Quick Overview
- 1#1: Bitdefender - Award-winning antivirus engine with OEM and white-label licensing for seamless brand integration and top detection rates.
- 2#2: ESET - Lightweight NOD32 antivirus core licensed for white-label use with low resource usage and excellent malware detection.
- 3#3: Kaspersky - Superior threat intelligence and detection available through white-label partnerships for comprehensive security solutions.
- 4#4: Comodo - Full white-label antivirus SDK and solutions designed for easy rebranding and integration into custom products.
- 5#5: Avira - Cloud-powered antivirus technology offered for white-label licensing to ISPs and device manufacturers.
- 6#6: Sophos - Enterprise endpoint protection platform with white-label reseller options and advanced AI-driven defenses.
- 7#7: Avast - Business-grade antivirus customizable for white-label deployment targeting SMBs and service providers.
- 8#8: Trend Micro - Multi-layered antivirus and cybersecurity suite available via OEM and white-label partner programs.
- 9#9: F-Secure - Consumer and business security solutions with white-label flexibility for service provider integrations.
- 10#10: Webroot - Ultra-lightweight, cloud-native antivirus engine ideal for white-label MSP and partner ecosystems.
Tools were ranked based on detection accuracy, brand customization flexibility, resource efficiency, and alignment with diverse business needs, ensuring optimal quality and practical value for deployers and end-users.
Comparison Table
White label antivirus software provides businesses with customizable, branded security solutions; this comparison table details key features of top options like Bitdefender, ESET, Kaspersky, Comodo, Avira, and more. Readers will learn to evaluate differences in protection efficacy, customization flexibility, performance impact, and extra tools to identify the best fit for their operational needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Bitdefender Award-winning antivirus engine with OEM and white-label licensing for seamless brand integration and top detection rates. | enterprise | 9.8/10 | 9.9/10 | 9.4/10 | 9.6/10 |
| 2 | ESET Lightweight NOD32 antivirus core licensed for white-label use with low resource usage and excellent malware detection. | enterprise | 9.2/10 | 9.4/10 | 8.7/10 | 9.0/10 |
| 3 | Kaspersky Superior threat intelligence and detection available through white-label partnerships for comprehensive security solutions. | enterprise | 8.7/10 | 9.3/10 | 8.1/10 | 8.4/10 |
| 4 | Comodo Full white-label antivirus SDK and solutions designed for easy rebranding and integration into custom products. | enterprise | 8.2/10 | 8.5/10 | 7.8/10 | 8.6/10 |
| 5 | Avira Cloud-powered antivirus technology offered for white-label licensing to ISPs and device manufacturers. | enterprise | 8.0/10 | 8.4/10 | 8.1/10 | 7.7/10 |
| 6 | Sophos Enterprise endpoint protection platform with white-label reseller options and advanced AI-driven defenses. | enterprise | 8.4/10 | 9.1/10 | 8.0/10 | 7.9/10 |
| 7 | Avast Business-grade antivirus customizable for white-label deployment targeting SMBs and service providers. | enterprise | 7.8/10 | 8.2/10 | 8.0/10 | 7.4/10 |
| 8 | Trend Micro Multi-layered antivirus and cybersecurity suite available via OEM and white-label partner programs. | enterprise | 8.1/10 | 8.6/10 | 7.9/10 | 7.5/10 |
| 9 | F-Secure Consumer and business security solutions with white-label flexibility for service provider integrations. | enterprise | 7.8/10 | 7.9/10 | 8.5/10 | 7.2/10 |
| 10 | Webroot Ultra-lightweight, cloud-native antivirus engine ideal for white-label MSP and partner ecosystems. | enterprise | 7.2/10 | 6.8/10 | 8.5/10 | 7.0/10 |
Award-winning antivirus engine with OEM and white-label licensing for seamless brand integration and top detection rates.
Lightweight NOD32 antivirus core licensed for white-label use with low resource usage and excellent malware detection.
Superior threat intelligence and detection available through white-label partnerships for comprehensive security solutions.
Full white-label antivirus SDK and solutions designed for easy rebranding and integration into custom products.
Cloud-powered antivirus technology offered for white-label licensing to ISPs and device manufacturers.
Enterprise endpoint protection platform with white-label reseller options and advanced AI-driven defenses.
Business-grade antivirus customizable for white-label deployment targeting SMBs and service providers.
Multi-layered antivirus and cybersecurity suite available via OEM and white-label partner programs.
Consumer and business security solutions with white-label flexibility for service provider integrations.
Ultra-lightweight, cloud-native antivirus engine ideal for white-label MSP and partner ecosystems.
Bitdefender
enterpriseAward-winning antivirus engine with OEM and white-label licensing for seamless brand integration and top detection rates.
Bitdefender Scan Engine: a lightweight, modular component for effortless embedding with 100% zero-day protection and hyper-fast scanning.
Bitdefender provides a premier white-label antivirus solution through its Scan Engine and GravityZone platform, enabling partners to rebrand and integrate top-tier malware protection into their own products. It delivers advanced threat detection using machine learning, behavioral analysis, and cloud sandboxing across Windows, macOS, Linux, Android, and iOS. Designed for OEMs, MSPs, and software vendors, it supports customizable APIs, SDKs, and management consoles for seamless deployment and branding.
Pros
- Unmatched detection rates with perfect scores in AV-Test and AV-Comparatives
- Flexible integration via REST APIs, SDKs, and on-premise/cloud options
- Multi-platform support and low system impact for end-users
Cons
- Custom pricing requires direct negotiation, less transparent for small partners
- Advanced customization demands technical expertise
- Dependency on Bitdefender's ecosystem for updates and support
Best For
Established OEMs, MSPs, and software vendors seeking a reliable, high-performance antivirus engine to white-label for enterprise and consumer markets.
Pricing
Volume-based enterprise licensing; starts at custom quotes for 1,000+ seats, with per-device or subscription models—contact sales for details.
ESET
enterpriseLightweight NOD32 antivirus core licensed for white-label use with low resource usage and excellent malware detection.
LiveGrid cloud-powered behavioral analysis for proactive zero-day threat detection
ESET provides a premier white-label antivirus solution via its OEM and partner programs, enabling resellers, MSPs, and OEMs to rebrand its industry-leading NOD32 detection engine. The platform delivers top-rated malware protection, including real-time scanning, ransomware defense, and exploit prevention across Windows, macOS, Linux, Android, and iOS. It emphasizes lightweight performance with minimal resource usage, making it ideal for integration into custom security suites without impacting end-user systems.
Pros
- Exceptional malware detection rates, consistently topping AV-Test and AV-Comparatives
- Ultra-lightweight engine with low CPU/memory footprint
- Comprehensive multi-platform support and flexible OEM customization options
Cons
- Partner onboarding and API integration can require technical expertise
- Fewer bundled extras like VPN compared to some rivals
- Custom pricing lacks transparency for small-scale resellers
Best For
MSPs, OEMs, and security vendors looking for a high-performance, reliable antivirus core to white-label for enterprise and SMB endpoints.
Pricing
Custom volume-based licensing; typically $15-30 per endpoint/year depending on scale and features, with flexible subscription models for partners.
Kaspersky
enterpriseSuperior threat intelligence and detection available through white-label partnerships for comprehensive security solutions.
Kaspersky Security Network, a massive cloud-based threat intelligence system providing real-time global data for superior detection accuracy
Kaspersky provides a powerful white-label antivirus solution through its OEM and partner licensing programs, enabling businesses to rebrand and integrate its industry-leading antivirus engine into their own security products. The solution delivers top-rated malware detection, real-time threat intelligence via Kaspersky Security Network, and features like ransomware protection, web filtering, and endpoint management. It supports flexible deployment options including SDK integration, APIs, and cloud/on-premise models for scalable white-label offerings.
Pros
- Exceptional malware detection rates, consistently topping AV-Comparatives and AV-Test charts
- Comprehensive SDK and API for easy integration into custom products
- Robust threat intelligence and frequent updates for partners
Cons
- Geopolitical concerns due to Russian origins limit adoption in some markets like US government sectors
- Higher licensing costs compared to some competitors
- UI customization for white-label can require additional development effort
Best For
Mid-to-large OEMs and MSPs seeking a high-performance, proven AV engine for rebranded enterprise or consumer security suites.
Pricing
Custom OEM licensing with tiered pricing based on volume; typically $8-20 per endpoint/year depending on features and scale.
Comodo
enterpriseFull white-label antivirus SDK and solutions designed for easy rebranding and integration into custom products.
Auto-Containment technology that sandboxes unknown files without impacting user productivity
Comodo provides a robust white-label antivirus solution via its Comodo One platform, allowing MSPs and resellers to rebrand and deploy endpoint protection with advanced threat detection. It leverages heuristics, machine learning, and a unique containment technology to isolate suspicious files in a virtual environment. The multi-tenant dashboard integrates AV with RMM, patch management, and take control features for comprehensive IT management.
Pros
- Unique Auto-Containment technology isolates threats effectively
- Multi-tenant white-label dashboard with RMM integration
- Cost-effective pricing for MSPs scaling endpoints
Cons
- User interface feels dated and has a learning curve
- Occasional false positives in behavioral detection
- Customer support can be inconsistent
Best For
MSPs and resellers seeking an affordable white-label AV solution with integrated IT management tools.
Pricing
Starts at $1.50-$3 per endpoint/month depending on bundle and volume, with flexible MSP tiers.
Avira
enterpriseCloud-powered antivirus technology offered for white-label licensing to ISPs and device manufacturers.
Avira Protection Cloud for centralized, real-time monitoring and deployment across thousands of endpoints
Avira provides a comprehensive white-label antivirus solution through its OEM and partner programs, enabling businesses to rebrand and distribute security software powered by Avira's advanced scanning engine. It offers multi-platform protection for Windows, macOS, Android, and iOS, including real-time malware detection, ransomware protection, phishing defense, and a centralized cloud management console. Ideal for ISPs, device manufacturers, and resellers, it supports easy integration and scalability for large deployments.
Pros
- Proven high malware detection rates validated by AV-Test and AV-Comparatives
- Multi-platform support with low system resource usage
- Scalable cloud-based management console for OEM deployments
Cons
- Limited advanced customization options compared to top competitors
- Premium add-ons like VPN increase per-device costs
- OEM support response times can be slower during peak periods
Best For
ISPs, hardware vendors, and mid-sized resellers seeking reliable, brandable antivirus with strong core protection and easy integration.
Pricing
Custom OEM pricing starts at approximately $1.50-$3 per device/year (volume-dependent), with tiered plans for additional features like VPN.
Sophos
enterpriseEnterprise endpoint protection platform with white-label reseller options and advanced AI-driven defenses.
Intercept X deep learning engine for proactive threat blocking
Sophos offers a robust endpoint security platform that supports white-labeling through its OEM and partner programs, allowing resellers to rebrand its antivirus solutions. It delivers advanced protection against malware, ransomware, and exploits using AI-driven deep learning and behavioral analysis. The cloud-based Sophos Central console enables scalable management for multi-tenant environments, ideal for MSPs customizing under their brand.
Pros
- Exceptional malware and ransomware detection with Intercept X
- Scalable cloud management via Sophos Central for partners
- Strong partner ecosystem with OEM white-label support
Cons
- Higher pricing compared to basic white-label alternatives
- Customization for full rebranding requires developer resources
- Less flexible UI theming than dedicated white-label platforms
Best For
Mid-sized MSPs and enterprises seeking a reliable, enterprise-grade antivirus engine to white-label for their clients.
Pricing
Endpoint protection starts at ~$28-45 per device/year for partners, with tiered OEM licensing and volume discounts.
Avast
enterpriseBusiness-grade antivirus customizable for white-label deployment targeting SMBs and service providers.
CyberCapture sandboxing for instant analysis of unknown threats
Avast provides a solid white-label antivirus solution through its OEM and partner programs, enabling resellers to rebrand a full-featured security suite powered by Avast's engine. It delivers real-time malware detection, ransomware protection, and network security across Windows, macOS, Android, and iOS devices. Partners benefit from customizable interfaces, APIs for integration, and high AV-Test scores for reliability.
Pros
- Proven high malware detection rates from independent labs
- Flexible branding and UI customization for partners
- Multi-platform support with easy deployment tools
Cons
- History of privacy controversies affecting partner trust
- Upsell prompts in consumer versions can carry over
- Custom white-label pricing requires negotiation and volume commitments
Best For
Mid-sized MSPs and resellers seeking a reliable, customizable antivirus engine without building from scratch.
Pricing
Volume-based OEM licensing; typically $15-40 per endpoint/year depending on features and scale, with custom quotes.
Trend Micro
enterpriseMulti-layered antivirus and cybersecurity suite available via OEM and white-label partner programs.
XGen™ cross-generational threat defense, combining optimized AI, machine learning, and expert analysis for proactive protection.
Trend Micro provides a mature white-label antivirus platform through its OEM and partner programs, enabling resellers, ISPs, and device manufacturers to rebrand its enterprise-grade security solutions. The platform delivers multi-layered protection including AI-driven malware detection, ransomware rollback, and cloud sandboxing via the Smart Protection Network. It supports seamless integration via APIs and SDKs for custom-branded endpoint security products.
Pros
- Industry-leading malware detection rates from independent tests
- Robust threat intelligence via global Smart Protection Network
- Scalable for large deployments with strong partner ecosystem support
Cons
- Higher licensing costs compared to some competitors
- Integration requires significant development effort
- Limited flexibility for deep UI/branding customizations
Best For
Established OEMs and service providers seeking reliable, battle-tested antivirus engines with minimal risk of rebranding.
Pricing
Custom quote-based pricing; typically $25-45 per endpoint/year with volume discounts for partners.
F-Secure
enterpriseConsumer and business security solutions with white-label flexibility for service provider integrations.
DeepGuard behavioral detection for proactive threat blocking without cloud dependency
F-Secure offers white-label antivirus solutions designed for ISPs, telcos, and service providers to rebrand and distribute under their own name, providing comprehensive protection across devices. It includes real-time malware detection, ransomware protection, banking security, and customizable parental controls. The platform emphasizes privacy-focused scanning with minimal data sharing and integrates seamlessly with service provider ecosystems for easy deployment.
Pros
- Strong independent lab test scores for malware detection
- High customizability for branding and ISP integration
- Privacy-centric approach with local threat analysis
Cons
- Higher pricing for smaller-scale deployments
- Fewer enterprise-level features compared to top white-label competitors
- Limited advanced AI-driven extras like some rivals offer
Best For
ISPs and mid-sized service providers seeking a reliable, privacy-focused white-label AV with proven protection.
Pricing
Custom volume-based pricing; typically €25-45 per device/year depending on scale and features.
Webroot
enterpriseUltra-lightweight, cloud-native antivirus engine ideal for white-label MSP and partner ecosystems.
Ultra-lightweight <1MB agent with fully cloud-based scanning for zero local resource drain
Webroot offers a lightweight, cloud-based antivirus platform suitable for white-label resellers and MSPs, allowing partners to rebrand its SecureAnywhere engine under their own name. It emphasizes minimal system resource usage with behavior-based detection and real-time threat intelligence from the BrightCloud network. While integration APIs and customizable dashboards support white-label deployment, it lacks some advanced endpoint management features found in top competitors.
Pros
- Extremely lightweight agent with low CPU/memory impact
- Strong phishing and identity protection
- Flexible partner program with branding customization
Cons
- Inconsistent third-party lab detection scores
- Limited native features like firewall or VPN
- Complex setup for advanced white-label integrations
Best For
MSPs and resellers seeking a performant, easy-to-deploy antivirus core for branding without heavy customization needs.
Pricing
Custom partner pricing typically $20-35 per endpoint/year with volume discounts; contact sales for white-label quotes.
Conclusion
The top three tools exemplify excellence in white-label antivirus solutions, with Bitdefender leading as the standout choice thanks to its award-winning engine and seamless brand integration. ESET and Kaspersky follow closely, offering lightweight performance and robust threat intelligence respectively, making them strong alternatives for varied needs. Collectively, they highlight the solid options available for those seeking reliable, customizable security for their brand.
Explore Bitdefender today to experience a top-performing, white-label antivirus solution that elevates your security offering and sets your brand apart in the market.
Tools Reviewed
All tools were independently evaluated for this comparison