Quick Overview
- 1#1: DonorSearch - Provides AI-driven wealth screening, donor analytics, and prospect identification to help nonprofits find high-value donors.
- 2#2: iWave - Delivers comprehensive donor prospect research, wealth screening, and philanthropic data for targeted fundraising.
- 3#3: WealthEngine - Offers predictive analytics, wealth verification, and donor prospecting tools to optimize nonprofit fundraising strategies.
- 4#4: EverTrue - Combines CRM functionality with advanced donor prospecting, engagement tracking, and wealth screening for higher education and nonprofits.
- 5#5: Blackbaud ResearchPoint - Provides prospect research, wealth screening, and donor modeling integrated with Blackbaud's nonprofit CRM ecosystem.
- 6#6: DonorPerfect - Features built-in donor prospecting, wealth screening, and fundraising automation within an all-in-one CRM platform.
- 7#7: Virtuous - AI-powered CRM with donor prospecting, wealth insights, and personalized engagement tools for faith-based and nonprofit organizations.
- 8#8: Bloomerang - Cloud-based donor management with prospect research integrations and wealth screening to boost retention and acquisition.
- 9#9: Classy - Online fundraising platform with donor prospecting features, peer-to-peer tools, and data-driven insights for campaigns.
- 10#10: Salesforce Nonprofit Cloud - Scalable CRM with donor prospecting apps, AI analytics, and wealth screening integrations for large nonprofits.
Tools were ranked based on advanced features, data reliability, ease of integration, and overall value, ensuring they meet the unique demands of nonprofits, education institutions, and faith-based organizations.
Comparison Table
This comparison table examines leading donor prospecting software tools like DonorSearch, iWave, WealthEngine, EverTrue, Blackbaud ResearchPoint, and more, offering a clear view of their offerings. Readers will learn key features, strengths, and ideal use cases to select the right tool for their fundraising outreach needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | DonorSearch Provides AI-driven wealth screening, donor analytics, and prospect identification to help nonprofits find high-value donors. | specialized | 9.5/10 | 9.7/10 | 9.0/10 | 9.2/10 |
| 2 | iWave Delivers comprehensive donor prospect research, wealth screening, and philanthropic data for targeted fundraising. | specialized | 9.1/10 | 9.5/10 | 8.7/10 | 8.2/10 |
| 3 | WealthEngine Offers predictive analytics, wealth verification, and donor prospecting tools to optimize nonprofit fundraising strategies. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 4 | EverTrue Combines CRM functionality with advanced donor prospecting, engagement tracking, and wealth screening for higher education and nonprofits. | enterprise | 8.4/10 | 9.1/10 | 8.2/10 | 7.6/10 |
| 5 | Blackbaud ResearchPoint Provides prospect research, wealth screening, and donor modeling integrated with Blackbaud's nonprofit CRM ecosystem. | enterprise | 8.2/10 | 9.0/10 | 7.4/10 | 7.7/10 |
| 6 | DonorPerfect Features built-in donor prospecting, wealth screening, and fundraising automation within an all-in-one CRM platform. | enterprise | 8.2/10 | 8.4/10 | 7.6/10 | 7.9/10 |
| 7 | Virtuous AI-powered CRM with donor prospecting, wealth insights, and personalized engagement tools for faith-based and nonprofit organizations. | enterprise | 8.3/10 | 8.6/10 | 8.9/10 | 7.7/10 |
| 8 | Bloomerang Cloud-based donor management with prospect research integrations and wealth screening to boost retention and acquisition. | enterprise | 7.3/10 | 6.7/10 | 9.2/10 | 7.8/10 |
| 9 | Classy Online fundraising platform with donor prospecting features, peer-to-peer tools, and data-driven insights for campaigns. | enterprise | 7.2/10 | 6.7/10 | 8.4/10 | 6.9/10 |
| 10 | Salesforce Nonprofit Cloud Scalable CRM with donor prospecting apps, AI analytics, and wealth screening integrations for large nonprofits. | enterprise | 7.8/10 | 8.5/10 | 6.8/10 | 7.2/10 |
Provides AI-driven wealth screening, donor analytics, and prospect identification to help nonprofits find high-value donors.
Delivers comprehensive donor prospect research, wealth screening, and philanthropic data for targeted fundraising.
Offers predictive analytics, wealth verification, and donor prospecting tools to optimize nonprofit fundraising strategies.
Combines CRM functionality with advanced donor prospecting, engagement tracking, and wealth screening for higher education and nonprofits.
Provides prospect research, wealth screening, and donor modeling integrated with Blackbaud's nonprofit CRM ecosystem.
Features built-in donor prospecting, wealth screening, and fundraising automation within an all-in-one CRM platform.
AI-powered CRM with donor prospecting, wealth insights, and personalized engagement tools for faith-based and nonprofit organizations.
Cloud-based donor management with prospect research integrations and wealth screening to boost retention and acquisition.
Online fundraising platform with donor prospecting features, peer-to-peer tools, and data-driven insights for campaigns.
Scalable CRM with donor prospecting apps, AI analytics, and wealth screening integrations for large nonprofits.
DonorSearch
specializedProvides AI-driven wealth screening, donor analytics, and prospect identification to help nonprofits find high-value donors.
donorSearchAI, an AI-powered engine that delivers 30% higher identification rates for top prospects compared to standard screening.
DonorSearch is a premier donor prospecting platform designed for nonprofits, utilizing vast datasets and AI-driven analytics to screen and identify high-value donor prospects. It provides detailed wealth screening, philanthropy records, real estate ownership, and affinity scoring to prioritize major gift opportunities. The tool integrates with leading CRMs like Salesforce and Blackbaud, streamlining prospect management and campaign planning.
Pros
- Unparalleled data depth from 2,500+ sources including SEC filings and giving histories
- donorSearchAI for predictive scoring and automated prospecting
- Seamless CRM integrations and robust reporting dashboards
Cons
- Premium pricing accessible mainly to larger organizations
- Custom quotes required, lacking transparent tiers
- Initial setup and data import can be time-intensive
Best For
Mid-to-large nonprofits targeting major donors and capital campaigns with sophisticated fundraising needs.
Pricing
Custom quote-based pricing; typically $5,000+ annually for basic screening, scaling with volume and advanced features.
iWave
specializedDelivers comprehensive donor prospect research, wealth screening, and philanthropic data for targeted fundraising.
iWave Score: An AI-driven metric combining capacity, affinity, and philanthropy to rank donor prospects with high accuracy
iWave is a comprehensive donor prospecting platform designed for nonprofits, aggregating data from over 40 billion records across public, proprietary, and real-time sources to identify high-potential donors. It provides wealth screening, detailed prospect profiles including philanthropy history, affiliations, and capacity ratings, and tools for relationship mapping and pipeline management. The platform integrates with major CRMs like Salesforce and Blackbaud, enabling efficient data enrichment and fundraising strategy optimization.
Pros
- Vast data coverage with 40+ billion records for precise donor identification
- AI-powered scoring and analytics for predicting giving capacity
- Seamless CRM integrations and customizable reporting
Cons
- Pricing can be steep for small nonprofits
- Steeper learning curve for advanced analytics features
- Occasional data gaps in non-U.S. markets
Best For
Mid-sized to large nonprofits with dedicated development teams needing in-depth prospect research and wealth screening.
Pricing
Custom subscription pricing starts at approximately $4,000-$6,000 annually for basic plans, scaling to $20,000+ for enterprise tiers based on user count and screening volume.
WealthEngine
specializedOffers predictive analytics, wealth verification, and donor prospecting tools to optimize nonprofit fundraising strategies.
Proprietary WealthEngine Score, an AI-powered metric combining 5,000+ data points to rank donor giving potential accurately
WealthEngine is a comprehensive donor prospecting platform designed for nonprofits, leveraging one of the largest proprietary databases with over 300 million profiles to screen and identify high-net-worth donors. It offers advanced wealth screening, predictive analytics, philanthropic giving insights, and relationship mapping to prioritize prospects and optimize fundraising efforts. The tool integrates with major CRMs like Salesforce and Blackbaud, enabling seamless data enrichment and campaign management.
Pros
- Vast database covering 5,000+ data points including wealth capacity, affinity, and philanthropy
- Powerful AI-driven scoring and predictive modeling for donor prioritization
- Seamless integrations with leading CRMs and robust API for custom workflows
Cons
- High pricing that may be prohibitive for small nonprofits
- Steep learning curve due to feature depth and complex interface
- Occasional data accuracy issues or staleness reported by users
Best For
Mid-to-large nonprofits with dedicated fundraising teams needing in-depth wealth screening and analytics.
Pricing
Custom enterprise pricing, typically starting at $10,000+ annually based on volume and features; contact for quote.
EverTrue
enterpriseCombines CRM functionality with advanced donor prospecting, engagement tracking, and wealth screening for higher education and nonprofits.
Atlas relationship mapping, which visualizes donor networks and affinities in an interactive, geospatial interface for uncovering hidden opportunities
EverTrue is a cloud-based CRM platform tailored for higher education advancement teams, specializing in donor prospecting through advanced data analytics and AI-driven insights. It aggregates data from internal systems and external sources to identify high-potential donors, score prospects, and visualize relationship networks. The software supports pipeline management, engagement tracking, and personalized outreach to optimize fundraising efforts.
Pros
- Powerful AI and machine learning for predictive donor scoring and prospect identification
- Intuitive dashboards with interactive data visualizations and relationship mapping
- Seamless integrations with admissions, alumni, and wealth screening tools
Cons
- Custom pricing can be expensive, often starting at $50K+ annually for mid-sized institutions
- Primarily optimized for higher education, limiting flexibility for other nonprofits
- Steep initial setup and data migration process for complex environments
Best For
Large universities and higher education institutions seeking a data-centric platform for sophisticated donor prospecting and advancement workflows.
Pricing
Custom enterprise pricing based on institution size and modules; typically $50,000–$200,000+ per year with demos required for quotes.
Blackbaud ResearchPoint
enterpriseProvides prospect research, wealth screening, and donor modeling integrated with Blackbaud's nonprofit CRM ecosystem.
Integrated wealth screening with predictive modeling for donor capacity and likelihood ratings
Blackbaud ResearchPoint is a comprehensive donor prospecting platform tailored for nonprofits, enabling organizations to identify, research, and prioritize high-potential donors through wealth screening and data analytics. It aggregates biographical, financial, and philanthropic data from multiple sources to build detailed prospect profiles and support strategic fundraising efforts. The tool integrates seamlessly with Blackbaud's ecosystem, such as Raiser's Edge NXT, for streamlined workflows in donor management.
Pros
- Extensive data aggregation from reliable sources for accurate wealth and affinity screening
- Seamless integration with Blackbaud CRM tools like Raiser's Edge for efficient prospect management
- Advanced analytics and scoring models to prioritize top donor prospects
Cons
- High cost that may be prohibitive for smaller nonprofits
- Steep learning curve and complex interface for new users
- Limited flexibility outside the Blackbaud ecosystem
Best For
Large nonprofits with existing Blackbaud infrastructure seeking in-depth donor research and CRM integration.
Pricing
Custom quote-based pricing, typically starting at $10,000+ annually depending on organization size and data volume.
DonorPerfect
enterpriseFeatures built-in donor prospecting, wealth screening, and fundraising automation within an all-in-one CRM platform.
Integrated donor pipeline management that combines prospect research, scoring, and cultivation tracking in one workflow
DonorPerfect is a comprehensive cloud-based fundraising CRM designed for nonprofits to manage donor relationships, track gifts, and streamline fundraising campaigns. It includes donor prospecting capabilities through integrations with wealth screening services, donor scoring, and philanthropic research tools to identify high-potential prospects. The platform also supports online donation forms, event management, and advanced reporting to nurture leads into long-term donors.
Pros
- Robust integrations with wealth screening and data enrichment services for effective prospect identification
- Powerful reporting and analytics for donor scoring and segmentation
- All-in-one CRM that combines prospecting with full donor management and fundraising tools
Cons
- Steep learning curve due to extensive features and somewhat dated interface
- Pricing is quote-based and can become expensive for larger databases
- Prospecting tools rely heavily on third-party integrations rather than native advanced AI-driven screening
Best For
Mid-sized nonprofits seeking an integrated CRM with solid prospecting features to manage the full donor lifecycle.
Pricing
Custom quote-based pricing, typically starting at $119/month for basic plans and scaling to $500+/month based on record volume and features.
Virtuous
enterpriseAI-powered CRM with donor prospecting, wealth insights, and personalized engagement tools for faith-based and nonprofit organizations.
Virtuous AI for predictive donor propensity scoring and automated journey mapping
Virtuous is an AI-powered CRM platform designed for nonprofits, focusing on donor prospecting through wealth screening, predictive scoring, and behavioral insights. It helps organizations identify high-value prospects, segment donors, and automate personalized engagement strategies. The software integrates fundraising, marketing automation, and analytics to nurture relationships and boost revenue.
Pros
- Modern, intuitive interface with drag-and-drop automation
- Strong AI-driven prospect scoring and wealth screening
- Robust integrations with payment processors and email tools
Cons
- Pricing is quote-based and can be expensive for small nonprofits
- Advanced prospecting features locked behind higher tiers
- Steeper learning curve for complex custom workflows
Best For
Mid-sized nonprofits needing AI-enhanced donor prospecting integrated with full CRM functionality.
Pricing
Custom quote-based pricing; typically starts at $500-$1,000/month depending on contacts and features, with annual contracts.
Bloomerang
enterpriseCloud-based donor management with prospect research integrations and wealth screening to boost retention and acquisition.
Engagement Meter, which automatically scores donor interactions to uncover and prioritize hidden high-value prospects within your existing database
Bloomerang is a cloud-based donor management CRM designed primarily for nonprofits to track, engage, and retain donors, with secondary capabilities for prospecting through engagement scoring and integrations. It centralizes donor data, gifts, and interactions in an intuitive dashboard, allowing users to identify high-potential prospects via scoring and reporting tools. While not a dedicated prospecting platform, it supports basic wealth screening via third-party integrations like DonorSearch, making it suitable for organizations blending retention with light prospecting.
Pros
- Highly intuitive interface with minimal learning curve
- Strong engagement scoring to prioritize prospects
- Robust reporting and integrations for enhanced prospecting workflows
Cons
- Limited native wealth screening or advanced prospecting tools
- Relies heavily on third-party integrations for deep data enrichment
- Scalability issues for very large donor databases
Best For
Small to mid-sized nonprofits seeking an easy-to-use donor management tool with basic prospecting features integrated into retention workflows.
Pricing
Starts at $119/month (billed annually) for up to 500 contacts, with pricing scaling based on contact volume; custom quotes for larger organizations.
Classy
enterpriseOnline fundraising platform with donor prospecting features, peer-to-peer tools, and data-driven insights for campaigns.
Seamless peer-to-peer fundraising tools that turn prospects into advocates for viral donor acquisition
Classy is a comprehensive fundraising platform tailored for nonprofits, enabling the creation of online donation pages, peer-to-peer campaigns, events, and auctions to drive revenue. For donor prospecting, it offers donor management tools including segmentation, engagement scoring, and basic insights derived from campaign data and integrations. While not a dedicated prospecting tool with wealth screening or predictive modeling, it supports prospecting through audience building and CRM syncs like Salesforce.
Pros
- Intuitive drag-and-drop campaign builder accelerates donor acquisition efforts
- Strong integrations with CRMs for importing and enriching prospect data
- Real-time analytics on donor engagement to prioritize high-potential leads
Cons
- Lacks native advanced prospecting features like wealth screening or AI-driven scoring
- Pricing is opaque and scales with transaction volume, often costly for smaller orgs
- Prospecting capabilities are secondary to fundraising, requiring add-ons for depth
Best For
Mid-sized nonprofits needing an all-in-one platform for fundraising campaigns with moderate donor segmentation and prospect nurturing.
Pricing
Custom enterprise pricing; typically 2.9-4.9% + $0.30 per transaction, plus monthly platform fees starting at $500-$2,000 based on volume and features.
Salesforce Nonprofit Cloud
enterpriseScalable CRM with donor prospecting apps, AI analytics, and wealth screening integrations for large nonprofits.
Einstein AI for predictive donor scoring and personalized prospect recommendations
Salesforce Nonprofit Cloud is a robust CRM platform tailored for nonprofits, leveraging the Salesforce ecosystem to manage donor relationships, fundraising campaigns, and constituent engagement. For donor prospecting, it integrates wealth screening data, AI-powered insights via Einstein, and predictive analytics to identify high-potential donors from existing data and external sources. It excels in tracking interactions and nurturing prospects through customizable pipelines, though it requires configuration for optimal prospecting use.
Pros
- Highly scalable with deep customization for complex prospecting workflows
- Seamless integrations with third-party wealth screening tools like WealthEngine
- AI-driven Einstein features for donor propensity scoring and insights
Cons
- Steep learning curve and complex initial setup requiring expertise
- High costs for implementation, training, and scaling
- Overkill for small nonprofits focused solely on basic prospecting
Best For
Mid-to-large nonprofits with IT resources needing an enterprise-grade CRM for comprehensive donor prospecting and management.
Pricing
Nonprofit-specific editions with discounts; free Starter Pack available, Growth/Enterprise tiers start at ~$5/user/month (billed annually) plus implementation fees.
Conclusion
Among the top tools, DonorSearch leads with AI-driven wealth screening and donor analytics, making it a standout for identifying high-value prospects. iWave and WealthEngine follow closely, offering comprehensive research and predictive tools, respectively, filling distinct needs. Together, these solutions equip nonprofits with powerful strategies to enhance fundraising efforts.
Begin your journey to more effective donor engagement by exploring DonorSearch—its advanced features can help you connect with potential givers more strategically, driving meaningful impact for your cause.
Tools Reviewed
All tools were independently evaluated for this comparison