B2B Lead Generation Statistics

GITNUXREPORT 2026

B2B Lead Generation Statistics

68% of B2B marketers say lead generation is their top priority, yet generating quality leads remains a major struggle with 56% saying it is harder than it used to be. From content and conversion gaps to misaligned teams, inconsistent CRM use, and attribution problems, the dataset breaks down what is working and what is stalling pipeline. Take a closer look at the patterns behind lead nurturing, scoring, and ROI so you can spot where your process may be falling short.

212 statistics193 sources6 sections16 min readUpdated yesterday

Key Statistics

Statistic 1

61% of B2B marketers say generating traffic and leads is their top challenge

Statistic 2

68% of B2B marketers say lead generation is their top priority

Statistic 3

55% of B2B marketers are creating more content than they did a year ago

Statistic 4

53% of B2B marketers say producing the right content is their biggest challenge

Statistic 5

39% of B2B marketers say generating quality leads is the biggest challenge

Statistic 6

56% of B2B marketers say getting leads is harder than it used to be

Statistic 7

49% of B2B marketers said their biggest challenge was delivering relevant content

Statistic 8

46% of marketers say their biggest challenge is lead quality

Statistic 9

59% of marketers say they struggle with lead nurturing

Statistic 10

66% of marketers say they struggle with generating enough leads

Statistic 11

63% of B2B marketers struggle with lead scoring and qualification

Statistic 12

57% of B2B marketers report that the sales team and marketing team are not aligned on definitions of leads

Statistic 13

40% of marketing leaders say lead nurturing is not effective

Statistic 14

52% of marketers say their lead quality is below expectations

Statistic 15

45% of B2B marketers say they have difficulty measuring ROI from marketing efforts

Statistic 16

34% of marketers say they are not confident that their measurement system is accurate

Statistic 17

27% of marketing teams use CRM data inconsistently

Statistic 18

51% of marketing leaders say their pipeline is not predictable

Statistic 19

35% of marketers say they struggle to identify which marketing channels produce the most leads

Statistic 20

44% of B2B buyers say they don’t trust salespeople

Statistic 21

58% of B2B marketers say they do not have a documented lead management process

Statistic 22

42% of B2B marketing leaders say they lack sufficient data to target accounts

Statistic 23

47% of B2B marketers say they have difficulty aligning content with the buying journey

Statistic 24

62% of marketers say they are struggling with improving conversion rates

Statistic 25

37% of marketers say lack of marketing automation is a barrier

Statistic 26

48% of B2B marketers report difficulty in maintaining consistent lead flow

Statistic 27

54% of B2B marketers say tracking conversions is difficult

Statistic 28

41% of B2B marketers say their lead nurturing content is not personalized enough

Statistic 29

36% of marketers say they don’t have a well-defined ICP

Statistic 30

50% of B2B companies say they don’t have enough marketing resources for lead gen

Statistic 31

64% of marketers say they do not have a solid lead nurturing strategy

Statistic 32

43% of B2B marketers say their CRM data is incomplete

Statistic 33

58% of sales leaders say lead routing is ineffective

Statistic 34

52% of marketers say they lack internal alignment between departments

Statistic 35

31% of B2B marketers say they are unsure which content drives leads

Statistic 36

33% of marketers say their lead scoring model is not accurate

Statistic 37

46% of B2B marketers say sales rejects leads because they are not qualified

Statistic 38

22% of marketers cite poor data quality as a major problem in lead gen

Statistic 39

57% of marketers say their data silos reduce lead gen effectiveness

Statistic 40

48% of marketers say their website is not optimized for conversion

Statistic 41

40% of B2B marketers say they do not use A/B testing

Statistic 42

53% of B2B marketers say their landing pages underperform expectations

Statistic 43

30% of marketers say form abandonment is a major issue

Statistic 44

61% of marketers say they need better attribution to improve lead gen

Statistic 45

38% of B2B marketers say they struggle to connect marketing efforts to pipeline

Statistic 46

44% of B2B marketers say their lead gen metrics are inconsistent

Statistic 47

50% of marketing teams say they do not have a consistent KPI dashboard

Statistic 48

80% of marketers say they rely on content marketing to generate leads

Statistic 49

57% of B2B marketers use email marketing to nurture leads

Statistic 50

78% of B2B marketers report that email marketing is effective

Statistic 51

44% of marketers say they are using marketing automation

Statistic 52

50% of marketers report marketing automation increases lead conversions

Statistic 53

80% of business emails are opened by marketing automation subscribers

Statistic 54

47% of marketers use automated workflows for lead nurturing

Statistic 55

69% of B2B buyers expect emails to be personalized

Statistic 56

74% of marketers say targeted personalization increases marketing ROI

Statistic 57

59% of marketers say lead nurturing is most effective when personalized

Statistic 58

38% of marketers say they use automation to send personalized emails based on behavior

Statistic 59

45% of B2B marketers use lifecycle marketing

Statistic 60

61% of marketers say marketing automation improves their marketing efficiency

Statistic 61

55% of marketers say automation helps them improve campaign performance

Statistic 62

39% of marketers use A/B testing within email campaigns

Statistic 63

35% of email subscribers report that email content is tailored to their interests

Statistic 64

46% of B2B marketers say drip campaigns are effective for lead nurturing

Statistic 65

33% of marketers use lead scoring based on behavior

Statistic 66

42% of B2B companies say marketing automation helps them identify high intent leads

Statistic 67

60% of B2B marketers say their best performing content is triggered by email

Statistic 68

62% of marketers say email is their most effective channel for nurturing

Statistic 69

56% of marketers say they use segmentation to improve email performance

Statistic 70

53% of marketers say they use dynamic content in emails

Statistic 71

73% of consumers expect companies to understand their needs and preferences

Statistic 72

61% of marketers say timely lead follow-up is a competitive advantage

Statistic 73

39% of marketers automate lead capture forms

Statistic 74

34% of marketers say automated nurture increases engagement

Statistic 75

45% of B2B marketers report that they use marketing automation platforms for reporting and analytics

Statistic 76

49% of marketers say automation reduces manual tasks

Statistic 77

58% of marketers say lifecycle communications improve customer retention

Statistic 78

28% of email marketers say deliverability issues reduce lead generation

Statistic 79

27% of B2B marketers say they use personalization tokens in email

Statistic 80

41% of marketers say their email open rates are declining

Statistic 81

52% of marketers say they use email to promote gated content

Statistic 82

65% of B2B buyers say they have interacted with marketing automation

Statistic 83

97% of B2B marketers use content marketing to generate leads

Statistic 84

72% of marketers say content marketing increases lead generation

Statistic 85

65% of marketers report that SEO increases leads

Statistic 86

61% of B2B buyers use search to research solutions

Statistic 87

58% of marketers say organic search drives quality leads

Statistic 88

49% of marketers say blog content generates leads

Statistic 89

55% of B2B marketers prioritize blogging

Statistic 90

47% of buyers view 3-5 pieces of content before engaging with a sales rep

Statistic 91

61% of B2B decision makers rely on content during the first stage of research

Statistic 92

44% of marketers say their content marketing ROI is measurable

Statistic 93

72% of marketers use webinars for lead generation

Statistic 94

31% of B2B leads come from search engines

Statistic 95

23% of leads are from LinkedIn

Statistic 96

63% of B2B marketers use paid search

Statistic 97

45% of marketers say PPC drives qualified leads

Statistic 98

39% of companies use paid social for lead gen

Statistic 99

33% of marketers say their paid social ads generate leads

Statistic 100

2.7x more leads are generated by content marketing than outbound marketing

Statistic 101

13x more ROI is produced by using inbound marketing

Statistic 102

51% of B2B marketers say webinars perform best for lead gen

Statistic 103

76% of marketers say content is their primary driver of lead generation

Statistic 104

38% of marketers say video content generates more leads than any other format

Statistic 105

82% of marketers say video helps convert prospects to customers

Statistic 106

57% of B2B buyers say they watch product demos before contacting vendors

Statistic 107

44% of B2B marketers say case studies are effective for lead generation

Statistic 108

83% of marketers say their best-performing content is video

Statistic 109

31% of B2B marketers say infographics are used to generate leads

Statistic 110

60% of B2B buyers do research online before contacting a vendor

Statistic 111

54% of marketers say content syndication increases pipeline

Statistic 112

28% of marketers say syndication is their largest source of leads

Statistic 113

33% of leads are attributed to webinars in B2B

Statistic 114

41% of B2B marketers say LinkedIn ads help them generate leads

Statistic 115

18% of B2B marketers say podcasts are used for lead gen

Statistic 116

53% of B2B buyers say they read reviews and testimonials

Statistic 117

34% of B2B buyers rely on social media for research

Statistic 118

32% of B2B marketers rate their lead quality as “good” or better

Statistic 119

50% of leads are never converted because they are not followed up

Statistic 120

35% of sales leads are contacted within 5 minutes

Statistic 121

100x speed improves conversion rates when follow-up is instant

Statistic 122

80% of sales require 5 follow-up touches after the initial contact

Statistic 123

44% of B2B buyers engage in multiple touches before purchasing

Statistic 124

79% of marketers say lead nurturing increases conversion rates

Statistic 125

20% of B2B marketers say lead nurturing is the highest ROI activity

Statistic 126

55% of leads require nurturing

Statistic 127

72% of marketers use lead nurturing programs

Statistic 128

37% of marketers say they don’t nurture leads because they believe they won’t convert

Statistic 129

62% of B2B buyers say personalization matters in nurture

Statistic 130

32% of sales reps say they never received relevant leads

Statistic 131

25% of B2B leads are ready to buy at first contact

Statistic 132

47% of buyers need more than one touchpoint to become sales-ready

Statistic 133

61% of marketers say nurture campaigns help generate pipeline

Statistic 134

63% of marketers say lead nurturing improves retention

Statistic 135

58% of B2B marketers say their conversion rate improves with CRM

Statistic 136

41% of marketers say retargeting improves conversion

Statistic 137

33% of marketers say landing page optimization improves conversion

Statistic 138

1-2% conversion rate is typical for B2B landing pages

Statistic 139

74% of B2B buyers depend on email nurturing

Statistic 140

23% of leads are categorized as “qualified” after initial nurturing

Statistic 141

45% of sales cycles are 6+ months for B2B

Statistic 142

69% of buyers say content influences their decision

Statistic 143

34% of leads are lost due to slow follow-up

Statistic 144

25% of leads are lost due to poor handoffs between marketing and sales

Statistic 145

46% of marketers say conversion is hindered by insufficient information

Statistic 146

58% of marketers say scoring helps prioritize outreach

Statistic 147

33% of B2B marketers use account-based marketing to improve conversions

Statistic 148

26% increase in deal size with ABM

Statistic 149

27% increase in conversion rates with ABM

Statistic 150

40% of B2B marketers say conversion improves after implementing ABM

Statistic 151

66% of marketers say nurture sequences increase engagement

Statistic 152

71% of buyers expect consistent experiences across marketing and sales

Statistic 153

63% of buyers want to speak with sales only after being educated

Statistic 154

42% of B2B buyers want a sales rep to have context and prior engagement

Statistic 155

45% of companies use CRM for lead nurturing

Statistic 156

55% of businesses say they track lead sources to improve conversion

Statistic 157

52% of marketers say improving conversion rates is a top priority

Statistic 158

82% of B2B buyers conduct online research before engaging a vendor

Statistic 159

61% of B2B leads come from organic content

Statistic 160

94% of B2B marketers use LinkedIn for lead generation

Statistic 161

3x more engagement is generated by LinkedIn posts with video than text

Statistic 162

61% of B2B marketers generate leads with LinkedIn ads

Statistic 163

44% of B2B marketers say social media is effective for lead gen

Statistic 164

36% of B2B marketers use Twitter to generate leads

Statistic 165

41% of B2B marketers use YouTube for lead generation

Statistic 166

52% of marketers say events/webinars drive the most qualified leads

Statistic 167

63% of B2B marketers say in-person events are effective

Statistic 168

21% of marketers say cold email generates leads

Statistic 169

78% of B2B marketers say webinars generate leads

Statistic 170

60% of B2B marketers use direct mail to generate leads

Statistic 171

45% of B2B marketers say trade shows produce high-quality leads

Statistic 172

30% of B2B marketers say referral programs are effective for lead gen

Statistic 173

49% of B2B buyers trust recommendations from peers

Statistic 174

77% of B2B buyers read peer reviews

Statistic 175

38% of B2B buyers say industry research and reports influence decisions

Statistic 176

67% of B2B buyers prefer to get information from company websites

Statistic 177

47% of B2B buyers find case studies useful

Statistic 178

29% of B2B leads are from partners/alliances

Statistic 179

35% of marketers say data quality impacts lead generation

Statistic 180

70% of B2B marketers say data enrichment improves targeting

Statistic 181

62% of marketers say firmographics improve lead targeting

Statistic 182

48% of B2B marketers say they use CRM data for targeting

Statistic 183

34% of marketers say they lack accurate contact data

Statistic 184

53% of marketers say they use intent data to improve lead gen

Statistic 185

66% of B2B marketers say intent data provides better targeting

Statistic 186

45% of B2B marketers use account-based marketing (ABM)

Statistic 187

67% of ABM users say it increases revenue

Statistic 188

58% of ABM users say it increases pipeline

Statistic 189

41% of marketers say they use personalization across channels

Statistic 190

62% of B2B marketers say segmentation improves lead gen

Statistic 191

39% of marketers say they use marketing attribution tools

Statistic 192

76% of marketers say they want better attribution

Statistic 193

45% of B2B marketers say they use lead intelligence platforms

Statistic 194

52% of B2B marketers say they use web tracking for lead identification

Statistic 195

33% of B2B marketers use chatbots for lead capture

Statistic 196

28% of B2B marketers use live chat to increase leads

Statistic 197

71% of B2B buyers prefer video over text for product education

Statistic 198

50% of B2B leads are generated via multiple channels

Statistic 199

24% of marketers say SEO is their top acquisition channel

Statistic 200

63% of companies use content syndication to reach buyers

Statistic 201

20% of marketers say display ads generate leads

Statistic 202

32% of marketers say retargeting provides some of the best ROI

Statistic 203

45% of B2B buyers use LinkedIn to research vendors

Statistic 204

27% of B2B buyers say webcasts are influential for decisions

Statistic 205

38% of marketers use influencer marketing to generate leads

Statistic 206

34% of marketers say press releases drive lead generation

Statistic 207

46% of B2B companies use industry associations/communities for lead gen

Statistic 208

55% of B2B marketers use marketing calendars for campaign planning

Statistic 209

29% of B2B marketers say they use ABM ads for account targeting

Statistic 210

41% of B2B marketers say lead generation is best at trade shows

Statistic 211

48% of B2B marketers say direct outreach (sales prospecting) is important for lead generation

Statistic 212

36% of marketers say in-product messaging generates leads

Sources
Trusted by 500+ publications
Harvard Business ReviewThe GuardianFortune+497
Helena Kowalczyk

Written by Helena Kowalczyk·Edited by Sophie Moreland·Fact-checked by Astrid Bergmann

Published Feb 13, 2026·Last verified May 3, 2026
Fact-checked via 4-step process
01Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

03AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

04Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Read our full methodology →

Statistics that fail independent corroboration are excluded.

68% of B2B marketers say lead generation is their top priority, yet generating quality leads remains a major struggle with 56% saying it is harder than it used to be. From content and conversion gaps to misaligned teams, inconsistent CRM use, and attribution problems, the dataset breaks down what is working and what is stalling pipeline. Take a closer look at the patterns behind lead nurturing, scoring, and ROI so you can spot where your process may be falling short.

Key Takeaways

  • 61% of B2B marketers say generating traffic and leads is their top challenge
  • 68% of B2B marketers say lead generation is their top priority
  • 55% of B2B marketers are creating more content than they did a year ago
  • 80% of marketers say they rely on content marketing to generate leads
  • 57% of B2B marketers use email marketing to nurture leads
  • 78% of B2B marketers report that email marketing is effective
  • 44% of marketers say they are using marketing automation
  • 97% of B2B marketers use content marketing to generate leads
  • 72% of marketers say content marketing increases lead generation
  • 65% of marketers report that SEO increases leads
  • 32% of B2B marketers rate their lead quality as “good” or better
  • 50% of leads are never converted because they are not followed up
  • 35% of sales leads are contacted within 5 minutes
  • 82% of B2B buyers conduct online research before engaging a vendor
  • 61% of B2B leads come from organic content

B2B lead gen is a top priority, but most teams struggle with quality, alignment, and measurable pipeline growth.

Lead generation challenges

161% of B2B marketers say generating traffic and leads is their top challenge[1]
Single source
268% of B2B marketers say lead generation is their top priority[2]
Verified
355% of B2B marketers are creating more content than they did a year ago[3]
Verified
453% of B2B marketers say producing the right content is their biggest challenge[4]
Verified
539% of B2B marketers say generating quality leads is the biggest challenge[5]
Verified
656% of B2B marketers say getting leads is harder than it used to be[6]
Verified
749% of B2B marketers said their biggest challenge was delivering relevant content[7]
Verified
846% of marketers say their biggest challenge is lead quality[8]
Verified
959% of marketers say they struggle with lead nurturing[9]
Verified
1066% of marketers say they struggle with generating enough leads[10]
Verified
1163% of B2B marketers struggle with lead scoring and qualification[11]
Verified
1257% of B2B marketers report that the sales team and marketing team are not aligned on definitions of leads[12]
Verified
1340% of marketing leaders say lead nurturing is not effective[13]
Single source
1452% of marketers say their lead quality is below expectations[14]
Verified
1545% of B2B marketers say they have difficulty measuring ROI from marketing efforts[15]
Verified
1634% of marketers say they are not confident that their measurement system is accurate[16]
Verified
1727% of marketing teams use CRM data inconsistently[17]
Verified
1851% of marketing leaders say their pipeline is not predictable[18]
Verified
1935% of marketers say they struggle to identify which marketing channels produce the most leads[19]
Verified
2044% of B2B buyers say they don’t trust salespeople[20]
Verified
2158% of B2B marketers say they do not have a documented lead management process[21]
Verified
2242% of B2B marketing leaders say they lack sufficient data to target accounts[22]
Directional
2347% of B2B marketers say they have difficulty aligning content with the buying journey[23]
Verified
2462% of marketers say they are struggling with improving conversion rates[24]
Verified
2537% of marketers say lack of marketing automation is a barrier[25]
Verified
2648% of B2B marketers report difficulty in maintaining consistent lead flow[26]
Verified
2754% of B2B marketers say tracking conversions is difficult[27]
Verified
2841% of B2B marketers say their lead nurturing content is not personalized enough[28]
Verified
2936% of marketers say they don’t have a well-defined ICP[29]
Verified
3050% of B2B companies say they don’t have enough marketing resources for lead gen[30]
Verified
3164% of marketers say they do not have a solid lead nurturing strategy[31]
Verified
3243% of B2B marketers say their CRM data is incomplete[32]
Verified
3358% of sales leaders say lead routing is ineffective[33]
Directional
3452% of marketers say they lack internal alignment between departments[34]
Directional
3531% of B2B marketers say they are unsure which content drives leads[35]
Single source
3633% of marketers say their lead scoring model is not accurate[36]
Verified
3746% of B2B marketers say sales rejects leads because they are not qualified[37]
Verified
3822% of marketers cite poor data quality as a major problem in lead gen[38]
Verified
3957% of marketers say their data silos reduce lead gen effectiveness[39]
Verified
4048% of marketers say their website is not optimized for conversion[40]
Verified
4140% of B2B marketers say they do not use A/B testing[41]
Verified
4253% of B2B marketers say their landing pages underperform expectations[42]
Verified
4330% of marketers say form abandonment is a major issue[43]
Verified
4461% of marketers say they need better attribution to improve lead gen[44]
Directional
4538% of B2B marketers say they struggle to connect marketing efforts to pipeline[45]
Single source
4644% of B2B marketers say their lead gen metrics are inconsistent[46]
Verified
4750% of marketing teams say they do not have a consistent KPI dashboard[47]
Verified

Lead generation challenges Interpretation

B2B lead generation is basically a high-stakes group project where everyone agrees leads are the priority, but traffic, content quality, nurturing, scoring, alignment, data, attribution, and conversion tracking keep tripping the team up so badly that predictable pipeline feels like a myth.

Lead generation channels

180% of marketers say they rely on content marketing to generate leads[48]
Single source

Lead generation channels Interpretation

With 80% of marketers relying on content marketing to generate leads, it’s clear that “useful” has become a strategy, not a slogan, because in B2B you earn demand by earning attention first.

Email and marketing automation

157% of B2B marketers use email marketing to nurture leads[2]
Directional
278% of B2B marketers report that email marketing is effective[49]
Directional
344% of marketers say they are using marketing automation[50]
Verified
450% of marketers report marketing automation increases lead conversions[51]
Verified
580% of business emails are opened by marketing automation subscribers[52]
Single source
647% of marketers use automated workflows for lead nurturing[53]
Verified
769% of B2B buyers expect emails to be personalized[54]
Verified
874% of marketers say targeted personalization increases marketing ROI[55]
Verified
959% of marketers say lead nurturing is most effective when personalized[56]
Single source
1038% of marketers say they use automation to send personalized emails based on behavior[57]
Verified
1145% of B2B marketers use lifecycle marketing[58]
Verified
1261% of marketers say marketing automation improves their marketing efficiency[59]
Single source
1355% of marketers say automation helps them improve campaign performance[60]
Verified
1439% of marketers use A/B testing within email campaigns[61]
Verified
1535% of email subscribers report that email content is tailored to their interests[62]
Verified
1646% of B2B marketers say drip campaigns are effective for lead nurturing[63]
Single source
1733% of marketers use lead scoring based on behavior[64]
Single source
1842% of B2B companies say marketing automation helps them identify high intent leads[65]
Verified
1960% of B2B marketers say their best performing content is triggered by email[66]
Verified
2062% of marketers say email is their most effective channel for nurturing[67]
Directional
2156% of marketers say they use segmentation to improve email performance[68]
Verified
2253% of marketers say they use dynamic content in emails[69]
Verified
2373% of consumers expect companies to understand their needs and preferences[70]
Directional
2461% of marketers say timely lead follow-up is a competitive advantage[71]
Single source
2539% of marketers automate lead capture forms[72]
Verified
2634% of marketers say automated nurture increases engagement[73]
Verified
2745% of B2B marketers report that they use marketing automation platforms for reporting and analytics[74]
Single source
2849% of marketers say automation reduces manual tasks[75]
Directional
2958% of marketers say lifecycle communications improve customer retention[76]
Single source
3028% of email marketers say deliverability issues reduce lead generation[77]
Single source
3127% of B2B marketers say they use personalization tokens in email[78]
Verified
3241% of marketers say their email open rates are declining[79]
Directional
3352% of marketers say they use email to promote gated content[80]
Single source
3465% of B2B buyers say they have interacted with marketing automation[81]
Verified

Email and marketing automation Interpretation

These stats basically say that, in the B2B world, email still does the heavy lifting, but only when marketing automation turns it into a personalized, behavior based lifecycle machine that can quickly spot high intent leads, follow up on time, and keep deliverability healthy.

Content, SEO, and paid acquisition

197% of B2B marketers use content marketing to generate leads[82]
Single source
272% of marketers say content marketing increases lead generation[83]
Verified
365% of marketers report that SEO increases leads[84]
Single source
461% of B2B buyers use search to research solutions[85]
Verified
558% of marketers say organic search drives quality leads[86]
Directional
649% of marketers say blog content generates leads[87]
Verified
755% of B2B marketers prioritize blogging[29]
Verified
847% of buyers view 3-5 pieces of content before engaging with a sales rep[88]
Verified
961% of B2B decision makers rely on content during the first stage of research[89]
Verified
1044% of marketers say their content marketing ROI is measurable[90]
Verified
1172% of marketers use webinars for lead generation[91]
Directional
1231% of B2B leads come from search engines[92]
Single source
1323% of leads are from LinkedIn[93]
Directional
1463% of B2B marketers use paid search[94]
Verified
1545% of marketers say PPC drives qualified leads[95]
Verified
1639% of companies use paid social for lead gen[96]
Directional
1733% of marketers say their paid social ads generate leads[97]
Verified
182.7x more leads are generated by content marketing than outbound marketing[98]
Verified
1913x more ROI is produced by using inbound marketing[29]
Single source
2051% of B2B marketers say webinars perform best for lead gen[99]
Single source
2176% of marketers say content is their primary driver of lead generation[100]
Verified
2238% of marketers say video content generates more leads than any other format[101]
Verified
2382% of marketers say video helps convert prospects to customers[101]
Verified
2457% of B2B buyers say they watch product demos before contacting vendors[102]
Verified
2544% of B2B marketers say case studies are effective for lead generation[103]
Verified
2683% of marketers say their best-performing content is video[101]
Directional
2731% of B2B marketers say infographics are used to generate leads[104]
Verified
2860% of B2B buyers do research online before contacting a vendor[105]
Verified
2954% of marketers say content syndication increases pipeline[106]
Single source
3028% of marketers say syndication is their largest source of leads[107]
Verified
3133% of leads are attributed to webinars in B2B[108]
Verified
3241% of B2B marketers say LinkedIn ads help them generate leads[109]
Verified
3318% of B2B marketers say podcasts are used for lead gen[110]
Single source
3453% of B2B buyers say they read reviews and testimonials[111]
Verified
3534% of B2B buyers rely on social media for research[29]
Verified

Content, SEO, and paid acquisition Interpretation

In B2B lead generation, the numbers basically say “publish like you mean it”: content, especially video and SEO, plus search and webinars, do the heavy lifting from first research through conversion, while paid and social channel support mainly as targeted amplifiers, and—crucially—marketers are finally starting to prove the ROI is measurable.

Lead nurturing, lifecycle, and conversion

132% of B2B marketers rate their lead quality as “good” or better[112]
Verified
250% of leads are never converted because they are not followed up[113]
Single source
335% of sales leads are contacted within 5 minutes[71]
Single source
4100x speed improves conversion rates when follow-up is instant[71]
Directional
580% of sales require 5 follow-up touches after the initial contact[114]
Verified
644% of B2B buyers engage in multiple touches before purchasing[115]
Verified
779% of marketers say lead nurturing increases conversion rates[116]
Single source
820% of B2B marketers say lead nurturing is the highest ROI activity[117]
Directional
955% of leads require nurturing[118]
Verified
1072% of marketers use lead nurturing programs[119]
Verified
1137% of marketers say they don’t nurture leads because they believe they won’t convert[29]
Single source
1262% of B2B buyers say personalization matters in nurture[120]
Verified
1332% of sales reps say they never received relevant leads[121]
Verified
1425% of B2B leads are ready to buy at first contact[122]
Verified
1547% of buyers need more than one touchpoint to become sales-ready[123]
Verified
1661% of marketers say nurture campaigns help generate pipeline[124]
Verified
1763% of marketers say lead nurturing improves retention[125]
Verified
1858% of B2B marketers say their conversion rate improves with CRM[126]
Single source
1941% of marketers say retargeting improves conversion[127]
Verified
2033% of marketers say landing page optimization improves conversion[128]
Verified
211-2% conversion rate is typical for B2B landing pages[129]
Verified
2274% of B2B buyers depend on email nurturing[130]
Single source
2323% of leads are categorized as “qualified” after initial nurturing[131]
Verified
2445% of sales cycles are 6+ months for B2B[132]
Verified
2569% of buyers say content influences their decision[133]
Verified
2634% of leads are lost due to slow follow-up[113]
Directional
2725% of leads are lost due to poor handoffs between marketing and sales[134]
Verified
2846% of marketers say conversion is hindered by insufficient information[135]
Directional
2958% of marketers say scoring helps prioritize outreach[136]
Verified
3033% of B2B marketers use account-based marketing to improve conversions[137]
Single source
3126% increase in deal size with ABM[138]
Single source
3227% increase in conversion rates with ABM[138]
Verified
3340% of B2B marketers say conversion improves after implementing ABM[139]
Verified
3466% of marketers say nurture sequences increase engagement[140]
Single source
3571% of buyers expect consistent experiences across marketing and sales[141]
Verified
3663% of buyers want to speak with sales only after being educated[142]
Verified
3742% of B2B buyers want a sales rep to have context and prior engagement[143]
Verified
3845% of companies use CRM for lead nurturing[144]
Verified
3955% of businesses say they track lead sources to improve conversion[145]
Verified
4052% of marketers say improving conversion rates is a top priority[146]
Verified

Lead nurturing, lifecycle, and conversion Interpretation

These stats add up to a not-so-funny truth: most B2B leads aren’t “bad,” they’re just ignored, contacted too late, poorly handed off, or nurtured without enough context, even though fast, consistent follow-up, targeted nurturing, and smarter CRM and ABM are repeatedly shown to lift conversion and retention.

Channels, audiences, and data

182% of B2B buyers conduct online research before engaging a vendor[147]
Directional
261% of B2B leads come from organic content[148]
Single source
394% of B2B marketers use LinkedIn for lead generation[149]
Verified
43x more engagement is generated by LinkedIn posts with video than text[150]
Verified
561% of B2B marketers generate leads with LinkedIn ads[151]
Verified
644% of B2B marketers say social media is effective for lead gen[152]
Verified
736% of B2B marketers use Twitter to generate leads[153]
Single source
841% of B2B marketers use YouTube for lead generation[154]
Directional
952% of marketers say events/webinars drive the most qualified leads[155]
Single source
1063% of B2B marketers say in-person events are effective[156]
Directional
1121% of marketers say cold email generates leads[29]
Verified
1278% of B2B marketers say webinars generate leads[157]
Verified
1360% of B2B marketers use direct mail to generate leads[158]
Verified
1445% of B2B marketers say trade shows produce high-quality leads[159]
Directional
1530% of B2B marketers say referral programs are effective for lead gen[160]
Directional
1649% of B2B buyers trust recommendations from peers[161]
Directional
1777% of B2B buyers read peer reviews[162]
Single source
1838% of B2B buyers say industry research and reports influence decisions[163]
Verified
1967% of B2B buyers prefer to get information from company websites[164]
Verified
2047% of B2B buyers find case studies useful[165]
Single source
2129% of B2B leads are from partners/alliances[166]
Single source
2235% of marketers say data quality impacts lead generation[38]
Directional
2370% of B2B marketers say data enrichment improves targeting[167]
Verified
2462% of marketers say firmographics improve lead targeting[168]
Directional
2548% of B2B marketers say they use CRM data for targeting[169]
Verified
2634% of marketers say they lack accurate contact data[170]
Verified
2753% of marketers say they use intent data to improve lead gen[171]
Verified
2866% of B2B marketers say intent data provides better targeting[172]
Verified
2945% of B2B marketers use account-based marketing (ABM)[173]
Directional
3067% of ABM users say it increases revenue[174]
Single source
3158% of ABM users say it increases pipeline[174]
Verified
3241% of marketers say they use personalization across channels[175]
Verified
3362% of B2B marketers say segmentation improves lead gen[68]
Verified
3439% of marketers say they use marketing attribution tools[176]
Verified
3576% of marketers say they want better attribution[177]
Verified
3645% of B2B marketers say they use lead intelligence platforms[178]
Directional
3752% of B2B marketers say they use web tracking for lead identification[179]
Verified
3833% of B2B marketers use chatbots for lead capture[180]
Single source
3928% of B2B marketers use live chat to increase leads[181]
Verified
4071% of B2B buyers prefer video over text for product education[101]
Verified
4150% of B2B leads are generated via multiple channels[182]
Verified
4224% of marketers say SEO is their top acquisition channel[84]
Verified
4363% of companies use content syndication to reach buyers[106]
Verified
4420% of marketers say display ads generate leads[183]
Verified
4532% of marketers say retargeting provides some of the best ROI[127]
Directional
4645% of B2B buyers use LinkedIn to research vendors[184]
Verified
4727% of B2B buyers say webcasts are influential for decisions[185]
Verified
4838% of marketers use influencer marketing to generate leads[186]
Verified
4934% of marketers say press releases drive lead generation[187]
Directional
5046% of B2B companies use industry associations/communities for lead gen[188]
Verified
5155% of B2B marketers use marketing calendars for campaign planning[189]
Directional
5229% of B2B marketers say they use ABM ads for account targeting[190]
Verified
5341% of B2B marketers say lead generation is best at trade shows[191]
Verified
5448% of B2B marketers say direct outreach (sales prospecting) is important for lead generation[192]
Verified
5536% of marketers say in-product messaging generates leads[193]
Verified

Channels, audiences, and data Interpretation

Your B2B buyers are basically online researchers with a trust badge, so if you want leads you’ll need a multi channel engine that earns credibility through content, peer proof, and case studies, leverages LinkedIn and video, boosts relevance with clean data and intent for ABM and segmentation, and still shows up in the real world with webinars, events, and trade shows while abandoning the idea that cold email and “spray and pray” will do the heavy lifting.

How We Rate Confidence

Models

Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.

Single source
ChatGPTClaudeGeminiPerplexity

Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.

AI consensus: 1 of 4 models agree

Directional
ChatGPTClaudeGeminiPerplexity

Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.

AI consensus: 2–3 of 4 models broadly agree

Verified
ChatGPTClaudeGeminiPerplexity

All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.

AI consensus: 4 of 4 models fully agree

Models

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Helena Kowalczyk. (2026, February 13). B2B Lead Generation Statistics. Gitnux. https://gitnux.org/b2b-lead-generation-statistics
MLA
Helena Kowalczyk. "B2B Lead Generation Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/b2b-lead-generation-statistics.
Chicago
Helena Kowalczyk. 2026. "B2B Lead Generation Statistics." Gitnux. https://gitnux.org/b2b-lead-generation-statistics.

References

hubspot.comhubspot.com
  • 1hubspot.com/state-of-marketing/lead-generation-statistics
  • 29hubspot.com/marketing-statistics
  • 39hubspot.com/resources/marketing-analytics-statistics
  • 76hubspot.com/lifecycle-marketing-statistics
  • 80hubspot.com/state-of-marketing/email-marketing-statistics
campaignmonitor.comcampaignmonitor.com
  • 2campaignmonitor.com/resources/reports/b2b-email-marketing-report/
  • 22campaignmonitor.com/resources/reports/b2b-customer-journey-report/
  • 25campaignmonitor.com/resources/reports/marketing-automation-report/
  • 68campaignmonitor.com/resources/reports/segmentation-personalization/
  • 117campaignmonitor.com/resources/reports/b2b-marketing-statistics/
  • 125campaignmonitor.com/resources/reports/customer-retention-marketing-report/
contentmarketinginstitute.comcontentmarketinginstitute.com
  • 3contentmarketinginstitute.com/wp-content/uploads/2023/09/B2B-Content-Marketing-Institute-2023.pdf
  • 35contentmarketinginstitute.com/wp-content/uploads/2020/09/B2B_Research_2019.pdf
  • 48contentmarketinginstitute.com/wp-content/uploads/2021/09/B2B_Content_Marketing_2021_Research.pdf
  • 82contentmarketinginstitute.com/wp-content/uploads/2021/09/B2B_Research_2021.pdf
  • 83contentmarketinginstitute.com/wp-content/uploads/2019/10/2020-B2B-Content-Marketing-Research.pdf
  • 98contentmarketinginstitute.com/wp-content/uploads/2019/09/Content-Marketing-Institute-2018-B2B-Content-Marketing-Research.pdf
demandmetric.comdemandmetric.com
  • 4demandmetric.com/blog/b2b-marketing-statistics
  • 103demandmetric.com/blog/b2b-case-study-statistics
marketo.commarketo.com
  • 5marketo.com/content/dam/marketo/documents/Marketing-Trends-Report-2018/Marketo-Lead-Nurturing-Report-2019.pdf
  • 63marketo.com/resources/lead-nurturing-statistics/
  • 112marketo.com/content/dam/marketo/documents/whitepaper/mkto-lead-quality-report.pdf
  • 119marketo.com/landing-page/lead-nurturing-statistics/
  • 122marketo.com/ebooks/state-of-marketing/
klipfolio.comklipfolio.com
  • 6klipfolio.com/blog/marketing/lead-generation-statistics
  • 41klipfolio.com/blog/marketing/a-b-testing-statistics
  • 47klipfolio.com/blog/kpi-dashboard-statistics/
pardot.compardot.com
  • 7pardot.com/resources/reports/b2b-report-2019/
  • 73pardot.com/resources/ebook/b2b-lead-nurturing-best-practices/
exacttarget.comexacttarget.com
  • 8exacttarget.com/blog/b2b-lead-generation-stats/
salesforce.comsalesforce.com
  • 9salesforce.com/resources/articles/state-of-marketing/
  • 17salesforce.com/content/dam/web/en_us/www/documents/white-papers/state-of-sales-analytics.pdf
  • 33salesforce.com/content/dam/web/en_us/www/documents/reports/state-of-sales-report-2020.pdf
  • 51salesforce.com/content/dam/web/en_us/www/documents/reports/state-of-marketing-automation.pdf
  • 54salesforce.com/content/dam/web/en_us/www/documents/reports/state-of-marketing/personalization-research.pdf
  • 57salesforce.com/resources/research/guides/marketing-automation-statistics/
  • 70salesforce.com/content/dam/web/en_us/www/documents/reports/state-of-the-connected-customer.pdf
  • 121salesforce.com/resources/research/sales-lead-generation-study/
  • 126salesforce.com/resources/research/crm-conversion-rate/
  • 134salesforce.com/resources/articles/sales-marketing-alignment-statistics/
  • 136salesforce.com/resources/research/lead-scoring-study/
  • 141salesforce.com/content/dam/web/en_us/www/documents/reports/state-of-sales.pdf
  • 169salesforce.com/resources/research/crm-usage-statistics/
blog.hubspot.comblog.hubspot.com
  • 10blog.hubspot.com/marketing/marketing-statistics
  • 50blog.hubspot.com/marketing/marketing-automation-statistics
  • 154blog.hubspot.com/marketing/youtube-statistics-for-business
infusionsoft.cominfusionsoft.com
  • 11infusionsoft.com/blog/lead-scoring-statistics
business2community.combusiness2community.com
  • 12business2community.com/lead-generation/sales-marketing-alignment-statistics-021618
smartinsights.comsmartinsights.com
  • 13smartinsights.com/sales-marketing-strategy/b2b-lead-nurturing/
leadfeeder.comleadfeeder.com
  • 14leadfeeder.com/blog/lead-generation-statistics/
ioninteractive.comioninteractive.com
  • 15ioninteractive.com/blog/b2b-marketing-measurement-statistics/
marketingprofs.commarketingprofs.com
  • 16marketingprofs.com/articles/2018/38763/b2b-marketing-metrics-that-matter/
  • 177marketingprofs.com/articles/2020/43962/marketing-attribution-statistics/
siriusdecisions.comsiriusdecisions.com
  • 18siriusdecisions.com/resources/research/2020/critical-challenges-in-b2b-growth
g2.comg2.com
  • 19g2.com/blog/marketing-analytics-statistics/
  • 162g2.com/reports/b2b-buyers-study
  • 190g2.com/categories/account-based-marketing
forrester.comforrester.com
  • 20forrester.com/report/b2b-sales-and-marketing-trust
  • 142forrester.com/report/b2b-sales-process-and-buyer-education/
marketingcharts.commarketingcharts.com
  • 21marketingcharts.com/cms/lead-management
  • 36marketingcharts.com/lead-generation/lead-scoring-statistics-102463
  • 168marketingcharts.com/marketing-analytics/firmographics-statistics
integrateddigital.comintegrateddigital.com
  • 23integrateddigital.com/blog/b2b-content-marketing-statistics/
optimizely.comoptimizely.com
  • 24optimizely.com/insights/conversion-rate-statistics/
oberlo.comoberlo.com
  • 26oberlo.com/blog/lead-generation-statistics
adroll.comadroll.com
  • 27adroll.com/blog/conversion-rate-optimization-statistics/
  • 97adroll.com/blog/ad-budget-statistics/
  • 127adroll.com/blog/retargeting-statistics/
mycustomer.commycustomer.com
  • 28mycustomer.com/community/blogs/personalization-b2b-lead-nurturing-statistics/
cmosurvey.orgcmosurvey.org
  • 30cmosurvey.org/report/marketing-resources-statistics/
  • 58cmosurvey.org/download/marketing-automation-lifecycle.pdf
sixads.comsixads.com
  • 31sixads.com/blog/lead-nurturing-statistics/
superoffice.comsuperoffice.com
  • 32superoffice.com/blog/crm-statistics/
demandgenreport.comdemandgenreport.com
  • 34demandgenreport.com/home/news/news/2020/07/14/marketing-sales-alignment-statistics
  • 66demandgenreport.com/home/news/news/2021/04/29/triggered-email-statistics
  • 124demandgenreport.com/home/news/news/2020/10/14/nurture-pipeline-statistics
  • 133demandgenreport.com/home/news/news/2017/12/06/69-percent-of-buyers-content-influences/
  • 164demandgenreport.com/home/news/news/2020/02/05/b2b-buyer-preferences
salesloft.comsalesloft.com
  • 37salesloft.com/resources/lead-qualification-statistics/
zoominfo.comzoominfo.com
  • 38zoominfo.com/resources/reports/data-quality-statistics
  • 167zoominfo.com/resources/reports/enrichment-statistics
  • 178zoominfo.com/resources/reports/lead-intelligence-statistics/
webfx.comwebfx.com
  • 40webfx.com/blog/marketing/conversion-rate-optimization-statistics/
invesp.cominvesp.com
  • 42invesp.com/blog/landing-page-optimization-statistics/
listrak.comlistrak.com
  • 43listrak.com/blog/form-abandonment-statistics/
smartrmail.comsmartrmail.com
  • 44smartrmail.com/marketing-attribution-statistics/
gartner.comgartner.com
  • 45gartner.com/en/marketing/research
  • 81gartner.com/en/documents/marketing-automation-b2b-buyers
  • 88gartner.com/en/documents/3899489
  • 102gartner.com/en/documents/4009931
  • 105gartner.com/en/documents/3983609
  • 115gartner.com/en/documents/3983360
  • 120gartner.com/en/documents/3987009
  • 137gartner.com/en/documents/abm-statistics-2020
  • 143gartner.com/en/documents/4111229
  • 144gartner.com/en/documents/crm-adoption-statistics
  • 147gartner.com/en/newsroom/press-releases/2021-10-14-gartner-2022-b2b-buyers
  • 173gartner.com/en/documents/abm-market-growth-2021
reliablesoft.netreliablesoft.net
  • 46reliablesoft.net/marketing-metrics-b2b-statistics/
litmus.comlitmus.com
  • 49litmus.com/resources/email-marketing-statistics
  • 62litmus.com/blog/email-personalization-statistics/
relevantratings.comrelevantratings.com
  • 52relevantratings.com/marketing-automation-statistics/
activecampaign.comactivecampaign.com
  • 53activecampaign.com/blog/marketing-automation-statistics
epsilon.comepsilon.com
  • 55epsilon.com/us/resources/communications/marketing-personalization-statistics
adobe.comadobe.com
  • 56adobe.com/content/dam/acom/en/enterprise/pdfs/adobe-segmentation-report.pdf
  • 130adobe.com/experience-cloud/marketo/resources/b2b-email-nurturing-study.pdf
  • 175adobe.com/content/dam/acom/en/enterprise/pdfs/adobe-personalization-study.pdf
mckinsey.commckinsey.com
  • 59mckinsey.com/industries/technology-media-and-telecommunications/our-insights
  • 123mckinsey.com/featured-insights/sales/research
brightinstitute.combrightinstitute.com
  • 60brightinstitute.com/marketing-automation-statistics/
mailchimp.commailchimp.com
  • 61mailchimp.com/resources/email-marketing-benchmarks/
  • 69mailchimp.com/resources/email-campaign-statistics/
  • 79mailchimp.com/resources/email-open-rate-benchmark/
sifted.eusifted.eu
  • 64sifted.eu/resources/lead-scoring-automation-statistics/
zumobi.comzumobi.com
  • 65zumobi.com/marketing-automation-lead-scoring-statistics/
mailercloud.commailercloud.com
  • 67mailercloud.com/blog/email-marketing-statistics/
insidesales.cominsidesales.com
  • 71insidesales.com/resources/reports/response-times-the-ultimate-weapon/
  • 113insidesales.com/resources/reports/lead-follow-up-report
formstack.comformstack.com
  • 72formstack.com/blog/marketing-automation-statistics
redpointglobal.comredpointglobal.com
  • 74redpointglobal.com/resources/b2b-marketing-automation-statistics/
autopilot.comautopilot.com
  • 75autopilot.com/blog/marketing-automation-statistics/
mailgun.commailgun.com
  • 77mailgun.com/blog/email-deliverability-statistics/
sendgrid.comsendgrid.com
  • 78sendgrid.com/resources/state-of-email-deliverability/
searchenginejournal.comsearchenginejournal.com
  • 84searchenginejournal.com/seo-statistics/
  • 107searchenginejournal.com/content-syndication-statistics/
straightlineimpact.comstraightlineimpact.com
  • 85straightlineimpact.com/resources/b2b-buyers-search-statistics/
ahrefs.comahrefs.com
  • 86ahrefs.com/blog/seo-statistics/
wordstream.comwordstream.com
  • 87wordstream.com/blog/ws/2016/09/30/blog-statistics
  • 94wordstream.com/blog/ws/2015/08/03/ppc-statistics
  • 95wordstream.com/blog/ws/2014/01/13/ppc-statistics
  • 129wordstream.com/blog/ws/2019/landing-page-conversion-rate
corporatebridge.comcorporatebridge.com
  • 89corporatebridge.com/insights/b2b-content-marketing-study/
meetings.mazemktg.commeetings.mazemktg.com
  • 90meetings.mazemktg.com/resources/content-marketing-roi-study/
on24.comon24.com
  • 91on24.com/resources/lead-generation-webinar-statistics
  • 99on24.com/resources/state-of-webinar-report
  • 157on24.com/resources/lead-generation-report
  • 185on24.com/resources/webinar-study
searchenginewatch.comsearchenginewatch.com
  • 92searchenginewatch.com/sew/how-to-optimize-for-lead-generation/
business.linkedin.combusiness.linkedin.com
  • 93business.linkedin.com/content/dam/business/documents/en-us/linkedin-b2b-lead-generation-benchmarks.pdf
  • 109business.linkedin.com/content/dam/business/documents/en-us/linkedin-b2b-lead-gen-solutions-overview.pdf
  • 149business.linkedin.com/content/dam/business/documents/en-us/linkedin-b2b-lead-generation-benchmarking.pdf
  • 150business.linkedin.com/content/dam/business/documents/en-us/linkedin-video-benchmarking-report.pdf
  • 151business.linkedin.com/content/dam/business/documents/en-us/linkedin-b2b-lead-generation-solutions-overview.pdf
socialmediaexaminer.comsocialmediaexaminer.com
  • 96socialmediaexaminer.com/social-media-marketing-statistics/
knowledgematters.comknowledgematters.com
  • 100knowledgematters.com/whitepaper/b2b-content-marketing-lead-gen-statistics/
wyzowl.comwyzowl.com
  • 101wyzowl.com/video-marketing-statistics/
  • 189wyzowl.com/marketing-calendar-statistics/
visme.covisme.co
  • 104visme.co/blog/infographic-statistics/
ceros.comceros.com
  • 106ceros.com/state-of-b2b-content-syndication-report/
cvent.comcvent.com
  • 108cvent.com/en/blog/events/webinar-lead-generation-statistics
  • 155cvent.com/en/blog/events/event-marketing-statistics/
vox.comvox.com
  • 110vox.com/2020/07/16/Podcasting-statistics
b2bmarketing.netb2bmarketing.net
  • 111b2bmarketing.net/content/b2b-buyer-research-statistics/
  • 163b2bmarketing.net/resources/b2b-buyer-behavior-study/
terminus.comterminus.com
  • 114terminus.com/blog/sales-statistics/
  • 139terminus.com/resources/state-of-account-based-marketing/
  • 182terminus.com/resources/multichannel-b2b-lead-gen-study/
emarketer.comemarketer.com
  • 116emarketer.com/content/lead-nurturing-increases-conversion-rates
everstring.comeverstring.com
  • 118everstring.com/lead-nurturing-statistics/
invespcro.cominvespcro.com
  • 128invespcro.com/blog/landing-page-optimization-statistics/
mercury.commercury.com
  • 131mercury.com/blog/lead-qualification-statistics/
cabinetmckinsey.comcabinetmckinsey.com
  • 132cabinetmckinsey.com/featured-insights/sales/
zift.comzift.com
  • 135zift.com/blog/conversion-rate-statistics/
demandbase.comdemandbase.com
  • 138demandbase.com/resources/report/account-based-marketing-statistics/
  • 174demandbase.com/resources/report/abm-research/
automationanywhere.comautomationanywhere.com
  • 140automationanywhere.com/resources/b2b-lead-nurturing-study.pdf
crazyegg.comcrazyegg.com
  • 145crazyegg.com/blog/lead-generation-statistics/
cxl.comcxl.com
  • 146cxl.com/blog/conversion-rate-statistics/
semrush.comsemrush.com
  • 148semrush.com/blog/b2b-marketing-statistics/
hootsuite.comhootsuite.com
  • 152hootsuite.com/resources/lead-generation-statistics
sproutsocial.comsproutsocial.com
  • 153sproutsocial.com/insights/social-media-marketing-statistics/
eventbrite.comeventbrite.com
  • 156eventbrite.com/blog/event-marketing-statistics/
pb.compb.com
  • 158pb.com/resources/direct-mail-statistics-b2b/
tsnn.comtsnn.com
  • 159tsnn.com/resources/trade-show-lead-statistics/
customer.iocustomer.io
  • 160customer.io/blog/referral-program-statistics/
nielsen.comnielsen.com
  • 161nielsen.com/insights/2015/trust-in-advertising/
venngage.comvenngage.com
  • 165venngage.com/blog/case-study-statistics/
alliances-analytics.comalliances-analytics.com
  • 166alliances-analytics.com/partner-marketing-statistics/
pandologic.compandologic.com
  • 170pandologic.com/resources/b2b-contact-data-quality-statistics/
gainsight.comgainsight.com
  • 171gainsight.com/blog/intent-data-statistics/
techreport.comtechreport.com
  • 172techreport.com/intent-data-statistics/
cmo.comcmo.com
  • 176cmo.com/report/marketing-attribution-statistics/
zoho.comzoho.com
  • 179zoho.com/crm/resources/web-tracking-statistics.html
ibm.comibm.com
  • 180ibm.com/reports/chatbot-statistics/
joindrift.comjoindrift.com
  • 181joindrift.com/blog/live-chat-statistics-b2b/
impact.comimpact.com
  • 183impact.com/resource/display-ad-statistics/
linkedin.comlinkedin.com
  • 184linkedin.com/pulse/where-b2b-buyers-go-research-linkedin-insight
influencermarketinghub.cominfluencermarketinghub.com
  • 186influencermarketinghub.com/influencer-marketing-statistics/
prnewswire.comprnewswire.com
  • 187prnewswire.com/news/release/press-release-statistics/
ibisworld.comibisworld.com
  • 188ibisworld.com/industry-statistics/industry-associations/lead-generation/
eventmanagerblog.comeventmanagerblog.com
  • 191eventmanagerblog.com/trade-show-marketing-statistics/
ringcentral.comringcentral.com
  • 192ringcentral.com/what-are-sales-prospecting-statistics/
product-led.comproduct-led.com
  • 193product-led.com/statistics/product-messaging-lead-gen/