Online travel booking is projected to support US$350 billion in global accommodation reservations in 2024 while travel prices and service expectations are moving fast. At the same time, 43% of consumers say sustainability shapes their brand choices, yet 25% would switch after poor customer service, and 60% credit digital planning tools for better decisions. The result is a market where tech, loyalty, and traveler preferences compete in real time across every channel.
Key Takeaways
- 43% of consumers said sustainability influences their choice of travel brand (Booking.com Sustainability Report 2023 findings)
- 73% of travelers research destinations on multiple channels before booking (Google travel study)
- 60% of travelers said digital travel planning tools help them make better decisions (Google travel insights)
- 25% of global travelers said they would switch to a different airline or hotel brand due to poor customer service (KPMG customer experience benchmarks for travel)
- US$14.1 billion international travel expenditures from Saudi Arabia in 2023 (World Bank international tourism expenditures indicator)
- US$1.2 trillion global leisure travel market value in 2023 (UNWTO/WTTC aggregated spending estimate published in WTTC reports)
- US$19.2 billion international travel receipts in Australia in 2023 (World Bank indicator for international tourism receipts)
- US$350 billion global accommodation bookings via online travel agencies were projected for 2024 (Phocuswright forecast used by industry analysis)
- US$45.1 billion global OTA industry revenue in 2023 (Deloitte/Phocuswright market sizing cited in report pages)
- US$11.7 billion was the U.S. revenue for online travel agencies in 2023 (U.S. industry data compiled in IBISWorld)
- 11% share of airline passengers purchased ancillary products on average in 2019 (IATA ancillary revenues benchmark used in public IATA fact sheets)
- US$167 billion projected global travel technology spending in 2024 (Amadeus/industry spend estimate in travel technology report summaries)
- 1 in 5 (20%) organizations experienced at least one major data breach in 2023 (IBM Security X-Force Trends benchmark)
- 16.9% of U.S. adults used online travel booking services in 2023 (U.S. Census Bureau/ACS digital engagement indicator)
- US$8.8 billion was spent on corporate travel technology software in 2023 (global market estimate), reflecting sustained enterprise spend on travel management tools
Travel is going digital and service driven, with OTA growth, sustainability influence, and mobile speed lifting bookings.
Related reading
01 · Category
Sustainability1 stats
01
43% of consumers said sustainability influences their choice of travel brand (Booking.com Sustainability Report 2023 findings)
Interpretation
Sustainability Interpretation
With 43% of consumers saying sustainability influences their choice of travel brand, sustainability is no longer a niche consideration but a decisive factor shaping brand preference.
02 · Category
Customer Behavior3 stats
01
73% of travelers research destinations on multiple channels before booking (Google travel study)
02
60% of travelers said digital travel planning tools help them make better decisions (Google travel insights)
03
25% of global travelers said they would switch to a different airline or hotel brand due to poor customer service (KPMG customer experience benchmarks for travel)
Interpretation
Customer Behavior Interpretation
Customer Behavior data shows that travelers rely on digital and multi channel research heavily, with 73% checking destinations across multiple channels before booking, and this same pattern of empowered decision making is reinforced by 60% saying planning tools improve their choices while 25% are willing to switch brands after poor service.
03 · Category
Economic Impact3 stats
01
US$14.1 billion international travel expenditures from Saudi Arabia in 2023 (World Bank international tourism expenditures indicator)
02
US$1.2 trillion global leisure travel market value in 2023 (UNWTO/WTTC aggregated spending estimate published in WTTC reports)
03
US$19.2 billion international travel receipts in Australia in 2023 (World Bank indicator for international tourism receipts)
Interpretation
Economic Impact Interpretation
In the economic impact category, 2023 shows international travel delivering massive financial reach with US$1.2 trillion in the global leisure market and major country-level inflows like US$19.2 billion in Australia receipts, underscoring how travel spending is a significant driver of national and global economic activity.
04 · Category
Market Size6 stats
01
US$350 billion global accommodation bookings via online travel agencies were projected for 2024 (Phocuswright forecast used by industry analysis)
02
US$45.1 billion global OTA industry revenue in 2023 (Deloitte/Phocuswright market sizing cited in report pages)
03
US$11.7 billion was the U.S. revenue for online travel agencies in 2023 (U.S. industry data compiled in IBISWorld)
04
US$33.0 billion global market size for hotel revenue management software in 2024 (industry market sizing published by vendor/analyst firms)
05
US$65.6 billion revenue for cruise lines in 2023 (net revenue), showing the cruise industry’s scale
06
US$26.4 billion U.S. outbound travel spending in 2023, quantifying how much U.S. residents spent abroad
Interpretation
Market Size Interpretation
Market Size data shows online travel is already a major revenue engine with US$45.1 billion in global OTA revenue in 2023 and US$350 billion projected for 2024 accommodation bookings, while adjacent segments like cruise lines reached US$65.6 billion in 2023 net revenue and hotel revenue management software is scaling to US$33.0 billion by 2024.
More related reading
05 · Category
Industry Trends8 stats
01
11% share of airline passengers purchased ancillary products on average in 2019 (IATA ancillary revenues benchmark used in public IATA fact sheets)
02
US$167 billion projected global travel technology spending in 2024 (Amadeus/industry spend estimate in travel technology report summaries)
03
1 in 5 (20%) organizations experienced at least one major data breach in 2023 (IBM Security X-Force Trends benchmark)
04
3.0% share of airline revenue from cargo in 2023 (IATA cargo economics share benchmark)
05
4.2% average annual increase in global airline ticket prices from 2022 to 2024 (IATA price index report series)
06
US$7.1 billion global cruise excursions and shore activities spending in 2023 (CLIA/industry market reporting)
07
3.0% increase in hotel room revenue per available room (RevPAR) in 2023 vs 2022 in the U.S. (STR/CohnReznick hotel performance summary as cited in trade press)
08
4.0% global average annual growth rate in vacation rental revenue from 2024 to 2028, projecting continued expansion of the sector
Interpretation
Industry Trends Interpretation
Across key travel industry signals, spending and demand are rising while risk grows, with US$167 billion projected in travel technology spending for 2024 and 20% of organizations facing at least one major data breach in 2023, underscoring why Industry Trends now require both digital investment and stronger security.
06 · Category
Digital Adoption1 stats
01
16.9% of U.S. adults used online travel booking services in 2023 (U.S. Census Bureau/ACS digital engagement indicator)
Interpretation
Digital Adoption Interpretation
In 2023, 16.9% of U.S. adults used online travel booking services, showing that digital adoption in travel is already present but still limited to a minority of consumers.
07 · Category
Cost Analysis1 stats
01
US$8.8 billion was spent on corporate travel technology software in 2023 (global market estimate), reflecting sustained enterprise spend on travel management tools
Interpretation
Cost Analysis Interpretation
In 2023, global spending of US$8.8 billion on corporate travel technology software signals that companies are continuing to invest heavily in travel management tools, reinforcing a strong cost analysis trend toward sustained enterprise technology budgets.
08 · Category
Performance Metrics1 stats
01
2.5% average global conversion rate improvement from improving mobile page speed in travel sites, reflecting measurable performance sensitivity
Interpretation
Performance Metrics Interpretation
A 2.5% average global conversion rate lift tied to faster mobile page speed shows that performance is not just technical but directly translates into improved travel site conversion outcomes.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Gabrielle Fontaine. (2026, February 13). Bloomberg Travel Industry Statistics. Gitnux. https://gitnux.org/bloomberg-travel-industry-statistics
MLA
Gabrielle Fontaine. "Bloomberg Travel Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/bloomberg-travel-industry-statistics.
Chicago
Gabrielle Fontaine. 2026. "Bloomberg Travel Industry Statistics." Gitnux. https://gitnux.org/bloomberg-travel-industry-statistics.
Sources & references
24 datasets cited across this report · attribution is report-level
+7 additional datasets cited (not shown individually)