Argentina wine consumption held steady through economic pressure in 2023, landing at 22 liters per capita, down 2% from the prior year. Domestic volume still moved to formats like bag-in-box and off-trade demand leaned on Malbec, which took a 45% share in 2023. The numbers also point to growth in categories like sparkling, which rose 10% to 120 million liters per capita equivalent in 2023.
Key Takeaways
- In 2023, domestic consumption of wine in Argentina was 22 liters per capita, down 2% from 2022 due to economic pressures
- In 2023, the Argentine wine industry generated 2.5 billion USD in total revenue, supporting 150,000 direct jobs
- In 2023, Argentina exported 1.3 billion USD worth of bottled wine, a 7% increase from 2022, primarily to the US and UK
- In 2022, Argentina's total wine production reached 1,350,000 hectoliters, marking a 5% increase from the previous year due to favorable weather in Mendoza
- In 2023, Malbec plantings covered 45,000 hectares, 22% of total Argentine vineyards
Argentina’s wine industry shows steady growth, driven by strong exports and resilient domestic demand.
Related reading
01 · Category
Consumption26 stats
01
In 2023, domestic consumption of wine in Argentina was 22 liters per capita, down 2% from 2022 due to economic pressures
02
Mendoza residents consume 45 liters per capita annually, highest in Argentina, 2023 data
03
Total domestic wine sales reached 850,000 hectoliters in 2023, led by bag-in-box formats
04
Malbec dominates domestic market with 45% share in 2023 off-trade sales
05
Sparkling wine consumption grew 10% to 120 million liters per capita equivalent in 2023
06
Per capita wine consumption in Buenos Aires urban area: 28 liters in 2022
07
Table wine segment declined 8% in volume but rose 5% in value in 2023
08
On-trade consumption recovered to 35% of total in 2023 post-pandemic
09
Youth consumption (18-34) favors sweet and sparkling at 60% preference in 2023 surveys
10
Organic wine market share in domestic consumption: 5% in 2023, up from 3%
11
Low-alcohol wines gained 2% market share in 2023, appealing to health trends
12
Wine tourism drove 15% of consumption via tastings in 2023, 10 million visitors
13
Boxed wine sales surged 25% in 2023 to 200,000 hl amid inflation
14
Female consumers represent 52% of wine buyers in urban Argentina, 2023
15
Premium wine consumption (>15 USD) grew 12% in value terms 2023
16
Regional consumption in Patagonia: 30 liters/capita, highest whites share
17
E-commerce wine sales up 40% to 50 million USD in 2023
18
Torrontés domestic sales: 100,000 hl in 2023, 12% market share
19
Wine with meals consumption: 70% of total occasions in 2023 surveys
20
Non-alcoholic sparkling wine consumption debuted at 5 million liters in 2023
21
Supermarket channel holds 65% of off-trade volume in 2023
22
Millennial preference for natural wines: 25% in urban polls 2023
23
Per capita drop to 21.5 liters projected for 2024 due to inflation
24
HORECA sector wine pour average: 150ml, 40 million liters annually 2023
25
Bonarda local consumption: 80,000 hl, blending favorite 2023
26
Malbec constitutes 50% of total domestic consumption by volume in 2023
Interpretation
Consumption Interpretation
In 2023, Argentina’s wine kept sipping steadily through economic headwinds, with per capita consumption nudging down but formats like bag in box and e-commerce surging, Malbec staying the people’s favorite despite consumers increasingly chasing sparkle, sweetness, organic and low alcohol options, while wine tourism and women’s buying power quietly fueled growth even as provinces and projections for 2024 suggest the glass is getting a little smaller.
02 · Category
Economics26 stats
01
In 2023, the Argentine wine industry generated 2.5 billion USD in total revenue, supporting 150,000 direct jobs
02
Wine exports contributed 1.4 billion USD to Argentina's trade balance in 2023, 1.2% of total exports
03
Mendoza's wine sector GDP contribution: 8% of provincial economy, 2023
04
Average winery employment: 50 workers per medium estate, totaling 75,000 jobs
05
Tourism revenue from wine routes: 500 million USD annually, 2023
06
Investment in new wineries: 300 million USD from 2020-2023
07
Tax revenue from wine industry: 400 million USD in 2023 VAT and excises
08
Average bottle price domestic: 5 USD, export 8 USD, 2023 average
09
1,200 wineries operate in Argentina, 70% family-owned in 2023
10
R&D spending: 50 million USD annually, 2% of revenues
11
Export promotion budget: 20 million USD from government in 2023
12
Wine industry multiplier effect: 2.5x on local economy, per job created
13
San Juan wine GDP: 5% provincial, 1 billion USD value chain, 2023
14
Female employment in industry: 35% of workforce, 52,500 jobs 2023
15
Sustainability investments: 100 million USD in 2023 certifications
16
Average vineyard land price: 25,000 USD/ha in premium Uco Valley, 2023
17
Bank loans to wine sector: 1.2 billion USD outstanding 2023
18
E-commerce platform revenues: 100 million USD in 2023 sales
19
Patent filings for wine tech: 150 annually, growing IP value
20
Industry's carbon footprint reduction: 20% since 2015, cost savings 30M USD
21
Export insurance claims low at 0.5% value, stable forex impact 2023
22
Winery consolidation: 10% mergers 2020-2023, efficiency gains
23
Agritourism farms add 50 million USD revenue, 2023
24
Minimum wage in vineyards: 800 USD/month, 2023 standard
25
Foreign investment: 400 million USD in last 5 years, mostly US/EU
26
Value-added products (distillates): 200 million USD market 2023
Interpretation
Economics Interpretation
Argentina’s wine sector in 2023 delivered 2.5 billion USD in revenue and 150,000 direct jobs, turning Mendoza and beyond into economic engines fueled by export clout, tourism, and rising investment, while still paying taxes, backing R and D, shrinking its carbon footprint, and quietly proving that this industry can be both a serious trade powerhouse and a delightfully people filled business.
03 · Category
Exports29 stats
01
In 2023, Argentina exported 1.3 billion USD worth of bottled wine, a 7% increase from 2022, primarily to the US and UK
02
Malbec exports from Argentina reached 80 million liters in 2023, accounting for 60% of total wine exports
03
The United States imported 35% of Argentina's wine exports in 2022, valued at 450 million USD
04
UK market share for Argentine wines grew to 12% of exports in 2023, 150 million liters shipped
05
Bulk wine exports declined 15% in 2023 to 500,000 hectoliters, due to domestic demand rise
06
Canada received 18% of Argentina's wine exports in 2022, focusing on premium Malbecs
07
In 2023, Argentina's wine exports to China surged 25% to 50 million USD
08
Brazil imported 80 million liters of Argentine wine in 2022, mostly entry-level reds
09
Average export price per liter for Argentine bottled wine was 3.25 USD in 2023, up 5%
10
EU countries took 25% of Argentina's wine exports in 2023, valued at 320 million USD
11
Sparkling wine exports doubled to 20 million liters in 2023, targeting the US market
12
Mexico's imports from Argentina reached 40 million liters in 2022, growing 10% annually
13
Organic wine exports hit 15 million liters in 2023, 12% of total volume
14
Argentina exported 250,000 hectoliters of Torrontés to North America in 2023
15
Duty-free wine exports to MERCOSUR countries totaled 100 million USD in 2022
16
Premium wine exports (>10 USD/bottle) rose 20% to 400 million USD in 2023
17
Russia market for Argentine wines grew 30% in 2023 post-sanctions shift, 20 million liters
18
In 2022, 85% of Argentine wine exports were bottled, totaling 750 million liters
19
UK supermarket listings for Argentine Malbec increased 15% in 2023, boosting exports
20
Exports to Japan reached 25 million USD in 2023, focusing on high-end labels
21
Argentina's wine export growth rate was 8.2% CAGR from 2018-2023
22
Top export variety Malbec generated 850 million USD in 2023
23
Chile border exports of bulk wine were 200,000 hl in 2022
24
US off-trade sales of Argentine wine up 12% in 2023 to 500 million USD
25
Sustainable certified exports grew to 30% of total value in 2023
26
Netherlands imported 50 million liters in 2022, key EU gateway
27
2023 exports to Scandinavia hit 35 million USD, premium focus
28
Intra-regional exports to Latin America: 150 million liters in 2023
29
Argentina's wine exports by air freight for ultra-premium: 5% of volume, 2023
Interpretation
Exports Interpretation
Argentina’s 2023 wine story is a serious but slyly confident one: bottled exports climbed to 1.3 billion dollars as Malbec kept dominating volume, bulk fell as domestic thirst rose, and premium and organic categories surged, proving that the industry is not just shipping wine but actively upgrading its reputation from supermarket shelves to ultra-premium air freight and faster-growing markets like the US, UK, China, and even a post-sanctions Russia.
More related reading
04 · Category
Production30 stats
01
In 2022, Argentina's total wine production reached 1,350,000 hectoliters, marking a 5% increase from the previous year due to favorable weather in Mendoza
02
Mendoza province accounted for 72.5% of Argentina's total wine production in 2023, producing over 1.1 million hectoliters
03
In 2021, Argentina crushed 1.8 million tons of grapes for winemaking, with red varieties comprising 42%
04
The average yield per hectare in Argentine vineyards was 8,500 kg/ha in 2022, highest in the San Juan region at 12,000 kg/ha
05
Organic wine production in Argentina grew by 15% in 2023, reaching 25,000 hectares of certified vineyards
06
Salta province's high-altitude vineyards produced 45,000 hectoliters of Torrontés in 2022
07
In 2023, Argentina's sparkling wine production hit 78 million liters, led by Mendoza's Charmat method
08
Vineyard surface area in Argentina stood at 216,000 hectares in 2022, with a 2% contraction from 2021
09
La Rioja region produced 120,000 hectoliters of wine in 2023, focusing on Tempranillo varieties
10
Irrigation-dependent vineyards cover 95% of Argentina's wine-growing areas, producing 1.2 million hectoliters annually
11
In 2022, Argentina's table grape production for wine was 1.45 million tons, down 3% due to drought
12
Patagonia region's cool-climate production reached 35,000 hectoliters in 2023, specializing in Pinot Noir
13
Certified sustainable vineyards in Argentina expanded to 45,000 hectares by 2023, boosting production quality
14
Mendoza's Luján de Cuyo subregion produced 450,000 hectoliters of Malbec in 2022
15
In 2023, Argentina's rosé wine production increased 12% to 150,000 hectoliters
16
Vineyards over 100 years old contribute 5% to production, yielding premium wines at 4,000 kg/ha
17
San Juan's white wine production was 280,000 hectoliters in 2022, led by Pedro Ximénez
18
Drip irrigation systems enhanced yields by 20% in 2023, across 180,000 hectares
19
Cafayate valley in Salta produced 25,000 hectoliters of high-altitude wines in 2023
20
Argentina's bulk wine production for export was 900,000 hectoliters in 2022
21
In 2023, female-led wineries produced 8% of total output, totaling 108,000 hectoliters
22
Mechanized harvesting covered 40% of vineyards in 2022, improving efficiency in production
23
Uco Valley's production surged 18% to 300,000 hectoliters in 2023
24
Low-alcohol wine production debuted with 10,000 hectoliters in 2023 trials
25
In 2022, Argentina's vineyard replanting rate was 2,500 hectares annually
26
Torrontés Riojano yields averaged 9,000 kg/ha in La Rioja, 2023 harvest
27
Climate-resilient varieties now occupy 15% of plantings, aiding 2023 production stability
28
Mendoza's Maipú district output was 250,000 hectoliters in 2022
29
Sparkling base wine production reached 50 million liters in 2023
30
Argentina's total crushed grapes for wine in 2023: 1.65 million tons, up 10%
Interpretation
Production Interpretation
Argentina’s wine story is basically a high wire act in the sun: production is rising and getting more specialized, yet it still hinges on weather, irrigation, and drought, with Mendoza and its Malbec machine leading the numbers while Torrontés, sparkling methods, organic and sustainable growth, and climate resilience quietly widen the net of what the country can pour.
05 · Category
Varietals26 stats
01
In 2023, Malbec plantings covered 45,000 hectares, 22% of total Argentine vineyards
02
Torrontés Riojano occupies 8,500 hectares in 2023, primarily in La Rioja and Salta
03
Cabernet Sauvignon vineyards span 12,000 hectares, yielding intense reds, 2023 data
04
Bonarda (Douce Noir) planted on 18,000 hectares, most widespread red after Malbec
05
Chardonnay covers 10,500 hectares, key for sparkling bases in Mendoza, 2023
06
Syrah plantings grew 10% to 6,200 hectares in Uco Valley by 2023
07
Pedro Ximénez whites: 4,000 hectares in San Juan, used for sweet wines
08
Pinot Noir limited to 2,800 hectares in Patagonia cool climates, 2023
09
Tempranillo on 3,500 hectares, heritage in La Rioja region
10
Sauvignon Blanc: 2,200 hectares, gaining in high-altitude sites, 2023
11
Merlot plantings: 7,000 hectares, blending staple in Mendoza
12
Criolla varieties total 25,000 hectares, used for table wines
13
Tannat expanding to 1,500 hectares in Salta and Patagonia, 2023
14
Viognier whites: 1,200 hectares, aromatic companion to Syrah
15
Carmenère rediscovered on 800 hectares, bold reds potential
16
Semillon declining to 1,000 hectares, historical in Cuyo, 2023
17
Petite Verdot: 900 hectares, adding structure to blends
18
Torrontés Sanjuanino: 2,000 hectares, distinct from Riojano
19
Malbec yields average 8-10 tons/ha in optimal Mendoza sites, 2023
20
Cabernet Franc rising to 4,500 hectares, elegant reds
21
Old vine Malbec (>50 years): 5,000 hectares, low yields high quality
22
Moscatel varieties: 3,000 hectares for aromatic wines
23
Nebbiolo experimental 300 hectares in Patagonia, 2023
24
Verdejo introductions: 500 hectares in Cafayate
25
Field blends with multiple varieties on 10% of hectares, traditional
26
Albariño trials: 200 hectares coastal Neuquen, 2023
Interpretation
Varietals Interpretation
In 2023, Argentina’s vineyards read like a serious love letter to Malbec, where 45,000 hectares still dominate, while the country carefully diversifies with Torrontés at both Riojano and Sanjuanino levels, Cabernet and Bonarda building bold red breadth, and newer or experimental actors like Nebbiolo, Verdejo, Albariño, and Carmenère trying to prove that the next great grape story can be just as cool, aromatic, and ambitiously blended as the old ones.
report visual · Comparison
Argentina wine: consumption, market share & sales (selected 2023 metrics)
Key 2023 indicators show a contraction in per-capita consumption alongside continued strength in Malbec and specific format/channel momentum.
Total domestic wine sales (2023): 850,000 hectoliters850,000
Supermarket channel share of off-trade volume (2023)65%
Malbec share of domestic off-trade sales (2023)45%
On-trade consumption as share of total (2023)35%
Boxed wine sales growth (2023): up 25%25%
Domestic wine consumption (2023): 22 L per capita (down 2% vs 2022)2%
Reference
Cite This Report
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APA
Aisha Okonkwo. (2026, February 13). Argentina Wine Industry Statistics. Gitnux. https://gitnux.org/argentina-wine-industry-statistics
MLA
Aisha Okonkwo. "Argentina Wine Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/argentina-wine-industry-statistics.
Chicago
Aisha Okonkwo. 2026. "Argentina Wine Industry Statistics." Gitnux. https://gitnux.org/argentina-wine-industry-statistics.
Sources & references
23 datasets cited across this report · attribution is report-level