Gitnux/Report 2026

Wine Spirits Industry Statistics

See how wine and spirits demand and distribution shifted in 2026 and what that means for pricing, inventory, and market share right now. The page brings the latest industry statistics into one view, so you can spot where growth is accelerating and where it suddenly isn’t.
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November 10, 2026Updated
Wine Spirits Industry Statistics
Priya ChandrasekaranWritten by Priya Chandrasekaran·Edited by Catherine Wu·Fact-checked by Yumi Nakamura
Published ·Updated
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The wine spirits industry at a glance

The wine and spirits industry is adjusting to weaker volumes, climate pressure and trade uncertainty: global wine trade was worth €33.8 billion in 2025, while U.S. spirits supplier sales reached $36.4 billion.

225.6 mhl[57]
Global wine production, 2024
€33.8B[57]
Global wine trade value, 2025
$36.4B[83]
U.S. spirits supplier sales, 2025
42.4%[83]
U.S. spirits market share, 2025
Market size
Global wine exports were valued at €33.8 billion in 2025, while U.S. spirits supplier sales totaled $36.4 billion in 2025. These figures are not directly additive because they cover different geographies and market definitions, but they indicate the scale of the two principal segments.[57][83]
Forecast & CAGR
IWSR forecasts global total beverage alcohol value to grow at about 1% annually from 2023 to 2028. For the 31 key markets covering about 80% of global volume, IWSR expects the market to be broadly flat through 2034, with spirits, wine and beer essentially flat and growth concentrated in developing markets and selected categories.[18]
Market share & regions
The European Union accounted for 44% of global vineyard area, more than 60% of wine production and 48% of consumption in 2023. In global wine production in 2024, Italy held 20%, France 16% and Spain 14%, making the three countries the largest producers.[84][57]
Segmentation
U.S. spirits revenue in 2024 was led by vodka at $7.2 billion, tequila and mezcal at $6.7 billion, American whiskey at $5.2 billion and cordials at $2.8 billion. Premixed cocktails including spirits-based RTDs reached $3.3 billion in 2024 and grew 16.5%.[83]
Key players & concentration
Wine production is geographically concentrated: the ten largest producing countries represented 83% of global output in 2024, with Italy, France and Spain together accounting for 50%. In the U.S. spirits market, major suppliers compete across categories, while the sector as a whole held 42.4% of beverage alcohol supplier market share in 2025.[57][83]
Pricing
The average global wine export price was €3.60 per litre in 2024, remaining near a record level and almost 30% above pre-pandemic levels. In the U.S. spirits market, premium category pricing supported value even as total supplier sales declined 2.2% in 2025 and volumes rose 1.9%.[57][83]
Trends, drivers & challenges
Climate variability reduced global wine production to 225.6 million hectolitres in 2024, the lowest level recorded since 1961, while global wine consumption fell 3.3% to 214.2 million hectolitres. In 2025, IWSR reported further volume declines for wine and spirits, with trade uncertainty, inflation and changing lifestyle patterns weighing on demand.[57][18]
Consumer behavior & competition
Global wine consumption declined 2.7% in 2025, while wine volumes fell below spirits for the first time, according to IWSR. Spirits-based RTDs were a major competitive bright spot in the U.S., reaching $3.8 billion in 2025 after 16.4% year-over-year growth, as consumers sought convenience, flavor and lower-alcohol options.[57][83]
M&A
Portfolio reshaping remained active in 2025 and 2026. Pernod Ricard agreed to sell its U.S. Mumm Napa, Mumm Sparkling California and DVX activities to Trinchero, while Gallo completed its acquisition of Four Roses Bourbon from Kirin in April 2026.[19][55]
Regulation
The European Union regulates wine through its common market organisation, including rules on production, labelling, trade measures and consumer protection. Trade policy is also material for spirits: the U.S. spirits industry reported that tariffs and unresolved retaliatory tariff risks continued to weigh on exports and planning in 2025.[84][83]
Latest news
The latest industry data indicate a broad 2025 reset: IWSR reported that global total beverage alcohol volume fell 2%, wine declined 5% and spirits declined 3%, while RTDs were the only major category to grow. OIV also reported that global wine exports fell to 94.8 million hectolitres and €33.8 billion in 2025.[18][57]
report visual · Projection

EU27 wine production excluding juices and musts

EU27 wine production excluding juices and musts fell from 166 million hectolitres in 2020 to 143 million hectolitres in 2023.

166
Start
-4.85%
CAGR · 3y
143
Projected
20202023
source-verifiedoiv.int2025

02 Ranking

Top 10 Companies in the Wine Spirits Industry

The leading companies in the wine spirits industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 9, 2026 · Next review December 9, 2026

Verdict

E. & J. Gallo Winery leads Gitnux's 2026 wine spirits ranking with an Overall score of 9.2, with over 100 wine and spirits brands in more than 100 countries. Bacardi Limited is the runner-up at 9.1, with over 200 brands sold in more than 160 markets.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in global wine & spirits

    E. & J. Gallo Winery

    US

    Ranked #1 · 9.2 · Global wine & spirits

    Why we picked it: It operates at broad global brand scale across wine and spirits categories.

    See in ranking ↓Visit gallo.com ↗

  2. Leader in spirits

    Suntory Holdings

    JP

    Ranked #3 · 8.9 · Spirits brands

    Why we picked it: Its reported liquor tax-inclusive revenue gives a single scale reference for global alcohol operations.

    See in ranking ↓Visit suntory.com ↗

  3. Leader in regional wine

    Sogrape

    PT

    Ranked #5 · 8.6 · Regional wine producer

    Why we picked it: Its model centers on Portuguese and international wineries with cross-market sales.

    See in ranking ↓Visit sogrape.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the wine spirits industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

E. & J. Gallo Winery

Global wine & spirits · US

9.2
2

Bacardi Limited

Global wine & spirits · BM

9.1
3

Suntory Holdings

Spirits brands · JP

8.9
4

Pernod Ricard

Global wine & spirits · FR

8.8
5

Sogrape

Regional wine producer · PT

8.6
6

Diageo

Global spirits and beverage alcohol · GB

8.6
7

Brown-Forman

Global distilled spirits · US

8.0
8

The Wine Group

High-volume wine production · US

7.9
9

Rémy Cointreau

Premium cognac, liqueurs and spirits · FR

7.7
10

William Grant & Sons

Global premium whisky and spirits · GB

7.6

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 9, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Priya Chandrasekaran. (2026, February 13). Top 10 companies in the wine spirits industry. In Wine Spirits Industry Statistics. Gitnux. https://gitnux.org/wine-spirits-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

U.S. adoption remains limited: 7% of wineries used AI for analyzing wine components in 2024, while 72.4% of vineyard operators had no automation plans in 2026.

AI in the wine spirits industry

  • 76% of U.S. users reported little or no cost savings from AI and big-data tools in wine production in 2024.[1]
  • 34% of U.S. users reported increased operational efficiency from AI and big-data tools in wine production in 2024.[1]
  • 74% of U.S. users reported little or no improvement in grape quality from AI and big-data tools in 2024.[1]
  • 7% of U.S. wineries used AI or related digital tools to analyze wine components in 2024.[1]
  • 3% of U.S. vineyards used robots in 2024, according to a global wine-digitalization report.[1]
  • 8% improvement in yield-prediction accuracy was identified as possible through AI applications in wine production in 2024.[1]

Automation in the wine spirits industry

  • 72.4% of surveyed vineyard operators had no plans to add automation in 2026.[2]
  • 23.5% of surveyed vineyard operators planned to automate in-row, under-vine cultivation in 2026, the highest share among listed vineyard functions.[2]
  • 37% of wineries producing 5,000–49,999 cases planned some new automation in 2026.[2]
  • 18.4% of surveyed vineyard operators planned to automate harvesting in 2026.[2]
  • 0.4% of surveyed vineyard operators planned to automate cluster thinning in 2026.[2]
  • 1.2% of surveyed vineyard operators planned to automate shoot thinning in 2026.[2]

Digital Transformation in the food and beverage sector (sector benchmark)

  • 82% of food and beverage leaders said technology adoption was a strategic priority, while 6% reported fully integrated digital systems, in a 2025 survey.[3]
  • 40% of 423 food and beverage professionals worldwide identified disconnected systems and data as their organization’s biggest operational barrier in 2026.[3]
  • 34% of food, beverage, and ingredient professionals said manufacturing process or assembly had been positively affected by digital transformation technologies in 2024.[4]
  • 28% of food, beverage, and ingredient professionals reported positive effects from digital transformation technologies on food-safety preventive controls in 2024.[4]

Technology Adoption in the food and beverage sector (sector benchmark)

  • 23% of food, beverage, and ingredient companies anticipated investing in mobile-app technologies in 2025.[4]
  • 50% of food, beverage, and ingredient companies anticipated investing in artificial intelligence as part of their 2025 digital-transformation strategies.[4]
  • 31% of food, beverage, and ingredient companies anticipated investing in robotics or robotic process automation in 2025.[4]
  • 22% of food, beverage, and ingredient companies anticipated investing in machine-learning software in 2025.[4]

Cloud Computing in the food and beverage sector (sector benchmark)

  • 39.5% of EU enterprises in accommodation and food-service activities used paid cloud-computing services in 2025.[5]
  • 30% of food, beverage, and ingredient companies anticipated investing in cloud computing or enterprise resource-planning software and systems in 2025.[4]
  • 18% of food manufacturers were already using cloud-based manufacturing-execution systems, while 51% planned implementation, according to a 2025 industry survey.[6]
  • 52% of food processors and manufacturers were considering cloud technology, while 45% reported no cloud use, in a 2023 industry survey.[7]

Big Data in the food and beverage sector (sector benchmark)

  • 13% of food manufacturers were already using advanced-analytics or big-data platforms, while 44% planned implementation, in a 2025 industry survey.[6]
  • 35% of food, beverage, and ingredient companies anticipated investing in big data and real-time analytics in 2025.[4]
  • 24% of food-manufacturing respondents were very familiar with advanced analytics, while 34% were moderately familiar, in CRB’s 2025 survey.[8]
  • 47% of food, beverage, and ingredient professionals identified gathering, analyzing, and leveraging data for data-driven decisions as a digital-transformation investment driver in 2024.[4]

Blockchain in the wine spirits industry

  • 75% reduction in regulatory audit time was reported after testing a blockchain traceability system in a Douro Valley wine supply chain.[9]
  • 372 consumers participated in the controlled field survey evaluating trust in a blockchain-enabled Douro Valley wine traceability system.[9]

05 Statistics

Data & Analytics

The direct-to-consumer data footprint is large, including 31 million annual shipments in the 2025 specifications and 11,000 wineries in the 2025 direct-to-consumer shipping analysis.

Business intelligence in the wine spirits industry

  • 1.5 billion bottles were covered by the Sustainable Wine Roundtable’s Bottle Weight Accord in 2024.[10]
  • 450 family wineries contributed responses to the 2026 direct-to-consumer wine report.[11]
  • 20 producers, retailers and distributors had signed the Bottle Weight Accord in its first year.[10]
  • 11,000 wineries were maintained in the WineBusiness Analytics database for the 2025 direct-to-consumer shipping analysis.[12]
  • 72% of winery direct-to-consumer performance was concentrated in tasting-room and wine-club channels in the 2026 report.[11]
  • More than 1,300 wineries supplied anonymized monthly shipment data to the 2025 U.S. direct-to-consumer wine database.[12]

Data analytics in the wine spirits industry

  • 11,500 wineries formed the database used to project the 2025 U.S. direct-to-consumer wine shipping market.[12]
  • 31 million or more annual shipments were processed in the data specifications for the 2025 direct-to-consumer wine report.[12]
  • 13% was the bottom-quartile winery direct-to-consumer sales decline identified through the 2026 analysis.[11]
  • 451.75 grams was the average bottle weight achieved by Bottle Weight Accord signatories in their first year.[10]
  • 1,300 or more wineries were represented in the anonymized shipment data analyzed for the 2025 U.S. direct-to-consumer wine report.[12]
  • 450 family wineries supplied the survey responses used in the 2026 direct-to-consumer wine report.[11]

Data Quality in the food and beverage sector (sector benchmark)

  • 6.6 out of 10: Food, beverage and agriculture respondents rated data consistency as important in 2018.[13]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data timeliness as important in 2018.[13]
  • 7.0 out of 10: Food, beverage and agriculture respondents rated data completeness as important in 2018.[13]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data accuracy as important in 2018.[13]
  • 77% of retail and consumer-products companies identified improving data quality as a priority in 2023.[14]
  • 22% of consumer-products companies reported that businesses lacked trust in data quality and validity in 2024.[15]

Data Governance in the food and beverage sector (sector benchmark)

  • 47% of supply-management data-governance functions were housed in a center of excellence in 2024.[16]
  • 90% of supply-management organizations agreed or strongly agreed that data governance was necessary in 2024.[16]
  • 22% of consumer-products companies planned to increase investment in data infrastructure and governance over the following 12 months in 2024.[15]
  • 81% of supply-management organizations found their data-governance program useful in 2024.[16]
  • 43% of consumer-products companies reported struggling to establish the right level of data governance in 2024.[15]
  • 61% of supply-management organizations had a dedicated data-governance function in 2024.[16]

KPIs in the wine spirits industry

  • 210 tonnes of carbon were estimated to be saved by The Wine Society’s bottle-lightweighting work between January 2024 and January 2025.[17]
  • 730 kilograms of glass were removed from the supply chain after Château de la Grave’s Caractère moved from a 630-gram to a 400-gram bottle.[17]
  • 83,000 pounds of packaging-tax fees were estimated to be avoided by The Wine Society’s bottle-lightweighting work in 2024/25.[17]
  • 14 tonnes of glass were expected to be removed annually after The Wine Society’s Australian Shiraz moved from a 465-gram to a 376-gram bottle.[17]
  • 0.77 kilograms of carbon dioxide equivalent per litre sold was The Wine Society’s glass-bottle emissions intensity in 2024/25.[17]
  • 9% was the reduction in The Wine Society’s glass-bottle emissions intensity between 2021/22 and 2024/25.[17]

06 Statistics

Strategy & Growth

Volume outcomes diverge: global wine volumes fell 4% in 2025 across IWSR’s leading markets, while spirits moved closer to flat performance by volume.

Growth in the wine spirits industry

  • Global wine volumes fell 4% in 2025 across IWSR’s leading markets.[18]
  • Global spirits volumes declined 1% excluding national spirits in 2025.[18]
  • Global wine volumes declined 5% in 2025, while spirits overtook wine by volume for the first time.[18]
  • Global premium-plus RTD volumes increased 15% in 2025 compared with 2024.[18]
  • Global spirits volumes declined 4% including national spirits in 2025.[18]
  • Global no-alcohol wine volumes grew 13% for both still and sparkling wine in 2025.[18]

Differentiation in the wine spirits industry

  • 46% of US alcohol consumers said they were likely to treat themselves to better-quality drinks at home in 2022.[18]
  • The global value price tier for spirits grew marginally in 2024 as consumers sought better value.[18]
  • Super-premium-plus spirits volumes declined more than 3% in 2024, excluding national spirits.[18]
  • Premium agave spirits grew modestly in volume in 2024 while the agave value segment declined.[18]
  • High-end Indian whisky was one of the exceptions to the broader 2024 decline in premium-plus spirits.[18]
  • 33% of Americans spent at least $50 on a bottle of alcohol in 2022, compared with 24% in 2021.[18]

Mergers and acquisitions in the wine spirits industry

  • Pernod Ricard acquired a majority stake in Château Sainte Marguerite in 2022.[19]
  • Campari acquired 49% of Ancho Reyes and Montelobos in September 2024 for US$61.8 million.[20]
  • Pernod Ricard acquired a minority stake in Sovereign Brands and its wine and spirits portfolio in 2021.[19]
  • Campari completed its 100% acquisition of Courvoisier in April 2024 for US$1.17 billion.[20]
  • Diageo agreed to acquire the remaining 50% of DeLeon Holdco in January 2024 for $223 million including transaction costs.[21]
  • Pernod Ricard acquired a majority stake in La Hechicera rum in 2021.[19]

Strategic partnerships in the wine spirits industry

  • Pernod Ricard’s 2024 partnership with Coca-Cola extended Absolut into the ready-to-drink cocktail category through Sprite.[19]
  • Casa Lumbre and Lenny Kravitz partnered to develop Nocheluna Sotol in 2023.[19]
  • Pernod Ricard and The Coca-Cola Company launched an Absolut Vodka and Sprite ready-to-drink cocktail in 2024.[19]
  • Campari France became exclusive distributor for Bushmills, The Sexton and The Kraken in France and Monaco from January 2024.[20]
  • Almave was co-founded by Lewis Hamilton, Casa Lumbre and Copper before Pernod Ricard acquired a minority stake in 2024.[19]
  • Pernod Ricard launched The Chuan, a prestige malt whisky produced in China by an international group, in 2023.[19]

07 Statistics

People & Workforce

Workforce constraints show up in recruiting signals: 48% of Australian spirits manufacturers and wholesalers/distributors reported a general lack of applicants.

Hiring in the wine spirits industry

  • 1,200 jobs were planned for elimination at Moët Hennessy, representing more than 12% of its workforce, in 2025.[22]
  • 64,401 people were employed by U.S. wineries in 2024.[23]
  • 48% of Australian spirits manufacturers and wholesalers/distributors reported a general lack of applicants.[24]
  • 63% of Australian spirits manufacturers and wholesalers/distributors reported difficulty finding applicants with the required skills.[24]

Employee retention in the wine spirits industry

  • 9 times higher employee turnover was associated with poor company culture among wineries in the 2024 State of Winery Health report.[25]
  • 43% annual staff turnover was reported in a survey of wine-sector accommodation businesses in Australia.[26]

Remote Work in the food and beverage sector (sector benchmark)

  • Across U.S. food and beverage businesses, 26% let employees choose to work in-person or remotely in 2025, while 73% require in-person work.[27]
  • In U.S. accommodation and food services, 1.7% of employees were able to work fully remotely in 2024.[28]
  • Among food-sector career starters globally, 36% were fully site-based during their first two years of work, according to a 2024 survey.[29]
  • U.S. accommodation and food-services firms averaged 0.1 work-from-home days per week from November 2024 through January 2025.[30]

Hybrid Work in the food and beverage sector (sector benchmark)

  • Across U.S. food and beverage businesses, 26% offered employees the option to work in-person or remotely in 2025.[27]
  • In U.S. restaurant and bar businesses, 12% offered employees a choice between in-person and remote work in 2025.[27]
  • In 2025, 80% of hospitality and food-services employers said they were still struggling to get the balance right with hybrid working.[31]
  • Among food-sector career starters globally, 27% worked in a hybrid arrangement during their first two years, according to a 2024 survey.[29]

Upskilling in the wine spirits industry

  • 16% of Australian spirits-industry employees were aged 18–24 in 2023.[24]
  • 36% of Australian spirits-industry employees were aged 25–34 in 2023, identifying the largest age cohort for workforce-development planning.[24]
  • 5% of Australian spirits-industry employees were aged 65 or older in 2023.[24]
  • 10% of Australian spirits-industry employees were aged 45–54 in 2023.[24]
  • 10% of Australian spirits-industry employees were aged 55–64 in 2023.[24]

Employee Engagement in the food and beverage sector (sector benchmark)

  • Food-and-beverage organizations scored 7.91 out of 10 for employee engagement in the latest 2026 benchmark dataset.[32]
  • Among U.S. and Canadian frontline employees surveyed in 2024, 52% worked in foodservice, in a sample of 46,250 employees used to assess workplace engagement.[33]
  • Food-service employees recorded 72.6% engagement in 2026, up 9.1 percentage points from the prior measurement.[34]
  • Globally, 21% of employees were engaged in 2025, providing an economy-wide benchmark relevant where food-and-beverage-specific engagement data are limited.[35]

DEI in the wine spirits industry

  • 53% of casual workers in Australia’s spirits industry were female, according to the industry workforce survey.[24]
  • 41% of Australia’s spirits-industry workforce was female in the Spirits Industry Survey.[24]
  • 57% of beverage-alcohol survey respondents said their company culture was very accepting of family and personal commitments in 2023.[36]
  • 20% of Australian winery workers were female according to 2021 census data.[24]
  • 44% of Australian distillery workers were female according to 2021 census data.[24]

Change Management in the food and beverage sector (sector benchmark)

  • In the 2024–2025 HR Systems Survey, 28% of organizations used adaptive or agile change management, while 24% used a project-based approach.[37]
  • Among foodservice organizations surveyed in 2024, 46% identified siloed data and inaccessible specialists as barriers to systematic menu optimization.[38]

08 Statistics

Customer & Sales

Demand capture leans on customer experience and channels: tasting-room visitors drove a 75% source share for wine-club members in 2024, per the U.S. direct-to-consumer summary.

Customer experience in the wine spirits industry

  • 4.6 out of 5 was Virgin Wines’ Trustpilot rating in fiscal 2025, based on more than 25,000 reviews.[39]
  • More than one-third of online wine buyers said customer reviews were important in 2024, ranking them above expert recommendations.[40]
  • 34% of surveyed young U.S. adults preferred a spritzer made with sparkling wine in 2024.[40]
  • 60% of surveyed young U.S. adults had purchased wine online in 2024, with many saying the experience was easier than shopping in a retail store.[40]
  • 4.2 out of 5 was Virgin Wines’ average customer rating for the quality and value of its wine range in fiscal 2025.[39]

Customer retention in the wine spirits industry

  • 8% of wineries cited included shipping as a primary wine-club retention tool in 2024.[41]
  • 18% of wineries cited member experiences as a primary wine-club retention tool in 2024.[41]
  • 13% of wineries cited flexible shipments as a primary wine-club retention tool in 2024.[41]
  • 18% of wineries cited exclusive wines as a primary wine-club retention tool in 2024.[41]
  • 14.7% was Virgin Wines’ rolling 12-month WineBank cancellation rate in fiscal 2025.[39]

Customer acquisition in the wine spirits industry

  • 90% of tasting-room visitors did not sign up for a wine club in the 2024 U.S. direct-to-consumer wine survey.[42]
  • 10% was the wine-club conversion rate from tasting-room visitors cited in the 2024 U.S. direct-to-consumer wine survey.[42]
  • 20% of wineries were using digital marketing tactics other than social media to grow wine clubs in 2024.[43]
  • 75% of wineries sourced wine-club members from the tasting room in 2024, according to a summary of the U.S. direct-to-consumer wine report.[43]
  • 46% of Australian direct-to-consumer wine sales value came from cellar-door sales in the 2024 financial year.[44]

Customer loyalty in the wine spirits industry

  • Subscription wine-club customers in Australia spent more, purchased more frequently and generated higher average lifetime value than other customer types in 2024.[44]
  • 39% of all U.S. winery direct-to-consumer sales came from wine clubs in 2024, according to a summary of the 2025 direct-to-consumer wine report.[43]

09 Statistics

Marketing & Brand

Wine marketing uses multiple touchpoints, with around two-thirds of wine businesses operating their own online shop in 2024, and 39% of wine businesses using telephone marketing.

Marketing in the wine spirits industry

  • 43% of Virginia wineries with disappointing 2023 sales reported word of mouth as their primary marketing method.[45]
  • 60% of Virginia wineries with positive 2023 sales used exclusive distribution.[45]
  • 43% of Virginia wineries with disappointing 2023 sales posted on social media at least three times per week.[45]
  • 43% of Virginia wineries with positive 2023 sales reported word of mouth as their primary marketing method.[45]
  • 58% of Virginia wineries with positive 2023 sales posted on social media at least three times per week.[45]

Digital marketing in the wine spirits industry

  • 39% of wine businesses continued using telephone marketing in 2024.[46]
  • 61% of wine businesses considered targeting and personalisation of marketing communications and offers very important for the future in 2024.[46]
  • Approximately two-thirds of wine businesses operated their own online shop in the 2024 ProWein Business Survey.[46]
  • More than two-thirds of wine businesses used email marketing and social media to promote and sell wine in the 2024 ProWein Business Survey.[46]
  • Around 10% of wine businesses used messaging apps for wine sales in 2024.[46]

Branding in the wine spirits industry

  • 52% of surveyed young U.S. adults associated wine with comfort and relaxation in 2024.[40]
  • 27% of surveyed young U.S. adults drank wine cocktails occasionally or regularly in 2024, according to the survey’s consumption breakdown.[40]
  • 66% of surveyed young U.S. adults had tried a wine cocktail at least once in 2024.[40]
  • 39% of surveyed young U.S. adults drank wine cocktails occasionally or regularly in 2024.[40]

Social media in the wine spirits industry

  • 60% of wineries using text messaging in the 2024 survey used it for sales and marketing, up from 40% in the prior year.[2]
  • 13% of U.S. wineries offered website visitors the option to engage via text messaging in the 2025 VinQuest study.[47]
  • 39% of wineries surveyed in the 2024 WineBusiness Monthly Tasting Room Survey used text messaging with customers.[2]

Influencer Marketing in the food and beverage sector (sector benchmark)

  • 69.3% of TikTok videos featuring branded food or beverage products had no brand-relationship disclosure, based on an analysis of 648 videos published in 2025.[48]
  • 82% of U.S. Gen Z food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation in the previous year, according to a June 2025 survey.[49]
  • 63% of U.S. food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation in the previous year, according to a June 2025 survey.[49]
  • 49% of U.S. millennial food and beverage shoppers said they purchased from an influencer-founded or influencer-led brand in the previous year, according to a 2025 survey.[49]
  • 47.6% of TikTok videos featuring food products from top influencers included a branded product, based on an analysis of 1,360 videos published in 2025.[48]

10 Statistics

Operations & Execution

Operational investment priorities differ by function: 6.7% of U.S. wineries cited order-fulfillment technology as the top ROI pick in 2024.

Process optimization in the wine spirits industry

  • 3.2% of U.S. wineries surveyed identified inventory-tracking technology as their best technology investment by return on investment in 2024.[41]
  • 6.7% of U.S. wineries surveyed identified order-fulfillment technology as their best technology investment by return on investment in 2024.[41]
  • More than 75% of wine producers and wine-trade businesses used digital solutions such as ERP systems for finance and accounting in 2024.[46]
  • 34.6% of U.S. wineries surveyed said point-of-sale systems delivered their best technology return on investment in 2024.[41]
  • 18.4% of U.S. wineries surveyed identified club-management software as their best technology investment by return on investment in 2024.[41]

Operational efficiency in the wine spirits industry

  • 35.86 units of energy intensity were reported for distilleries in 2022 in the BIER beverage-industry benchmarking dataset.[50]
  • 66% of wine-industry survey respondents said AI-supported vineyard applications had little or no impact on operational efficiency.[2]
  • 28.51 units of energy intensity were reported for distilleries in 2020 in the BIER beverage-industry benchmarking dataset.[50]
  • 31.16 units of energy intensity were reported for distilleries in 2021 in the BIER beverage-industry benchmarking dataset.[50]
  • 3.87 units of energy intensity were reported for wineries in 2022 in the BIER beverage-industry benchmarking dataset.[50]

Quality management in the wine spirits industry

  • 248 on-site batches, or 38% of those evaluated, failed to comply with legal requirements in the Czech Republic in 2024.[51]
  • 1,201 batches of wine-industry products were evaluated in the Czech Republic in 2024.[51]
  • 884 Czech wine-industry inspections found at least one non-compliance in 2024.[51]
  • 4,213 inspections of wine-industry establishments were conducted in the Czech Republic in 2024.[51]
  • 653 batches of wine-industry products were inspected on-site in the Czech Republic in 2024.[51]

Supply chain in the wine spirits industry

  • The historical U.S. wine-and-spirits wholesale inventory-to-sales ratio was 1.13 during 1992–2006.[52]
  • Wholesale inventories across U.S. beer, wine and spirits had an inventory-to-sales ratio of 1.60 in December 2023.[53]
  • The three-year average U.S. beer, wine and spirits wholesale inventory-to-sales ratio was 1.44 in December 2023.[53]
  • U.S. wine depletions declined 8.2% in the twelve months ending February 2024.[52]
  • Wine-and-spirits accounts selling in the United States expanded 0.7% in 2024.[52]

Outsourcing / Offshoring in the food and beverage sector (sector benchmark)

  • Across food and beverage CPG companies globally, 52% planned to expand their international footprint in 2023, including North America, EMEA and APAC expansion.[54]
  • Across food and beverage CPG companies globally, 55% outsourced more manufacturing in 2023 than three years earlier, according to a survey of 287 industry leaders.[55]
  • Across food and beverage CPG companies globally, 75% used at least some co-manufacturing resources in 2023.[55]
  • Among food and beverage CPG companies globally, 36% used co-manufacturers for finished-product manufacturing in 2023.[55]
  • Among United States and European food-services and facility-management buyers, 91% expected outsourcing budgets to increase over the five years following 2024.[56]

11 Statistics

Finance & Pricing

Pricing stability matters: the average global wine export price was €3.60 per litre in 2024, near a record level, and U.S. direct-to-consumer pricing rose 6% to $51.20 in 2024.

Pricing strategy in the wine spirits industry

  • Global bottled wine exports averaged €1.90 per liter in 2024.[57]
  • The average U.S. direct-to-consumer wine bottle price rose 6% to $51.20 in 2024.[12]
  • The average U.S. direct-to-consumer wine price was $35.87 per liter in 2024.[41]
  • The average U.S. direct-to-consumer bottle price for wineries producing more than 500,000 cases increased 13% to $22.53 in 2024.[12]
  • U.S. wine priced between $20 and $50 recorded median sales growth of 12% in 2024.[58]

Cost reduction in the wine spirits industry

  • Winery energy-use intensity decreased 16% among BIER facilities reporting comparable data from 2017 to 2022.[59]
  • Winery water use decreased 23% among facilities reporting comparable data from 2017 to 2022.[59]
  • Winery production volume increased 13% among facilities reporting comparable BIER data from 2017 to 2022.[59]
  • Diageo reported total inventories of $9.72 billion at fiscal year-end 2024, including $7.832 billion of maturing inventory.[60]
  • Diageo reported $8.071 billion of cost of sales in fiscal 2024.[60]

Profitability in the wine spirits industry

  • Pernod Ricard reported €878 million of profit from recurring operations in the latest results presented on its investor page.[19]
  • 69% of wineries in the 2026 InnoVint survey were profitable or expected to become profitable within two years.[47]
  • U.S. direct-to-consumer wine value declined 5% to $3.94 billion in 2024.[12]
  • U.S. wine sales priced above $20 performed better than sales priced below $20 in 2024.[58]
  • 42% of wineries in the 2026 InnoVint survey rated their overall business health positively.[47]

Financial planning in the wine spirits industry

  • Treasury Wine Estates reported A$137.1 million of capital expenditure in fiscal 2025.[61]
  • Treasury Wine Estates reported A$50.4 million of growth investment in fiscal 2025 when vineyard purchases and other growth projects were included.[61]
  • Treasury Wine Estates spent A$13.7 million on sustainability projects in fiscal 2025.[61]
  • Treasury Wine Estates reported A$86.7 million of maintenance and replacement capital expenditure in fiscal 2025.[61]
  • Treasury Wine Estates reported A$42.9 million of growth capital expenditure in fiscal 2025.[61]

12 Statistics

Product & Service

RTDs remain a competitive bright spot in available U.S. data, with spirits-based RTDs reaching $3.3 billion in 2024 and $3.8 billion in 2025.

Product development in the wine spirits industry

  • 2.3% was the increase in U.S. ready-to-drink spirits sales cited in Circana’s 2024 wine-market analysis.[62]
  • 9.2% fewer new wine and spirits products were launched in 2024 than in the previous year, according to Circana analysis presented at Wine Paris.[62]
  • 26% of newly listed English spirits products were English whisky during the twelve months reported in 2024.[63]
  • 12,000 litres of wine were packaged in alternative formats during The Wine Society’s 2023 bag-in-box trial, based on more than 18,000 equivalent units sold.[17]
  • More than 8% of new RTD product launches across the top 10 markets used lemon flavour in 2024.[18]

Product lifecycle in the wine spirits industry

  • 769 grams was The Wine Society’s average sparkling-wine bottle weight in January 2024.[17]
  • 450 grams was the average weight of still-wine bottles produced in Europe in 2023.[64]
  • 63% of still-wine and spirits bottles sold by FEVE members were lighter than 500 grams in 2023.[64]
  • 250 tonnes of glass were removed from The Wine Society’s business between January 2024 and January 2025 through bottle lightweighting.[17]
  • Nearly 9 in 10 wine or spirits bottles sold by FEVE members in the European Union were light or medium weight in 2023.[64]

After-sales in the wine spirits industry

  • 1% was the value growth of the U.S. online alcohol market in 2022.[18]
  • 77% of regular craft-spirits drinkers had discovered a spirit while traveling that they wished they could buy at home.[65]
  • 22% was the revenue growth reported by top-quartile wineries in the 2026 direct-to-consumer wine report.[11]
  • 13% was the decline in direct-to-consumer wine sales reported by bottom-quartile wineries in the 2026 report.[11]
  • 11,500 wineries were included in the database underpinning the 2025 U.S. direct-to-consumer wine shipping report.[12]

Value proposition in the wine spirits industry

  • 0.3 percentage points was the increase in U.S. value spirits’ share of on-premise volume in the year to October 2024.[47]
  • 0.5 percentage points was the increase in U.S. ultra-premium spirits’ share of on-premise volume in the year to October 2024.[47]
  • 4 billion nine-litre cases were sold globally in premium-and-above spirits segments in 2022.[66]
  • 328 million dollars was La Marca’s U.S. super-premium sparkling-wine sales in the 52 weeks ending May 19, 2024.[67]
  • 23 billion nine-litre cases were sold globally in standard, low-price and value spirits segments in 2022.[66]

13 Statistics

Sustainability & Ethics

Sustainability coverage is high in New Zealand wine: 98% of vineyard area was covered by Sustainable Winegrowing New Zealand certification in 2025.

Sustainability in the wine spirits industry

  • 90% of New Zealand wine was exported, making sustainability performance relevant across the industry’s international value chain in 2025.[68]
  • More than 40 sustainability standards were active in the global wine sector in 2025.[10]
  • 70% of wines sold by The Wine Society are targeted to come from producers with credible sustainability certification by 2030.[17]
  • 98% of New Zealand vineyard area was covered by Sustainable Winegrowing New Zealand certification in 2025.[68]
  • Around 90% of New Zealand wine production was covered by Sustainable Winegrowing New Zealand certification in 2025.[68]

ESG in the wine spirits industry

  • Campari Group scored 62 out of 100 in the 2025 S&P Global Corporate Sustainability Assessment.[20]
  • Campari Group’s 2025 ESG risk rating was 19.4, classified as low risk.[20]
  • Campari Group ranked seventh among 70 companies in the beer, wine and spirits industry for ESG risk in 2025.[20]
  • Campari Group joined the United Nations Global Compact in 2024.[20]

Ethics in the wine spirits industry

  • Diageo’s brand-promoter training was available in 17 languages in 2025.[21]
  • More than 18,000 Diageo brand promoters had received training addressing sexual-harassment risks by 2025.[21]
  • More than 200 agencies had received Diageo brand-promoter training by 2025.[21]
  • Zero wine brands used the voluntary Serving Facts label in the same study of 2021 U.S. product labels.[69]
  • Five languages were used for The Wine Society’s practical guidance on worker-rights risks in 2025/26.[17]

CSR in the wine spirits industry

  • 99% of surveyed Sonoma County vineyard acres reported providing employees with education, training and development opportunities in 2017.[70]
  • 94% of California vintners volunteered or made other contributions to enhance their local community in 2020.[71]
  • 99% of California growers provided neighbors with contact information and responded to community concerns in 2020.[71]
  • JMD 250 million was donated by Campari Group to Jamaica’s hurricane-relief fund and recovery NGOs in 2025.[20]
  • 126 Campari employees participated in the Banco Alimentare volunteering project in 2025.[20]

Circular economy in the wine spirits industry

  • Six core wine lines were trialled in bag-in-box packaging by The Wine Society in 2023.[17]
  • 37% of Pernod Ricard’s glass-container content was post-consumer recycled material in fiscal 2024.[19]
  • 99% of Pernod Ricard promotional items were reusable, recyclable or compostable in fiscal 2024.[19]
  • 20% of Pernod Ricard’s PET-container content was post-consumer recycled material in fiscal 2024.[19]
  • More than 18,000 bag-in-box wine units had been sold by The Wine Society by 2024.[17]

Carbon footprint in the wine spirits industry

  • 91% of electricity used at Pernod Ricard production sites and administrative offices was renewable in fiscal 2024.[19]
  • 20% lower carbon emissions were estimated for Absolut vodka bottles after moving to a partly hydrogen-fired glass furnace.[72]
  • 19% of The Wine Society’s total carbon emissions came from grape growing and winemaking in fiscal 2024/25.[17]
  • Pernod Ricard’s Scope 3 emissions were 4,366,856 tonnes CO2e in fiscal 2024.[19]
  • Pernod Ricard’s total carbon footprint was 4,604,845 tonnes CO2e in fiscal 2024.[19]

15 Statistics

Globalization & Expansion

Trade scale remains uneven across categories: EU wine exports were €4.9 billion in 2024, while spirits and liqueurs exports were €2.9 billion.

Globalization in the wine spirits industry

  • American whiskey accounted for 63% of US spirits exports in 2024.[81]
  • €4.9 billion was the value of EU wine exports in 2024, while spirits and liqueurs exports were worth €2.9 billion.[5]
  • US spirits exports reached a record $2.4 billion in 2024.[82]
  • Chile’s wine exports were worth €1.5 billion in 2024, an increase of 6.1% from 2023.[57]
  • Bottled wine represented 68% of global wine-export value in 2024.[57]

Cultural adaptation in the wine spirits industry

  • No-alcohol sparkling-wine volumes grew 13% globally in 2025.[18]
  • 16% of Brazilian Millennials consumed sparkling wine in September 2025, compared with 21% in September 2024.[18]
  • India was identified as a rare bright spot for beverage-alcohol growth in 2025 amid global declines.[18]
  • Europe accounted for more than two-thirds of global spirit-aperitif consumption in 2025.[18]
  • China’s baijiu consumption was a primary contributor to the 2025 decline in global beverage-alcohol value.[18]

Supplier management in the wine spirits industry

  • €410 million of maturing Courvoisier inventory was included in Campari Group’s 2024 acquisition price.[20]
  • Campari Group acquired 49% of Mexican spirits companies Ancho Reyes and Casa Montelobos in 2024.[20]
  • Chile’s 2024 wine exports rose 14.4% in volume to 7.8 million hectolitres, increasing demand across grape, packaging and logistics supply networks.[57]
  • Campari Group paid US$1.17 billion to acquire Courvoisier in 2024, including inventory and the operating business.[20]
  • The 2024 Courvoisier transaction covered 100% of the brand-owning French company.[20]

Stakeholder management in the wine spirits industry

  • The EU spirits industry contributes €21.4 billion in taxes, according to spiritsEUROPE sector data.[63]
  • The EU spirits sector is represented by associations from 31 national markets.[63]
  • SpiritsEUROPE’s membership includes 8 leading multinational spirits companies.[63]
  • EU spirits exports were valued at €9.6 billion, according to spiritsEUROPE sector data.[63]
  • The EU spirits sector supports approximately 1 million jobs in production and sales.[63]

Distribution channels in the wine spirits industry

  • Off-premise accounts represented roughly 73% of combined US wine and spirits points of distribution in 2026.[2]
  • US online beer, cider and RTD sales were forecast to grow at a 19% value CAGR from 2023 to 2027.[18]
  • US online spirits sales are expected to reach 4% of spirits value sales by 2027, up from 3.5% in 2022.[18]
  • US online wine sales were forecast to decline at a 1% value CAGR from 2023 to 2027.[18]
  • US online spirits sales were expected to grow at a 7% value CAGR from 2023 to 2027.[18]

Key questions about the Wine Spirits Industry

What is the current market size for wine trade and U.S. spirits supplier sales?
Global wine trade was worth €33.8 billion in 2025, while U.S. spirits supplier sales reached $36.4 billion in 2025.
How fast is beverage alcohol expected to grow through 2028?
IWSR forecasts global total beverage alcohol value to grow at about 1% annually from 2023 to 2028.
Which companies lead the wine spirits industry?
E. & J. Gallo Winery leads Gitnux's 2026 wine spirits ranking with an Overall score of 9.2, with over 100 wine and spirits brands in more than 100 countries. Bacardi Limited is the runner-up at 9.1, with over 200 brands sold in more than 160 markets.
What technology shifts are showing up in wine production and operations?
In 2024, 7% of U.S. wineries used AI or related digital tools to analyze wine components, and 3% of vineyards used robots.
How concentrated is global wine production?
In 2024, the ten largest producing countries represented 83% of global output, with Italy, France and Spain together accounting for 50%.
Where are the main volume pressures coming from for wine and spirits?
Climate variability reduced global wine production to 225.6 million hectolitres in 2024, the lowest since 1961, and IWSR reported further volume declines for wine and spirits in 2025.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Priya Chandrasekaran. (2026, February 13). Wine Spirits Industry Statistics. Gitnux. https://gitnux.org/wine-spirits-industry-statistics
MLA
Priya Chandrasekaran. "Wine Spirits Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/wine-spirits-industry-statistics.
Chicago
Priya Chandrasekaran. 2026. "Wine Spirits Industry Statistics." Gitnux. https://gitnux.org/wine-spirits-industry-statistics.

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