Move over, Prosecco: Brazil is quietly uncorking a sparkling wine revolution, with production soaring to over 100 million liters in 2022 as the country's vineyards blossom into a sophisticated New World player.
Key Takeaways
- Brazil's wine production reached 42.3 million liters in 2022, marking a 5.2% increase from 2021
- Serra Gaúcha region accounted for 78.4% of Brazil's total wine production volume in 2023, totaling 33.1 million liters
- Sparkling wine production in Brazil surged to 101.2 million liters in 2022, representing 70% of total wine output
- Brazil's vineyard area expanded to 84,200 hectares in 2023, with 72% in Rio Grande do Sul
- Serra Gaúcha hosts 61,000 ha of vineyards, 85% Vitis labrusca varieties in 2022
- Campanha Gaúcha vineyards cover 8,500 ha, 92% Vitis vinifera in 2023
- Brazil's exports of bottled wine reached USD 42.5 million in 2022, growing 14.7% YoY
- Sparkling wine exports hit 13.4 million liters in 2023, 85% to USA and Paraguay
- Brazil exported wine to 78 countries in 2022, up from 72 in 2021
- Per capita wine consumption in Brazil rose to 2.8 liters in 2023
- Sparkling wine sales reached 125 million liters domestically in 2022, 75% market share
- Fine wine consumption grew 11% to 22.4 million liters in urban Brazil 2023
- Brazilian wine industry generated BRL 12.5 billion in revenue 2023
- Wine sector employed 52,000 direct jobs in 2022, +4% YoY
- Export revenue contribution 3.2% of total sector value USD 50M 2023
Brazil's wine industry is growing through increased production, exports, and quality focus.
Domestic Market and Consumption
- Per capita wine consumption in Brazil rose to 2.8 liters in 2023
- Sparkling wine sales reached 125 million liters domestically in 2022, 75% market share
- Fine wine consumption grew 11% to 22.4 million liters in urban Brazil 2023
- São Paulo state consumed 42% of national wine sales in 2022
- Off-trade wine sales value hit BRL 4.2 billion in 2023, +9%
- 68% of Brazilians aged 25-44 consume wine weekly, 2023 survey
- Moscato sparkling dominates with 52% market share, 65M liters sold 2022
- Online wine sales surged 28% to BRL 850 million in 2023
- Per capita still wine consumption is 1.2 liters annually in South Brazil 2023
- Supermarket channel holds 55% of wine retail volume 2022
- Female consumers represent 58% of wine buyers in 2023 Ibravin data
- National wine market volume was 167 million liters in 2023
- Prosecco-style wines consumed 28 million liters, 22% total sparkling 2022
- Rio de Janeiro wine expenditure per capita BRL 45 in 2023
- 42 million Brazilians drink wine occasionally, 20% population 2023
- Bag-in-box wine sales up 15% to 12M liters in 2022 recession response
- Millennials drive 65% of premium wine purchases over BRL 50/bottle 2023
- On-trade consumption recovered to 35M liters post-COVID in 2023
- South region per capita 8.2 liters vs national 2.8 in 2022
- Low/no alcohol wine sales 1.2M liters, 0.7% market 2023 trend
- 2023 holiday season sparkling sales +22% YoY to 40M liters
- Wine market CAGR 6.2% projected to 2028 at 210M liters
Domestic Market and Consumption Interpretation
Brazil is bubbling with potential, as its wine culture matures from a national sweet sparkle into a more sophisticated, regionally diverse, and digitally savvy market—though São Paulo remains happily tipsy with power.
Export and Trade
- Brazil's exports of bottled wine reached USD 42.5 million in 2022, growing 14.7% YoY
- Sparkling wine exports hit 13.4 million liters in 2023, 85% to USA and Paraguay
- Brazil exported wine to 78 countries in 2022, up from 72 in 2021
- USA imported 4.2 million liters of Brazilian sparkling wine in 2023, 32% of total exports
- Export value per liter averaged USD 4.28 for fine wines in 2022
- Paraguay received 22% of Brazil's wine exports by volume in 2023, 2.9 million liters
- Bulk wine exports dropped 8% to 1.1 million liters in 2022
- China wine imports from Brazil grew 45% to USD 3.1 million in 2023
- 65% of exports are sparkling wines, valued at USD 28.7 million in 2022
- UK market took 850,000 liters of Brazilian wine in 2023, +12%
- Export growth to Europe reached 19% YoY, 1.8 million liters in 2022
- Canada imported USD 2.4 million Brazilian wines in 2023
- Still wine exports totaled 5.6 million liters, 40% to North America 2022
- Japan received 320,000 liters, premium segment in 2023
- Average export price for sparkling rose to USD 3.95/liter in 2022
- 2023 exports to Russia surged 55% post-sanctions shift, 450k liters
- Chile imported 1.2 million liters Brazilian wine in 2022
- Organic wine exports doubled to 180,000 liters in 2023
- Germany took 15% of fine wine exports, USD 4.2M in 2022
- Total wine export volume was 16.8 million liters in 2023
- Brazil imported 2.1 million liters of wine in 2022, mostly premium French
Export and Trade Interpretation
Brazilian winemakers are proving they're much more than just samba and sun, having fizz-ically expanded their global footprint by strategically popping corks for value-conscious markets while sipping on their own premium French imports for inspiration.
Industry Economics and Trends
- Brazilian wine industry generated BRL 12.5 billion in revenue 2023
- Wine sector employed 52,000 direct jobs in 2022, +4% YoY
- Export revenue contribution 3.2% of total sector value USD 50M 2023
- Tourism from wine routes generated BRL 1.8B in 2023 RS alone
- R&D investment in viticulture BRL 45M annually by Embrapa 2022
- 1,200 wineries contribute BRL 8.9B to GDP in South Brazil 2023
- Sustainability costs 12% of production budget for 65% wineries 2023
- Wine taxes represent 45% of retail price in Brazil 2022
- Investment in new vineyards BRL 320M in 2023, 2,100 ha added
- Sparkling wine ROI averages 18% for top producers 2022
- 28% of wineries report profit margins over 20% in 2023 premium shift
- Grape purchasing cost 35% of winemaking expenses 2022 average
- Industry carbon footprint reduced 15% since 2018 to 0.85 kgCO2/liter 2023
- Female employment in sector 38%, up from 29% in 2015, 2023 data
- Tech adoption (drones, AI) in 22% vineyards, saving 12% costs 2023
- Sector multiplier effect creates 4.2 indirect jobs per direct 2022
- Branding investment BRL 120M yearly, boosting exports 16% 2023
- Energy costs 8% of operations, solar adoption in 35% wineries 2023
- Premium wine segment grew 25% value, 45% margins for leaders 2022
- Government subsidies BRL 65M for viticulture modernization 2023
Industry Economics and Trends Interpretation
Brazil's wine industry is fermenting a quiet revolution, proving that its blend of robust tourism, rising exports, and savvy sustainability isn't just for show, but a calculated toast to the future—even if it still has to swallow a 45% tax on every sip.
Production Statistics
- Brazil's wine production reached 42.3 million liters in 2022, marking a 5.2% increase from 2021
- Serra Gaúcha region accounted for 78.4% of Brazil's total wine production volume in 2023, totaling 33.1 million liters
- Sparkling wine production in Brazil surged to 101.2 million liters in 2022, representing 70% of total wine output
- Average wine yield per hectare in Brazil's Campanha region was 12.5 tons in 2023, up from 11.8 tons in 2022
- Brazil harvested 1.42 million tons of wine grapes in the 2022/2023 vintage, a 3.7% rise year-over-year
- In 2023, Brazil's fine wine production hit 15.8 million liters, driven by Merlot varietals
- Table wine output in Brazil declined to 28.4 million liters in 2022 due to quality focus shift
- Bento Gonçalves municipality produced 18.2 million liters of wine in 2023, 43% of Rio Grande do Sul's total
- Brazil's organic wine production grew 22% to 2.1 million liters in 2023
- Vale dos Vinhedos GI zone yielded 8.7 million liters in 2022 vintage
- Caxias do Sul contributed 12.4 million liters to national wine production in 2023
- Brazil's 2023 grape crush totaled 1.51 million tons, with 65% destined for winemaking
- Sparkling wine base wine production was 45.6 million liters in Serra Catarinense 2022
- Fine still wine output increased 8.9% to 17.2 million liters in 2023 nationally
- Farroupilha region produced 5.3 million liters of wine in 2022, focusing on Tannat
- Brazil's total wine production value reached BRL 2.8 billion in 2023 estimates
- 2023 vintage saw 4.2% higher yields in Pinot Noir at 10.8 tons/ha
- Garibaldi city output was 7.9 million liters in 2023, 19% sparkling
- Brazil processed 920,000 tons of Vitis labrusca grapes for wine in 2022
- Encruzilhada do Sul produced 3.1 million liters in Campanha Gaúcha 2023
- National rosé wine production doubled to 1.8 million liters in 2023
- 2022/2023 harvest quality index reached 92.5/100 in Serra Gaúcha
- Flores da Cunha yielded 14.5 million liters, leading municipalities in 2023
- Brazil's low-alcohol wine production emerged at 450,000 liters in 2023
- Vintage 2023 saw 6.1 tons/ha average for Cabernet Sauvignon
- Pinto Bandeira GI produced 2.4 million liters of premium wines in 2022
- Total Brazilian wineries numbered 1,089 in 2023, producing 44.1 million liters combined
- 2023 Tannat production hit 3.2 million liters, up 12%
- Verão do Jacobi region contributed 1.9 million liters in 2022
- Brazil's wine production per capita vineyard worker was 28,500 liters in 2023
Production Statistics Interpretation
Brazil’s wine industry is bubbling with ambition, as its sparkling wine now fizzes over 70% of total output, proving that while the world may not yet look to Brazil for its fine reds, it certainly knows how to throw a celebratory party from the vineyard.
Vineyard and Grape Data
- Brazil's vineyard area expanded to 84,200 hectares in 2023, with 72% in Rio Grande do Sul
- Serra Gaúcha hosts 61,000 ha of vineyards, 85% Vitis labrusca varieties in 2022
- Campanha Gaúcha vineyards cover 8,500 ha, 92% Vitis vinifera in 2023
- Planted density averages 2,800 vines/ha in Vale dos Vinhedos GI, 2023 data
- Serra Catarinense expanded to 2,900 ha in 2022, up 15% since 2018
- Brazil has 12,400 ha of Bordô (Isabel) grapevines, largest variety area
- Vitis vinifera occupies 22,500 ha nationally, 27% of total vineyards in 2023
- Average vine age in Bento Gonçalves is 25 years, with 40% over 30 years old
- 5,200 ha in Santa Catarina state vineyards, 95% fine grapes in 2023
- Niagara Rosada covers 9,800 ha, second most planted in Brazil 2022
- Mechanical harvesting used on 45% of 84,000 ha vineyards in 2023
- Vale do Rio São Francisco has 1,200 ha irrigated vineyards, 100% vinifera
- 18% of RS vineyards are GI certified, totaling 11,000 ha in 2023
- Average trellis height in Campanha is 2.1 meters for 8,500 ha
- 3,100 ha of Merlot planted, most widespread vinifera in Brazil 2023
- Organic vineyards span 1,850 ha, 2.2% of national total in 2022
- Cabernet Sauvignon area grew to 2,900 ha, +10% in 2023
- 65% of vineyards use drip irrigation across 55,000 ha in 2023
- Tannat vineyards expanded to 1,650 ha in Campanha Gaúcha 2022
- Pinot Noir planted on 1,200 ha, mainly Serra Catarinense 2023
- Heritage vines over 50 years old cover 4,200 ha in Serra Gaúcha
- Moscato Giallo area is 7,200 ha, key for sparkling bases, 2023
- 2.5% annual vineyard conversion to vinifera, adding 1,800 ha yearly
- Flores da Cunha has 5,800 ha, highest municipal vineyard area 2023
- Chardonnay vineyards total 1,450 ha, up 18% since 2020
- 28% of vineyards on slopes over 20% inclination in RS 2022
- Ancelota variety spans 4,500 ha, used in vermouth production
Vineyard and Grape Data Interpretation
Brazil’s wine industry is a sprawling, deeply rooted family portrait where the proud, old-school Vitis labrusca clan still dominates the sofa in Serra Gaúcha, but the ambitious Vitis vinifera kids are steadily converting the basement and moving up to better slopes, all while keeping one foot firmly in the irrigated, mechanically-harvested present.
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