GITNUX MARKETDATA REPORT 2024

The Most Surprising B2B Cold Calling Statistics in 2024

Statistic 1

"It takes an average of 18 dials to connect with a single buyer."

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Statistic 2

"42% of people who receive cold calls from unknown numbers will listen to voicemail."

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Statistic 3

"Thursday is the best day of the week to prospect by phone."

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Statistic 4

"The best time to cold call is between 4-5 p.m."

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Statistic 5

"Only 28% of salespeople think that cold calling still works."

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Statistic 6

"About 61% of marketers say lead generation is their top challenge."

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Statistic 7

"The average cold call lasts about 5 minutes and 50 seconds."

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Statistic 8

"85% of prospects and customers are dissatisfied with their on-the-phone experience."

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Statistic 9

"57% of C-level and VP-level buyers prefer to be contacted by phone."

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Statistic 10

"60% of customers say no four times before saying yes."

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Statistic 11

"Cold calling has a 2% success rate."

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Statistic 12

"Companies with mature lead generation processes have a 133% greater revenue target achievement rate."

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Statistic 13

"Over 40% of salespeople say that prospecting is the most challenging part of the sales process."

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Statistic 14

"High-performing salespeople make an average of 60 calls daily."

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Statistic 15

"Sales teams can achieve a 35% improvement in cold call outcomes with the use of a call script."

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Statistic 16

"Cold calling can result in a 20-30% increase in conversion when combined with email follow-ups."

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Statistic 17

"It takes at least 8 cold call attempts to reach a prospect."

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Statistic 18

"Personalized messaging can increase a prospect's engagement by up to 20%."

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Statistic 19

"63% of sales representatives say cold calling is the worst part of their job."

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Statistic 20

"78% of decision-makers have taken an appointment or attended an event that came from a cold call."

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