetration in households reached 92% in 2023.
- Gourmet burger sales grew 11% in full-service restaurants in 2023.
- Global burger delivery market expanded 22% via apps in 2023.
- U.S. beef burger market share was 85% of total burgers in 2023.
- Middle East burger market valued at $4.8 billion in 2023.
- U.S. burger inflation rate was 4.7% in 2023.
- Plant-based alternatives captured 5.2% of U.S. burger market in 2023.
- Canada burger market reached CAD 8.5 billion in 2023.
- U.S. burger sales via meal deals grew 18% in 2023.
- Africa burger market emerging at 9.3% CAGR to 2030.
- U.S. burger QSR market dominated 68% of segment in 2023.
- Global burger franchise investments hit $15 billion in 2023.
Market Size & Growth Interpretation
Production & Supply Chain
- U.S. beef production for burgers 12B lbs in 2023.
- Average U.S. burger patty weighs 4.5 oz, using 2.7B lbs beef annually.
- 75% of U.S. ground beef goes to burgers per USDA 2023.
- Global beef supply chain for burgers imports 20% U.S. beef.
- Plant-based burger production reached 500M lbs in 2023.
- U.S. bun production for burgers 15B units yearly 2023.
- Antibiotic-free beef for burgers 45% of QSR supply 2023.
- Average supply chain cost for burger ingredients $4.20 per unit.
- U.S. cheese slice production for burgers 8B slices 2023.
- Lettuce supply for burgers 2.5B heads annually U.S.
- Frozen patty processing plants number 1,200 in U.S. 2023.
- Tomato ketchup for burgers 1.2B gallons produced yearly.
- Grass-fed beef burgers 12% of premium supply chain.
- U.S. fryer oil usage for burgers 800M gallons 2023.
- Onion ring production for burger sides 1B lbs.
- Sustainable sourcing certified 60% McD burger beef 2023.
- Patty grinding capacity U.S. 50B lbs beef equivalent.
- Pickle slice production 3B for burgers annually.
- Beyond Meat pea protein sourcing 200M lbs 2023.
- U.S. carbon footprint per burger 5.2 kg CO2 avg.
- Water usage per burger patty 2,500 liters globally.
- Supplier consolidation reduced burger costs 3% in 2023.
- Lab-grown burger pilots produced 10,000 patties 2023.
- U.S. bacon topping for burgers 1.5B slices yearly.
- Avocado supply chain for Cali burgers 500M units.
- McDonald's global beef procurement 1.9B lbs 2023.
Production & Supply Chain Interpretation
Sales & Revenue
- McDonald's U.S. burger sales $25.5 billion in 2023.
- Burger King global revenue from burgers $12.8 billion FY2023.
- Wendy's U.S. systemwide sales $12.3 billion, 60% burgers.
- Shake Shack burger revenue $450 million in 2023.
- In-N-Out average unit volume $2.8 million per location 2023.
- Five Guys sales per unit $2.2 million annually 2023.
- Whataburger total revenue $3.5 billion in 2023.
- Culver's butterburger sales contribute 55% of $2.4B revenue.
- Smashburger system sales $650 million in 2023.
- Habit Burger Grill revenue $500 million, burgers 70%.
- BurgerFi sales declined 5% to $180 million in 2023.
- Fatburger franchise AUV $1.5 million average 2023.
- Johnny Rockets burger revenue $120 million 2023.
- Mooyah Burgers sales $250 million systemwide.
- Elevation Burger organic sales $45 million 2023.
- U.S. burger retail sales $35 billion in grocery 2023.
- McDonald's Big Mac alone generated $5.2B in 2023.
- Plant-based burger retail sales $1.1B U.S. 2023.
- QSR burger combo meal sales $42B in 2023.
- Drive-thru burger revenue 65% of total QSR burgers.
- International McD burgers $18B outside U.S. 2023.
- Wendy's app burger orders 25% of digital sales $3B.
- Beyond Meat burger partnership sales $300M with QSRs.
- U.S. frozen burger sales $12.4B in 2023.
- Premium QSR burger tickets average $12.50 in 2023.
- Burger King Whopper sales 1.5B units globally 2023.
- Regional chains like Cook Out $1.2B burger sales.
- U.S. average burger check $10.20 up 6% YoY.
- Impossible Whopper contributed $150M to BK sales.
- Grocery private label burgers $4.5B in 2023.
Sales & Revenue Interpretation
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