GITNUXREPORT 2025

Barber Industry Statistics

Barber industry valued over $50 billion; growing, with personalized, modern services.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

The adoption of online booking systems in barbershops has increased customer satisfaction ratings by 10%

Statistic 2

In 2022, about 80% of barbershops utilized social media for marketing

Statistic 3

The percentage of barbershops offering online tutorials or grooming classes increased to 35% in 2022

Statistic 4

65% of barbershops report a year-over-year increase in client retention rates, facilitated by loyalty programs and quality services

Statistic 5

Barbershops that incorporate modern tech like augmented reality for styling advice see an increase of 18% in customer engagement

Statistic 6

The adoption rate of digital payment options in barber shops reached 90% in 2023, contributing to faster transactions

Statistic 7

The number of social media followers for leading barber brands averaged over 200,000 in 2023, illustrating marketing reach

Statistic 8

Over 75% of barbershops have at least one digital device, such as tablets or monitors, used for customer entertainment or service management

Statistic 9

The industry’s advertising expenditure on digital platforms has increased by 18% in the past year, emphasizing the shift to online marketing

Statistic 10

The number of vocational schools specializing in barbering increased by 25% from 2015 to 2020 in the U.S.

Statistic 11

The average length of barbering apprenticeships is about 12 months, depending on state regulations

Statistic 12

The number of barbering certification programs increased by 20% between 2017 and 2022 in the U.S., indicating industry growth and professionalization

Statistic 13

The barber industry employs over 350,000 professionals in the U.S.

Statistic 14

Female barbers account for approximately 20% of the workforce in the industry

Statistic 15

The average tip given to barbers in the U.S. is approximately $4, representing about 20% of the service cost

Statistic 16

The median annual income of a barber in the U.S. is around $30,000

Statistic 17

The average duration of a men's haircut at a professional barbershop is 30 minutes

Statistic 18

The average number of employees per barbershop is 3

Statistic 19

There is a projected 12% rise in employment opportunities for barbers over the next decade

Statistic 20

The average length of employment for a professional barber is approximately 4.5 years, highlighting industry retention challenges

Statistic 21

The global barber industry is valued at over $50 billion

Statistic 22

There are more than 150,000 barbershops in the United States

Statistic 23

The average haircut costs $20 in the United States

Statistic 24

The demand for barber services is expected to grow by 8% from 2020 to 2030 in the U.S.

Statistic 25

The rise of modern barbershops has increased the average revenue per shop by 15% over the last five years

Statistic 26

About 70% of barbershops incorporate additional services like skincare, massages, and beard grooming

Statistic 27

The global male grooming market, which includes barber services, is projected to reach $81.2 billion by 2028

Statistic 28

Youthful customers (ages 18-35) constitute about 55% of the client base for modern barbershops

Statistic 29

The use of high-end grooming products in barbershops has increased profit margins by 12%

Statistic 30

About 40% of barbershops are located in urban areas, with the rest in suburban and rural locations

Statistic 31

The number of barbershops opened in the U.S. increased by 7% in 2022 compared to 2021

Statistic 32

85% of barber shops report seeing an increase in customer demand for beard grooming services

Statistic 33

Over 60% of barbershops offer specialty grooming services such as straight razor shaves and scalp treatments

Statistic 34

The average spa-like barbershop experience costs clients approximately $50 per visit, including multiple services

Statistic 35

The number of licensed barbers in the U.S. exceeded 350,000 in 2023

Statistic 36

The use of trending grooming products like beard oils and balms has increased sales in barber shops by 20% in the last three years

Statistic 37

Men aged 35-50 are the fastest-growing demographic in the barber industry, representing a 15% increase in customer base since 2018

Statistic 38

The average profit margin for high-end barber shops is approximately 25%

Statistic 39

Nearly 30% of barbershops are located inside shopping malls or retail centers

Statistic 40

The most common payment method at barbershops is cash, used by 45% of clients

Statistic 41

The growth of men's grooming products has led to a 10% increase in average ticket size at barber shops over the past five years

Statistic 42

The national average for a men's haircut has increased by 25% over the past decade, from $16 to $20

Statistic 43

The increasing popularity of beard styling has caused a 22% growth in sales of beard-specific grooming products in the last two years

Statistic 44

The average number of reviews per barber in top-rated shops is 45, aiding in reputation building

Statistic 45

The growth in popularity of boutique barber shops has resulted in a 12% increase in overall industry revenue since 2019

Statistic 46

Approximately 15% of barbershops in the U.S. have a membership or subscription model, providing steady income streams

Statistic 47

Beards and facial hair grooming now account for about 35% of all grooming services at barber shops

Statistic 48

The average consumer spends about $250 annually on grooming products, with a significant portion spent at barber shops

Statistic 49

Over 50% of barber shops now offer membership plans that include unlimited grooming services for a fixed monthly fee

Statistic 50

The top cities for barber shop growth in the U.S. include New York, Los Angeles, and Chicago, each experiencing a growth rate of over 10% annually

Statistic 51

The retail segment of grooming products sold at barber shops has grown by 15% in 2023, reaching over $1 billion in sales

Statistic 52

Eco-friendly grooming products have increased sales in barber shops by 25% over the past two years, reflecting consumer demand for sustainability

Statistic 53

Approximately 40% of barbershops provide services tailored specifically for children and teens, expanding their customer base

Statistic 54

The average age of barber shop owners in the U.S. is 37 years old

Statistic 55

Approximately 60% of barbershops are owned by men

Statistic 56

About 25% of barbershop owners are women

Statistic 57

The percentage of men visiting barbershops regularly is about 65%

Statistic 58

Approximately 25% of barbers are self-employed, operating their own shops or booths

Statistic 59

Approximately 10% of barbershops in the U.S. operate as franchise chains

Statistic 60

The percentage of men who regularly get haircuts has remained steady at around 70% over the past decade

Statistic 61

45% of barbershops have implemented eco-friendly practices, including sustainable products and recycling programs

Statistic 62

The average customer visits a barbershop 6 times per year

Statistic 63

Approximately 52% of barbers prefer to use traditional straight razors over electric shavers for grooming services

Statistic 64

The average duration for a beard grooming session in a professional shop is around 45 minutes

Statistic 65

Franchise-based barber businesses are growing at a rate of 9% annually in the U.S.

Statistic 66

Approximately 35% of barbershops have adopted sustainable packaging for grooming products

Statistic 67

The average customer satisfaction rate in barber shops is around 89%, based on online reviews

Statistic 68

About 20% of male customers also opt for styling or hair treatments as part of their barber visit

Statistic 69

The majority of barber businesses 65% are family-owned, contributing significantly to local economies

Statistic 70

55% of male clients prefer to schedule appointments in advance rather than walk-in

Statistic 71

The average age of male barber clients has increased to 40 years old, reflecting a shift toward more mature demographics

Statistic 72

The proportion of barber shops utilizing advanced sanitation and sterilization techniques increased to 92% in 2023, ensuring client safety

Statistic 73

The most popular grooming trend in the U.S. in 2023 is beard maintenance, with 68% of men showing increased interest

Slide 1 of 73

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global barber industry is valued at over $50 billion
There are more than 150,000 barbershops in the United States
The average age of barber shop owners in the U.S. is 37 years old
Approximately 60% of barbershops are owned by men
About 25% of barbershop owners are women
The average haircut costs $20 in the United States
The barber industry employs over 350,000 professionals in the U.S.
Female barbers account for approximately 20% of the workforce in the industry
The demand for barber services is expected to grow by 8% from 2020 to 2030 in the U.S.
The percentage of men visiting barbershops regularly is about 65%
The rise of modern barbershops has increased the average revenue per shop by 15% over the last five years
About 70% of barbershops incorporate additional services like skincare, massages, and beard grooming
The global male grooming market, which includes barber services, is projected to reach $81.2 billion by 2028

The barber industry, a $50 billion global powerhouse employing over 350,000 professionals in the U.S. alone, is witnessing a dynamic transformation driven by tech innovation, evolving grooming trends, and a steadily growing customer base across urban and suburban landscapes.

Digital Adoption and Marketing Trends

The adoption of online booking systems in barbershops has increased customer satisfaction ratings by 10%
In 2022, about 80% of barbershops utilized social media for marketing
The percentage of barbershops offering online tutorials or grooming classes increased to 35% in 2022
65% of barbershops report a year-over-year increase in client retention rates, facilitated by loyalty programs and quality services
Barbershops that incorporate modern tech like augmented reality for styling advice see an increase of 18% in customer engagement
The adoption rate of digital payment options in barber shops reached 90% in 2023, contributing to faster transactions
The number of social media followers for leading barber brands averaged over 200,000 in 2023, illustrating marketing reach
Over 75% of barbershops have at least one digital device, such as tablets or monitors, used for customer entertainment or service management
The industry’s advertising expenditure on digital platforms has increased by 18% in the past year, emphasizing the shift to online marketing

Digital Adoption and Marketing Trends Interpretation

As the barber industry shears traditional methods with digital clippers—boosting satisfaction, engagement, and marketing reach—it's clear that in 2023, cutting-edge technology is shaping a style all its own in men's grooming.

Educational and Certification Programs

The number of vocational schools specializing in barbering increased by 25% from 2015 to 2020 in the U.S.
The average length of barbering apprenticeships is about 12 months, depending on state regulations
The number of barbering certification programs increased by 20% between 2017 and 2022 in the U.S., indicating industry growth and professionalization

Educational and Certification Programs Interpretation

The barber industry’s rapid expansion of vocational schools and certification programs—up by a quarter and a fifth respectively—shaves away old notions of the trade as merely a cut above, highlighting a professionalization that’s shaping a more skilled and mainstream grooming industry.

Employment and Workforce Characteristics

The barber industry employs over 350,000 professionals in the U.S.
Female barbers account for approximately 20% of the workforce in the industry
The average tip given to barbers in the U.S. is approximately $4, representing about 20% of the service cost
The median annual income of a barber in the U.S. is around $30,000
The average duration of a men's haircut at a professional barbershop is 30 minutes
The average number of employees per barbershop is 3
There is a projected 12% rise in employment opportunities for barbers over the next decade
The average length of employment for a professional barber is approximately 4.5 years, highlighting industry retention challenges

Employment and Workforce Characteristics Interpretation

With over 350,000 professionals, including a growing female workforce earning around $30,000 annually, the barber industry’s steady 30-minute cuts and modest tips are shaping a resilient yet still evolving field facing retention challenges despite a promising 12% employment growth forecast.

Market Size and Economic Impact

The global barber industry is valued at over $50 billion
There are more than 150,000 barbershops in the United States
The average haircut costs $20 in the United States
The demand for barber services is expected to grow by 8% from 2020 to 2030 in the U.S.
The rise of modern barbershops has increased the average revenue per shop by 15% over the last five years
About 70% of barbershops incorporate additional services like skincare, massages, and beard grooming
The global male grooming market, which includes barber services, is projected to reach $81.2 billion by 2028
Youthful customers (ages 18-35) constitute about 55% of the client base for modern barbershops
The use of high-end grooming products in barbershops has increased profit margins by 12%
About 40% of barbershops are located in urban areas, with the rest in suburban and rural locations
The number of barbershops opened in the U.S. increased by 7% in 2022 compared to 2021
85% of barber shops report seeing an increase in customer demand for beard grooming services
Over 60% of barbershops offer specialty grooming services such as straight razor shaves and scalp treatments
The average spa-like barbershop experience costs clients approximately $50 per visit, including multiple services
The number of licensed barbers in the U.S. exceeded 350,000 in 2023
The use of trending grooming products like beard oils and balms has increased sales in barber shops by 20% in the last three years
Men aged 35-50 are the fastest-growing demographic in the barber industry, representing a 15% increase in customer base since 2018
The average profit margin for high-end barber shops is approximately 25%
Nearly 30% of barbershops are located inside shopping malls or retail centers
The most common payment method at barbershops is cash, used by 45% of clients
The growth of men's grooming products has led to a 10% increase in average ticket size at barber shops over the past five years
The national average for a men's haircut has increased by 25% over the past decade, from $16 to $20
The increasing popularity of beard styling has caused a 22% growth in sales of beard-specific grooming products in the last two years
The average number of reviews per barber in top-rated shops is 45, aiding in reputation building
The growth in popularity of boutique barber shops has resulted in a 12% increase in overall industry revenue since 2019
Approximately 15% of barbershops in the U.S. have a membership or subscription model, providing steady income streams
Beards and facial hair grooming now account for about 35% of all grooming services at barber shops
The average consumer spends about $250 annually on grooming products, with a significant portion spent at barber shops
Over 50% of barber shops now offer membership plans that include unlimited grooming services for a fixed monthly fee
The top cities for barber shop growth in the U.S. include New York, Los Angeles, and Chicago, each experiencing a growth rate of over 10% annually
The retail segment of grooming products sold at barber shops has grown by 15% in 2023, reaching over $1 billion in sales
Eco-friendly grooming products have increased sales in barber shops by 25% over the past two years, reflecting consumer demand for sustainability
Approximately 40% of barbershops provide services tailored specifically for children and teens, expanding their customer base

Market Size and Economic Impact Interpretation

With the industry valued at over $50 billion and embracing trends from luxe memberships to eco-friendly products, the modern barber shop isn't just trimming hair—it's shaping a booming, stylish empire where youth, innovation, and profit line up neatly in the chair.

Ownership Demographics and Trends

The average age of barber shop owners in the U.S. is 37 years old
Approximately 60% of barbershops are owned by men
About 25% of barbershop owners are women
The percentage of men visiting barbershops regularly is about 65%
Approximately 25% of barbers are self-employed, operating their own shops or booths
Approximately 10% of barbershops in the U.S. operate as franchise chains
The percentage of men who regularly get haircuts has remained steady at around 70% over the past decade
45% of barbershops have implemented eco-friendly practices, including sustainable products and recycling programs
The average customer visits a barbershop 6 times per year
Approximately 52% of barbers prefer to use traditional straight razors over electric shavers for grooming services
The average duration for a beard grooming session in a professional shop is around 45 minutes
Franchise-based barber businesses are growing at a rate of 9% annually in the U.S.
Approximately 35% of barbershops have adopted sustainable packaging for grooming products
The average customer satisfaction rate in barber shops is around 89%, based on online reviews
About 20% of male customers also opt for styling or hair treatments as part of their barber visit
The majority of barber businesses 65% are family-owned, contributing significantly to local economies
55% of male clients prefer to schedule appointments in advance rather than walk-in
The average age of male barber clients has increased to 40 years old, reflecting a shift toward more mature demographics
The proportion of barber shops utilizing advanced sanitation and sterilization techniques increased to 92% in 2023, ensuring client safety
The most popular grooming trend in the U.S. in 2023 is beard maintenance, with 68% of men showing increased interest

Ownership Demographics and Trends Interpretation

With a steady 70% of men getting regular haircuts and 68% embracing beard maintenance, the U.S. barber industry at 37 years old is balancing tradition—like straight razors preferred by 52% and family-owned shops—with innovation, as eco-friendly practices and franchise growth at 9% signal a grooming landscape that's both classic and cutting-edge.