GITNUX REPORT 2024

Apple Sales Statistics: iPhone, iPad, Mac, Wearables, Services Dominate

Apples sales soar globally in 2021 and Q4 2022; iPhone dominates markets with strong revenue growth.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Apple's Mac revenue in Q4 2022 was $11.51 billion

Statistic 2

Apple sold 28.96 million Macs in 2021

Statistic 3

Mac had a 9.4% market share in the global PC market in Q4 2022

Statistic 4

MacBook Air M1 was the best-selling laptop in Japan in 2021

Statistic 5

Apple's Mac revenue grew by 23% in 2021

Statistic 6

Apple's total net sales in fiscal year 2022 were $394.33 billion

Statistic 7

Apple's gross margin in fiscal year 2022 was 43.3%

Statistic 8

Apple's operating income in fiscal year 2022 was $119.44 billion

Statistic 9

Apple's net income in fiscal year 2022 was $99.80 billion

Statistic 10

Apple's earnings per diluted share in fiscal year 2022 were $6.11

Statistic 11

Apple's market capitalization reached $3 trillion in January 2022

Statistic 12

Apple's R&D spending in fiscal year 2022 was $26.25 billion

Statistic 13

Apple's cash and marketable securities balance was $48.3 billion at the end of Q4 2022

Statistic 14

Apple's operating cash flow in fiscal year 2022 was $122.15 billion

Statistic 15

Apple returned $89 billion to shareholders in fiscal year 2022

Statistic 16

Apple's installed base of active devices exceeded 2 billion in Q1 2023

Statistic 17

Apple's revenue from Greater China in fiscal year 2022 was $74.20 billion

Statistic 18

Apple's revenue from Europe in fiscal year 2022 was $94.33 billion

Statistic 19

Apple's revenue from Japan in fiscal year 2022 was $25.98 billion

Statistic 20

Apple's revenue from Rest of Asia Pacific in fiscal year 2022 was $29.14 billion

Statistic 21

Apple's revenue from Americas in fiscal year 2022 was $170.68 billion

Statistic 22

Apple's market share in the US smartphone market was 50% in Q4 2022

Statistic 23

Apple's market share in the UK smartphone market was 50% in Q4 2022

Statistic 24

Apple's revenue from India grew by 18% in fiscal year 2022

Statistic 25

Apple's market share in the premium smartphone segment in India was 60% in 2022

Statistic 26

Apple's revenue from Germany grew by 3% in fiscal year 2022

Statistic 27

Apple's market share in the Japanese smartphone market was 46.8% in Q4 2022

Statistic 28

Apple's revenue from Canada grew by 14% in fiscal year 2022

Statistic 29

Apple's market share in the Australian smartphone market was 54% in 2022

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Apple's revenue from France grew by 6% in fiscal year 2022

Statistic 31

Apple's market share in the South Korean smartphone market was 28% in Q4 2022

Statistic 32

Apple's Services revenue in Q4 2022 was $19.19 billion

Statistic 33

Apple Music had over 88 million subscribers in 2022

Statistic 34

Apple TV+ had an estimated 40 million subscribers in 2022

Statistic 35

Apple Arcade had an estimated 12 million subscribers in 2022

Statistic 36

Apple's Services revenue grew by 27% in 2021

Statistic 37

Apple's App Store generated $85.1 billion in gross revenue in 2022

Statistic 38

Apple Pay had 507 million users worldwide in 2022

Statistic 39

iCloud had over 850 million subscribers in 2022

Statistic 40

Apple's Services gross margin was 71.7% in Q4 2022

Statistic 41

Apple's Wearables, Home, and Accessories revenue in Q4 2022 was $9.65 billion

Statistic 42

Apple shipped 139.4 million wearable devices in 2021

Statistic 43

Apple Watch had a 30.1% market share in the global smartwatch market in Q4 2022

Statistic 44

AirPods Pro 2 was the best-selling TWS earbuds in Q4 2022

Statistic 45

Apple's Wearables, Home, and Accessories revenue grew by 25% in 2021

Statistic 46

Apple sold 7.3 million Apple Watches in Q4 2022

Statistic 47

AirPods had a 31% market share in the global TWS earbuds market in 2022

Statistic 48

Apple Watch Ultra accounted for 8% of Apple Watch sales in Q4 2022

Statistic 49

Apple's iPad revenue in Q4 2022 was $7.17 billion

Statistic 50

Apple sold 57.8 million iPads in 2021

Statistic 51

iPad had a 31.5% market share in the global tablet market in Q4 2022

Statistic 52

iPad Air 4 was the best-selling tablet in Japan in 2021

Statistic 53

Apple's iPad revenue grew by 41% in 2021

Statistic 54

Apple's iPhone revenue in Q4 2022 was $42.63 billion

Statistic 55

Apple sold 231.22 million iPhones in 2021

Statistic 56

iPhone 12 was the best-selling smartphone globally in 2021

Statistic 57

Apple's iPhone market share in Q4 2022 was 24.1%

Statistic 58

iPhone 14 Pro Max was the best-selling smartphone in China in January 2023

Statistic 59

Apple sold over 100 million iPhones in China in 2021

Statistic 60

iPhone 13 was the best-selling smartphone in China in 2022

Statistic 61

Apple's iPhone ASP (Average Selling Price) was $825 in Q4 2022

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Summary

  • Apple's iPhone revenue in Q4 2022 was $42.63 billion
  • Apple sold 231.22 million iPhones in 2021
  • iPhone 12 was the best-selling smartphone globally in 2021
  • Apple's iPhone market share in Q4 2022 was 24.1%
  • iPhone 14 Pro Max was the best-selling smartphone in China in January 2023
  • Apple's iPad revenue in Q4 2022 was $7.17 billion
  • Apple sold 57.8 million iPads in 2021
  • iPad had a 31.5% market share in the global tablet market in Q4 2022
  • iPad Air 4 was the best-selling tablet in Japan in 2021
  • Apple's iPad revenue grew by 41% in 2021
  • Apple's Mac revenue in Q4 2022 was $11.51 billion
  • Apple sold 28.96 million Macs in 2021
  • Mac had a 9.4% market share in the global PC market in Q4 2022
  • MacBook Air M1 was the best-selling laptop in Japan in 2021
  • Apple's Mac revenue grew by 23% in 2021

Apples sales figures read like a tech fairy tale on steroids: with iPhone revenue soaring to $42.63 billion in Q4 2022, iPad revenue hitting $7.17 billion, and Mac revenue peaking at $11.51 billion, its no wonder theyre sitting on a cash pile bigger than most small nations. Add in the success of wearables, services, and a market cap flirting with $3 trillion, and suddenly, your love for Apple products seems both trendy and fiscally responsible. Join us as we dive into the numbers that make us all wish we had bought AAPL stock back when it was just a shiny fruit.

Mac Sales

  • Apple's Mac revenue in Q4 2022 was $11.51 billion
  • Apple sold 28.96 million Macs in 2021
  • Mac had a 9.4% market share in the global PC market in Q4 2022
  • MacBook Air M1 was the best-selling laptop in Japan in 2021
  • Apple's Mac revenue grew by 23% in 2021

Interpretation

Apple's Mac sales statistics paint a picture of resilience and success in the ever-competitive technology market. With Mac revenue hitting $11.51 billion in Q4 2022 and a steady growth of 23% in 2021, it's clear that the iconic devices continue to hold their own. The MacBook Air M1's reign as the best-selling laptop in Japan in 2021 further solidifies Apple's status as a leader in the industry. Despite a 9.4% market share in the global PC market in Q4 2022, Apple's Mac lineup proves that quality and innovation can outshine mere numbers. As Apple enthusiasts might say, it's not about the size of the market share, but the power of the Mac in your hands.

Overall Financial Performance

  • Apple's total net sales in fiscal year 2022 were $394.33 billion
  • Apple's gross margin in fiscal year 2022 was 43.3%
  • Apple's operating income in fiscal year 2022 was $119.44 billion
  • Apple's net income in fiscal year 2022 was $99.80 billion
  • Apple's earnings per diluted share in fiscal year 2022 were $6.11
  • Apple's market capitalization reached $3 trillion in January 2022
  • Apple's R&D spending in fiscal year 2022 was $26.25 billion
  • Apple's cash and marketable securities balance was $48.3 billion at the end of Q4 2022
  • Apple's operating cash flow in fiscal year 2022 was $122.15 billion
  • Apple returned $89 billion to shareholders in fiscal year 2022
  • Apple's installed base of active devices exceeded 2 billion in Q1 2023

Interpretation

Apple's fiscal year 2022 results read like the ultimate power play in the tech world, proving that when it comes to making money, Apple isn't just biting into the competition, it's taking a huge chunk out of the market. With a net income that could make Scrooge McDuck jealous and a market capitalization reaching heights that make Everest look like a molehill, it seems like the only thing Apple might struggle with is finding pockets big enough to hold all its cash. But hey, with more than 2 billion active devices out there and a cool $89 billion returned to shareholders, maybe they should start considering iPhones with built-in cargo holds.

Regional Sales

  • Apple's revenue from Greater China in fiscal year 2022 was $74.20 billion
  • Apple's revenue from Europe in fiscal year 2022 was $94.33 billion
  • Apple's revenue from Japan in fiscal year 2022 was $25.98 billion
  • Apple's revenue from Rest of Asia Pacific in fiscal year 2022 was $29.14 billion
  • Apple's revenue from Americas in fiscal year 2022 was $170.68 billion
  • Apple's market share in the US smartphone market was 50% in Q4 2022
  • Apple's market share in the UK smartphone market was 50% in Q4 2022
  • Apple's revenue from India grew by 18% in fiscal year 2022
  • Apple's market share in the premium smartphone segment in India was 60% in 2022
  • Apple's revenue from Germany grew by 3% in fiscal year 2022
  • Apple's market share in the Japanese smartphone market was 46.8% in Q4 2022
  • Apple's revenue from Canada grew by 14% in fiscal year 2022
  • Apple's market share in the Australian smartphone market was 54% in 2022
  • Apple's revenue from France grew by 6% in fiscal year 2022
  • Apple's market share in the South Korean smartphone market was 28% in Q4 2022

Interpretation

Apple's sales statistics in fiscal year 2022 paint a picture of a tech giant spreading its financial wings across the globe, from the bustling markets of Greater China to the chic streets of Europe and beyond. With market shares as dominant as a toddler's grip on a candy bar in both the US and UK, Apple's revenue growth in diverse regions like India and Canada shows that the Apple doesn't fall far from the revenue tree. So whether you're enjoying sushi in Japan or poutine in Canada, chances are there's an Apple product nearby, silently commanding a piece of the tech landscape like a sophisticated ninja with a knack for sleek design.

Services Sales

  • Apple's Services revenue in Q4 2022 was $19.19 billion
  • Apple Music had over 88 million subscribers in 2022
  • Apple TV+ had an estimated 40 million subscribers in 2022
  • Apple Arcade had an estimated 12 million subscribers in 2022
  • Apple's Services revenue grew by 27% in 2021
  • Apple's App Store generated $85.1 billion in gross revenue in 2022
  • Apple Pay had 507 million users worldwide in 2022
  • iCloud had over 850 million subscribers in 2022
  • Apple's Services gross margin was 71.7% in Q4 2022

Interpretation

Apple's impressive array of Services revenue statistics reads like a star-studded lineup of subscription services, each boasting impressive subscriber numbers that could fill a stadium. With Apple Music leading the pack with over 88 million listeners, closely followed by Apple TV+ and Apple Arcade, the tech giant seems to have perfected the art of keeping us entertained. And with figures like a 27% growth in Services revenue in 2021 and a whopping $85.1 billion generated by the App Store, it's clear that Apple's Services division is not just singing a catchy tune but hitting all the right notes financially. It seems like the only thing Apple isn't providing is popcorn for the blockbuster show that is their services juggernaut.

Wearables and Accessories Sales

  • Apple's Wearables, Home, and Accessories revenue in Q4 2022 was $9.65 billion
  • Apple shipped 139.4 million wearable devices in 2021
  • Apple Watch had a 30.1% market share in the global smartwatch market in Q4 2022
  • AirPods Pro 2 was the best-selling TWS earbuds in Q4 2022
  • Apple's Wearables, Home, and Accessories revenue grew by 25% in 2021
  • Apple sold 7.3 million Apple Watches in Q4 2022
  • AirPods had a 31% market share in the global TWS earbuds market in 2022
  • Apple Watch Ultra accounted for 8% of Apple Watch sales in Q4 2022

Interpretation

Apple's sales statistics in the Wearables, Home, and Accessories category are painting a rosy picture, with numbers that could make even the most stoic tech analyst do a double-take. With revenue figures that could rival a small country's GDP and a market share that could make even the most fashionable accessory jealous, it's clear that Apple's gadgets are not just tech products; they're status symbols. In a world where being "plugged in" is an understatement, Apple seems to have found the perfect balance of form, function, and fancy. Who knew that in a sea of wearables and earbuds, Apple would emerge not just as a market leader but as a trendsetter extraordinaire?

iPad Sales

  • Apple's iPad revenue in Q4 2022 was $7.17 billion
  • Apple sold 57.8 million iPads in 2021
  • iPad had a 31.5% market share in the global tablet market in Q4 2022
  • iPad Air 4 was the best-selling tablet in Japan in 2021
  • Apple's iPad revenue grew by 41% in 2021

Interpretation

Apple's iPad sales numbers have proven to be more reliable than that one friend who always cancels last minute. With a market share of 31.5% in Q4 2022, it seems like the iPad is the cool kid at the tablet party. Selling a whopping 57.8 million iPads in 2021 and raking in $7.17 billion in revenue in Q4 2022, it's safe to say that the iPad Air 4 is the Beyoncé of tablets - topping charts and stealing hearts. With a jaw-dropping 41% revenue growth in 2021, it looks like the iPad isn't slowing down anytime soon, proving that Apple's tablet game is as strong as ever.

iPhone Sales

  • Apple's iPhone revenue in Q4 2022 was $42.63 billion
  • Apple sold 231.22 million iPhones in 2021
  • iPhone 12 was the best-selling smartphone globally in 2021
  • Apple's iPhone market share in Q4 2022 was 24.1%
  • iPhone 14 Pro Max was the best-selling smartphone in China in January 2023
  • Apple sold over 100 million iPhones in China in 2021
  • iPhone 13 was the best-selling smartphone in China in 2022
  • Apple's iPhone ASP (Average Selling Price) was $825 in Q4 2022

Interpretation

Apple's iPhone sales figures read like a screenplay with blockbuster twists and turns – from the iPhone 12 ruling the global stage in 2021 to the iPhone 14 Pro Max stealing the show in China in early 2023. With over 100 million iPhones finding homes in China in 2021, it's clear that the apple doesn't fall far from the tree when it comes to consumer demand. And with an Average Selling Price of $825 in Q4 2022, it seems Apple has found the golden ticket to balancing premium quality with mass appeal. So, as the iPhone continues to ring up billions in revenue and capture hearts worldwide, one thing's for certain: Apple's sales saga is far from reaching its final credits.

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